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Welcome to Podcast Workflows, the show for people

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who love their podcast but spend too much time

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on it. This show will give you short tips to

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improve your process, grow your show, and save

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you up to 12 hours per week. You'll get deep

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dives on how the best podcasters produce their

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show, and you'll learn a ton. So let's get into

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it. I have been implicitly and explicitly teasing

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this topic for a while, but I've been thinking

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a lot about engagement with your listeners and

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how to get feedback from your listeners. And

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today, the three things I'm going to talk about

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are all around that. So the first thing I'll

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do is say I do have an article I put out a while

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ago and a podcast episode. called how to get

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feedback from your listeners. This was something

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I put out over the summer because I was really,

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I was thinking about it a lot, especially in

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the context of getting feedback for my other

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show, The Streamline Solopreneur. And so some

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of the tips I said, ask early, ask regularly,

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ask everywhere, and make giving feedback dead

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simple, which we're going to dive more into today.

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So let's first talk about maybe the first segment

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or topic here, which is getting feedback. How

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do you get feedback from your listeners? Well,

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I just, I just kind of gave away the high level

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overview in this article, how to get feedback

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from your listeners. But I think that really

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the biggest thing is that you need to ask for

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it, right? Don't ask, don't get is something

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I tell my Kids all the time, they'll look at

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something in the kitchen or they'll stare at

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the TV or their iPad, but they won't actually

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ask because they are afraid that I'm going to

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say no, which I may or may not, depending on

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how much they be in or how much screen time they've

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had that day. But they will definitely not get

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it or I'm trying to teach them. that they definitely

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will not get it if they don't ask for it. So

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when you are seeking feedback for your podcast,

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definitely ask regularly. One of the things that

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I'm trying to do with the Streamline Solopreneur,

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especially for the solo shows, is have a feedback

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segment. I think this is a really good way to

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get feedback because you're not just saying like

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write in with your thoughts, you're saying, Hey,

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if you write in, I might feature you on the show.

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And as Pat Flynn has said in numerous episodes

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of his podcast, people love hearing the sound

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of their own name and it makes them feel more

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connected to the show. So one of the best ways

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that you can get feedback is by making it explicitly

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clear that you will integrate that feedback.

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Something that I'm trying to do more with both

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of my shows, and I'll talk about this more when

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I talk about the tools, is getting voice notes

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for feedback. That way I can actually feature

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listeners in the show, right? And depending on

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the type of feedback or how much of the contribution,

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a shout out is fine. Maybe you can tell them

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where the person giving the feedback can be found.

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But I find that just saying like, Listener Jane

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wrote in to say that she's been using this tool

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to get feedback and it's been really good for

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her right and so Or you know listener Jane Smith,

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whatever if they provide their their full name

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so definitely ask for it and Ask early ask early

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in the episode say hey today. I'm talking about

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now this could you don't want to be clumsy about

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this, right? I didn't open the show with if you

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want to provide feedback right because there's

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nothing to provide feedback for So you don't

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want to ask right off the bat, but maybe After

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the first opinion you give right like at the

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end of this segment I might say hey head over

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to podcasts workflows comm slash feedback and

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let me know what you think right and so ask early

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after you deliver the first piece of valuable

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content or a major question and also early in

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the sense that you want to ask before you need

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the feedback right so something that might not

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work is like tweeting or posting on social media

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the day before hey i'm recording an episode tomorrow

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about x y and z i'd love to hear your thoughts

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right uh because just by the nature of social

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media people are not going to you know only a

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small percentage of your followers will see that

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so Did post something I'm gonna post it again,

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but you know I'm working on a new episode of

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the streamlined solopreneur where I would love

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feedback and You know, I posted a bunch of stuff

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on social media and apparently like unless it's

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inflammatory Twitter doesn't like that. So I

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did post a question and I posted it on YouTube

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as well, which YouTube has never really been

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like a good Place for me to get feedback suspect

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like there's probably better avenues, but you

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know that's kind of the second piece of advice

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is Ask everywhere or ask in ask in multiple places

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right don't necessarily just ask on your show

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especially if it's just in one episode right

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people might miss that episode or They might

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be listening and have a thought and then forget

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to write in I And you know, this will be different

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if you have a massive audience, right? Like the

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people at Upgrade constantly get feedback. They've

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kind of trained their listeners over 10 years

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to easily go to a place to provide feedback.

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And even then, I'm guessing they get a very small

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percentage of people writing in for feedback.

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So I think the key is, you know, another key,

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ask everywhere, ask early, ask often. Ask everywhere

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and everywhere is going to be your mailing list

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social media the place where you're already engaging

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with your listeners or target audience I Got

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really good feedback across social media for

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one question I asked because it was like the

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only thing I asked on social media that day so

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maybe more people saw it but this is This is

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something really important that you should do

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my mailing list has been really nice for feedback

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lately I don't know if I've just like found the

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right alignment or what But it's been really

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good for that. And then the last thing, which

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again, I'll get to later in the show, is make

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giving listener feedback dead simple. This was

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a problem of mine for a long time. I'm like,

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oh yeah, social media or email. But I have been

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seeking better ways to get feedback because I

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want more feedback. Now, before we get into that,

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I want to get into the second. Kind of segment

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or second piece of advice for for this particular

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topic for podcast engagement, which is Why should

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you build like I think building a community is

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really important you building capture community

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podcasting can feel lonely and If you're not

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getting feedback or you're not building a community

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and like if this is just a hobby for you fine

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But if you're trying to build a business or if

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you're trying to leverage your podcast as a way

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to elevate your status or make money, right,

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frankly, like, I mean, podcasting costs money.

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And if it's going to be a business thing, then

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you should figure out a way to monetize that.

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Right. And building a community is a good way.

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The really the and I should say because I. I've

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I've got feedback on this that some I posted

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like why you should try to make money with your

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podcast and someone was like You should never

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try to make money with your podcast and that's

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just like an incredibly absurd thing to think

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Podcasting could be a very good way to make money.

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You shouldn't alienate Your audience you shouldn't

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put money above your audience but saying that

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podcasts should never make money is like saying

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teachers should never make money, right? Teachers

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should teach for the love of the game. No, teachers

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are grossly underpaid and they should make more

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money than they actually make. So, you know,

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I just want to, that's feedback I've gotten and

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podcasts should make money. And if you are providing

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value, for a community, that's a really good

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way to make money. Again, to cite Upgrade and

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Relay in general, I think they've done a really

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good job of building a community around their

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podcasts, all of their podcasts, and they have

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a way for listeners to kind of intermingle with

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each other. A couple of months ago, maybe in

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May, they announced that they were making the

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first price jump in a long time. Maybe ever.

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Right. Their membership was always five dollars

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per month per show. If you know for each show

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that you subscribe to and they were raising it

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to seven dollars per month per show. And I was

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insanely supportive of that. Right. I will happily

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pay upgrade seven dollars per month because I

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feel like I get value out of that or cortex.

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Right. Which is really seven dollars a month

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for one show. Right. But it's also like a two

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and a half or three hour show. Right. It's like

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it's less than a movie. It's less than going

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to see a movie. And I find it more valuable than

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most movies. And so but there was a lot of backlash.

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Right. They were like that's a 40. People were

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saying that's a 40 percent increase. Like that's

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like OK. Right. If you raise it from 50 cents

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to a dollar 25 that's a 75 percent increase.

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Like that's it's just. Numbers that low like

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putting it in that way kind of feels obnoxious

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But by I'll say by and large Most people were

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very supportive because they've built a great

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community and they provide value And I should

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say that I don't even like get the full value,

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right? I'm like not in the discord discord scares

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and confuses me but the additional content that

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they put out Well worth it for me and they have

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I think they have a very good model, right? It's

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you pay for a show and then you get ad free extended

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episodes of that show You get bonus like there

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are network wide bonus episodes that go out to

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every member of every show and Then they also

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have the annual specials where each show that

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has a membership Or maybe it's each show in just

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in general, even if they don't have a membership

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puts out a bonus episode that, again, goes to

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every member regardless, right? So I am a member

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of Upgrade and Cortex, but I also get the bonus

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episodes for, let's say, Connected and the Pen

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Addict and some other ones, Mac Power users.

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And if I'm interested, I can listen to those,

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too. And that's a really good way to also be

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like, oh, hey, maybe this is something else I

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should subscribe to, right? You should build

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a community, but that's only one aspect of it.

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I guess right build a community because that's

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a great way to get feedback and create fans and

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connect to your fans and the community will be

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a conduit for feedback and for making your show

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better and for getting questions and for making

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content easier and if you can build a community

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whether that's on discord or slack, which I recently

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found out is like discord for old people. But

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if you can build a community somewhere, then

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you'll have an easier time getting feedback,

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coming up with ideas, and potentially monetizing

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it, right? I'm bullish that you should think

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about that from the very beginning of your podcast,

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but I don't think it should be your prime objective.

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Your prime objective should be serving your audience.

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And if you serve your audience, you'll have an

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easier time monetizing, whether that's through

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sponsorships, community, affiliate links, whatever,

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right? You need to build trust. So that's why

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I think you should build a community. So let's

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move on to the third thing, which is engagement

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tools, tools to help you do this. One of the

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reasons I've been thinking about this now is

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partially because of YouTube and Spotify, right?

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YouTube has been an increasingly big force in

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the podcasting space. Almost half, well, at least

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35 % of American adults YouTube to discover podcasts

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YouTube has all of the wonderful Features for

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community feedback and monetization built in

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with comments with community posts with the ability

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to Create a membership if your channel is monetized

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you can also do membership ads and merch So that

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could be very appealing to podcasters a one -stop

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shop. That's the second biggest search engine

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in the world But the problem is you don't really

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own your community right and the same thing goes

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for Spotify Spotify just recently rolled out

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comments This is not something I've been leveraging

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because my audience My stats on Spotify are not

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very good most of my listeners are in Apple podcasts

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And so, you know, while I can add video, I don't

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get a lot of streams or engagements. I'm not

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sure if I'm getting comments, right? I'm not

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getting any comments. I can add polls, but my

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audience does not live on Spotify. But if yours

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does, this is a great opportunity for you to

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start engaging. There have also been other tools

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that have come out for this exact thing. One

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is, I mentioned this before, but Ripple .fm.

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Something that bothers me about Ripple is that

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the founder, who I consider a friend, I think

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he does a lot of really good things, seems very

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distracted. It seems like he is launching a number

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of things and will pick the one that gets kind

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of the most traction. And while I can appreciate

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as a business owner why he would want to do that,

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as a podcaster who's trying to build a community,

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I don't want to build my community on a tool

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that might not exist in six months because the

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founder got bored with it. And so it looks like

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a really good tool. The ability to comment per

00:16:26.870 --> 00:16:29.610
episode, the ability to create private podcasts.

00:16:30.330 --> 00:16:33.309
think it's a really good tool where there's potentially

00:16:33.309 --> 00:16:39.169
good monetization for podcasters and for Brian

00:16:39.169 --> 00:16:46.230
the founder, but again like it's if it felt like

00:16:46.230 --> 00:16:50.590
it was launched and then on to the next one and

00:16:50.590 --> 00:16:54.769
When it comes to like for a task app fine, whatever

00:16:54.769 --> 00:16:58.490
but like for for something that you're going

00:16:58.490 --> 00:17:03.509
to build a community on that you want something

00:17:03.509 --> 00:17:07.390
that you know I'm not going to say has staying

00:17:07.390 --> 00:17:10.730
power because in six months like the financials

00:17:10.730 --> 00:17:12.650
might look terrible and it doesn't make any sense

00:17:12.650 --> 00:17:17.289
to keep investing in it but you you want I want

00:17:17.289 --> 00:17:20.890
to use a tool where the person who made the tool

00:17:20.890 --> 00:17:24.869
is as dedicated to it as I am at least right

00:17:25.789 --> 00:17:29.390
So ripple .fm, check it out. It's really easy

00:17:29.390 --> 00:17:31.289
to get started on. So you can definitely try

00:17:31.289 --> 00:17:33.990
it and see like maybe this does work for you

00:17:33.990 --> 00:17:36.269
and maybe Brian does decide to continue using

00:17:36.269 --> 00:17:39.269
like putting resources into it. I would love

00:17:39.269 --> 00:17:42.990
to see that, but I'm not convinced at this point

00:17:42.990 --> 00:17:45.269
that it's going to happen. And so I'm hesitant

00:17:45.269 --> 00:17:50.910
for that. Paid tools like Circle, they have like

00:17:50.910 --> 00:17:53.490
a $50 per month plan where you can build a community.

00:17:56.060 --> 00:17:59.140
Which is becoming increasingly appealing to me

00:17:59.140 --> 00:18:01.799
for a couple of reasons. Lots of creators have

00:18:01.799 --> 00:18:03.920
their community on Circle, and Circle has single

00:18:03.920 --> 00:18:06.940
sign -on. So if someone's part of Jay Klaus'

00:18:07.099 --> 00:18:10.279
community, or my friend Chanel's community, and

00:18:10.279 --> 00:18:13.099
they use Circle, and they want to become a member,

00:18:13.119 --> 00:18:16.299
they don't have to get yet another account to

00:18:16.299 --> 00:18:20.140
become a member of my community. Which is, again,

00:18:20.259 --> 00:18:23.339
very appealing, right? It's also well built.

00:18:23.519 --> 00:18:33.559
Right? However, the better features for me at

00:18:33.559 --> 00:18:37.940
this time are not worth the cost. I think that

00:18:37.940 --> 00:18:41.140
as far as like building a free community goes,

00:18:41.960 --> 00:18:45.019
Circle is not a good tool for that. And maybe

00:18:45.019 --> 00:18:46.740
they don't want to be, right? And that's fine.

00:18:47.119 --> 00:18:52.579
But I think I'd be willing to pay for The $50

00:18:52.579 --> 00:18:57.900
a month plan if I got like some limited automation

00:18:57.900 --> 00:19:02.180
Where someone signs up for my membership elsewhere?

00:19:03.019 --> 00:19:06.440
And they get added to the community. That's literally

00:19:06.440 --> 00:19:10.460
the only automation I would want and If that

00:19:10.460 --> 00:19:15.799
were the case, I'd be I'd probably use that But

00:19:15.799 --> 00:19:20.079
you know, I think it just doesn't make It doesn't

00:19:20.079 --> 00:19:22.480
make sense for me. I've tried Circle in the past.

00:19:22.480 --> 00:19:26.480
I was on their $99 a month plan when it was $79

00:19:26.480 --> 00:19:28.660
a month. And so I was like locked into that.

00:19:28.700 --> 00:19:32.960
But it just it didn't make sense for me to do

00:19:32.960 --> 00:19:34.539
that. It could make sense for you, especially

00:19:34.539 --> 00:19:38.880
if you have like a another avenue for monetization.

00:19:39.460 --> 00:19:44.160
Right. So that's one thing. And again, Circle

00:19:44.160 --> 00:19:48.099
is a widely used tool. that supports single sign

00:19:48.099 --> 00:19:50.380
-on across every community you're a part of in

00:19:50.380 --> 00:19:52.819
circles. So that's a big benefit, right? Because

00:19:52.819 --> 00:19:56.480
we do want to make it easy for our users. Fanlist

00:19:56.480 --> 00:20:00.079
is another one I'm currently trying. This is

00:20:00.079 --> 00:20:02.319
actually the one I'm using to get feedback right

00:20:02.319 --> 00:20:05.299
now for both of my shows. I met the founder,

00:20:05.539 --> 00:20:08.799
Pat, at Podcast Movement. And I think if you've

00:20:08.799 --> 00:20:10.440
been listening to this or watching my YouTube

00:20:10.440 --> 00:20:15.289
channel, you'll know that I've said I don't like

00:20:15.289 --> 00:20:20.150
that a user needs to create an account to leave

00:20:20.150 --> 00:20:25.269
the feedback. But after speaking with Pat, he

00:20:25.269 --> 00:20:29.869
convinced me that this was the right thing to

00:20:29.869 --> 00:20:33.410
do. So it does leave people who maybe want to

00:20:33.410 --> 00:20:36.470
leave anonymous feedback in the lurch a little

00:20:36.470 --> 00:20:41.190
bit. But maybe there's another way I could offer

00:20:41.190 --> 00:20:44.519
that, right? You know people can certainly like

00:20:44.519 --> 00:20:47.480
I could put A link to my email address here and

00:20:47.480 --> 00:20:49.900
say like hey if you want to if you want to submit

00:20:49.900 --> 00:20:52.440
something anonymously email me and I I promise

00:20:52.440 --> 00:20:56.660
I won't Say your name and stuff. Um, but what

00:20:56.660 --> 00:21:01.160
was really appealing to me here is that listeners

00:21:01.160 --> 00:21:06.740
can record a message and I can send it in and

00:21:06.740 --> 00:21:09.299
I really liked that it was better than like speak

00:21:09.299 --> 00:21:13.089
pipe Which costs money and is I don't feel as

00:21:13.089 --> 00:21:16.549
very user -friendly And I also like fan lists

00:21:16.549 --> 00:21:18.710
monetization model too. This is again something

00:21:18.710 --> 00:21:20.089
I'm thinking about because I want these tools

00:21:20.089 --> 00:21:25.490
to be around and if they're not Making money

00:21:25.490 --> 00:21:27.369
in a sustainable way. They're not going to be

00:21:27.369 --> 00:21:30.829
around so I like that fan list is free to use

00:21:30.829 --> 00:21:36.230
and then You can monetize it through Perks or

00:21:36.230 --> 00:21:40.869
a membership or something else, right? They connect

00:21:40.869 --> 00:21:43.210
right to your Stripe account and you have the

00:21:43.210 --> 00:21:47.210
ability to make money that way. The last thing

00:21:47.210 --> 00:21:52.490
I'll mention here is your own website or something

00:21:52.490 --> 00:21:59.089
like Memberful. So I really love Memberful. That's

00:21:59.089 --> 00:22:01.670
what Relay uses and a bunch of other people use.

00:22:01.980 --> 00:22:05.420
It's a really great kind of central hub that

00:22:05.420 --> 00:22:07.880
can sit on top of a bunch of other tools you

00:22:07.880 --> 00:22:13.819
use and tie them together, which I love because

00:22:13.819 --> 00:22:18.119
it makes your membership portable. It makes it

00:22:18.119 --> 00:22:22.420
so that if I am selling memberships through memberful

00:22:22.420 --> 00:22:24.539
and I use Circle, but then Circle disappears

00:22:24.539 --> 00:22:27.799
tomorrow, I don't lose those members and I don't

00:22:27.799 --> 00:22:30.980
have to transfer them somewhere else. And then

00:22:30.980 --> 00:22:34.440
they do integrate directly with WordPress. And

00:22:34.440 --> 00:22:37.920
so for the community I'm building around podcast

00:22:37.920 --> 00:22:41.839
navigator, which is my I'll say flagship product.

00:22:43.339 --> 00:22:46.720
You know, I do have like a forum in there, which

00:22:46.720 --> 00:22:50.880
is like. It's a whole other episode, but if I

00:22:50.880 --> 00:22:53.299
want a community, I'm building a forum inside

00:22:53.299 --> 00:22:58.339
of WordPress. And so that's a that's a good place

00:22:58.339 --> 00:23:01.339
for you to. work if you're not paying for, I

00:23:01.339 --> 00:23:06.240
think, the highest level of Circle allows single

00:23:06.240 --> 00:23:09.279
sign -on with WordPress. That was also very appealing

00:23:09.279 --> 00:23:13.220
to me. But again, with memberful, you can have

00:23:13.220 --> 00:23:15.819
that single sign -on sort of function as well.

00:23:15.839 --> 00:23:18.900
People log into memberful, and then they become

00:23:18.900 --> 00:23:22.339
a user on your WordPress site. And so things

00:23:22.339 --> 00:23:25.819
can kind of integrate seamlessly. So... Those

00:23:25.819 --> 00:23:28.920
are a few options for kind of building community

00:23:28.920 --> 00:23:33.380
or getting feedback engagement. Those are the

00:23:33.380 --> 00:23:35.180
things that I'm thinking about. This is really

00:23:35.180 --> 00:23:37.480
fuzzy. I know I threw a lot of things at you.

00:23:38.140 --> 00:23:42.200
If you have questions or you want to provide

00:23:42.200 --> 00:23:44.519
feedback on how you're getting engagement with

00:23:44.519 --> 00:23:47.380
your podcast or how you're building a community

00:23:47.380 --> 00:23:49.940
for your podcast, I'd love to hear from you.

00:23:50.220 --> 00:23:56.279
You can head over to podcastworkflows .com That'll

00:23:56.279 --> 00:23:58.559
take you to the fan list page and you can leave

00:23:58.559 --> 00:24:00.960
a text or voice note and I will give you a shout

00:24:00.960 --> 00:24:05.660
out on the show. So thank you so much for listening

00:24:05.660 --> 00:24:09.799
to the podcast workflows podcast. I really appreciate

00:24:09.799 --> 00:24:11.940
it. If you're not on my mailing list, you can

00:24:11.940 --> 00:24:14.819
go to podcastworkflows .com slash join and sign

00:24:14.819 --> 00:24:18.500
up there. And until next time, I can't wait to

00:24:18.500 --> 00:24:19.900
see what you make.
