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Welcome to Podcast Workflows, the show for people

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who love their podcast, but spend too much time

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on it. This show will give you short tips to

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improve your process, grow your show and save

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you up to 12 hours per week. You'll get deep

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dives on how the best podcasters produce their

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show and you'll learn a ton. So let's get into

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it. When my show first took off in late 2016,

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lots of people asked me how I grew this show

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so much. And if I'm being honest with you, I

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don't really know, or at least I didn't know

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at the time. I didn't feel like I was doing anything

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particularly special. But one thing that I was

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doing that I ended up noticing a lot of podcasters

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were not doing was I had a great website. I have

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been a web developer for more than 20 years.

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And while I don't do that professionally anymore

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at the time, I still was. And I would say I still

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got it, at least pretty good. So when I launched

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my podcast, then called How I Built It, I was

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very keen to make sure it had a great website.

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A website with the episode embed, a good description,

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artwork, subscribe buttons, an easy way for people

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to support me or join my newsletter or just easily

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search for episodes. And eventually a place for

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the transcripts to live. And I still fully believe

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today that you need a good website for your podcast.

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Maybe more than ever. I often talk about why

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podcasting is so hard to grow, and part of it

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is a discoverability issue. There's no place

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like YouTube for podcasts, and while YouTube

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is getting in to podcasts, when you need to watch

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a video, you know to go to YouTube. When you

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need to or want to listen to a podcast, there's

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no one place to go. If you have an iPhone, maybe

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you go to Apple podcasts. If you have an Android

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phone, maybe you go to Spotify. I have a local

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podcast where most people listen in the browser,

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on the website. There are third party apps like

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Overcast. And so it makes finding podcasts harder.

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But if you optimize your title and description

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to be found by Google on a website you control,

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then you can point people in the right direction

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to listen to your show or any other show you

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want or any other episode. I should say that

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you want them to listen to in whatever app they

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prefer to listen in. So today I want to talk

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about the things that your podcast website should

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have. And then I'm going to tell you about a

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wonderful service for building websites called

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PodcastPage .io. This episode is brought to you

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by podcastpage .io, and I do have a video walkthrough

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over on my YouTube channel that I will link in

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the description for this episode. So first, let's

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talk about the things that you need on your podcast's

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website. I mean, first just shows artwork name

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and description. You want to know what people,

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you want people to know what they're going to

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get when they get to your website. You also want

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an easy way to subscribe, the subscribe buttons

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across all the places where you can subscribe.

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Now there is a service called episodes .fm that

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will kind of curate these for you, but having

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these buttons on your website more than once,

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top of the page, bottom of the page, modal, something

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in the top navigation, so that people know that

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they don't need to be on this website to listen

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to your show. So, subscribe buttons are a must.

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I would say mailing list sign up form is really

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important. You want to get your audience to join

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your community and be in your orbit and a mailing

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list is the best place to do that. A playlist

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or easy way to listen to multiple episodes. your

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headshot and bio, a contact information page,

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and any other information that you think would

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be helpful for your podcast. So those are, I

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think, the things you absolutely need to have

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for a podcast website. And I'll tell you, I will

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link to the demo site I set up over on podcastpage

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.io so that you can kind of see what it looks

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like with real information, but in a very short

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amount of time, I was able to put together a

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nice looking website that had everything I talked

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about. Now I didn't, I actually, as far as like

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a mailing list, Sign up goes I don't have that

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but they do have Integrations and forms and so

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you can integrate with a number of services like

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HubSpot if you have the higher plan you can integrate

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with Zapier and Oh, and they have Wow and they

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have direct integration with convert kit, so

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that's the one I use they have convert kit MailChimp

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and Zappier and HubSpot so Mailing list issue

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solved So what are the things that I really like

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about? Podcast page first of all I mean I want

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to be like radically transparent here because

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they are a sponsor and I am a web developer but

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I have WordPress has been my weapon of choice

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for a long time And I know that you need to have

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some know -how to use a WordPress website. Especially

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if you want to make it super easy and import

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your episodes, right? And so there's also been

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a little bit of WordPress drama that I'm not

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going to get into because I don't care that much

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about it, but... When you have a project that

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big with that much of an audience and a bunch

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of different Stakeholders will say that they're

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trying to please it could be very hard to Get

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something up and running easily and when I was

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in the WordPress space, I would say the opposite

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all the time would say oh no it's easy you can

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get you know famous one -click install whatever

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but the fact of the matter is that today in the

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mid 2020s there are a lot of tools out there

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that are I believe much better suited than WordPress

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if you are looking to have just a good podcast

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website If you have like a whole media experience

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or you know how to program like I do, and you

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don't mind putting some time into programming,

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fine, right? WordPress or some other tool might

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be good for you. But if you are looking for easy

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and intuitive for your podcast specifically,

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I don't believe WordPress is that. Case in point.

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My main show, or I guess my bigger show, I'll

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say, The Streamline Solopreneur has a fantastic

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experience. It's a WordPress site, but it has

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custom code and my VA goes in every week or,

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you know, every episode. She schedules multiple

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episodes at once, but she'll go in for each episode

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and create a new post with a template that I

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created. for that. If you're not familiar with

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WordPress or you're not a programmer or you don't

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have a VA, that is a ton of work. And if we look

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at this podcast, Podcast Workflows, I no longer

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have the time or the bandwidth or the wherewithal

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to custom code something for this podcast. So

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if you go to podcast workflows, I'm using an

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import tool, but I kind of super hate it. You

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know, it creates, it does create a post for every

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episode, but I, you know, I will often create

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podcast episodes based on blog posts or articles

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I write for podcastworkflows .com. So then we

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run into an issue of nearly duplicate content.

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And so I either need to go in and just add, like

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embed my player on the article page. Or I should

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have an entirely different website for the podcast

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that is maybe a sub domain so that it contributes

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to the SEO, where when someone searches on podcast

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workflows, it's not ramming into multiple types

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of content. that's really a less than desirable

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experience. And if you're starting from scratch

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and you're thinking, well, now I need to buy

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hosting and find the right plugin and the theme.

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I really think that podcast page, after using

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it, you know, I got a free account and a shout

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out to the podcast page team, right? I was able

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to get up and running quickly. and I'm really

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impressed with what I saw. So I think I spent

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too much time explaining, like pleading my case

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for this, but I want to make it clear that as

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someone who has over two decades of web development

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experience in 2024, making a great podcast website

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no longer requires development know -how or it

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no longer requires hiring a developer. So, what

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are some of the features of podcastpage .io that

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I really like? Number one is easy import. I mean,

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this is like, this has been the bane of my existence

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for this show, is how do I want to handle importing

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episodes to a website that has similar articles?

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How do I create a good experience when the main

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goal of this site is really for written content

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and Again, I haven't been happy with any of the

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solutions. I have found I have a solution that

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works Okay But with podcast page is easy import

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it will import your episodes But if you have

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reviews It'll also import those and it will import

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the subscribe icons. So again, something that

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I've had to do in the past is I use, this is

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a legitimately good plugin called podcast subscribe

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buttons, but I have to set those up, right? I

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have to paste the links in and if I want different

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types of buttons, I need to create another set

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of buttons. It's really nice that they automatically

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import subscribe icons. It's super, super cool.

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Then they present you with a theme so like you

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don't need to go hunting for a theme that looks

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good They put a bunch in front of you. There's

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also an intuitive customizer Where you can choose

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color schemes fonts padding if you want And you

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can really apply your branding and logos and

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imagery to the pre -made theme or template They

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also have a really nice page builder. So Something

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that I know a lot of people struggle with in

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other. I'm not just going to pick on WordPress

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here and other website tools is and this was

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something that really impressed me about podcast

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page is that a page builder is you're creating

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layouts and you're adding features and different

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types of content. And a blog is some place where

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you just want to write and you might want access

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to those layouts or features, but you're primarily

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writing. And it feels like if one is built primarily

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for building pages, you're fighting the interface

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to write. And if it's built primarily for writing,

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then you're fighting the interface to build layouts.

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On podcastpage .io, the Solution is two different

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experiences. And so you have these things called

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custom widgets across the entire site. So for

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latest episode or playlist or they also do. I

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haven't mentioned this yet. I was going to mention

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it later, but you can sync YouTube channels.

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So if you have a YouTube channel, you can add

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it and it'll pull in your YouTube videos so that

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each of those has an individual page on your

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website, which is also extremely cool. Because

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I mean first of all the line between podcast

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and YouTube is blurring, but also if you're creating

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content This could be a one -stop shop for all

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of it because they also have a blog, right? So

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you have these custom widgets So if you want

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a video playlist or something like that you can

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add them on the page layouts or you can add them

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in the blog and It's a pretty intuitive interface

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either way One is focused on writing one is focused

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on layouts. I love that it's crazy that I haven't

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seen that in other places like The last time

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I used Squarespace's blog. I hated it, right?

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So it's I mean I was it was like refreshing maybe

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other tools do that But not tools I've used right

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I'll write on medium or sub stack and they are

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focused fully on the writing process, which is

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what they're there for, right? With WordPress,

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it's like the block editor is trying to have

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it both ways, and I have frustrations with that

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too. So, really cool. Didn't expect to talk this

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much about that experience, but you know, as

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someone who's been around the block, no pun intended,

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pretty impressive stuff I'm seeing here. So...

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Let's see. What are we talking about? Easy import,

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customization, and the page builder. I already

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mentioned that it will import reviews, which

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is great because I mean, first of all, in Apple,

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reviews are regional. So like if someone from

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Australia leaves a review on my podcast, I'm

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not going to see that in my version of Apple

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podcasts. So it's nice to have a social proof

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page. They also have a forum just to leave like

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feedback or reviews and make it really easy to

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leave reviews No matter where someone listens,

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which is nice because that's another like killer

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Call to action. That's like hey leave us a review

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on Apple podcasts or Wherever you listen to podcasts,

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right? Now you just say hey go to you know, my

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podcast page website Whatever the URL is gonna

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be slash feedback fill out the form or click

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the button, right? But it's a single place and

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I've talked about this a lot in previous episodes

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that you want to make getting feedback and reviews

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as easy as possible. I mentioned the YouTube

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sync or the sync YouTube channels. They have

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a blog. You can add participants, which is really

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nice and they have an intake form. So that's

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really cool. And then the other thing that they

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do that is just like. It's a lot of work if you're

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going to do it on your own. I think that It's

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memberships. I'll just say that explicitly I

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think there are people who are like, oh, yeah

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You just click a few buttons and set up the membership

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site and you're good to go You're not good to

00:18:00.470 --> 00:18:06.069
go setting up a membership site is hard It's

00:18:06.069 --> 00:18:11.359
hard You need to test everything You need to

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make sure your payment gateway is working. You

00:18:13.359 --> 00:18:16.480
need to connect a payment gateway. You need to

00:18:16.480 --> 00:18:18.819
make sure that your member stuff isn't publicly

00:18:18.819 --> 00:18:22.799
accessible. You need to think through the user

00:18:22.799 --> 00:18:26.460
experience a lot. It's not just putting a page

00:18:26.460 --> 00:18:29.740
on your website. It's when they sign up, how

00:18:29.740 --> 00:18:31.460
are they going to get access to their benefits?

00:18:32.000 --> 00:18:35.019
When they churn, how are they going to lose access,

00:18:35.319 --> 00:18:40.380
right, to those benefits? What if there are different

00:18:40.380 --> 00:18:43.160
membership levels? How do we make sure that people

00:18:43.160 --> 00:18:46.259
paying the lower price can't access the higher

00:18:46.259 --> 00:18:50.180
level benefits? There's a lot of testing that

00:18:50.180 --> 00:18:54.759
goes on. It's not just like turn on a thing and

00:18:54.759 --> 00:18:59.319
now you have memberships. But podcastpage .io

00:18:59.319 --> 00:19:03.099
does have memberships built in. You have the

00:19:03.099 --> 00:19:07.289
ability to create multiple tiers. And then you

00:19:07.289 --> 00:19:11.910
have the ability to associate multiple podcasts

00:19:11.910 --> 00:19:15.890
with a podcast website and associate one of those

00:19:15.890 --> 00:19:23.109
podcasts as a members only podcast. So you can

00:19:23.109 --> 00:19:26.950
manually add a podcast or just by RSS feed. So

00:19:26.950 --> 00:19:29.769
like the way I would do this if I were to roll

00:19:29.769 --> 00:19:32.650
out like a member's version of this show is spin

00:19:32.650 --> 00:19:40.380
it up on transistor. add the, like, create myself

00:19:40.380 --> 00:19:44.640
as a member so I get my own private URL from

00:19:44.640 --> 00:19:48.000
Transistor and then add that as a podcast on

00:19:48.000 --> 00:19:51.000
podcast page and then it'll import the episodes

00:19:51.000 --> 00:19:53.099
and they'll only be available for members only.

00:19:53.140 --> 00:19:56.859
So I think that's really neat, right? Not to

00:19:56.859 --> 00:19:59.519
mention, like, it, you know, would save me some

00:19:59.519 --> 00:20:01.000
money because then I wouldn't need to, like,

00:20:01.019 --> 00:20:02.900
pay for the members only part of Transistor,

00:20:03.059 --> 00:20:07.880
but... So that you can do the same thing with

00:20:07.880 --> 00:20:11.259
blog posts, but again, this is this is a premium

00:20:11.259 --> 00:20:16.059
feature inside podcast page That makes setting

00:20:16.059 --> 00:20:19.599
up a membership easier. I'm not gonna say easy

00:20:19.599 --> 00:20:23.680
Because it's not no matter what taking money

00:20:23.680 --> 00:20:26.299
from other people online and giving them something

00:20:26.299 --> 00:20:29.119
Has gotten a lot easier over the last few years,

00:20:29.140 --> 00:20:31.039
but it's still especially with a membership site

00:20:31.039 --> 00:20:37.450
or premium content It still takes work, but I

00:20:37.450 --> 00:20:42.650
am impressed with just the overall experience

00:20:42.650 --> 00:20:47.069
of PodcastPage .io. Something I haven't mentioned

00:20:47.069 --> 00:20:52.630
yet, which I freaking love, is if you use their

00:20:52.630 --> 00:20:57.509
service, people can record a message to send

00:20:57.509 --> 00:20:59.670
to you. So like I talked about this a few weeks

00:20:59.670 --> 00:21:03.450
ago, right? Getting feedback. On a podcast is

00:21:03.450 --> 00:21:07.869
hard and I want to do voice notes Or like, you

00:21:07.869 --> 00:21:11.569
know voice memos or audio like people quote -unquote

00:21:11.569 --> 00:21:18.250
call in and You know, there are other tools that

00:21:18.250 --> 00:21:22.589
will Kind of let you do that fan list is one

00:21:22.589 --> 00:21:30.009
of them Another one is is speak pipe but with

00:21:30.009 --> 00:21:33.670
podcast page comes with it and you could submit

00:21:33.670 --> 00:21:42.710
a voice note and Then it will show up For the

00:21:42.710 --> 00:21:44.910
podcaster or maybe the podcast she'll get an

00:21:44.910 --> 00:21:48.150
email. I'm testing this. Yeah, so I got an email

00:21:48.150 --> 00:21:53.970
I can then download it and Listen to it and add

00:21:53.970 --> 00:21:58.890
it right so it's cool. It's just like Directly

00:21:58.890 --> 00:22:03.700
email It's it's as the podcaster you get like

00:22:03.700 --> 00:22:06.140
you just get emails from people with voice notes

00:22:06.140 --> 00:22:08.799
that you can include in your podcast So I love

00:22:08.799 --> 00:22:12.500
that so I know I've talked a lot about this this

00:22:12.500 --> 00:22:16.599
this is an episode presented to you by podcast

00:22:16.599 --> 00:22:23.220
page if you Want to try it out Go to podcast

00:22:23.220 --> 00:22:25.619
page .io or click the link in the description

00:22:26.400 --> 00:22:29.680
You can use the code Joe Casabona, all one word,

00:22:29.779 --> 00:22:34.539
all caps, Joe Casabona for 10 % off and their

00:22:34.539 --> 00:22:38.900
prices start at like $12 a month, which is going

00:22:38.900 --> 00:22:41.519
to be less than hosting, like then hosting your

00:22:41.519 --> 00:22:44.079
own website or maybe around that. Right. I mean,

00:22:44.119 --> 00:22:47.059
there's like cheap hosting, but it's, you know,

00:22:47.059 --> 00:22:49.700
it's for good hosting. That's comparable. Right.

00:22:49.880 --> 00:22:51.500
Um, and it goes up from there. So if you want

00:22:51.500 --> 00:22:55.359
some premium features or memberships or multiple

00:22:55.529 --> 00:22:58.130
websites. It's going to go up from there, but

00:22:58.130 --> 00:23:00.549
you can get 10 % off with the code at Joe Casabona.

00:23:00.890 --> 00:23:04.309
I want to thank podcastpage .io for sponsoring

00:23:04.309 --> 00:23:06.529
this episode. Definitely check out the video.

00:23:07.170 --> 00:23:09.509
I'm very clearly really passionate about this

00:23:09.509 --> 00:23:13.670
and I don't just pick sponsors. Like I don't

00:23:13.670 --> 00:23:16.569
just take any sponsor and I certainly don't offer

00:23:16.569 --> 00:23:19.769
a dedicated episode to every sponsor, but I knew

00:23:19.769 --> 00:23:22.250
I'd be able to get like 20 minutes more if I

00:23:22.250 --> 00:23:26.670
look at this. I know I'd be able to get 20 minutes

00:23:26.670 --> 00:23:29.869
talking about this and the and the importance

00:23:29.869 --> 00:23:32.069
of a good website for your podcast. I truly believe

00:23:32.069 --> 00:23:34.809
it's a great way to grow. I mean, one thing I

00:23:34.809 --> 00:23:39.410
forgot to mention is that they do import transcripts

00:23:39.410 --> 00:23:41.569
as well if you include them. Right. That's a

00:23:41.569 --> 00:23:45.029
podcasting 2 .0 feature. And if there's timestamps,

00:23:45.029 --> 00:23:47.069
you can click in a transcript to jump to the

00:23:47.069 --> 00:23:50.210
to the timestamp in the audio, which is I'd have

00:23:50.210 --> 00:23:53.220
to code that custom on my website. on my Streamline

00:23:53.220 --> 00:23:55.619
celebrity website. So really impressive stuff.

00:23:56.259 --> 00:24:00.000
If you're looking for a good solution, like you

00:24:00.000 --> 00:24:03.960
have grown beyond what your podcast host offers

00:24:03.960 --> 00:24:07.940
you, then I think podcastpage .io is a really

00:24:07.940 --> 00:24:11.779
excellent solution because it just it works with

00:24:11.779 --> 00:24:17.339
any RSS feed. And so you can have your podcast

00:24:17.339 --> 00:24:20.660
host website as, you know, as a place where it's

00:24:20.660 --> 00:24:24.180
a list of your episodes. And then you can have

00:24:24.180 --> 00:24:27.579
more of a home base with all of your content

00:24:27.579 --> 00:24:31.339
over a podcast page or memberships. Really great.

00:24:32.339 --> 00:24:34.119
That's it for this episode. Thanks so much for

00:24:34.119 --> 00:24:36.200
listening. Thanks to podcast page again for sponsoring.

00:24:36.319 --> 00:24:39.779
If you have any questions or you want to leave

00:24:39.779 --> 00:24:43.240
me feedback, you can go to podcast workflows

00:24:43.240 --> 00:24:48.690
dot com slash feedback. and you can leave a message

00:24:48.690 --> 00:24:52.690
there. I'm using fan lists for that right now

00:24:52.690 --> 00:24:55.549
at least. You can go to podcastworkflows .com

00:24:55.549 --> 00:24:57.710
slash feedback and thanks so much for listening

00:24:57.710 --> 00:24:59.529
and until next time I'll see you out there.
