WEBVTT 00:00:00.330 --> 00:00:03.250 Hey there, I wanted to take this opportunity 00:00:03.250 --> 00:00:07.730 to drop in and tell you about a free private 00:00:07.730 --> 00:00:11.470 podcast I have called Joe's Audio Notes. You 00:00:11.470 --> 00:00:14.550 can sign up for it over at Casabona .org slash 00:00:14.550 --> 00:00:19.250 notes, but it's basically a very short form. 00:00:19.410 --> 00:00:22.850 I would say seven minutes or less podcast where 00:00:22.850 --> 00:00:26.050 I just put out quick episodes about what I'm 00:00:26.050 --> 00:00:29.809 thinking about as it. relates to being a solopreneur, 00:00:30.010 --> 00:00:33.869 a podcaster, a parent. And I've been lately promoting 00:00:33.869 --> 00:00:36.189 it over the last few weeks and it's been really 00:00:36.189 --> 00:00:39.130 well received. So I thought what I would do here 00:00:39.130 --> 00:00:42.869 is drop three of those episodes in the feed back 00:00:42.869 --> 00:00:44.990 to back all in this track so you don't have to 00:00:44.990 --> 00:00:47.130 go hunting for the other ones. But it'll just 00:00:47.130 --> 00:00:49.030 be three episodes back to back so you can get 00:00:49.030 --> 00:00:52.030 an idea of what the show is about. And if you 00:00:52.030 --> 00:00:54.520 want to sign up. Like I said, you can head on 00:00:54.520 --> 00:00:58.219 over to Casabona .org slash notes. It's totally 00:00:58.219 --> 00:01:00.880 free. It is just a private podcast, so you'll 00:01:00.880 --> 00:01:04.819 have to opt in with your email address. And I'd 00:01:04.819 --> 00:01:09.659 love to hear your feedback on this. So if you 00:01:09.659 --> 00:01:12.859 want, you can also head over to streamlinedfeedback 00:01:12.859 --> 00:01:16.519 .com and let me know your thoughts. But without 00:01:16.519 --> 00:01:19.480 further ado, let's get to these three episodes 00:01:19.480 --> 00:01:26.430 of Joe's Audio Notes. So something I have been 00:01:26.430 --> 00:01:29.170 thinking about a lot over the last few days with 00:01:29.170 --> 00:01:33.049 the impending rebrand happening is my content 00:01:33.049 --> 00:01:38.670 strategy. What am I going to do with my various 00:01:38.670 --> 00:01:40.790 properties? Am I going to be writing more on 00:01:40.790 --> 00:01:44.969 Casabona .org? How does my podcast fit into all 00:01:44.969 --> 00:01:49.370 of this? So I decided to do some digging into 00:01:49.370 --> 00:01:53.739 Google Analytics to see what my most popular 00:01:53.739 --> 00:01:57.760 content is. Far and away, my most popular post 00:01:57.760 --> 00:02:01.260 is how I've configured my stream deck, my Sony 00:02:01.260 --> 00:02:05.560 a6400 post, how to automate things in Gmail, 00:02:06.079 --> 00:02:11.120 and I've kind of, not kind of, I narrowed down 00:02:11.120 --> 00:02:15.020 my most popular content across all of my sites 00:02:15.020 --> 00:02:20.840 into three buckets of sorts. Gear, automations, 00:02:22.960 --> 00:02:28.259 and productivity, process, not really sure on 00:02:28.259 --> 00:02:32.060 that end, but I think this is good, right? All 00:02:32.060 --> 00:02:35.259 of these things, well not gear, well gear maybe, 00:02:36.039 --> 00:02:39.860 but automations and productivity or process fits 00:02:39.860 --> 00:02:45.319 into the new rebrand of streamlining and creating 00:02:45.319 --> 00:02:49.319 space, right? The streamlined equals spacious. 00:02:49.849 --> 00:02:56.509 the is the the idea behind my brand and Holly 00:02:56.509 --> 00:03:01.090 provided the brand guidelines today with mission 00:03:01.090 --> 00:03:04.849 and what's driving me and and all sorts of other 00:03:04.849 --> 00:03:07.430 great stuff that I'm gonna just like have in 00:03:07.430 --> 00:03:10.949 my office as a reminder of you know what's on 00:03:10.949 --> 00:03:17.620 brand but I think with all of that I going to 00:03:17.620 --> 00:03:20.439 certainly continue to talk about automations 00:03:20.439 --> 00:03:26.360 as it as it relates to podcasting or just solopreneurship 00:03:26.360 --> 00:03:30.819 in general right the brand is a personal brand 00:03:30.819 --> 00:03:35.379 and it doesn't make a lot of mention about podcasting 00:03:35.379 --> 00:03:40.780 specifically which I think is a good idea podcasting 00:03:40.780 --> 00:03:48.129 is one vertical think maybe it's horizontal I 00:03:48.129 --> 00:03:53.030 think pot well either way podcasting is one area 00:03:53.030 --> 00:03:56.270 where I can help people streamline and it's certainly 00:03:56.270 --> 00:03:59.569 my most popular one right now where I've established 00:03:59.569 --> 00:04:05.650 the most authority but the personal brand kind 00:04:05.650 --> 00:04:10.349 of gives me room to discuss other things more 00:04:10.349 --> 00:04:14.289 things I've wanted to write about But I feared 00:04:14.289 --> 00:04:18.170 It wasn't quote -unquote on brand. So like gear 00:04:18.170 --> 00:04:20.529 is something I do like talking a lot about and 00:04:20.529 --> 00:04:24.790 I'll be reviewing this the sure MV 7 plus not 00:04:24.790 --> 00:04:26.829 really reviewing just kind of comparing it. I 00:04:26.829 --> 00:04:29.529 don't really do reviews. I just I like doing 00:04:29.529 --> 00:04:33.149 side -by -sides Sort of things and like general 00:04:33.149 --> 00:04:37.509 impressions But then also, you know, I get questions 00:04:37.509 --> 00:04:39.870 about the iPhone and apps and things like that 00:04:39.870 --> 00:04:42.269 And I definitely want to talk more about that 00:04:42.040 --> 00:04:47.160 but again i never felt like it was related enough 00:04:47.160 --> 00:04:54.759 to podcasting as i settle my brand and my niche 00:04:54.759 --> 00:05:02.139 more i can talk to solopreneurs about creating 00:05:02.139 --> 00:05:04.360 space in their lives and one of the benefits 00:05:04.360 --> 00:05:06.240 of creating space is being able to focus on the 00:05:06.240 --> 00:05:09.439 podcast and one of the ways you can create space 00:05:09.439 --> 00:05:13.269 is optimizing your phone or doing more with shortcuts 00:05:13.269 --> 00:05:16.850 or picking the right apps so I'm really excited 00:05:16.850 --> 00:05:19.290 I know I keep saying this I'm really excited 00:05:19.290 --> 00:05:24.730 about the rebrand and I think that this is really 00:05:24.730 --> 00:05:29.509 gonna give me space to explore more topics that 00:05:29.509 --> 00:05:33.329 are of interest to me so that I'm not constantly 00:05:33.329 --> 00:05:35.850 talking about like why you need to use Calendly 00:05:35.850 --> 00:05:39.350 to book guests or whatever right it Allows me 00:05:39.350 --> 00:05:43.730 to expand out more which will better serve podcasters 00:05:43.730 --> 00:05:46.870 and Will better serve solopreneurs who want to 00:05:46.870 --> 00:05:49.910 have a podcast but are losing time in other areas 00:05:49.910 --> 00:05:54.370 of their lives So that's what I'm thinking today 00:05:54.370 --> 00:05:59.810 My son's jumping outside on the trampoline That's 00:05:59.810 --> 00:06:02.810 what I'm thinking today, and I'm excited to start 00:06:02.810 --> 00:06:05.709 Really digging into this I guess the last thing 00:06:05.709 --> 00:06:08.589 I'll say is I've kind of had a similar thought 00:06:08.589 --> 00:06:13.930 with Streamline Solopreneur. Downloads are down, 00:06:14.149 --> 00:06:17.230 right? My latest newsletter talks about potholes. 00:06:18.029 --> 00:06:22.110 And I feel like there have been a lot of potholes 00:06:22.110 --> 00:06:26.589 since the rebrand of Streamline Solopreneur. 00:06:27.769 --> 00:06:29.370 And it's because I didn't really understand or 00:06:29.370 --> 00:06:33.470 I wasn't talking to the right people. And I'm 00:06:33.470 --> 00:06:35.949 doing some new and interesting things there too, 00:06:35.970 --> 00:06:42.300 so. Yeah, I'm excited about this direction. I 00:06:42.300 --> 00:06:46.800 think it'll make for a better newsletter. I think 00:06:46.800 --> 00:06:49.399 it'll make for better content in general. And 00:06:49.399 --> 00:06:51.379 I think it'll help me serve my target audience 00:06:51.379 --> 00:06:55.560 more. So yeah, super excited about that. Alright, 00:06:55.920 --> 00:07:02.019 thanks for listening and until next time. Today 00:07:02.019 --> 00:07:06.639 I want to talk about pursuing ideas as a solopreneur. 00:07:07.040 --> 00:07:08.839 It's something I've been thinking about a lot 00:07:08.839 --> 00:07:12.480 because I'm in a a mastermind group called pod 00:07:12.480 --> 00:07:16.279 match elite and every month we do an accountability 00:07:16.279 --> 00:07:19.540 check -in where we Talk about what we're working 00:07:19.540 --> 00:07:23.399 on for the month and how we want to stay accountable 00:07:23.399 --> 00:07:27.980 This month I decided because for the last few 00:07:27.980 --> 00:07:30.319 months I was working on different ideas every 00:07:30.319 --> 00:07:36.379 month that I would basically pick a lane and 00:07:36.379 --> 00:07:40.180 stay in it for the rest of the year. And I'm 00:07:40.180 --> 00:07:45.199 all for experimenting. I'm less for making grand 00:07:45.199 --> 00:07:47.680 announcements for every experiment you're trying. 00:07:48.220 --> 00:07:51.899 I had a great conversation with a soon -to -be 00:07:51.899 --> 00:07:54.620 guest on Streamline Solopreneur. Her name is 00:07:54.620 --> 00:08:00.180 Emily Aborn. And we talk about this, right? There's 00:08:00.180 --> 00:08:03.699 a problem in branding and especially personal 00:08:03.699 --> 00:08:06.839 brand where you jump around and you focus on 00:08:06.839 --> 00:08:10.180 too many things. And that's different from experimenting. 00:08:10.939 --> 00:08:12.959 So, anyway, my accountability for this month 00:08:12.959 --> 00:08:17.360 in PodMatch Elite is to look at all the projects 00:08:17.360 --> 00:08:21.680 I'm doing and then just pick one to really focus 00:08:21.680 --> 00:08:26.939 in on for the rest of the year. Part of the problem 00:08:26.939 --> 00:08:30.079 is that I keep coming up with ideas I want to 00:08:30.079 --> 00:08:32.340 pursue. As a solopreneur, as a business owner, 00:08:33.190 --> 00:08:37.450 You probably have this same problem. I come from 00:08:37.450 --> 00:08:41.450 the development space and so It was very easy 00:08:41.450 --> 00:08:43.610 for me to like come up with an idea and put together 00:08:43.610 --> 00:08:47.710 something over the weekend and I have to Really 00:08:47.710 --> 00:08:49.590 fight. I mean, I don't have weekends anymore 00:08:49.590 --> 00:08:52.990 weekends are for my family I don't have weekends 00:08:52.990 --> 00:08:57.009 to work. I should say Weekends are for my family. 00:08:57.429 --> 00:09:01.559 So But like even this morning I came up with 00:09:01.559 --> 00:09:06.139 a potential idea that could be good But is it 00:09:06.139 --> 00:09:10.019 worth pursuing and I know I think I talked about 00:09:10.019 --> 00:09:15.580 this in a previous episode, but I Basically have 00:09:15.580 --> 00:09:18.480 two brands I'm working with podcast workflows 00:09:18.480 --> 00:09:22.039 and streamline solopreneur and those have some 00:09:22.039 --> 00:09:26.159 overlap But I'm I'm talking to slightly different 00:09:26.159 --> 00:09:29.860 audiences right where one is busy solo -preneur 00:09:29.860 --> 00:09:32.259 parents the qualifier is different one is busy 00:09:32.259 --> 00:09:36.179 solo -preneur parents and One is busy solo -preneur 00:09:36.179 --> 00:09:40.399 podcasters or maybe just busy podcasters which 00:09:40.399 --> 00:09:43.620 is maybe too vague for to be a good niche, but 00:09:43.620 --> 00:09:51.860 This idea could serve both But I don't know if 00:09:51.860 --> 00:09:54.299 it's worth pursuing and how I would marry the 00:09:54.299 --> 00:10:02.500 two so Mean that my initial thought was Create 00:10:02.500 --> 00:10:04.639 like a I don't know, you know, I don't even want 00:10:04.639 --> 00:10:06.460 to say it. Yeah, cuz I don't know if it's a this 00:10:06.460 --> 00:10:10.519 is like first Like my very first thought on it 00:10:10.519 --> 00:10:16.779 is I own streamlines FM Is is like putting everything 00:10:16.779 --> 00:10:19.860 under the streamlined brand a good idea I guess 00:10:19.860 --> 00:10:22.740 I should talk to Holly about this when she gets 00:10:22.740 --> 00:10:28.750 back from her vacation And like maybe run this 00:10:28.750 --> 00:10:32.370 by her Since she is ultimately working on my 00:10:32.370 --> 00:10:36.990 branding like is is streamlined in general good 00:10:36.990 --> 00:10:41.649 branding to lean into so That's what I'm thinking 00:10:41.649 --> 00:10:44.629 about this morning like figuring out it's always 00:10:44.629 --> 00:10:50.080 hard to figure out what ideas to pursue and You 00:10:50.080 --> 00:10:52.019 know, you're making a bunch of small bets, but 00:10:52.019 --> 00:10:54.379 I want to make a it's the end of the year I've 00:10:54.379 --> 00:10:57.779 had a good year. I've had a clarifying year and 00:10:57.779 --> 00:11:01.500 now I'm ready to make a big bet and so September 00:11:01.500 --> 00:11:07.220 is really Doing some research to figure out the 00:11:07.220 --> 00:11:11.179 safest big bet I should make So that's that's 00:11:11.179 --> 00:11:15.899 what I'm thinking about If you are also thinking 00:11:15.899 --> 00:11:18.710 about that Let me know you can respond right 00:11:18.710 --> 00:11:22.570 to the email that you got with this episode in 00:11:22.570 --> 00:11:27.230 it. I'd love to hear your thoughts. So yeah, 00:11:27.230 --> 00:11:30.029 I'm struggling a little bit, but that's what 00:11:30.029 --> 00:11:32.370 you know, the kids are back at school. I have 00:11:32.370 --> 00:11:34.889 five full days to work now. My father -in -law 00:11:34.889 --> 00:11:39.330 is picking the kids up after school. So I'm getting 00:11:39.330 --> 00:11:42.190 like an honest to goodness, like eight to five 00:11:42.190 --> 00:11:46.980 workday most days, which is really nice. And 00:11:46.980 --> 00:11:50.679 and I want to take advantage of that time and 00:11:50.679 --> 00:11:51.879 the other thing is like at the end of the month 00:11:51.879 --> 00:11:55.960 I'm going on this it's you know, it's it's called 00:11:55.960 --> 00:12:00.120 Cabo press. It's in Cabo It's called a conference. 00:12:00.120 --> 00:12:04.240 I really view it as more of like a retreat And 00:12:04.240 --> 00:12:09.159 I want to have something very solid to bring 00:12:09.159 --> 00:12:13.799 to that conference and talk to other much smarter 00:12:13.799 --> 00:12:18.600 business owners so then me about I I feel like 00:12:18.600 --> 00:12:22.080 the last few years at Cabo press I've been Grappling 00:12:22.080 --> 00:12:24.620 with stuff and getting clarity and it's always 00:12:24.620 --> 00:12:27.759 been great. Which is why I keep going but this 00:12:27.759 --> 00:12:32.580 year I want to be clear and I want to refine 00:12:32.580 --> 00:12:36.840 whatever it is I'm talking about so That's that's 00:12:36.840 --> 00:12:38.620 what I'm thinking. Let me know respond to the 00:12:38.620 --> 00:12:42.600 email. I'd love your thoughts. Thanks so much 00:12:42.600 --> 00:12:48.570 Hey everybody happy November I can't believe 00:12:48.570 --> 00:12:52.990 we are in November October flew by really fast 00:12:52.990 --> 00:12:55.970 I addressed that a couple of times on this show 00:12:55.970 --> 00:13:02.169 but I am jumping in today recording this to talk 00:13:02.169 --> 00:13:08.850 about the work hangover I just shipped my next 00:13:08.850 --> 00:13:12.019 LinkedIn learning course it's an update to one 00:13:12.019 --> 00:13:15.460 of my current courses, PHP for WordPress, where 00:13:15.460 --> 00:13:18.779 I wanted to update it for PHP 8 and the block 00:13:18.779 --> 00:13:21.519 editor stuff and what the block editor means 00:13:21.519 --> 00:13:25.500 for PHP, which is honestly not as much as I thought 00:13:25.500 --> 00:13:32.159 it meant. But I am, for a number of reasons, 00:13:32.360 --> 00:13:36.860 struggling this morning to really get in the 00:13:36.860 --> 00:13:42.080 right headspace. Part of it is... you know, current 00:13:42.080 --> 00:13:47.080 events are looming large for me. I'm more anxious 00:13:47.080 --> 00:13:53.159 about current events than I have been in a long 00:13:53.159 --> 00:14:01.139 time. My poor, poor Yankees forgot how to play 00:14:01.139 --> 00:14:05.960 baseball when it mattered most and lost the World 00:14:05.960 --> 00:14:09.720 Series, which is an incredible bummer for me. 00:14:11.020 --> 00:14:13.600 And you know as I record this yesterday was Halloween 00:14:13.600 --> 00:14:17.340 and so I was I've been staying up later and Have 00:14:17.340 --> 00:14:19.539 not been eating very well because there's candy 00:14:19.539 --> 00:14:23.860 literally in every inch of my house Not literally 00:14:23.860 --> 00:14:29.120 it's everywhere though And so today I really 00:14:29.120 --> 00:14:33.740 need to buckle down and do a few things But I've 00:14:33.740 --> 00:14:37.980 got the work hangover. I Expounded expounded 00:14:37.980 --> 00:14:42.169 I spent a bunch of energy Over the last week 00:14:42.169 --> 00:14:44.190 working on the LinkedIn learning course like 00:14:44.190 --> 00:14:49.450 really working on it script writing And then 00:14:49.450 --> 00:14:52.990 recording and creating slides and writing code 00:14:52.990 --> 00:14:55.850 and all that fun stuff if you don't know I've 00:14:55.850 --> 00:15:00.169 I've done this for members, but if I really focus 00:15:00.169 --> 00:15:02.470 I can do a LinkedIn learning course in about 00:15:02.470 --> 00:15:07.730 two weeks They're a hellish two weeks and I prefer 00:15:07.730 --> 00:15:11.830 not to do them that way but Somehow it always 00:15:11.830 --> 00:15:15.470 shakes out that way Now my next course is like 00:15:15.470 --> 00:15:18.070 a full rewrite of a near five hour course, so 00:15:18.070 --> 00:15:21.429 it's gonna take more than Two weeks, and I'm 00:15:21.429 --> 00:15:23.049 gonna have to manage my time better, but for 00:15:23.049 --> 00:15:25.970 this one. It was a simple update And so I wrote 00:15:25.970 --> 00:15:28.610 the scripts over a couple of days, and then I 00:15:28.610 --> 00:15:31.149 recorded them all yesterday, but anyway the point 00:15:31.149 --> 00:15:36.970 is I am struggling this morning because All of 00:15:36.970 --> 00:15:39.450 my mental energy basically was going towards 00:15:39.450 --> 00:15:45.370 this one project and now it's over and I struggle 00:15:45.370 --> 00:15:49.190 most at the start of projects, like building 00:15:49.190 --> 00:15:52.350 the momentum. So I'm thinking about that today 00:15:52.350 --> 00:15:56.649 and what I'll probably do is do a few small tasks 00:15:56.649 --> 00:16:00.269 and then it's the weekend. I fear I'm going to 00:16:00.269 --> 00:16:04.279 be more distracted than normal next week. Which 00:16:04.279 --> 00:16:07.139 is upsetting because it hasn't been a very productive 00:16:07.139 --> 00:16:11.279 several weeks for me But I'm just gonna what 00:16:11.279 --> 00:16:16.220 I want to try to do today is Check a few things 00:16:16.220 --> 00:16:20.259 off of my list a couple of easy wins Aaron's 00:16:20.259 --> 00:16:24.200 working this weekend. So and I'm I don't generally 00:16:24.200 --> 00:16:28.299 work the weekends anyway So it's not really about 00:16:28.299 --> 00:16:34.409 building momentum. It's it's more about resetting 00:16:34.409 --> 00:16:40.210 the clock or like resetting my headspace a little 00:16:40.210 --> 00:16:44.110 bit and then you know doing the startup routine 00:16:44.110 --> 00:16:49.190 on Sunday so I can really have a clear vision 00:16:49.190 --> 00:16:51.110 for the coming week so that's what I'm thinking 00:16:51.110 --> 00:16:53.950 about this morning the work hangover I'll probably 00:16:53.950 --> 00:16:56.649 do a newsletter about this I've also been thinking 00:16:56.649 --> 00:17:01.720 a lot about how I'm gonna manage this with the 00:17:01.720 --> 00:17:04.799 Podcast Workflows podcast and Streamline Solo 00:17:04.799 --> 00:17:09.240 Pernewer with the rebrand. I don't wanna have 00:17:09.240 --> 00:17:12.359 a podcast named after myself. I think that is 00:17:12.359 --> 00:17:16.339 both self aggrandizing and doesn't matter for 00:17:16.339 --> 00:17:18.839 me. Like most people don't know who I am and 00:17:18.839 --> 00:17:20.700 so a podcast with my own name doesn't matter. 00:17:22.299 --> 00:17:26.259 But, you know, with the personal brand shift. 00:17:26.980 --> 00:17:31.460 I am thinking more about how to consolidate, 00:17:31.779 --> 00:17:36.839 streamline my content strategies to really focus 00:17:36.839 --> 00:17:38.859 on the things that will make the most impact 00:17:38.859 --> 00:17:41.579 in my business. So there you go, early November 00:17:41.579 --> 00:17:45.779 thoughts and I guess going into the holiday thoughts 00:17:45.779 --> 00:17:47.880 and going into the weekend thoughts, all rolled 00:17:47.880 --> 00:17:50.740 into one. If you have any feedback or your own 00:17:50.740 --> 00:17:52.420 thoughts, let me know. You can respond directly 00:17:52.420 --> 00:17:56.599 to this email. or at streamlinedfeedback .com.