Hey there, I wanted to take this opportunity
to drop in and tell you about a free private
podcast I have called Joe's Audio Notes. You
can sign up for it over at Casabona .org slash
notes, but it's basically a very short form.
I would say seven minutes or less podcast where
I just put out quick episodes about what I'm
thinking about as it. relates to being a solopreneur,
a podcaster, a parent. And I've been lately promoting
it over the last few weeks and it's been really
well received. So I thought what I would do here
is drop three of those episodes in the feed back
to back all in this track so you don't have to
go hunting for the other ones. But it'll just
be three episodes back to back so you can get
an idea of what the show is about. And if you
want to sign up. Like I said, you can head on
over to Casabona .org slash notes. It's totally
free. It is just a private podcast, so you'll
have to opt in with your email address. And I'd
love to hear your feedback on this. So if you
want, you can also head over to streamlinedfeedback
.com and let me know your thoughts. But without
further ado, let's get to these three episodes
of Joe's Audio Notes. So something I have been
thinking about a lot over the last few days with
the impending rebrand happening is my content
strategy. What am I going to do with my various
properties? Am I going to be writing more on
Casabona .org? How does my podcast fit into all
of this? So I decided to do some digging into
Google Analytics to see what my most popular
content is. Far and away, my most popular post
is how I've configured my stream deck, my Sony
a6400 post, how to automate things in Gmail,
and I've kind of, not kind of, I narrowed down
my most popular content across all of my sites
into three buckets of sorts. Gear, automations,
and productivity, process, not really sure on
that end, but I think this is good, right? All
of these things, well not gear, well gear maybe,
but automations and productivity or process fits
into the new rebrand of streamlining and creating
space, right? The streamlined equals spacious.
the is the the idea behind my brand and Holly
provided the brand guidelines today with mission
and what's driving me and and all sorts of other
great stuff that I'm gonna just like have in
my office as a reminder of you know what's on
brand but I think with all of that I going to
certainly continue to talk about automations
as it as it relates to podcasting or just solopreneurship
in general right the brand is a personal brand
and it doesn't make a lot of mention about podcasting
specifically which I think is a good idea podcasting
is one vertical think maybe it's horizontal I
think pot well either way podcasting is one area
where I can help people streamline and it's certainly
my most popular one right now where I've established
the most authority but the personal brand kind
of gives me room to discuss other things more
things I've wanted to write about But I feared
It wasn't quote -unquote on brand. So like gear
is something I do like talking a lot about and
I'll be reviewing this the sure MV 7 plus not
really reviewing just kind of comparing it. I
don't really do reviews. I just I like doing
side -by -sides Sort of things and like general
impressions But then also, you know, I get questions
about the iPhone and apps and things like that
And I definitely want to talk more about that
but again i never felt like it was related enough
to podcasting as i settle my brand and my niche
more i can talk to solopreneurs about creating
space in their lives and one of the benefits
of creating space is being able to focus on the
podcast and one of the ways you can create space
is optimizing your phone or doing more with shortcuts
or picking the right apps so I'm really excited
I know I keep saying this I'm really excited
about the rebrand and I think that this is really
gonna give me space to explore more topics that
are of interest to me so that I'm not constantly
talking about like why you need to use Calendly
to book guests or whatever right it Allows me
to expand out more which will better serve podcasters
and Will better serve solopreneurs who want to
have a podcast but are losing time in other areas
of their lives So that's what I'm thinking today
My son's jumping outside on the trampoline That's
what I'm thinking today, and I'm excited to start
Really digging into this I guess the last thing
I'll say is I've kind of had a similar thought
with Streamline Solopreneur. Downloads are down,
right? My latest newsletter talks about potholes.
And I feel like there have been a lot of potholes
since the rebrand of Streamline Solopreneur.
And it's because I didn't really understand or
I wasn't talking to the right people. And I'm
doing some new and interesting things there too,
so. Yeah, I'm excited about this direction. I
think it'll make for a better newsletter. I think
it'll make for better content in general. And
I think it'll help me serve my target audience
more. So yeah, super excited about that. Alright,
thanks for listening and until next time. Today
I want to talk about pursuing ideas as a solopreneur.
It's something I've been thinking about a lot
because I'm in a a mastermind group called pod
match elite and every month we do an accountability
check -in where we Talk about what we're working
on for the month and how we want to stay accountable
This month I decided because for the last few
months I was working on different ideas every
month that I would basically pick a lane and
stay in it for the rest of the year. And I'm
all for experimenting. I'm less for making grand
announcements for every experiment you're trying.
I had a great conversation with a soon -to -be
guest on Streamline Solopreneur. Her name is
Emily Aborn. And we talk about this, right? There's
a problem in branding and especially personal
brand where you jump around and you focus on
too many things. And that's different from experimenting.
So, anyway, my accountability for this month
in PodMatch Elite is to look at all the projects
I'm doing and then just pick one to really focus
in on for the rest of the year. Part of the problem
is that I keep coming up with ideas I want to
pursue. As a solopreneur, as a business owner,
You probably have this same problem. I come from
the development space and so It was very easy
for me to like come up with an idea and put together
something over the weekend and I have to Really
fight. I mean, I don't have weekends anymore
weekends are for my family I don't have weekends
to work. I should say Weekends are for my family.
So But like even this morning I came up with
a potential idea that could be good But is it
worth pursuing and I know I think I talked about
this in a previous episode, but I Basically have
two brands I'm working with podcast workflows
and streamline solopreneur and those have some
overlap But I'm I'm talking to slightly different
audiences right where one is busy solo -preneur
parents the qualifier is different one is busy
solo -preneur parents and One is busy solo -preneur
podcasters or maybe just busy podcasters which
is maybe too vague for to be a good niche, but
This idea could serve both But I don't know if
it's worth pursuing and how I would marry the
two so Mean that my initial thought was Create
like a I don't know, you know, I don't even want
to say it. Yeah, cuz I don't know if it's a this
is like first Like my very first thought on it
is I own streamlines FM Is is like putting everything
under the streamlined brand a good idea I guess
I should talk to Holly about this when she gets
back from her vacation And like maybe run this
by her Since she is ultimately working on my
branding like is is streamlined in general good
branding to lean into so That's what I'm thinking
about this morning like figuring out it's always
hard to figure out what ideas to pursue and You
know, you're making a bunch of small bets, but
I want to make a it's the end of the year I've
had a good year. I've had a clarifying year and
now I'm ready to make a big bet and so September
is really Doing some research to figure out the
safest big bet I should make So that's that's
what I'm thinking about If you are also thinking
about that Let me know you can respond right
to the email that you got with this episode in
it. I'd love to hear your thoughts. So yeah,
I'm struggling a little bit, but that's what
you know, the kids are back at school. I have
five full days to work now. My father -in -law
is picking the kids up after school. So I'm getting
like an honest to goodness, like eight to five
workday most days, which is really nice. And
and I want to take advantage of that time and
the other thing is like at the end of the month
I'm going on this it's you know, it's it's called
Cabo press. It's in Cabo It's called a conference.
I really view it as more of like a retreat And
I want to have something very solid to bring
to that conference and talk to other much smarter
business owners so then me about I I feel like
the last few years at Cabo press I've been Grappling
with stuff and getting clarity and it's always
been great. Which is why I keep going but this
year I want to be clear and I want to refine
whatever it is I'm talking about so That's that's
what I'm thinking. Let me know respond to the
email. I'd love your thoughts. Thanks so much
Hey everybody happy November I can't believe
we are in November October flew by really fast
I addressed that a couple of times on this show
but I am jumping in today recording this to talk
about the work hangover I just shipped my next
LinkedIn learning course it's an update to one
of my current courses, PHP for WordPress, where
I wanted to update it for PHP 8 and the block
editor stuff and what the block editor means
for PHP, which is honestly not as much as I thought
it meant. But I am, for a number of reasons,
struggling this morning to really get in the
right headspace. Part of it is... you know, current
events are looming large for me. I'm more anxious
about current events than I have been in a long
time. My poor, poor Yankees forgot how to play
baseball when it mattered most and lost the World
Series, which is an incredible bummer for me.
And you know as I record this yesterday was Halloween
and so I was I've been staying up later and Have
not been eating very well because there's candy
literally in every inch of my house Not literally
it's everywhere though And so today I really
need to buckle down and do a few things But I've
got the work hangover. I Expounded expounded
I spent a bunch of energy Over the last week
working on the LinkedIn learning course like
really working on it script writing And then
recording and creating slides and writing code
and all that fun stuff if you don't know I've
I've done this for members, but if I really focus
I can do a LinkedIn learning course in about
two weeks They're a hellish two weeks and I prefer
not to do them that way but Somehow it always
shakes out that way Now my next course is like
a full rewrite of a near five hour course, so
it's gonna take more than Two weeks, and I'm
gonna have to manage my time better, but for
this one. It was a simple update And so I wrote
the scripts over a couple of days, and then I
recorded them all yesterday, but anyway the point
is I am struggling this morning because All of
my mental energy basically was going towards
this one project and now it's over and I struggle
most at the start of projects, like building
the momentum. So I'm thinking about that today
and what I'll probably do is do a few small tasks
and then it's the weekend. I fear I'm going to
be more distracted than normal next week. Which
is upsetting because it hasn't been a very productive
several weeks for me But I'm just gonna what
I want to try to do today is Check a few things
off of my list a couple of easy wins Aaron's
working this weekend. So and I'm I don't generally
work the weekends anyway So it's not really about
building momentum. It's it's more about resetting
the clock or like resetting my headspace a little
bit and then you know doing the startup routine
on Sunday so I can really have a clear vision
for the coming week so that's what I'm thinking
about this morning the work hangover I'll probably
do a newsletter about this I've also been thinking
a lot about how I'm gonna manage this with the
Podcast Workflows podcast and Streamline Solo
Pernewer with the rebrand. I don't wanna have
a podcast named after myself. I think that is
both self aggrandizing and doesn't matter for
me. Like most people don't know who I am and
so a podcast with my own name doesn't matter.
But, you know, with the personal brand shift.
I am thinking more about how to consolidate,
streamline my content strategies to really focus
on the things that will make the most impact
in my business. So there you go, early November
thoughts and I guess going into the holiday thoughts
and going into the weekend thoughts, all rolled
into one. If you have any feedback or your own
thoughts, let me know. You can respond directly
to this email. or at streamlinedfeedback .com.