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Why the Fork is a podcast about the design of

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everyday humble objects. Why? Well, they're like

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what they're like. Is it the history? Is it the

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design? Is it the technology? Who invented them?

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And, you know, maybe why aren't they better than

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they are? Hi, I'm Ben Diamond and I'm an inventor

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of consumer products. We've got some of the most

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humble and beautiful objects in your home and

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office. Things like the tin opener, the toaster

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and the hair straighteners, and even the amazing

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washing machine. So the podcast is for anyone

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with a curious mind who wants to know the history,

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the design and the marketing of those everyday

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objects that you touch, well, every day. So we

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started thinking our podcast was just going to

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be about the design and the inventors. It turned

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out it's a lot to do with Napoleon, social changes,

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how society has evolved. war, all sorts of different

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things that have come into it, like the marketing

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and the channels, and they've shaped why the

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products look and feel the way they do. Maybe

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you're a designer yourself or an inventor, or

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perhaps you've got great ideas, or perhaps you

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run a business and want to know how to be more

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innovative, or maybe you're just curious as to

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why the tin opener is so easy to use. Come and

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join us on Wire the Fork. Follow us, subscribe,

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and tell your friends.