WEBVTT 00:00:00.000 --> 00:00:03.439 Most people spend hours staring at a blank screen, 00:00:03.740 --> 00:00:06.980 just trying to sound smart online. It's a deeply 00:00:06.980 --> 00:00:10.960 frustrating, lonely process. Meanwhile, a few 00:00:10.960 --> 00:00:14.099 creators are quietly using AI. They increase 00:00:14.099 --> 00:00:17.699 their output by 400 % and they easily triple 00:00:17.699 --> 00:00:20.379 their engagement. Yeah, it is completely jarring 00:00:20.379 --> 00:00:22.280 when you finally see it. They're playing a totally 00:00:22.280 --> 00:00:24.140 different game now. They really are. They aren't 00:00:24.140 --> 00:00:27.460 just working harder. They've completely re -engineered 00:00:27.460 --> 00:00:30.500 how they work. Welcome to our deep dive for today. 00:00:30.780 --> 00:00:33.460 We're unpacking a highly practical document. 00:00:33.799 --> 00:00:37.460 It's called AI -powered personal branding, the 00:00:37.460 --> 00:00:40.079 complete growth roadmap. It's a great read. Our 00:00:40.079 --> 00:00:42.420 mission today is to figure out exactly how this 00:00:42.420 --> 00:00:44.820 works. We're going to explore why personal branding 00:00:44.820 --> 00:00:47.359 is now a data -driven science. We will look at 00:00:47.359 --> 00:00:49.659 how to overcome the fear of starting. Right, 00:00:49.719 --> 00:00:52.000 the beginner paralysis. Exactly. We'll unpack 00:00:52.000 --> 00:00:54.299 the exact four -step module to build a brand, 00:00:54.500 --> 00:00:57.219 and finally, how to automate it. It used to be 00:00:57.219 --> 00:00:59.179 a lot of blind guesswork. Now, building a brand 00:00:59.179 --> 00:01:01.579 is a structured, measurable operating system. 00:01:01.880 --> 00:01:04.019 It's kind of wild how accessible this tech is 00:01:04.019 --> 00:01:06.920 for anyone today. But before we get into the 00:01:06.920 --> 00:01:09.780 technical machinery of this system, we really 00:01:09.780 --> 00:01:12.920 need to pause. We need to understand why it's 00:01:12.920 --> 00:01:16.340 suddenly so powerful. Why is this an absolute 00:01:16.340 --> 00:01:19.500 necessity for you right now? Well, a strong brand 00:01:19.500 --> 00:01:22.840 clearly signals deep credibility, you know. LinkedIn 00:01:22.840 --> 00:01:25.299 research shows professionals with defined brands 00:01:25.299 --> 00:01:28.280 get three times more inbound inquiries. Wow. 00:01:28.540 --> 00:01:31.099 Three times more. Right. It builds essential 00:01:31.099 --> 00:01:34.040 trust before you even speak a single word. In 00:01:34.040 --> 00:01:36.159 the current digital landscape, it's easily your 00:01:36.159 --> 00:01:38.939 most valuable asset. The noise is deafening online. 00:01:39.120 --> 00:01:41.219 Exactly. And a brand cuts right through that 00:01:41.219 --> 00:01:44.459 noise. Three times more is a massive operational 00:01:44.459 --> 00:01:47.140 advantage that directly impacts your actual business 00:01:47.140 --> 00:01:49.840 opportunity. Oh, absolutely. It leads to lucrative 00:01:49.840 --> 00:01:52.900 freelance contracts. It opens doors for valuable 00:01:52.900 --> 00:01:54.760 thought leadership roles. When people feel like 00:01:54.760 --> 00:01:58.280 they know you, they buy from you. But it requires 00:01:58.280 --> 00:02:00.420 a very consistent posting frequency to actually 00:02:00.420 --> 00:02:02.920 work. And you need incredibly cohesive messaging 00:02:02.920 --> 00:02:05.719 across all your channels. The HubSpot data confirms 00:02:05.719 --> 00:02:08.280 this. It's like stacking Lego blocks of data. 00:02:09.180 --> 00:02:12.719 Every single post and visual is a block. AI just 00:02:12.719 --> 00:02:14.759 makes sure they all fit perfectly together. I 00:02:14.759 --> 00:02:17.750 love that analogy. Right. And Claude is essentially 00:02:17.750 --> 00:02:20.349 the instruction manual, while Canva actually 00:02:20.349 --> 00:02:22.990 makes the plastic bricks. It builds a highly 00:02:22.990 --> 00:02:25.349 recognizable visual style for you. Yeah. Things 00:02:25.349 --> 00:02:28.129 like colors, fonts, and layouts remain perfectly 00:02:28.129 --> 00:02:31.110 unified. When people see it scrolling by, they 00:02:31.110 --> 00:02:33.469 instantly know it's you. The data on this is 00:02:33.469 --> 00:02:36.310 simply staggering to read. The roadmap mentioned 00:02:36.310 --> 00:02:39.449 students from the AI Fire program. They saw a 00:02:39.449 --> 00:02:42.490 1200 % LinkedIn engagement jump. In just three 00:02:42.490 --> 00:02:45.069 months. Right. That kind of rapid growth is almost 00:02:45.069 --> 00:02:47.969 unheard of. Imagine what a 1200 % jump does to 00:02:47.969 --> 00:02:50.430 your inbox. It's life -changing. And then there's 00:02:50.430 --> 00:02:52.849 the Opsanaut case study. Creators went from 2 00:02:52.849 --> 00:02:55.590 ,000 to 50 ,000 followers. They did this in just 00:02:55.590 --> 00:02:58.569 six months using AI workflows. We also see professionals 00:02:58.569 --> 00:03:01.449 reaching over 100 ,000 followers. They're monetizing 00:03:01.449 --> 00:03:04.889 that loyal audience full -time. The weekly creation 00:03:04.889 --> 00:03:08.129 time dropped by an incredible 80%. It's beat. 00:03:08.590 --> 00:03:12.889 But let me ask you this. Does relying on AI for 00:03:12.889 --> 00:03:16.530 volume sacrifice the depth of the content? No, 00:03:16.610 --> 00:03:19.729 not at all. The AI simply handles the heavy lifting 00:03:19.729 --> 00:03:22.469 of structure and drafting, which frees up the 00:03:22.469 --> 00:03:25.050 human to focus entirely on the high level strategy 00:03:25.050 --> 00:03:28.460 and unique insights. So AI handles the repetitive 00:03:28.460 --> 00:03:30.900 structure while you control the strategy. Exactly. 00:03:30.960 --> 00:03:32.960 You become the visionary director instead of 00:03:32.960 --> 00:03:36.020 just the manual typist. Seeing numbers like a 00:03:36.020 --> 00:03:40.060 1200 % engagement increase is exciting. But honestly, 00:03:40.259 --> 00:03:43.180 it can also cause massive psychological overwhelm. 00:03:43.199 --> 00:03:45.780 Oh, for sure. If the return on investment is 00:03:45.780 --> 00:03:48.780 so remarkably clear, why do beginners freeze? 00:03:49.379 --> 00:03:53.060 Well, It's a very common psychological roadblock. 00:03:53.199 --> 00:03:55.159 They simply do not know where they should begin 00:03:55.159 --> 00:03:57.620 their journey. The possibilities are paralyzing. 00:03:57.680 --> 00:03:59.139 They freeze because they don't know what to actually 00:03:59.139 --> 00:04:01.840 say. Right. The Later .com survey in our roadmap 00:04:01.840 --> 00:04:05.460 is very telling here. It shows that 65 % of creators 00:04:05.460 --> 00:04:07.840 stall without a roadmap. They feel completely 00:04:07.840 --> 00:04:10.680 lost. The blank page is a deeply terrifying thing. 00:04:10.759 --> 00:04:12.500 You sit there with all your expertise trapped 00:04:12.500 --> 00:04:15.240 inside your head. Yeah. And structured AI workflows 00:04:15.240 --> 00:04:18.290 reduce that deep uncertainty. They provide helpful 00:04:18.290 --> 00:04:20.970 prompts, proven templates, and solid creative 00:04:20.970 --> 00:04:23.029 frameworks. It essentially gives you a guardrail. 00:04:23.430 --> 00:04:26.889 Exactly. This guides beginners safely through 00:04:26.889 --> 00:04:29.889 the entire creation process. A lot of the overwhelm 00:04:29.889 --> 00:04:32.250 comes from juggling multiple software tools too. 00:04:32.850 --> 00:04:34.529 Yeah. Beginners are often intimidated by the 00:04:34.529 --> 00:04:37.029 sheer number of options. Right. Every day there's 00:04:37.029 --> 00:04:39.389 a new app claiming to change everything. Exactly. 00:04:39.600 --> 00:04:42.860 Research from Content .A confirms this widespread 00:04:42.860 --> 00:04:45.899 problem. Using too many tools without a workflow 00:04:45.899 --> 00:04:48.720 causes massive daily stress. It makes content 00:04:48.720 --> 00:04:51.180 creation feel incredibly inefficient. It becomes 00:04:51.180 --> 00:04:53.920 needlessly heavy and complex. Many beginners 00:04:53.920 --> 00:04:56.379 worry about wasting their valuable limited time. 00:04:56.500 --> 00:04:58.639 They fear seeing very little return on their 00:04:58.639 --> 00:05:01.100 early creative efforts. But the data from the 00:05:01.100 --> 00:05:03.339 Net Influencer Report changes that narrative. 00:05:03.939 --> 00:05:06.680 Integrating AI workflows can save you 6 to 12 00:05:06.680 --> 00:05:10.149 hours a week. That is huge. It helps produce 00:05:10.149 --> 00:05:12.189 measurable engagement within just a few short 00:05:12.189 --> 00:05:15.170 weeks. You can test and iterate so much faster 00:05:15.170 --> 00:05:17.769 now. You see what works, and you pivot instantly. 00:05:18.810 --> 00:05:21.290 The source notes a very common mistake new beginners 00:05:21.290 --> 00:05:24.269 make. They try to build a logo, a color palette, 00:05:24.490 --> 00:05:26.810 a website, and a calendar all at once. That's 00:05:26.810 --> 00:05:29.149 a classic track. Wait, isn't personal branding 00:05:29.149 --> 00:05:32.389 literally just having a recognizable logo and 00:05:32.389 --> 00:05:35.100 color scheme? I mean, it's a totally understandable 00:05:35.100 --> 00:05:38.339 assumption, but no. The fundamental rule in the 00:05:38.339 --> 00:05:41.459 source is to start much smaller. You must define 00:05:41.459 --> 00:05:43.779 your specific audience and your core message 00:05:43.779 --> 00:05:47.180 first. Your message is the anchor. Then and only 00:05:47.180 --> 00:05:49.839 then do you build the visuals around that. That 00:05:49.839 --> 00:05:51.680 makes sense. The paint doesn't matter if the 00:05:51.680 --> 00:05:54.079 house is falling down. How do we prevent tool 00:05:54.079 --> 00:05:57.220 fatigue when the tech moves so fast? You aggressively 00:05:57.220 --> 00:06:00.300 limit your stack. Focus solely on Claude for 00:06:00.300 --> 00:06:02.819 generating your text, and Canva for designing 00:06:02.819 --> 00:06:05.139 your visuals. Ignore everything else until you 00:06:05.139 --> 00:06:07.759 master those. Keep it simple. Use one tool for 00:06:07.759 --> 00:06:10.259 words, one for pictures. Yeah, that constraint 00:06:10.259 --> 00:06:12.800 is actually your biggest creative advantage today. 00:06:13.259 --> 00:06:15.220 Speaking of finding an advantage, today's Deep 00:06:15.220 --> 00:06:18.019 Dive is brought to you by Focus Flow. Focusflow 00:06:18.019 --> 00:06:20.680 is a smart audio tool designed for modern creators. 00:06:21.399 --> 00:06:24.079 It plays ambient soundscapes designed to actively 00:06:24.079 --> 00:06:27.319 boost your concentration. You can finally block 00:06:27.319 --> 00:06:29.459 out digital distractions and actually finish 00:06:29.459 --> 00:06:32.160 your deep work. Check the show notes for a special 00:06:32.160 --> 00:06:34.680 listener discount. It's a great tool. It really 00:06:34.680 --> 00:06:37.800 is. So we know what common mistakes to actively 00:06:37.800 --> 00:06:40.639 avoid. We know we shouldn't start with a logo 00:06:40.639 --> 00:06:43.459 before we have a message. But how do we actually 00:06:43.459 --> 00:06:45.720 build this foundational system the right way? 00:06:45.790 --> 00:06:48.850 Well, the roadmap lays this out in a very distinct 00:06:48.850 --> 00:06:52.149 sequence. Each phase carefully builds on the 00:06:52.149 --> 00:06:54.050 previous one. You aren't just learning to use 00:06:54.050 --> 00:06:56.069 random software tools. Right. You are building 00:06:56.069 --> 00:06:59.250 a full AI assisted personal brand system from 00:06:59.250 --> 00:07:02.629 scratch. Module one starts with defining your 00:07:02.629 --> 00:07:04.930 absolute core foundation. You're trying to figure 00:07:04.930 --> 00:07:07.439 out the bedrock. of your digital identity. You 00:07:07.439 --> 00:07:09.160 are essentially building a digital extension 00:07:09.160 --> 00:07:11.660 of your own mind. Exactly. You have to clarify 00:07:11.660 --> 00:07:13.800 exactly who you are to your future audience. 00:07:14.120 --> 00:07:16.519 You define who you actually want to reach online. 00:07:16.920 --> 00:07:19.980 And most importantly, you decide what you truly 00:07:19.980 --> 00:07:23.579 want to be known for. Yeah. You sit down and 00:07:23.579 --> 00:07:26.420 use AI -assisted prompts to define your core 00:07:26.420 --> 00:07:29.660 values. You treat the AI like an objective mirror. 00:07:29.819 --> 00:07:32.480 You outline your target audience and your distinct 00:07:32.480 --> 00:07:35.399 brand promise. You basically build a clear brand 00:07:35.399 --> 00:07:37.819 brief that gives your work direction instead 00:07:37.819 --> 00:07:40.339 of just, you know, guessing your niche. Or worse, 00:07:40.779 --> 00:07:43.240 just copying other successful creators you see 00:07:43.240 --> 00:07:46.120 on your feed. Exactly. Once that brief is locked 00:07:46.120 --> 00:07:48.759 in, you create your first visual identity kit. 00:07:49.160 --> 00:07:51.920 This includes your logo ideas and avatar, colors 00:07:51.920 --> 00:07:55.160 and basic fonts. The goal isn't to become a professional 00:07:55.160 --> 00:07:57.879 graphic designer overnight. The goal is just 00:07:57.879 --> 00:08:00.259 to be highly recognizable to your audience. Right. 00:08:00.480 --> 00:08:02.839 By the end of this foundational phase, you have 00:08:02.839 --> 00:08:04.839 a solid baseline. You have a clear positioning 00:08:04.839 --> 00:08:08.139 line and three core brand traits. You exist digitally. 00:08:08.680 --> 00:08:10.819 That brings us to the next massive challenge. 00:08:11.579 --> 00:08:14.240 Your brand voice. Once your foundation is clear, 00:08:14.600 --> 00:08:16.680 you have to turn that identity into content. 00:08:17.300 --> 00:08:19.779 You need a highly repeatable content system for 00:08:19.779 --> 00:08:22.819 your daily posting. You really do. You need your 00:08:22.819 --> 00:08:26.259 posts, captions, and emails to feel deeply consistent. 00:08:26.839 --> 00:08:29.339 That is where you create what they call a messaging 00:08:29.339 --> 00:08:31.699 matrix. Let me pause you there for just a second. 00:08:32.019 --> 00:08:34.399 Can you define messaging matrix for us? Sure. 00:08:34.480 --> 00:08:37.500 It's a grid matching your audience's exact problems 00:08:37.500 --> 00:08:39.960 to your specific solution. That makes perfect 00:08:39.960 --> 00:08:44.409 sense. Beat. You know, I still wrestle with prompt 00:08:44.409 --> 00:08:47.529 drift myself, where the AI slowly loses my voice 00:08:47.529 --> 00:08:49.649 over time. Oh, total. It just starts sounding 00:08:49.649 --> 00:08:51.929 like a generic corporate brochure. That happens 00:08:51.929 --> 00:08:54.490 to everyone when they just use raw, unstructured 00:08:54.490 --> 00:08:57.549 prompts. The AI naturally regresses to the mean, 00:08:58.049 --> 00:09:00.970 but creating a strict tone guide fixes that problem 00:09:00.970 --> 00:09:02.990 completely. So the tone guide keeps it on track. 00:09:03.049 --> 00:09:05.990 Yeah. You also create reusable content templates 00:09:05.990 --> 00:09:08.110 using Claude as your central brain. You set up 00:09:08.110 --> 00:09:10.129 proven templates for your LinkedIn posts. You 00:09:10.129 --> 00:09:12.309 design structures for your Instagram carousels. 00:09:12.389 --> 00:09:15.169 Right. Then you build a full 30 -day content 00:09:15.169 --> 00:09:17.309 calendar for yourself. It includes all your hooks, 00:09:17.490 --> 00:09:19.610 your captions, and your calls to action. And 00:09:19.610 --> 00:09:21.889 Canva acts as the muscle to support your new 00:09:21.889 --> 00:09:24.509 visual identity. You use it to quickly design 00:09:24.509 --> 00:09:28.370 branded templates. Based entirely on Claude's 00:09:28.370 --> 00:09:32.009 output. How do you stop the AI from eventually 00:09:32.009 --> 00:09:35.169 sounding like a generic robot? By strictly enforcing 00:09:35.169 --> 00:09:38.389 your brand voice system, you feed Claude your 00:09:38.389 --> 00:09:41.350 precise tone guides and reusable templates so 00:09:41.350 --> 00:09:43.909 it operates within strict creative boundaries. 00:09:44.190 --> 00:09:47.190 Right. Strict boundaries force the AI to adopt 00:09:47.190 --> 00:09:50.049 your specific personality. Exactly. It removes 00:09:50.049 --> 00:09:52.710 the creative guesswork. It completely prevents 00:09:52.710 --> 00:09:55.669 that drift and keeps your digital voice authentic. 00:09:55.889 --> 00:09:58.350 So you've locked in your specific voice and your 00:09:58.350 --> 00:10:01.370 visual style. The content is flowing. The final 00:10:01.370 --> 00:10:03.690 hurdle is scaling this system so you don't burn 00:10:03.690 --> 00:10:05.950 out. Yeah, that's the dream. And obviously actually 00:10:05.950 --> 00:10:07.860 turning all this attention into revenue. That 00:10:07.860 --> 00:10:10.639 brings us to Module 3, which is automation. This 00:10:10.639 --> 00:10:13.320 is where you reduce the manual, repetitive work 00:10:13.320 --> 00:10:15.200 in your process. You want the machines doing 00:10:15.200 --> 00:10:17.899 the mundane routing tasks. Right. You use tools 00:10:17.899 --> 00:10:20.039 like Make and Buffer for simple post scheduling, 00:10:20.539 --> 00:10:22.759 maybe connects your apps, and Buffer pushes the 00:10:22.759 --> 00:10:25.240 posts live. You build a reusable workflow for 00:10:25.240 --> 00:10:27.759 your creative projects. This is highly useful 00:10:27.759 --> 00:10:30.100 if you manage multiple brand projects or clients. 00:10:30.350 --> 00:10:32.970 It keeps everything meticulously organized in 00:10:32.970 --> 00:10:36.169 one place. On top of that, you create a brand 00:10:36.169 --> 00:10:38.860 governance checklist. This sounds crucial. It 00:10:38.860 --> 00:10:42.000 is. It helps prevent off -brand visuals or inconsistent 00:10:42.000 --> 00:10:44.360 messaging from accidentally publishing. Then 00:10:44.360 --> 00:10:46.879 we look at your portfolio and monetization strategy 00:10:46.879 --> 00:10:49.460 in Module 4. This is where you turn your digital 00:10:49.460 --> 00:10:52.000 assets into something useful in the real world. 00:10:52.159 --> 00:10:54.460 Yeah, you collect your logos, templates, and 00:10:54.460 --> 00:10:56.700 content calendar neatly together. You package 00:10:56.700 --> 00:10:59.340 your visual identity and sample posts into a 00:10:59.340 --> 00:11:01.639 professional portfolio. You share this impressive 00:11:01.639 --> 00:11:04.470 package with potential clients or partners. Exactly. 00:11:04.929 --> 00:11:07.710 And you create a detailed monetization plan. 00:11:08.129 --> 00:11:10.889 You aren't just posting for likes. This can include 00:11:10.889 --> 00:11:14.250 paid consulting, brand sponsorships, or selling 00:11:14.250 --> 00:11:16.970 digital products. The case studies in this section 00:11:16.970 --> 00:11:19.950 are deeply fascinating to review. We see the 00:11:19.950 --> 00:11:22.830 real operational ceiling of founder led personal 00:11:22.830 --> 00:11:25.769 branding. Lever Brands reported over five million 00:11:25.769 --> 00:11:28.409 pounds in total generated revenue. It's massive. 00:11:28.529 --> 00:11:30.769 They achieved over 500 million impressions through 00:11:30.769 --> 00:11:35.059 AI enhanced content. Beat. Imagine scaling to 00:11:35.059 --> 00:11:38.139 a billion queries. It is an almost incomprehensible 00:11:38.139 --> 00:11:41.480 scale for a single personal brand. It fundamentally 00:11:41.480 --> 00:11:43.919 changes what one person can achieve alone today. 00:11:44.360 --> 00:11:47.519 You become a one -person media empire. And look 00:11:47.519 --> 00:11:49.539 at the corporate example of Chris Donnelly from 00:11:49.539 --> 00:11:52.240 The Roadmap. Yeah, he grew to over 1 million 00:11:52.240 --> 00:11:55.299 loyal followers on LinkedIn. He built a newsletter 00:11:55.299 --> 00:11:58.700 with 200 ,000 active subscribers. He generated 00:11:58.700 --> 00:12:02.279 more than $10 million in total revenue. He did 00:12:02.279 --> 00:12:05.940 this through highly strategic AI workflows. But 00:12:05.940 --> 00:12:08.559 where is the line between smart automation and 00:12:08.559 --> 00:12:11.419 just spamming your audience? The line is your 00:12:11.419 --> 00:12:14.139 brand governance checklist. It acts as a safety 00:12:14.139 --> 00:12:16.620 net to ensure every automated post is manually 00:12:16.620 --> 00:12:18.899 verified for quality and safety before it goes 00:12:18.899 --> 00:12:21.639 live. Use a strict checklist so automation never 00:12:21.639 --> 00:12:24.679 sacrifices your brand's safety. Exactly. Automation 00:12:24.679 --> 00:12:26.820 should amplify your core quality and never degrade 00:12:26.820 --> 00:12:28.960 your trust. If it feels like spam, you've automated 00:12:28.960 --> 00:12:31.450 too much. As we finally wrap up, let's look at 00:12:31.450 --> 00:12:34.090 the big picture. How do we synthesize this entire 00:12:34.090 --> 00:12:36.649 journey for the listener today? Well, personal 00:12:36.649 --> 00:12:39.009 branding is no longer about guessing what to 00:12:39.009 --> 00:12:42.549 post. It is a structured, highly measurable operating 00:12:42.549 --> 00:12:45.450 system now. By combining Claude for messaging 00:12:45.450 --> 00:12:48.529 and Canva for visuals, you can cut your creation 00:12:48.529 --> 00:12:52.389 time by 80 % while multiplying your reach, turning 00:12:52.389 --> 00:12:55.269 a chaotic chore into a predictable growth engine. 00:12:55.500 --> 00:12:58.019 It fundamentally transforms the way you interact 00:12:58.019 --> 00:13:00.440 with the digital world. The mechanics are handled. 00:13:00.500 --> 00:13:03.000 The distribution is solved. Exactly. Which leaves 00:13:03.000 --> 00:13:06.320 us with a really interesting thought. If AI can 00:13:06.320 --> 00:13:09.059 perfectly mimic your professional voice, maintain 00:13:09.059 --> 00:13:12.039 your visual style, and scale your presence infinitely, 00:13:12.740 --> 00:13:15.799 what is the core fundamentally human element 00:13:15.799 --> 00:13:18.159 that your clients are actually paying you for? 00:13:18.759 --> 00:13:20.919 That is the ultimate philosophical question you 00:13:20.919 --> 00:13:23.639 have to answer now. The AI is just a mirror reflecting 00:13:23.639 --> 00:13:26.259 your distinct humanity. Before you even open 00:13:26.259 --> 00:13:29.460 an app today, take one simple step. Step away 00:13:29.460 --> 00:13:32.220 from the screen, write down just three core traits 00:13:32.220 --> 00:13:34.240 of your distinct brand identity on a piece of 00:13:34.240 --> 00:13:36.399 paper. That's a great place to start. Start with 00:13:36.399 --> 00:13:38.320 who you are before you try to scale it up to 00:13:38.320 --> 00:13:40.320 a million people. Thank you for joining us on 00:13:40.320 --> 00:13:43.100 this deep dive today. Stay curious, keep building, 00:13:43.299 --> 00:13:44.399 and we will talk to you soon.