WEBVTT 00:00:00.000 --> 00:00:02.060 Learn the best product distribution strategy 00:00:02.060 --> 00:00:05.519 for 2026. Get practical tips, exact prompts, 00:00:05.839 --> 00:00:07.960 and real examples to find your first customers 00:00:07.960 --> 00:00:12.539 easily. Welcome to another deep dive. Today, 00:00:12.599 --> 00:00:14.519 we are going to talk about something really important 00:00:14.519 --> 00:00:17.199 for anyone building a business right now. Imagine 00:00:17.199 --> 00:00:20.239 spending three months writing code. You are up 00:00:20.239 --> 00:00:22.260 late, drinking way too much coffee, and just 00:00:22.260 --> 00:00:25.199 working on every single feature of your new app. 00:00:25.320 --> 00:00:27.329 Oh, yeah. We see that all the time. Right. And 00:00:27.329 --> 00:00:29.969 then launch day finally arrives. You hit publish, 00:00:30.010 --> 00:00:33.570 you sit back, and you hear absolute silence. 00:00:33.869 --> 00:00:36.250 Not a single download. Just crickets. Exactly. 00:00:36.689 --> 00:00:38.590 Just a few years ago, having the technical skill 00:00:38.590 --> 00:00:40.770 to build custom software was like a superpower. 00:00:41.250 --> 00:00:43.090 People would look at your working prototype and 00:00:43.090 --> 00:00:45.549 think you were a wizard. But looking around in 00:00:45.549 --> 00:00:48.750 2026, building the product is now the easy part. 00:00:49.109 --> 00:00:51.429 The actual superpower you need today is getting 00:00:51.429 --> 00:00:53.750 people to bear. Yeah. That is the hard truth. 00:00:54.030 --> 00:00:56.810 So. In the first hundred words of this depth 00:00:56.810 --> 00:00:59.829 dive, let me just say, we're going to show you 00:00:59.829 --> 00:01:02.689 exactly how to master product distribution. We 00:01:02.689 --> 00:01:05.129 have a great guide today called Seven Rules for 00:01:05.129 --> 00:01:07.950 Product Distribution to Get Customers in 2026. 00:01:08.590 --> 00:01:10.969 Our mission is to pull out the exact methods 00:01:10.969 --> 00:01:13.189 that separate the winners from the people who 00:01:13.189 --> 00:01:15.510 launch to empty rooms. I am really excited about 00:01:15.510 --> 00:01:18.109 this one. Hashtag tag I and I. Why is product 00:01:18.109 --> 00:01:20.569 distribution so hard today? Well, it comes down 00:01:20.569 --> 00:01:23.299 to supply and demand. Right now, anyone can use 00:01:23.299 --> 00:01:26.239 AI platforms to literally vibe code a working 00:01:26.239 --> 00:01:29.319 app in seconds. Wait, vibe code? Can you explain 00:01:29.319 --> 00:01:32.099 that for a newbie? Sure, vibe coding just means 00:01:32.099 --> 00:01:35.459 you talk to an AI like Claude, https .claude 00:01:35.459 --> 00:01:37.959 .ai, in plain English. You describe what you 00:01:37.959 --> 00:01:39.900 want and the machine writes the complex software 00:01:39.900 --> 00:01:41.950 for you in the background. Tools like lovable, 00:01:42.250 --> 00:01:45.030 https .lovable .dev, make this incredibly easy. 00:01:45.269 --> 00:01:47.510 Ah, I see. So the coding part is basically solved. 00:01:47.689 --> 00:01:50.150 Right. If anyone can describe a tool to an AI 00:01:50.150 --> 00:01:52.030 and have a functional version by the end of the 00:01:52.030 --> 00:01:54.290 afternoon, then building it does not give you 00:01:54.290 --> 00:01:56.590 a special advantage anymore. The supply of software 00:01:56.590 --> 00:01:58.469 is practically infinite now. That makes sense. 00:01:58.530 --> 00:02:01.870 But human attention is still finite. So attention, 00:02:02.150 --> 00:02:04.790 and the ability to capture it, is the new gold. 00:02:05.109 --> 00:02:07.549 Hashtag tag chag one. The problem with building 00:02:07.549 --> 00:02:10.729 first. And that leads to a huge trap. The world's 00:02:10.729 --> 00:02:13.650 first trap. It happens because building feels 00:02:13.650 --> 00:02:16.969 incredibly safe. Code is predictable. If you 00:02:16.969 --> 00:02:20.030 write a function correctly, it just works. Exactly. 00:02:20.430 --> 00:02:23.550 People, on the other hand, are messy. They are 00:02:23.550 --> 00:02:25.729 unpredictable. So you get an idea, you hide in 00:02:25.729 --> 00:02:28.509 your room for months coding every feature, and 00:02:28.509 --> 00:02:30.569 then you launch. And when you get zero sales, 00:02:30.729 --> 00:02:32.960 you think... Ah, maybe just one more feature 00:02:32.960 --> 00:02:35.520 will fix it. Yes. You go back into the cave and 00:02:35.520 --> 00:02:38.319 build more. It is a terrible cycle. It is like 00:02:38.319 --> 00:02:40.960 building a massive multi -million dollar suspension 00:02:40.960 --> 00:02:42.979 bridge in the middle of a dense forest where 00:02:42.979 --> 00:02:45.360 there are absolutely no roads. I mean, you can 00:02:45.360 --> 00:02:47.180 look at the engineering and say, it is beautiful, 00:02:47.240 --> 00:02:48.860 but no one is ever going to drive across it. 00:02:49.219 --> 00:02:51.620 Have you ever fallen into this trap of overbuilding 00:02:51.620 --> 00:02:53.800 before testing the waters? I definitely have. 00:02:53.939 --> 00:02:56.240 And a lot of founders do. So how do we fix this? 00:02:56.560 --> 00:02:59.530 The fix is to flip the order of things. You want 00:02:59.530 --> 00:03:01.870 to find your first 1 ,000 potential customers 00:03:01.870 --> 00:03:04.669 before you write a single line of code. You build 00:03:04.669 --> 00:03:06.710 the audience first. Like Peter Levels, right? 00:03:07.030 --> 00:03:09.949 Exactly. He runs big platforms like Nomad List. 00:03:10.469 --> 00:03:12.949 He is a good developer, but his real advantage 00:03:12.949 --> 00:03:15.629 is that he owns his audience. He spent years 00:03:15.629 --> 00:03:17.990 talking to people on social media. So when he 00:03:17.990 --> 00:03:20.310 has an idea, he does not just disappear for three 00:03:20.310 --> 00:03:22.810 months. No. He asks his audience what problems 00:03:22.810 --> 00:03:25.810 they have. Then he builds a very simple solution 00:03:25.810 --> 00:03:30.110 over a single weekend. like maybe 24 to 72 hours 00:03:30.110 --> 00:03:33.150 of work. And because he built it in public, thousands 00:03:33.150 --> 00:03:34.990 of people are waiting to pay for it the moment 00:03:34.990 --> 00:03:37.310 it goes live. Okay, so building in a vacuum is 00:03:37.310 --> 00:03:40.610 a bad idea. We get that. Hashtag tag two. How 00:03:40.610 --> 00:03:43.449 can AI help your product distribution? Yeah, 00:03:43.490 --> 00:03:45.770 let's look at this. How do we actually get our 00:03:45.770 --> 00:03:49.389 product in front of people in 2026? Because people 00:03:49.389 --> 00:03:51.409 are not just using normal search engines anymore, 00:03:51.610 --> 00:03:53.590 right? Right. They're asking questions inside 00:03:53.590 --> 00:03:56.550 AI chat windows. So how do we get inside those 00:03:56.550 --> 00:03:59.490 AI answers? Hashtag, tag, tag, tag, one. Using 00:03:59.490 --> 00:04:02.289 MCP servers for product distribution. This needs 00:04:02.289 --> 00:04:06.050 a new technical setup called MCP servers. MCP 00:04:06.050 --> 00:04:08.370 stands for Model Context Protocol. Think of it 00:04:08.370 --> 00:04:10.330 as a translator that lets your database talk 00:04:10.330 --> 00:04:14.340 directly to AI assistants, like chat GPT. https 00:04:14.340 --> 00:04:17.259 .chat .opini .com. Oh, wow. How does that work 00:04:17.259 --> 00:04:19.500 in real life? Let's say someone's using an AI 00:04:19.500 --> 00:04:21.980 to plan a vacation. They ask for the cheapest 00:04:21.980 --> 00:04:25.000 flights to Tokyo. If you run a travel startup 00:04:25.000 --> 00:04:27.879 and you have an MCP server set up, the AI can 00:04:27.879 --> 00:04:30.079 reach out securely, pull your live data, and 00:04:30.079 --> 00:04:31.620 show it to the user right there in the chat. 00:04:31.819 --> 00:04:33.720 OK, wait. I have to stop you here. If the AI 00:04:33.720 --> 00:04:36.079 is just taking my data and handing the user the 00:04:36.079 --> 00:04:38.399 answer. Are they not just skipping my website 00:04:38.399 --> 00:04:40.439 entirely? How do I actually get paying customers 00:04:40.439 --> 00:04:42.459 from that? That is a very calming question. Yeah. 00:04:42.579 --> 00:04:44.540 But you have to remember how these new AI models 00:04:44.540 --> 00:04:47.319 work. They don't just steal the data. They explicitly 00:04:47.319 --> 00:04:49.459 tell the user where the information came from. 00:04:49.560 --> 00:04:51.980 Oh, they cite your tool. Yes. To cite you as 00:04:51.980 --> 00:04:54.540 the trusted source. If the AI solves a complex 00:04:54.540 --> 00:04:57.079 problem for them using your database, it builds 00:04:57.079 --> 00:04:59.800 instant trust. And you can list these MCP servers 00:04:59.800 --> 00:05:03.600 on public directories like smithery -https .smithery 00:05:03.600 --> 00:05:07.540 .ai. So it is basically like having a 247 sales 00:05:07.540 --> 00:05:10.220 team that works for free. Exactly. It is like 00:05:10.220 --> 00:05:12.639 traditional SEO was putting up a billboard on 00:05:12.639 --> 00:05:14.360 a highway and hoping the right person drives 00:05:14.360 --> 00:05:17.819 by. Setting up an MCP server is like giving the 00:05:17.819 --> 00:05:20.959 AI an earpiece connected to your database. You 00:05:20.959 --> 00:05:22.879 whisper the right answer exactly when the user 00:05:22.879 --> 00:05:25.339 asks. That is a great way to put it. And you 00:05:25.339 --> 00:05:27.279 do not need to be an expert coder to do this. 00:05:27.360 --> 00:05:30.160 You can literally just open an AI and ask it 00:05:30.160 --> 00:05:32.649 to help you. Can you give us an exact prompt 00:05:32.649 --> 00:05:35.129 example for that? Like, what do I actually type? 00:05:35.230 --> 00:05:37.790 Sure. You can type something like, I have a database 00:05:37.790 --> 00:05:40.069 of cheat flights. I want to connect this to an 00:05:40.069 --> 00:05:42.930 MCT server so AI assistants can read it. Please 00:05:42.930 --> 00:05:45.089 write the step -by -step code to map my data 00:05:45.089 --> 00:05:47.930 to the model context protocol and give me instructions 00:05:47.930 --> 00:05:49.850 on how to list it on a public registry. That 00:05:49.850 --> 00:05:52.610 is so simple. Hashtag, hashtag, two. Answer engine 00:05:52.610 --> 00:05:54.750 optimization for product distribution. And making 00:05:54.750 --> 00:05:57.230 your data easy for machines to read is the core 00:05:57.230 --> 00:06:00.670 of AEO or answer engine optimization. AEO. Got 00:06:00.670 --> 00:06:02.470 it. Because people are using AI search engines 00:06:02.470 --> 00:06:06.850 like Perplexity, https .www .perplexity .ai now. 00:06:06.910 --> 00:06:09.290 Right. They want synthesized answers, not just 00:06:09.290 --> 00:06:11.550 a list of blue links. So you want the AI to cite 00:06:11.550 --> 00:06:14.230 you. So I can't just write long, rambling blog 00:06:14.230 --> 00:06:17.370 posts anymore. No, you really can. The AI wants 00:06:17.370 --> 00:06:20.350 clear, direct answers. You have to write in simple 00:06:20.350 --> 00:06:23.170 sentences. Use direct headings that match the 00:06:23.170 --> 00:06:26.310 exact questions people ask. Like having a clear 00:06:26.310 --> 00:06:29.329 FAQ section. Exactly. And you need to use schema 00:06:29.329 --> 00:06:31.959 markup. on your website Schema markup sounds 00:06:31.959 --> 00:06:33.980 really technical. Let's explain that simply. 00:06:34.279 --> 00:06:36.339 It is basically a hidden layer of translation, 00:06:36.379 --> 00:06:39.160 right? Yes. It turns your normal website into 00:06:39.160 --> 00:06:41.560 a highly structured spreadsheet behind the scenes, 00:06:41.939 --> 00:06:44.720 so an AI can instantly read your pricing, your 00:06:44.720 --> 00:06:47.240 features, and your reviews without getting confused 00:06:47.240 --> 00:06:49.259 by the colors and pictures on your site. That 00:06:49.259 --> 00:06:51.860 is spot on. And you can use tools like Otterly, 00:06:51.879 --> 00:06:56.459 HTTPS .otterly .ai, to track when an AI mentions 00:06:56.459 --> 00:06:58.480 your brand. It helps you see if your setup is 00:06:58.480 --> 00:07:01.649 working. OK, so MCP servers and AEO, help us 00:07:01.649 --> 00:07:07.610 get the people who use AI a lot. Yes. Let's talk 00:07:07.610 --> 00:07:09.350 about casting a wider net. How do we reach the 00:07:09.350 --> 00:07:27.269 rest of the internet? You generate thousands 00:07:27.269 --> 00:07:29.629 of highly specific pages all at once. Right. 00:07:29.689 --> 00:07:32.069 The math is amazing. If you write 10 blog posts, 00:07:32.189 --> 00:07:34.350 you might get a few hundred visitors. But if 00:07:34.350 --> 00:07:37.230 you make 10 ,000 pages using data templates... 00:07:36.920 --> 00:07:40.040 And each page gets just 30 visits a month. That 00:07:40.040 --> 00:07:43.639 is 300 ,000 visitors. Exactly. You target highly 00:07:43.639 --> 00:07:46.300 specific keyword patterns, like best product 00:07:46.300 --> 00:07:48.600 for niche. So instead of trying to rank for best 00:07:48.600 --> 00:07:50.779 scheduling software, which is super competitive, 00:07:51.139 --> 00:07:54.019 you make pages for best scheduler for freelance 00:07:54.019 --> 00:07:57.139 graphic designers or best scheduler for mobile 00:07:57.139 --> 00:07:59.800 dog groomers. Yes. And you can use data tools 00:07:59.800 --> 00:08:04.279 like Firecrawl, https .www .firecrawl .dev, to 00:08:04.279 --> 00:08:05.980 gather information for the web automatically. 00:08:06.220 --> 00:08:08.199 of those pages. But wait, Google is pretty smart 00:08:08.199 --> 00:08:10.339 now. If you just publish 10 ,000 pages of junk, 00:08:10.540 --> 00:08:12.079 your site will get penalized. Oh, absolutely. 00:08:12.220 --> 00:08:14.160 Every page has to actually help the user. I need 00:08:14.160 --> 00:08:16.579 to issue a warning here about AI slop. I'm sure 00:08:16.579 --> 00:08:18.899 you have seen this. You click a link, and the 00:08:18.899 --> 00:08:22.459 page is clearly just a copied AI prompt. It sounds 00:08:22.459 --> 00:08:25.000 robotic, and it is totally useless. It is the 00:08:25.000 --> 00:08:27.740 worst. If you just ask an AI to write 10 ,000 00:08:27.740 --> 00:08:30.279 pages and hit Publish, you are going to fail. 00:08:30.899 --> 00:08:34.090 Think of AI like using a microwave. It can prep 00:08:34.090 --> 00:08:36.169 the basic ingredients fast, but if you do not 00:08:36.169 --> 00:08:38.529 add the soul, the real facts, and your unique 00:08:38.529 --> 00:08:41.450 style, it just tastes like hot mush. I love that 00:08:41.450 --> 00:08:43.149 comparison. You have to be the editor in chief. 00:08:43.230 --> 00:08:46.090 You make one master template. You tell the AI 00:08:46.090 --> 00:08:49.049 to use a friendly tone, include real data, and 00:08:49.049 --> 00:08:51.450 list specific pros and cons. What is a good prompt 00:08:51.450 --> 00:08:53.570 for setting up that master template? You can 00:08:53.570 --> 00:08:56.830 say, I am creating a programmatic SEO template 00:08:56.830 --> 00:08:59.629 for scheduling software. Write a highly engaging 00:08:59.629 --> 00:09:02.090 human sounding review template tailored for insert 00:09:02.090 --> 00:09:04.450 specific niche, include a table of features, 00:09:04.750 --> 00:09:07.250 three specific pros and cons for the Zap profession, 00:09:07.769 --> 00:09:11.389 and avoid robotic words like moreover or in conclusion. 00:09:12.289 --> 00:09:14.970 Base all claims on this raw data I am pasting 00:09:14.970 --> 00:09:17.269 below. That is a great specific prompt. It forces 00:09:17.269 --> 00:09:19.850 the AI to use real data instead of making things 00:09:19.850 --> 00:09:22.750 up. Right. And this idea of doing more with less 00:09:22.750 --> 00:09:25.750 work also applies to your main content. Oh, you 00:09:25.750 --> 00:09:28.840 mean the pillar strategy. Yes. Instead of making 00:09:28.840 --> 00:09:31.779 20 different videos from scratch, you record 00:09:31.779 --> 00:09:35.500 one really good 20 minute video or audio recording. 00:09:36.299 --> 00:09:39.740 Then you use AI to cut that one pillar into 30 00:09:39.740 --> 00:09:42.059 smaller pieces. Like turning the transcript into 00:09:42.059 --> 00:09:44.460 a social media thread or taking a quote and making 00:09:44.460 --> 00:09:46.879 a graphic? Exactly. You want to get as many shots 00:09:46.879 --> 00:09:49.259 on net as possible. You never know which post 00:09:49.259 --> 00:09:51.539 will go viral, so you just put out a lot of quality 00:09:51.539 --> 00:09:53.860 variations. Okay, so now we have traffic coming 00:09:53.860 --> 00:09:57.679 in from AI and SEO. Hashtag check a V. What free 00:09:57.679 --> 00:10:00.100 tools improve product distribution? Yeah, when 00:10:00.100 --> 00:10:02.159 people finally get to our site, how do we get 00:10:02.159 --> 00:10:04.519 them to stick around? Or even better, how do 00:10:04.519 --> 00:10:06.379 we get them to do our marketing for us? That 00:10:06.379 --> 00:10:08.820 is all about giving things away. Specifically, 00:10:09.159 --> 00:10:12.059 building free tools. Free tools? Yes. People 00:10:12.059 --> 00:10:14.679 are skeptical online. You have to prove you can 00:10:14.679 --> 00:10:17.679 help them before you ask for money. Look at Arefs, 00:10:17.980 --> 00:10:21.419 https .ahrefs .com. They sell expensive software 00:10:21.419 --> 00:10:24.019 to professionals. But they have a free backlink 00:10:24.019 --> 00:10:26.330 checker on their site. Right, you type in your 00:10:26.330 --> 00:10:28.230 website, it gives you awesome data for free, 00:10:28.370 --> 00:10:30.669 and then you realize how good their paid stuff 00:10:30.669 --> 00:10:33.470 must be. Exactly. And today, you can build these 00:10:33.470 --> 00:10:36.549 free tools so fast, you don't need a team of 00:10:36.549 --> 00:10:39.009 engineers. You can just use a tool like Replet, 00:10:39.429 --> 00:10:42.710 https .replet .com. Yes, you log into Replet 00:10:42.710 --> 00:10:45.549 and you just use plain English to build a simple 00:10:45.549 --> 00:10:47.669 calculator or an analyzer for your niche. You 00:10:47.669 --> 00:10:49.750 can do it in one morning. Let's give them a prompt 00:10:49.750 --> 00:10:52.210 for Replet. You could say... I want to build 00:10:52.210 --> 00:10:55.149 a simple web -based ROI calculator for freelance 00:10:55.149 --> 00:10:57.870 designers. Users will input their hourly rate 00:10:57.870 --> 00:11:00.710 and hours worked. The app should calculate their 00:11:00.710 --> 00:11:03.190 weekly revenue and show a nice colorful chart. 00:11:03.690 --> 00:11:05.830 Write the complete code for this simple web app. 00:11:06.230 --> 00:11:07.929 That is brilliant. You get a custom marketing 00:11:07.929 --> 00:11:10.190 asset before lunch. Yeah, hashtag, tag, tag one. 00:11:10.350 --> 00:11:12.789 Creating viral artifacts, and this leads right 00:11:12.789 --> 00:11:14.889 into making viral artifacts. This means creating 00:11:14.889 --> 00:11:17.029 data that your users want to share with their 00:11:17.029 --> 00:11:19.590 friends. Like the Spotify wrapped campaign in 00:11:19.590 --> 00:11:22.049 December. Exactly. People do not share those 00:11:22.049 --> 00:11:24.110 graphics because they love the Spotify company. 00:11:24.450 --> 00:11:26.009 They share them because it makes them look cool. 00:11:26.309 --> 00:11:28.509 It tells a story about who they are. You are 00:11:28.509 --> 00:11:31.269 basically turning your user's ego into your marketing 00:11:31.269 --> 00:11:34.370 department. That is so smart. It uses social 00:11:34.370 --> 00:11:37.210 proof. If you have a fitness app, you don't ask 00:11:37.210 --> 00:11:39.830 users to just share a boring link. You give them 00:11:39.830 --> 00:11:42.090 a beautiful graphic showing they worked out for 00:11:42.090 --> 00:11:44.009 30 days straight. They will definitely post that 00:11:44.009 --> 00:11:46.029 on Instagram. And this works for serious business 00:11:46.029 --> 00:11:49.110 tools too, right? Oh, definitely. If your software 00:11:49.110 --> 00:11:52.490 saves someone 10 hours a week, make a sleek dashboard 00:11:52.490 --> 00:11:54.710 that shows that. They will put a screenshot of 00:11:54.710 --> 00:11:57.090 it in their company chat to show their boss how 00:11:57.090 --> 00:11:59.629 productive they are. Human nature does the marketing 00:11:59.629 --> 00:12:02.179 for you. If you want to build this, you can just 00:12:02.179 --> 00:12:05.860 ask an AI to brainstorm. Like, my app helps people 00:12:05.860 --> 00:12:09.159 save money on groceries. Generate five ideas 00:12:09.159 --> 00:12:11.360 for visual data points that would make my users 00:12:11.360 --> 00:12:13.539 feel proud and want to share their results on 00:12:13.539 --> 00:12:15.480 social media. That is a perfect way to do it. 00:12:15.720 --> 00:12:17.899 You make the user the hero. Okay, so we have 00:12:17.899 --> 00:12:21.399 covered MCP servers, SEO, and free tools. But 00:12:21.399 --> 00:12:23.279 all of that takes a little bit of time to start 00:12:23.279 --> 00:12:29.259 working. Yeah, what if someone is impatient? 00:12:29.480 --> 00:12:31.559 What if I want an audience by tomorrow morning? 00:12:39.570 --> 00:12:42.529 Buying an existing newsletter is incredibly underrated 00:12:42.529 --> 00:12:44.549 right now. I have tried this actually. It is 00:12:44.549 --> 00:12:47.090 amazing. You are basically finding someone who 00:12:47.090 --> 00:12:50.210 spent years building an audience, but now they 00:12:50.210 --> 00:12:52.230 are tired or they don't know how to make money 00:12:52.230 --> 00:12:54.730 from it. You are buying their established trust. 00:12:55.190 --> 00:12:59.389 You can use a marketplace like Deuce, https .deuce 00:12:59.389 --> 00:13:02.090 .com, to find these newsletters. Right. And the 00:13:02.090 --> 00:13:04.169 economics makes so much sense. Let's say you 00:13:04.169 --> 00:13:06.350 find a niche newsletter with 10 ,000 readers. 00:13:06.700 --> 00:13:09.440 The owner might sell it for $10 ,000. That sounds 00:13:09.440 --> 00:13:11.919 like a lot of money to drop all at once. It does. 00:13:12.399 --> 00:13:14.539 But compare it to running ads on social media. 00:13:14.980 --> 00:13:17.139 $10 ,000 in ads might get you a few weeks of 00:13:17.139 --> 00:13:19.779 traffic. But as soon as you stop paying, the 00:13:19.779 --> 00:13:22.139 traffic stops completely. And you are just renting 00:13:22.139 --> 00:13:24.159 space from an algorithm. The rules could change 00:13:24.159 --> 00:13:26.820 tomorrow. Exactly. But when you buy a newsletter, 00:13:27.019 --> 00:13:29.419 you own the channel. You have a direct line into 00:13:29.419 --> 00:13:32.620 10 ,000 email inboxes. You can talk about your 00:13:32.620 --> 00:13:35.320 product naturally in every single email for years. 00:13:35.549 --> 00:13:38.509 It is such a good strategy, and you don't even 00:13:38.509 --> 00:13:40.330 need a marketplace. If you read a small newsletter 00:13:40.330 --> 00:13:42.509 you like, you can just send an email. What would 00:13:42.509 --> 00:13:44.970 you say in that email? I usually write something 00:13:44.970 --> 00:13:47.669 simple, like, hi, I really love your content 00:13:47.669 --> 00:13:50.149 on freelance design. I am working on a new tool 00:13:50.149 --> 00:13:53.149 for this space. If you are ever feeling burnt 00:13:53.149 --> 00:13:55.289 out or considering passing the torch to someone 00:13:55.289 --> 00:13:57.429 who will take great care of your readers, I would 00:13:57.429 --> 00:14:00.549 love to chat. It is friendly and professional. 00:14:00.759 --> 00:14:03.120 That is a great template. It skips the hardest 00:14:03.120 --> 00:14:05.500 part of building an audience from scratch. So 00:14:05.500 --> 00:14:08.039 we have covered a massive amount of ground today. 00:14:08.399 --> 00:14:11.340 We looked at MCP servers, answer engine optimization, 00:14:11.940 --> 00:14:15.220 programmatic SEO, free tools, viral graphics, 00:14:15.519 --> 00:14:18.000 and buying newsletters. It is a lot to take in. 00:14:18.100 --> 00:14:20.200 Yeah. So what does this mean for you right now? 00:14:20.899 --> 00:14:22.940 The biggest mistake you can make is trying to 00:14:22.940 --> 00:14:25.409 do all of these at the same time. If you do that, 00:14:25.529 --> 00:14:27.649 you will just do a bad job at all of them. The 00:14:27.649 --> 00:14:30.129 best move is to pick just two of these rules. 00:14:30.169 --> 00:14:34.009 Like maybe you build one free tool and use programmatic 00:14:34.009 --> 00:14:37.070 SEO to drive traffic to it. Or you set up an 00:14:37.070 --> 00:14:39.850 MCP server and buy a small newsletter to get 00:14:39.850 --> 00:14:42.289 started. Just pick two and stick with them for 00:14:42.289 --> 00:14:44.230 three months. You have to give it time to work. 00:14:44.350 --> 00:14:46.750 Product distribution is not a magic trick you 00:14:46.750 --> 00:14:50.090 do once. It is a daily habit. In a world where 00:14:50.090 --> 00:14:52.870 AI can build anything, your distribution is your 00:14:52.870 --> 00:14:55.590 only real defense. It protects your business 00:14:55.590 --> 00:14:58.289 from the millions of other apps out there. The 00:14:58.289 --> 00:15:00.830 code will not build a community for you. You 00:15:00.830 --> 00:15:02.830 have to do that yourself. That is the most important 00:15:02.830 --> 00:15:05.110 lesson. I want to leave you with one final thought 00:15:05.110 --> 00:15:08.149 to mull over. If AI can automate writing code, 00:15:08.549 --> 00:15:10.830 and we see that it can automate making content 00:15:10.830 --> 00:15:14.080 and doing SEO, What happens when every single 00:15:14.080 --> 00:15:17.100 company has perfect automated distribution? Will 00:15:17.100 --> 00:15:19.799 the final unhackable advantage just be genuine 00:15:19.799 --> 00:15:22.200 human -to -human connection? Something to think 00:15:22.200 --> 00:15:24.059 about the next time you are vibe coding late 00:15:24.059 --> 00:15:26.440 into the night. Thanks for joining us on this 00:15:26.440 --> 00:15:28.460 deep dive. We will keep looking at the ideas 00:15:28.460 --> 00:15:29.419 that shape our future.