WEBVTT 00:00:00.000 --> 00:00:03.040 Imagine looking at a blurry 10 -year -old photo 00:00:03.040 --> 00:00:05.980 of your childhood dog. Yeah, a really old grainy 00:00:05.980 --> 00:00:09.160 one. Right. Now imagine turning that photo into 00:00:09.160 --> 00:00:13.099 a pristine silver engraved necklace. In about 00:00:13.099 --> 00:00:16.519 30 seconds, you do not own a laser cutter. You 00:00:16.519 --> 00:00:19.940 hold absolutely no inventory. None at all. You 00:00:19.940 --> 00:00:23.000 are doing it all with a very specific AI stack. 00:00:23.079 --> 00:00:26.460 It is wild. Welcome to the deep dive. Today, 00:00:26.699 --> 00:00:28.960 we are exploring something truly fascinating. 00:00:29.120 --> 00:00:31.719 We are unpacking a complete step -by -step guide. 00:00:32.000 --> 00:00:35.619 It is about building a highly profitable AI jewelry 00:00:35.619 --> 00:00:38.320 business right now in 2026. OK, let's unpack 00:00:38.320 --> 00:00:40.979 this. Our mission today is to show you exactly 00:00:40.979 --> 00:00:43.200 how this works. We want to break down the mechanics 00:00:43.200 --> 00:00:45.119 behind the magic. We are going to take you on 00:00:45.119 --> 00:00:47.740 a really cool journey today. We start with the 00:00:47.740 --> 00:00:50.460 emotional psychology of custom jewelry. Right. 00:00:50.600 --> 00:00:53.659 Then we dive into the exact Google AI stack used 00:00:53.659 --> 00:00:56.500 to build it. Specifically, we're looking at Gemini 00:00:56.500 --> 00:00:59.759 3 .1 Pro. This is how you build a zero inventory 00:00:59.759 --> 00:01:01.920 business straight from your laptop. Exactly. 00:01:02.140 --> 00:01:04.719 Let's start with the core concept of AI jewelry. 00:01:04.959 --> 00:01:07.260 What is it really? Well, what's fascinating here 00:01:07.260 --> 00:01:10.500 is the underlying value proposition. It is really 00:01:10.500 --> 00:01:12.939 about selling memories, right? Mm -hmm. Think 00:01:12.939 --> 00:01:15.819 of that deep personal connection you get, like 00:01:15.819 --> 00:01:18.989 holding a custom sketch of a childhood pet. Yeah, 00:01:19.049 --> 00:01:21.250 that feels completely different from buying mass 00:01:21.250 --> 00:01:23.370 -produced retail jewelry. It is a completely 00:01:23.370 --> 00:01:25.849 different universe. Normally, taking a messy 00:01:25.849 --> 00:01:28.510 photo and making a clean engraving file takes 00:01:28.510 --> 00:01:32.250 forever. Right, hours of tweaking. Exactly. But... 00:01:31.950 --> 00:01:34.930 AI automates all that tedious Photoshop work. 00:01:35.069 --> 00:01:37.969 It turns heavy labor into mere seconds. So a 00:01:37.969 --> 00:01:40.109 single person can scale up rapidly. Right. You 00:01:40.109 --> 00:01:42.969 can easily handle over 100 custom orders a day. 00:01:43.250 --> 00:01:45.390 That level of scale is incredible. Think about 00:01:45.390 --> 00:01:47.510 the premium we place on the human touch. Oh, 00:01:47.609 --> 00:01:49.450 absolutely. Grabbing a generic greeting card 00:01:49.450 --> 00:01:52.590 off a rack cost maybe three bucks. But finding 00:01:52.590 --> 00:01:54.569 a handwritten letter from your grandmother? That 00:01:54.569 --> 00:01:57.709 is priceless. Right. That is the delta in perceived 00:01:57.709 --> 00:02:00.659 value. we are tapping into here. Right. And people 00:02:00.659 --> 00:02:03.620 will gladly pay a premium for that specific feeling. 00:02:03.859 --> 00:02:06.219 You aren't just selling a piece of metal. You 00:02:06.219 --> 00:02:08.580 are selling a one -of -a -kind emotional asset. 00:02:08.780 --> 00:02:11.259 So let me ask you this. Is the AI the actual 00:02:11.259 --> 00:02:15.199 product here or just the bridge? The AI is absolutely 00:02:15.199 --> 00:02:18.139 just the bridge. The necklace itself is a beautiful 00:02:18.139 --> 00:02:21.680 physical object, but the real value is the emotion 00:02:21.680 --> 00:02:24.560 it brings to the customer. Right. The AI simply 00:02:24.560 --> 00:02:27.199 makes capturing that emotion affordable to produce 00:02:27.199 --> 00:02:31.180 at scale. AI is just the tool. The real product 00:02:31.180 --> 00:02:34.159 is the emotional connection. Precisely. Beat. 00:02:34.919 --> 00:02:37.680 Okay, let's unpack this next part. We have established 00:02:37.680 --> 00:02:40.699 this deep emotional value. People obviously love 00:02:40.699 --> 00:02:42.400 their pets and their memories. Oh, they really 00:02:42.400 --> 00:02:44.659 do. But emotion alone doesn't pay the bills. 00:02:45.479 --> 00:02:47.840 How do we actually know there's a massive paying 00:02:47.840 --> 00:02:50.400 market for this? Well, we use Etsy as a giant 00:02:50.400 --> 00:02:53.259 laboratory. A laboratory. Yeah. It is the perfect 00:02:53.259 --> 00:02:55.960 ecosystem for tracking high -volume personalized 00:02:55.960 --> 00:02:58.900 sales. We can see exactly what people are already 00:02:58.900 --> 00:03:00.620 buying. Walk me through the data. How much money 00:03:00.620 --> 00:03:02.120 are we talking about here? We can use market 00:03:02.120 --> 00:03:05.020 research tools to spy on shop revenues. Tools 00:03:05.020 --> 00:03:07.460 like Everbee show some incredible numbers behind 00:03:07.460 --> 00:03:09.460 the scenes. Like what? Some of these solo shops 00:03:09.460 --> 00:03:12.379 are making $7 ,000 to $9 ,000 monthly. And that 00:03:12.379 --> 00:03:15.699 is just from incredibly simple, clean designs. 00:03:15.819 --> 00:03:18.419 That is a serious side income. What are the main 00:03:18.419 --> 00:03:21.060 hooks? What are people actually typing into that 00:03:21.060 --> 00:03:23.979 search bar? The top pokes are always duply personal. 00:03:24.300 --> 00:03:26.620 Pet faces are absolutely massive right now. That 00:03:26.620 --> 00:03:29.120 makes total sense. Also minimalist birth flowers 00:03:29.120 --> 00:03:32.340 and personalized handwriting from loved ones. 00:03:32.780 --> 00:03:35.080 Those three categories just dominate the entire 00:03:35.080 --> 00:03:38.280 space. But wait, I have to push back here. If 00:03:38.280 --> 00:03:39.740 you're listening to this, you're probably thinking 00:03:39.740 --> 00:03:42.360 about the competition. Sure. If these shops have 00:03:42.360 --> 00:03:45.300 thousands of reviews, isn't the market too saturated 00:03:45.300 --> 00:03:49.039 for a beginner? That is a very common fear. But 00:03:49.039 --> 00:03:52.300 it is fundamentally backwards. How so? Think 00:03:52.300 --> 00:03:55.000 of those thousands of reviews as undeniable proof 00:03:55.000 --> 00:03:58.039 of concept. The demand is incredibly stable and 00:03:58.039 --> 00:04:00.680 high. So do we need to dominate the market to 00:04:00.680 --> 00:04:03.500 succeed? Not at all. Capturing even a microscopic 00:04:03.500 --> 00:04:05.939 percentage of existing demand works perfectly. 00:04:06.379 --> 00:04:08.659 It creates a very high -income side business 00:04:08.659 --> 00:04:11.120 for a solo operator. You don't need domination. 00:04:11.620 --> 00:04:14.360 A tiny slice of high demand equals great side 00:04:14.360 --> 00:04:17.519 income. Exactly right. Two -sex silence. If the 00:04:17.519 --> 00:04:20.370 market is proven, and highly profitable, there 00:04:20.370 --> 00:04:23.050 is a natural question. What's stopping people? 00:04:23.230 --> 00:04:26.269 Yeah. What is stopping absolutely everyone from 00:04:26.269 --> 00:04:29.129 doing this today? Beginners usually hit three 00:04:29.129 --> 00:04:32.490 massive brick walls. OK. The first is the sheer 00:04:32.490 --> 00:04:34.810 cost of equipment. They think they need three 00:04:34.810 --> 00:04:37.529 thousand dollar laser engravers just to get started. 00:04:37.730 --> 00:04:40.790 Right. Buying a heavy industrial laser is a steep 00:04:40.790 --> 00:04:43.730 barrier to entry. What is the second wall they 00:04:43.730 --> 00:04:47.199 hit? Inventory stress. Managing physical stock 00:04:47.199 --> 00:04:50.060 is incredibly tough for a solo founder. Yeah, 00:04:50.100 --> 00:04:52.759 dealing with shipping boxes and unreliable suppliers 00:04:52.759 --> 00:04:54.740 sounds rough. That's much worse than that. Just 00:04:54.740 --> 00:04:59.199 imagine trying to store 500 blank clinking necklaces 00:04:59.199 --> 00:05:01.500 in a tiny bedroom. Sounds like a nightmare. It 00:05:01.500 --> 00:05:04.060 is a total logistical nightmare. You are constantly 00:05:04.060 --> 00:05:05.899 tripping over inventory. I can hear the metal 00:05:05.899 --> 00:05:08.170 clinking now. Yeah. And what is the third wall? 00:05:08.430 --> 00:05:10.529 Technical design skills. Most people do not know 00:05:10.529 --> 00:05:12.889 how to use Adobe Illustrator. Sure. So they freeze 00:05:12.889 --> 00:05:14.970 up completely and never launch. Out of those 00:05:14.970 --> 00:05:17.269 three, which of these roadblocks kills the most 00:05:17.269 --> 00:05:20.009 businesses? Definitely the design skills. A customer 00:05:20.009 --> 00:05:24.389 sends a blurry, dark photo of a black cat. The 00:05:24.389 --> 00:05:26.910 beginner has no idea how to make a clean stencil. 00:05:27.250 --> 00:05:29.410 They just give up right there. Design skills 00:05:29.410 --> 00:05:32.790 are the biggest barrier, but custom AI completely 00:05:32.790 --> 00:05:35.050 removes that friction. It changes the entire 00:05:35.050 --> 00:05:38.370 game overnight. Let's knock down those first 00:05:38.370 --> 00:05:40.889 two roadblocks before we get to the AI. Equipment 00:05:40.889 --> 00:05:43.470 and inventory. Right. How do we solve those first? 00:05:43.569 --> 00:05:46.389 We completely bypass them using print on demand 00:05:46.389 --> 00:05:49.709 or POD for sure. Let's define that clearly. Print 00:05:49.709 --> 00:05:52.829 on demand means paying for a product only after 00:05:52.829 --> 00:05:55.810 a customer buys it. Perfect definition. You carry 00:05:55.810 --> 00:05:59.339 zero inventory. I love that. and a platform called 00:05:59.339 --> 00:06:01.600 Printify is highly recommended for this model. 00:06:02.100 --> 00:06:04.560 They handle the engraving, packing, and shipping 00:06:04.560 --> 00:06:07.060 directly to your customer. Let's break down the 00:06:07.060 --> 00:06:08.800 exact economics. How does the money actually 00:06:08.800 --> 00:06:11.300 flow? Okay, let's look at the math. A silver 00:06:11.300 --> 00:06:14.259 round pendant costs about $12 to manufacture. 00:06:14.399 --> 00:06:17.680 Got it. Shipping it out is another $4. That is 00:06:17.680 --> 00:06:21.040 a $16 total cost to you. And what is the standard 00:06:21.040 --> 00:06:25.040 retail price on Etsy? Usually about $28 plus 00:06:25.040 --> 00:06:27.600 you charge the customer $5 for shipping. Okay, 00:06:27.779 --> 00:06:31.639 so you collect $33 in total revenue Okay doing 00:06:31.639 --> 00:06:35.339 the math 33 minus 16. That means your net profit 00:06:35.339 --> 00:06:39.980 is $17 per sale Exactly. It is a fantastic margin. 00:06:40.000 --> 00:06:42.980 Yeah It really is. And the bestsellers are delightfully 00:06:42.980 --> 00:06:46.759 simple. Round pendants for pet portraits, horizontal 00:06:46.759 --> 00:06:50.160 bar necklaces for names or dates, and classic 00:06:50.160 --> 00:06:53.540 dog tags. This feels like a completely zero -risk 00:06:53.540 --> 00:06:56.819 setup. You can literally test 50 to 100 different 00:06:56.819 --> 00:06:59.360 designs completely for free. Yes, you really 00:06:59.360 --> 00:07:01.660 can. Then simply delete whatever doesn't catch 00:07:01.660 --> 00:07:04.199 on. You get to test the global market with absolutely 00:07:04.199 --> 00:07:07.399 zero upfront cost. So what happens if a design 00:07:07.399 --> 00:07:09.939 totally flops? Absolutely nothing happens. Nobody 00:07:09.939 --> 00:07:12.060 clicks the listing. Nobody buys the necklace. 00:07:12.139 --> 00:07:13.920 You just delete the listing and immediately move 00:07:13.920 --> 00:07:16.180 on. If no one buys, you lose nothing but the 00:07:16.180 --> 00:07:19.180 few minutes it took. Exactly. It is a completely 00:07:19.180 --> 00:07:23.980 risk -free sandbox. Sponsor. Here's a brief message 00:07:23.980 --> 00:07:27.360 from our sponsor. Want to streamline your remote 00:07:27.360 --> 00:07:30.500 team's workflow? Check out SyncSpace today. Get 00:07:30.500 --> 00:07:32.699 a 30 -day free trial when you sign up at the 00:07:32.699 --> 00:07:36.050 link in the description. We are back. So... We 00:07:36.050 --> 00:07:38.730 have solved the production and inventory nightmares. 00:07:39.029 --> 00:07:41.790 The fun stuff. Right. Now let's tackle that final, 00:07:41.910 --> 00:07:45.009 massive roadblock. Making a design a machine 00:07:45.009 --> 00:07:48.089 can actually understand and use. This step is 00:07:48.089 --> 00:07:50.410 crucial. Engraving is fundamentally different 00:07:50.410 --> 00:07:52.290 from traditional printing. Wait, I want to make 00:07:52.290 --> 00:07:54.029 sure I understand this. A printer is additive, 00:07:54.370 --> 00:07:57.550 right? It puts ink onto the material. But an 00:07:57.550 --> 00:08:00.050 engraver is subtractive. Exactly. A printer spits 00:08:00.050 --> 00:08:02.589 out tiny dots of colored ink. An engraver uses 00:08:02.589 --> 00:08:05.089 a sharp needle or a laser to physically scratch. 00:08:05.290 --> 00:08:07.649 Ouch. Yeah. It aggressively scratches the top 00:08:07.649 --> 00:08:10.370 layer of the metal surface away. So it is a totally 00:08:10.370 --> 00:08:12.329 different physical process in the real world. 00:08:12.410 --> 00:08:14.389 Yes. Which means your digital file has to be 00:08:14.389 --> 00:08:17.089 perfect. The perfect file needs extreme high 00:08:17.089 --> 00:08:19.089 contrast. So black and white only. Black and 00:08:19.089 --> 00:08:21.149 white only. Absolutely no gray shadows anywhere 00:08:21.149 --> 00:08:23.350 in the image. Because the machine can only do 00:08:23.350 --> 00:08:26.255 one thing. It either scratches or it doesn't. 00:08:26.250 --> 00:08:29.649 Exactly. It needs clean lines, too. The lines 00:08:29.649 --> 00:08:32.629 must be thick enough to clearly see, but thin 00:08:32.629 --> 00:08:35.789 enough to be elegant on a tiny pendant. And there 00:08:35.789 --> 00:08:39.289 must be absolutely zero background. I see. It 00:08:39.289 --> 00:08:41.309 is like cutting a perfect stencil out of cardboard, 00:08:41.570 --> 00:08:43.809 not painting a watercolor. Right. And that cardboard 00:08:43.809 --> 00:08:46.269 stencil has to be perfectly crisp. What happens 00:08:46.269 --> 00:08:48.230 if you accidentally leave gray shadows in the 00:08:48.230 --> 00:08:51.210 file? The laser gets very confused by gray pixels. 00:08:51.429 --> 00:08:53.809 It will try to scratch them lightly, creating 00:08:53.809 --> 00:08:57.070 a jagged texture. It ruins the smooth contrast 00:08:57.070 --> 00:09:00.549 entirely. Gray shadows confuse the laser, turning 00:09:00.549 --> 00:09:02.730 your beautiful design into a messy scratched 00:09:02.730 --> 00:09:05.610 blob. A very expensive blob that your customer 00:09:05.610 --> 00:09:08.990 will absolutely hate. Two sec silence. Here's 00:09:08.990 --> 00:09:10.889 where it gets really interesting. Knowing what 00:09:10.889 --> 00:09:13.129 makes a perfect cardboard stencil is one thing. 00:09:13.250 --> 00:09:15.929 Actually making one is another. This raises an 00:09:15.929 --> 00:09:18.769 important question. How do we get an AI to consistently 00:09:18.769 --> 00:09:22.450 make one without complex software? Yes. How do 00:09:22.450 --> 00:09:25.429 we build that specialized brain? We build a dedicated 00:09:25.429 --> 00:09:29.149 custom app, and we do this entirely inside Google 00:09:29.149 --> 00:09:31.490 AI Studio. Walk me through that. How does that 00:09:31.490 --> 00:09:34.210 setup actually work? It is surprisingly intuitive. 00:09:34.549 --> 00:09:36.590 You just type a simple command that sets its 00:09:36.590 --> 00:09:39.509 permanent job. Then you select Gemini 3 .1 Pro 00:09:39.509 --> 00:09:41.929 as your core model. Then what? How does it handle 00:09:41.929 --> 00:09:44.610 the customer's photo? You add a specific integration 00:09:44.610 --> 00:09:48.409 called the NanoBanana tool. NanoBanana. That 00:09:48.409 --> 00:09:50.669 is a fun name. What does it do? It gives the 00:09:50.669 --> 00:09:54.070 AI functional eyes to scan an image. This lets 00:09:54.070 --> 00:09:57.269 the AI actually see the image you upload. Standard 00:09:57.269 --> 00:10:00.309 models just process text. This gives it the ability 00:10:00.309 --> 00:10:03.509 to trace the photo. OK, so it can see the dog's 00:10:03.509 --> 00:10:06.289 snout and ears. But how does it physically draw 00:10:06.289 --> 00:10:08.899 the stencil? Crucially, you have to click the 00:10:08.899 --> 00:10:11.440 create and edit images function in the settings. 00:10:11.919 --> 00:10:13.860 This gives it permission to generate the actual 00:10:13.860 --> 00:10:17.419 downloadable graphic files. Whoa, imagine scaling 00:10:17.419 --> 00:10:19.879 thousands of duply personal memories perfectly 00:10:19.879 --> 00:10:22.879 in seconds. And you do it without drawing a single 00:10:22.879 --> 00:10:25.299 line yourself. It is truly magical when you see 00:10:25.299 --> 00:10:27.399 it work. It really is mind blowing. But I have 00:10:27.399 --> 00:10:31.159 to ask, why build a custom app instead of just 00:10:31.159 --> 00:10:33.799 using a standard chatbot? A standard chatbot 00:10:33.799 --> 00:10:36.200 constantly forgets your specific instructions. 00:10:36.600 --> 00:10:38.740 You have to re -explain the stencil rules every 00:10:38.740 --> 00:10:41.259 single time. That sounds exhausting. It is. A 00:10:41.259 --> 00:10:44.100 custom app remembers exactly what to do, permanently. 00:10:44.559 --> 00:10:48.039 A custom app locks in your specific rules, saving 00:10:48.039 --> 00:10:51.159 hours of repetitive manual work. Exactly. You 00:10:51.159 --> 00:10:54.639 build the engine once. It works flawlessly forever. 00:10:55.240 --> 00:10:57.879 Indeed. So the custom tool is built. The engine 00:10:57.879 --> 00:11:02.090 is ready. But an AI is only ever as good as the 00:11:02.090 --> 00:11:04.409 instructions you feed it. Yes, the prompt is 00:11:04.409 --> 00:11:06.990 everything. We use a clever trick called progressive 00:11:06.990 --> 00:11:09.129 prompting. What does that mean in plain English? 00:11:09.409 --> 00:11:12.389 It means asking a different AI to write the instructions 00:11:12.389 --> 00:11:15.559 for you. We ask Claude to write the professional 00:11:15.559 --> 00:11:18.840 prompt. Then you copy that perfect prompt into 00:11:18.840 --> 00:11:21.539 your Google AI Studio setup. I have to admit 00:11:21.539 --> 00:11:24.120 something here. I still wrestle with prompt drift 00:11:24.120 --> 00:11:26.659 myself. Oh, it happens to all of us. So using 00:11:26.659 --> 00:11:29.220 Claude to write the instructions is a total lifesaver. 00:11:29.320 --> 00:11:31.659 It takes all the guesswork out. It really does. 00:11:31.919 --> 00:11:35.100 The prompt Claude writes must specify a few non 00:11:35.100 --> 00:11:38.240 -negotiable things. It must demand a minimalist 00:11:38.240 --> 00:11:42.899 vector style. Only solid black lines. a pure 00:11:42.899 --> 00:11:46.159 white background, and a tight focus on the eyes, 00:11:46.320 --> 00:11:49.919 ears, and nose. OK, so the AI generates the image 00:11:49.919 --> 00:11:52.840 based on that perfect prompt. What comes next 00:11:52.840 --> 00:11:55.860 in the polishing phase? Remember, we need zero 00:11:55.860 --> 00:11:58.539 background for the laser. So you drop the image 00:11:58.539 --> 00:12:01.480 into Adobe Express Background Remover. Right. 00:12:01.779 --> 00:12:03.740 You need to strip away that pure white background 00:12:03.740 --> 00:12:06.220 completely. Are there specific technical settings 00:12:06.220 --> 00:12:09.289 you need to tweak for that? Yes. This is a vital 00:12:09.289 --> 00:12:12.190 detail. You must set the tolerance slider to 00:12:12.190 --> 00:12:15.029 either 20 or 30. Why that specific number? What 00:12:15.029 --> 00:12:17.330 happens if you slide it too far? If the tolerance 00:12:17.330 --> 00:12:19.870 is too high, the software accidentally deletes 00:12:19.870 --> 00:12:21.990 white fur or light detail. Oh, we don't want 00:12:21.990 --> 00:12:24.429 that. Right. But if it is too low, it leaves 00:12:24.429 --> 00:12:27.190 ugly white pixel spots around the edges. Also, 00:12:27.529 --> 00:12:29.690 always double check the eyes. What exactly are 00:12:29.690 --> 00:12:31.610 we looking for in the eyes? The eyes are the 00:12:31.610 --> 00:12:34.019 soul of the portrait. They should look like solid, 00:12:34.240 --> 00:12:36.759 clean, black dots. If they look sharp, the file 00:12:36.759 --> 00:12:39.200 is ready for the laser. So why is the 20 to 30 00:12:39.200 --> 00:12:41.659 tolerance sweet spot so critical? Because it 00:12:41.659 --> 00:12:44.299 protects the delicate line work. It aggressively 00:12:44.299 --> 00:12:46.879 removed the junk background while protecting 00:12:46.879 --> 00:12:49.679 the actual pet drawing. It perfectly balances 00:12:49.679 --> 00:12:52.480 removing the background without accidentally 00:12:52.480 --> 00:12:55.179 erasing the pet's lighter features. Exactly right. 00:12:55.220 --> 00:12:58.320 It keeps the magic intact. Two secs silence. 00:12:58.720 --> 00:13:01.240 Let's review where we are. The digital design 00:13:01.240 --> 00:13:04.899 is flawless. The physical necklace is engraved 00:13:04.899 --> 00:13:07.340 and shipped. Done and done. But how do we get 00:13:07.340 --> 00:13:09.539 actual customers to see our shop in the first 00:13:09.539 --> 00:13:12.620 place? Well, most beginners just use basic digital 00:13:12.620 --> 00:13:15.519 mockups. But those often look incredibly fake 00:13:15.519 --> 00:13:17.679 and flat. Yeah, customers are smart. They can 00:13:17.679 --> 00:13:20.120 spot a Photoshop job a mile away. How do we fix 00:13:20.120 --> 00:13:23.779 that? If you must use digital mockups, use FreePic 00:13:23.779 --> 00:13:27.120 to find high quality template files. Then use 00:13:27.120 --> 00:13:30.019 Photopia. What is Photopia? It is a powerful, 00:13:30.259 --> 00:13:32.759 free browser editor that acts just like Photoshop. 00:13:33.080 --> 00:13:35.279 So you carefully drop your designs onto professional 00:13:35.279 --> 00:13:37.539 lifestyle photos? Yes. That is the baseline. 00:13:37.700 --> 00:13:39.679 But there is an even better, higher converting 00:13:39.679 --> 00:13:41.659 way. We call it the sample trick. Oh, I like 00:13:41.659 --> 00:13:43.240 the sound of that. Walk me through the sample 00:13:43.240 --> 00:13:45.840 trick. First, you order a physical sample of 00:13:45.840 --> 00:13:48.419 your own design from Printify. It will cost you 00:13:48.419 --> 00:13:51.840 about $15. When it arrives, take your phone and 00:13:51.840 --> 00:13:55.039 step outside on a cloudy day. Why a cloudy day? 00:13:55.220 --> 00:13:58.399 Why not break sunshine? Direct sun creates harsh, 00:13:58.600 --> 00:14:02.620 ugly shadows on shiny metal. A cloudy sky acts 00:14:02.620 --> 00:14:05.000 like a giant soft box. How that makes sense. 00:14:05.120 --> 00:14:08.340 It gives soft, beautiful, even light. You just 00:14:08.340 --> 00:14:11.179 film a short video of yourself holding or wearing 00:14:11.179 --> 00:14:13.700 the necklace. That is brilliant. Yeah. Where 00:14:13.700 --> 00:14:16.179 are the best places to actually sell these videos 00:14:16.179 --> 00:14:18.460 and products? Etsy is the easiest starting point. 00:14:18.620 --> 00:14:20.919 It is a set it and forget it platform. It only 00:14:20.919 --> 00:14:23.179 costs 20 cents to list an item. Wow. That is 00:14:23.179 --> 00:14:25.419 cheap. And millions of customers are already 00:14:25.419 --> 00:14:27.019 searching there with their credit cards out. 00:14:27.240 --> 00:14:29.440 What about leveraging social media? Something 00:14:29.440 --> 00:14:32.120 like TikTok Shop. TikTok Shop is incredible because 00:14:32.120 --> 00:14:35.100 it is highly visual. The strategy there is storytelling. 00:14:35.639 --> 00:14:38.379 Show a quick screen recording of the AI process, 00:14:39.100 --> 00:14:41.440 then cut directly to the final physical necklace 00:14:41.440 --> 00:14:44.200 catching the light. Try to upload one new design 00:14:44.200 --> 00:14:46.919 video every single day. So why does a cloudy 00:14:46.919 --> 00:14:50.740 day video outperform a perfect digital mockup? 00:14:51.019 --> 00:14:53.879 Because people are inherently skeptical of AI. 00:14:54.579 --> 00:14:57.919 Seeing a real, tangible physical object catching 00:14:57.919 --> 00:15:00.639 real light proves it actually exists. It makes 00:15:00.639 --> 00:15:03.120 it real. Right, it removes all buyer hesitation 00:15:03.120 --> 00:15:06.159 instantly. Real videos build absolute trust, 00:15:06.559 --> 00:15:08.860 making the custom jewelry sell ten times faster. 00:15:09.039 --> 00:15:11.919 They truly do. The proof is in the physical product. 00:15:12.539 --> 00:15:15.840 Two -sec silence. So, what does this all mean? 00:15:15.960 --> 00:15:17.899 Let's zoom out from the tactical steps for a 00:15:17.899 --> 00:15:20.039 second. Let's look at the macro takeaway of what 00:15:20.039 --> 00:15:21.990 we've learned today. If we connect this to the 00:15:21.990 --> 00:15:24.690 bigger picture, AI isn't replacing human connection 00:15:24.690 --> 00:15:26.750 at all. Right. It is actually doing the exact 00:15:26.750 --> 00:15:28.629 opposite here. It really isn't replacing us. 00:15:28.769 --> 00:15:30.850 It is enhancing what we can do for each other. 00:15:30.970 --> 00:15:33.789 Exactly. In this specific business model, AI 00:15:33.789 --> 00:15:36.909 is simply the logistics bridge. It takes highly 00:15:36.909 --> 00:15:39.210 personalized, deeply emotional art and makes 00:15:39.210 --> 00:15:42.330 it affordable. And crucially, it makes it scalable 00:15:42.330 --> 00:15:45.509 for a solo founder working from home. You are 00:15:45.509 --> 00:15:48.690 delivering pure joy to someone's mailbox. There's 00:15:48.690 --> 00:15:50.870 a great way to put it. Yeah, AI just makes it 00:15:50.870 --> 00:15:52.870 logistically possible to do it 100 times a day. 00:15:53.049 --> 00:15:54.889 It is a profound realization when you step back 00:15:54.889 --> 00:15:56.710 and look at it. It really is. You aren't just 00:15:56.710 --> 00:15:59.250 selling metal. You are giving people their most 00:15:59.250 --> 00:16:02.330 precious memories back. And you're doing it in 00:16:02.330 --> 00:16:06.009 a beautiful, lasting, physical form. So for you 00:16:06.009 --> 00:16:08.970 listening right now, don't just absorb this information 00:16:08.970 --> 00:16:11.330 and move on. Right. Take action. Build a simple 00:16:11.330 --> 00:16:14.429 version of the Google AI tool today. Create just 00:16:14.429 --> 00:16:17.370 one single design of your own pet and get it 00:16:17.370 --> 00:16:19.830 online. You will learn significantly more from 00:16:19.830 --> 00:16:21.970 making your very first sale than you ever will 00:16:21.970 --> 00:16:24.190 from endless reading and planning. Action beats 00:16:24.190 --> 00:16:26.269 overthinking every single time. Every single 00:16:26.269 --> 00:16:28.509 time. You just have to take the first step. Before 00:16:28.509 --> 00:16:29.929 we go, I want to leave you with a thought to 00:16:29.929 --> 00:16:33.490 chew on. Think back to that blurry dog photo, 00:16:33.490 --> 00:16:36.889 seamlessly turning into a silver necklace. If 00:16:36.889 --> 00:16:39.269 AI can perfectly translate our deepest emotional 00:16:39.269 --> 00:16:41.769 memories onto a physical silver pendant in mere 00:16:41.769 --> 00:16:44.730 seconds, what happens when this level of hyper 00:16:44.730 --> 00:16:48.029 -personalization extends beyond jewelry into 00:16:48.029 --> 00:16:52.250 every single object we own? Two -Sex Silence. 00:16:53.110 --> 00:16:53.909 Out Hero Music.