WEBVTT 00:00:00.759 --> 00:00:05.879 $557 ,000. Two -sec silence. That is a staggering 00:00:05.879 --> 00:00:08.119 number. It really is. It's the kind of number 00:00:08.119 --> 00:00:10.960 that just makes you stop. It forces you to recalibrate 00:00:10.960 --> 00:00:12.740 your entire understanding of what's possible 00:00:12.740 --> 00:00:16.300 online. Yeah. And here's the wildest part. That 00:00:16.300 --> 00:00:19.600 half a million dollars did not come from a venture 00:00:19.600 --> 00:00:22.800 -backed tech startup. It wasn't built by a massive 00:00:22.800 --> 00:00:25.320 team of software engineers. It came from one 00:00:25.320 --> 00:00:28.539 single person. One person. Selling a single digital 00:00:28.539 --> 00:00:31.039 Notion template. A template hosted on Gumroad, 00:00:31.219 --> 00:00:35.079 priced at just $79. Right. Downloaded over 7 00:00:35.079 --> 00:00:37.719 ,000 times. There's no shipping involved. There 00:00:37.719 --> 00:00:40.439 are no warehouses to manage. Zero physical inventory. 00:00:40.799 --> 00:00:43.619 Every single purchase simply duplicates a digital 00:00:43.619 --> 00:00:45.939 file. Welcome to the Deep Dive Learner. Today 00:00:45.939 --> 00:00:48.939 we are unpacking a truly fascinating guide. It 00:00:48.939 --> 00:00:51.920 was published in March 2026 by Max Anna. The 00:00:51.920 --> 00:00:54.079 mission for us today is very clear. We're going 00:00:54.079 --> 00:00:56.840 to show you exactly how to mine Etsy for high 00:00:56.840 --> 00:00:58.899 -revenue niches. And then you will learn how 00:00:58.899 --> 00:01:00.960 to build best -selling Notion templates in a 00:01:00.960 --> 00:01:04.260 single afternoon. The kicker is you can do this 00:01:04.260 --> 00:01:07.659 with zero prior experience. Yeah. We're going 00:01:07.659 --> 00:01:10.359 to explore the underlying economics. We'll look 00:01:10.359 --> 00:01:12.939 at a highly specific research strategy. We'll 00:01:12.939 --> 00:01:15.700 break down the two -step AI build workflow. And 00:01:15.700 --> 00:01:17.340 finally, we'll discuss the visual packaging. 00:01:17.790 --> 00:01:20.950 Let's start with those core economics. Why are 00:01:20.950 --> 00:01:23.409 Notion templates still such a massive opportunity 00:01:23.409 --> 00:01:26.590 today? It all comes down to a mix of user base 00:01:26.590 --> 00:01:30.109 and extreme friction. Notion currently has over 00:01:30.109 --> 00:01:33.989 100 million users globally. That is a massive 00:01:33.989 --> 00:01:37.250 built -in audience. Huge. And people use it for 00:01:37.250 --> 00:01:40.140 literally everything. They manage intense college 00:01:40.140 --> 00:01:42.400 study schedules. They track daily health and 00:01:42.400 --> 00:01:44.560 fitness routines. Some people run their entire 00:01:44.560 --> 00:01:46.719 small businesses on it. But there is a significant 00:01:46.719 --> 00:01:49.859 catch here. Notion is incredibly powerful, yes. 00:01:50.379 --> 00:01:53.359 It's like a massive box of digital Lego bricks. 00:01:53.519 --> 00:01:55.640 You can build anything you want. But building 00:01:55.640 --> 00:01:58.299 a deeply functional aesthetic system from scratch 00:01:58.299 --> 00:02:01.390 is hard. People stare at that blank page and 00:02:01.390 --> 00:02:03.650 just get completely overwhelmed. Exactly. Setting 00:02:03.650 --> 00:02:06.489 up proper databases is incredibly tricky. Figuring 00:02:06.489 --> 00:02:09.169 out relations and complex formulas is deeply 00:02:09.169 --> 00:02:11.330 frustrating for beginners. I have to admit something 00:02:11.330 --> 00:02:14.210 to you here. Oh boy. A few months ago, I tried 00:02:14.210 --> 00:02:17.169 building a simple daily habit tracker from scratch. 00:02:17.550 --> 00:02:19.530 How did that go? It was a complete disaster. 00:02:20.409 --> 00:02:23.669 I still wrestle with prompt drift myself. Yeah, 00:02:23.729 --> 00:02:26.400 prompt drift is tough. You know, when the AI 00:02:26.400 --> 00:02:29.280 just slowly forgets your original instructions 00:02:29.280 --> 00:02:32.439 as the chat gets longer, it's so much harder 00:02:32.439 --> 00:02:34.520 than it looks on YouTube. I actually saw that 00:02:34.520 --> 00:02:36.979 first habit tracker of yours. You did? It looked 00:02:36.979 --> 00:02:38.939 like a spreadsheet that got into a car crash. 00:02:39.159 --> 00:02:41.500 It really did. It was bad. Right. And that is 00:02:41.500 --> 00:02:44.840 exactly why this secondary market exists. People 00:02:44.840 --> 00:02:48.620 will gladly pay $20 or $30 to completely bypass 00:02:48.620 --> 00:02:50.979 that frustration. They just want to buy a ready 00:02:50.979 --> 00:02:53.199 -made workspace. It solves their specific problem 00:02:53.199 --> 00:02:56.090 instantly. It's an absolute win -win. The proof 00:02:56.090 --> 00:02:58.430 is sitting right there in the live marketplace 00:02:58.430 --> 00:03:01.389 data. Take Etsy, for example. Yeah. A brand new 00:03:01.389 --> 00:03:03.849 Notion life planner is currently making over 00:03:03.849 --> 00:03:08.729 $3 ,600 a month. And the wild thing is it was 00:03:08.729 --> 00:03:11.310 posted just two months ago. There is also an 00:03:11.310 --> 00:03:13.610 ultimate Notion planner generating over $1 ,000 00:03:13.610 --> 00:03:16.330 monthly. The top performing Notion shop on the 00:03:16.330 --> 00:03:20.509 platform is pulling in over $15 ,000. every single 00:03:20.509 --> 00:03:22.889 month the average listing in the broad planner 00:03:22.889 --> 00:03:25.949 niche makes about 495 dollars a month and then 00:03:25.949 --> 00:03:28.949 there's gumroad aside from that half million 00:03:28.949 --> 00:03:31.610 dollar second brain template there's a highly 00:03:31.610 --> 00:03:35.810 popular student planner it sells for 24 .99 it 00:03:35.810 --> 00:03:38.370 has over a hundred thousand units sold beats 00:03:38.370 --> 00:03:41.550 the consumer demand is very real but the timing 00:03:41.550 --> 00:03:43.930 right now is what makes this opportunity so special 00:03:43.930 --> 00:03:47.250 why is that previously you need a deep technical 00:03:47.250 --> 00:03:49.870 expertise to build these products You basically 00:03:49.870 --> 00:03:52.849 had to be a notion wizard. Great. Now that barrier 00:03:52.849 --> 00:03:55.849 to entry has completely collapsed. Cloud AI can 00:03:55.849 --> 00:03:58.330 generate the entire structure. It handles the 00:03:58.330 --> 00:04:00.669 complicated databases. It writes all the formulas 00:04:00.669 --> 00:04:03.449 for you. Technical skill is no longer the bottleneck. 00:04:03.509 --> 00:04:06.189 The real skill is simply deciding what to build. 00:04:06.409 --> 00:04:09.129 Which is a huge shift. So let me play devil's 00:04:09.129 --> 00:04:11.750 advocate for a second. Yeah. If Claude can build 00:04:11.750 --> 00:04:14.740 this so easily. Why wouldn't a buyer just use 00:04:14.740 --> 00:04:17.139 Clubb themselves instead of paying 20 bucks on 00:04:17.139 --> 00:04:19.740 Etsy? They aren't buying files. They're buying 00:04:19.740 --> 00:04:21.759 their weekend back from frustrating software. 00:04:21.980 --> 00:04:24.259 That makes perfect sense. So if the AI makes 00:04:24.259 --> 00:04:26.379 bidder effortless, the only real hurdle left 00:04:26.379 --> 00:04:28.579 is figuring out what people actually want to 00:04:28.579 --> 00:04:31.379 buy. You cannot just guess. You need to find 00:04:31.379 --> 00:04:33.639 out what is already selling. The strategy here 00:04:33.639 --> 00:04:36.879 is brilliantly simple. Do not invent things from 00:04:36.879 --> 00:04:39.990 scratch. Find a proven product that already has 00:04:39.990 --> 00:04:43.089 traction. Identify one specific angle to improve. 00:04:43.310 --> 00:04:45.389 Then just build a better version. That's the 00:04:45.389 --> 00:04:48.569 entire game. But how do you actually see what's 00:04:48.569 --> 00:04:50.829 selling? It's not public information. Well, you 00:04:50.829 --> 00:04:52.910 use a free Chrome extension called ListingView. 00:04:53.170 --> 00:04:56.129 You can find it at listingview .io. It essentially 00:04:56.129 --> 00:04:59.069 acts like x -ray glasses for the Etsy marketplace. 00:04:59.529 --> 00:05:02.139 It is an amazing little tool. When you search 00:05:02.139 --> 00:05:05.279 for Notion templates on Etsy, ListingView overlays 00:05:05.279 --> 00:05:07.899 estimated monthly revenue. It shows historical 00:05:07.899 --> 00:05:10.439 sales data right on the search results page. 00:05:10.579 --> 00:05:12.699 You can instantly see which digital products 00:05:12.699 --> 00:05:15.339 are actually making real money. But here's the 00:05:15.339 --> 00:05:17.660 counterintuitive part. You are looking for the 00:05:17.660 --> 00:05:20.600 obvious bestsellers. Chasing the biggest bestseller 00:05:20.600 --> 00:05:23.839 in a crowded category is a trap. That's the hardest 00:05:23.839 --> 00:05:27.339 possible place to compete. Beat. Instead, you 00:05:27.339 --> 00:05:30.560 are hunting for outliers. Yeah, an outlier is 00:05:30.560 --> 00:05:33.899 a listing. that dramatically outperforms everything 00:05:33.899 --> 00:05:36.879 else around it. When one highly specific product 00:05:36.879 --> 00:05:39.660 pulls far ahead of its peers, it means something 00:05:39.660 --> 00:05:42.399 important. It means that product solved a very 00:05:42.399 --> 00:05:45.019 painful problem better than the rest. When you 00:05:45.019 --> 00:05:48.040 find an outlier, You study it intensely. You 00:05:48.040 --> 00:05:50.180 look at their mockup images. Most importantly, 00:05:50.300 --> 00:05:53.040 you read all of the customer reviews. Those reviews 00:05:53.040 --> 00:05:56.420 are an absolute goldmine for a builder. Customers 00:05:56.420 --> 00:05:58.019 will tell you exactly what they struggled with. 00:05:58.139 --> 00:06:00.100 They will tell you what specific features they 00:06:00.100 --> 00:06:02.560 loved. Those reviews literally become your new 00:06:02.560 --> 00:06:04.699 product brief. You're letting the frustrated 00:06:04.699 --> 00:06:07.459 customers write your feature list for you. But 00:06:07.459 --> 00:06:09.720 before you start building anything, you must 00:06:09.720 --> 00:06:12.899 validate the niche. You want to see low overall 00:06:12.899 --> 00:06:15.839 competition combined with high monthly revenue. 00:06:16.139 --> 00:06:19.000 Let's look at a very specific real world example. 00:06:19.279 --> 00:06:21.480 Okay. If you search for something like snowball 00:06:21.480 --> 00:06:24.040 debt calculator, you'll see very low competition. 00:06:24.259 --> 00:06:27.300 Only a few thousand listings total. But the average 00:06:27.300 --> 00:06:29.600 monthly revenue for those listings is around 00:06:29.600 --> 00:06:33.740 $966. That is a massive buying signal. It shows 00:06:33.740 --> 00:06:36.920 incredibly clear consumer demand. The competition 00:06:36.920 --> 00:06:39.740 is totally manageable for a beginner. The target 00:06:39.740 --> 00:06:42.819 audience is highly focused on solving one painful 00:06:42.819 --> 00:06:45.100 problem. It's the perfect entry point. Start 00:06:45.100 --> 00:06:48.060 small, solve one problem exceptionally well. 00:06:48.160 --> 00:06:51.060 You can always bundle it later. Focus on the 00:06:51.060 --> 00:06:54.240 quiet, profitable corners first. But I have to 00:06:54.240 --> 00:06:57.509 ask. Why ignore the massive mega hits and spend 00:06:57.509 --> 00:07:00.350 all this time hunting for these weird outliers? 00:07:00.610 --> 00:07:02.910 That's always mean endless competition. Outliers 00:07:02.910 --> 00:07:06.490 reveal actual underserved profitable needs. Now 00:07:06.490 --> 00:07:08.269 we arrive at the most fascinating part of the 00:07:08.269 --> 00:07:11.149 entire process. The AI build workflow. Beat, 00:07:11.250 --> 00:07:13.050 this is where abstract ideas actually become 00:07:13.050 --> 00:07:15.589 reality. And it relies on a very simple two -step 00:07:15.589 --> 00:07:17.889 AI system. You essentially need three tools to 00:07:17.889 --> 00:07:20.089 make this work. First, Claude AI on the free 00:07:20.089 --> 00:07:22.389 tier. Second, a totally free Notion account. 00:07:22.610 --> 00:07:25.930 Third, Notion AI. That specific feature requires 00:07:25.930 --> 00:07:28.629 a business plan for $20 a month. But there is 00:07:28.629 --> 00:07:30.810 a crucial setting you absolutely must change 00:07:30.810 --> 00:07:33.550 before you start. Inside the Notion AI interface, 00:07:33.910 --> 00:07:36.589 you must switch the underlying model. You need 00:07:36.589 --> 00:07:41.069 to manually select Claude Opus 4 .6. Beat. Let's 00:07:41.069 --> 00:07:43.490 clarify what that is. It's an advanced AI model 00:07:43.490 --> 00:07:46.709 that perfectly follows complex multi -step instructions. 00:07:46.810 --> 00:07:50.310 It consistently produces much better, fully functional 00:07:50.310 --> 00:07:53.389 results than the default models. So phase one 00:07:53.389 --> 00:07:56.029 of the build happens over in Cloud AI. You write 00:07:56.029 --> 00:07:58.610 a detailed planning prompt. You must emphasize 00:07:58.610 --> 00:08:02.110 functionality, not just... basic looks ask it 00:08:02.110 --> 00:08:04.870 to include visual elements like progress bars 00:08:04.870 --> 00:08:08.050 dynamic charts and specific layouts buyers absolutely 00:08:08.050 --> 00:08:10.670 love those visual cues but there is a golden 00:08:10.670 --> 00:08:13.329 instruction here you must add this specific line 00:08:13.329 --> 00:08:15.569 to the very end of your planning prompt quote 00:08:15.569 --> 00:08:18.149 before you start ask me clarifying questions 00:08:18.149 --> 00:08:21.829 end quote beat this one sentence changes everything 00:08:21.829 --> 00:08:24.389 it really does instead of just generating a bland 00:08:24.389 --> 00:08:27.470 template claude actually stops It asks you thoughtful 00:08:27.470 --> 00:08:29.350 questions. If you want a personal goal tracker, 00:08:29.610 --> 00:08:31.990 it asks about your preferred time horizons. It 00:08:31.990 --> 00:08:34.750 asks what specific calendar views you need. It 00:08:34.750 --> 00:08:37.429 asks how the databases should interact. Your 00:08:37.429 --> 00:08:40.730 answers shape a totally unique, highly custom 00:08:40.730 --> 00:08:44.389 build plan. Two people using the exact same base 00:08:44.389 --> 00:08:46.889 prompt will get completely different end results. 00:08:47.149 --> 00:08:49.429 You're essentially creating a custom mold for 00:08:49.429 --> 00:08:51.909 your digital product. Then comes phase two, actually 00:08:51.909 --> 00:08:54.629 building it with Notion AI. You open a totally 00:08:54.629 --> 00:08:57.620 blank Notion page. You click the Notion AI button. 00:08:57.779 --> 00:09:00.600 You paste the entire customized plan that Claude 00:09:00.600 --> 00:09:02.580 just gave you. You double check that it's set 00:09:02.580 --> 00:09:06.620 to Opus 4 .6. Then you hit submit. Two sec silence. 00:09:08.559 --> 00:09:11.899 Whoa, watching this happen in real time is incredible. 00:09:12.220 --> 00:09:14.379 It's almost unsettling. Watching a machine build 00:09:14.379 --> 00:09:16.899 a perfectly tailored organizational system from 00:09:16.899 --> 00:09:19.860 a single text prompt. Notion AI generates a self 00:09:19.860 --> 00:09:22.090 -checklist. It starts building right before your 00:09:22.090 --> 00:09:24.690 eyes. It creates the databases. It sets up the 00:09:24.690 --> 00:09:27.129 complex relations. It writes all the formulas 00:09:27.129 --> 00:09:29.009 perfectly. And just to be clear on what that 00:09:29.009 --> 00:09:31.309 means, a relational database is a system linking 00:09:31.309 --> 00:09:33.809 different data sets together for automatic updates. 00:09:34.230 --> 00:09:36.990 Imagine changing a due date on your master calendar 00:09:36.990 --> 00:09:39.750 and it instantly updates your daily to -do list. 00:09:39.950 --> 00:09:42.809 And your project tracker and your team's dashboard. 00:09:42.990 --> 00:09:45.570 That's the power of what it is building. Imagine 00:09:45.570 --> 00:09:48.450 seeing an AI spin up a fully relational command 00:09:48.450 --> 00:09:51.700 center just from text. In seconds. It automatically 00:09:51.700 --> 00:09:54.559 drops in realistic example data. It builds timeline 00:09:54.559 --> 00:09:56.539 views. The whole process takes under an hour. 00:09:56.720 --> 00:09:58.879 It feels like magic. But you cannot just stop 00:09:58.879 --> 00:10:02.019 there and list it. Phase 3 is all about polishing 00:10:02.019 --> 00:10:05.320 the final product. You run one final comprehensive 00:10:05.320 --> 00:10:08.980 prompt in Notion AI. You ask it to fill in highly 00:10:08.980 --> 00:10:11.740 realistic demo data. Buyers need to see the system 00:10:11.740 --> 00:10:14.139 actually working to understand it. You also ask 00:10:14.139 --> 00:10:17.509 the AI to clean up the visual layout. Fix any 00:10:17.509 --> 00:10:19.669 weird visual bugs. And critically, you ask it 00:10:19.669 --> 00:10:22.029 to generate step -by -step instructions. A clear 00:10:22.029 --> 00:10:24.570 how -to section is absolutely vital for long 00:10:24.570 --> 00:10:26.570 -term customer satisfaction and good reviews. 00:10:26.909 --> 00:10:29.970 Phase four is scaling. Once you build one successful 00:10:29.970 --> 00:10:32.669 template, the next one is exponentially faster. 00:10:32.990 --> 00:10:35.470 You can actually upload screenshots of top -performing 00:10:35.470 --> 00:10:38.409 Etsy listings directly into Clawed. As visual 00:10:38.409 --> 00:10:41.210 references, you can ask it to replicate complex 00:10:41.210 --> 00:10:43.429 features. Like dynamic journaling, for example. 00:10:43.870 --> 00:10:45.990 That's a feature that embeds completed daily 00:10:45.990 --> 00:10:48.730 tasks directly into a nightly journal entry. 00:10:48.909 --> 00:10:51.250 You use the screenshot, tweak the prompt slightly, 00:10:51.429 --> 00:10:54.289 and the AI matches the functionality. Once you 00:10:54.289 --> 00:10:56.570 have a few small tools, you bundle them together. 00:10:56.769 --> 00:10:59.190 You create an ultimate planner and charge a premium 00:10:59.190 --> 00:11:01.889 price. It is a remarkably efficient workflow. 00:11:02.350 --> 00:11:04.389 But I'm still curious about the handoff. Why 00:11:04.389 --> 00:11:06.509 is handing off the planning to Claude before 00:11:06.509 --> 00:11:09.450 touching Notion AI so critical? Claude designs 00:11:09.450 --> 00:11:12.110 the perfect blueprint so Notion AI handles heavy 00:11:12.110 --> 00:11:15.990 lifting seamlessly. Welcome back to the Deep 00:11:15.990 --> 00:11:19.769 Dive. So we've built a highly functional, beautiful 00:11:19.769 --> 00:11:22.470 Notion template. Now we actually have to sell 00:11:22.470 --> 00:11:25.549 the thing. Beat. This brings us to the final 00:11:25.549 --> 00:11:29.250 hurdle. Packaging and selling on Etsy. Here is 00:11:29.250 --> 00:11:32.169 the harsh truth of digital products. A beautifully 00:11:32.169 --> 00:11:34.970 working template isn't enough on its own. Buyers 00:11:34.970 --> 00:11:37.169 cannot physically test a digital file before 00:11:37.169 --> 00:11:38.909 they hand over their credit card. Therefore, 00:11:38.990 --> 00:11:41.350 your mock -up image has to do all the heavy lifting. 00:11:41.690 --> 00:11:44.429 The mockup essentially becomes the product. Creating 00:11:44.429 --> 00:11:47.169 a highly professional mockup used to require 00:11:47.169 --> 00:11:50.169 expensive, complicated software like Photoshop? 00:11:50.570 --> 00:11:53.269 Not anymore. You start by finding a high -quality, 00:11:53.389 --> 00:11:57.210 free mockup image. Search for a clean iPad or 00:11:57.210 --> 00:11:59.850 MacBook mockup on a stock site like Freepik. 00:12:00.190 --> 00:12:03.590 Next, you open a tool called Photopea. That's 00:12:03.590 --> 00:12:06.169 a completely free, browser -based image editor 00:12:06.169 --> 00:12:08.970 that mimics professional software. You open your 00:12:08.970 --> 00:12:11.309 downloaded mockup file right there in the browser. 00:12:11.659 --> 00:12:13.399 you look in the menu for something called the 00:12:13.399 --> 00:12:17.139 smart object layer that is a crucial term a smart 00:12:17.139 --> 00:12:19.379 object layer is simply a speckle image layer 00:12:19.379 --> 00:12:21.580 that automatically formats anything you paste 00:12:21.580 --> 00:12:24.600 into it it's essentially a magical placeholder 00:12:24.600 --> 00:12:27.200 for the device screen you paste a screenshot 00:12:27.200 --> 00:12:29.799 of your finished notion template into that exact 00:12:29.799 --> 00:12:32.669 layer you scale it to fit perfectly Then you 00:12:32.669 --> 00:12:34.529 just save it. When you go back to the main image 00:12:34.529 --> 00:12:36.669 view, your template is seamlessly integrated 00:12:36.669 --> 00:12:39.149 onto the device screen. It perfectly matches 00:12:39.149 --> 00:12:41.350 the lighting and angle. It looks incredibly professional. 00:12:41.629 --> 00:12:44.169 The entire process takes maybe 10 minutes. It 00:12:44.169 --> 00:12:46.750 costs absolutely nothing. But it builds massive 00:12:46.750 --> 00:12:49.450 immediate trust with the potential buyer. So 00:12:49.450 --> 00:12:52.230 why do we list this specifically on Etsy? Why 00:12:52.230 --> 00:12:53.789 wouldn't you just build your own website and 00:12:53.789 --> 00:12:56.509 keep all the profits? beat. It ultimately comes 00:12:56.509 --> 00:13:00.210 down to traffic and buyer intent. Etsy already 00:13:00.210 --> 00:13:02.809 has millions of active buyers with their credit 00:13:02.809 --> 00:13:05.649 cards on file. They are actively searching for 00:13:05.649 --> 00:13:08.370 productivity tools. Exactly. You don't have to 00:13:08.370 --> 00:13:10.610 spend a fortune on Facebook ads. You don't have 00:13:10.610 --> 00:13:13.070 to slowly build an email audience from scratch. 00:13:13.690 --> 00:13:16.590 etsy provides organic highly motivated traffic 00:13:16.590 --> 00:13:20.029 they also provide crucial trust badges verified 00:13:20.029 --> 00:13:23.149 reviews and bestseller tags make brand new sellers 00:13:23.149 --> 00:13:26.529 look highly legitimate very quickly and your 00:13:26.529 --> 00:13:29.509 actual listing strategy should be purely data 00:13:29.509 --> 00:13:31.980 driven Remember that listing view tool we talked 00:13:31.980 --> 00:13:34.360 about? You go back to those exact top performing 00:13:34.360 --> 00:13:37.259 listings. You study their tags. You look closely 00:13:37.259 --> 00:13:39.679 at their titles and keywords. You basically copy 00:13:39.679 --> 00:13:42.559 their entire SEO strategy. Just to be crystal 00:13:42.559 --> 00:13:44.759 clear, you do not copy their actual product. 00:13:45.039 --> 00:13:47.440 You copy the specific search keywords that bring 00:13:47.440 --> 00:13:49.940 them that massive traffic. You upload multiple 00:13:49.940 --> 00:13:52.159 high quality mockups showing different views. 00:13:52.480 --> 00:13:54.679 You write a product description that focuses 00:13:54.679 --> 00:13:57.080 heavily on the painful problem your template 00:13:57.080 --> 00:13:59.820 solves. Pricing is also highly strategic. here. 00:13:59.899 --> 00:14:03.080 A single, narrowly focused tool should sit between 00:14:03.080 --> 00:14:07.000 $7 and $27. Like that debt calculator we mentioned. 00:14:07.259 --> 00:14:09.799 But when you bundle three or four tools into 00:14:09.799 --> 00:14:12.320 a massive ultimate planner, you can comfortably 00:14:12.320 --> 00:14:15.919 charge $47 to $97, sometimes even more. It is 00:14:15.919 --> 00:14:19.210 all about perceived value. The larger bundle 00:14:19.210 --> 00:14:22.009 feels incredibly comprehensive to the buyer. 00:14:22.169 --> 00:14:25.269 It is fascinating, but does a fake stylized image 00:14:25.269 --> 00:14:27.909 really matter more than the actual software code 00:14:27.909 --> 00:14:30.549 underneath? Buyers purchase the feeling of organization. 00:14:31.470 --> 00:14:34.269 High quality visuals prove that feeling instantly. 00:14:34.610 --> 00:14:36.809 They are buying the feeling. That is a profound 00:14:36.809 --> 00:14:38.769 way to look at it. Let's zoom out for a second 00:14:38.769 --> 00:14:40.730 and look at the big idea here. If you're listening 00:14:40.730 --> 00:14:43.669 to this and want to try it, what should you realistically 00:14:43.669 --> 00:14:47.299 expect? Well, the revenue expectations are grounded 00:14:47.299 --> 00:14:51.000 in actual observable market data. A single niche 00:14:51.000 --> 00:14:54.259 tool like that snowball debt calculator averages 00:14:54.259 --> 00:14:57.600 around $900 a month. A newly launched bundled 00:14:57.600 --> 00:15:00.919 life planner can easily hit $3 ,000 to $5 ,000. 00:15:01.200 --> 00:15:03.620 And if you dedicate the time to build a full 00:15:03.620 --> 00:15:06.500 shop with multiple high -quality templates... 00:15:06.500 --> 00:15:08.679 The top performers on the platform are seeing 00:15:08.679 --> 00:15:12.460 $15 ,000 a month. That is truly life -changing 00:15:12.460 --> 00:15:14.799 money for what is essentially a side business. 00:15:15.139 --> 00:15:18.360 But the raw revenue is only half the story. The 00:15:18.360 --> 00:15:20.700 underlying mechanics of this specific business 00:15:20.700 --> 00:15:23.940 model are what truly stand out. Eat. Think about 00:15:23.940 --> 00:15:26.899 why most physical side hustles fail. They fail 00:15:26.899 --> 00:15:29.360 because of massive overhead. They require expensive 00:15:29.360 --> 00:15:31.919 inventory. They demand complex shipping and return 00:15:31.919 --> 00:15:34.870 logistics. Not this one. Every single sale is 00:15:34.870 --> 00:15:37.509 an automatic, instant digital delivery. You're 00:15:37.509 --> 00:15:39.470 asleep, the file delivers. You're on vacation, 00:15:39.750 --> 00:15:43.110 the file delivers. Cloud AI has completely eliminated 00:15:43.110 --> 00:15:45.110 the technical skill barrier that used to keep 00:15:45.110 --> 00:15:47.289 people out. You don't need to spend six exhausting 00:15:47.289 --> 00:15:49.590 months learning to code relational databases. 00:15:50.110 --> 00:15:53.049 And most importantly, this specific type of effort 00:15:53.049 --> 00:15:55.990 compounds. If you drive an Uber, you only earn 00:15:55.990 --> 00:15:58.370 money when your hands are physically on the wheel. 00:15:58.509 --> 00:16:01.330 If you build a Notion template, it stays on that 00:16:01.330 --> 00:16:04.429 digital shelf forever. Every single new template 00:16:04.429 --> 00:16:07.149 you build adds another permanent stream of passive 00:16:07.149 --> 00:16:09.970 revenue. You are slowly building a highly valuable 00:16:09.970 --> 00:16:12.830 asset library. Your very first niche template 00:16:12.830 --> 00:16:15.809 might take a full weekend to research and build. 00:16:15.970 --> 00:16:18.990 But your 10th template might only take two hours 00:16:18.990 --> 00:16:21.250 from start to finish. The friction is basically 00:16:21.250 --> 00:16:23.870 gone. Which really brings us to the ultimate 00:16:23.870 --> 00:16:26.429 takeaway for you, Lerner. The vast distance between 00:16:26.429 --> 00:16:29.889 having a good idea and having a polished, sellable 00:16:29.889 --> 00:16:32.990 digital product has completely collapsed. It 00:16:32.990 --> 00:16:35.169 used to be an impassable chasm for most people. 00:16:35.289 --> 00:16:38.129 Now it's literally a single afternoon. All you 00:16:38.129 --> 00:16:40.289 really need to do is the upfront research, find 00:16:40.289 --> 00:16:42.509 out what the market actually wants to buy. Let 00:16:42.509 --> 00:16:45.269 the AI handle the complex, tedious building phase. 00:16:45.740 --> 00:16:48.279 Create a beautiful, trustworthy mock -up. Let 00:16:48.279 --> 00:16:51.240 Etsy's algorithm handle the buyer traffic. It 00:16:51.240 --> 00:16:53.259 fundamentally changes how we have to think about 00:16:53.259 --> 00:16:55.419 creating value on the internet today. Two sec 00:16:55.419 --> 00:16:59.059 silence. It does. But it also raises a rather 00:16:59.059 --> 00:17:01.799 profound question about the near future. Yeah, 00:17:01.840 --> 00:17:03.500 we're clearly standing on the edge of a massive 00:17:03.500 --> 00:17:05.720 shift in personal computing. Think about this 00:17:05.720 --> 00:17:09.980 for a second. If AI can now build a custom, perfectly 00:17:09.980 --> 00:17:12.900 tailored organizational system in a matter of 00:17:12.900 --> 00:17:16.380 minutes, what exactly happens to the multimillion 00:17:16.380 --> 00:17:19.940 dollar template market in five years? What happens 00:17:19.940 --> 00:17:23.140 when every single user has a personal AI assistant 00:17:23.140 --> 00:17:26.740 customizing their entire digital workspace on 00:17:26.740 --> 00:17:29.279 the fly just by listening to them speak? Two 00:17:29.279 --> 00:17:32.039 sec silence. That is a wild thought. We will 00:17:32.039 --> 00:17:33.839 let you chew on that one for a while. Thank you 00:17:33.839 --> 00:17:36.079 for joining us on this deep dive. Keep questioning. 00:17:36.240 --> 00:17:38.940 Keep learning. We'll see you next time. Out to 00:17:38.940 --> 00:17:39.460 your own music.