WEBVTT 00:00:00.000 --> 00:00:04.240 Welcome to the Deep Dive. 2 .5 billion daily 00:00:04.240 --> 00:00:07.960 queries. That is the staggering reality today. 00:00:08.240 --> 00:00:11.019 A third window of generational digital wealth 00:00:11.019 --> 00:00:14.400 has just opened. It really has. We are unpacking 00:00:14.400 --> 00:00:17.739 a massive tectonic shift today. Yeah. We got 00:00:17.739 --> 00:00:20.719 our hands on a brand new February 2026 guide 00:00:20.719 --> 00:00:24.480 by Maxed Outban. It covers the completely uncharted... 00:00:24.989 --> 00:00:28.089 Kind of wild territory of chat GPT ads. We've 00:00:28.089 --> 00:00:29.969 got a lot of ground to cover. Right. We're going 00:00:29.969 --> 00:00:32.109 to explore the platform's mind -bending scale. 00:00:32.350 --> 00:00:34.950 And we will look closely at this crucial idea 00:00:34.950 --> 00:00:37.210 called the memory factor. Plus, we'll break down 00:00:37.210 --> 00:00:39.210 the mathematical shift you absolutely need for 00:00:39.210 --> 00:00:41.869 infinite scaling. Finally, we'll dive into why 00:00:41.869 --> 00:00:44.189 faceless corporate brands are essentially doomed 00:00:44.189 --> 00:00:46.770 here. They really are. I think we need some historical 00:00:46.770 --> 00:00:49.250 context to ground this. Every decade or so, a 00:00:49.250 --> 00:00:51.549 new platform emerges out of nowhere. A small 00:00:51.549 --> 00:00:52.909 group of people jumps in early, right? Yeah. 00:00:53.310 --> 00:00:55.789 They experiment, they fail, they build. They 00:00:55.789 --> 00:00:57.670 get their footing long before the massive crowd 00:00:57.670 --> 00:00:59.670 arrives. Right. And by the time the crowd finally 00:00:59.670 --> 00:01:02.829 shows up, the rules are rigidly set. Prices are 00:01:02.829 --> 00:01:06.569 sky high. But those early movers, they've already 00:01:06.569 --> 00:01:09.170 established an insurmountable lead. Think back 00:01:09.170 --> 00:01:12.349 to the very early days of Google ads. The early 00:01:12.349 --> 00:01:16.049 2000s. A local business owner running plumbing 00:01:16.049 --> 00:01:20.760 services in Ohio was paying. Maybe 10 cents a 00:01:20.760 --> 00:01:22.579 click. Everyone else on the sidelines thought 00:01:22.579 --> 00:01:25.040 the internet was just a passing fad. And now, 00:01:25.219 --> 00:01:29.939 that exact same plumbing click cost 15, maybe 00:01:29.939 --> 00:01:32.579 20 dollars? The arbitrage is completely gone. 00:01:32.799 --> 00:01:34.859 It happened again with Facebook ads. Remember 00:01:34.859 --> 00:01:38.829 2012? Brands could reach 50 ,000 highly targeted 00:01:38.829 --> 00:01:41.530 people for just 20 bucks. It was practically 00:01:41.530 --> 00:01:43.650 free distribution. Those days are totally gone. 00:01:43.810 --> 00:01:45.250 They're never coming back. The market corrected 00:01:45.250 --> 00:01:48.189 itself. So here we are in early 2026. A third 00:01:48.189 --> 00:01:50.510 window has opened. Most businesses are still 00:01:50.510 --> 00:01:52.170 standing on the sidelines today. They're waiting. 00:01:52.409 --> 00:01:54.769 They're unsure if this AI monetization thing 00:01:54.769 --> 00:01:57.590 is actually real. But it's very real. On February 00:01:57.590 --> 00:02:01.269 9th, 2026, OpenAI officially rolled out advertising. 00:02:01.750 --> 00:02:05.120 This launched directly within ChatGPT. For U 00:02:05.120 --> 00:02:08.379 .S. free and go tier users. This isn't a small 00:02:08.379 --> 00:02:11.479 hidden beta test for a few selected brands. Beat. 00:02:11.740 --> 00:02:14.520 The scale of this is honestly hard to comprehend. 00:02:14.780 --> 00:02:18.639 As of February 2026, we're looking at over 900 00:02:18.639 --> 00:02:23.240 million weekly active users. It's rapidly approaching 00:02:23.240 --> 00:02:25.659 the 1 billion milestone. It reached that volume 00:02:25.659 --> 00:02:28.560 faster than any platform in human history. They're 00:02:28.560 --> 00:02:32.229 seeing 5 .8 billion monthly visits. It's now 00:02:32.229 --> 00:02:34.789 the fourth most visited site on the entire planet. 00:02:35.030 --> 00:02:37.770 And like you said earlier, they handle 2 .5 billion 00:02:37.770 --> 00:02:41.210 daily queries. Yeah. And here is the kicker. 00:02:41.409 --> 00:02:44.129 Roughly 80 % of those queries are high intent. 00:02:44.469 --> 00:02:46.590 People aren't just scrolling mindlessly. They're 00:02:46.590 --> 00:02:50.090 doing deep education, intense research, or seeking 00:02:50.090 --> 00:02:52.770 very specific advice. And the most critical detail 00:02:52.770 --> 00:02:55.610 for advertisers is the user distribution. 95 00:02:55.610 --> 00:02:57.810 % of those users are on the free tier. That's 00:02:57.810 --> 00:03:01.030 roughly 855 million people every single week. 00:03:01.439 --> 00:03:04.199 They're now part of a massive, addressable advertising 00:03:04.199 --> 00:03:06.539 audience. Just to put that in perspective for 00:03:06.539 --> 00:03:09.159 you. ChatGPT currently has more weekly users 00:03:09.159 --> 00:03:11.639 than Twitter, LinkedIn, and Pinterest combined. 00:03:11.979 --> 00:03:14.360 It's a completely unprecedented audience pool. 00:03:14.539 --> 00:03:17.000 There's never been anything quite like it. But 00:03:17.000 --> 00:03:18.979 the pricing strategy is what really catches my 00:03:18.979 --> 00:03:22.699 eye. They launched with a $60 CPM. That's the 00:03:22.699 --> 00:03:26.039 cost per 1 ,000 impressions. $60 a CPM seems 00:03:26.039 --> 00:03:29.340 incredibly steep, especially compared to Meta's 00:03:29.340 --> 00:03:32.439 $20 rate. So why are they justifying charging 00:03:32.439 --> 00:03:34.879 three times as much right out of the gate? It 00:03:34.879 --> 00:03:37.639 entirely comes down to the high intent. nature 00:03:37.639 --> 00:03:40.340 of that audience. Right. OpenAI is deliberately 00:03:40.340 --> 00:03:43.000 positioning this as a highly premium platform. 00:03:43.340 --> 00:03:45.259 They're charging a premium to filter out the 00:03:45.259 --> 00:03:47.639 low quality spam. They want to ensure absolute 00:03:47.639 --> 00:03:50.780 top tier brand safety for major advertisers. 00:03:51.199 --> 00:03:53.599 And they have the internal data to prove that 00:03:53.599 --> 00:03:56.159 this placement actually converts. Premium positioning 00:03:56.159 --> 00:03:59.159 to ensure top tier brand safety and unmatched 00:03:59.159 --> 00:04:01.580 audience intent. Exactly. It filters out the 00:04:01.580 --> 00:04:03.699 noise immediately. That deep intent completely 00:04:03.699 --> 00:04:05.960 changes the game. This platform knows things 00:04:05.960 --> 00:04:08.280 about us that that no other platform knows. Honestly, 00:04:08.379 --> 00:04:11.120 legacy platforms feel incredibly shallow now. 00:04:11.280 --> 00:04:13.960 Think about it. Google really only knows the 00:04:13.960 --> 00:04:16.519 specific keywords you searched for. Facebook 00:04:16.519 --> 00:04:19.000 mostly knows what you clicked on or what pages 00:04:19.000 --> 00:04:22.100 you liked. Both of those are useful, but they're 00:04:22.100 --> 00:04:26.500 shallow compared to an ongoing AI dialogue. ChatGPT 00:04:26.500 --> 00:04:28.480 knows exactly what you're struggling with. It 00:04:28.480 --> 00:04:30.620 knows your timeline. It knows your emotional 00:04:30.620 --> 00:04:33.009 state at that exact moment. It knows the exact 00:04:33.009 --> 00:04:36.290 vocabulary you use to describe your own pain. 00:04:36.569 --> 00:04:39.009 The guide we're looking at uses a brilliant example. 00:04:39.470 --> 00:04:42.370 Imagine a user typing this into a prompt late 00:04:42.370 --> 00:04:44.379 at night. I have been struggling with weight 00:04:44.379 --> 00:04:47.420 loss for 14 months and I am exhausted. I just 00:04:47.420 --> 00:04:49.480 want to know what to do. You would never type 00:04:49.480 --> 00:04:52.079 that entire vulnerable paragraph into a Google 00:04:52.079 --> 00:04:54.439 search bar. But you'd absolutely tell that to 00:04:54.439 --> 00:04:57.220 chat GPT. Because interacting with it often feels 00:04:57.220 --> 00:04:59.879 like a private late night confession. Yeah. And 00:04:59.879 --> 00:05:03.019 that dynamic gives the AI an unprecedented level 00:05:03.019 --> 00:05:05.800 of insight. It truly understands the user's specific 00:05:05.800 --> 00:05:08.870 pain. No other ad network has access to that 00:05:08.870 --> 00:05:12.310 deep, raw, emotional state. Google relies on 00:05:12.310 --> 00:05:15.350 simple keyword matching. Facebook relies on basic 00:05:15.350 --> 00:05:18.529 behavioral clustering. But ChatGPT relies on 00:05:18.529 --> 00:05:21.389 predictive AI, which sounds like a buzzword. 00:05:21.550 --> 00:05:23.750 Right? It kind of does. Define that underlying 00:05:23.750 --> 00:05:27.350 tech for me in plain English. Software that guesses 00:05:27.350 --> 00:05:30.790 your next need based on your past actions. Beat. 00:05:30.910 --> 00:05:36.279 Wow. Oh, beat. Imagine scaling to 2 .5. billion 00:05:36.279 --> 00:05:40.040 queries each with deep personal context that's 00:05:40.040 --> 00:05:41.480 honestly kind of hard to wrap your head around 00:05:41.480 --> 00:05:44.220 it really is and this brings us to the most crucial 00:05:44.220 --> 00:05:47.220 technical differentiator the memory factor chat 00:05:47.220 --> 00:05:49.680 gpt actually remembers your past conversations 00:05:49.680 --> 00:05:52.699 across different sessions it knows you mentioned 00:05:52.699 --> 00:05:55.060 starting a new business three months ago it knows 00:05:55.060 --> 00:05:56.920 you asked about hiring your first employee last 00:05:56.920 --> 00:05:59.620 week it knows exactly where you are in a very 00:05:59.620 --> 00:06:02.819 specific multi -month journey no legacy ad platform 00:06:02.819 --> 00:06:05.560 can do this natively I'm trying to wrap my head 00:06:05.560 --> 00:06:08.160 around the timeline here. What makes this seven 00:06:08.160 --> 00:06:10.779 -month memory feature a total game changer for 00:06:10.779 --> 00:06:13.220 advertisers today? It completely shifts the dynamic 00:06:13.220 --> 00:06:15.959 from cold traffic to warm advice. Think about 00:06:15.959 --> 00:06:18.279 the friction of a normal ad. It interrupts you. 00:06:18.480 --> 00:06:21.060 But an ad served with deep historical context 00:06:21.060 --> 00:06:23.920 feels entirely different. It feels much more 00:06:23.920 --> 00:06:26.459 like a trusted friend giving you a timely, relevant 00:06:26.459 --> 00:06:29.339 recommendation. It turns random ad impressions 00:06:29.339 --> 00:06:33.000 into highly personalized, trusted recommendations 00:06:33.000 --> 00:06:35.920 over time. That's exactly why top strategists 00:06:35.920 --> 00:06:38.740 believe this will outperform every existing platform. 00:06:39.120 --> 00:06:41.819 The quality of targeting is just profoundly personal. 00:06:42.000 --> 00:06:44.699 The tech is clearly revolutionary. But how do 00:06:44.699 --> 00:06:47.879 we actually use this? The guide suggests step 00:06:47.879 --> 00:06:51.519 one is a massive mental shift. You have to stop 00:06:51.519 --> 00:06:54.439 thinking in terms of fixed marketing budgets. 00:06:54.899 --> 00:06:57.000 Most traditional businesses approach advertising 00:06:57.000 --> 00:07:00.100 completely backward. They set a rigid, fixed 00:07:00.100 --> 00:07:03.120 annual budget for marketing. Say $50 ,000 for 00:07:03.120 --> 00:07:05.680 the year. then they divide it up across various 00:07:05.680 --> 00:07:08.220 channels. That works fine in stable, entirely 00:07:08.220 --> 00:07:10.699 predictable markets. But it's a fatal flaw on 00:07:10.699 --> 00:07:13.759 a brand new, highly volatile platform. Costs 00:07:13.759 --> 00:07:16.040 and algorithmic behaviors can shift rapidly in 00:07:16.040 --> 00:07:18.319 just a few weeks. I still wrestle with prompt 00:07:18.319 --> 00:07:20.980 drift myself, so I know how fast this AI landscape 00:07:20.980 --> 00:07:23.379 changes. Right. Everything moves incredibly fast. 00:07:23.420 --> 00:07:25.779 You need a much more agile approach. Just to 00:07:25.779 --> 00:07:27.819 start thinking purely in terms of an allowable 00:07:27.819 --> 00:07:31.720 cost per sale. We call it ACPS. The guide proposes 00:07:31.720 --> 00:07:34.180 a pivot away from those fixed budgets. The math 00:07:34.180 --> 00:07:36.800 is straightforward, but the mindset shift is 00:07:36.800 --> 00:07:40.240 huge. Say your average sale value nets you $25 00:07:40.240 --> 00:07:43.860 ,000. And you sit down and decide on a comfortable 00:07:43.860 --> 00:07:47.019 spend to win that specific sale. Let's say that 00:07:47.019 --> 00:07:50.319 comfortable amount is $400. Then your allowable 00:07:50.319 --> 00:07:54.319 cost per sale is simply $400. That becomes your 00:07:54.319 --> 00:07:56.860 magic number, your infinite ceiling. As long 00:07:56.860 --> 00:07:59.779 as each new customer costs less than $400 to 00:07:59.779 --> 00:08:02.180 acquire, there's absolutely no limit. You can 00:08:02.180 --> 00:08:04.600 and should scale your ad spend indefinitely. 00:08:04.740 --> 00:08:08.060 But wait, if I'm a small business owner, an allowable 00:08:08.060 --> 00:08:11.120 cost per sale sounds great in theory. I still 00:08:11.120 --> 00:08:13.300 have a finite amount of cash in the bank to float 00:08:13.300 --> 00:08:15.620 those ads. Isn't unlimited scaling a bit of a 00:08:15.620 --> 00:08:17.699 myth for the little guy? It's a cash flow challenge, 00:08:17.839 --> 00:08:21.360 absolutely. But the principle... remains critical 00:08:21.360 --> 00:08:24.279 you turn a limited marketing mindset into a ruthless 00:08:24.279 --> 00:08:27.060 roi machine if a channel brings in customers 00:08:27.060 --> 00:08:30.399 below your acps you funnel every available dollar 00:08:30.399 --> 00:08:32.320 there if it gets more expensive you pull back 00:08:32.320 --> 00:08:35.610 instantly This agility is crucial for early platforms. 00:08:35.909 --> 00:08:39.169 They almost always deliver incredibly low -cost 00:08:39.169 --> 00:08:41.649 leads before they get totally saturated. What 00:08:41.649 --> 00:08:43.710 happens to companies that stubbornly cling to 00:08:43.710 --> 00:08:45.690 their fixed annual budgets? They move way too 00:08:45.690 --> 00:08:48.049 slowly. They wait for committee meetings. They 00:08:48.049 --> 00:08:50.509 wait for next quarter's budget allocations to 00:08:50.509 --> 00:08:52.509 be approved. And by then the whole landscape 00:08:52.509 --> 00:08:55.230 has shifted. They spend months getting approvals 00:08:55.230 --> 00:08:57.669 while the low -cost early opportunity completely 00:08:57.669 --> 00:09:01.600 vanishes. Exactly. The golden window passes them 00:09:01.600 --> 00:09:05.100 by entirely. You absolutely need your ACPS calculated 00:09:05.100 --> 00:09:08.539 before you write a single AI ad. Beta will be 00:09:08.539 --> 00:09:10.840 right back. Sponsor, mid -roll sponsor, read 00:09:10.840 --> 00:09:13.940 placeholder. And we are back. That low friction 00:09:13.940 --> 00:09:16.460 mental shift naturally leads us into step two. 00:09:16.600 --> 00:09:19.519 The actual practical ad framework you need to 00:09:19.519 --> 00:09:22.059 use here. Here is something incredibly reassuring 00:09:22.059 --> 00:09:24.639 amid all this new tech. The core fundamentals 00:09:24.639 --> 00:09:27.139 of direct response advertising haven't changed 00:09:27.139 --> 00:09:30.080 in decades. Human psychology remains exactly 00:09:30.080 --> 00:09:33.879 the same. It's fascinating. A 1980s newspaper 00:09:33.879 --> 00:09:37.679 ad structure works perfectly on ChatGPT in 2026. 00:09:38.159 --> 00:09:41.419 The delivery mechanism is entirely new. But the 00:09:41.419 --> 00:09:43.639 underlying psychological triggers are identical. 00:09:44.039 --> 00:09:46.519 Max outlines a simple four -part ad framework. 00:09:47.059 --> 00:09:50.940 Hook, value proposition, credibility, and call 00:09:50.940 --> 00:09:53.789 to action. Let's unpack those. First up is the 00:09:53.789 --> 00:09:55.950 hook. It's usually just one sentence. Its only 00:09:55.950 --> 00:09:59.629 job is to stop someone mid -scroll. It must forcefully 00:09:59.629 --> 00:10:02.429 make them read the very next line. You can categorize 00:10:02.429 --> 00:10:04.889 every single effective hook into three distinct 00:10:04.889 --> 00:10:09.289 types. Pain, prize, or process. A pain hook targets 00:10:09.289 --> 00:10:12.629 a deep frustration or an unmet need. Something 00:10:12.629 --> 00:10:15.789 like, are you frustrated? You're not losing weight 00:10:15.789 --> 00:10:17.629 even though you go to the gym four days a week. 00:10:17.789 --> 00:10:20.529 A prize hook targets a strong desire or a future 00:10:20.529 --> 00:10:22.799 outcome. Would you like to get into the absolute 00:10:22.799 --> 00:10:25.519 best shape of your life before summer? And a 00:10:25.519 --> 00:10:28.080 process hook offers a very specific solution 00:10:28.080 --> 00:10:30.840 or method. The 12 -week metabolic system that 00:10:30.840 --> 00:10:33.320 gets busy professionals fit. You pick one of 00:10:33.320 --> 00:10:35.700 those angles for each ad. These are deep, proven 00:10:35.700 --> 00:10:37.879 patterns in human psychology. They always work. 00:10:38.100 --> 00:10:40.720 Next is your value proposition. You must answer 00:10:40.720 --> 00:10:43.320 three specific things clearly. What do you do? 00:10:43.460 --> 00:10:46.519 For whom do you do it? And what is the exact 00:10:46.519 --> 00:10:50.980 measurable result? For example. We help B2B software 00:10:50.980 --> 00:10:54.080 business owners scale their revenue by building 00:10:54.080 --> 00:10:57.259 automated outbound sales teams. It must be totally 00:10:57.259 --> 00:11:00.460 instantly clear. If a reader has to reread that 00:11:00.460 --> 00:11:03.320 sentence to understand it, you need to rewrite 00:11:03.320 --> 00:11:06.620 it. Third is credibility. This isn't about boasting 00:11:06.620 --> 00:11:08.179 about how long you've been in business. It's 00:11:08.179 --> 00:11:10.299 about quickly proving you actually know what 00:11:10.299 --> 00:11:13.029 you're doing. You can use raw numbers. Oh. Total 00:11:13.029 --> 00:11:16.230 client served or actual revenue generated. You 00:11:16.230 --> 00:11:18.950 can use direct quotes and testimonials from real 00:11:18.950 --> 00:11:20.769 customers. Or you can use borrowed credibility. 00:11:21.129 --> 00:11:23.990 Even citing a single solid peer reviewed study 00:11:23.990 --> 00:11:26.590 related to your method is incredibly valuable. 00:11:26.909 --> 00:11:29.409 I look at building this framework like stacking 00:11:29.409 --> 00:11:32.250 Lego blocks of data to build a frictionless profile. 00:11:32.590 --> 00:11:34.610 That's a great way to view it. But the final 00:11:34.610 --> 00:11:38.210 piece is the call to action. The CTA. This specific 00:11:38.210 --> 00:11:41.110 part will literally make or break your chat GPT 00:11:41.110 --> 00:11:43.980 ads. This is where chat GPT ads become genuinely 00:11:43.980 --> 00:11:46.080 different from those legacy platforms we discussed. 00:11:46.299 --> 00:11:49.059 On Google or Facebook, the CTA almost always 00:11:49.059 --> 00:11:51.720 takes users to a completely different page. It 00:11:51.720 --> 00:11:54.000 bounces them out to a different website. It feels 00:11:54.000 --> 00:11:56.220 like a totally different context. You're opening 00:11:56.220 --> 00:11:58.200 a different tab, shifting into a different emotional 00:11:58.200 --> 00:12:01.960 state. But on chat GPT, users are already deeply 00:12:01.960 --> 00:12:04.960 engaged in a conversation with the AI. They're 00:12:04.960 --> 00:12:08.250 in a highly focused problem -solving mode. Why 00:12:08.250 --> 00:12:10.970 is sending a user to a traditional website a 00:12:10.970 --> 00:12:13.889 massive mistake here? Because it creates instant 00:12:13.889 --> 00:12:16.769 jarring friction. You're abruptly pulling them 00:12:16.769 --> 00:12:18.649 out of their current flow. A generic website 00:12:18.649 --> 00:12:22.230 feels clunky compared to a fluid AI chat. Taking 00:12:22.230 --> 00:12:25.070 users out of their focused AI problem -solving 00:12:25.070 --> 00:12:27.250 flow feels like a downgrade. It really does. 00:12:27.470 --> 00:12:31.149 So you need unique, platform -specific CTAs. 00:12:31.190 --> 00:12:33.610 The guide outlines three winning approaches tailored 00:12:33.610 --> 00:12:35.789 for this specific environment. Number one is 00:12:35.789 --> 00:12:38.320 called the human conversation. you deliberately 00:12:38.320 --> 00:12:41.500 position human experience as the exact gap that 00:12:41.500 --> 00:12:44.159 ai simply cannot fill you say something like 00:12:44.159 --> 00:12:47.720 chat jpt can provide the basic answers but it 00:12:47.720 --> 00:12:51.039 can't share real world nuanced experience let's 00:12:51.039 --> 00:12:53.179 talk it naturally positions human connection 00:12:53.179 --> 00:12:56.519 as the logical next step number two is the custom 00:12:56.519 --> 00:12:59.139 ai experience you meet the user right where they 00:12:59.139 --> 00:13:02.679 already are deep inside an ai environment you 00:13:02.679 --> 00:13:05.279 offer them a better more specialized ai tool 00:13:05.740 --> 00:13:08.840 specifically tuned for their problem. You don't 00:13:08.840 --> 00:13:12.259 ask them to leave AI entirely. You just ask them 00:13:12.259 --> 00:13:15.139 to use your better AI. It's an incredibly easy 00:13:15.139 --> 00:13:17.799 yes. Far easier than dissecting them to read 00:13:17.799 --> 00:13:20.779 a static website page. And number three is the 00:13:20.779 --> 00:13:23.879 in -app purchase. Sam Altman has publicly discussed 00:13:23.879 --> 00:13:26.659 making transactions natively possible directly 00:13:26.659 --> 00:13:30.100 inside ChatGPT. It's very similar to how TikTok 00:13:30.100 --> 00:13:33.039 shop keeps users completely inside the platform 00:13:33.039 --> 00:13:36.190 ecosystem. They can swipe. Browse and complete 00:13:36.190 --> 00:13:38.330 a purchase without ever leaving the chat window. 00:13:38.529 --> 00:13:41.029 This natively converts at a fundamentally higher 00:13:41.029 --> 00:13:44.960 rate. is basically zero you should honestly start 00:13:44.960 --> 00:13:46.639 building lightweight products for this right 00:13:46.639 --> 00:13:49.360 now simple quizzes or deep assessments work perfectly 00:13:49.360 --> 00:13:51.740 they naturally lead to personalized recommendations 00:13:51.740 --> 00:13:53.899 they're incredible for generating high quality 00:13:53.899 --> 00:13:56.879 leads here absolutely low friction is the ultimate 00:13:56.879 --> 00:13:59.440 key to this platform that low friction environment 00:13:59.440 --> 00:14:01.940 ties directly into who actually wins here because 00:14:01.940 --> 00:14:04.559 it isn't the massive faceless corporations anymore 00:14:04.559 --> 00:14:07.779 right it's the individual the personal brand 00:14:07.779 --> 00:14:10.419 imperative is our third step Personal brands 00:14:10.419 --> 00:14:13.039 are completely destroying traditional business 00:14:13.039 --> 00:14:16.480 brands on ChatGPT. There's a very simple underlying 00:14:16.480 --> 00:14:19.500 technical reason for this shift. ChatGPT was 00:14:19.500 --> 00:14:22.000 primarily trained on the open internet. And the 00:14:22.000 --> 00:14:24.840 internet is overwhelmingly filled with content 00:14:24.840 --> 00:14:28.179 generated by individual humans. Logs. chaotic 00:14:28.179 --> 00:14:31.120 social media posts, detailed articles, and long 00:14:31.120 --> 00:14:34.159 -form expert interviews. It wasn't trained heavily 00:14:34.159 --> 00:14:36.679 on dry corporate press releases. It fundamentally 00:14:36.679 --> 00:14:39.039 doesn't care about polished, sanitized brand 00:14:39.039 --> 00:14:42.259 campaigns. As a result, the ChatGPT model naturally 00:14:42.259 --> 00:14:45.139 tends to recommend and reference people. It actively 00:14:45.139 --> 00:14:47.759 recommends individual experts. It frequently 00:14:47.759 --> 00:14:50.120 cites individuals who maintain a highly visible 00:14:50.120 --> 00:14:52.840 online presence. On the other hand, faceless 00:14:52.840 --> 00:14:55.399 corporate companies are doomed. If your company 00:14:55.399 --> 00:14:57.799 just has a polished website, and absolutely no 00:14:57.799 --> 00:15:00.159 distinct human voice, you're nearly invisible 00:15:00.159 --> 00:15:02.720 to the system's logic. The guide mentions multiple 00:15:02.720 --> 00:15:05.419 rigorous tests on this. The exact same marketing 00:15:05.419 --> 00:15:08.440 message delivered by a recognizable person consistently 00:15:08.440 --> 00:15:11.600 outperforms the generic brand account. The performance 00:15:11.600 --> 00:15:14.259 gap isn't small either. How does a traditional 00:15:14.259 --> 00:15:17.580 behind -the -scenes business owner actually become 00:15:17.580 --> 00:15:20.440 visible to this model? You have to deliberately 00:15:20.440 --> 00:15:23.940 step out of the shadows. You must actively create 00:15:23.940 --> 00:15:27.940 a strong, traceable digital footprint. Publish 00:15:27.940 --> 00:15:31.100 consistent, opinionated content so the AI recognizes 00:15:31.100 --> 00:15:34.200 and cites your specific expertise. Yeah, and 00:15:34.200 --> 00:15:36.360 you don't need to go massively viral. You just 00:15:36.360 --> 00:15:38.460 need enough consistent visibility. When someone 00:15:38.460 --> 00:15:41.179 asks ChatGPT about your specific niche, your 00:15:41.179 --> 00:15:43.840 name needs to be in the training weights to come 00:15:43.840 --> 00:15:46.029 up. The window for this specific opportunity 00:15:46.029 --> 00:15:48.509 is wide open right now. But history tells us 00:15:48.509 --> 00:15:50.769 it won't be open for long. The cheap early mover 00:15:50.769 --> 00:15:53.149 advantage on Google and Facebook is totally gone. 00:15:53.350 --> 00:15:56.250 Right now is the precise time to build that personal 00:15:56.250 --> 00:15:59.389 AI presence. Let's recap the big idea we've unpacked 00:15:59.389 --> 00:16:01.870 today. The third great window of digital advertising 00:16:01.870 --> 00:16:04.529 is wide open. We're looking at a staggering scale 00:16:04.529 --> 00:16:07.870 of 900 million weekly users. That massive audience 00:16:07.870 --> 00:16:11.950 is combined with a $60 CPM. And crucially... 00:16:12.399 --> 00:16:15.000 It features deep contextual memory that spans 00:16:15.000 --> 00:16:18.019 months. Early movers who fundamentally abandon 00:16:18.019 --> 00:16:20.799 rigid fixed budgets for an allowable cost per 00:16:20.799 --> 00:16:23.940 sale will win. They absolutely will. Especially 00:16:23.940 --> 00:16:27.320 those agile enough to utilize frictionless in 00:16:27.320 --> 00:16:30.519 -app CTAs. And the individuals who boldly step 00:16:30.519 --> 00:16:32.899 out from behind faceless corporate logos will 00:16:32.899 --> 00:16:35.440 win disproportionately. So here is what you need 00:16:35.440 --> 00:16:38.639 to do today. Take immediate action. Calculate 00:16:38.639 --> 00:16:41.299 your allowable cost per sale right now. Figure 00:16:41.299 --> 00:16:43.740 out your magic number today. Start aggressively 00:16:43.740 --> 00:16:46.279 building those lightweight quizzes or assessments. 00:16:46.600 --> 00:16:48.779 Capture those early leads before the market completely 00:16:48.779 --> 00:16:51.500 saturates. Remember that opening historical story? 00:16:51.720 --> 00:16:53.340 Don't be the business owner paying five times 00:16:53.340 --> 00:16:55.399 more a few years from now. Don't miss out on 00:16:55.399 --> 00:16:57.419 the arbitrage just because you waited to see 00:16:57.419 --> 00:16:59.480 if the shift was real. It's happening right now. 00:16:59.659 --> 00:17:03.500 Beat. If an AI deeply understands our 2 a .m. 00:17:03.500 --> 00:17:06.200 struggles, our exact vocabulary, and our emotional 00:17:06.200 --> 00:17:09.680 state to service the absolute perfect ad? Two 00:17:09.680 --> 00:17:12.680 sec silence. At what point does perfectly targeted 00:17:12.680 --> 00:17:16.200 marketing cross the line into psychological manipulation? 00:17:16.819 --> 00:17:19.220 Something to think about. Out Hero Music.