You know that feeling. It's 11 p .m. The house
is dead quiet. You're staring at your monitor
and the blue light is just burning a hole into
your retinas. You've got Facebook Ad Manager
open in one tab, a half -written blog post in
another, and you're trying to figure out why
your conversion rate has totally flatlined. You
are trying to be the writer, the data scientist,
the designer, and the strategist all at once.
And it is just exhausting. And the classic solopreneur
shuffle. You're doing everything, but it feels
like you're accomplishing nothing. Exactly. It's
the paralysis of the modern marketer. I mean,
we have more tools than ever, but somehow we
have less time. The cognitive load of switching
hats going from like creative artist to cold
analyst in five minutes is massive. It burns
you out faster than the actual work does. It
does. And that context switching is the killer.
It's not the work. It's the mental tax of changing
gears. That is exactly what we are unpacking
today. We're doing a deep dive into a really
fascinating concept from marketing expert Corey
Haynes. It's about stopping that late night shuffle.
We're looking at how to build an AI marketing
dream team. And I want to be clear, right up
front, we are not talking about just asking chat
GPT to write a blog post and, you know, hoping
for the best. Right, because that's the mistake
everyone makes. They treat AI like a magic eight
ball. You just shake it and hope for a good answer.
What we're looking at today is treating AI like
a staff. We're talking about installing 10 specific
specialized personas or skills that act like
individual employees with very specific job descriptions.
A 10 -person marketing department for free. I
love the sound of that. The roadmap for this
deep dive is pretty cool. We're going to build
this team layer by layer. We'll start with the
creatives, move to the outreach engine, head
into the science lab, which I'm a little scared
of, to be honest, and finally, meet the boss.
The science lab is where the money is made, so
don't be too scared. But let's start where every
business starts. the creative team. Let's do
it. So, expert number one, the page conversion
optimizer. This one hits close to home because
I've definitely spent hours picking fonts for
a landing page, thinking that was the work. We
all have. We obsess over the aesthetics, the
colors, the vibe, the logo placement. But this
agent, the page conversion optimizer, it doesn't
care about your font choice. It puts on a critic
hat. It's looking for friction. Define friction
in this context for me. Friction is anything
that causes even a millisecond of hesitation
in the user's brain. And the problem is, as the
business owner, you're blind to it. You built
the house. You don't see the cracks. You know
what you meant to say. This AI agent acts like
a psychologist. It looks at your headline and
asks, does this actually address a fear or is
this just a clever pun that nobody understands?
The source material had a great example of this
regarding a productivity app. The generic headline
was, organize your life better, which sure sounds
fine. But the optimizer just tore it apart. It
did. It suggested changing it to stop pulling
all -nighters. Whoa. That is a visceral difference.
It is. Organize your life is a vague promise.
It's vitamin marketing. Stop pulling all -nighters
is a painkiller. It implies the AI understands
the consequence of the problem. That's what this
expert does. It shifts you from talking about
features to talking about benefits. It forces
you to answer this so what question. It raises
a probing question for me, though. Why is it
so? incredibly hard to critique our own work.
Why do we need a robot to tell us our headline
is boring? It's context blindness. We are so
deep in our own context. We know the product.
We know the history. We know the jargon that
we assume the visitor knows it, too. The AI provides
objective distance. It doesn't care about your
feelings. It cares about clarity. It simulates
the cold and patient eyes of a stranger who just
landed on your site. That is valuable. OK, so
the optimizer fixes the structure, but we still
have BlinkPabe syndrome. We need to fill the
empty boxes with words. Enter expert number two,
the professional copywriter. Now I have to play
devil's advocate here. I've seen generic AI writing.
It loves words like unlock, unleash, and tapestry.
It sounds like a bad high school valedictorian
speech. It does. In today's fast paced digital
landscape, it's just fluff. The reason AI does
that is because it's trained to be agreeable
and safe. But the professional copywriter persona
is different because it's forced to use frameworks.
It doesn't just write text. It constructs an
argument. You mentioned frameworks. The deep
dive highlights things like ADA and PAS. Can
we break those down? Sure. ADA is classic. Attention,
interest, desire, action. But PAS is where the
magic happens, especially for pain point marketing.
Problem agitation solution. PAS is interesting
because it seems almost Negative. You start with
the problem. You have to. You have to validate
the user's struggle. The example from the deep
dive was for a meal prep service. A generic prompt
would just say, buy our healthy food. The copywriter
agent, using P .A .S., starts with the problem.
It's 6 p .m., the kids are hungry, and you're
exhausted. Okay, I feel seen. Right. Thin the
agitation, twisting the knife a little. Do you
really want to feel the guilt of the drive -through
again? Do you want that sluggish feeling tomorrow
morning? Oof. That guilt trip is effective. And
then, only then, does it offer the solution.
Dinner on the table in five minutes. No guilt,
just health. See, it's not just words. It's an
emotional journey. I can see how some people
might think using a framework makes the writing
feel robotic, though, like painting by numbers.
Doesn't it lose the soul? That's a common worry.
But think of the framework as the skeleton. It
holds the creature up. You, the human, provide
the flesh and blood, the empathy, the specific
details. The AI just ensures the bones are in
the right place so the argument doesn't collapse.
Fair enough. So we've got the structure, we've
got the persuasive copy, we're ready to hit publish
route. Absolutely not. I knew you were going
to say that. You need expert number three, the
copy editor. And this is crucial. The writer
and the editor are two different brains, even
in a human. When you're writing, you're in creative
mode generative, messy, flowy. If you try to
edit while you write, you block the flow. But
if you publish without editing, you look unprofessional.
This is the strict teacher with the red pen.
It is. It's looking for passive voice. It's looking
for sentences that are over 20 words long. It's
ensuring the tone is consistent. There's a prompt
in the source material that literally asks for
a before and after of a paragraph. And it's shocking
how much better the after is just by cutting
the fluff. So why not just let the copywriter
agent edit itself? Why the separation? Why can't
I just say, write this and make it good? Because
of what you could call hallucinated brilliance.
The AI thinks what it just wrote is perfect.
By engaging a separate agent, a separate chat
window or context, you force a modality shift.
You are explicitly telling the system, stop creating,
start critiquing. It acts as a quality control
gate. I like that. A quality control gate. OK,
so that's our creative team. We've built the
asset. Now we need to get it in front of people.
Let's move to segment B, the outreach engine.
And we have to start with the granddaddy of them
all, email. Expert number four. And before anyone
rolls their eyes, email is not dead. I feel like
we hear email is dead every single year, usually
from people trying to sell us a course on TikTok
ads. Exactly. And every year, the data proves
them wrong. The source mentions a return of $36
for every $1 spent on email marketing. That is
astronomical. but only if you do it right. Most
people just blast B -U -Y now emails until everyone
unsubscribes. Guilty as charged. So what does
the email specialist agent do differently? It
builds sequences. It understands the narrative
arc. It takes a stranger and moves them from
who are you to I trust you to take my money.
It maps out, for example, a four -day flow. Day
one is pure value, no pitch. Day two might be
a horror story. A horror story? A vampire's a
business horror story. What happens if you don't
solve the problem? For a real estate agent, maybe
the story's about a couple who tried to sell
their home alone and lost $20 ,000. It raises
the stakes. And then day three? Social proof,
showing that others have survived the horror
story by working with you. And the probing question
here, what is the single most critical component
the AI focuses on? Because I can write a great
email, but if nobody opens it? The subject line,
always. It's the gatekeeper. If the subject line
is boring, the brilliant email inside never exists.
The AI balances curiosity with clarity. It avoids
clickbait, but it demands attention. It creates
that open loop in your brain that you just have
to close. OK, so email nurtures the people we
know. But what about the billions of people who
don't know us? We need Google. Enter expert number
five, the SEO auditor. Now, SEO usually feels
like math homework. It's scary. It feels technical.
People think they need to be coders, but the
SEO auditor skill acts like a librarian. Imagine
your website is a book. If the cover is torn,
the title is missing, and the pages are glued
together, the librarian Google is going to hide
it in the basement. They aren't going to put
it in the front window. This agent checks the
condition of your book. It's checking for things
like keywords and H1 tags, right? It's deeper
than just keywords. It scans for semantic gaps.
For example, you might write a great post about
hiking boots. But if you never use the phrase
ankle support or waterproof or traction, Google's
algorithm gets confused. It thinks, is this really
about hiking boots? How can you talk about boots
without mentioning traction? The AI spots those
gaps instantly. So it's not that SEO is just
for coders. It's that the technical checks are
just tedious. Correct. The agent handles the
tedious technical check, leaving you to focus
on the content quality. Now here's where it gets
really interesting. Expert number six. The programmatic
SEO strategist. When I read this part of the
deep dive, my jaw hit the floor a little bit.
We're talking about scale here that humans can't
really do manually. This is the big leagues tactic.
I mean, think about TripAdvisor or Yelp. When
you search best hotel in Austin, you get a page.
Best hotel in Boston, you get a page. Do you
think they have a human writer typing out those
thousands of pages one by one? That would take
a century. Exactly. They use programmatic SEO.
They create one master template, a head term,
plus a variable, best hotel and city name. Then
they plug in a database. This AI agent helps
you design that architecture. It's like building
a factory instead of handcrafting a chair. Perfectly
put, it helps you identify the patterns in your
niche. If you run a job board, you don't write
500 articles. You build a structure for remote
job title jobs and let the data fill the pages.
But I have to stop you there. Doesn't Google
hate duplicate content? Isn't that a penalty
waiting to happen? If I just swap Austin for
Boston, isn't that just spam? That's the catch.
And that's what the strategist ensures you avoid.
You cannot just copy -paste the same text and
swap the city name. You need unique data points
for every page. Average salary in Austin versus
Boston. Cost of living. Top industries. The AI
helps you map out what unique data you need so
each page is valuable on its own. That is wild.
It really shifts your thinking from writer to
architect. You're building systems. And that's
the theme here. You're becoming a manager of
systems, not just a doer of tasks. Speaking of
systems, let's enter the science lab, segment
C. This is where we stop guessing and start measuring.
Expert number seven is the analytics tracking
specialist. This is where dreams go to die or
to thrive. Most people live on vanity metrics.
Likes. Likes, views, impressions. They feel good.
They give you a little dopamine hit, but they
don't pay the rent. The analytics specialist
forces you to look at KPIs, key performance indicators,
leads, cost per acquisition. conversion rate.
The source mentioned something really specific
here, filtering out internal traffic. I laughed
because I am definitely the person who visits
my own website 50 times a day just to see how
it looks. And you are ruining your own data.
If you have a hundred visitors and 50 of them
are you, your conversion rate looks terrible.
You think your business is failing but really
you're just obsessing. The AI acts as a data
translator. It helps you set up filters and tools
like Google Analytics 4 which is notoriously
confusing so you're looking at real customer
behavior, not your own anxiety. So once we have
clean data, we start asking questions. What if
I changed this headline? What if the button was
red? This brings us to expert number eight, the
A -B testing designer. This is about the scientific
method. Most people just change something on
their site and see what happens, but that's dangerous.
Maybe sales went up because it's payday, not
because you changed the button. Right. Correlation
is not causation. Exactly. The A -B testing designer
calculates Statistical significance. Explain
that like I'm five. Okay. Imagine you flip a
coin three times and it comes up heads three
times. You might conclude, wow, this coin only
lands on heads. That's a bad business decision.
You need to flip it a hundred times to know the
truth. The AI tells you. Based on your current
traffic, you need to run this test for 14 days
to be sure it's not just luck. What's the danger
of testing without this agent? You call a winner
too early. You make a permanent change that actually
hurts your business, all because you had one
lucky afternoon. The AI prevents that. OK. Expert
number nine. We're in the home stretch. The user
is ready to sign up. They're on the form. And
then they leave. This is the sign up flow optimization
expert. The last mile problem. You've done all
the work. and you lose them at the finish line
because you asked for their phone number. Why
do we do that? Why do we ask for so much info?
Greed. Pure data greed. We want to know everything
about them, just in case. But every extra field
is cognitive load. It makes the user think, why
do they need my phone number? Are they going
to call me in? And once they start thinking,
they stop clicking. We want zero thinking. We
want a slippery slide. So this expert looks at
your form and just starts cutting. Ruthlessly.
Do you really need their job title right now?
No. Delete it. It often suggests breaking forms
into steps. Get the email first. Then once they're
committed, ask for the name. It reduces the perceived
effort. I love the idea of reducing cognitive
load. Just let them in. Exactly. Get the relationship
started. You can ask for the phone number later.
So we have our creatives, our outreach, and our
scientists. But a team of specialists needs a
leader. If the SEO guy wants to write robot text
and the poppy writer wants to write poetry, who
wins? That's expert number 10. The marketing
strategist. Your boss. The boss. The strategist
sees the forest, not the trees. It aligns everything
to a business goal. The example in the deep dive
was a flower shop. The strategy isn't worrying
about the H1 tag. It's looking at the calendar.
It's saying, OK, January is retention, February
is Valentine's prep, March is partnerships. I
was surprised by that. Can AI really understand
something as human as seasonality? Surprisingly,
yes, because. Seasonality is just a pattern of
human behavior. The AI has access to vast amounts
of historical data. It knows when people buy
flowers and knows when people join gyms. And
it knows when people buy grills. It maps tactics
to those timelines. So we have this incredible
team of 10. But here's the practical question,
the technical implementation. How do I actually
hire these robots? Do I need to be a coder? Do
I need to install Python? This is the best part.
No, you don't. These experts are just text files.
They're open source prompts written in Markdown.
Markdown. It's just a fancy way of formatting,
test, using bolding, bullet points, headers.
It helps the AI understand the structure of the
instructions. So it's literally copy and paste.
It is copy and paste. You go to the repository,
Corey Haynes has these on GitHub. You open the
file for Copywriter, you copy the text, and you
paste it into your chat with Claude or ChatGPT
before you start working. It's like handing a
job description to a temp worker right as they
walk in the door. Precisely. You're saying, for
the next 20 minutes, you are not a generic AI.
You are a professional copywriter using the PAS
framework. Go. I have to admit something here.
I often struggle with what they call prompt drift.
I start a chat, and five minutes later the AI
is giving me generic advice again. It forgets
who it's supposed to be. We all do. I still wrestle
with it myself. It's a known issue with large
language models. Their context window gets muddy.
That's why this method is so powerful. By pasting
that persona definition at the start, often called
a system message, you anchor the AI. You create
a boundary. It keeps the employee in character.
That anchoring concept is key. So if I switch
tasks, I should probably start a new chat. 100%.
Don't ask the copywriter chat to check your analytics.
Open a new window. Hire the new expert. Keep
the context clean. Okay, let's unpack the big
picture here. We've gone from being a frantic
solopreneur staring at a blank screen at 11 p
.m. to being a manager of experts. That is the
shift. The future of work isn't about working
harder or learning every single skill yourself.
You cannot possibly master SEO and copywriting
and data science and strategy. It's impossible.
You'll die trying. Right. The ship is knowing
which expert to call off the bench. It's about
being the conductor of the orchestra, not trying
to play every instrument at once. You don't need
to hire 10 people. You just need to install 10
skills. That's a powerful reframing instead of
I have to do this, it's I need to direct this.
Exactly. So for the listener who is feeling a
mix of excitement and maybe a little overwhelmed
because we just threw 10 personas and a lot of
technical terms at them, what is the move? What
do they do tonight? The move is to do less. Do
not try to overhaul your entire business tonight.
Do not try to set up programmatic SEO and GA4
tracking in one sitting. You will crash. Just
pick one. Pick one. What is the one thing you've
been avoiding? Is it that landing page that isn't
converting? Great. Just use the page conversion
optimizer. Give it 20 minutes. That's it. I love
that. Start with the friction. Fix one thing.
And once you see the result, when you see that
headline transform or that email sequence right
itself, you'll realize you aren't alone at that
desk anymore. You have a team. The future belongs
to those who build the best team, whether those
team members are biological or silicon. Couldn't
have said it better myself. That's it for this
deep dive. Go meet your new employees. We'll
see you next time.