WEBVTT 00:00:00.000 --> 00:00:01.860 It's almost the new year. And if you're anything 00:00:01.860 --> 00:00:04.679 like the ambitious people we know you are, you 00:00:04.679 --> 00:00:07.179 are probably writing out your goals for 2026 00:00:07.179 --> 00:00:10.300 right now. Oh, yeah. The big ones. Double revenue 00:00:10.300 --> 00:00:13.580 or, you know, the classic 10x breakthrough. Exactly. 00:00:13.699 --> 00:00:17.559 And look, here's the brutal truth. If you're 00:00:17.559 --> 00:00:19.800 setting those goals using the same old method. 00:00:20.760 --> 00:00:22.679 you're probably going to fail. And it's not because 00:00:22.679 --> 00:00:24.660 you lack talent. It's not because you lack desire. 00:00:24.879 --> 00:00:27.899 It's because you're relying on what is fundamentally 00:00:27.899 --> 00:00:30.859 the most flawed strategy out there, the hope 00:00:30.859 --> 00:00:33.020 strategy. So today, we're not here to crush those 00:00:33.020 --> 00:00:35.759 dreams. We're here to give you a shortcut. This 00:00:35.759 --> 00:00:38.740 deep dive is about seeing that new year trap 00:00:38.740 --> 00:00:41.840 for what it is, and more importantly, installing 00:00:41.840 --> 00:00:45.179 a proven framework. Our mission is to show you 00:00:45.179 --> 00:00:47.700 how to shift from that hustle -dependent chaos 00:00:47.700 --> 00:00:51.640 to a predictable compound. We've distilled it 00:00:51.640 --> 00:00:53.380 down to five essential layers. We're calling 00:00:53.380 --> 00:00:55.479 them the five interlocking A's that build the 00:00:55.479 --> 00:00:57.840 structure for any major goal. And what are they? 00:00:57.899 --> 00:01:00.679 We're talking about alignment, awareness, accountability, 00:01:01.079 --> 00:01:04.659 activities, and finally, assets. And here's the 00:01:04.659 --> 00:01:08.450 kicker. If you skip even one of these. the whole 00:01:08.450 --> 00:01:10.950 structure just collapses. And the goal becomes 00:01:10.950 --> 00:01:14.310 irrelevant by what, mid -February? Usually. So 00:01:14.310 --> 00:01:17.150 let's dig into why most targets fail and then 00:01:17.150 --> 00:01:19.650 how to build the kind of systemic pressure that 00:01:19.650 --> 00:01:22.230 makes success almost inevitable. The hope strategy. 00:01:22.909 --> 00:01:24.750 It starts out so beautifully, doesn't it? It's 00:01:24.750 --> 00:01:27.170 just a pure rush of dopamine. It really is. You 00:01:27.170 --> 00:01:29.209 watch that one inspiring keynote on YouTube. 00:01:29.450 --> 00:01:32.010 And you feel completely invincible. You write 00:01:32.010 --> 00:01:34.109 this 10 -page doc outlining your new empire. 00:01:34.310 --> 00:01:37.530 You commit to just working harder. And that feels 00:01:37.530 --> 00:01:40.250 great for about 72 hours. Yeah. Then reality 00:01:40.250 --> 00:01:43.030 shows up. And it shows up hard. It's always the 00:01:43.030 --> 00:01:45.230 late client payment or the operational fire you 00:01:45.230 --> 00:01:47.409 have to put out. Right. And motivation, which... 00:01:47.599 --> 00:01:50.620 felt totally limitless on Sunday night is a fundamentally 00:01:50.620 --> 00:01:53.359 unstable resource. It just evaporates when it 00:01:53.359 --> 00:01:55.299 gets hit by reality. It's a cycle of destruction. 00:01:55.480 --> 00:01:57.760 I see so many founders trapped in it. And the 00:01:57.760 --> 00:02:00.739 sources make this so clear. Your goals do not 00:02:00.739 --> 00:02:03.439 fail because you lack desire. Not at all. They 00:02:03.439 --> 00:02:06.379 fail because you focused only on the aspiration, 00:02:06.620 --> 00:02:09.039 that beautiful finish line, and you totally ignored 00:02:09.039 --> 00:02:11.759 the system required to get there. Exactly. The 00:02:11.759 --> 00:02:14.419 critical insight is learning to respect that 00:02:14.419 --> 00:02:17.629 motivation is... Well, it's highly unstable, 00:02:17.930 --> 00:02:21.789 but a solid routine. That's entirely predictable. 00:02:22.090 --> 00:02:24.210 So if your success relies on you feeling super 00:02:24.210 --> 00:02:25.889 excited every single morning. You've already 00:02:25.889 --> 00:02:28.389 lost the game. We have to install these weekly, 00:02:28.569 --> 00:02:31.610 non -negotiable operating steps. That's what 00:02:31.610 --> 00:02:34.150 systemic pressure is. I see. So, okay, let's 00:02:34.150 --> 00:02:36.650 unpack that. If motivation is that unstable, 00:02:37.069 --> 00:02:39.949 how exactly do we prevent our goals from just 00:02:39.949 --> 00:02:42.699 becoming expensive hobbies? We stop focusing 00:02:42.699 --> 00:02:44.840 on what we want to achieve and start focusing 00:02:44.840 --> 00:02:47.460 on the structure that makes achieving it inevitable. 00:02:47.840 --> 00:02:50.060 So that brings us to the first A, which is alignment. 00:02:50.400 --> 00:02:53.219 And this is about focus, yes. But the sources 00:02:53.219 --> 00:02:56.020 push this idea deep into the personal. They really 00:02:56.020 --> 00:02:57.979 do. They argue that most founders are genuinely 00:02:57.979 --> 00:03:00.659 miserable. Why? Because the business they're 00:03:00.659 --> 00:03:02.800 building fundamentally contradicts the life they 00:03:02.800 --> 00:03:04.819 actually want to lead. And that's a painful thing 00:03:04.819 --> 00:03:07.460 to realize. It is. If your destination is vague, 00:03:07.599 --> 00:03:09.699 your results will be vague. You need what the 00:03:09.699 --> 00:03:12.759 source calls disgusting specificity. And that's 00:03:12.759 --> 00:03:15.340 not just a revenue number. Not at all. It's defining 00:03:15.340 --> 00:03:18.360 the whole scene three years out, the exact P 00:03:18.360 --> 00:03:21.439 &L, the exact team size, and this is the most 00:03:21.439 --> 00:03:24.539 critical part, your exact role in it. Are you 00:03:24.539 --> 00:03:27.539 the CEO, the visionary, or are you the lead technician, 00:03:27.800 --> 00:03:29.680 the one actually doing the main work? Right. 00:03:29.759 --> 00:03:33.280 And that definition forces a choice. And it's 00:03:33.280 --> 00:03:36.060 a choice between two paths that, according to 00:03:36.060 --> 00:03:38.759 the sources, do not mix. OK, so what are the 00:03:38.759 --> 00:03:41.419 two paths? Path one is the lifestyle business. 00:03:41.599 --> 00:03:44.300 This is all about personal freedom, high profit 00:03:44.300 --> 00:03:46.800 margins. We're talking maybe one to three million 00:03:46.800 --> 00:03:49.400 in revenue, a small, super effective team of 00:03:49.400 --> 00:03:51.379 maybe five to ten people. And your role there. 00:03:51.849 --> 00:03:53.689 is the lead artist you're the one generating 00:03:53.689 --> 00:03:55.909 the unique ip yeah then there's the other pass 00:03:55.909 --> 00:03:58.669 the performance business this one sounds intense 00:03:58.669 --> 00:04:02.189 it is it's focused on market domination on legacy 00:04:02.189 --> 00:04:05.409 on a massive exit you're aiming for 50 million 00:04:05.409 --> 00:04:08.629 plus in revenue a team of 50 or more and that 00:04:08.629 --> 00:04:12.550 comes with well intense stress and 80 hour weeks 00:04:12.550 --> 00:04:16.189 and your role is strictly ceo strictly trying 00:04:16.189 --> 00:04:19.759 to say I want a $50 million company, but I only 00:04:19.759 --> 00:04:22.240 want to work 25 hours a week. That just guarantees 00:04:22.240 --> 00:04:25.060 misery. It guarantees failure. And this misalignment 00:04:25.060 --> 00:04:27.139 isn't just about you, right? It's about your 00:04:27.139 --> 00:04:29.639 inner circle, your spouse, your co -founder. 00:04:29.860 --> 00:04:32.300 They might subconsciously sabotage the plan. 00:04:32.639 --> 00:04:34.939 Because you weren't truly honest with them about 00:04:34.939 --> 00:04:37.620 the time demands, the financial risk, the stress. 00:04:37.920 --> 00:04:40.240 So that alignment has to happen now or resentment 00:04:40.240 --> 00:04:42.319 just kills the whole thing later. If we connect 00:04:42.319 --> 00:04:44.819 this to the bigger picture, what is the main 00:04:44.819 --> 00:04:47.560 danger of skipping this alignment definition 00:04:47.560 --> 00:04:50.000 step? You end up building a high -paying prison. 00:04:50.420 --> 00:04:53.779 The business looks successful on paper, but it 00:04:53.779 --> 00:04:55.879 makes you profoundly unhappy. And that brings 00:04:55.879 --> 00:04:59.920 us to A number two, awareness, the brutal truths. 00:05:00.139 --> 00:05:02.519 Right. Because once you set that massive aligned 00:05:02.519 --> 00:05:05.639 goal, every single problem you've been deliberately 00:05:05.639 --> 00:05:08.519 ignoring, it suddenly becomes impossible to avoid. 00:05:08.819 --> 00:05:11.519 It really does. Awareness is just stopping the 00:05:11.519 --> 00:05:13.540 pretense that everything is fine. You can't fix 00:05:13.540 --> 00:05:15.779 what you refuse to look at. We see this constantly. 00:05:15.899 --> 00:05:18.420 Business owners operate with these. comforting 00:05:18.420 --> 00:05:21.199 lies, you know? I'll fix our operational debt 00:05:21.199 --> 00:05:23.319 once we hit half a million. But problems never 00:05:23.319 --> 00:05:26.160 fix themselves. They just get bigger. And eventually, 00:05:26.300 --> 00:05:29.160 they become these fatal flaws that stop growth 00:05:29.160 --> 00:05:32.220 completely. We have to proactively identify these 00:05:32.220 --> 00:05:35.100 brutal truths. So give us some examples. What 00:05:35.100 --> 00:05:36.819 do these look like on paper? They're measurable 00:05:36.819 --> 00:05:40.810 facts, not feelings. Things like, uh... Our lead 00:05:40.810 --> 00:05:43.529 gen is reliant entirely on personal referrals, 00:05:43.689 --> 00:05:46.569 and it's wildly inconsistent. Or 80 % of our 00:05:46.569 --> 00:05:48.930 revenue is non -recurring, so we start from zero 00:05:48.930 --> 00:05:51.550 every quarter. A really tough one might be. Our 00:05:51.550 --> 00:05:54.670 entire service relies on a task that a cheap 00:05:54.670 --> 00:05:57.129 AI tool is going to automate completely in the 00:05:57.129 --> 00:06:00.449 next 18 months. Wow, that's terrifyingly specific. 00:06:00.910 --> 00:06:03.050 It is, and the fix is what the source calls the 00:06:03.050 --> 00:06:06.389 awareness list. It's a shared living document, 00:06:06.589 --> 00:06:08.990 but it's a psychological tool first. And there 00:06:08.990 --> 00:06:11.980 are rules to it. Rule one, no problem is too 00:06:11.980 --> 00:06:14.279 small. Right. Document the paper jams right next 00:06:14.279 --> 00:06:16.980 to the major client churn. Rule two, absolutely 00:06:16.980 --> 00:06:18.899 no blame or shame. This is just an observation 00:06:18.899 --> 00:06:22.600 report. Rule three, you have to review it regularly 00:06:22.600 --> 00:06:24.899 at least once a month. And the most important 00:06:24.899 --> 00:06:28.170 one, rule four, do not solve immediately. That's 00:06:28.170 --> 00:06:29.829 the key, isn't it? It's so counterintuitive. 00:06:29.990 --> 00:06:33.149 It is. But just acknowledging a problem, naming 00:06:33.149 --> 00:06:36.730 it, writing it down, it reduces the anxiety immediately, 00:06:37.029 --> 00:06:39.189 long before you even think about a solution. 00:06:39.529 --> 00:06:42.730 It turns that subconscious dread into a clear, 00:06:42.790 --> 00:06:45.860 ready -for -action line item. This raises an 00:06:45.860 --> 00:06:48.339 important question. What is the immediate psychological 00:06:48.339 --> 00:06:52.000 benefit of documenting these truths before we 00:06:52.000 --> 00:06:54.500 try to fix them? Documenting problems transforms 00:06:54.500 --> 00:06:58.480 that heavy subconscious anxiety into clear, ready 00:06:58.480 --> 00:07:00.879 -for -action items. It gets the whole team prepared 00:07:00.879 --> 00:07:03.180 instead of scared. Which leads directly into 00:07:03.180 --> 00:07:06.389 A number three, accountabilities. Power teams. 00:07:06.629 --> 00:07:09.610 The classic trip up for the founder. They try 00:07:09.610 --> 00:07:12.189 to solve everything alone. Yes. If you are the 00:07:12.189 --> 00:07:14.290 person responsible for every single breakthrough, 00:07:14.509 --> 00:07:16.410 you don't have a business. You have a high paying, 00:07:16.550 --> 00:07:18.970 unscalable job. This is all about the who not 00:07:18.970 --> 00:07:21.189 how principle. Exactly. You have to stop asking, 00:07:21.310 --> 00:07:23.509 how do I solve this? And start asking, who is 00:07:23.509 --> 00:07:25.819 the single best person to own this outcome? And 00:07:25.819 --> 00:07:28.300 this needs a really disciplined quarterly system. 00:07:28.439 --> 00:07:32.220 It does. You identify exactly four major breakthroughs 00:07:32.220 --> 00:07:35.600 for the next 90 days. Then you assign one human 00:07:35.600 --> 00:07:38.819 name to each. Just one. The source gave a great 00:07:38.819 --> 00:07:41.300 example. If the breakthrough is launch a new 00:07:41.300 --> 00:07:44.100 high ticket service, the owner isn't the marketing 00:07:44.100 --> 00:07:47.480 team. No, it's head of product plus an external 00:07:47.480 --> 00:07:50.699 consultant. The head of product is the one human 00:07:50.699 --> 00:07:53.300 who is accountable. Something has two owners. 00:07:54.029 --> 00:07:56.629 It has no owner. Zero. Because the responsibility 00:07:56.629 --> 00:07:59.230 just dissolves. This is also where external pressure 00:07:59.230 --> 00:08:01.490 comes in. You need a force that won't let you 00:08:01.490 --> 00:08:05.189 hide. A coach, a mastermind, a peer board. Someone 00:08:05.189 --> 00:08:07.370 who doesn't work for you. And that external financial 00:08:07.370 --> 00:08:10.639 investment is so critical. How so? The source 00:08:10.639 --> 00:08:12.920 material is powerful on this. Investing, say, 00:08:13.040 --> 00:08:15.959 $20 ,000 in a quarterly mastermind creates real 00:08:15.959 --> 00:08:18.660 psychological pressure. That financial commitment 00:08:18.660 --> 00:08:21.420 makes quitting or delaying dramatically less 00:08:21.420 --> 00:08:24.439 likely when things inevitably get hard. What's 00:08:24.439 --> 00:08:26.300 fascinating here is the external investment. 00:08:27.160 --> 00:08:30.060 Why is that financial commitment so critical 00:08:30.060 --> 00:08:32.779 to accountability? The financial commitment creates 00:08:32.779 --> 00:08:36.070 critical pressure. that internal motivation simply 00:08:36.070 --> 00:08:38.750 cannot match. You're just not going to let 20 00:08:38.750 --> 00:08:41.190 grand go to waste. That makes sense. Okay, let's 00:08:41.190 --> 00:08:42.889 take a quick break. We'll be right back. This 00:08:42.889 --> 00:08:44.850 is the critical transition point, A number four. 00:08:45.909 --> 00:08:48.649 Activities. This is where the plan hits reality. 00:08:49.070 --> 00:08:52.169 This is the boring weekly stuff. It really is. 00:08:52.529 --> 00:08:54.769 Goals are achieved through boring, repetitive, 00:08:55.090 --> 00:08:58.169 non -negotiable activities, week after week. 00:08:58.409 --> 00:09:00.840 And I have to be honest here. I still wrestle 00:09:00.840 --> 00:09:03.419 with confusing motion with progress myself. We 00:09:03.419 --> 00:09:05.620 all do. I can spend a whole day on email, feel 00:09:05.620 --> 00:09:08.379 incredibly busy, and have achieved zero movement 00:09:08.379 --> 00:09:11.159 on my big breakthroughs. That's the trap. Most 00:09:11.159 --> 00:09:13.000 entrepreneurs are just busy with administrative 00:09:13.000 --> 00:09:15.659 noise, not needle -moving work. Success comes 00:09:15.659 --> 00:09:18.360 from consistent, systemic pressure, not from 00:09:18.360 --> 00:09:20.860 some motivational hack. So we need to formalize 00:09:20.860 --> 00:09:23.519 a weekly rhythm. Yes. It's the Monday -Friday 00:09:23.519 --> 00:09:25.700 rhythm. On Monday, you have the MMM, the Monday 00:09:25.700 --> 00:09:29.340 morning meeting. Brief, focused, brutally clear. 00:09:29.769 --> 00:09:32.230 And everyone declares just three to six high 00:09:32.230 --> 00:09:35.830 leverage moves for the week, not 50 tasks. And 00:09:35.830 --> 00:09:38.850 those moves have to directly connect to one of 00:09:38.850 --> 00:09:41.110 the quarterly breakthroughs. Then on Friday, 00:09:41.190 --> 00:09:43.950 you have the FAD, the Friday afternoon debrief. 00:09:44.029 --> 00:09:46.870 This is the honest clinical review. What got 00:09:46.870 --> 00:09:50.169 done? What failed? Why? And you have to do it 00:09:50.169 --> 00:09:52.970 with zero shame or blame. Otherwise, the whole 00:09:52.970 --> 00:09:55.889 system breaks. It has to be about learning. not 00:09:55.889 --> 00:09:58.009 punishment. Right. So if the person accountable 00:09:58.009 --> 00:10:00.129 for lead gen reports that their activities were 00:10:00.129 --> 00:10:03.649 clean email inbox and organized desktop files. 00:10:03.909 --> 00:10:06.309 They're failing. The list has to be full of execution. 00:10:06.629 --> 00:10:10.129 Make 15 sales calls, publish one piece of content, 00:10:10.330 --> 00:10:12.789 build the onboarding funnel. That is what turns 00:10:12.789 --> 00:10:15.309 an aspiration into reality. If we are reviewing 00:10:15.309 --> 00:10:18.970 our activities list, how do we know if we are 00:10:18.970 --> 00:10:21.360 focusing on the right high leverage moves? Your 00:10:21.360 --> 00:10:23.480 list must show execution on sales and system 00:10:23.480 --> 00:10:25.740 building, not just internal administrative tasks. 00:10:26.059 --> 00:10:28.340 If it doesn't move revenue or build an asset, 00:10:28.559 --> 00:10:30.820 it's probably clutter. And that brings us perfectly 00:10:30.820 --> 00:10:34.299 to the fifth and final A, assets, compound growth. 00:10:34.600 --> 00:10:36.840 This one is the real long -term difference maker. 00:10:37.159 --> 00:10:40.120 It really is. It's the contrast between the entrepreneur 00:10:40.120 --> 00:10:42.559 who burns out and the one who builds generational 00:10:42.559 --> 00:10:46.019 wealth. The struggling mindset is just, I have 00:10:46.019 --> 00:10:48.580 to hustle harder. Well, the wealthy mindset asks 00:10:48.580 --> 00:10:51.470 a totally different question. What asset can 00:10:51.470 --> 00:10:53.850 I build today that makes this whole process permanently 00:10:53.850 --> 00:10:57.549 easier tomorrow? That shift in focus, it compounds 00:10:57.549 --> 00:11:00.389 so dramatically over five years. It's the difference 00:11:00.389 --> 00:11:03.129 between digging a trench with a shovel every 00:11:03.129 --> 00:11:05.909 single day and building a simple backhoe that 00:11:05.909 --> 00:11:08.230 does the work for you. And activity is work you 00:11:08.230 --> 00:11:10.309 have to do again tomorrow. An asset is built 00:11:10.309 --> 00:11:13.759 once and just keeps providing value. So what 00:11:13.759 --> 00:11:15.720 are the concrete categories here? Think of three 00:11:15.720 --> 00:11:18.539 main buckets. First, intellectual property, your 00:11:18.539 --> 00:11:21.740 IP. Frameworks, courses, scorecards. Second, 00:11:21.940 --> 00:11:25.000 brand assets. An email list, high traffic blog, 00:11:25.259 --> 00:11:27.480 a great reputation. And third, maybe the most 00:11:27.480 --> 00:11:30.659 valuable, systems. Automated funnels using tools 00:11:30.659 --> 00:11:33.779 like Zapier that just run 24 -7. That's the key. 00:11:33.940 --> 00:11:37.059 Whoa. Just imagine scaling your intellectual 00:11:37.059 --> 00:11:39.500 property into a system that generates qualified 00:11:39.500 --> 00:11:42.620 sales leads day and night without a single manual 00:11:42.620 --> 00:11:45.220 outreach. That's true leverage. And there are 00:11:45.220 --> 00:11:47.279 only three ways to get an asset. You can buy 00:11:47.279 --> 00:11:49.860 it, build it, or improve it. Let's talk about 00:11:49.860 --> 00:11:52.480 the financial difference. Say you have $10 ,000 00:11:52.480 --> 00:11:55.620 to invest. Spending it on a one -time ad campaign 00:11:55.620 --> 00:11:58.600 is a pure activity. You get a spike and then 00:11:58.600 --> 00:12:00.779 it's gone. But spending that same $10 ,000 on 00:12:00.779 --> 00:12:03.659 developing a proprietary lead generation scorecard? 00:12:04.360 --> 00:12:06.600 That's an asset investment. The ad disappears. 00:12:06.860 --> 00:12:09.539 The asset stays. What's fascinating here is the 00:12:09.539 --> 00:12:11.960 long term view. What's the biggest overall benefit 00:12:11.960 --> 00:12:15.179 of consistently prioritizing asset building? 00:12:15.399 --> 00:12:17.399 You systematically transform the business from 00:12:17.399 --> 00:12:20.259 being hustle dependent to being asset rich. The 00:12:20.259 --> 00:12:23.059 systems do the heavy lifting, not you. So let's 00:12:23.059 --> 00:12:25.789 wrap this all up. The big idea here. Success 00:12:25.789 --> 00:12:28.669 in 2026, it's not about wishing harder. It's 00:12:28.669 --> 00:12:31.429 not about motivation. It is about enforcing systemic 00:12:31.429 --> 00:12:33.769 pressure through these five A's. Your alignment, 00:12:33.909 --> 00:12:36.029 your awarenesses, your accountability, your weekly 00:12:36.029 --> 00:12:38.350 activities, and consistently building your assets. 00:12:38.730 --> 00:12:40.750 It shifts revenue growth from a wishing game 00:12:40.750 --> 00:12:43.129 to a predictable math problem. It really does. 00:12:43.250 --> 00:12:46.269 And the ROI on this is enormous. Let's use an 00:12:46.269 --> 00:12:49.250 example. If you want that $300 ,000 lifestyle 00:12:49.250 --> 00:12:53.090 business, which needs maybe $1 .2 million in 00:12:53.090 --> 00:12:56.840 revenue. You have to invest in the system. Put 00:12:56.840 --> 00:12:59.440 $25 ,000 or $35 ,000 into building a proprietary 00:12:59.440 --> 00:13:02.440 methodology PDF, that's the asset, and hiring 00:13:02.440 --> 00:13:04.360 someone to launch it, that's accountability. 00:13:04.679 --> 00:13:06.960 The returns can be incredible. Just six extra 00:13:06.960 --> 00:13:09.919 deals a year at $30 ,000 each is an extra $180 00:13:09.919 --> 00:13:13.879 ,000 in revenue. That's a 500 % plus ROI on the 00:13:13.879 --> 00:13:16.440 asset investment alone. And this framework needs 00:13:16.440 --> 00:13:18.620 to be installed, not just thought about. We'd 00:13:18.620 --> 00:13:20.679 encourage you to turn this into a five -day sprint 00:13:20.679 --> 00:13:24.500 now. Okay, what's the sprint? Monday. Write the 00:13:24.500 --> 00:13:27.460 detailed alignment doc. Tuesday, start that awareness 00:13:27.460 --> 00:13:31.460 list. Wednesday, define your four quarterly breakthroughs 00:13:31.460 --> 00:13:34.720 and assign single owners. Thursday, map out the 00:13:34.720 --> 00:13:37.340 weekly activities for each owner. And Friday. 00:13:37.460 --> 00:13:39.759 Friday, commit to your first asset investment. 00:13:39.940 --> 00:13:42.960 This only works if it becomes a non -negotiable 00:13:42.960 --> 00:13:45.519 weekly habit. So what does this all mean for 00:13:45.519 --> 00:13:47.519 the ambitious listener ready to make that leap? 00:13:47.840 --> 00:13:50.279 The hustle culture is, for most people, a lie 00:13:50.279 --> 00:13:52.860 that just keeps them poor and exhausted. You 00:13:52.860 --> 00:13:55.559 don't need 100 hour weeks. You need better systems 00:13:55.559 --> 00:13:58.360 and enforced pressure. Right. Most people will 00:13:58.360 --> 00:14:00.340 finish listening to this, they'll feel motivated 00:14:00.340 --> 00:14:02.419 for a bit, and then they'll go right back to 00:14:02.419 --> 00:14:04.860 the merry -go -round of destruction. An old system. 00:14:05.179 --> 00:14:08.419 Exactly. But the fact that you listened to all 00:14:08.419 --> 00:14:10.980 of this, that you stayed with the detail, it 00:14:10.980 --> 00:14:13.580 means you're ready for the upgrade. Your future 00:14:13.580 --> 00:14:15.960 self is waiting for you to hit that update button. 00:14:16.629 --> 00:14:18.970 Thank you for joining us on this deep dive. Pick 00:14:18.970 --> 00:14:22.070 one area, establish the system, and fix it this 00:14:22.070 --> 00:14:23.509 week. We'll talk to you next time.