You know, right now, for most people, AI is still
just a slightly smarter autocomplete. They ask
a question, they get an answer, maybe they paste
it somewhere, and then they just move on. It's
purely transactional. Totally. And that's like
operating AI as a fancy calculator. But the shift
that's happening with serious founders is it's
transformative. How so? They're running entire
business functions. I'm talking analysis, content
generation, delegation, all through integrated
AI systems. We actually have hard data. on this.
Yeah, groups using the more advanced models like
GPT -4, they're finishing complex tasks about
25 % faster, and the quality is noticeably higher.
Wow. That's a real compounding productivity shift
that's already happening. So the hard truth is,
if you're just using AI like a quick helper,
you're not just missing out, you're actually
falling behind. This deep dive isn't about shortcuts,
it's about building the entire system. Welcome
to the Deep Dive. Our mission today is to cut
through the noise and really extract the six
foundational AI skills you need to build what
we're calling an AI -first operating system for
your business. Exactly. The whole principle is
about shifting AI from being this site tool you
visit sometimes to being the core infrastructure
that your workflow passes through. It's the difference
between asking AI for one answer today and building
a system that automatically repeats your wins
tomorrow. That's how you scale output without
scaling chaos. So we'll walk through all six
skills, right? From just capturing raw ideas
at thinking speed all the way to turning AI into
your strategic advisor. Let's start with that
mindset shift. Ditching what you call the fancy
calculator trap. A tool helps you once. Right,
but infrastructure like, you know, plumbing or
electricity, it compounds. It works for you forever.
So infrastructure means the AI is sitting inside
your workflow. Exactly. It learns your standards,
your tone, your frameworks, and it repeats those
wins automatically. So you don't start from zero
every single morning. But here's a critical insight.
Okay. AI does not fix chaos. It just amplifies
it. Wait, say that again. If AI amplifies chaos,
does that mean most founders rushing to adopt
these tools are actually making their businesses
worse? Just faster? That is precisely it. They
are automating a bad habit. So the first step,
the single most critical step, is to build and
test the manual process first. Then, and only
then, do you use AI to scale that structure.
Okay, that makes sense. Let's move to skill number
one then, the foundation for this whole system.
Voice Detects Mastery. Because if you're still
typing out your first ideas, you're just moving
too slow. It really comes down to the cognitive
math. You can think and speak about three times
faster than you can type. Three times. Yeah.
And typing, it forces you to edit while you think.
It just kills your creative flow before the idea
can even fully form. So it's not just about speed.
It's about the quality of the input. I'm feeding
the AI a much richer, a more raw version of my
thoughts if I'm speaking. Exactly. You stop wasting
mental energy on grammar and structure at that
initial stage. There's a tool mentioned, Whisper
Flow, which is basically an intelligent transcription
service. And what does that do? It turns that
messy stream of consciousness speech into clean,
structured text. And it immediately formats it
into a really clear, usable prompt. I love that
example of voice prompting a job description
for a Chief of Staff. You just ramble about the
requirements, the personality, everything. And
it spits out a professional structured prompt
with bullet points. So you skip the whole first
draft. Yep. You get better inputs. which naturally
leads to better outputs. Okay, so we've captured
the idea at the speed of thought. Skill number
two is about what to do with it. AI assisted
content creation. Because let's be honest, most
AI content sounds really generic. It does. You
can smell it a mile away because it's just guessing.
It's averaging out the entire internet. The solution
is to teach AI your unique voice. You do this
using dedicated Claude projects. Think of it
like a content DNA vault. Your content DNA. I
like that. Yeah. Instead of asking it to create
from scratch, you feed it your best stuff. Transcripts,
frameworks, sales calls, anything that's uniquely
you. And Claude stops guessing and just starts
pattern matching you. So there's a system to
it. One, upload your material to build that knowledge
base. Two, you lock in a really specific prompt
that defines your role, your tone, even band
phrases. Right. And then three, you collaborate.
The AI gives you hooks and structure, but you're
still the final editor. Precisely. The human
has to maintain ultimate judgment, you know,
taste. And I'll admit something here, just to
be transparent. Yeah. I still wrestle with prompt
drift myself. It takes constant checking to keep
the AI aligned with that subtle human personality.
It's not a set it and forget it thing. That brings
up a critical point, though. If the AI needs
a system prompt, what is the human's ultimate
role in this content process? The human must
maintain ultimate judgment, taste, and personality
over the final draft. Skill number three feels
like the answer to a problem every founder has.
It's the delegation bottleneck, right? Building
SOPs with loom AI. Writing those standard operating
procedures is just so slow. It's agonizing, so
the fix is just to explain it once. With a tool
like Loom AI, you record a quick, like, five
-minute video. You're just talking and showing
your screen while you do the task. That's it.
And then the magic happens. Then you click Generate
SOP. And the AI produces this clean, ready -to
-use document. It's got numbered steps and even
pulls screenshots from your video and puts them
in the right place. So every explanation becomes
a reusable asset. Yes. And that compounding effect
is massive. One SOP doesn't change much. but
50 of them. That turns a founder from an executor
into an operator. If every explanation becomes
an asset, how does that fundamentally change
a founder's job? It turns the founder from a
continuous executor into a strategic operator
who builds systems. Okay, let's talk skill number
four. Sales analysis and voice of customer. You
call it the copy gold mine, and I think this
is huge because most marketing just fails. It
fails because people are guessing what customers
care about. Right, so you get this copy that's
polished, but just... Empty. Totally empty. So
the mining system here is brilliant. You stop
guessing. You use a tool like Fathom AI on your
Zoom calls. It records, it transcribes, and it
captures the exact words from your best customers.
The ones who bought fast and paid full price.
They are your gold mines. And then you upload
maybe 10 or 20 of those transcripts into a dedicated
Claude project. right into a vault. And then
you ask it specific questions, like what are
the top five pain points in their exact words?
You're looking for those patterns. So you can
contrast the generic copy, like scale your business
more efficiently. With what a customer actually
said on a call, which was, stop being the biggest
bottleneck in your own company. Wow. That second
one hits so much harder. It's recognition, and
recognition drives conversion way better than
persuasion does. So how does this constant stream
of customer data prevent marketing from just
sounding like persuasion? When marketing uses
their exact words, it sounds like recognition,
which strongly drives conversion. Alright, skill
five. Data -driven decision -making. This is
where we build the AICOO. The problem isn't a
lack of ideas anymore. It's too many ideas. Decision
paralysis. Yes. And the solution is kind of counterintuitive.
You use AI to kill bad ideas. Kill bad ideas.
Yeah. You set up a chat GPT project to act as
your strategic advisor, your COO. Its job is
to find high leverage moves, not just create
busy work. The framing is so important. The inputs
have to be real. You have to upload the whole
picture, your vision, your goals, current projects,
revenue data. And where your time is actually
going. That's the critical one. If you skip that,
the advice is just generic. And then you ask
it the hard questions. The really hard ones,
like which projects create the biggest upside
with the least effort or what should we just
cut entirely? The AI doesn't have an emotional
attachment to your pet projects. Whoa. Imagine
scaling decision making across all that data
without all the human emotional noise. I mean,
that's an incredible advantage. It is. Why does
AI as a COO make better choices than a founder
sometimes? Because it optimizes for outcomes
and data, not for excitement or vibes. Which
brings us to the final piece, the one that ties
it all together. Skill number six, workflow design.
This is the operating system itself. Yeah, this
is the one that quietly controls all the others.
And the rule is so simple, we keep coming back
to it. Design the system first, then add the
AI. On paper first. On paper. Draw the business
machine. Awareness, sales, delivery, renewal.
See the structure. AI amplifies that structure.
It can't create it from confusion. And this is
where you have to set that boundary rule for
the whole system. You decide what stays human.
Right. Taste, trust, the final call. Those are
human. And then what becomes AI? Repetition,
analysis, first drafts. And that's why you have
to assign each tool one specific job. It prevents
total chaos. So you're not letting every tool
do everything. God, no. That's a recipe for disaster.
You need clarity. For this system, chat GPT gets
strategy and prioritization. Claude gets all
the writing and editing. Fathom is just for sales
calls. Loom AI is just for SOPs. And Whisper
Flow is just for voice to text. And but tools
change every month. So why is assigning one job
so essential for consistency? Because mastering
core skills lets you swap tools without starting
from zero or creating chaotic overlap. We'll
be right back after a quick word about something
we rely on. Midroll sponsor, Read. So when we
look at how these six skills all work together,
you start to see this daily flow. The system
gets smarter without you having to put in more
manual effort. Give me an example. OK. So you're
morning. You're checking your strategic pulse
with chat GPT. That's skill five. And you're
asking it questions using your voice. That's
skill one. OK. Then midday, maybe I'm creating
content. using my Claude content DNA vault. That's
skill two, and it's based on the concepts you
voiced out earlier. And then at the end of the
day. You're delegating a new process with a loom
video skill three, which automatically builds
out your operating system skill six. The whole
thing is this self -refining loop. But founders
still get stuck. They get stuck at that autocomplete
level. Let's just quickly hit the four big mistakes
that keep them there. Number one. Publishing
raw AI content. It has no personality. It just
instantly destroys trust. Mistake two, skipping
the foundation. Automating chaos just makes mess
faster. You have to build it manually first.
It's non -negotiable. Third, using AI for everything.
Strategy and taste. They have to stay human.
The soul of the business, yeah. And finally,
chasing tools instead of building skills. If
you're rebuilding your workflow every time a
new model comes out, you're always at square
one. So what's the big takeaway here? The big
idea? Here's the uncomfortable truth. The gap
between these AI native businesses and traditional
ones? It's not closing. It's getting wider. It
is growing exponentially. Using AI was a cool
bonus six months ago. Today, building this kind
of infrastructure is table stakes. It's about
survival and scale. So since AI is getting so
good at repetition, analysis, documentation,
the founder's highest value job has to shift
away from just doing the work. Completely. So
here's a thought. If AI handles all the mechanics
of creation and even strategy analysis, does
the human founder's highest value job just become
purely the definition of taste? That is a really
powerful thought about where all this is heading.
Our encouragement to you listening is just start.
Take one skill today. Start building your machine.
Thank you for joining us for this deep dive.
We'll see you next time.