WEBVTT 00:00:00.000 --> 00:00:04.019 You know that feeling, right? The year's almost 00:00:04.019 --> 00:00:05.580 over. You look at the calendar and just think, 00:00:05.660 --> 00:00:08.580 where did it go? Exactly. Wow, that went by so 00:00:08.580 --> 00:00:11.419 fast. Yeah. And then what happens? We fall right 00:00:11.419 --> 00:00:14.480 back into that same old pattern. We make these 00:00:14.480 --> 00:00:17.480 huge promises for the new year. The gym, saving 00:00:17.480 --> 00:00:20.260 money, all of it. And by February, they're just 00:00:20.260 --> 00:00:22.839 gone. Well, here's the core idea we're pulling 00:00:22.839 --> 00:00:25.989 from our source material today. Real self -growth, 00:00:26.149 --> 00:00:28.710 the kind that actually sticks. It doesn't just 00:00:28.710 --> 00:00:31.550 happen by accident. You can't learn just by living. 00:00:32.210 --> 00:00:34.890 You learn by pausing, by reflecting. You have 00:00:34.890 --> 00:00:37.329 to look back before you can really move forward. 00:00:37.950 --> 00:00:40.750 And welcome to the Deep Dive. Today we are going 00:00:40.750 --> 00:00:43.170 straight into this annual reflection framework 00:00:43.170 --> 00:00:45.070 for personal growth. And this is not just about 00:00:45.070 --> 00:00:47.229 journaling, right? No, not at all. This is a 00:00:47.229 --> 00:00:50.570 strategy. It's built around seven very specific 00:00:50.570 --> 00:00:53.770 questions that are designed to take all the messiness 00:00:53.770 --> 00:00:56.549 of your life and turn it into clean, actionable 00:00:56.549 --> 00:00:58.609 data. So our mission today is to really distill 00:00:58.609 --> 00:01:00.149 this for you. We're going to cover why reflection 00:01:00.149 --> 00:01:02.890 is so critical, how you can update your own internal 00:01:02.890 --> 00:01:05.230 beliefs. Like your personal operating system. 00:01:05.530 --> 00:01:07.950 Exactly. And then how to map your energy, what 00:01:07.950 --> 00:01:10.430 gives it and what takes it, and then how to spot 00:01:10.430 --> 00:01:12.750 these hidden boat anchors that are holding you 00:01:12.750 --> 00:01:14.870 back. It's time to start drifting. Let's start 00:01:14.870 --> 00:01:17.489 making some smarter decisions based on, you know, 00:01:17.670 --> 00:01:19.469 actual data from your own life. OK, so let's 00:01:19.469 --> 00:01:21.790 jump in. The framework starts with this really 00:01:21.790 --> 00:01:24.989 powerful idea. It asks you to imagine two people 00:01:24.989 --> 00:01:27.670 who live the exact same year. Identical. Same 00:01:27.670 --> 00:01:31.329 job, same win, same failures. Everything. Person 00:01:31.329 --> 00:01:35.829 A just kind of... rolls into the next year. They're 00:01:35.829 --> 00:01:38.010 tired, they're busy, they just keep going. In 00:01:38.010 --> 00:01:39.950 person B, they do something different. They take 00:01:39.950 --> 00:01:42.090 one single day to stop. Just one day. They look 00:01:42.090 --> 00:01:44.150 back and they actually analyze what made them 00:01:44.150 --> 00:01:47.010 happy, what made them sad, and more importantly, 00:01:47.370 --> 00:01:49.290 why certain things failed. And the advantage 00:01:49.290 --> 00:01:53.469 person B gets from this one day is it's huge. 00:01:53.810 --> 00:01:55.930 It's not that they're smarter or more talented. 00:01:56.189 --> 00:01:58.359 No, not at all. They just have better information 00:01:58.359 --> 00:02:01.579 about themselves, clearer data. Most of us are 00:02:01.579 --> 00:02:04.000 just drifting with a fuzzy idea of what we even 00:02:04.000 --> 00:02:08.099 want. That clarity is everything. It's the ultimate 00:02:08.099 --> 00:02:10.539 shortcut. And what I love is that the barrier 00:02:10.539 --> 00:02:13.800 to entry is so low. You don't need some expensive 00:02:13.800 --> 00:02:17.439 coach. You just need a pen, some paper, your 00:02:17.439 --> 00:02:20.400 calendar, and a quiet morning with some coffee. 00:02:20.599 --> 00:02:24.310 So if it's all about the data, Why is doing this 00:02:24.310 --> 00:02:27.090 kind of reflection more valuable than just being, 00:02:27.090 --> 00:02:29.610 say, naturally intelligent or successful? Why 00:02:29.610 --> 00:02:32.030 can't you just think your way through it? Because 00:02:32.030 --> 00:02:34.509 being smart isn't just about knowing things. 00:02:34.669 --> 00:02:37.590 It's about having better, clearer information 00:02:37.590 --> 00:02:39.750 about yourself. That makes perfect sense. You 00:02:39.750 --> 00:02:41.550 can have the fastest car in the world. But if 00:02:41.550 --> 00:02:43.509 your map is wrong, you're just going nowhere 00:02:43.509 --> 00:02:46.169 faster. Exactly. Which leads us right into the 00:02:46.169 --> 00:02:48.469 first big question of the framework. This is 00:02:48.469 --> 00:02:50.629 where we start updating our own software. Question 00:02:50.629 --> 00:02:53.580 one is... What did I change my mind on this year? 00:02:53.840 --> 00:02:56.300 And this is so important because, you know, we're 00:02:56.300 --> 00:02:58.219 often taught that changing your mind is a sign 00:02:58.219 --> 00:03:00.300 of weakness, like you're inconsistent. Right, 00:03:00.379 --> 00:03:02.219 that you should stick to your guns. But the frameworks 00:03:02.219 --> 00:03:04.919 is the exact opposite. Changing a core belief 00:03:04.919 --> 00:03:07.919 isn't just a sign of growth, it is the evidence 00:03:07.919 --> 00:03:10.060 of growth. It's like your phone's operating system. 00:03:10.759 --> 00:03:13.680 If you never update it, it gets slow, buggy, 00:03:14.080 --> 00:03:16.500 and eventually just can't run the new apps. Perfect 00:03:16.500 --> 00:03:19.020 analogy. If your beliefs are the same as they 00:03:19.020 --> 00:03:21.680 were on January 1st, then you haven't really 00:03:21.680 --> 00:03:24.259 grown. You're running on old software. So how 00:03:24.259 --> 00:03:26.659 do you find those belief shifts? There's this 00:03:26.659 --> 00:03:28.979 great little technique called the calendar cringe 00:03:28.979 --> 00:03:32.400 test. You literally open your calendar to, say, 00:03:32.819 --> 00:03:34.780 January or February. And you look at what you're 00:03:34.780 --> 00:03:37.259 doing, the meetings, the projects you said yes 00:03:37.259 --> 00:03:39.259 to. And you just ask yourself, does this make 00:03:39.259 --> 00:03:41.060 me cringe a little bit? No. That's brilliant. 00:03:41.300 --> 00:03:44.199 That cringe feeling is a positive signal. It 00:03:44.199 --> 00:03:46.300 means your current self is smarter and has better 00:03:46.300 --> 00:03:48.460 boundaries than your past self. You've learned 00:03:48.460 --> 00:03:50.780 something. I can totally relate to the author's 00:03:50.780 --> 00:03:53.240 example on this one. They talked about starting 00:03:53.240 --> 00:03:56.360 the year believing that being busy meant being 00:03:56.360 --> 00:03:59.319 successful. Saying yes to every coffee meeting. 00:03:59.500 --> 00:04:01.719 We've all been there. Yeah. And now they realize 00:04:01.719 --> 00:04:04.180 an empty calendar isn't lazy. It's space for 00:04:04.180 --> 00:04:08.360 deep work. I have to admit, I still struggle 00:04:08.360 --> 00:04:10.759 with that. The whole idea that saying no means 00:04:10.759 --> 00:04:13.120 I'm going to miss something big. Oh, for sure. 00:04:13.240 --> 00:04:15.860 That scarcity mindset is tough to shake. It goes 00:04:15.860 --> 00:04:17.699 against everything Hustle Culture teaches us. 00:04:17.779 --> 00:04:20.000 It really does. So, okay, you find the cringe, 00:04:20.540 --> 00:04:22.699 but what's the actual action step here? What 00:04:22.699 --> 00:04:25.139 does the framework say to do? You write down 00:04:25.139 --> 00:04:27.060 two or three things you used to believe that 00:04:27.060 --> 00:04:29.439 you now know just aren't true for you. Got it. 00:04:29.660 --> 00:04:32.800 So from there, the next section moves from beliefs 00:04:32.800 --> 00:04:37.829 to... the practical mechanics of your life. It's 00:04:37.829 --> 00:04:40.110 all about energy. Yeah, the core idea here is 00:04:40.110 --> 00:04:42.189 that success isn't just about discipline. It's 00:04:42.189 --> 00:04:44.730 not about forcing it. It's about maximizing your 00:04:44.730 --> 00:04:47.670 energy. Which brings us to question two. What 00:04:47.670 --> 00:04:50.110 created energy this year? This is where you do 00:04:50.110 --> 00:04:51.769 what they call the calendar audit. You go through 00:04:51.769 --> 00:04:53.509 your schedule, and you mark everything that filled 00:04:53.509 --> 00:04:55.310 you up in green. And they break it down into 00:04:55.310 --> 00:04:57.269 three types of energy, which I found really helpful. 00:04:57.350 --> 00:04:59.730 Me too. First is work energy. You know, those 00:04:59.730 --> 00:05:02.170 tasks where you just lose track of time. Flow 00:05:02.170 --> 00:05:05.069 state. For me, that's writing. Then there's personal 00:05:05.069 --> 00:05:08.529 energy, hobbies, running, cooking, whatever recharges 00:05:08.529 --> 00:05:11.129 you. And third, this is a big one, people energy. 00:05:11.990 --> 00:05:15.350 Who do you talk to that leaves you feeling lighter, 00:05:16.009 --> 00:05:19.430 more optimistic? Yeah, that's crucial. And the 00:05:19.430 --> 00:05:22.550 key tip they give is to judge the activity by 00:05:22.550 --> 00:05:25.810 how you feel after you do it, not during. Right. 00:05:26.009 --> 00:05:28.129 A hard workout might feel awful in the moment, 00:05:28.129 --> 00:05:31.250 but if you feel amazing afterward, that's a green 00:05:31.250 --> 00:05:33.050 item. Which of course leads right into question 00:05:33.050 --> 00:05:36.449 three. What drained energy this year? These are 00:05:36.449 --> 00:05:38.889 your red items, and we all know what these are. 00:05:39.069 --> 00:05:41.629 The back -to -back meetings, the admin work. 00:05:41.810 --> 00:05:43.949 And I love this term they use, shower people. 00:05:44.189 --> 00:05:46.769 Isn't that great? Those people who are so negative 00:05:46.769 --> 00:05:48.990 or draining that after you talk to them you feel 00:05:48.990 --> 00:05:50.930 like you need to, you know, wash it all off. 00:05:51.110 --> 00:05:53.850 Totally. So you identify the drains, but you 00:05:53.850 --> 00:05:56.069 can't always just eliminate them. Exactly. So 00:05:56.069 --> 00:05:58.310 they have a simple three -step process. First, 00:05:58.569 --> 00:06:01.209 eliminate what you can, just stop doing it. Second, 00:06:01.670 --> 00:06:04.029 delegate. give it to someone else, or even an 00:06:04.029 --> 00:06:06.509 AI tool. And the third one is my favorite, redesign. 00:06:06.870 --> 00:06:08.949 You change how you do the task. The example they 00:06:08.949 --> 00:06:12.410 gave was so simple but so smart. The author hated 00:06:12.410 --> 00:06:14.949 long phone calls inside, so they redesigned them 00:06:14.949 --> 00:06:18.170 as walking calls. And just like that, a red item 00:06:18.170 --> 00:06:20.689 becomes a green one. A draining task becomes 00:06:20.689 --> 00:06:23.550 an energizing walk. It's all about changing the 00:06:23.550 --> 00:06:26.600 context. So if you're doing this audit, How can 00:06:26.600 --> 00:06:29.060 you be sure you're picking a real energy creator 00:06:29.060 --> 00:06:31.920 and not just like a distraction? You have to 00:06:31.920 --> 00:06:34.240 judge it based on how you feel after it's over, 00:06:34.439 --> 00:06:37.120 not the temporary rush you might get during it. 00:06:37.800 --> 00:06:41.360 Welcome back to the deep dive. Okay, we're moving 00:06:41.360 --> 00:06:46.139 on to question four and this one. This one asks 00:06:46.139 --> 00:06:48.480 us to look at some of the tougher stuff. It does. 00:06:48.639 --> 00:06:51.220 The question is, what were the boat anchors in 00:06:51.220 --> 00:06:54.290 my life? And I think this analogy is just, it's 00:06:54.290 --> 00:06:56.449 perfect. Imagine you're in this powerful boat, 00:06:56.790 --> 00:06:59.209 engine running, sails up. Everything looks right. 00:06:59.290 --> 00:07:01.329 But you're barely moving. You're just dragging 00:07:01.329 --> 00:07:04.470 through the water. Why? Because there's this 00:07:04.470 --> 00:07:07.069 huge, heavy anchor hidden under the surface. 00:07:07.310 --> 00:07:10.069 And these anchors are almost never simple problems. 00:07:10.629 --> 00:07:12.810 They're usually these deep -seated beliefs or 00:07:12.810 --> 00:07:14.810 bad habits we don't even notice anymore. They're 00:07:14.810 --> 00:07:17.220 way harder to spot than just... you know, a meeting 00:07:17.220 --> 00:07:18.939 you don't like. For sure. And the framework points 00:07:18.939 --> 00:07:21.040 out a couple of common ones. First, there's the 00:07:21.040 --> 00:07:23.480 I can do it all anchor. Oh, I know this one well. 00:07:23.819 --> 00:07:26.379 The entrepreneur or the manager who just won't 00:07:26.379 --> 00:07:29.300 delegate because their ego says only I can do 00:07:29.300 --> 00:07:32.339 it right. And it's so limiting. It caps their 00:07:32.339 --> 00:07:34.920 growth and the growth of their whole team. The 00:07:34.920 --> 00:07:37.079 other big one they mentioned is the toxic information 00:07:37.079 --> 00:07:40.980 diet. Just hours spent scrolling through angry 00:07:40.980 --> 00:07:44.240 news or social media drama. It feels like you're 00:07:44.240 --> 00:07:46.519 staying informed, but it just fogs up your brain. 00:07:46.699 --> 00:07:49.759 It's dead weight. So, if these things are so 00:07:49.759 --> 00:07:51.819 hidden, how do you find them? The source gives 00:07:51.819 --> 00:07:54.860 two questions. First, what's the one problem 00:07:54.860 --> 00:07:57.079 I complain about all the time but never actually 00:07:57.079 --> 00:07:59.879 fix? And second, where do I consistently feel 00:07:59.879 --> 00:08:03.779 stuck? Wow, I mean... Just imagine the speed 00:08:03.779 --> 00:08:06.040 you'd gain if you cut just one of those major 00:08:06.040 --> 00:08:08.360 anchors instead of trying to stag on 10 tiny 00:08:08.360 --> 00:08:10.579 new habits. It completely changes the math on 00:08:10.579 --> 00:08:12.899 self -improvement. It really does. So if an anchor 00:08:12.899 --> 00:08:15.040 is that hard to spot, what's the best litmus 00:08:15.040 --> 00:08:17.519 test to find it? It's that recurring complaint, 00:08:17.699 --> 00:08:19.720 the thing you keep talking about year after year 00:08:19.720 --> 00:08:22.879 but never address. That's the anchor chain. OK, 00:08:23.139 --> 00:08:24.860 that leads us to question five, and this one 00:08:24.860 --> 00:08:27.879 takes some real honesty. What did I not do this 00:08:27.879 --> 00:08:30.699 year because of fear? Fear is, without a doubt, 00:08:30.839 --> 00:08:33.620 the number one enemy of growth. But I love the 00:08:33.620 --> 00:08:36.080 way they reframe it here. Fear usually just means 00:08:36.080 --> 00:08:38.100 you're inexperienced, not that you're incapable. 00:08:38.440 --> 00:08:40.940 We were all afraid to drive a car once, you know. 00:08:41.059 --> 00:08:44.340 Fear is just a lack of data. And to get that 00:08:44.340 --> 00:08:47.159 data, they bring up the fear setting exercise. 00:08:47.450 --> 00:08:50.370 It's a really powerful way to replace that vague 00:08:50.370 --> 00:08:54.730 feeling of dread with a rational analysis. It's 00:08:54.730 --> 00:08:57.789 a three -step process. Step one, you define the 00:08:57.789 --> 00:09:00.669 fear with total clarity. I'm afraid to start 00:09:00.669 --> 00:09:03.490 a YouTube channel. Step two, what's the absolute 00:09:03.490 --> 00:09:05.330 worst case scenario? Maybe a few people laugh 00:09:05.330 --> 00:09:07.470 at you. You waste a little time. Right. And step 00:09:07.470 --> 00:09:10.149 three, what's the best case scenario? You build 00:09:10.149 --> 00:09:12.629 a community, learn a new skill, create a new 00:09:12.629 --> 00:09:14.570 income stream. And when you put them side by 00:09:14.570 --> 00:09:16.830 side, the potential upside is almost always way 00:09:16.830 --> 00:09:18.610 bigger than the downside. It's like the monster 00:09:18.610 --> 00:09:21.909 in the closet. It's terrifying in the dark. But 00:09:21.909 --> 00:09:23.509 this question turns on the light and you realize 00:09:23.509 --> 00:09:26.250 it was just a pile of clothes. So why is that 00:09:26.250 --> 00:09:28.509 exercise more powerful than just telling yourself 00:09:28.509 --> 00:09:32.190 to be brave? Because it replaces a scary shapeless 00:09:32.190 --> 00:09:35.889 shadow with cold hard data and a real risk assessment. 00:09:36.129 --> 00:09:38.129 Okay, so now we're in the final stretch, the 00:09:38.129 --> 00:09:42.559 lab phase. Question six is, what were my greatest 00:09:42.559 --> 00:09:46.039 hits and my worst misses? This is where you have 00:09:46.039 --> 00:09:48.460 to think like a scientist. You're analyzing your 00:09:48.460 --> 00:09:50.860 experiments from the last year. When you look 00:09:50.860 --> 00:09:53.580 at your wins, your hits, you have to separate 00:09:53.580 --> 00:09:56.539 them. Was it just luck, like finding 50 bucks 00:09:56.539 --> 00:09:59.919 on the street? Or was it repeatable? Like, you 00:09:59.919 --> 00:10:02.200 got fit because you hired a coach and followed 00:10:02.200 --> 00:10:04.799 a specific process. You had to focus on the repeatable 00:10:04.799 --> 00:10:06.700 stuff. And you do the same thing for your misses. 00:10:06.840 --> 00:10:09.460 You separate the learning misses where you failed 00:10:09.460 --> 00:10:11.679 but gained something valuable. From the avoidable 00:10:11.679 --> 00:10:14.340 misses. Yeah. The failures that came from laziness 00:10:14.340 --> 00:10:17.860 or, this is a big one, from ignoring your gut 00:10:17.860 --> 00:10:20.100 feeling. Yeah, that example they gave about working 00:10:20.100 --> 00:10:21.840 with a client even though they had a bad feeling 00:10:21.840 --> 00:10:24.779 from the start. That's so relatable. The lesson 00:10:24.779 --> 00:10:27.100 there was crystal clear. Trust your intuition 00:10:27.100 --> 00:10:30.200 with people. That's the real win from that failure. 00:10:30.559 --> 00:10:32.600 Which brings it all together in the final question 00:10:32.600 --> 00:10:35.639 number seven. What did I learn this year? This 00:10:35.639 --> 00:10:38.320 is where the patterns become a plan. And the 00:10:38.320 --> 00:10:41.539 key is to be super specific. No vague goals. 00:10:42.000 --> 00:10:44.659 You have to use their format. I learned that 00:10:44.659 --> 00:10:48.200 insight, which means that I should action. Can 00:10:48.200 --> 00:10:49.480 you give one of the examples? I thought they 00:10:49.480 --> 00:10:51.539 were great. Sure. I learned that I have the most 00:10:51.539 --> 00:10:53.480 mental energy in the morning, which means that 00:10:53.480 --> 00:10:56.539 I should do my hardest work before 10 a .m. Or, 00:10:56.960 --> 00:10:59.379 I learned that scrolling social media makes me 00:10:59.379 --> 00:11:01.740 feel anxious, which means that I should delete 00:11:01.740 --> 00:11:04.779 the apps from my phone on weekdays. It's so direct. 00:11:05.279 --> 00:11:08.179 Insight, then action. The last one was about 00:11:08.179 --> 00:11:11.759 fear. I learned I avoid public speaking out of 00:11:11.759 --> 00:11:14.139 fear, which means I should join a speaking club 00:11:14.139 --> 00:11:17.860 in January. See. It turns a wish into a rule, 00:11:18.120 --> 00:11:20.460 based on your own data. The final step is just 00:11:20.460 --> 00:11:22.480 to pick your top five or ten of those and make 00:11:22.480 --> 00:11:24.539 them your non -negotiable rules for the new year. 00:11:24.679 --> 00:11:27.019 And if you do that, you're basically programming 00:11:27.019 --> 00:11:29.179 guaranteed growth for yourself. So if you're 00:11:29.179 --> 00:11:32.100 doing this and you have huge wins and really 00:11:32.100 --> 00:11:34.740 painful losses, where should you focus your analysis? 00:11:34.899 --> 00:11:37.360 You prioritize two things, the repeatable hits, 00:11:37.460 --> 00:11:39.559 so you can do them again, and the hard lessons 00:11:39.559 --> 00:11:41.840 you learn from the avoidable misses. And before 00:11:41.840 --> 00:11:44.620 we wrap up, there's a really interesting bonus 00:11:44.620 --> 00:11:47.820 tool they mention, which feels very 21st century, 00:11:48.340 --> 00:11:52.340 using AI as a neutral observer. This is fascinating. 00:11:52.559 --> 00:11:54.559 Because we all have blind spots about our own 00:11:54.559 --> 00:11:56.279 lives, right? We're too close to it. Exactly. 00:11:56.360 --> 00:11:59.539 So you can use a tool like ChatGPT to act as 00:11:59.539 --> 00:12:02.039 a kind of analytical life coach. It can spot 00:12:02.039 --> 00:12:04.480 patterns that you're just too emotional to see. 00:12:04.659 --> 00:12:07.759 It's not about advice. It's about unbiased pattern 00:12:07.759 --> 00:12:09.860 recognition. Right. And the process is simple. 00:12:09.919 --> 00:12:12.399 You can just paste in your journal entries or 00:12:12.399 --> 00:12:14.799 your answers to these seven questions and ask 00:12:14.799 --> 00:12:17.139 it to analyze them. And you ask it specific things 00:12:17.139 --> 00:12:20.320 like, what's my biggest source of energy? Or, 00:12:20.460 --> 00:12:22.539 what's a boat anchor that keeps showing up in 00:12:22.539 --> 00:12:25.179 these notes? Or even just, what's the one pattern 00:12:25.179 --> 00:12:26.919 here that I really need to change? It's like 00:12:26.919 --> 00:12:29.539 having a data analyst for your life. That feedback 00:12:29.539 --> 00:12:32.460 loop could be incredibly powerful. Okay, so let's 00:12:32.460 --> 00:12:34.559 bring this all home. The big idea is that you're 00:12:34.559 --> 00:12:36.519 at a crossroads right now. You can drift into 00:12:36.519 --> 00:12:39.360 the new year, same as always. Making the same 00:12:39.360 --> 00:12:42.000 resolutions that you know are gonna fail. Or, 00:12:42.539 --> 00:12:45.539 you can choose to pause. You can take that one 00:12:45.539 --> 00:12:49.039 day to reflect and to plan with intention. using 00:12:49.039 --> 00:12:51.639 data from your own life. This framework is a 00:12:51.639 --> 00:12:54.279 guarantee. You'll stop repeating mistakes. You'll 00:12:54.279 --> 00:12:56.620 understand your energy. You'll finally face those 00:12:56.620 --> 00:12:59.340 fears. It is the most direct path. So seriously, 00:12:59.659 --> 00:13:02.039 grab a coffee, open your calendar, and make the 00:13:02.039 --> 00:13:04.460 time for this. Your future self is going to thank 00:13:04.460 --> 00:13:06.940 you. And we'll leave you with a final thought 00:13:06.940 --> 00:13:09.779 to mull over. This framework is powerful once 00:13:09.779 --> 00:13:12.440 a year, but with tools like AI that can pull 00:13:12.440 --> 00:13:15.149 these insights almost instantly. What would happen 00:13:15.149 --> 00:13:16.970 to your growth if you did this kind of deep dive 00:13:16.970 --> 00:13:19.730 not just once a year, but once a week? Something 00:13:19.730 --> 00:13:21.629 to think about as you start building your next 00:13:21.629 --> 00:13:22.429 better year.