WEBVTT 00:00:00.000 --> 00:00:02.799 The moment you decide to start a business, you're 00:00:02.799 --> 00:00:06.799 hit with just this overwhelming choice. Oh, yeah. 00:00:07.080 --> 00:00:10.000 Do you build a complex app? should you go try 00:00:10.000 --> 00:00:14.019 to conquer Amazon? Is the real move just making 00:00:14.019 --> 00:00:16.000 endless videos on TikTok? And you're guessing 00:00:16.000 --> 00:00:18.140 at every step. You're guessing. You pour months, 00:00:18.219 --> 00:00:21.039 maybe years, into building this giant thing that 00:00:21.039 --> 00:00:23.760 hopefully someone buys. But what if the path 00:00:23.760 --> 00:00:26.059 to profitability wasn't about building that giant 00:00:26.059 --> 00:00:28.559 product right away? What if it was about solving 00:00:28.559 --> 00:00:33.619 one specific expensive problem manually? If you 00:00:33.619 --> 00:00:36.409 target the right problem, A quick way to $10 00:00:36.409 --> 00:00:39.450 ,000 only requires finding two clients. Just 00:00:39.450 --> 00:00:42.710 two. That changes the game for a beginner. It 00:00:42.710 --> 00:00:45.429 forces a necessary focus. Yeah. Welcome to this 00:00:45.429 --> 00:00:48.850 deep dive. If you feel that common anxiety of 00:00:48.850 --> 00:00:51.429 starting a business with limited resources, you're 00:00:51.429 --> 00:00:53.710 in the right place. That fear of overload is 00:00:53.710 --> 00:00:56.109 exactly what this strategy addresses. We're analyzing 00:00:56.109 --> 00:00:58.490 an approach that kind of flips the traditional 00:00:58.490 --> 00:01:01.109 script. It's an effective blueprint, championed 00:01:01.109 --> 00:01:03.710 by entrepreneurs like Alex Hormozi. The idea 00:01:03.710 --> 00:01:07.450 is, Start small, prioritize cash flow immediately, 00:01:07.930 --> 00:01:10.530 and only scale once you really understand your 00:01:10.530 --> 00:01:13.250 customer. So we're unpacking three core pillars. 00:01:13.579 --> 00:01:16.480 First, why starting with high value services 00:01:16.480 --> 00:01:19.500 is, well, the ultimate risk minimizer. Absolutely. 00:01:19.680 --> 00:01:22.879 Second, how to surgically pinpoint a truly profitable 00:01:22.879 --> 00:01:25.680 rich niche. And third, we're going to tackle 00:01:25.680 --> 00:01:28.400 that massive psychological hurdle of premium 00:01:28.400 --> 00:01:31.060 pricing and why it's actually easier than being 00:01:31.060 --> 00:01:33.799 cheap. And this whole strategy is so concentrated. 00:01:34.159 --> 00:01:36.180 It's designed to be completely actionable in 00:01:36.180 --> 00:01:38.700 about eight weeks. It is the single most effective 00:01:38.700 --> 00:01:40.439 domino you can tip when you're starting from 00:01:40.439 --> 00:01:42.700 scratch. OK. Let's start with that fundamental 00:01:42.700 --> 00:01:44.879 mindset shift. We all know the cautionary tales, 00:01:45.040 --> 00:01:47.079 right? The founders who spend six months building 00:01:47.079 --> 00:01:49.780 an app or software that just ends up as vaporware. 00:01:50.000 --> 00:01:52.099 Total vaporware. We need a system where we learn 00:01:52.099 --> 00:01:53.900 the market while we're actually getting paid. 00:01:54.280 --> 00:01:56.420 That is the core philosophy. You have to choose 00:01:56.420 --> 00:01:59.280 the service -based model first, purely for immediate 00:01:59.280 --> 00:02:01.519 cash generation. Okay, so just break that down. 00:02:01.640 --> 00:02:04.000 Look at the timeline contrast. Products need 00:02:04.000 --> 00:02:06.379 months of development, testing, capital investment, 00:02:07.019 --> 00:02:09.180 services. You could generate cash flow in days. 00:02:09.520 --> 00:02:11.900 It sounds like pure risk minimization. It is. 00:02:11.939 --> 00:02:14.759 You start with zero capital. You're solving one 00:02:14.759 --> 00:02:17.860 specific problem one on one. And that interaction, 00:02:19.180 --> 00:02:21.379 that's where the magic happens. Right. That one 00:02:21.379 --> 00:02:23.939 paying client reveals exactly what the market 00:02:23.939 --> 00:02:27.039 is willing to pay you for. You just, you stop 00:02:27.039 --> 00:02:31.120 guessing. And even experienced builders. I mean, 00:02:31.300 --> 00:02:34.120 I still wrestle with this myself sometimes. That 00:02:34.120 --> 00:02:36.759 impulse to build features nobody asks for. That 00:02:36.759 --> 00:02:39.960 urge to complicate things. Exactly. But you learned 00:02:39.960 --> 00:02:42.020 infinitely more about the fundamentals of business 00:02:42.020 --> 00:02:45.039 by serving one paying client manually than you 00:02:45.039 --> 00:02:47.740 ever will building a complex unsold app. And 00:02:47.740 --> 00:02:50.039 the math difference is just, it's so compelling. 00:02:50.199 --> 00:02:53.099 If you want to hit, say, $10 ,000 in monthly 00:02:53.099 --> 00:02:56.000 income, You need a thousand people to buy your 00:02:56.000 --> 00:02:58.560 $10 ebook. A thousand people. It's a statistical 00:02:58.560 --> 00:03:00.879 nightmare for a beginner. Right. But if you shift 00:03:00.879 --> 00:03:03.400 to a service model and you're charging $2 ,000, 00:03:03.879 --> 00:03:06.740 you only need five customers to hit that exact 00:03:06.740 --> 00:03:10.780 same $10 ,000 goal. And finding five specific 00:03:10.780 --> 00:03:14.340 qualified people is infinitely easier than finding 00:03:14.340 --> 00:03:16.680 a thousand anonymous buyers. And this service 00:03:16.680 --> 00:03:18.759 approach also guarantees you don't build the 00:03:18.759 --> 00:03:20.860 wrong thing. You're getting paid for the data. 00:03:21.039 --> 00:03:23.849 Yes. Take the dental practice example this strategy 00:03:23.849 --> 00:03:26.750 outlines. Instead of guessing what features a 00:03:26.750 --> 00:03:29.590 dentist needs in their software, you work with 00:03:29.590 --> 00:03:32.870 one dentist manually, and they don't want a fancy 00:03:32.870 --> 00:03:35.710 dashboard. They reveal the real pain point is 00:03:35.710 --> 00:03:37.490 that employment cancellations are costing them 00:03:37.490 --> 00:03:40.870 $15 ,000 a month. You get paid to discover the 00:03:40.870 --> 00:03:44.199 actual market pain. But wait, how do we stop 00:03:44.199 --> 00:03:46.280 ourselves from defining the problem based on 00:03:46.280 --> 00:03:48.259 what we can solve rather than what the client 00:03:48.259 --> 00:03:50.539 genuinely finds expensive? Look for problems 00:03:50.539 --> 00:03:53.639 costing businesses time, money, or staff retention, 00:03:54.039 --> 00:03:56.340 not broad issues. So we've established the math 00:03:56.340 --> 00:03:58.560 works for high prices, but finding those five 00:03:58.560 --> 00:04:00.620 high ticket clients means you can't afford to 00:04:00.620 --> 00:04:02.580 be broad at all. Not at all. And that brings 00:04:02.580 --> 00:04:05.000 us to the second pillar, pinpointing the rich 00:04:05.000 --> 00:04:07.939 niche. Specificity is your greatest asset here. 00:04:08.180 --> 00:04:10.599 I mean, if you try to serve everyone, you instantly 00:04:10.599 --> 00:04:13.479 serve no one. Right. A truly profitable niche 00:04:13.479 --> 00:04:16.800 is always defined by a specific group that is 00:04:16.800 --> 00:04:19.459 experiencing an expensive or intensely painful 00:04:19.459 --> 00:04:22.579 problem. If the problem doesn't hurt, they won't 00:04:22.579 --> 00:04:25.040 pay premium rates to fix it. And for business 00:04:25.040 --> 00:04:26.920 owners, what does that pain look like? They'll 00:04:26.920 --> 00:04:29.980 pay to solve three types of problems. Money problems, 00:04:30.259 --> 00:04:33.120 not enough sales. Time problems, they're working 00:04:33.120 --> 00:04:37.839 80 hours a week and need leverage. Or team problems, 00:04:38.319 --> 00:04:41.110 losing good employees. The contrast between a 00:04:41.110 --> 00:04:44.730 weak offer and a strong, focused one is just 00:04:44.730 --> 00:04:47.290 staggering. It's everything. The weak approach 00:04:47.290 --> 00:04:49.529 is saying, I do social media marketing. Which 00:04:49.529 --> 00:04:51.949 is a commodity. It's a total commodity. The strong 00:04:51.949 --> 00:04:54.490 high -ticket approach is, I help high -end looping 00:04:54.490 --> 00:04:57.149 companies get more leads using Facebook ads and 00:04:57.149 --> 00:04:59.670 automation. Ah, OK. Or think about a writing 00:04:59.670 --> 00:05:01.829 service. Instead of, I write emails, you say, 00:05:02.149 --> 00:05:04.110 I write daily newsletters for finance coaches 00:05:04.110 --> 00:05:05.889 to help them sell their high -ticket courses. 00:05:06.230 --> 00:05:08.589 But that second one. You know exactly who it's 00:05:08.589 --> 00:05:11.569 for, what it does, and what the result is. Exactly. 00:05:12.029 --> 00:05:14.250 That surgical focus ensures the clients you're 00:05:14.250 --> 00:05:17.389 targeting are already in a cash -rich environment. 00:05:17.810 --> 00:05:20.230 They have the capacity to pay. So you're not 00:05:20.230 --> 00:05:22.170 just guessing. And you don't need to spend weeks 00:05:22.170 --> 00:05:26.029 guessing what problems they even have. This strategy 00:05:26.029 --> 00:05:29.470 suggests using AI tools, like ChatGPT or Claude, 00:05:29.810 --> 00:05:33.810 for brainstorming. ask them to list 10 specific 00:05:33.810 --> 00:05:36.629 expensive problems in fields like healthcare 00:05:36.629 --> 00:05:40.009 or real estate. It just dramatically accelerates 00:05:40.009 --> 00:05:43.189 the process. Whoa. I mean, imagine the specific 00:05:43.189 --> 00:05:46.370 insight you gain just from solving one client's 00:05:46.370 --> 00:05:49.129 deeply painful six -figure problem. That knowledge 00:05:49.129 --> 00:05:51.810 is instantly scalable. It is. Because now you 00:05:51.810 --> 00:05:54.509 own the exact script, the exact tool stack, the 00:05:54.509 --> 00:05:56.939 exact process that got that result. That is the 00:05:56.939 --> 00:05:58.980 leverage we're looking for. That's the path to 00:05:58.980 --> 00:06:01.180 becoming an irreplaceable authority. Okay, so 00:06:01.180 --> 00:06:03.220 we've defined the niche, but I know people listening 00:06:03.220 --> 00:06:05.279 are sweating right now just thinking about charging 00:06:05.279 --> 00:06:08.139 $5 ,000 for a solution. It can feel like fraud 00:06:08.139 --> 00:06:10.339 if you're new. Premium pricing attracts serious 00:06:10.339 --> 00:06:12.519 clients who value results and gives you time 00:06:12.519 --> 00:06:15.100 to succeed. Okay, this is where most beginners 00:06:15.100 --> 00:06:17.990 fail. They believe that because they're new, 00:06:18.350 --> 00:06:21.110 they have to compete on price. But we're arguing 00:06:21.110 --> 00:06:24.889 the exact opposite. Low prices often lead directly 00:06:24.889 --> 00:06:29.149 to a demanding low profit business death spiral. 00:06:29.410 --> 00:06:33.350 They absolutely do. Low prices attract low quality 00:06:33.350 --> 00:06:36.709 demanding clients. They drain your energy, they 00:06:36.709 --> 00:06:39.449 complain, they aren't fully committed. It is 00:06:39.449 --> 00:06:42.250 so much easier psychologically and practically 00:06:42.250 --> 00:06:46.230 to manage two clients paying $5 ,000 than 20 00:06:46.230 --> 00:06:48.610 clients paying $500. That makes sense. If you 00:06:48.610 --> 00:06:50.829 only have two clients, you can treat them like 00:06:50.829 --> 00:06:53.189 kings. You have the bandwidth to over -deliver. 00:06:53.470 --> 00:06:55.730 You spend that extra time getting genuinely amazing 00:06:55.730 --> 00:06:58.350 results. and those better results. They generate 00:06:58.350 --> 00:07:00.810 higher quality testimonials and better referrals. 00:07:00.829 --> 00:07:03.029 Your treat's a positive cycle. A self -perpetuating 00:07:03.029 --> 00:07:05.370 one, yeah. And the high praise itself is a psychological 00:07:05.370 --> 00:07:08.089 cue, right? It signals quality and trustworthiness. 00:07:08.209 --> 00:07:11.209 I mean, think of the analogy. If you need specialized 00:07:11.209 --> 00:07:14.790 surgery, Dr. A charges $500 and Dr. B charges 00:07:14.790 --> 00:07:18.490 $50 ,000. You're trusted the $50 ,000 one. Instinctively, 00:07:18.629 --> 00:07:20.970 you just trust they'll deliver better results. 00:07:21.410 --> 00:07:24.589 That psychological weight matters so much. When 00:07:24.589 --> 00:07:26.759 clients pay a premium, They're committed to the 00:07:26.759 --> 00:07:30.079 outcome. They respect your time. And crucially, 00:07:30.240 --> 00:07:32.779 they're far more likely to actually follow your 00:07:32.779 --> 00:07:35.220 advice, which is necessary for them to get the 00:07:35.220 --> 00:07:37.600 results you promise. So how do we justify that 00:07:37.600 --> 00:07:40.060 price, then? Do we just charge five grand because 00:07:40.060 --> 00:07:43.680 we feel like it? How is it calculated? We use 00:07:43.680 --> 00:07:46.740 value -based pricing. And this is the deep insight. 00:07:47.300 --> 00:07:50.980 We don't trade time for money. We trade value 00:07:50.980 --> 00:07:53.870 for money. OK. Think of it like a mechanic. You 00:07:53.870 --> 00:07:56.790 aren't paying $150 an hour for their time. You're 00:07:56.790 --> 00:07:59.470 paying them to fix the engine, so your $20 ,000 00:07:59.470 --> 00:08:03.029 car works again. That's the value. I see. For 00:08:03.029 --> 00:08:04.610 a service business, you look at the client's 00:08:04.610 --> 00:08:07.790 problem. If you help a dentist prevent $15 ,000 00:08:07.790 --> 00:08:09.990 a month in cancellations and you charge them 00:08:09.990 --> 00:08:13.279 $3 ,000. That's a clear 5x return. So for them, 00:08:13.279 --> 00:08:15.339 it's not an expense. It's a great business decision. 00:08:15.560 --> 00:08:18.100 Once that premium price is confidently set, what's 00:08:18.100 --> 00:08:21.259 the most effective, least spammy way to get those 00:08:21.259 --> 00:08:23.819 high ticket clients to actually notice us? Direct 00:08:23.819 --> 00:08:26.439 outreach with personalized videos that show them 00:08:26.439 --> 00:08:28.879 exactly where they're losing money. Okay, clients 00:08:28.879 --> 00:08:30.639 aren't going to magically appear, especially 00:08:30.639 --> 00:08:32.759 not the high value owners we need. We have to 00:08:32.759 --> 00:08:35.179 go to them. You do. So we focus on where they 00:08:35.179 --> 00:08:38.419 spend time, LinkedIn, industry events, private 00:08:38.419 --> 00:08:40.710 Facebook groups. And when you reach out, you 00:08:40.710 --> 00:08:43.250 have to avoid the generic email that everyone 00:08:43.250 --> 00:08:45.789 ignores. The simplest structure that works is 00:08:45.789 --> 00:08:49.450 this. Personalize the message, mention one specific 00:08:49.450 --> 00:08:51.950 problem you noticed, offer a little slice of 00:08:51.950 --> 00:08:54.690 value, and then just ask for a short chat. The 00:08:54.690 --> 00:08:58.070 key actionable tactic here is video outreach. 00:08:58.289 --> 00:09:01.590 Using a tool like Loom, this is where personalization 00:09:01.590 --> 00:09:04.070 really gets leveraged. It is shockingly effective. 00:09:04.200 --> 00:09:06.820 You record a short screen recording, you go to 00:09:06.820 --> 00:09:08.399 their website, their social profile, whatever. 00:09:08.840 --> 00:09:11.879 You highlight a specific visible issue, a broken 00:09:11.879 --> 00:09:14.899 button, a confusing sales page, and you show 00:09:14.899 --> 00:09:17.659 them visually where they are losing money and 00:09:17.659 --> 00:09:19.519 tell them exactly how you would fix it. That 00:09:19.519 --> 00:09:22.039 has to break through the noise. It does. If you 00:09:22.039 --> 00:09:25.039 send that video to just 10 qualified business 00:09:25.039 --> 00:09:27.519 owners, you will get at least one interested 00:09:27.519 --> 00:09:30.470 response that leads to a real conversation. Let's 00:09:30.470 --> 00:09:32.669 look at how the whole plan is sequenced in the 00:09:32.669 --> 00:09:34.889 eight -week roadmap. I think we need to slow 00:09:34.889 --> 00:09:37.830 down and focus on how a beginner executes this 00:09:37.830 --> 00:09:40.769 week by week. Right. So phase one is preparation. 00:09:41.169 --> 00:09:43.850 That's week one. You pick your niche, define 00:09:43.850 --> 00:09:46.090 your premium offer and price, and find contact 00:09:46.090 --> 00:09:49.610 info for just 20 leads. 20. OK. Phase two is 00:09:49.610 --> 00:09:51.909 outreach. That's weeks two and three. You start 00:09:51.909 --> 00:09:54.620 messaging those 20 leads. And the goal is just 00:09:54.620 --> 00:09:57.039 to get a call, not to sell immediately. You can 00:09:57.039 --> 00:10:00.340 even use AI, like Chat GPT, to help draft friendly, 00:10:00.539 --> 00:10:02.440 non -salesy outreach. And then we move to the 00:10:02.440 --> 00:10:05.259 crucial part, phase three, the sales calls, in 00:10:05.259 --> 00:10:07.340 weeks four and five. And this is where you act 00:10:07.340 --> 00:10:09.500 like a doctor. For 80 % of the call, you just 00:10:09.500 --> 00:10:11.700 listen. You listen. Let them explain their symptoms, 00:10:12.100 --> 00:10:14.299 diagnose their own pain. Once they feel heard 00:10:14.299 --> 00:10:17.000 and understood, then you step in. Clarify the 00:10:17.000 --> 00:10:18.919 pain point, offer your solution, and present 00:10:18.919 --> 00:10:21.539 the price. You have to diagnose before you prescribe. 00:10:21.759 --> 00:10:23.940 And what's the final phase? Finally, phase four 00:10:23.940 --> 00:10:26.759 is delivery. That's week six through eight. Over 00:10:26.759 --> 00:10:28.440 -deliver for that first client no matter what 00:10:28.440 --> 00:10:31.059 it takes. The goal is to secure a high -quality, 00:10:31.299 --> 00:10:33.820 results -focused case study or testimonial. And 00:10:33.820 --> 00:10:36.539 that social proof makes selling to the next client 00:10:36.539 --> 00:10:38.960 so much easier. Proof simplifies everything. 00:10:39.259 --> 00:10:42.429 This roadmap feels fast. And momentum is everything. 00:10:43.129 --> 00:10:45.409 So what is the single biggest mistake people 00:10:45.409 --> 00:10:47.950 make that causes them to just derail this whole 00:10:47.950 --> 00:10:50.730 thing? Beginners scale too fast. They hire before 00:10:50.730 --> 00:10:53.350 understanding the work. And they lose focus chasing 00:10:53.350 --> 00:10:56.350 too many ideas. We need to talk about those simple, 00:10:56.509 --> 00:10:58.570 almost avoidable errors that just sink smart 00:10:58.570 --> 00:11:01.750 people. The first one is scaling too soon. You 00:11:01.750 --> 00:11:04.320 land one client. And the immediate thought is 00:11:04.320 --> 00:11:06.720 to hire a VA or automate the process. Right. 00:11:06.720 --> 00:11:08.440 You want to get out of the work. You have to 00:11:08.440 --> 00:11:10.320 do the work yourself for the first five to 10 00:11:10.320 --> 00:11:13.340 clients. You need that deep, personal, hands 00:11:13.340 --> 00:11:16.100 -on understanding before you can teach it or 00:11:16.100 --> 00:11:17.840 automate it effectively. OK. What's the second 00:11:17.840 --> 00:11:20.679 chat? The second and probably the biggest is 00:11:20.679 --> 00:11:23.940 giving up too early. Business is a brutal numbers 00:11:23.940 --> 00:11:26.600 game. Yeah. You might send 10 highly personalized 00:11:26.600 --> 00:11:28.960 videos and hear nothing back. That's statistically 00:11:28.960 --> 00:11:31.779 normal. You might need to send 100 to get one 00:11:31.779 --> 00:11:35.250 client. People like Hormozzi failed and lost 00:11:35.250 --> 00:11:38.549 everything twice. Persistence is a measurable 00:11:38.549 --> 00:11:41.029 part of this. It's just part of the process. 00:11:41.370 --> 00:11:43.470 I remember when I first started, before I landed 00:11:43.470 --> 00:11:47.629 my first high ticket client, I spent $500 having 00:11:47.629 --> 00:11:50.629 a designer create the perfect logo and business 00:11:50.629 --> 00:11:52.750 cards. It was a complete waste of money. Oh, 00:11:52.750 --> 00:11:55.330 that's a total trap. Total trap. And that feeds 00:11:55.330 --> 00:11:58.370 directly into the third one, shiny object syndrome. 00:11:58.490 --> 00:12:01.879 We see it constantly. Focus. is your absolute 00:12:01.879 --> 00:12:05.340 superpower. Don't chase dentists one wink, then 00:12:05.340 --> 00:12:07.679 pivot to crypto traders, then try a clothing 00:12:07.679 --> 00:12:11.220 brand. Pick one niche, stick with it for at least 00:12:11.220 --> 00:12:13.820 six months to build momentum, even if it feels 00:12:13.820 --> 00:12:16.740 slow. Okay, and the last one? The fourth trap 00:12:16.740 --> 00:12:20.240 is making it complicated. You don't need the 00:12:20.240 --> 00:12:22.000 logo, you don't need business cards, you don't 00:12:22.000 --> 00:12:24.200 need a fancy website, and you don't need an LLC 00:12:24.200 --> 00:12:27.299 on day one. Right. Avoid preparing as an excuse 00:12:27.299 --> 00:12:29.200 for doing. The only thing that truly matters 00:12:29.200 --> 00:12:31.980 on day one is talking to a potential client about 00:12:31.980 --> 00:12:34.240 their pain. If we commit to this eight -week 00:12:34.240 --> 00:12:36.840 process, what's the single most important habit 00:12:36.840 --> 00:12:39.159 we need to maintain to keep the momentum going 00:12:39.159 --> 00:12:42.419 past that initial period? Always prioritize finding 00:12:42.419 --> 00:12:45.000 new clients and generating proof over spending 00:12:45.000 --> 00:12:47.789 time on unnecessary complicity. This has been 00:12:47.789 --> 00:12:50.889 a critical deep dive. Let's recap the core plan. 00:12:50.950 --> 00:12:55.230 Let's do it. One, identify and solve a real expensive 00:12:55.230 --> 00:12:58.480 problem for a specific group. The rich niche. 00:12:59.100 --> 00:13:02.419 Two, start with a service, not a product. Minimize 00:13:02.419 --> 00:13:05.139 that risk and maximize your learning. Three, 00:13:05.820 --> 00:13:08.759 charge premium value -based prices to attract 00:13:08.759 --> 00:13:13.200 committed clients. Four, use direct, highly personalized 00:13:13.200 --> 00:13:16.000 video outreach to break through the noise. And 00:13:16.000 --> 00:13:19.299 five, focus ruthlessly on over -delivering results 00:13:19.299 --> 00:13:21.879 and collecting irrefutable testimonials. The 00:13:21.879 --> 00:13:24.320 blueprint is simple, the math works, and the 00:13:24.320 --> 00:13:26.320 risk is minimal, because you haven't built anything 00:13:26.320 --> 00:13:28.620 yet. The difference between where you are now 00:13:28.620 --> 00:13:30.679 and where you want to be is purely action. You 00:13:30.679 --> 00:13:32.519 have all the information you need to start right 00:13:32.519 --> 00:13:34.700 now. We spent so much time talking about finding 00:13:34.700 --> 00:13:36.480 clients and solving their expensive problems. 00:13:36.820 --> 00:13:39.980 But think about this. What specific recurring 00:13:39.980 --> 00:13:42.080 expensive problem are you currently ignoring 00:13:42.080 --> 00:13:44.200 in your own life, personally or professionally, 00:13:44.740 --> 00:13:47.080 that someone else could package up and turn into 00:13:47.080 --> 00:13:50.080 a $5 ,000 high ticket service? That's a great 00:13:50.080 --> 00:13:52.759 question. The market rewards those who act and 00:13:52.759 --> 00:13:55.120 those who solve expensive problems. Go send that 00:13:55.120 --> 00:13:55.879 first message.