WEBVTT 00:00:00.000 --> 00:00:04.139 The era of just having a good product and expecting 00:00:04.139 --> 00:00:07.179 sales to roll in, that's over. It's finished. 00:00:07.299 --> 00:00:09.800 Oh, completely. You look back, maybe 300 years 00:00:09.800 --> 00:00:12.679 ago, if you sold shoes in a village, you were 00:00:12.679 --> 00:00:14.480 a success. I mean, there was no other choice. 00:00:14.720 --> 00:00:18.079 That guarantee is just gone. Today, customers 00:00:18.079 --> 00:00:21.019 have infinite choices, infinite information. 00:00:21.300 --> 00:00:23.379 So the real question becomes, how do you make 00:00:23.379 --> 00:00:27.730 your thing? your service the only choice. Exactly. 00:00:28.089 --> 00:00:30.390 Welcome to the deep dive. So if you're skilled 00:00:30.390 --> 00:00:32.210 out there, and maybe you're exceptional, maybe 00:00:32.210 --> 00:00:34.969 you're great with the new AI tools, but your 00:00:34.969 --> 00:00:37.450 revenue just isn't climbing, the problem isn't 00:00:37.450 --> 00:00:40.390 your skill. It's the offer. The bottleneck is 00:00:40.390 --> 00:00:42.009 what you're actually offering to the market. 00:00:42.329 --> 00:00:45.030 So our mission today is to do a really deep analysis 00:00:45.030 --> 00:00:47.469 of the source material here, which lays out three 00:00:47.469 --> 00:00:51.240 levels of creating just a perfect logically inescapable 00:00:51.240 --> 00:00:52.920 offer. Yeah, we're looking at frameworks that 00:00:52.920 --> 00:00:55.380 are built on, first, overwhelming free value, 00:00:55.619 --> 00:00:58.700 then radical speed, and finally, guaranteed outcomes. 00:00:58.840 --> 00:01:00.320 We're going to unpack the simple business math 00:01:00.320 --> 00:01:03.200 behind this, which AI completely breaks in your 00:01:03.200 --> 00:01:06.540 favor. We'll get into the psychology, reciprocity, 00:01:06.819 --> 00:01:08.939 and even look at the exact prompts you can start 00:01:08.939 --> 00:01:11.379 using to automate this entire system. Let's get 00:01:11.379 --> 00:01:14.540 into it. Let's do it. So when we look at why 00:01:14.540 --> 00:01:18.739 most offers just fail, It almost always comes 00:01:18.739 --> 00:01:21.739 down to a psychological block. It's usually fear. 00:01:22.060 --> 00:01:24.640 Right. The provider's fear. The fear of that 00:01:24.640 --> 00:01:27.739 immediate risk. You know, that reluctance to 00:01:27.739 --> 00:01:30.099 give anything valuable away for free at the beginning. 00:01:30.280 --> 00:01:32.099 It's that classic startup mindset, isn't it? 00:01:32.140 --> 00:01:34.379 It is. I have to make money right now. And that 00:01:34.379 --> 00:01:37.239 fear, it prevents them from taking that small 00:01:37.239 --> 00:01:40.799 initial risk that unlocks a huge long -term reward. 00:01:41.239 --> 00:01:43.019 Centuries ago, you didn't have to fight for attention. 00:01:43.159 --> 00:01:45.079 It was free. You were the only one. You didn't 00:01:45.079 --> 00:01:47.560 have to earn it. But today, I mean, customers 00:01:47.560 --> 00:01:49.939 can buy from a thousand different websites instantly. 00:01:50.159 --> 00:01:52.000 You're invisible until you prove yourself. So 00:01:52.000 --> 00:01:54.400 if you just shout, buy my services. You're just 00:01:54.400 --> 00:01:56.760 noise. You get ignored. Totally ignored. You 00:01:56.760 --> 00:02:00.000 have to first offer something truly amazing for 00:02:00.000 --> 00:02:02.400 free. That's the thing that makes them stop scrolling. 00:02:02.739 --> 00:02:06.780 So just dating your price and benefits. It's 00:02:06.780 --> 00:02:09.419 not enough. You haven't earned the right to even 00:02:09.419 --> 00:02:11.780 make the pitch yet. Precisely. You haven't proven 00:02:11.780 --> 00:02:13.740 your worth, so why on earth should they trust 00:02:13.740 --> 00:02:16.400 your expensive proposal? Okay, let's get into 00:02:16.400 --> 00:02:18.620 the math because this part really simplifies 00:02:18.620 --> 00:02:20.520 the whole conversation. It takes some of that 00:02:20.520 --> 00:02:23.280 fear away, and we only need to focus on two numbers, 00:02:23.280 --> 00:02:26.919 really. The first one is CAC, customer acquisition 00:02:26.919 --> 00:02:30.340 cost. Which is just how much it costs you in 00:02:30.340 --> 00:02:33.500 time or money. to get one new customer. And the 00:02:33.500 --> 00:02:36.500 second is LTV, lifetime value. That's the total 00:02:36.500 --> 00:02:38.219 money that customer is going to spend with you 00:02:38.219 --> 00:02:42.090 over time. And the goal is always low CAC, high 00:02:42.090 --> 00:02:45.349 LTV. You spend $10 to get a customer and they 00:02:45.349 --> 00:02:47.889 spend $500 with you over their lifetime. That's 00:02:47.889 --> 00:02:51.270 an amazing ratio. Exactly. And most failing businesses, 00:02:51.449 --> 00:02:53.909 they're spending $100 to get a customer who only 00:02:53.909 --> 00:02:56.710 spends $100. It's just not sustainable. But this 00:02:56.710 --> 00:02:59.409 is where AI creates this fundamental leverage. 00:02:59.650 --> 00:03:02.569 It's the secret weapon. Internal cost versus 00:03:02.569 --> 00:03:04.750 perceived value. Okay, this is where it gets 00:03:04.750 --> 00:03:08.830 really interesting for me. Because of AI, your 00:03:08.830 --> 00:03:12.560 internal cost, to create a super detailed personalized 00:03:12.560 --> 00:03:16.139 document with something like Claude or ChatGPT, 00:03:16.159 --> 00:03:19.319 it's almost zero. We're talking pennies. Yeah, 00:03:19.400 --> 00:03:21.500 maybe five cents in electricity. It's nothing. 00:03:21.800 --> 00:03:26.759 That near zero cost is, it's revolutionary. But 00:03:26.759 --> 00:03:30.800 the perceived value to your customer, that document 00:03:30.800 --> 00:03:34.060 might help them solve a $500 problem right away. 00:03:34.460 --> 00:03:37.090 So when your cost is pennies, and their value 00:03:37.090 --> 00:03:39.389 is hundreds of dollars. You can give things away 00:03:39.389 --> 00:03:41.830 freely. You just completely change the risk calculation 00:03:41.830 --> 00:03:43.770 for them. You know, I still wrestle with prompt 00:03:43.770 --> 00:03:45.949 drift myself sometimes, just making sure that 00:03:45.949 --> 00:03:48.949 that initial free output is truly high value 00:03:48.949 --> 00:03:51.050 and stays consistent. I get that. Prompt drift, 00:03:51.189 --> 00:03:53.050 for anyone who doesn't know, is just when the 00:03:53.050 --> 00:03:55.370 AI starts to deviate from the really high quality 00:03:55.370 --> 00:03:57.949 output you first got from it. It's a constant 00:03:57.949 --> 00:04:00.699 battle for quality control. For sure. But even 00:04:00.699 --> 00:04:03.139 with that factored in, since AI minimizes the 00:04:03.139 --> 00:04:05.539 creation cost so much, how does that really change 00:04:05.539 --> 00:04:07.680 the risk calculation for a small business trying 00:04:07.680 --> 00:04:10.960 to win clients? Well, low cost lets you give 00:04:10.960 --> 00:04:14.780 high value for free. And that dramatically lowers 00:04:14.780 --> 00:04:17.040 the buyer's risk to even interact with you in 00:04:17.040 --> 00:04:19.160 the first place. And that leads us right into 00:04:19.160 --> 00:04:22.139 level one, the power of free value. Yeah. This 00:04:22.139 --> 00:04:24.800 is pure psychology. It's the principle of reciprocity. 00:04:25.100 --> 00:04:28.689 Right. Humans are just. We're built to return 00:04:28.689 --> 00:04:31.970 favors. If you do something nice for me, I feel 00:04:31.970 --> 00:04:34.189 this internal pressure to do something for you. 00:04:34.329 --> 00:04:37.350 So in business, you start this by giving a real 00:04:37.350 --> 00:04:40.170 gift first. You don't ask for money. You give 00:04:40.170 --> 00:04:43.310 something that builds trust, proves your expertise, 00:04:43.649 --> 00:04:45.730 and makes them feel good about hearing your actual 00:04:45.730 --> 00:04:48.329 proposal later. But let's be super clear. This 00:04:48.329 --> 00:04:51.310 can't be some generic PDF or junk. No. It has 00:04:51.310 --> 00:04:53.790 to feel expensive to them, but be incredibly 00:04:53.790 --> 00:04:55.970 cheap for you to make. We've seen some great 00:04:55.970 --> 00:04:58.730 examples of this. The free audit, you know. Here 00:04:58.730 --> 00:05:00.529 are three critical things you need to fix. Or 00:05:00.529 --> 00:05:02.910 the free plan. A one -week content calendar just 00:05:02.910 --> 00:05:05.149 for them. Or even the free sample. We'll rewrite 00:05:05.149 --> 00:05:07.790 one of your marketing emails for you. Okay, let's 00:05:07.790 --> 00:05:10.670 walk through a specific AI example. Let's say 00:05:10.670 --> 00:05:13.769 you sell social media consulting. Instead of 00:05:13.769 --> 00:05:18.290 asking for $2 ,000 upfront, you offer a free 00:05:18.290 --> 00:05:21.430 personalized LinkedIn profile audit. And the 00:05:21.430 --> 00:05:24.350 source material gives us the exact prompt components 00:05:24.350 --> 00:05:27.910 for this. You tell the AI... Act as a world -class 00:05:27.910 --> 00:05:30.709 LinkedIn branding expert. OK. You paste in the 00:05:30.709 --> 00:05:32.850 client's current profile, their headline, and 00:05:32.850 --> 00:05:35.529 their about section, and you ask the AI to score 00:05:35.529 --> 00:05:38.490 it out of 10. Then you ask it to list three specific 00:05:38.490 --> 00:05:41.649 weaknesses. Not generic stuff, right? No, specific 00:05:41.649 --> 00:05:44.189 structural weaknesses. And then, this is the 00:05:44.189 --> 00:05:46.230 key part, you have it rewrite the headline and 00:05:46.230 --> 00:05:48.970 about section to maximize engagement. The value 00:05:48.970 --> 00:05:50.949 transfer there is huge. It takes you one minute 00:05:50.949 --> 00:05:53.560 to copy and paste. Right. But the client gets 00:05:53.560 --> 00:05:55.959 what looks like an hour of an expert's time and 00:05:55.959 --> 00:05:58.620 analysis delivered instantly. They just think, 00:05:58.680 --> 00:06:01.000 wow, if the free stuff is this good. Their paid 00:06:01.000 --> 00:06:03.139 service must be incredible. Exactly. So what 00:06:03.139 --> 00:06:05.060 do you think is the biggest barrier that stops 00:06:05.060 --> 00:06:06.920 people from just giving away their best stuff 00:06:06.920 --> 00:06:09.759 for free? It's that fear of giving away their 00:06:09.759 --> 00:06:12.600 core expertise without getting paid for it immediately. 00:06:13.019 --> 00:06:16.879 OK, let's move to level two. The need for speed. 00:06:17.860 --> 00:06:20.360 That feeling of reciprocity, it doesn't last 00:06:20.360 --> 00:06:23.019 forever. Not at all. If you send me an amazing 00:06:23.019 --> 00:06:26.319 free gift today, I feel grateful today. If you 00:06:26.319 --> 00:06:29.180 wait two weeks to follow up, that feeling is 00:06:29.180 --> 00:06:31.279 gone. You have to strike while the iron's hot. 00:06:31.680 --> 00:06:34.339 And speed is a signal. It's a huge signal. It 00:06:34.339 --> 00:06:36.120 tells them you're professional, you're organized, 00:06:36.240 --> 00:06:39.000 you're efficient. Right. If you promise a sample 00:06:39.000 --> 00:06:42.120 and it takes five days, they just assume you're 00:06:42.120 --> 00:06:45.199 slow. Bogged down. But if you send it in 30 minutes, 00:06:45.279 --> 00:06:47.410 they think... This person is a machine. This 00:06:47.410 --> 00:06:49.970 is all about compressing that sales cycle. The 00:06:49.970 --> 00:06:53.569 slow way is, what, 10 plus days of waiting, proposals, 00:06:53.990 --> 00:06:55.930 follow -up calls? The fast way is you meet the 00:06:55.930 --> 00:06:57.850 client, you send them that massive free value 00:06:57.850 --> 00:06:59.610 in an hour, you book the call for the next day, 00:06:59.629 --> 00:07:01.329 and you close the deal. The whole thing happens 00:07:01.329 --> 00:07:04.470 in 24 hours. If you can close a deal in 24 hours 00:07:04.470 --> 00:07:07.889 instead of 10 days... I mean, the math, you could 00:07:07.889 --> 00:07:09.970 potentially make 10 times more revenue per month. 00:07:10.250 --> 00:07:12.449 With the same amount of effort, it's exponential 00:07:12.449 --> 00:07:14.689 leverage. So practically, you just change your 00:07:14.689 --> 00:07:16.870 language. You get rid of phrases like, oh, I'll 00:07:16.870 --> 00:07:19.089 send that audit next week. You have to say, I 00:07:19.089 --> 00:07:22.089 will send you a complete rewritten high score 00:07:22.089 --> 00:07:25.529 profile audit in the next 60 minutes. That speed 00:07:25.529 --> 00:07:29.019 creates the wow effect. The workflow behind that 00:07:29.019 --> 00:07:31.079 has to be seamless, though. Oh, absolutely. The 00:07:31.079 --> 00:07:34.120 prospect says yes. You run the AI prompt immediately. 00:07:34.420 --> 00:07:36.879 You paste the result into a simple branded template. 00:07:37.259 --> 00:07:40.459 You send it back. Fast. So besides just building 00:07:40.459 --> 00:07:43.800 that trust, what does that rapid 60 -minute turnaround 00:07:43.800 --> 00:07:47.319 really signal to a potential buyer? It signals 00:07:47.319 --> 00:07:51.180 that the provider is ruthlessly efficient, organized, 00:07:51.339 --> 00:07:53.120 and they take their client's needs seriously. 00:07:53.300 --> 00:07:56.180 They take action. OK, now for level three. selling 00:07:56.180 --> 00:07:58.300 outcomes. This is the big one. This is the holy 00:07:58.300 --> 00:08:00.779 grail. It's the difference between being a commodity 00:08:00.779 --> 00:08:04.000 and being a strategic partner. We have to really 00:08:04.000 --> 00:08:05.860 nail the distinction here between deliverables 00:08:05.860 --> 00:08:08.800 and outcomes. Deliverables are the items, writing 00:08:08.800 --> 00:08:11.660 for blog posts, designing a logo. They're commodities, 00:08:12.160 --> 00:08:14.420 like rice or corn. They're necessary, but anyone 00:08:14.420 --> 00:08:16.939 can provide them. And outcomes are what the customer 00:08:16.939 --> 00:08:20.579 actually wants. Yes, generating an extra $10 00:08:20.579 --> 00:08:23.920 ,000 a month from Google traffic, getting 20 00:08:23.920 --> 00:08:27.740 new qualified leads. That's an outcome. Business 00:08:27.740 --> 00:08:30.560 owners care about money and customers, not blog 00:08:30.560 --> 00:08:33.960 posts. And if you're selling outcomes, you become 00:08:33.960 --> 00:08:36.440 a partner. You're not just an invoice. And to 00:08:36.440 --> 00:08:39.100 sell an outcome, you almost always need a guarantee. 00:08:39.779 --> 00:08:42.279 Guarantees remove the buyer's single biggest 00:08:42.279 --> 00:08:45.549 fear. paying money and getting nothing back. 00:08:45.669 --> 00:08:47.590 Okay, so there are two core types, right? The 00:08:47.590 --> 00:08:49.870 money back guarantee. Which is high risk for 00:08:49.870 --> 00:08:52.309 you, the provider. If I don't get you 10 leads, 00:08:52.450 --> 00:08:55.750 I'll refund your $5 ,000. And then there's the 00:08:55.750 --> 00:08:58.289 superior high leverage service guarantee. If 00:08:58.289 --> 00:09:00.509 I don't get you 10 leads in 30 days, I'll keep 00:09:00.509 --> 00:09:03.409 working for free until I do. The source material 00:09:03.409 --> 00:09:05.370 really advocates for that service guarantee, 00:09:05.629 --> 00:09:07.490 especially when you're starting out, because 00:09:07.490 --> 00:09:10.830 the AI minimizes your time costs so much. Right. 00:09:10.889 --> 00:09:12.730 You're not losing cash. You're just spending 00:09:12.730 --> 00:09:15.289 a bit more time to perfect your process. OK, 00:09:15.330 --> 00:09:18.269 but hold on. If I guarantee I'll work for free 00:09:18.269 --> 00:09:22.629 until I succeed, what if the client is just impossible 00:09:22.629 --> 00:09:25.049 or the market is just too hard? Am I setting 00:09:25.049 --> 00:09:28.029 myself up for? you know, unlimited free work. 00:09:28.149 --> 00:09:30.669 That's a valid concern, but you have to view 00:09:30.669 --> 00:09:34.330 that time not as free labor, but as tuition. 00:09:34.570 --> 00:09:36.789 Tuition. You're paying with your time to learn 00:09:36.789 --> 00:09:39.110 exactly how to get results, even under tough 00:09:39.110 --> 00:09:41.809 conditions. You protect your reputation, and 00:09:41.809 --> 00:09:43.830 you perfect the process for the next client. 00:09:44.110 --> 00:09:46.950 Whoa. You know, if you really internalize that 00:09:46.950 --> 00:09:50.200 math... Imagine scaling a service guarantee model 00:09:50.200 --> 00:09:52.700 like that, where you guarantee specific outcomes 00:09:52.700 --> 00:09:55.200 for, I don't know, a billion queries. Knowing 00:09:55.200 --> 00:09:58.299 your AI cost stays near zero. That is how you 00:09:58.299 --> 00:10:00.559 dominate an entire market. It's a huge shift 00:10:00.559 --> 00:10:02.259 in perspective. Okay, let's put this all together. 00:10:02.340 --> 00:10:04.460 A full five -step winning formula. Let's use 00:10:04.460 --> 00:10:06.139 the example of targeting real estate agents. 00:10:06.340 --> 00:10:09.159 Okay, step one, niche down. You focus only on 00:10:09.159 --> 00:10:11.779 high -end real estate agents. Step two, define 00:10:11.779 --> 00:10:13.940 their dream outcome. What do they want? Qualified 00:10:13.940 --> 00:10:15.919 buyer appointments, straight into their calendar. 00:10:16.279 --> 00:10:20.220 Step three. The free hook, an automated list 00:10:20.220 --> 00:10:23.159 of 10 undervalued neighborhood content ideas 00:10:23.159 --> 00:10:26.899 delivered instantly. Step four, add speed. They 00:10:26.899 --> 00:10:29.519 love the list. Great. You promise to send five 00:10:29.519 --> 00:10:31.259 detailed video scripts in the next two hours. 00:10:31.399 --> 00:10:34.100 And then step five, the main offer with the ultimate 00:10:34.100 --> 00:10:36.820 guarantee. We guarantee five qualified buyer 00:10:36.820 --> 00:10:39.279 appointments in your calendar in 30 days, or 00:10:39.279 --> 00:10:41.340 we will work for free until we deliver them. 00:10:41.840 --> 00:10:44.240 It's so compelling. And this framework, it applies 00:10:44.240 --> 00:10:46.379 everywhere. A content writer, for instance. Their 00:10:46.379 --> 00:10:49.039 old offer is, I'll write four articles for $200. 00:10:49.759 --> 00:10:52.840 So basic. The new offer. It guarantees a first 00:10:52.840 --> 00:10:55.419 poach Google ranking for a specific keyword in 00:10:55.419 --> 00:10:58.639 60 days, or the next month of content is free. 00:10:58.840 --> 00:11:00.879 And the free hook is that rapid value again. 00:11:01.149 --> 00:11:03.690 I'll generate 20 high -intent article headlines 00:11:03.690 --> 00:11:05.789 for your dental practice in Chicago in the next 00:11:05.789 --> 00:11:08.690 30 minutes. Do you want them? Exactly. The AI 00:11:08.690 --> 00:11:11.950 prompt acts as an SEO specialist, generating 00:11:11.950 --> 00:11:13.929 titles that focus on pre -appointment questions 00:11:13.929 --> 00:11:16.309 people actually search for. Or the web designer. 00:11:16.450 --> 00:11:19.590 Old offer is, I build WordPress sites. New offer. 00:11:19.990 --> 00:11:22.029 I guarantee your landing page will convert at 00:11:22.029 --> 00:11:24.970 least 5 % visitors into leads, or I redesign 00:11:24.970 --> 00:11:27.480 the whole page for free. And their free hook 00:11:27.480 --> 00:11:30.159 is a quick, personalized, three -minute video 00:11:30.159 --> 00:11:33.019 review of the client's current site. Right. The 00:11:33.019 --> 00:11:35.960 AI prompt they'd use analyzes a landing cage 00:11:35.960 --> 00:11:39.679 for, say, a gym and asks, what are the top five 00:11:39.679 --> 00:11:43.039 conversion killers on gym websites? The AI gives 00:11:43.039 --> 00:11:45.820 you the expert checklist, and the human delivers 00:11:45.820 --> 00:11:48.940 the critique fast. OK, I know a lot of people 00:11:48.940 --> 00:11:50.759 listening are thinking now, this sounds great, 00:11:50.840 --> 00:11:53.860 but I'm nervous. So we have to address the three 00:11:53.860 --> 00:11:56.480 most common fears here. Fear number one. What 00:11:56.480 --> 00:11:58.919 if I get too many free requests and get overwhelmed? 00:11:59.120 --> 00:12:00.820 Which is a good problem to have. It's a great 00:12:00.820 --> 00:12:03.659 problem. And the answer is automation. Use a 00:12:03.659 --> 00:12:06.100 tool like Zapier to connect your form to ChatGPT 00:12:06.100 --> 00:12:08.460 and automatically email the freebie. Or, you 00:12:08.460 --> 00:12:10.820 know, hire a virtual assistant. Okay. Fear number 00:12:10.820 --> 00:12:14.440 two. What if I fail the guarantee? You will sometimes. 00:12:14.539 --> 00:12:16.799 It happens. It's part of it. But if a guarantee 00:12:16.799 --> 00:12:18.799 triples your sales and you only have to work 00:12:18.799 --> 00:12:21.179 for free on 10 % of those clients... The math 00:12:21.179 --> 00:12:23.539 is overwhelmingly in your favor. You just refund 00:12:23.539 --> 00:12:26.580 quickly and politely if you have to. Right. And 00:12:26.580 --> 00:12:28.539 fear number three is the big one. I'm not an 00:12:28.539 --> 00:12:31.480 expert yet. I can't guarantee these things. What 00:12:31.480 --> 00:12:34.000 do you say to the person who says, I'm just learning 00:12:34.000 --> 00:12:36.919 this stuff? You don't have to be the expert. 00:12:37.519 --> 00:12:40.139 The AI is the expert. You're the operator. You're 00:12:40.139 --> 00:12:42.899 the pilot. Your job is to fly the plane extraditely 00:12:42.899 --> 00:12:45.059 and make sure it lands and delivers the outcome. 00:12:45.419 --> 00:12:46.740 You don't need to know how to build the engine. 00:12:46.909 --> 00:12:49.350 So the single highest leverage action you can 00:12:49.350 --> 00:12:51.730 take to grow your business. It's not changing 00:12:51.730 --> 00:12:53.570 your logo. It's not redesigning your website. 00:12:53.830 --> 00:12:56.450 It's fundamentally changing your offer to eliminate 00:12:56.450 --> 00:12:59.009 your customers risk. Let's review that winning 00:12:59.009 --> 00:13:03.350 formula one last time. Give value using AI to 00:13:03.350 --> 00:13:06.490 keep your cost low and the perceived value high. 00:13:07.029 --> 00:13:09.669 Move fast to activate reciprocity and signal 00:13:09.669 --> 00:13:11.370 that you're a total professional and guarantee 00:13:11.370 --> 00:13:14.450 outcomes. So measurable results, not abstract 00:13:14.450 --> 00:13:16.370 services. So we have a challenge for you right 00:13:16.370 --> 00:13:20.279 now. Pick one service you offer, just one. Identify 00:13:20.279 --> 00:13:22.659 one small, high -value part you can give away 00:13:22.659 --> 00:13:26.799 for free using AI and create the prompt to automate 00:13:26.799 --> 00:13:29.600 that today. That's your immediate next step. 00:13:30.620 --> 00:13:33.700 So here's the final thought for the week. If 00:13:33.700 --> 00:13:36.080 AI can reduce your time in your production cost 00:13:36.080 --> 00:13:39.799 to almost zero, what ethically must you guarantee 00:13:39.799 --> 00:13:42.220 to your customer in order to capture the maximum 00:13:42.220 --> 00:13:43.899 market share? We'll catch you on the next Deep 00:13:43.899 --> 00:13:44.179 Dive.