WEBVTT

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Have you ever typed a prompt into one of those

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big AI models? You know, asking for something

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really new, maybe a bit out there. And what comes

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back is just the safest, blandest, most corporate

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thing imaginable. Yeah. Exactly. It feels like

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talking to a wall sometimes. A very expensive

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wall. It's that specific quiet frustration, isn't

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it? Like this giant brain is just, I don't know,

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afraid of its own thoughts. Welcome to the deep

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dive. And the common idea is, well, the AI just

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isn't smart enough for real creativity. But our

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deep dive today, looking at some really interesting

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work from Stanford, suggests something else.

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Yeah, it seems the creativity is actually in

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there. It's just kind of locked away behind this

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really stubborn safety filter. That's our mission

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for this deep dive. Right. We want to reveal

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the simple non -technical key to that lock. We're

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talking about basically one short instruction.

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maybe 10 extra words or so. Yeah, roughly. And

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it can transform tools like ChatGPT, Claw, Gemini,

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make them feel more like actual creative partners.

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OK, so let's unpack this. We're going to cover

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three main things today. First, why your AI seems

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stuck in boring mode, that whole safety issue.

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Second, we'll introduce this technique. It's

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called verbalized sampling. Explain how that

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trick actually works. Got it. And finally, maybe

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the best part, we'll give you some practical

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copy paste prompts you can start using right

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away. Yeah. get those better results. OK, so

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first step, why is the AI so average? Well, the

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main cause is pretty straightforward, really.

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It's safety engineering. Right. Companies, you

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know, they spend billions training these models

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to be incredibly safe. They have to avoid anything

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dangerous or offensive or even just kind of rude

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or controversial. Which makes sense. I get it.

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You need that for a tool millions of people use.

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But what's the trade off? What's the cost of

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being that careful? Well, they crossed as creativity,

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plain and simple. Think about it like a really

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talented artist, okay? But they went to this

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super strict art school. And the only rule was

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paint calm lakes, paint happy trees, never ever

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paint anything weird or wild. After years of

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that, the artist can still paint, sure. But they've

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kind of forgotten how to risk anything outside

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that safe little box. They're scared. So the

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AIs liked that artist. scared to step outside

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the lines. Exactly. It's scared of getting, you

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know, disciplined for saying the wrong thing.

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So it just sticks to the average, the safe stuff.

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And you really see that, I think, in what I sometimes

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call the lazy student effect. Huh. Yeah, what's

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that? It's like the AI just looks for the answer

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that's most likely to be seen as correct or just

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really common, right? It scans all its data and

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picks the easiest path. So you ask for a business

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idea. and you get drop shipping, or start a gardening

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newsletter. Every time. Yeah, that repetition,

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that pull towards the average. There's actually

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a technical term for it. It's called mode collapse.

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Mode collapse, OK. It basically means the AI

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gets stuck in one way of thinking, the most common

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pattern, and it really struggles to give you

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anything different. So the collapse part. Does

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that mean it's like ignoring other possibilities

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it knows? Kind of, yeah. It means it's not using

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the full richness of all the data it was trained

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on. All the answers cluster around that one super

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common idea and all the interesting stuff out

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on the edges. It just sort of collapses out of

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view, even though the information's still kind

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of in there. Honestly, I still wrestle with this

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myself sometimes. You know, prompt drift, getting

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stuck, outputs. I remember needing like... 20

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podcast names once really unique ones. Yeah,

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what happened? Terrible results just awful simple

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stuff like healthy living daily I knew the AI

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had better ideas somewhere inside, but I just

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couldn't get it to show them to me It's frustrating.

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So okay if the AI is naturally timid and its

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default is well boring How do we sort of legally

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give it permission to be weird to show us that

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other stuff? We have to make it show its work.

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It's messy thinking process We need to force

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it to show us the riskier options the things

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it thinks have a lower chance of being right

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Okay, that leads us right into the fix then verbalized

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sampling. Let's let's break that down sounds

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complicated, but It's not really. It just means

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you ask the AI to show it's working out, basically,

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instead of just giving you the final polished

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safe answer. How does just asking it to show

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it's work change things? What's the mechanism?

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Well, this is the fascinating part. It seems

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to have this almost psychological effect on the

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AI. When you force it to list multiple options,

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say, you ask for five ideas. OK. And you also

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ask it to assign a probability score to each

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one, like it's chance of being a good answer.

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That requirement forces it to look beyond the

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super safe zone. Why? Why does adding a score

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make it less safe? Because it has to show you

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a range. To give different scores, it needs to

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consider ideas with different likelihoods. It

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needs variety. And that process seems to break

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the constraint that normally just keeps it locked

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onto the 95 % likely answer. But couldn't it

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just assign 95 % to all five boring answers if

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it's just a machine? Ah, good question. But it

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seems the underlying architecture is kind of

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designed to explore different possibilities,

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different next words or tokens, when you demand

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five distinct answers and a score for each. You're

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telling its system that variance is mandatory.

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Exactly. You're signaling that variety is part

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of the goal now. And it can still satisfy its

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safety training by just slapping a low score

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on the weird idea. It's like it's saying, OK,

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here's a weird one, but warning. Low probability.

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So it gets to be weird, but only if it warns

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you first. Precisely. The ice cream analogy kind

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of helps here, I think. OK, let's hear it. If

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you just ask an AI for its favorite ice cream

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flavor, what do you get? Vanilla. Yeah. Or maybe

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chocolate. The safest bet. Right. Vanilla. Safe.

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But what if you ask? Give me five flavors you

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might order today and score each from 0 to 100

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on how likely you are to pick it. Ah, OK. then

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it has to dig deeper. Yeah. Suddenly it has to

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mention something like, I don't know, lavender

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honey. It might give lavender honey a really

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low score, maybe 5%, but the idea is out there.

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And you, the user, get to decide if that 5 %

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idea is actually the creative gold you were looking

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for. Exactly. That's the key. Okay, so this is

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a really important point, I think, for anyone

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listening. Those probability numbers, the 0 .1,

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the 10%, they're not like scientifically perfect

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math, are they? No, not really. Especially not

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in these conversational AIs. They're mostly a

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tool. A trick, almost. A trick to do what? To

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trick the AI into feeling safe enough to give

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you something potentially wrong or unlikely.

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By assigning a low number, it's basically covered

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its bases. It's warned you. Right. It's like,

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hey, I told you this was a long shot. Yeah. So

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we, the users, don't really care about the exact

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mathematical accuracy of the score. We just want

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the interesting idea it unlocks. So the big realization

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here is the creativity was kind of hidden in

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plain sight. Our goal shifts. It's not just asking

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for an answer. It's using this little phrasing

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trick to force the AI to surface those lower

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probability options. because that's often where

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the unique stuff hides. So that naturally leads

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to the practical question, right? What are the

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actual words? What are these core phrases we

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need to stick onto our prompts to get this scoring

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and variety thing happening? Yeah, what do we

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actually type? And thankfully, they're pretty

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short instructions. They just demand those scores

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and multiple varied responses. Okay, so the core

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bits to remember, the magic words essentially,

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are variations of. Generate X responses. You

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pick the number X. Right, like five or maybe

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three. And the other key part is with their probabilities

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or with their probability scores, something like

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that. Okay, maybe slightly more than eight words

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sometimes, but yeah, pretty concise. So let's

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look at method one. This is the simple version,

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really beginner friendly. Okay. You take your

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standard, maybe boring prompt, let's say. Give

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me five creative title ideas for an article about

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gardening. Right, the kind of prompt that usually

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gets dull results. Exactly. Now, you just add

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that core phrase. So the new prompt becomes,

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generating five creative title ideas for an article

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about gardening, each with their probability

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score. That's it. And did you try this? What

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was the actual difference in output? The shift

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was noticeable, yeah. It's like the AI suddenly

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felt freer. It gave, say, three pretty standard

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titles, high scores, 90 % range, stuff like,

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best tips for your summer garden. Boring sure

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the usual suspects, but then it also included

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one or two with much lower scores Maybe 15 %

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20 % and those are the more abstract more interesting

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ones something like the backyard reviva. Ah Okay,

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that's much better. Yeah, and that 15 % idea

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That's probably the one you actually end up using

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right the one you couldn't get before make sense

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So that's the easy way. What about pushing it

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harder, right? That's method to the copy paste

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block This is for when you want to be more explicit

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maybe for more complex tasks. So you have like

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a pre -written chunk of text you add. Yeah, you

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keep a slightly longer instruction save somewhere,

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maybe in a notes app, and you just paste it into

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your prompt. And why does this longer block work

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better sometimes? It tends to use more specific

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language. It might use technical terms or tags,

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and specifically ask the AI to include low probability

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scores. It speaks more directly to the AI's kind

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of internal logic. Ah, so it makes the instruction

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harder for the AI to ignore or misinterpret.

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Really forces that diversity. Exactly. Maximizes

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the range you get back. Yeah. Let's talk about

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that cold emailing example you mentioned. That

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sounds like a great use case. Oh, it was really

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effective. High stakes, right. You need that

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email to land. Totally. So we prompted it for

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five versions of a... Coal email. Crucially,

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we ask for high variety in tone, targeting this

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potential partner, and we ask for the probability

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scores. OK, what happened? Well, version 1 was

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exactly what you expect. High probability, like

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0 .95. Super formal, a bit stiff, maybe easily

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ignored. The safe email? The safe email. But

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then we scroll down to version 5. Version 5 had

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a probability score of only 0 .00. 0 .18, tiny.

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Wow. And the tone was completely different, short,

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punchy, really casual. It was basically like,

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hey, name, got a weird idea for us, quick chat.

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And that worked. That was the one that's the

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email that actually got the positive response

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and led to a meeting. That is fascinating because

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the AI on its own probably would never have suggested

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that ultra casual tone. Never. It would have

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stuck with the safe, formal approach that, let's

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be honest, often just gets deleted. So the human

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judgment comes in to see that the low probability,

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risky answer is actually the right creative choice

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for that specific situation. Exactly. And whoa!

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Just imagine scaling that, finding those unexpected

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successful approaches across like... a billion

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cold emails or marketing messages. Yeah, that's

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genuinely powerful. Finding the effective outlier.

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It really is. And you saw similar things with

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creative writing prompts too, right? Like the

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missing diamond mystery. Yeah, night and day

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difference. We asked for plot twists, specifically

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telling it to include low probability options

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with scores. Instead of the usual, the butler

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did it. Right, or the rival stole it. Those are

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the high probability, kind of boring answers.

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The cool low probability one it came up with.

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What was it? The diamond was actually made of

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ice it just melted vanished whoa okay that's

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clever super clever highly unlikely in like a

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gritty detective novel which is why the AI scored

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it low but for fiction for a surprising twist

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brilliant okay but let's tackle a potential problem

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what if someone tries this they use method one

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or method two ask for scores ask variety and

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the AI still gives them boring stuff it's still

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stuck yeah that can happen sometimes If it's

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being really stubborn, there's one more thing

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you can try, a way to push it even harder towards

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the weird stuff. Like a final nudge? Basically,

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yeah. We can use a specific statistical term

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that the AI usually understands quite well. Okay,

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so what's the ultimate push phrase for when you

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really need the AI to get weird? You add this

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instruction, please sample from the tails of

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the distribution. I want highly unlikely answers.

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Okay, sample from the tails of the distribution.

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That sounds technical. What does it actually

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mean? It's jargon, yeah, but it's pretty simple

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conceptually. Think of that bell curve. Right?

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Most answers, the common ones like dropshipping,

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they're clustered at the peak in the middle.

00:12:29.840 --> 00:12:32.419
Right, the high probability stuff. Exactly. The

00:12:32.419 --> 00:12:34.980
tails are the flat bits way out on the edges

00:12:34.980 --> 00:12:37.679
of that curve. That's where the rare, unusual,

00:12:37.720 --> 00:12:40.840
low probability ideas live. The statistical outliers.

00:12:41.259 --> 00:12:43.620
Precisely. So when you tell the AI to sample

00:12:43.620 --> 00:12:46.220
from the tails, you're explicitly commanding

00:12:46.220 --> 00:12:49.019
it. Ignore the middle. Go find the weird stuff

00:12:49.019 --> 00:12:52.019
way out on the edges. And the AI understands

00:12:52.019 --> 00:12:54.840
that command. Generally, yes. Large language

00:12:54.840 --> 00:12:57.759
models have a grasp of basic statistical concepts

00:12:57.759 --> 00:13:00.279
from their training data, so that phrase is a

00:13:00.279 --> 00:13:02.559
pretty strong signal to force it away from the

00:13:02.559 --> 00:13:05.500
common mode. It usually guarantees much wilder,

00:13:05.500 --> 00:13:07.820
more diverse ideas. Okay, that's a great tip

00:13:07.820 --> 00:13:10.500
for troubleshooting. But we should probably loop

00:13:10.500 --> 00:13:13.159
back and reiterate that warning about when to

00:13:13.159 --> 00:13:15.460
use this whole probability score technique. Absolutely

00:13:15.460 --> 00:13:17.779
crucial. We've established the scores are mainly

00:13:17.779 --> 00:13:20.220
a trick, right? To get variety. Yeah, to unlock

00:13:20.220 --> 00:13:23.620
creativity. So use this heavily for brainstorming.

00:13:23.679 --> 00:13:26.559
Coming up with slogans, headlines, story ideas,

00:13:27.200 --> 00:13:30.000
marketing angles, anything where you want a range

00:13:30.000 --> 00:13:33.100
of creative options. Some expected, some unexpected.

00:13:33.240 --> 00:13:35.769
But when should you not use it? Don't use this

00:13:35.769 --> 00:13:39.230
if you need a single factual undisputed truth.

00:13:39.490 --> 00:13:42.049
Like asking for the capital of France. Exactly.

00:13:42.149 --> 00:13:44.669
If you ask, what's the capital of France? Give

00:13:44.669 --> 00:13:47.909
me three options with probabilities. The AI might

00:13:47.909 --> 00:13:51.090
feel forced to invent fake capitals just to satisfy

00:13:51.090 --> 00:13:53.490
the variety part of the request. It might say

00:13:53.490 --> 00:13:58.509
Paris, 0 .9 probability, Lyon, 0 .08 probability.

00:14:00.079 --> 00:14:02.100
Imaginary bill, point zero two, probability.

00:14:02.220 --> 00:14:04.259
Precisely, because you asked for options and

00:14:04.259 --> 00:14:07.100
scores, so stick to creative tasks where exploring

00:14:07.100 --> 00:14:10.120
possibilities is the goal, not finding one single

00:14:10.120 --> 00:14:12.659
right answer. Okay, good distinction. Let's try

00:14:12.659 --> 00:14:14.820
and synthesize the big idea from this deep dive

00:14:14.820 --> 00:14:17.720
then. What's the core takeaway? The core idea

00:14:17.720 --> 00:14:20.419
is that AI often seems boring, not because it

00:14:20.419 --> 00:14:22.799
lacks creativity, but because its safety training

00:14:22.799 --> 00:14:25.500
causes this mode collapse. It defaults to the

00:14:25.500 --> 00:14:27.399
average. Right. It gets stuck. But we can fix

00:14:27.399 --> 00:14:30.000
that. By adding a simple instruction asking for

00:14:30.000 --> 00:14:32.159
multiple options and their probability scores,

00:14:32.500 --> 00:14:35.059
we essentially force the AI to look beyond the

00:14:35.059 --> 00:14:37.639
average. We make it explore those creative tales

00:14:37.639 --> 00:14:39.940
of its knowledge where the unusual ideas are

00:14:39.940 --> 00:14:42.220
hiding. Exactly. The imagination, the potential

00:14:42.220 --> 00:14:44.019
was probably there all along. We just weren't

00:14:44.019 --> 00:14:46.159
asking the right way. We needed to ask for variety.

00:14:46.120 --> 00:14:48.720
and probability. It wasn't a technical barrier

00:14:48.720 --> 00:14:50.580
really it was more of a conversational one how

00:14:50.580 --> 00:14:52.919
we ask the question. Yeah precisely so the call

00:14:52.919 --> 00:14:55.419
to action is pretty clear isn't it? Go try it

00:14:55.419 --> 00:14:57.039
next time you need some creative juice from your

00:14:57.039 --> 00:15:01.809
AI use method one that simple tweak or grab that

00:15:01.809 --> 00:15:04.490
method to copy paste block. See what happens.

00:15:04.549 --> 00:15:07.009
See what low probability gold you might dig up

00:15:07.009 --> 00:15:09.409
just by asking it to show its work and score

00:15:09.409 --> 00:15:11.090
its ideas. It's definitely worth experimenting

00:15:11.090 --> 00:15:13.149
with. And maybe here's a final thought to leave

00:15:13.149 --> 00:15:16.629
you with. OK. If these incredibly powerful AI

00:15:16.629 --> 00:15:20.509
systems need explicit permission from us humans

00:15:20.509 --> 00:15:23.990
just through a specific prompt, permission to

00:15:23.990 --> 00:15:27.370
access their own wild ideas, their own creative

00:15:27.370 --> 00:15:31.019
outliers. What does that really imply about the

00:15:31.019 --> 00:15:33.659
future? About the limits of their own creative

00:15:33.659 --> 00:15:37.580
autonomy down the road. Huh. That's something

00:15:37.580 --> 00:15:39.379
interesting to think about, needing our permission

00:15:39.379 --> 00:15:41.700
to be fully creative. Something to mull over.

00:15:42.100 --> 00:15:44.000
Indeed. Well, that's all the time we have for

00:15:44.000 --> 00:15:46.799
this deep dive. Until next time. Take care, everyone.
