WEBVTT 00:00:00.000 --> 00:00:02.200 You know, that whole process of making professional 00:00:02.200 --> 00:00:06.259 marketing graphics, it can be just deeply frustrating 00:00:06.259 --> 00:00:08.099 sometimes, can't it? Oh, it really can. It's 00:00:08.099 --> 00:00:09.779 like, you know, you need that consistent content, 00:00:09.939 --> 00:00:13.660 right? For social media, for ads. But then you 00:00:13.660 --> 00:00:16.839 actually sit down and you end up spending maybe 00:00:16.839 --> 00:00:20.179 an hour just wrestling with a design tool. Yeah, 00:00:20.239 --> 00:00:21.859 just trying to remember the hex code for that 00:00:21.859 --> 00:00:24.519 one specific blue. Exactly. Or what was the exact 00:00:24.519 --> 00:00:26.760 font name for the body text again? You know, 00:00:26.780 --> 00:00:29.879 it's tedious. Breaks the flow. Absolutely. And 00:00:29.879 --> 00:00:31.719 that whole struggle, that manual effort to keep 00:00:31.719 --> 00:00:35.219 things looking cohesive. Well, that's exactly 00:00:35.219 --> 00:00:37.140 why we need to talk about Pameli today. Right. 00:00:37.219 --> 00:00:40.179 This is Google's new AI experiment. It's free 00:00:40.179 --> 00:00:43.259 and it basically promises to just eliminate that 00:00:43.259 --> 00:00:45.640 pain. We're talking seconds, not hours. Yeah. 00:00:45.700 --> 00:00:48.100 Welcome to the deep dive, everyone. Our mission 00:00:48.100 --> 00:00:50.679 today is really to unpack this specific tool 00:00:50.679 --> 00:00:54.979 from Google Labs. Pameli, because it's claiming 00:00:54.979 --> 00:00:57.579 to generate these professional, visually consistent 00:00:57.579 --> 00:01:00.939 graphics just by, well, scanning your website. 00:01:01.159 --> 00:01:03.759 So we're going to cover this properly. First 00:01:03.759 --> 00:01:06.319 up, we'll define what makes Pameli different. 00:01:06.519 --> 00:01:09.879 This intelligence first idea. Yeah. And specifically 00:01:09.879 --> 00:01:12.959 its core feature, what they're calling the business 00:01:12.959 --> 00:01:15.790 DNA. Then we'll walk through the actual workflow. 00:01:15.989 --> 00:01:19.090 It's surprisingly simple. Just three steps from 00:01:19.090 --> 00:01:21.530 putting in a web address to getting finished 00:01:21.530 --> 00:01:24.329 campaign assets. And finally, we got to do the 00:01:24.329 --> 00:01:26.010 reality check, right? Right. We need to look 00:01:26.010 --> 00:01:28.269 honestly at the limitations. Definitely. And 00:01:28.269 --> 00:01:30.969 figure out why the verdict seems to be you use 00:01:30.969 --> 00:01:33.650 this alongside something like Canva, not instead 00:01:33.650 --> 00:01:35.810 of it. Okay, let's get into it then. So Pamele, 00:01:35.989 --> 00:01:39.510 it's one of these Google Labs experiments focused 00:01:39.510 --> 00:01:43.439 on AI creating content. And the big hook. maybe 00:01:43.439 --> 00:01:45.739 why everyone's curious right now, is that it's 00:01:45.739 --> 00:01:47.780 totally free. Yeah, free is always interesting. 00:01:47.959 --> 00:01:49.739 But what's really fascinating, I think, is how 00:01:49.739 --> 00:01:52.599 it flips the script on design tools. Traditionally, 00:01:52.680 --> 00:01:56.420 Photoshop, Canva, Figma. Blank canvas. Right. 00:01:56.519 --> 00:01:58.159 You start with nothing. You have to bring everything 00:01:58.159 --> 00:02:00.280 in, your logos, your colors, your fonts. You're 00:02:00.280 --> 00:02:02.500 doing all the setup. You're the conductor, basically. 00:02:02.900 --> 00:02:07.319 Exactly. Pomeli, though, it takes this intelligence 00:02:07.319 --> 00:02:10.099 first approach, as they call it. It insists on 00:02:10.099 --> 00:02:12.780 studying your brand first. understanding your 00:02:12.780 --> 00:02:14.800 style before it even thinks about generating 00:02:14.800 --> 00:02:17.500 a graphic. And that's where the magic seems to 00:02:17.500 --> 00:02:20.039 happen. It scans your actual website. Your live 00:02:20.039 --> 00:02:23.120 site. Yeah. Identifies your exact colors, your 00:02:23.120 --> 00:02:25.699 fonts, the whole visual vibe without you manually 00:02:25.699 --> 00:02:28.219 inputting that stuff. Right. And then it uses 00:02:28.219 --> 00:02:31.000 all that info to instantly create things that 00:02:31.000 --> 00:02:33.000 already look like your brand. It's kind of like 00:02:33.000 --> 00:02:36.020 having a super fast junior designer on staff. 00:02:36.319 --> 00:02:38.060 Who works for free. Who works for free, yeah. 00:02:38.199 --> 00:02:40.939 It just gets your visual identity almost instantly. 00:02:41.129 --> 00:02:43.650 Which means, you know, no more digging through 00:02:43.650 --> 00:02:46.449 old emails to find that specific hex code. So 00:02:46.449 --> 00:02:49.449 if it's building this whole brand profile automatically, 00:02:49.909 --> 00:02:53.169 what exactly is the AI looking at when it scans 00:02:53.169 --> 00:02:55.509 a site? How does it build that intelligence? 00:02:55.870 --> 00:02:57.449 It's looking under the hood, basically. It checks 00:02:57.449 --> 00:03:00.509 out the CSS. That's the code dictating colors 00:03:00.509 --> 00:03:03.030 and styles. Okay. It analyzes the images on your 00:03:03.030 --> 00:03:06.069 site, scans the text. And from that, it pulls 00:03:06.069 --> 00:03:08.909 out the colors, the fonts, finds representative 00:03:08.909 --> 00:03:12.000 images. And this is pretty cool. It even tries 00:03:12.000 --> 00:03:13.960 to figure out the tone of voice from your writing. 00:03:14.099 --> 00:03:16.460 So just to clarify that probing question. Yeah. 00:03:16.500 --> 00:03:19.419 What exactly does the AI analyze from a website 00:03:19.419 --> 00:03:22.180 to build that brand profile? It gets into the 00:03:22.180 --> 00:03:25.460 CSS images and text to pull out colors, fonts, 00:03:25.599 --> 00:03:28.340 and yeah, even the tone of voice. Okay. That 00:03:28.340 --> 00:03:30.819 level of detail really brings us to the heart 00:03:30.819 --> 00:03:34.620 of it. This business DNA. This is step one. And 00:03:34.620 --> 00:03:36.219 it sounds like it defines everything else the 00:03:36.219 --> 00:03:39.060 tool does. Yeah. This business DNA thing. It's 00:03:39.060 --> 00:03:40.819 probably the most unique part of Pamela. It's 00:03:40.819 --> 00:03:44.840 this big brand profile. And it gets created automatically 00:03:44.840 --> 00:03:47.599 just by you typing in your website address. Right. 00:03:47.719 --> 00:03:50.560 Like you put in mycoolshop .com and it kicks 00:03:50.560 --> 00:03:52.979 off. And here's maybe the first big win you notice. 00:03:53.280 --> 00:03:55.240 The interface might say, oh, this will take 10 00:03:55.240 --> 00:03:57.240 minutes. Right. But the reports we looked at, 00:03:57.259 --> 00:03:59.000 people testing it, found it was done in like 00:03:59.000 --> 00:04:02.080 90 seconds. Yeah, that speed is kind of key, 00:04:02.139 --> 00:04:04.080 isn't it? That quick feedback. Definitely a psychological 00:04:04.080 --> 00:04:07.300 boost. Wow, that was fast. So it grabs the technical 00:04:07.300 --> 00:04:09.960 stuff, right? Your whole color palette from the 00:04:09.960 --> 00:04:12.900 CSS, the specific fonts for headings and body 00:04:12.900 --> 00:04:15.960 text. Okay. But then it adds that creative layer 00:04:15.960 --> 00:04:18.879 on top. Right, like curating images it finds, 00:04:19.100 --> 00:04:22.300 product shots, maybe logo variations. Exactly. 00:04:22.459 --> 00:04:24.740 And it does that brand voice analysis you mentioned. 00:04:24.860 --> 00:04:27.519 It spits out these tags like inspirational or... 00:04:27.680 --> 00:04:30.540 expert driven or maybe empathetic so it tries 00:04:30.540 --> 00:04:32.519 to define your communication style for its own 00:04:32.519 --> 00:04:35.819 ai copywriting later yeah but here's the thing 00:04:35.819 --> 00:04:39.439 the automatic extraction is great but refinement 00:04:39.439 --> 00:04:41.980 is super important This is what we're calling 00:04:41.980 --> 00:04:44.439 the 15 -minute rule. Okay, explain that. You, 00:04:44.540 --> 00:04:47.439 the user, you have full control to tweak this 00:04:47.439 --> 00:04:49.660 DNA profile it generates. So you're not stuck 00:04:49.660 --> 00:04:51.980 with the first draft? No, not at all. You might 00:04:51.980 --> 00:04:54.240 go in and say, okay, AI, don't use these images, 00:04:54.259 --> 00:04:56.800 like maybe some low -res guarantee badge or a 00:04:56.800 --> 00:04:58.980 random screenshot from a testimonial. Stuff that's 00:04:58.980 --> 00:05:01.300 on the site but shouldn't be in an ad? Precisely. 00:05:01.540 --> 00:05:04.019 Or maybe the AI grabs an old logo. You can delete 00:05:04.019 --> 00:05:06.610 that and upload your proper. high -res logo files. 00:05:06.790 --> 00:05:08.689 Makes sense. And you can edit those tone tags 00:05:08.689 --> 00:05:10.829 too if you feel like the AI kind of misunderstood 00:05:10.829 --> 00:05:13.629 your voice. So quick clarifying question then. 00:05:13.750 --> 00:05:16.589 Does this automated system actually give you 00:05:16.589 --> 00:05:18.750 usable results right away for marketing teams? 00:05:19.029 --> 00:05:21.490 Yeah, pretty much. Once that DNA is set, boom, 00:05:21.589 --> 00:05:24.509 it generates four to six graphics that are visually 00:05:24.509 --> 00:05:26.790 cohesive. Okay, back to that refinement then. 00:05:27.050 --> 00:05:29.509 The sources suggest the technical stuff colors, 00:05:29.689 --> 00:05:33.939 fonts. It gets that surprisingly right most of 00:05:33.939 --> 00:05:35.899 the time. Yeah. The feedback is the technical 00:05:35.899 --> 00:05:37.939 extraction is pretty solid. The refinement is 00:05:37.939 --> 00:05:40.120 more about curating the creative bits. Got it. 00:05:40.519 --> 00:05:43.379 Logos, images, maybe tweaking the voice tag. 00:05:43.480 --> 00:05:45.759 Exactly. And spending just, you know, 10 or 15 00:05:45.759 --> 00:05:48.459 minutes cleaning that DNA up. It leads to way 00:05:48.459 --> 00:05:50.839 better, more consistent graphics from the AI 00:05:50.839 --> 00:05:52.959 down the line. It's worth the effort. So that 00:05:52.959 --> 00:05:55.040 short upfront investment basically takes it from 00:05:55.040 --> 00:05:57.579 being just a cool tech demo to something genuinely 00:05:57.579 --> 00:06:00.220 useful. Totally. And that speed, that immediate 00:06:00.220 --> 00:06:02.899 generation. leads right into the next step. Step 00:06:02.899 --> 00:06:05.959 two is generating campaign ideas. Okay. So now 00:06:05.959 --> 00:06:08.180 Pomeli acts like a mini marketing assistant. 00:06:09.560 --> 00:06:12.199 Based on what it learned from your site, it suggests 00:06:12.199 --> 00:06:14.660 campaign angles. Like what? Give me an example. 00:06:14.899 --> 00:06:16.560 Well, if you're a tech company, maybe it suggests 00:06:16.560 --> 00:06:20.500 AI isn't coming. It's here. or for, say, an apparel 00:06:20.500 --> 00:06:23.139 brand, maybe ideas for a seasonal launch. Okay, 00:06:23.199 --> 00:06:25.279 so it gives you starting points for messaging. 00:06:25.519 --> 00:06:27.740 Yeah, and then step three is the creation part. 00:06:27.860 --> 00:06:30.139 This is kind of the wow moment. You pick one 00:06:30.139 --> 00:06:33.540 of those angles and... BAM Pameli instantly generates, 00:06:33.540 --> 00:06:36.339 say, four to six initial graphics. And they're 00:06:36.339 --> 00:06:38.560 already using your colors, your fonts, your images, 00:06:38.720 --> 00:06:41.439 even trying to match the messaging tone. 100 00:06:41.439 --> 00:06:44.800 % style aligned from the get -go. Exactly. Now, 00:06:44.860 --> 00:06:46.199 where this gets really interesting, especially 00:06:46.199 --> 00:06:48.420 for some listeners, is the e -commerce use case. 00:06:48.560 --> 00:06:52.139 Oh, yeah. If you give Pameli a URL from Shopify 00:06:52.139 --> 00:06:56.720 or WooCommerce, the business DNA scan actually 00:06:56.720 --> 00:06:59.060 goes and automatically extracts all your product 00:06:59.060 --> 00:07:01.930 images. Yeah. And it categorizes. Whoa. OK, wait. 00:07:02.009 --> 00:07:03.970 So if you have like hundreds of products. Yeah. 00:07:04.290 --> 00:07:06.509 Imagine scaling that up. This enables what the 00:07:06.509 --> 00:07:08.889 source called rapid product promotion. Right. 00:07:09.029 --> 00:07:12.389 Instead of someone spending ages cropping, resizing, 00:07:12.430 --> 00:07:15.209 adding logos. Exactly. You could potentially 00:07:15.209 --> 00:07:19.129 create, say, 10 different consistent ads for 00:07:19.129 --> 00:07:21.509 a brand new product in just a few minutes. Wow. 00:07:21.889 --> 00:07:24.600 That. That really changes the bottleneck, doesn't 00:07:24.600 --> 00:07:26.220 it? I mean, you could generate a month's worth 00:07:26.220 --> 00:07:29.180 of product -focused social posts. Seriously, 00:07:29.439 --> 00:07:31.879 a hundred different on -brand product graphics, 00:07:32.120 --> 00:07:36.160 maybe in an afternoon. That potential for scale, 00:07:36.319 --> 00:07:38.420 that's kind of a moment of wonder, especially 00:07:38.420 --> 00:07:40.339 if you've ever managed a big e -commerce site. 00:07:40.519 --> 00:07:43.279 Yeah, no kidding. And because the style is already 00:07:43.279 --> 00:07:46.139 locked in, iterating should be easier, too. Right. 00:07:46.279 --> 00:07:48.240 You can tweak things, tell it you need specific 00:07:48.240 --> 00:07:51.120 sizes, like square for Instagram feed or a portrait 00:07:51.120 --> 00:07:53.920 4 .5 for stories. And you can give it specific 00:07:53.920 --> 00:07:56.560 instructions, like make this feel urgent. It's 00:07:56.560 --> 00:07:58.660 the last 48 hours of the sale. And it keeps everything 00:07:58.660 --> 00:08:01.199 organized. Yeah. All the graphics for one campaign, 00:08:01.339 --> 00:08:03.220 let's call it Black Friday 2025, they're all 00:08:03.220 --> 00:08:05.199 saved together. Makes review and downloading 00:08:05.199 --> 00:08:07.459 much simpler. Okay. This sounds powerful, especially 00:08:07.459 --> 00:08:10.680 for that single brand focus. So, probing question. 00:08:11.399 --> 00:08:13.259 Given that power and speed, what's the biggest 00:08:13.259 --> 00:08:15.680 headache for someone trying to manage multiple 00:08:15.680 --> 00:08:18.420 brands with this, like an agency? It's that restriction 00:08:18.420 --> 00:08:22.860 we mentioned. Only one business DNA profile per 00:08:22.860 --> 00:08:24.980 Google account. You either have to reset everything 00:08:24.980 --> 00:08:27.420 or juggle separate logins. Mid -role sponsor 00:08:27.420 --> 00:08:29.819 placeholder. All right, so let's do that reality 00:08:29.819 --> 00:08:32.620 check. Pameli's fast, it's smart, it's free, 00:08:32.799 --> 00:08:35.700 but it definitely has some big constraints. Yeah, 00:08:35.720 --> 00:08:38.019 nothing's perfect, especially experimental tools. 00:08:38.220 --> 00:08:40.639 Right. We already touched on the first one. That 00:08:40.639 --> 00:08:43.220 one brand restriction. If you want to work on 00:08:43.220 --> 00:08:45.879 brand B after setting up brand A. You have to 00:08:45.879 --> 00:08:48.620 hit the big red reset button. Pretty much. And 00:08:48.620 --> 00:08:50.659 doing that deletes all the campaigns and work 00:08:50.659 --> 00:08:53.899 you did for brand A. Poof. Gone. Okay. That's 00:08:53.899 --> 00:08:57.159 a significant organizational pain, like the source 00:08:57.159 --> 00:08:59.340 said. Big time. Especially if you're an agency 00:08:59.340 --> 00:09:02.500 or a freelancer. Juggling multiple Google accounts 00:09:02.500 --> 00:09:05.240 or constantly nuking your past work just to switch 00:09:05.240 --> 00:09:08.419 clients. That's tough. Seems like a major hurdle 00:09:08.419 --> 00:09:10.970 for that use case. What's the other big limitation? 00:09:11.370 --> 00:09:13.509 The other one is maybe even more crucial for 00:09:13.509 --> 00:09:16.389 designers, limited creative control. We kind 00:09:16.389 --> 00:09:18.509 of nicknamed this the Canva problem, meaning 00:09:18.509 --> 00:09:21.110 you gain all that speed, but you lose the ability 00:09:21.110 --> 00:09:23.149 to get in there and nudge pixels around. Okay, 00:09:23.210 --> 00:09:25.370 so what can you control? You can change the headline 00:09:25.370 --> 00:09:28.049 text, right? You can swap between different layout 00:09:28.049 --> 00:09:30.570 options the AI suggests. But here's what you 00:09:30.570 --> 00:09:32.570 can't do, and this is where people who care about 00:09:32.570 --> 00:09:36.269 details might start to twitch a little. Uh -oh. 00:09:36.330 --> 00:09:40.049 You cannot crop or reframe the image the AI chooses. 00:09:40.549 --> 00:09:43.529 If it puts your product photo in, you can't zoom 00:09:43.529 --> 00:09:45.730 in or shift it slightly. Okay. No positioning 00:09:45.730 --> 00:09:49.149 adjustments. Nope. And critically, you can't 00:09:49.149 --> 00:09:51.389 change the color of just one specific thing. 00:09:51.490 --> 00:09:53.269 Like you want to make one word in your headline 00:09:53.269 --> 00:09:56.110 pop by making it red. Can't do it. Can't do it. 00:09:56.230 --> 00:09:58.809 The AI controls the overall style. You know, 00:09:58.830 --> 00:10:01.470 I still wrestle with prompt Drift myself using 00:10:01.470 --> 00:10:04.629 some of these generative tools. Yeah, that lack 00:10:04.629 --> 00:10:07.389 of microcontrol, not being able to just nudge 00:10:07.389 --> 00:10:10.730 something 10 pixels left, that would drive anyone 00:10:10.730 --> 00:10:12.850 with a design background or just anyone detail 00:10:12.850 --> 00:10:16.490 -oriented absolutely crazy, it feels like. Like 00:10:16.490 --> 00:10:18.110 you've only got a sledgehammer when sometimes 00:10:18.110 --> 00:10:20.730 you need tweezers. Exactly. Get the AI's final 00:10:20.730 --> 00:10:23.710 output, take it or leave it. No layers, no granular 00:10:23.710 --> 00:10:26.269 adjustments. So, okay, that brings us to the 00:10:26.269 --> 00:10:30.740 big comparison. Pameli versus Canva. or Photoshop 00:10:30.740 --> 00:10:33.460 or whatever tool people are using now, is Pameli 00:10:33.460 --> 00:10:35.600 the replacement? The sources are pretty clear 00:10:35.600 --> 00:10:37.700 on this. No. Yes. They're complementary tools, 00:10:37.840 --> 00:10:40.340 not direct competitors. Okay. Break that down. 00:10:40.419 --> 00:10:43.679 Where does Pameli win? Pameli wins, hands down, 00:10:43.840 --> 00:10:46.519 on speed. Yeah. On automatic brand consistency. 00:10:47.120 --> 00:10:49.659 No more hunting for hex codes. Right. Simplicity 00:10:49.659 --> 00:10:52.539 of use, definitely. And obviously, costs free 00:10:52.539 --> 00:10:55.639 right now. And where does Canva or similar tools 00:10:55.639 --> 00:10:59.179 win? Control. Pixel perfect creative control. 00:10:59.379 --> 00:11:02.259 Much deeper features, templates, animation, video, 00:11:02.379 --> 00:11:05.340 all that stuff. And flexibility, especially for 00:11:05.340 --> 00:11:07.299 collaborating with a team. Canva's built for 00:11:07.299 --> 00:11:10.000 that. So the practical advice is use both. Yeah, 00:11:10.019 --> 00:11:12.039 exactly. Use them in a hybrid workflow. Think 00:11:12.039 --> 00:11:14.340 of Pomeli as your super fast idea generator. 00:11:14.600 --> 00:11:17.419 Okay. Let it spit out, say, 10 different on -brand 00:11:17.419 --> 00:11:19.840 layouts for your concept in like two minutes. 00:11:20.080 --> 00:11:22.620 Which would take ages manually. Right. Then... 00:11:22.830 --> 00:11:24.590 You look at those 10 ideas, pick the best two 00:11:24.590 --> 00:11:26.450 or three that really nailed the message. And 00:11:26.450 --> 00:11:29.129 then you recreate those winning designs in Canva 00:11:29.129 --> 00:11:30.909 or Figma or whatever your tool of choice is. 00:11:31.110 --> 00:11:33.529 That's where you apply that final 10 % of polish. 00:11:33.669 --> 00:11:36.330 Make those precise tweaks. So Pamele saves you 00:11:36.330 --> 00:11:40.129 the 80 % of the upfront grunt work, the concepting. 00:11:40.149 --> 00:11:42.409 Exactly. Frees you up for the high value refinement. 00:11:42.669 --> 00:11:45.049 Interesting. So another probing question then. 00:11:45.169 --> 00:11:47.769 If generating pretty good visually consistent 00:11:47.769 --> 00:11:51.870 designs is now basically automated and free. 00:11:52.789 --> 00:11:54.870 What's the new challenge for marketers? Where 00:11:54.870 --> 00:11:56.909 should their focus shift? Yeah, the challenge 00:11:56.909 --> 00:12:00.649 moves away from basic design execution and squarely 00:12:00.649 --> 00:12:03.029 onto creating unique, compelling content and 00:12:03.029 --> 00:12:05.990 messaging. Your words, your ideas, that's what 00:12:05.990 --> 00:12:08.710 has to stand out. Yeah, that's a big shift. So 00:12:08.710 --> 00:12:11.070 if design quality itself is becoming kind of 00:12:11.070 --> 00:12:14.169 commoditized by AI, what should, say, a small 00:12:14.169 --> 00:12:16.389 business owner listening right now actually do 00:12:16.389 --> 00:12:19.029 differently next week? Focus your energy on message 00:12:19.029 --> 00:12:21.049 testing, not pixel pushing. Okay, let's talk 00:12:21.049 --> 00:12:23.580 strategy then. Pro tips for using Pomeli effectively. 00:12:23.980 --> 00:12:26.480 Yeah, first one, and this ties back to that 15 00:12:26.480 --> 00:12:29.360 -minute rule. Curate your image library inside 00:12:29.360 --> 00:12:33.019 the Business DNA tool. Be ruthless. Don't just 00:12:33.019 --> 00:12:35.860 accept whatever random images the AI scrapes 00:12:35.860 --> 00:12:38.320 from your site. No. Go in there and delete the 00:12:38.320 --> 00:12:41.159 ugly stuff, the low -res blog headers, the weird 00:12:41.159 --> 00:12:43.620 guarantee badges that have no place in an ad. 00:12:43.759 --> 00:12:46.299 Clean your digital kitchen, as the source put 00:12:46.299 --> 00:12:48.779 it. Right. Get rid of the junk. And upload your 00:12:48.779 --> 00:12:51.419 proper, official, high -resolution logos and 00:12:51.419 --> 00:12:54.059 product shots. Make sure the AI has good ingredients 00:12:54.059 --> 00:12:56.799 to work with. Good advice. What else? Use the 00:12:56.799 --> 00:12:59.980 speed for free A -B testing. This is huge. How 00:12:59.980 --> 00:13:03.100 so? Have Pimeli. Generate graphics for two or 00:13:03.100 --> 00:13:05.519 three different campaign angles, different messages. 00:13:05.679 --> 00:13:08.340 Maybe one is about a productivity fire sale. 00:13:08.480 --> 00:13:10.879 Another is about unlock monetization secrets. 00:13:11.320 --> 00:13:13.720 See which visuals and which messages seem to 00:13:13.720 --> 00:13:15.600 resonate more just by looking at them side by 00:13:15.600 --> 00:13:18.120 side. Do that before you actually spend money 00:13:18.120 --> 00:13:20.299 running ads. It's free pre -testing. That's clever. 00:13:20.460 --> 00:13:22.600 Using the generation speed to test the ideas. 00:13:22.899 --> 00:13:25.039 Exactly. Now, looking bigger picture, Pimeli 00:13:25.039 --> 00:13:27.279 seems to signal a pretty major shift, doesn't 00:13:27.279 --> 00:13:29.940 it? How do you mean? It feels like AI moving 00:13:29.940 --> 00:13:33.379 from just being an assist mode, you know, a co 00:13:33.379 --> 00:13:37.000 -pilot helping you do the work, to becoming more 00:13:37.000 --> 00:13:40.500 like autonomous creation. The AI does the initial 00:13:40.500 --> 00:13:43.240 generation and the human steps up to be the creative 00:13:43.240 --> 00:13:45.399 director, the refiner. Interesting distinction. 00:13:45.820 --> 00:13:48.820 And the implication there is massive. the barrier 00:13:48.820 --> 00:13:51.299 to entry for creating professional -looking marketing 00:13:51.299 --> 00:13:53.860 materials. It's basically dropped to near zero. 00:13:54.120 --> 00:13:56.340 Wow. Think about small businesses, nonprofits, 00:13:56.779 --> 00:13:59.600 solopreneurs, people with tiny or non -existent 00:13:59.600 --> 00:14:02.720 design budgets. They can now create consistent, 00:14:02.779 --> 00:14:05.620 decent -looking graphics really quickly. It really 00:14:05.620 --> 00:14:07.759 levels the playing field visually. Big time. 00:14:08.019 --> 00:14:10.379 Against much larger competitors, potentially. 00:14:10.700 --> 00:14:13.299 Okay, so let's try and recap the big idea here 00:14:13.299 --> 00:14:15.879 for everyone listening. Pamele seems to automate, 00:14:15.960 --> 00:14:18.440 what, maybe 70, 80 percent of that routine marketing 00:14:18.440 --> 00:14:20.539 graphic work? Yeah, something like that. Its 00:14:20.539 --> 00:14:23.580 real value is the speed and that automatic brand 00:14:23.580 --> 00:14:26.039 consistency you get from the business DNA feature. 00:14:26.320 --> 00:14:28.440 So the final takeaway isn't that it replaces 00:14:28.440 --> 00:14:31.139 everything, but that it's a really powerful new 00:14:31.139 --> 00:14:35.220 tool in the toolbox. Exactly. Use it to free 00:14:35.220 --> 00:14:37.980 up your valuable human time. Let it handle the 00:14:37.980 --> 00:14:40.259 bulk generation. So you can focus on that crucial 00:14:40.259 --> 00:14:43.320 20, 30 percent of high impact design work that 00:14:43.320 --> 00:14:45.919 really needs human creativity and that pixel 00:14:45.919 --> 00:14:49.840 perfect touch. Precisely. So maybe a provocative 00:14:49.840 --> 00:14:51.879 thought to leave everyone with this week. If 00:14:51.879 --> 00:14:55.159 that baseline of design consistency of generating 00:14:55.159 --> 00:14:58.379 good enough graphics is now automated and basically 00:14:58.379 --> 00:15:01.720 free, how does that change your approach to the 00:15:01.720 --> 00:15:03.399 actual words, the copywriting, the storytelling? 00:15:03.679 --> 00:15:06.539 Yeah. Your message, your unique angle. Yeah. 00:15:07.049 --> 00:15:09.850 That has to be the differentiator now more than 00:15:09.850 --> 00:15:12.250 ever. Oh, for thought. Definitely. And hey, if 00:15:12.250 --> 00:15:14.549 you want to dig deeper into, say, the technical 00:15:14.549 --> 00:15:17.110 bits of how it extracts info or see some visual 00:15:17.110 --> 00:15:19.289 examples of those control limitations we talked 00:15:19.289 --> 00:15:20.909 about, check out the original source material. 00:15:21.149 --> 00:15:22.830 Absolutely. Well, thank you for joining us for 00:15:22.830 --> 00:15:25.269 this deep dive into the world of AI taking on 00:15:25.269 --> 00:15:27.450 design tasks. Yeah. Great discussion. We'll catch 00:15:27.450 --> 00:15:27.929 you next time.