There's this fundamental paradox, isn't there?
Facing, well, every successful business owner
today. They desperately need a personal brand
for consistent leads, but they are absolutely
buried in work, just cannot film daily content.
It's the ultimate content creation crisis, right?
They're too busy doing the thing. to grow the
thing that will actually make them less busy.
But that's where this new generation of AI avatar
agencies is stepping in. And we're not talking
deep fakes or science fiction here. No, no, not
at all. We are talking about taking, say, a quick
15 -minute recording from a CEO and turning that
into a perpetual engine. for daily social media
posts. That's really the core of the business.
And look, this is the practical playbook. We're
talking systems designed to close deals pretty
consistently in the range of $3 ,000 to $6 ,000.
Welcome to the Deep Dive. We know you listening
are focused on execution. You probably already
grasp the what and the why of this kind of leverage.
Yeah, the theory is out there. So our mission
today is really to extract the full agency roadmap,
the crucial how. Exactly. We are dissecting the
entire system, finding those first clients, even
when you have zero momentum, delivering the service
flawlessly, and then scaling from maybe just
you, a single freelancer, into a real $100 ,000
monthly operation. Yeah. OK, let's get right
into the practical structure of that. So we know
what we're ultimately selling here. It's time
and visibility. Fundamentally, yeah. It's a solution
for these busy owners who are lacking consistent
reach. The AI system handles the posting part.
Right. And the client handles, well, their actual
business. And that clarity, it has to be distilled
down into a single punchy line. Now, finding
the buyer, well, it starts where all good businesses
kind of start. your warm network. Absolutely.
The playbook basically says you start messaging
friends, family, old LinkedIn connections. And
this isn't really selling -selling. It's more
of a soft approach, just asking for referrals,
which lowers the pressure instantly. Yeah. You
might say something like, hey, I help busy business
owners create daily social media videos without
them needing to film anything themselves. Do
you happen to know a CEO or maybe a speaker who
might need this kind of service? Your first few
clients are Probably hiding right there. OK.
So once that warm list is exhausted, we shift
over to cold outbound. Yep. And this is where
the strategy gets really interesting, I think,
because you're actually looking for signs of
distress. Distress is the key indicator. Yeah.
Target platforms like Instagram, YouTube, find
those content creators, maybe 5 ,000 plus followers,
who show really clear signs of burnout. like
no new posts in two or three months. They've
already committed to the content game, right?
And they probably failed because they just ran
out of time. Right. And then you hit them with
one of those winning cold scripts. That pattern
erupt one is amazing for just sparking curiosity.
Can I clone you with AI and post content for
you every single day? It stops them scrolling,
for sure. Or you use the database approach, high
value, really fast. Hey, your last video on a
topic got 20 ,000 views. What if you could post
30 more next month without taking any extra time?
Or the competitor -based script. That creates
immediate urgency, doesn't it? Your competitor's
posting twice a day. My AI system lets you post
three times a day in like 15 minutes a week.
Mm -hmm. These personalized messages, they solve
an immediate problem, and they avoid the spam
folder. OK, but wait. Isn't genuine personalization
almost impossible to scale if we're aiming for,
you know, high volume outreach? How do we balance
making messages tailored with just getting enough
messages out there? That's a great point. You
only really personalize the hook. That initial
line, that little shock, it has to be relevant
to their recent content or, you know, that burnout
status we talked about. The rest can be more
templated. Okay, so once you get that initial
reply, sounds interesting, tell me more. you
move into the close, and the recommendation is
using a two -call process. Why complicate it
though? Two calls. For a beginner, Doesn't that
just kind of slow things down and maybe frustrate
the client who's already busy? You'd think so,
but not really. It actually lowers the pressure
for both sides. It stops the beginner from having
to juggle, you know, discovery, presentation,
handling objections and closing all in one super
high stakes meeting. You're building confidence,
like one step at a time. Right. So call one is
purely discovery. 15 to 20 minutes max. The goal
is just to listen. Listen deeply and collect
what the playbook calls ammunition. Exactly.
You need those golden questions. So what's your
current content situation like? What's your dream
situation look like in, say, six months? And
crucially, what's the biggest barrier stopping
you from getting there right now? And that other
one, what numbers do you actually care about
most? Is it views? Is it followers? Or is it
actual new customers? Yeah, that defines their
whole motivation. Then you end that call by promising
a bespoke proposal based only on the answers
they just gave you. Got it. Then call two is
the proposal itself. Right. And this is where
you use their own language back at them. Present
a solution, focus strictly on results, the results
they said they wanted. And crucially, you cannot
get bogged down to the technology here. Like,
don't start talking about Hagen or Levin Labs.
By name. No, they simply do not care about the
tools, honestly. OK. Talk about solving their
problem. The right way is, look, you said you
have no time. Here's our solution. It only requires
about one hour per month from you. Keep it outcome
focused. Then, and this is key, after you state
the price, you stop talking. Silence. Just silence.
Let the client process be ready to close, but
let them speak first. So. Thinking about that
proposal. What's the main psychological block?
It really needs to overcome to be effective It
absolutely has to prove that the outcome is worth
the cost not just that the process itself is
efficient or cool Value over process. Okay contract
signed now we get into fulfillment phase one
creating the actual AI avatar the quality of
this cloning That dictates client happiness long
term, right? Oh, absolutely. It's foundational.
And yeah, we use the established stack, HeyGen
for the video cloning, 11 Labs for the voice,
and 11 Labs, by the way, it's reached an amazing
quality benchmark now. The voice can be pretty
much indistinguishable. Wow. Okay. Now, the high
value service element here seems to be providing
a professional filming guide. Yes. Don't just
ask for files and hope for the best. You have
to guide them through the process to make sure
you get quality ingredients to work with. Makes
sense. Garbage in, garbage out. Exactly. You
have to emphasize key requirements. Like, use
the back camera on a modern smartphone iPhone
14 or newer is a good benchmark. But honestly,
above all else, use an external microphone. Audio
is always more important than video for credibility.
We keep hearing that. It really is. And lighting
needs to be clean. Just face a window for natural
light. Never, ever film with the main light source
behind you. Right. Avoid the silhouette look.
Yeah. And keep the head relatively still during
that short recording. It helps the AI. And the
best practice. Schedule a quick live session,
jump on a Google Meet, check their framing, check
the lighting, check the audio before they even
hit record. Ah, that saves potentially days of
frustrating back and forth revisions. Exactly.
OK, so once the avatar is ready, we pivot to
phase two, content strategy. And this is critical.
You have to act as the strategist, like the brain
of their visibility plan, not just some tool
operator. Right. You're not just pressing buttons.
No. Use a home base, something like Notion, for
all the planning and approvals, and introduce
the content pillar strategy right away. This
ensures the client's output stays varied and
engaging. That variety is what keeps an audience
hooked, isn't it? You need educational stuff
for authority. Mm -hmm. Catoos, tips. Inspirational
content for connection, maybe stories. Yep, lessons
learned. Engaging content like questions or polls
to build community. Right. And then, of course,
some sales content with a direct call to action.
And you just rotate through these pillars. Exactly.
It keeps it fresh. OK. Let's say the client follows
all the instructions in the guide. They do the
live session. What's the single most common failure
point you still see in that initial cloning process?
Honestly, clean audio. Even with instructions,
people sometimes miss using an external mic properly
or they record in a noisy room. It's often missed,
but it is so critical for quality. Right. Phase
three is scripting and quality control, or QC.
We're not reinventing the wheel here, are we?
The proven formula for finding hooks and topics
seems to be analysis. Exactly right. Analyze
the competitors. Look at their top 10 most popular
videos on TikTok or Instagram, specifically within
the client's niche. Find those winning concepts,
those hooks that worked, and then recreate them,
but with your client's unique perspective and
voice. Got it. And implement strict approval
gates. This seems important for managing expectations.
Crucial. The overall strategy needs approval
first. Then the individual scripts need approval
before any video gets generated. This prevents
that dreaded scope creep later on. Makes sense.
And the short video scripting formula. Sounds
pretty straightforward. Yeah, it's quick and
effective. Hook needs to grab attention in the
first three seconds. Think shock or curiosity.
Value the main meet, 15 to 20 seconds. And then
a clear call to action just three seconds at
the end. Simple enough. Yes. Then phase four
is analytics. Tracking the numbers weekly, but
going beyond just vanity views. Right. Focus
on things like retention, how long are people
watching, comments, save signs of real engagement,
then send a simple monthly report showing the
results, leads generated, views, best performing
topics maybe, and adjust your content pillars
based on that data. OK, now let's talk scaling.
Because if you have, say, three or five clients,
you're making good money, sure, but you are likely
completely burnt out doing everything yourself.
Oh, yeah, absolutely. Been there. So the solution
is standardization. Yeah. Shifting away from
totally custom projects to a more productized
offer. Exactly. Let's pause on that pricing structure,
though. $6 ,000 a month for what is essentially
maybe one hour of the client's time commitment.
That's a massive value proposition. Whoa. Yeah,
imagine leveraging proof from other clients.
Client A gained 50 ,000 followers, or Client
B got 30 new qualified meetings. just from the
system you built for them. That kind of proof
practically sells itself. Yeah, powerful stuff.
And the smart pricing structure offers two options,
right? The build -out, only that's a strong down
sell. A one -time fee, maybe $4 ,000 for the
assets, the training, the first few scripts.
Yeah, good option if they block it monthly. But
the real win, the goal, is the done -for -you
package. That's the $6 ,000 per month. But you
waive that setup fee in exchange for, say, a
three -month minimum commitment. Right. And that's
how you secure that reliable monthly recurring
revenue. the MRR. That's the engine for growth.
OK, quick question here. If a client object to
the price, even with a value prop laid out, what's
the single best piece of proof or angle to present
to justify that $6 ,000 monthly fee? It's got
to be the ROI calculation. The total time saved
for the client compared directly to the tangible
business results, like leads or sales generated
for their business. Time saved plus results delivered.
Scaling up to that level, it absolutely demands
systems. SOP, Standard Operating Procedures,
they become your agency's operating system. You
have to record every single process. Use Loom,
you know, the screen recorder. Perfect for instant
onboarding. Right. How to clone a voice properly.
How to edit a short video efficiently. How to
write one of those hook value CTA scripts. Store
these videos somewhere central, like Notion.
Exactly. This prepares you to hire strategically,
not just reactively. And the hiring order is
critical, it seems. First hire should be. The
video editor. Always. Editing is the biggest
time suck for the agency owner. Hands down. Get
that off your plate first. After that, you probably
bring in a content strategist or writer, then
maybe a project manager to keep things flowing.
Makes sense. You know, I still wrestle with prompt
drift and scope creep myself sometimes, even
on smaller projects. Especially when clients
start asking for script changes after the video's
already rendered. It's a massive time sink. Oh,
it's the worst. That's why you need to set clear
boundaries using the contract and those approval
gates we talked about. Put it right there in
writing. Includes two rounds of revisions at
the script stage. Full stop. Any changes requested
after the video is generated will incur an extra
fee. it stops the creep almost instantly. Firm
but fair. Yeah. Okay, what about the most common
objection, that sort of honesty concern? Clients
worrying that using AI feels... dishonest, or
that their audience will hate it. Yeah, you hear
that one a lot. First step is empathy, of course,
acknowledge their concern. But then you immediately
need to reposition the issue. The real question
isn't if the audience knows it's AI eventually,
but will they get consistent value from the content?
Right. Consistency in delivering valuable content
actually builds more trust over time than the
client may be posting sporadically, just filming
themselves whenever they find a spare moment.
Value and consistency trump the how it was made.
That's a strong reframe. Okay, thinking about
scaling again. What specific task absolutely
needs a documented SOP before you even think
about making your first hire? The full scripting
and quality control process. From analyzing competitors
to final script approval, that needs to be documented
meticulously first, because it's core to the
deliverable. Hashtag outro. Okay, this framework
feels remarkably clear when you lay it out like
that. To synthesize the core strategy for everyone
listening, you must sell time and visibility
first and foremost. Use that two -call close
method to gather ammunition and focus relentlessly
on outcomes, not tech, and then scale through
productized offers protected by really clear
SOPs. The key thing is, this strategy is actionable
today. That's really important. If you wait until
the market is totally mature and the technology
is 100 % seamless and perfect, well, honestly,
you'll probably be too late. Right. That high
barrier to entry right now, the slightly imperfect
tech, the lack of a universally known playbook,
that is exactly why the opportunity is so wide
open at this moment. Yeah. You basically have
the map now. The strategies are all here. The
clients are definitely out there struggling with
content creation daily. The only real question
left is, are you, the listener, ready to actually
build the systems and manage those client relationships
that are required for this level of success?
A lot to think about. Take this playbook, mull
it over, and maybe begin exploring.