WEBVTT 00:00:00.000 --> 00:00:02.540 There's this fundamental paradox, isn't there? 00:00:03.220 --> 00:00:05.459 Facing, well, every successful business owner 00:00:05.459 --> 00:00:08.279 today. They desperately need a personal brand 00:00:08.279 --> 00:00:12.699 for consistent leads, but they are absolutely 00:00:12.699 --> 00:00:15.980 buried in work, just cannot film daily content. 00:00:16.079 --> 00:00:18.399 It's the ultimate content creation crisis, right? 00:00:18.480 --> 00:00:21.789 They're too busy doing the thing. to grow the 00:00:21.789 --> 00:00:23.670 thing that will actually make them less busy. 00:00:24.329 --> 00:00:28.670 But that's where this new generation of AI avatar 00:00:28.670 --> 00:00:31.089 agencies is stepping in. And we're not talking 00:00:31.089 --> 00:00:34.590 deep fakes or science fiction here. No, no, not 00:00:34.590 --> 00:00:37.829 at all. We are talking about taking, say, a quick 00:00:37.829 --> 00:00:41.729 15 -minute recording from a CEO and turning that 00:00:41.729 --> 00:00:45.189 into a perpetual engine. for daily social media 00:00:45.189 --> 00:00:47.149 posts. That's really the core of the business. 00:00:47.429 --> 00:00:49.509 And look, this is the practical playbook. We're 00:00:49.509 --> 00:00:52.409 talking systems designed to close deals pretty 00:00:52.409 --> 00:00:54.490 consistently in the range of $3 ,000 to $6 ,000. 00:00:54.869 --> 00:00:56.829 Welcome to the Deep Dive. We know you listening 00:00:56.829 --> 00:00:59.070 are focused on execution. You probably already 00:00:59.070 --> 00:01:01.689 grasp the what and the why of this kind of leverage. 00:01:01.869 --> 00:01:03.689 Yeah, the theory is out there. So our mission 00:01:03.689 --> 00:01:07.049 today is really to extract the full agency roadmap, 00:01:07.269 --> 00:01:10.349 the crucial how. Exactly. We are dissecting the 00:01:10.349 --> 00:01:13.409 entire system, finding those first clients, even 00:01:13.409 --> 00:01:16.629 when you have zero momentum, delivering the service 00:01:16.629 --> 00:01:19.709 flawlessly, and then scaling from maybe just 00:01:19.709 --> 00:01:23.930 you, a single freelancer, into a real $100 ,000 00:01:23.930 --> 00:01:26.620 monthly operation. Yeah. OK, let's get right 00:01:26.620 --> 00:01:28.599 into the practical structure of that. So we know 00:01:28.599 --> 00:01:31.680 what we're ultimately selling here. It's time 00:01:31.680 --> 00:01:33.920 and visibility. Fundamentally, yeah. It's a solution 00:01:33.920 --> 00:01:36.400 for these busy owners who are lacking consistent 00:01:36.400 --> 00:01:39.640 reach. The AI system handles the posting part. 00:01:39.680 --> 00:01:42.260 Right. And the client handles, well, their actual 00:01:42.260 --> 00:01:44.840 business. And that clarity, it has to be distilled 00:01:44.840 --> 00:01:48.219 down into a single punchy line. Now, finding 00:01:48.219 --> 00:01:50.739 the buyer, well, it starts where all good businesses 00:01:50.739 --> 00:01:53.480 kind of start. your warm network. Absolutely. 00:01:53.599 --> 00:01:55.760 The playbook basically says you start messaging 00:01:55.760 --> 00:01:59.000 friends, family, old LinkedIn connections. And 00:01:59.000 --> 00:02:00.400 this isn't really selling -selling. It's more 00:02:00.400 --> 00:02:03.000 of a soft approach, just asking for referrals, 00:02:03.299 --> 00:02:06.159 which lowers the pressure instantly. Yeah. You 00:02:06.159 --> 00:02:09.000 might say something like, hey, I help busy business 00:02:09.000 --> 00:02:13.240 owners create daily social media videos without 00:02:13.240 --> 00:02:15.360 them needing to film anything themselves. Do 00:02:15.360 --> 00:02:17.759 you happen to know a CEO or maybe a speaker who 00:02:17.759 --> 00:02:20.780 might need this kind of service? Your first few 00:02:20.780 --> 00:02:23.020 clients are Probably hiding right there. OK. 00:02:23.159 --> 00:02:26.939 So once that warm list is exhausted, we shift 00:02:26.939 --> 00:02:29.719 over to cold outbound. Yep. And this is where 00:02:29.719 --> 00:02:31.560 the strategy gets really interesting, I think, 00:02:31.699 --> 00:02:34.539 because you're actually looking for signs of 00:02:34.539 --> 00:02:37.020 distress. Distress is the key indicator. Yeah. 00:02:37.240 --> 00:02:40.219 Target platforms like Instagram, YouTube, find 00:02:40.219 --> 00:02:42.599 those content creators, maybe 5 ,000 plus followers, 00:02:43.000 --> 00:02:45.550 who show really clear signs of burnout. like 00:02:45.550 --> 00:02:48.590 no new posts in two or three months. They've 00:02:48.590 --> 00:02:50.069 already committed to the content game, right? 00:02:50.129 --> 00:02:51.650 And they probably failed because they just ran 00:02:51.650 --> 00:02:53.650 out of time. Right. And then you hit them with 00:02:53.650 --> 00:02:56.810 one of those winning cold scripts. That pattern 00:02:56.810 --> 00:03:00.090 erupt one is amazing for just sparking curiosity. 00:03:00.229 --> 00:03:03.169 Can I clone you with AI and post content for 00:03:03.169 --> 00:03:05.520 you every single day? It stops them scrolling, 00:03:05.580 --> 00:03:08.599 for sure. Or you use the database approach, high 00:03:08.599 --> 00:03:12.080 value, really fast. Hey, your last video on a 00:03:12.080 --> 00:03:14.479 topic got 20 ,000 views. What if you could post 00:03:14.479 --> 00:03:17.180 30 more next month without taking any extra time? 00:03:17.259 --> 00:03:19.620 Or the competitor -based script. That creates 00:03:19.620 --> 00:03:21.919 immediate urgency, doesn't it? Your competitor's 00:03:21.919 --> 00:03:24.780 posting twice a day. My AI system lets you post 00:03:24.780 --> 00:03:27.500 three times a day in like 15 minutes a week. 00:03:27.759 --> 00:03:30.139 Mm -hmm. These personalized messages, they solve 00:03:30.139 --> 00:03:32.500 an immediate problem, and they avoid the spam 00:03:32.500 --> 00:03:36.270 folder. OK, but wait. Isn't genuine personalization 00:03:36.270 --> 00:03:39.069 almost impossible to scale if we're aiming for, 00:03:39.069 --> 00:03:42.430 you know, high volume outreach? How do we balance 00:03:42.430 --> 00:03:45.389 making messages tailored with just getting enough 00:03:45.389 --> 00:03:47.430 messages out there? That's a great point. You 00:03:47.430 --> 00:03:49.770 only really personalize the hook. That initial 00:03:49.770 --> 00:03:51.629 line, that little shock, it has to be relevant 00:03:51.629 --> 00:03:54.129 to their recent content or, you know, that burnout 00:03:54.129 --> 00:03:56.150 status we talked about. The rest can be more 00:03:56.150 --> 00:03:58.050 templated. Okay, so once you get that initial 00:03:58.050 --> 00:04:00.560 reply, sounds interesting, tell me more. you 00:04:00.560 --> 00:04:02.759 move into the close, and the recommendation is 00:04:02.759 --> 00:04:05.139 using a two -call process. Why complicate it 00:04:05.139 --> 00:04:07.810 though? Two calls. For a beginner, Doesn't that 00:04:07.810 --> 00:04:10.270 just kind of slow things down and maybe frustrate 00:04:10.270 --> 00:04:12.189 the client who's already busy? You'd think so, 00:04:12.189 --> 00:04:14.409 but not really. It actually lowers the pressure 00:04:14.409 --> 00:04:17.230 for both sides. It stops the beginner from having 00:04:17.230 --> 00:04:20.350 to juggle, you know, discovery, presentation, 00:04:20.730 --> 00:04:23.430 handling objections and closing all in one super 00:04:23.430 --> 00:04:26.509 high stakes meeting. You're building confidence, 00:04:26.529 --> 00:04:29.610 like one step at a time. Right. So call one is 00:04:29.610 --> 00:04:33.850 purely discovery. 15 to 20 minutes max. The goal 00:04:33.850 --> 00:04:37.040 is just to listen. Listen deeply and collect 00:04:37.040 --> 00:04:40.720 what the playbook calls ammunition. Exactly. 00:04:40.759 --> 00:04:43.939 You need those golden questions. So what's your 00:04:43.939 --> 00:04:46.639 current content situation like? What's your dream 00:04:46.639 --> 00:04:49.720 situation look like in, say, six months? And 00:04:49.720 --> 00:04:51.939 crucially, what's the biggest barrier stopping 00:04:51.939 --> 00:04:54.279 you from getting there right now? And that other 00:04:54.279 --> 00:04:56.139 one, what numbers do you actually care about 00:04:56.139 --> 00:04:59.660 most? Is it views? Is it followers? Or is it 00:04:59.660 --> 00:05:01.480 actual new customers? Yeah, that defines their 00:05:01.480 --> 00:05:04.079 whole motivation. Then you end that call by promising 00:05:04.079 --> 00:05:06.500 a bespoke proposal based only on the answers 00:05:06.500 --> 00:05:08.920 they just gave you. Got it. Then call two is 00:05:08.920 --> 00:05:11.279 the proposal itself. Right. And this is where 00:05:11.279 --> 00:05:13.500 you use their own language back at them. Present 00:05:13.500 --> 00:05:16.120 a solution, focus strictly on results, the results 00:05:16.120 --> 00:05:19.519 they said they wanted. And crucially, you cannot 00:05:19.519 --> 00:05:21.279 get bogged down to the technology here. Like, 00:05:21.319 --> 00:05:23.680 don't start talking about Hagen or Levin Labs. 00:05:23.920 --> 00:05:26.240 By name. No, they simply do not care about the 00:05:26.240 --> 00:05:28.680 tools, honestly. OK. Talk about solving their 00:05:28.680 --> 00:05:31.060 problem. The right way is, look, you said you 00:05:31.060 --> 00:05:33.639 have no time. Here's our solution. It only requires 00:05:33.639 --> 00:05:36.220 about one hour per month from you. Keep it outcome 00:05:36.220 --> 00:05:39.560 focused. Then, and this is key, after you state 00:05:39.560 --> 00:05:43.199 the price, you stop talking. Silence. Just silence. 00:05:43.399 --> 00:05:46.439 Let the client process be ready to close, but 00:05:46.439 --> 00:05:49.779 let them speak first. So. Thinking about that 00:05:49.779 --> 00:05:51.920 proposal. What's the main psychological block? 00:05:52.000 --> 00:05:53.879 It really needs to overcome to be effective It 00:05:53.879 --> 00:05:56.079 absolutely has to prove that the outcome is worth 00:05:56.079 --> 00:05:58.519 the cost not just that the process itself is 00:05:58.519 --> 00:06:01.939 efficient or cool Value over process. Okay contract 00:06:01.939 --> 00:06:04.800 signed now we get into fulfillment phase one 00:06:04.800 --> 00:06:07.560 creating the actual AI avatar the quality of 00:06:07.560 --> 00:06:11.800 this cloning That dictates client happiness long 00:06:11.800 --> 00:06:14.029 term, right? Oh, absolutely. It's foundational. 00:06:14.490 --> 00:06:16.670 And yeah, we use the established stack, HeyGen 00:06:16.670 --> 00:06:18.930 for the video cloning, 11 Labs for the voice, 00:06:19.310 --> 00:06:22.230 and 11 Labs, by the way, it's reached an amazing 00:06:22.230 --> 00:06:25.810 quality benchmark now. The voice can be pretty 00:06:25.810 --> 00:06:28.949 much indistinguishable. Wow. Okay. Now, the high 00:06:28.949 --> 00:06:31.310 value service element here seems to be providing 00:06:31.310 --> 00:06:34.750 a professional filming guide. Yes. Don't just 00:06:34.750 --> 00:06:37.889 ask for files and hope for the best. You have 00:06:37.889 --> 00:06:40.329 to guide them through the process to make sure 00:06:40.329 --> 00:06:43.009 you get quality ingredients to work with. Makes 00:06:43.009 --> 00:06:45.329 sense. Garbage in, garbage out. Exactly. You 00:06:45.329 --> 00:06:48.610 have to emphasize key requirements. Like, use 00:06:48.610 --> 00:06:51.209 the back camera on a modern smartphone iPhone 00:06:51.209 --> 00:06:54.819 14 or newer is a good benchmark. But honestly, 00:06:55.079 --> 00:06:57.480 above all else, use an external microphone. Audio 00:06:57.480 --> 00:06:59.519 is always more important than video for credibility. 00:06:59.680 --> 00:07:01.500 We keep hearing that. It really is. And lighting 00:07:01.500 --> 00:07:04.560 needs to be clean. Just face a window for natural 00:07:04.560 --> 00:07:07.220 light. Never, ever film with the main light source 00:07:07.220 --> 00:07:09.220 behind you. Right. Avoid the silhouette look. 00:07:09.360 --> 00:07:11.740 Yeah. And keep the head relatively still during 00:07:11.740 --> 00:07:14.459 that short recording. It helps the AI. And the 00:07:14.459 --> 00:07:17.120 best practice. Schedule a quick live session, 00:07:17.240 --> 00:07:19.800 jump on a Google Meet, check their framing, check 00:07:19.800 --> 00:07:21.759 the lighting, check the audio before they even 00:07:21.759 --> 00:07:24.899 hit record. Ah, that saves potentially days of 00:07:24.899 --> 00:07:27.060 frustrating back and forth revisions. Exactly. 00:07:27.480 --> 00:07:30.120 OK, so once the avatar is ready, we pivot to 00:07:30.120 --> 00:07:33.839 phase two, content strategy. And this is critical. 00:07:33.920 --> 00:07:36.300 You have to act as the strategist, like the brain 00:07:36.300 --> 00:07:38.720 of their visibility plan, not just some tool 00:07:38.720 --> 00:07:40.800 operator. Right. You're not just pressing buttons. 00:07:40.920 --> 00:07:44.060 No. Use a home base, something like Notion, for 00:07:44.060 --> 00:07:46.500 all the planning and approvals, and introduce 00:07:46.500 --> 00:07:48.720 the content pillar strategy right away. This 00:07:48.720 --> 00:07:52.259 ensures the client's output stays varied and 00:07:52.259 --> 00:07:55.279 engaging. That variety is what keeps an audience 00:07:55.279 --> 00:07:57.740 hooked, isn't it? You need educational stuff 00:07:57.740 --> 00:08:01.300 for authority. Mm -hmm. Catoos, tips. Inspirational 00:08:01.300 --> 00:08:04.160 content for connection, maybe stories. Yep, lessons 00:08:04.160 --> 00:08:07.120 learned. Engaging content like questions or polls 00:08:07.120 --> 00:08:09.180 to build community. Right. And then, of course, 00:08:09.620 --> 00:08:11.439 some sales content with a direct call to action. 00:08:11.639 --> 00:08:13.699 And you just rotate through these pillars. Exactly. 00:08:13.839 --> 00:08:16.220 It keeps it fresh. OK. Let's say the client follows 00:08:16.220 --> 00:08:18.060 all the instructions in the guide. They do the 00:08:18.060 --> 00:08:21.000 live session. What's the single most common failure 00:08:21.000 --> 00:08:23.620 point you still see in that initial cloning process? 00:08:24.259 --> 00:08:27.680 Honestly, clean audio. Even with instructions, 00:08:27.959 --> 00:08:30.779 people sometimes miss using an external mic properly 00:08:30.779 --> 00:08:33.899 or they record in a noisy room. It's often missed, 00:08:33.919 --> 00:08:36.639 but it is so critical for quality. Right. Phase 00:08:36.639 --> 00:08:40.440 three is scripting and quality control, or QC. 00:08:41.120 --> 00:08:43.440 We're not reinventing the wheel here, are we? 00:08:43.799 --> 00:08:46.100 The proven formula for finding hooks and topics 00:08:46.100 --> 00:08:49.240 seems to be analysis. Exactly right. Analyze 00:08:49.240 --> 00:08:52.120 the competitors. Look at their top 10 most popular 00:08:52.120 --> 00:08:54.740 videos on TikTok or Instagram, specifically within 00:08:54.740 --> 00:08:57.539 the client's niche. Find those winning concepts, 00:08:57.720 --> 00:08:59.940 those hooks that worked, and then recreate them, 00:09:00.000 --> 00:09:02.080 but with your client's unique perspective and 00:09:02.080 --> 00:09:04.620 voice. Got it. And implement strict approval 00:09:04.620 --> 00:09:07.000 gates. This seems important for managing expectations. 00:09:07.299 --> 00:09:09.139 Crucial. The overall strategy needs approval 00:09:09.139 --> 00:09:11.940 first. Then the individual scripts need approval 00:09:11.940 --> 00:09:14.519 before any video gets generated. This prevents 00:09:14.519 --> 00:09:17.039 that dreaded scope creep later on. Makes sense. 00:09:17.340 --> 00:09:19.200 And the short video scripting formula. Sounds 00:09:19.200 --> 00:09:21.039 pretty straightforward. Yeah, it's quick and 00:09:21.039 --> 00:09:23.220 effective. Hook needs to grab attention in the 00:09:23.220 --> 00:09:25.620 first three seconds. Think shock or curiosity. 00:09:26.139 --> 00:09:29.019 Value the main meet, 15 to 20 seconds. And then 00:09:29.019 --> 00:09:31.159 a clear call to action just three seconds at 00:09:31.159 --> 00:09:33.740 the end. Simple enough. Yes. Then phase four 00:09:33.740 --> 00:09:36.080 is analytics. Tracking the numbers weekly, but 00:09:36.080 --> 00:09:39.049 going beyond just vanity views. Right. Focus 00:09:39.049 --> 00:09:41.029 on things like retention, how long are people 00:09:41.029 --> 00:09:43.929 watching, comments, save signs of real engagement, 00:09:44.389 --> 00:09:46.389 then send a simple monthly report showing the 00:09:46.389 --> 00:09:49.850 results, leads generated, views, best performing 00:09:49.850 --> 00:09:53.289 topics maybe, and adjust your content pillars 00:09:53.289 --> 00:09:56.330 based on that data. OK, now let's talk scaling. 00:09:56.629 --> 00:09:58.889 Because if you have, say, three or five clients, 00:09:58.950 --> 00:10:01.230 you're making good money, sure, but you are likely 00:10:01.230 --> 00:10:02.929 completely burnt out doing everything yourself. 00:10:03.029 --> 00:10:05.929 Oh, yeah, absolutely. Been there. So the solution 00:10:05.929 --> 00:10:08.419 is standardization. Yeah. Shifting away from 00:10:08.419 --> 00:10:10.799 totally custom projects to a more productized 00:10:10.799 --> 00:10:13.379 offer. Exactly. Let's pause on that pricing structure, 00:10:13.500 --> 00:10:16.759 though. $6 ,000 a month for what is essentially 00:10:16.759 --> 00:10:18.820 maybe one hour of the client's time commitment. 00:10:19.039 --> 00:10:22.080 That's a massive value proposition. Whoa. Yeah, 00:10:22.220 --> 00:10:24.519 imagine leveraging proof from other clients. 00:10:24.720 --> 00:10:27.159 Client A gained 50 ,000 followers, or Client 00:10:27.159 --> 00:10:30.610 B got 30 new qualified meetings. just from the 00:10:30.610 --> 00:10:32.570 system you built for them. That kind of proof 00:10:32.570 --> 00:10:34.789 practically sells itself. Yeah, powerful stuff. 00:10:35.210 --> 00:10:37.210 And the smart pricing structure offers two options, 00:10:37.389 --> 00:10:40.090 right? The build -out, only that's a strong down 00:10:40.090 --> 00:10:43.210 sell. A one -time fee, maybe $4 ,000 for the 00:10:43.210 --> 00:10:45.149 assets, the training, the first few scripts. 00:10:45.389 --> 00:10:47.830 Yeah, good option if they block it monthly. But 00:10:47.830 --> 00:10:50.870 the real win, the goal, is the done -for -you 00:10:50.870 --> 00:10:54.190 package. That's the $6 ,000 per month. But you 00:10:54.190 --> 00:10:56.830 waive that setup fee in exchange for, say, a 00:10:56.830 --> 00:10:58.909 three -month minimum commitment. Right. And that's 00:10:58.909 --> 00:11:01.049 how you secure that reliable monthly recurring 00:11:01.049 --> 00:11:03.769 revenue. the MRR. That's the engine for growth. 00:11:03.950 --> 00:11:06.090 OK, quick question here. If a client object to 00:11:06.090 --> 00:11:09.070 the price, even with a value prop laid out, what's 00:11:09.070 --> 00:11:11.730 the single best piece of proof or angle to present 00:11:11.730 --> 00:11:15.149 to justify that $6 ,000 monthly fee? It's got 00:11:15.149 --> 00:11:18.649 to be the ROI calculation. The total time saved 00:11:18.649 --> 00:11:21.409 for the client compared directly to the tangible 00:11:21.409 --> 00:11:23.830 business results, like leads or sales generated 00:11:23.830 --> 00:11:26.710 for their business. Time saved plus results delivered. 00:11:27.350 --> 00:11:30.190 Scaling up to that level, it absolutely demands 00:11:30.190 --> 00:11:33.200 systems. SOP, Standard Operating Procedures, 00:11:33.539 --> 00:11:36.299 they become your agency's operating system. You 00:11:36.299 --> 00:11:39.200 have to record every single process. Use Loom, 00:11:39.240 --> 00:11:41.720 you know, the screen recorder. Perfect for instant 00:11:41.720 --> 00:11:44.980 onboarding. Right. How to clone a voice properly. 00:11:45.360 --> 00:11:47.700 How to edit a short video efficiently. How to 00:11:47.700 --> 00:11:50.379 write one of those hook value CTA scripts. Store 00:11:50.379 --> 00:11:52.320 these videos somewhere central, like Notion. 00:11:52.639 --> 00:11:54.960 Exactly. This prepares you to hire strategically, 00:11:55.100 --> 00:11:57.740 not just reactively. And the hiring order is 00:11:57.740 --> 00:11:59.960 critical, it seems. First hire should be. The 00:11:59.960 --> 00:12:02.320 video editor. Always. Editing is the biggest 00:12:02.320 --> 00:12:04.159 time suck for the agency owner. Hands down. Get 00:12:04.159 --> 00:12:05.740 that off your plate first. After that, you probably 00:12:05.740 --> 00:12:07.600 bring in a content strategist or writer, then 00:12:07.600 --> 00:12:09.480 maybe a project manager to keep things flowing. 00:12:09.700 --> 00:12:11.769 Makes sense. You know, I still wrestle with prompt 00:12:11.769 --> 00:12:14.090 drift and scope creep myself sometimes, even 00:12:14.090 --> 00:12:16.309 on smaller projects. Especially when clients 00:12:16.309 --> 00:12:18.669 start asking for script changes after the video's 00:12:18.669 --> 00:12:21.470 already rendered. It's a massive time sink. Oh, 00:12:21.549 --> 00:12:23.690 it's the worst. That's why you need to set clear 00:12:23.690 --> 00:12:25.850 boundaries using the contract and those approval 00:12:25.850 --> 00:12:28.129 gates we talked about. Put it right there in 00:12:28.129 --> 00:12:30.669 writing. Includes two rounds of revisions at 00:12:30.669 --> 00:12:34.009 the script stage. Full stop. Any changes requested 00:12:34.009 --> 00:12:36.409 after the video is generated will incur an extra 00:12:36.409 --> 00:12:39.600 fee. it stops the creep almost instantly. Firm 00:12:39.600 --> 00:12:41.919 but fair. Yeah. Okay, what about the most common 00:12:41.919 --> 00:12:46.139 objection, that sort of honesty concern? Clients 00:12:46.139 --> 00:12:49.679 worrying that using AI feels... dishonest, or 00:12:49.679 --> 00:12:51.720 that their audience will hate it. Yeah, you hear 00:12:51.720 --> 00:12:54.320 that one a lot. First step is empathy, of course, 00:12:54.539 --> 00:12:56.840 acknowledge their concern. But then you immediately 00:12:56.840 --> 00:12:59.059 need to reposition the issue. The real question 00:12:59.059 --> 00:13:01.360 isn't if the audience knows it's AI eventually, 00:13:01.940 --> 00:13:04.519 but will they get consistent value from the content? 00:13:05.100 --> 00:13:07.200 Right. Consistency in delivering valuable content 00:13:07.200 --> 00:13:09.460 actually builds more trust over time than the 00:13:09.460 --> 00:13:11.519 client may be posting sporadically, just filming 00:13:11.519 --> 00:13:13.620 themselves whenever they find a spare moment. 00:13:14.340 --> 00:13:16.899 Value and consistency trump the how it was made. 00:13:17.080 --> 00:13:19.620 That's a strong reframe. Okay, thinking about 00:13:19.620 --> 00:13:22.940 scaling again. What specific task absolutely 00:13:22.940 --> 00:13:26.580 needs a documented SOP before you even think 00:13:26.580 --> 00:13:29.059 about making your first hire? The full scripting 00:13:29.059 --> 00:13:32.220 and quality control process. From analyzing competitors 00:13:32.220 --> 00:13:36.120 to final script approval, that needs to be documented 00:13:36.120 --> 00:13:38.659 meticulously first, because it's core to the 00:13:38.659 --> 00:13:41.379 deliverable. Hashtag outro. Okay, this framework 00:13:41.379 --> 00:13:43.600 feels remarkably clear when you lay it out like 00:13:43.600 --> 00:13:46.259 that. To synthesize the core strategy for everyone 00:13:46.259 --> 00:13:48.980 listening, you must sell time and visibility 00:13:48.980 --> 00:13:51.679 first and foremost. Use that two -call close 00:13:51.679 --> 00:13:53.940 method to gather ammunition and focus relentlessly 00:13:53.940 --> 00:13:56.659 on outcomes, not tech, and then scale through 00:13:56.659 --> 00:13:59.179 productized offers protected by really clear 00:13:59.179 --> 00:14:02.220 SOPs. The key thing is, this strategy is actionable 00:14:02.220 --> 00:14:04.620 today. That's really important. If you wait until 00:14:04.620 --> 00:14:06.759 the market is totally mature and the technology 00:14:06.759 --> 00:14:09.980 is 100 % seamless and perfect, well, honestly, 00:14:10.120 --> 00:14:12.720 you'll probably be too late. Right. That high 00:14:12.720 --> 00:14:15.399 barrier to entry right now, the slightly imperfect 00:14:15.399 --> 00:14:18.159 tech, the lack of a universally known playbook, 00:14:18.519 --> 00:14:20.740 that is exactly why the opportunity is so wide 00:14:20.740 --> 00:14:22.519 open at this moment. Yeah. You basically have 00:14:22.519 --> 00:14:25.120 the map now. The strategies are all here. The 00:14:25.120 --> 00:14:26.820 clients are definitely out there struggling with 00:14:26.820 --> 00:14:29.360 content creation daily. The only real question 00:14:29.360 --> 00:14:32.460 left is, are you, the listener, ready to actually 00:14:32.460 --> 00:14:35.259 build the systems and manage those client relationships 00:14:35.259 --> 00:14:37.240 that are required for this level of success? 00:14:37.539 --> 00:14:40.240 A lot to think about. Take this playbook, mull 00:14:40.240 --> 00:14:42.659 it over, and maybe begin exploring.