WEBVTT 00:00:00.000 --> 00:00:01.940 You know, I've noticed something really fascinating 00:00:01.940 --> 00:00:05.040 happening on social media lately. Oh, yeah. What's 00:00:05.040 --> 00:00:07.559 that? Just the sheer amount of video content, 00:00:07.780 --> 00:00:09.880 it feels like. Like the flow never stops, does 00:00:09.880 --> 00:00:12.080 it? No, it really doesn't. And the consistency 00:00:12.080 --> 00:00:15.160 is, well, it's almost unnerving sometimes. You 00:00:15.160 --> 00:00:17.800 see these accounts just posting videos constantly. 00:00:17.920 --> 00:00:20.579 Day after day. Yeah, day after day. The quality 00:00:20.579 --> 00:00:24.460 is always sharp. The message is clear. And somehow 00:00:24.460 --> 00:00:26.699 the person on screen, the host, they never seem 00:00:26.699 --> 00:00:29.219 to take a sick day, never look tired. Right. 00:00:29.800 --> 00:00:33.240 And that level of output, well, it isn't really 00:00:33.240 --> 00:00:36.700 happening manually, is it? No way. The secret 00:00:36.700 --> 00:00:39.979 behind this kind of perpetual content engine 00:00:39.979 --> 00:00:43.899 is the AI avatar. And what it really solves is 00:00:43.899 --> 00:00:47.020 that massive exhausting problem of, well, creator 00:00:47.020 --> 00:00:49.079 burnout, business owner burnout. That's solution. 00:00:49.259 --> 00:00:51.700 That's the core insight here, I think. This isn't 00:00:51.700 --> 00:00:54.439 just some fun new tech toy. Not at all. This 00:00:54.439 --> 00:00:58.000 is a very real, high -value business opportunity. 00:00:58.140 --> 00:00:59.899 It's all about operational leverage, really. 00:01:00.320 --> 00:01:03.140 Absolutely. So welcome to the Deep Dive. Today, 00:01:03.240 --> 00:01:04.980 we're going to cut straight to the blueprint 00:01:04.980 --> 00:01:08.719 for building an AI avatar service business. We 00:01:08.719 --> 00:01:10.980 really want to show you exactly how this service 00:01:10.980 --> 00:01:13.620 tackles a fundamental consistency problem in 00:01:13.620 --> 00:01:15.760 the market. Our mission today is to break down 00:01:15.760 --> 00:01:17.950 the core mechanics for you. So we'll kick things 00:01:17.950 --> 00:01:20.810 off by defining what these AI avatars actually 00:01:20.810 --> 00:01:24.129 are and maybe what makes them look so real these 00:01:24.129 --> 00:01:26.209 days. Then we'll get into why selling the service, 00:01:26.250 --> 00:01:28.870 which really means selling time and consistency, 00:01:29.049 --> 00:01:31.430 why that's fundamentally more valuable than just, 00:01:31.430 --> 00:01:33.730 you know, selling access to the software itself. 00:01:33.870 --> 00:01:36.189 And finally, we're going to break down the four 00:01:36.189 --> 00:01:39.090 top ways our sources say you can monetize this 00:01:39.090 --> 00:01:41.840 service right now. including what they're calling 00:01:41.840 --> 00:01:44.780 the current gold mine of recurring revenue. Okay, 00:01:44.920 --> 00:01:48.159 sounds good. Let's unpack this. So first things 00:01:48.159 --> 00:01:50.439 first, we need to start with just a plain English 00:01:50.439 --> 00:01:52.780 definition. When we talk about an AI avatar, 00:01:53.060 --> 00:01:55.400 what exactly are we talking about? Okay, simply 00:01:55.400 --> 00:01:59.019 put, an AI avatar is basically a digital version 00:01:59.019 --> 00:02:02.219 of a human. Now that person could be real or 00:02:02.219 --> 00:02:04.239 they could be completely made up, fabricated. 00:02:05.120 --> 00:02:07.700 these digital copies, they're powered by AI, 00:02:07.799 --> 00:02:11.819 which lets them speak, act, and interact on someone's 00:02:11.819 --> 00:02:15.319 behalf. And the creation process, it actually 00:02:15.319 --> 00:02:17.280 sounds pretty straightforward, like stacking 00:02:17.280 --> 00:02:20.840 specific Lego blocks of data almost. It kinda 00:02:20.840 --> 00:02:24.259 is. You generally need three core ingredients. 00:02:24.759 --> 00:02:26.719 First up, you need a clear image, like a good 00:02:26.719 --> 00:02:30.259 photo of the person's face. Second, you need 00:02:30.259 --> 00:02:32.599 short video clip. Usually just say two to five 00:02:32.599 --> 00:02:35.210 minutes long. of that actual person speaking. 00:02:35.889 --> 00:02:38.150 And the third ingredient is just an audio recording 00:02:38.150 --> 00:02:40.830 of their voice. You combine those three things 00:02:40.830 --> 00:02:44.069 and well, you've got the foundation for a digital 00:02:44.069 --> 00:02:46.870 clone that can generate video content from just 00:02:46.870 --> 00:02:49.030 a simple text script. It's probably worth acknowledging 00:02:49.030 --> 00:02:51.009 the different types out there too. Yeah, good 00:02:51.009 --> 00:02:53.719 point. There are like AI character avatars. you 00:02:53.719 --> 00:02:56.240 know, funk news hosts or maybe cartoon figures. 00:02:56.759 --> 00:02:58.580 You've also got professional avatars, sometimes 00:02:58.580 --> 00:03:00.819 called stock avatars. You see those a lot in 00:03:00.819 --> 00:03:02.620 like corporate training videos. Right, the more 00:03:02.620 --> 00:03:05.580 generic ones. Exactly. But the major business 00:03:05.580 --> 00:03:08.060 opportunity that we're focusing on today is the 00:03:08.060 --> 00:03:11.599 personal AI avatar. This is the digital copy 00:03:11.599 --> 00:03:16.569 of a specific real person. a CEO, an executive 00:03:16.569 --> 00:03:20.469 coach, or maybe a high profile influencer. Gotcha. 00:03:21.129 --> 00:03:24.050 And that ability to clone a specific high value 00:03:24.050 --> 00:03:26.750 individual, that's what really opens the door 00:03:26.750 --> 00:03:28.870 for that constant consistent content delivery 00:03:28.870 --> 00:03:31.409 we were talking about. Precisely. And the technology 00:03:31.409 --> 00:03:33.710 has matured quite a bit too. It's moved way past 00:03:33.710 --> 00:03:35.629 that kind of robotic stage we saw just a few 00:03:35.629 --> 00:03:38.069 years ago. We keep hearing about the uncanny 00:03:38.069 --> 00:03:40.370 valley, right? That kind of weird feeling when 00:03:40.370 --> 00:03:43.659 something looks almost human, but... Not quite 00:03:43.659 --> 00:03:46.219 right. So what was the foundational technological 00:03:46.219 --> 00:03:48.740 leap that allowed these avatars to move beyond 00:03:48.740 --> 00:03:51.479 that uncanny valley and look, well, so natural 00:03:51.479 --> 00:03:53.340 now? Yeah, the big leap was really in the deep 00:03:53.340 --> 00:03:56.419 learning models, specifically things called generative 00:03:56.419 --> 00:03:59.020 adversarial networks, or JANS. They got much 00:03:59.020 --> 00:04:01.199 better at creating those subtle, realistic facial 00:04:01.199 --> 00:04:03.939 movements, and skin testers needed to look truly 00:04:03.939 --> 00:04:06.979 natural. Ah, okay, so it was the underlying AI 00:04:06.979 --> 00:04:09.139 getting much more sophisticated at mimicking 00:04:09.139 --> 00:04:11.340 those micro -details. Exactly, that's what bridged 00:04:11.340 --> 00:04:13.729 the gap. Okay, that makes sense. Which leads 00:04:13.729 --> 00:04:16.230 us right into the critical business problem this 00:04:16.230 --> 00:04:18.589 whole service actually solves. We all know video 00:04:18.589 --> 00:04:20.910 content is just essential now, right, for brand 00:04:20.910 --> 00:04:23.009 building, customer trust. Well, absolutely. It's 00:04:23.009 --> 00:04:25.870 table stakes. Yeah. But creating quality video 00:04:25.870 --> 00:04:29.209 consistently, it's a massive burden. Huge. It 00:04:29.209 --> 00:04:32.290 takes immense time. You need expensive gear often, 00:04:32.389 --> 00:04:35.389 or a team. Right. And honestly, just spending 00:04:35.389 --> 00:04:38.899 like, eight hours filming intros and outros for 00:04:38.899 --> 00:04:42.220 30 short clips. It's exhausting. That content 00:04:42.220 --> 00:04:45.079 fatigue is so real. It really is. And the result 00:04:45.079 --> 00:04:47.959 is that most business owners, they start strong, 00:04:48.279 --> 00:04:50.360 maybe with good intentions, but then they just 00:04:50.360 --> 00:04:52.800 give up. Yeah. Their social media pages go quiet. 00:04:52.899 --> 00:04:54.560 They're looking consistent, maybe even dead. 00:04:54.779 --> 00:04:57.439 And all the while the owner feels guilty because 00:04:57.439 --> 00:04:59.579 they're just too busy running the actual business. 00:04:59.740 --> 00:05:01.779 That's precisely why this isn't really about 00:05:01.779 --> 00:05:03.800 selling the tech itself. That feels like a race 00:05:03.800 --> 00:05:06.879 to the bottom on price. You're selling the operational 00:05:06.879 --> 00:05:09.420 solution to a really expensive problem. You're 00:05:09.420 --> 00:05:11.459 selling operational leverage. You're selling 00:05:11.459 --> 00:05:14.939 consistency. And ultimately you're selling time 00:05:14.939 --> 00:05:17.079 back to them. I think the analogy used in the 00:05:17.079 --> 00:05:19.019 source material really hits this home. It's like 00:05:19.019 --> 00:05:22.240 think about a logo designer. Right. Businesses 00:05:22.240 --> 00:05:24.040 don't want to spend a hundred hours learning 00:05:24.040 --> 00:05:26.759 Photoshop themselves. They just hire a designer 00:05:26.759 --> 00:05:29.439 because they want the logo. Right. They want 00:05:29.439 --> 00:05:32.360 the outcome, not the tool learning process. Exactly. 00:05:32.620 --> 00:05:35.019 And that's the service model here. Clients don't 00:05:35.019 --> 00:05:37.240 want the hassle of figuring out the complexities 00:05:37.240 --> 00:05:40.279 of tools like Hey Gin or Synthesia. They just 00:05:40.279 --> 00:05:43.339 want consistent, high quality content delivered 00:05:43.339 --> 00:05:45.699 automatically. So you, the service provider, 00:05:45.819 --> 00:05:47.939 you become the system builder who kind of handles 00:05:47.939 --> 00:05:50.610 all that. back -end complexity for them. Precisely. 00:05:50.990 --> 00:05:53.350 But, you know, if these specialized tools like 00:05:53.350 --> 00:05:55.610 Hagen already exist and they're pretty widely 00:05:55.610 --> 00:05:58.589 available, why is it so hard for business owners 00:05:58.589 --> 00:06:01.370 or their marketing teams to just adopt them without 00:06:01.370 --> 00:06:04.069 outside help? Is it just the lack of time or 00:06:04.069 --> 00:06:06.189 is the actual technical setup, like connecting 00:06:06.189 --> 00:06:09.230 Hagen to Zapier to a CRM, is that just too complex 00:06:09.230 --> 00:06:11.490 for the average team? I think it's mostly the 00:06:11.490 --> 00:06:14.050 complexity of the workflow integration. Building 00:06:14.050 --> 00:06:16.769 and maintaining that whole automated system requires 00:06:16.769 --> 00:06:19.230 a specialized skill set and ongoing attention 00:06:19.230 --> 00:06:21.269 that most businesses just don't have in -house 00:06:21.269 --> 00:06:24.310 or, frankly, the bandwidth to develop. They need 00:06:24.310 --> 00:06:26.430 a specialist. Gotcha. It's the system, not just 00:06:26.430 --> 00:06:29.050 the tool. Right. Okay, so let's pivot now to 00:06:29.050 --> 00:06:31.689 the actual opportunities. The four major ways 00:06:31.689 --> 00:06:33.790 our sources say you can monetize this service 00:06:33.790 --> 00:06:37.709 right now, starting with the front lines, sales 00:06:37.709 --> 00:06:40.850 and marketing. Opportunity number one is customized 00:06:40.850 --> 00:06:44.750 video outreach. heavy B2B sales focus here. Yeah, 00:06:44.750 --> 00:06:47.250 this is about using those AI avatars to create 00:06:47.250 --> 00:06:50.209 really personalized videos, but at scale for 00:06:50.209 --> 00:06:52.810 hundreds of leads. So instead of just a plain 00:06:52.810 --> 00:06:55.069 kind of boring mass email. Which everyone ignores. 00:06:55.250 --> 00:06:57.769 Exactly. The potential client gets a short video 00:06:57.769 --> 00:07:00.269 where, say, the head of sales avatar greets them 00:07:00.269 --> 00:07:02.870 by name, maybe mentions their specific company. 00:07:02.949 --> 00:07:04.610 It's much more engaging. And the mechanism behind 00:07:04.610 --> 00:07:06.769 that is pretty powerful, right? You create one 00:07:06.769 --> 00:07:09.699 core video template with the avatar. Then you 00:07:09.699 --> 00:07:12.639 use automation tools like Zapier or Make .com 00:07:12.639 --> 00:07:14.939 to pull in lead data like name company straight 00:07:14.939 --> 00:07:18.199 from a CRM. And the AI just renders a unique 00:07:18.199 --> 00:07:21.579 personalized video for every single lead on that 00:07:21.579 --> 00:07:24.800 list automatically. Wow. And the monetization 00:07:24.800 --> 00:07:27.019 here sounds pretty compelling because the ROI 00:07:27.019 --> 00:07:29.980 seems so clear and immediate for the client. 00:07:30.240 --> 00:07:32.560 It really can be. You typically charge a setup 00:07:32.560 --> 00:07:35.339 fee maybe, I don't know, $1 ,500 to $3 ,000 or 00:07:35.339 --> 00:07:37.399 something like that to build out the automation 00:07:37.399 --> 00:07:40.660 system. OK. But the real kicker, the potential 00:07:40.660 --> 00:07:44.500 big money, is charging per booked call. Maybe 00:07:44.500 --> 00:07:47.180 something like $100 per qualified meeting scheduled 00:07:47.180 --> 00:07:49.899 directly from those videos. $100 a meeting? That 00:07:49.899 --> 00:07:52.540 sounds like an easy sell for most B2B companies. 00:07:52.720 --> 00:07:55.139 It often is, yeah. But there's a potential downside. 00:07:55.259 --> 00:07:57.500 OK. That market, the personalized sales video 00:07:57.500 --> 00:08:00.310 market, it's getting kind of crowded. Which means 00:08:00.310 --> 00:08:02.769 those hypercall prices might be difficult to 00:08:02.769 --> 00:08:06.089 sustain long -term. Plus, you really need solid 00:08:06.089 --> 00:08:08.449 B2B sales expertise to make it work effectively. 00:08:08.730 --> 00:08:11.089 Right. The tech becoming commoditized could push 00:08:11.089 --> 00:08:13.819 prices down. It could. And that's maybe why we 00:08:13.819 --> 00:08:15.959 should look at opportunity number two, using 00:08:15.959 --> 00:08:18.699 UGC avatars for marketing campaigns. OK, UGC. 00:08:18.759 --> 00:08:20.699 We should probably define that quickly. Right. 00:08:20.980 --> 00:08:23.720 UGC just stands for user generated content. Think 00:08:23.720 --> 00:08:26.639 of those like natural looking product reviews 00:08:26.639 --> 00:08:29.040 or testimonials you see all over TikTok and Instagram. 00:08:29.360 --> 00:08:32.039 Got it. The authentic style stuff. Exactly. And 00:08:32.039 --> 00:08:34.659 e -commerce brands. especially beauty or fashion 00:08:34.659 --> 00:08:37.360 brands, they need to test dozens of ad scripts 00:08:37.360 --> 00:08:39.340 really quickly to see what works. Instead of 00:08:39.340 --> 00:08:42.159 hiring 50 different actors, which is slow and 00:08:42.159 --> 00:08:44.519 expensive. Right. You, the service provider, 00:08:44.879 --> 00:08:48.220 create a diverse group of influencer style avatars, 00:08:48.460 --> 00:08:51.179 different ages, styles, backgrounds. Then the 00:08:51.179 --> 00:08:53.539 brand sends you, say, 30 different ad scripts 00:08:53.539 --> 00:08:55.480 they want to test. And you can just generate 00:08:55.480 --> 00:08:59.279 30 polished looking UGC style videos almost instantly 00:08:59.279 --> 00:09:01.659 using those avatars. Precisely. Rapid testing 00:09:01.659 --> 00:09:04.289 unlocked. Monetization here is usually through 00:09:04.289 --> 00:09:07.509 video packages like 30 videos for maybe $3 ,000. 00:09:07.850 --> 00:09:10.370 Or you could set up a monthly retainer for ongoing 00:09:10.370 --> 00:09:12.350 ad testing needs. We should probably touch on 00:09:12.350 --> 00:09:13.909 the ethical side here, too. Yeah, definitely. 00:09:14.350 --> 00:09:16.190 The service provider and the client really need 00:09:16.190 --> 00:09:18.309 to decide upfront about transparency. Are they 00:09:18.309 --> 00:09:20.269 going to clearly state that the content is AI 00:09:20.269 --> 00:09:22.509 -generated? The source materials suggest that 00:09:22.509 --> 00:09:24.990 transparency often helps build audience trust 00:09:24.990 --> 00:09:27.990 in the long run. But sometimes clients might 00:09:27.990 --> 00:09:30.210 just choose to treat it like hiring a very cost 00:09:30.210 --> 00:09:33.470 -effective, maybe non -union Actor. It's a choice 00:09:33.470 --> 00:09:36.169 they need to make. That makes sense. Okay, so 00:09:36.169 --> 00:09:39.029 thinking about those two models. If the sales 00:09:39.029 --> 00:09:42.330 outreach model has such a clear, high potential 00:09:42.330 --> 00:09:45.889 ROI, like that $100 per booked meeting, why might 00:09:45.889 --> 00:09:49.610 the UGC ad model actually be a safer entry point 00:09:49.610 --> 00:09:52.070 for someone starting out in this space? It's 00:09:52.070 --> 00:09:54.269 arguably safer because UGC delivery is mostly 00:09:54.269 --> 00:09:56.549 about creative production. You make the videos. 00:09:56.840 --> 00:09:59.299 It doesn't necessarily require that deep, immediate 00:09:59.299 --> 00:10:02.279 B2B systems integration expertise or setting 00:10:02.279 --> 00:10:04.539 up complex, potentially fragile automations right 00:10:04.539 --> 00:10:06.740 away. The barrier to entry is just a bit lower. 00:10:06.879 --> 00:10:09.000 Gotcha. Less technical risk up front. Exactly. 00:10:09.320 --> 00:10:11.639 OK. So moving on from the fast -paced sales and 00:10:11.639 --> 00:10:14.039 marketing money. Let's look at the next two models. 00:10:14.139 --> 00:10:16.759 These seem to tap into more stable, perhaps larger 00:10:16.759 --> 00:10:19.539 scale enterprise revenue streams. Opportunity 00:10:19.539 --> 00:10:22.480 3 is creating HR training videos and course material. 00:10:22.980 --> 00:10:26.259 Right. This one targets the large corporate and 00:10:26.259 --> 00:10:29.100 education markets. Think about all those massive 00:10:29.100 --> 00:10:32.960 kind of boring employee handbook PDFs or compliance 00:10:32.960 --> 00:10:35.100 documents that companies have. Yeah, the ones 00:10:35.100 --> 00:10:37.759 nobody reads. Exactly. So your service takes 00:10:37.759 --> 00:10:40.580 that dry text. and converts it into engaging 00:10:40.580 --> 00:10:43.220 video courses, often using those professional 00:10:43.220 --> 00:10:45.320 stock avatars we mentioned earlier. This feels 00:10:45.320 --> 00:10:47.759 like a very stable opportunity, doesn't it? Big 00:10:47.759 --> 00:10:50.740 companies always need training, compliance updates. 00:10:50.960 --> 00:10:54.220 It's incredibly stable, but the crucial selling 00:10:54.220 --> 00:10:56.860 point here, the real magic, isn't just the initial 00:10:56.860 --> 00:10:59.320 creation of the course. Okay, what is it then? 00:10:59.559 --> 00:11:02.559 It's the ease of updating the content. Imagine 00:11:02.559 --> 00:11:05.490 a company policy changes. Normally, that means 00:11:05.490 --> 00:11:07.870 rehiring an expensive video production team, 00:11:08.330 --> 00:11:10.669 scheduling shoots. It's a whole thing. Right. 00:11:10.929 --> 00:11:13.149 A huge hassle and expense. But with the AI avatar 00:11:13.149 --> 00:11:15.570 system, they just need to change one sentence 00:11:15.570 --> 00:11:17.649 in the script for that specific video module 00:11:17.649 --> 00:11:19.629 and then re -render it. It can literally take 00:11:19.629 --> 00:11:22.450 five minutes. Wow. Okay. That's a massive operational 00:11:22.450 --> 00:11:24.990 win over time. Huge cost savings on updates. 00:11:25.350 --> 00:11:28.590 It's huge. So, monetization here usually starts 00:11:28.590 --> 00:11:30.919 with a larger project fee. The source mentioned 00:11:30.919 --> 00:11:34.240 maybe $15 ,000 to transform an entire employee 00:11:34.240 --> 00:11:36.820 handbook into a video course. That's a decent 00:11:36.820 --> 00:11:40.000 project size. Yeah. And then, crucially, you 00:11:40.000 --> 00:11:42.299 layer in annual contracts for handling those 00:11:42.299 --> 00:11:44.600 inevitable policy updates and content maintenance 00:11:44.600 --> 00:11:47.879 that gives you recurring, stable revenue. There's 00:11:47.879 --> 00:11:50.220 a really interesting upsell idea mentioned here, 00:11:50.440 --> 00:11:53.320 too. Oh, yeah. Targeting experts, coaches, consultants, 00:11:53.740 --> 00:11:56.240 authors, people who already have mountains of 00:11:56.240 --> 00:11:59.080 existing content, like old blog posts, podcast 00:11:59.080 --> 00:12:02.659 transcripts, and offering to convert all of that 00:12:02.659 --> 00:12:05.960 existing material into a complete ready -to -sell 00:12:05.960 --> 00:12:09.320 video course using their own personal AI avatar. 00:12:09.779 --> 00:12:11.519 Ah, so you're basically creating a whole new 00:12:11.519 --> 00:12:13.779 digital product line for them, automatically 00:12:13.779 --> 00:12:15.679 leveraging their existing work. Yeah. Smart. 00:12:15.870 --> 00:12:18.389 Very smart. Which brings us nicely to opportunity 00:12:18.389 --> 00:12:20.350 number four, the one the source material specifically 00:12:20.350 --> 00:12:22.629 calls the golden opportunity, and that's social 00:12:22.629 --> 00:12:24.750 media marketing content. OK, the golden opportunity. 00:12:25.070 --> 00:12:27.090 This sounds like the big one. It seems like it. 00:12:27.210 --> 00:12:28.690 This is basically the system we talked about 00:12:28.690 --> 00:12:31.309 at the very beginning. You clone the CEO or the 00:12:31.309 --> 00:12:34.009 key influencer just once. Right. Get the avatar 00:12:34.009 --> 00:12:36.309 set up. And then you, the service provider, take 00:12:36.309 --> 00:12:39.049 over their entire monthly content creation process, 00:12:39.190 --> 00:12:42.230 the writing, the production, the posting. Everything. 00:12:42.529 --> 00:12:45.169 And the key is the client never needs to step 00:12:45.169 --> 00:12:47.389 in front of a camera again after that initial 00:12:47.389 --> 00:12:50.830 cloning. Wow. No more filming days. None. So 00:12:50.830 --> 00:12:54.129 you charge a setup fee, maybe $1 ,000 to $2 ,000, 00:12:54.210 --> 00:12:56.169 something like that, to create the avatar and 00:12:56.169 --> 00:12:58.389 map out the initial strategy. OK. But the real 00:12:58.389 --> 00:13:01.350 gold mine here is the monthly retainer, which 00:13:01.350 --> 00:13:04.350 the source says typically runs from $3 ,000 all 00:13:04.350 --> 00:13:06.789 the way up to $6 ,000 per month. $3 ,000 to $6 00:13:06.789 --> 00:13:09.620 ,000 a month. Per client. Per client. And that's 00:13:09.620 --> 00:13:11.799 the recurring revenue that really changes the 00:13:11.799 --> 00:13:14.340 game for the service provider's business stability. 00:13:14.580 --> 00:13:17.480 Woo, okay. Just imagine scaling that. Getting 00:13:17.480 --> 00:13:19.600 that level of content generation consistency, 00:13:19.759 --> 00:13:23.139 that visibility across like a dozen major industry 00:13:23.139 --> 00:13:25.519 leaders who are all paying you between three 00:13:25.519 --> 00:13:28.759 and six grand a month. That's seriously powerful 00:13:28.759 --> 00:13:31.480 leverage and a very steady income stream. Yeah. 00:13:31.779 --> 00:13:34.600 Incredibly steady. And the beauty of it, according 00:13:34.600 --> 00:13:37.100 to the source, is that the service becomes enhanced. 00:13:37.919 --> 00:13:40.679 sticky. Sticky? How so? Well, once a client gets 00:13:40.679 --> 00:13:42.820 used to not having to spend a full day filming 00:13:42.820 --> 00:13:45.320 content every month, they are never going to 00:13:45.320 --> 00:13:47.860 want to go back to the old, painful way of doing 00:13:47.860 --> 00:13:50.200 it. Ah, yeah. I can see that. Once you taste 00:13:50.200 --> 00:13:53.259 that freedom. Exactly. Plus, there's a neat flywheel 00:13:53.259 --> 00:13:55.879 effect. The agency providing the service can 00:13:55.879 --> 00:13:58.820 actually use its own AI avatar for its marketing, 00:13:59.179 --> 00:14:01.500 demonstrating in real time that the concept works 00:14:01.500 --> 00:14:03.820 and attracting new clients. That makes perfect 00:14:03.820 --> 00:14:07.960 sense. Prove the value by living it. So beyond 00:14:07.960 --> 00:14:11.000 just the high retainer fee itself, what really 00:14:11.000 --> 00:14:13.620 makes this social media content model so stable 00:14:13.620 --> 00:14:15.840 and attractive for the service provider? I think 00:14:15.840 --> 00:14:18.399 it boils down to the value proposition. The service 00:14:18.399 --> 00:14:20.480 sells scalable consistency and high leverage 00:14:20.480 --> 00:14:23.080 time back to the client. And for a busy CEO or 00:14:23.080 --> 00:14:25.600 business owner, that's arguably the most valuable 00:14:25.600 --> 00:14:27.580 and the most difficult thing for them to produce 00:14:27.580 --> 00:14:30.399 themselves reliably. You're solving their biggest 00:14:30.399 --> 00:14:33.320 content headache. Yeah, that's a very clear high 00:14:33.320 --> 00:14:35.279 value solution. Makes sense why it's called the 00:14:35.279 --> 00:14:37.899 golden opportunity. Mm -hmm. Okay, so let's try 00:14:37.899 --> 00:14:40.440 and synthesize all of this. If we boil it down, 00:14:40.559 --> 00:14:42.840 the core takeaway seems really clear, doesn't 00:14:42.840 --> 00:14:44.940 it? This business isn't really about the cool 00:14:44.940 --> 00:14:48.320 AI tech itself. No, not fundamentally. It's about 00:14:48.320 --> 00:14:52.190 providing the ultimate solution to, well... content 00:14:52.190 --> 00:14:54.970 burnout, and the problem of marketing consistency. 00:14:55.269 --> 00:14:57.129 People just struggle to show up consistently 00:14:57.129 --> 00:15:00.250 online. Right. The service provider acts as that 00:15:00.250 --> 00:15:02.210 essential system builder. You're giving clients 00:15:02.210 --> 00:15:04.409 operational leverage. You're essentially selling 00:15:04.409 --> 00:15:06.830 high leverage time back to clients who were just 00:15:06.830 --> 00:15:09.070 too swamped running their main business to manage 00:15:09.070 --> 00:15:11.090 constant content production themselves. Yeah, 00:15:11.090 --> 00:15:14.370 that captures it well. And while all four of 00:15:14.370 --> 00:15:16.909 these models seem viable, those $3 ,000 to $6 00:15:16.909 --> 00:15:19.389 ,000 monthly retainers that come from the social 00:15:19.389 --> 00:15:22.600 media content model, that really does represent 00:15:22.600 --> 00:15:25.960 the most profitable and sticky opportunity right 00:15:25.960 --> 00:15:28.460 now, based on this analysis. Yeah, the recurring 00:15:28.460 --> 00:15:30.740 revenue aspect is key. You know, I still find 00:15:30.740 --> 00:15:34.100 myself sometimes underestimating the friction 00:15:34.100 --> 00:15:36.360 involved in scaling any service business, even 00:15:36.360 --> 00:15:38.840 one built on cool automation like this. It just 00:15:38.840 --> 00:15:41.980 highlights how much ongoing attention and refinement 00:15:41.980 --> 00:15:45.659 these high -value systems really demand to maintain 00:15:45.659 --> 00:15:48.230 quality over time. That's a really fair point. 00:15:48.309 --> 00:15:50.649 It's never quite set it and forget it, is it? 00:15:50.649 --> 00:15:53.889 There's always tuning. I'll admit, I still wrestle 00:15:53.889 --> 00:15:56.590 with prompt drift myself sometimes when trying 00:15:56.590 --> 00:15:58.370 to maintain a consistent voice for something, 00:15:58.710 --> 00:16:01.350 which just underscores how valuable that professional 00:16:01.350 --> 00:16:03.909 consistency like this avatar service offers truly 00:16:03.909 --> 00:16:07.129 is. Absolutely. So look, this deep dive really 00:16:07.129 --> 00:16:10.230 covered the what and the why of this AI avatar 00:16:10.230 --> 00:16:12.870 service business. The obvious next step, of course, 00:16:12.929 --> 00:16:15.049 is figuring out the how. Right. Like how do you 00:16:15.049 --> 00:16:17.360 actually acquire clients? of this, and how do 00:16:17.360 --> 00:16:19.580 you set up the seamless service delivery that's 00:16:19.580 --> 00:16:21.740 needed to justify those pretty high retainers? 00:16:21.899 --> 00:16:24.039 Exactly. That's a whole other deep dive, perhaps, 00:16:24.120 --> 00:16:26.539 for another time. But let me leave you, our listener, 00:16:26.720 --> 00:16:29.700 with one final, maybe provocative thought to 00:16:29.700 --> 00:16:32.279 chew on as we wrap up. OK, let's hear it. If 00:16:32.279 --> 00:16:35.639 a personal AI avatar is successfully cloned and 00:16:35.639 --> 00:16:38.539 it starts handling essentially all public communications 00:16:38.539 --> 00:16:43.940 for, say, a CEO, what happens ethically and legally? 00:16:44.190 --> 00:16:46.830 If that avatar may be driven by a new script, 00:16:47.250 --> 00:16:49.970 perhaps even one slightly misinterpreted by the 00:16:49.970 --> 00:16:52.610 AI? accidentally makes a misleading statement, 00:16:53.009 --> 00:16:55.330 or maybe even a fraudulent claim, a claim the 00:16:55.330 --> 00:16:58.970 real CEO later has to disavow. Ooh, yeah, that's 00:16:58.970 --> 00:17:01.409 a tricky one. Who's liable? What does authenticity 00:17:01.409 --> 00:17:04.210 even mean then? Exactly. That's the kind of complex, 00:17:04.369 --> 00:17:05.650 high -stakes question I think we're all going 00:17:05.650 --> 00:17:08.210 to be watching very, very closely as this technology 00:17:08.210 --> 00:17:10.450 becomes more widespread. Absolutely. Fascinating 00:17:10.450 --> 00:17:12.349 times ahead. Indeed. Well, thank you for joining 00:17:12.349 --> 00:17:14.009 us on this Deep Dive today. Yeah, thanks for 00:17:14.009 --> 00:17:15.069 tuning in. Until next time.