WEBVTT

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We talk a lot about AI that can think, AI that

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can write. It gives you information. But imagine

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an AI that doesn't just hand you a map to a good

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coffee shop. Imagine it actually acts as your

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personal driver. Exactly. No more just scrolling

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through 10 search results, hoping you find what

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you need. Now the AI agent, it actively checks

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the hours. It verifies they sell that specific

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croissant you like, figures out the parking,

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and then it tells you definitively, go here.

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That active multi -step thing. That's the real

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game changer. Welcome to the deep dive. Today

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we're exploring what feels like the critical

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next step in artificial intelligence. the AI

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agent. Specifically, we're diving into Perplexity

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Comet, a system that seems to be transforming

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passive searching into, well, active task completion.

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Yeah, and just quickly, for anyone maybe new

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to the term, when we say AI agent, what we mean

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is pretty simple. It's an AI that follows a complex

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multi -step process. It completes entire jobs

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for you. It's really built to execute a workflow,

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you know? OK. And we've got a lot to unpack today.

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We're looking at... 10 of what seem to be the

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most powerful automated helders the system offers.

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We've kind of grouped them into three key areas.

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First is sales and customer insight. Second,

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research and content creation. And finally, automating

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some of that core office operations stuff. So

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let's dig into this shift first. Okay, so let's

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start with the fundamental shift itself. For

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years we've gotten used to things like chat GPT,

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that smart brain capability, it's great AI for

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thinking, for writing, explaining complex ideas,

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but now we're moving to AI that has Well, the

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sources call it hands and feet. They can actually

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do work. Yeah, it's truly about getting rid of

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the digital drudgery, you know, the old way,

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constantly copying and pasting data between sites

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or writing basically the same intro email over

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and over. It was all manual data pushing. Right.

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And the new way is automating those boring, repetitive

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jobs, but without needing you to be some kind

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of tech wizard or programmer. The complexity

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is sort of hidden. You don't need code. You just

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need to get good at giving really clear layered

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commands in plain English. Mm -hmm, and you interact

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with these agents in like two main ways for the

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big complex stuff You know plan my whole trip

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budget and itinerary use the main chat window,

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but for quicker tasks things related to the web

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page You're looking at right now like summarize

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this or check the author That's where the assistant

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sidebar comes in handy. Okay, so since this whole

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idea hinges on making complexity accessible meaning

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we don't need to code What's the single biggest

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time saver this offers someone who isn't a programmer?

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Definitely automating those repetitive data gathering

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tasks and comparing stuff across multiple sites.

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Saves hours weekly. Automating multi -site comparisons

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and repetitive data fetching saves hours weekly.

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Got it. All right, let's move into our first

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group, sales. This is where these agents seem

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to generate highly personalized leads and pretty

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detailed market insights fast. Yeah, the first

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one is the leads monitoring agent. This is designed

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to automatically find potential customers showing

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real purchase intent on social media. I think

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Reddit, Twitter, places like that. The example

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they use is great for a freelancer, like a video

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editor. Instead of manually searching for hours,

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you tell the agent, look on subreddits, say YouTubers,

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for people posting, looking for an editor. But

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here's the crucial bit, the how. How does it

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filter out the noise, the tire kickers? Ah, that's

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where the agentic logic kicks in. It uses these

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complex, kind of nested rules. You're basically

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telling the AI, if you see looking for editor,

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and if they also mention budget or schedule explicitly,

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then flag it. Put it on the list. It's like stacking

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these little Lego blocks of data requirements,

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you know? Mm -hmm. And it catches that user,

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Koalunov, who offered $15 an hour and specified

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a clear schedule. It's a qualified lead, just

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delivered to you. Okay, so the leads agent finds

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the prospect. Now the next hurdle is outreach

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without sounding like, you know, generic spam.

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Exactly. And that's the job for the sales prospecting

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agent. It writes the sales emails. You set the

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rules. Find, say, 10 family -owned restaurants

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in NYC. But then you add critical steps. Like,

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the email most complemented specific menu item

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to show you actually looked. And maybe point

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out their website looks kind of old, isn't mobile

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friendly, and offer some free ideas. That personalization

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makes all the difference. You've earned their

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attention. Okay, and then the third agent in

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this sales group is the audience research agent.

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This is about finding real pain points. Oh yeah,

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this one's incredibly powerful, especially if

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you're building a product. Let's say you're making

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a beginner guitar course. You tell the agent,

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Analyze the comments under the five most popular

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why I quit guitar videos on YouTube. It reads

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thousands of comments to find the top five common

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reasons like my fingers hurt or I'm not seeing

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progress. And it pulls out the actual quotes

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like direct language from users. Exactly. You

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get stuff like I practice for three weeks and

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I still can't change from a C to a G chord smoothly.

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I feel useless. That real verified language.

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That's gold dust for development. It really is.

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Honestly. I still wrestle with prompt refinement

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sometimes, trying to get that kind of specific

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insight manually. It's hard. The ability to just

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pull that verified quote, that raw feeling. It

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makes product development so much more focused.

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It's a huge advantage. So how does using those

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real customer quotes from this kind of research

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actually change how we design products or services?

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Products address verified problems, moving beyond

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just guesswork about customer needs. OK, let's

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switch gears now to the second group. Research

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and content. This is all about slashing that

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tedious data gathering time. The live marketing

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intelligence agent is a fantastic example of

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just raw speed. Yeah, this takes what might have

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been like a two -hour copy -paste slog and turns

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it into a two -minute task. You open tabs for

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four competitors, Amazon, Alibaba, whoever, and

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you tell the agent to scan them all at once.

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It just pulls out their holiday sales info, the

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exact discounts, the main call to action words

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they're using. bang, instantly organized in a

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table. That kind of speed for competitive analysis.

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It's a game changer. It really is. But scanning

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foresight simultaneously, doesn't that risk missing

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some important context? Or maybe nuances in how

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they present the sale? That's a really short

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point. What's interesting is how it works. The

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agent is only looking for a few specific things

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you told it to find the discount percentage,

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the dates, those CTA words. It minimizes the

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risk of missing broader context by keeping its

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focus super narrow just on the data points you

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asked for. It's like laser -focused execution.

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Okay, that makes sense. Next up is the research

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agent. Digital declutterer you called it if your

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browser is a mess with 30 tabs open Yeah, this

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agent groups them into organized workspaces like

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the California trip example in the source It

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makes folders hotels flights food, but then it

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goes further It actually reads the content of

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those hotel tabs and summarizes say the top three

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options that have both the best reviews and a

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swimming pool You know the Ritz -Carlton Half

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Moon Bay 4 .7 stars heated outdoor pool That

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level of synthesis saves so much time. And moving

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to the synthesizer agent, this is where we get

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into that permanent recurring automation. You

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set it up once and it just runs. Pretty much.

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You schedule a task every Monday, 8 -6 -0 AM

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sharp, find the five most important news stories

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about EV batteries from the last week, summarize

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them, add them to my Notion database. Done. I'm

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just picturing. Ditching that Sunday night scramble

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to catch up on industry news that scheduled automation

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isn't just powerful It feels like getting time

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back. Whoa Imagine scaling that that weekly knowledge

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base just builds itself forever like a second

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brain But with zero daily effort from you totally

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and the last one in this group the content brief

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agent Helps make sure your articles are actually

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competitive So if you're writing about say how

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to care for a ZZ plan the agent looks at the

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top search results It identifies the five most

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common sub -questions people ask. And it might

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flag a unique angle others are missing, like

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leaf care and aesthetic maintenance. It even

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makes sure you include a common mistakes section,

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because over -watering is the number one killer

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for those plants. It's like having a research

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assistant specifically for content strategy.

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Yeah. OK. Thinking about that scheduled database

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update, what's the most important practical benefit

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there? You build a personal knowledge library

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with zero daily maintenance effort. Mid -roll

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sponsor read. All right, let's shift gears one

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last time. Group three, internal processes, office

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work, operation stuff. First up is the conversion

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optimization agent. This one basically acts like

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a secret shopper for your own website. Right,

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you give it a document, maybe purchase test steps,

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find the leather notebook, add it to the cart,

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try using discount code test10 at checkout, and

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it just follows those steps, exactly. Like a

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real user would. Yeah, exactly. And then it reports

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back on the friction points. It lists, say, the

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top five problems it encountered that might be

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cost to you sales without you even realizing

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it. Like finding that subtle bug where the discount

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code doesn't work on the mobile checkout screen,

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maybe? That kind of thing? Precisely those kinds

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of hidden snacks. Then there's the talent sourcing

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agent, which sounds incredible for hiring. Hiring

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takes so much time. Filtering through candidates.

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Tell me about it. Yeah. But this agent handles

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the heavy lifting on the filtering. You can set

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really strict rules like, find me Facebook ads

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specialists on Upwork who must be top rated,

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must have earned over $10k, must have e -commerce

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experience, and must have five -star reviews

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that specifically mention the phrase conversion

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rate. Wow. So you skip scrolling through hundreds

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of profiles that say they're experts, but lack

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those specific verifiable metrics the agent is

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checking for. It just gives you a short, high

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quality list ready for actual interviews. It's

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huge. Huge time saver. But honestly, the kind

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of crowning achievement in this operations group,

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I think, is the executive assistant agent. OK.

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Tell me about this one. It connects your calendar,

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docs, and the web. Yeah. So you ask it, prep

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me for tomorrow's meetings if you have external

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meetings scheduled. It goes out and researches

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the latest news on those companies, finds out,

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OK, Stripe is making big moves into stable coins

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right now. And for each person you're meeting,

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it summarizes their latest LinkedIn activity

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or profile updates. And then crucially, it suggests

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maybe two smart relevant questions you could

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ask based on that fresh news it found. So you

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walk into every meeting looking incredibly prepared,

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leveraging really specific, up -to -the -minute

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context. Exactly. You look like the most informed

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person in the room, basically. Thinking about

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competitive advantage here, if you're short on

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prep time, which of these agents gives you the

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biggest professional edge, do you think? Good

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question. I'd say the executive assistant. It

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ensures you're fully informed and professional

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for every critical meeting. Okay, let's just

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quickly recap the core difference again between

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these agentic AIs and something like chat GPT.

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Chat GPT is like that brilliant brain in a room.

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It's a great writer, a teacher, fantastic at

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explaining things. But its limitation, fundamentally,

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is that it can't really act in your world natively.

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It can't check your actual email inbox or save

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files directly without some pretty complex workarounds

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or integrations. Right. Whereas perplexity comment

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and agents like it. are designed more like an

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assistant with, well, hands and feet. It's built

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from the ground up to do research and complete

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tasks. Its strength is connecting directly to

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your tools, your browser, maybe your email eventually,

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your documents, to finish those multi -step jobs

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without you having to manually shuttle data around.

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You should absolutely be using both kinds of

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tools, really, for what they're best at. Definitely.

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Now, a really important point, privacy. For any

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AI helper to be genuinely useful like this, it

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needs context, right? It needs to be able to

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read your browser tabs, maybe look at your documents,

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understand your calendar, and that means we have

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to be mindful about the data it sees. Absolutely

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critical. The first, easy step. Go into the perplexity

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settings. Turn off options like send your data

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to improve the product, basic hygiene, but the

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best practice, honestly, separation. Use a completely

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new Google account or maybe even a separate web

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browser profile. only for your work tasks with

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perplexity. That keeps your personal emails,

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your banking stuff, all that sensitive data completely

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isolated from the agent's workspace. So what's

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the essential trade -off we're making here when

00:12:09.990 --> 00:12:12.629
we use a tool that needs our context to be this

00:12:12.629 --> 00:12:15.309
helpful? We trade a degree of privacy for increased

00:12:15.309 --> 00:12:18.090
automation and powerful task completion. Hashtag,

00:12:18.149 --> 00:12:21.070
hashtag, outro. So the big idea today seems really

00:12:21.070 --> 00:12:23.570
clear. The future of AI isn't just about conversation.

00:12:23.809 --> 00:12:26.110
It's about agentic action. These are tools being

00:12:26.110 --> 00:12:27.970
built specifically to do the work, to handle

00:12:27.970 --> 00:12:30.090
those complex multi -step jobs that used to eat

00:12:30.090 --> 00:12:32.090
up so much of our time. Yeah. And my practical

00:12:32.090 --> 00:12:34.889
advice, don't try to tackle all 10 of these agents

00:12:34.889 --> 00:12:37.429
at once. That's overwhelming. Just pick the single

00:12:37.429 --> 00:12:40.490
most boring or the most repetitive task in your

00:12:40.490 --> 00:12:43.049
job right now. Is it finding qualified leads?

00:12:43.470 --> 00:12:46.269
Is it organizing research every week? Start.

00:12:46.539 --> 00:12:49.580
there, use the detailed prompt examples we talked

00:12:49.580 --> 00:12:51.639
about as you're jumping off point, just automate

00:12:51.639 --> 00:12:54.279
that one tedious thing first. It really feels

00:12:54.279 --> 00:12:56.460
like a compelling glimpse into the future. I

00:12:56.460 --> 00:12:59.340
mean, if AI agents can now audit your website,

00:12:59.899 --> 00:13:01.919
find your talent, prep you for meetings, all

00:13:01.919 --> 00:13:05.240
with minimal human effort, how long until purely

00:13:05.240 --> 00:13:08.440
human -led single -step tasks start to look inefficient

00:13:08.440 --> 00:13:11.340
in, well, almost every professional field? It's

00:13:11.340 --> 00:13:12.980
certainly something powerful to think about until

00:13:12.980 --> 00:13:14.960
our next deep dive. Indeed it is. We'll see you

00:13:14.960 --> 00:13:15.419
next time.
