WEBVTT 00:00:00.000 --> 00:00:02.480 Imagine spending years, you know, building out 00:00:02.480 --> 00:00:04.540 your website, carefully crafting all that content. 00:00:04.719 --> 00:00:07.280 And then you find out that nearly 70 % of Google 00:00:07.280 --> 00:00:11.480 searches, they now end with zero clicks to any 00:00:11.480 --> 00:00:14.320 website. Zero. It's pretty shocking, right? That's 00:00:14.320 --> 00:00:15.939 the reality with these AI search systems. It 00:00:15.939 --> 00:00:18.260 honestly feels like the ground under traditional 00:00:18.260 --> 00:00:21.440 SEO just vanished. For anyone creating content, 00:00:21.600 --> 00:00:24.859 this isn't just interesting. It's basically an 00:00:24.859 --> 00:00:26.920 urgent survival manual we're talking about today. 00:00:27.260 --> 00:00:30.379 Welcome back to the Deep Dive. We looked at everything 00:00:30.379 --> 00:00:32.740 you sent us this week, articles, research, guides, 00:00:32.880 --> 00:00:35.159 and the theme was overwhelming. This huge shift, 00:00:35.240 --> 00:00:37.780 these AI systems, they're answering questions 00:00:37.780 --> 00:00:40.840 directly now, which means the old rules for getting 00:00:40.840 --> 00:00:43.880 seen online, they're, well, they're gone. So 00:00:43.880 --> 00:00:45.890 our mission today is simple. Cut through all 00:00:45.890 --> 00:00:47.789 that noise and give you the new rulebook. We're 00:00:47.789 --> 00:00:49.310 going to define the new goals, what it means 00:00:49.310 --> 00:00:50.969 to get cited versus just mentioned, which is 00:00:50.969 --> 00:00:53.670 crucial. We'll explain how AI actually picks 00:00:53.670 --> 00:00:57.390 its sources, this ARAG thing, and the practical 00:00:57.390 --> 00:01:00.329 part, the step -by -step odd -go framework, how 00:01:00.329 --> 00:01:03.570 to structure your stuff to win. Okay, let's start 00:01:03.570 --> 00:01:06.950 with this idea of an apocalypse. Is it really 00:01:06.950 --> 00:01:10.590 that bad? For, what, the last 20 years, everything 00:01:10.590 --> 00:01:13.090 online was built around the click. traditional 00:01:13.090 --> 00:01:16.549 seo it was all about optimizing keywords chasing 00:01:16.549 --> 00:01:19.689 backlinks tweaking those meta descriptions everything 00:01:19.689 --> 00:01:22.510 was aimed at getting someone a user to land on 00:01:22.510 --> 00:01:25.349 your page right get the click but now systems 00:01:25.349 --> 00:01:29.069 like perplexity google's ai overviews they kind 00:01:29.069 --> 00:01:31.069 of step in front of that they give the answer 00:01:31.069 --> 00:01:34.079 synthesized and complete Right there on the results 00:01:34.079 --> 00:01:37.579 page. And that's how you get that 70 % zero -click 00:01:37.579 --> 00:01:40.459 number. It sounds terrifying, I know. But maybe 00:01:40.459 --> 00:01:42.900 this apocalypse is actually forcing a really 00:01:42.900 --> 00:01:44.739 important correction. It's pushing us away from 00:01:44.739 --> 00:01:48.420 just sheer quantity towards actual quality. Verified 00:01:48.420 --> 00:01:50.659 quality. Yeah, the AI is sort of clearing out 00:01:50.659 --> 00:01:53.239 the low intent noise for us. Exactly. And here's 00:01:53.239 --> 00:01:54.500 where it gets really interesting. Like you said, 00:01:54.599 --> 00:01:56.359 the counterintuitive part in all the sources 00:01:56.359 --> 00:01:58.780 we read, the visitors who do still click through 00:01:58.780 --> 00:02:01.480 after seeing an AI summary, they're highly pre 00:02:01.480 --> 00:02:03.760 -qualified. They aren't just kicking tires. They 00:02:03.760 --> 00:02:05.500 already know the basics. The AI gave them that. 00:02:05.560 --> 00:02:09.270 So they have specific high intent needs. the 00:02:09.270 --> 00:02:11.610 ai filtered them for you that's the absolute 00:02:11.610 --> 00:02:14.289 key difference and the early research it suggests 00:02:14.289 --> 00:02:17.430 traffic from these ai recommendations could be 00:02:17.430 --> 00:02:21.310 worth get this 4 .4 times more than your standard 00:02:21.310 --> 00:02:24.990 organic visitors 4 .4 times that's a huge multiplier 00:02:24.990 --> 00:02:27.210 it's a fundamental value exchange yeah okay but 00:02:27.210 --> 00:02:29.849 are we sure i mean is this just uh wishful thinking 00:02:29.849 --> 00:02:32.330 from people seeing their traffic drop by half 00:02:32.330 --> 00:02:35.969 beat how solid is that 4 .4 x number well the 00:02:35.969 --> 00:02:38.939 data we have points to that intense shift. Think 00:02:38.939 --> 00:02:41.680 of it like this. Maybe traditional SEO brought 00:02:41.680 --> 00:02:44.259 100 people to your open house just browsing AI 00:02:44.259 --> 00:02:46.819 search. It brings maybe 20 people, but they're 00:02:46.819 --> 00:02:49.060 pre -approved buyers. They're ready. That targeted 00:02:49.060 --> 00:02:51.439 traffic just converts way better, way faster. 00:02:51.620 --> 00:02:54.919 OK, so if overall traffic volume dips, but the 00:02:54.919 --> 00:02:57.960 value of each visitor potentially quadruples. 00:02:58.680 --> 00:03:00.699 How should we be measuring success now? What's 00:03:00.699 --> 00:03:03.000 the real measure? Success pivots completely. 00:03:03.199 --> 00:03:05.400 You stop chasing raw volume and start tracking 00:03:05.400 --> 00:03:08.280 the quality, the intent of those super filtered 00:03:08.280 --> 00:03:10.879 visitors. All right. To navigate this, we really 00:03:10.879 --> 00:03:13.280 need to get the language right. The new acronyms, 00:03:13.300 --> 00:03:16.379 traditional SEO, search engine optimization. 00:03:16.560 --> 00:03:19.159 It's still essential. It's the foundation. The 00:03:19.159 --> 00:03:21.159 AI has to be able to find you in the first place. 00:03:22.300 --> 00:03:25.219 Cable stakes. But just doing SEO now, it's not 00:03:25.219 --> 00:03:27.479 enough. It's like, ah, you got invited to the 00:03:27.479 --> 00:03:29.580 party, but nobody's asking you to dance. Right. 00:03:29.620 --> 00:03:32.020 So there are three key acronyms now defining 00:03:32.020 --> 00:03:36.539 this new visibility game. First, SEO. Still focused 00:03:36.539 --> 00:03:38.979 on clicks, getting high rankings in those classic 00:03:38.979 --> 00:03:41.569 blue links. That's its job. Okay, the foundation. 00:03:41.830 --> 00:03:44.030 And then we move into the AI -specific goals. 00:03:44.210 --> 00:03:47.150 Exactly. Next up is GEO, generative engine optimization. 00:03:47.789 --> 00:03:51.169 The goal here is citations. This means you want 00:03:51.169 --> 00:03:53.750 the AI to actually reference your site with a 00:03:53.750 --> 00:03:55.990 link as a trusted source, like the AI explicitly 00:03:55.990 --> 00:03:58.430 says, according to your website .com. You become 00:03:58.430 --> 00:04:00.990 the quoted expert in the AI's answer. Precisely. 00:04:00.990 --> 00:04:03.289 And then the top tier, the ultimate goal, that's 00:04:03.289 --> 00:04:06.250 AEO, AI generation optimization. Okay. Here. 00:04:06.680 --> 00:04:08.620 The goal is mentions. This is where your brand, 00:04:08.699 --> 00:04:11.000 your product gets recommended directly as the 00:04:11.000 --> 00:04:12.900 solution, often without even needing a direct 00:04:12.900 --> 00:04:15.719 link right in that sentence. Ah, so it's integrated 00:04:15.719 --> 00:04:18.879 more deeply. Way more powerful. The AI might 00:04:18.879 --> 00:04:21.420 say something like, for ease of use, the kit 00:04:21.420 --> 00:04:23.319 platform is often cited as an excellent choice. 00:04:23.899 --> 00:04:26.899 your brand becomes part of the AI's core sort 00:04:26.899 --> 00:04:29.500 of unbiased recommended knowledge. That distinction 00:04:29.500 --> 00:04:31.620 feels really critical because most businesses 00:04:31.620 --> 00:04:33.759 are probably still stuck fighting the old SEO 00:04:33.759 --> 00:04:36.240 battle. While they're losing this much more valuable 00:04:36.240 --> 00:04:40.100 GEO and Ego World War, exactly. So let's nail 00:04:40.100 --> 00:04:42.180 this down. What is the core difference between 00:04:42.180 --> 00:04:45.259 just getting cited GEO versus being mentioned 00:04:45.259 --> 00:04:49.379 as the solution Ego? Okay, GEO means the AI quotes 00:04:49.379 --> 00:04:52.100 you. Ego means your brand becomes part of the 00:04:52.100 --> 00:04:54.930 AI's actual... recommendation. It's core knowledge. 00:04:55.110 --> 00:04:57.209 Right. So how does the AI actually choose who 00:04:57.209 --> 00:04:59.610 to quote or mention? The old way was PageRank, 00:04:59.610 --> 00:05:02.209 right? Backlinks, domain authority. Yeah, that 00:05:02.209 --> 00:05:04.269 was the old engine. The new way AI systems pick 00:05:04.269 --> 00:05:06.790 sources, totally different. They primarily use 00:05:06.790 --> 00:05:09.899 something called RAG. RAG. R -RAG stands for 00:05:09.899 --> 00:05:13.899 Retrieval Augmented Generation. Basically, it's 00:05:13.899 --> 00:05:16.899 a multi -step process. It finds relevant info 00:05:16.899 --> 00:05:19.439 based on meaning, not just keywords. It uses 00:05:19.439 --> 00:05:22.740 things like vector embeddings. Then it retrieves 00:05:22.740 --> 00:05:25.360 the best snippets of text, synthesizes them into 00:05:25.360 --> 00:05:28.079 a coherent answer, and ideally attributes the 00:05:28.079 --> 00:05:30.839 source. So RA means the content itself needs 00:05:30.839 --> 00:05:33.379 to make sense, like structurally and semantically, 00:05:33.519 --> 00:05:35.600 not just have the right keywords stuffed in. 00:05:35.720 --> 00:05:38.379 Exactly. It's judging how good an ingredient 00:05:38.379 --> 00:05:40.560 your content is for the final answer it's cooking 00:05:40.560 --> 00:05:43.339 up. And to make it trickier, AI isn't just one 00:05:43.339 --> 00:05:45.120 thing. Different systems kind of have different 00:05:45.120 --> 00:05:47.480 personalities when they pick sources. So you 00:05:47.480 --> 00:05:50.439 need tailored strategies. Ah, okay. Not a one 00:05:50.439 --> 00:05:52.300 -size -fits -all approach then. Definitely not. 00:05:52.439 --> 00:05:55.040 We need to think about at least three key personalities. 00:05:55.180 --> 00:05:57.560 First, chat GPT. Think of it as the authority 00:05:57.560 --> 00:06:00.889 seeker. It really favors big, established publications. 00:06:01.269 --> 00:06:03.949 New York Times, Harvard Business Review, academic 00:06:03.949 --> 00:06:07.370 papers. So your strategy there. Deep, well -researched 00:06:07.370 --> 00:06:09.769 thought leadership. Clear author expertise is 00:06:09.769 --> 00:06:12.170 vital. Okay. Authority seeker. Got it. Who's 00:06:12.170 --> 00:06:15.750 next? Then you've got Google AI overviews. Right. 00:06:15.829 --> 00:06:18.389 I'd call this one the broad aggregator. It pulls 00:06:18.389 --> 00:06:21.509 from a much wider net. Community stuff like Reddit, 00:06:21.689 --> 00:06:25.290 Quora, even video snippets from YouTube. So for 00:06:25.290 --> 00:06:28.449 Google's AI, you need to be in more places. Yeah, 00:06:28.509 --> 00:06:30.970 content on multiple platforms directly answer 00:06:30.970 --> 00:06:33.269 questions people ask in those communities. Video 00:06:33.269 --> 00:06:36.889 helps too. And the third one? Perplexity. Think 00:06:36.889 --> 00:06:40.069 of this as the expert curator. Perplexity loves 00:06:40.069 --> 00:06:42.829 specialized review sites, detailed technical 00:06:42.829 --> 00:06:45.949 documentation, deep dive analyses. If you want 00:06:45.949 --> 00:06:49.029 to satisfy perplexity, you need specifics, data, 00:06:49.189 --> 00:06:51.829 benchmarks, really detailed comparisons. Whoa. 00:06:52.250 --> 00:06:55.420 Okay. That's that's a lot. It sounds less like 00:06:55.420 --> 00:06:57.519 writing an article and more like building, I 00:06:57.519 --> 00:06:59.180 don't know, content architecture layered three 00:06:59.180 --> 00:07:01.420 ways deep. Yeah. I mean, imagine trying to scale 00:07:01.420 --> 00:07:04.040 that structure to satisfy like a billion different 00:07:04.040 --> 00:07:06.500 queries across three systems that want fundamentally 00:07:06.500 --> 00:07:08.459 different things. It's intense. It really means 00:07:08.459 --> 00:07:10.139 you can't just write one blog post and, you know, 00:07:10.139 --> 00:07:12.600 hope it works everywhere anymore. So does Argyr 00:07:12.600 --> 00:07:14.720 more about how well the content is structured 00:07:14.720 --> 00:07:17.100 for it to pull out info or is it just about the 00:07:17.100 --> 00:07:19.579 overall authority like the source? Oh, structure 00:07:19.579 --> 00:07:23.040 is absolutely key. RAG actively looks for formats 00:07:23.040 --> 00:07:26.540 it can read easily. Clear, defined content makes 00:07:26.540 --> 00:07:28.519 for a much better ingredient in its synthesis 00:07:28.519 --> 00:07:31.639 process. Okay, so if RAG needs this highly structured 00:07:31.639 --> 00:07:35.060 AI readable stuff, we need a plan, a concrete 00:07:35.060 --> 00:07:38.180 plan. How do we actually do that? How do we restructure 00:07:38.180 --> 00:07:40.819 content? Right. This brings us to the AG framework. 00:07:41.100 --> 00:07:43.459 It's basically four steps to make your content 00:07:43.459 --> 00:07:46.759 AI ready, but critically still engaging for actual 00:07:46.759 --> 00:07:49.259 humans. Okay. Four steps. Let's hear them. Step 00:07:49.259 --> 00:07:52.279 one, hook the humans, but scaffold it for the 00:07:52.279 --> 00:07:54.920 AI. This means every important piece of content. 00:07:55.000 --> 00:07:58.180 It must start with the TLDR box. Too long, didn't 00:07:58.180 --> 00:08:00.600 read. Right. The TLDR gives the human reader 00:08:00.600 --> 00:08:03.060 instant value, which is great. But for the AI? 00:08:03.300 --> 00:08:05.500 For the AI, it provides structured, citable facts 00:08:05.500 --> 00:08:07.620 right at the top. Super easy for it to pull out. 00:08:07.740 --> 00:08:09.639 And crucially, right there near the top, you 00:08:09.639 --> 00:08:11.360 have to display your authority signals, author 00:08:11.360 --> 00:08:13.879 credentials, expertise. Don't bury them. Okay. 00:08:13.980 --> 00:08:17.060 TLDR and authority up front. Step two. Step two. 00:08:17.920 --> 00:08:21.500 Build atomic answer blocks. Stop writing long, 00:08:21.639 --> 00:08:24.399 rambling essays. Think of your content as a collection 00:08:24.399 --> 00:08:27.220 of standalone, answerable units. The structure 00:08:27.220 --> 00:08:29.540 here is pretty much non -negotiable, and each 00:08:29.540 --> 00:08:32.460 two -header framed as a specific question. right 00:08:32.460 --> 00:08:34.879 below it, a direct answer. Then follow that with 00:08:34.879 --> 00:08:37.679 a key data point or evidence and cite your source 00:08:37.679 --> 00:08:40.539 if possible. Atomic blocks. So the AI can just 00:08:40.539 --> 00:08:42.940 cherry pick the one specific bit it needs for 00:08:42.940 --> 00:08:45.759 a particular query. Makes sense. If the answer 00:08:45.759 --> 00:08:47.679 is buried deep in a long paragraph, the AI might 00:08:47.679 --> 00:08:50.000 just skip it. Exactly. You know, I still kind 00:08:50.000 --> 00:08:52.320 of wrestle with prompt drift myself sometimes, 00:08:52.480 --> 00:08:54.919 especially trying to nail that TLDR box just 00:08:54.919 --> 00:08:57.620 perfectly for extraction. It's genuinely hard 00:08:57.620 --> 00:09:00.639 work to distill deep insights into... like three 00:09:00.639 --> 00:09:02.259 bullet points that actually capture everything. 00:09:02.379 --> 00:09:04.720 Yeah, I can imagine. Okay, step three. Step three, 00:09:04.779 --> 00:09:07.539 add evidence and structure. AI loves clear structure 00:09:07.539 --> 00:09:10.360 because it's predictable, reliable. So use comparison 00:09:10.360 --> 00:09:12.419 charts, data tables, step -by -step processes, 00:09:12.659 --> 00:09:14.980 really lean into those. The sources we looked 00:09:14.980 --> 00:09:17.419 at also emphasized using the before -after scenario 00:09:17.419 --> 00:09:19.809 structure. Ah, like showing the impact. Yeah, 00:09:19.830 --> 00:09:21.529 illustrating that shift you mentioned earlier, 00:09:21.649 --> 00:09:24.169 like we had 12 ,500 visitors converting at 2 00:09:24.169 --> 00:09:27.929 .1%. Now we have 9 ,800 converting at 4 .7%. 00:09:27.929 --> 00:09:31.289 Specific comparable data is highly citable. Got 00:09:31.289 --> 00:09:34.210 it. Concrete evidence and the last step. Step 00:09:34.210 --> 00:09:37.889 four, layer in those authority signals. We mentioned 00:09:37.889 --> 00:09:40.269 putting them up front, but you need them woven 00:09:40.269 --> 00:09:44.659 throughout too. This is EEAT. Experience, expertise, 00:09:45.059 --> 00:09:47.659 authoritativeness, and trustworthiness. Think 00:09:47.659 --> 00:09:50.559 of EEAT as the AI gatekeeper's main checklist. 00:09:50.919 --> 00:09:53.820 Use specific language that signals experience 00:09:53.820 --> 00:09:56.860 like, in our internal testing across 500 campaigns, 00:09:57.120 --> 00:10:00.000 or based on my direct experience running X for 00:10:00.000 --> 00:10:03.470 five years. reference external reports for authoritativeness. 00:10:03.610 --> 00:10:05.269 Right. Prove it. Don't just claim it. Okay. So 00:10:05.269 --> 00:10:07.970 on EET, what's the element authors most often 00:10:07.970 --> 00:10:10.269 neglect when they try to apply this framework? 00:10:10.549 --> 00:10:12.309 It's usually experience. They tell you what they 00:10:12.309 --> 00:10:14.289 know, but they totally fail to show how they 00:10:14.289 --> 00:10:16.029 learned it. You need that proof of work, those 00:10:16.029 --> 00:10:18.049 specific examples. Okay. Knowing the theory is 00:10:18.049 --> 00:10:19.809 one thing, but putting it into practice needs 00:10:19.809 --> 00:10:22.090 a clear plan. The sources laid out a kind of 00:10:22.090 --> 00:10:24.210 30 day ago optimization plan, right? Focused 00:10:24.210 --> 00:10:26.370 on thousands. Yeah. Pretty straightforward. Week 00:10:26.370 --> 00:10:30.070 one is audit. Find your top, say, 10 high -value 00:10:30.070 --> 00:10:33.690 topics. Then critically analyze how ChatGPT, 00:10:33.789 --> 00:10:36.450 Google AI, and Perplexity are answering questions 00:10:36.450 --> 00:10:38.730 about those topics right now. See what sources 00:10:38.730 --> 00:10:40.889 they're using. Okay, audit first, then. Week 00:10:40.889 --> 00:10:43.669 two is create. Take that high -value content 00:10:43.669 --> 00:10:46.009 you identified and rewrite it using the full 00:10:46.009 --> 00:10:48.649 Ikigo framework we just discussed. TLDR box, 00:10:48.950 --> 00:10:51.990 atomic blocks, structured evidence, EET signals. 00:10:52.330 --> 00:10:55.259 And the final phase? Week four is measure. This 00:10:55.259 --> 00:10:57.000 is where you intentionally shift your metrics. 00:10:57.100 --> 00:10:59.139 Get away from vanity metrics like raw traffic 00:10:59.139 --> 00:11:01.240 volume. Focus on what actually matters now. Which 00:11:01.240 --> 00:11:02.820 brings us to the new metrics. These are how we 00:11:02.820 --> 00:11:05.159 track if this ego stuff is actually working. 00:11:05.440 --> 00:11:07.480 Exactly. You need to track AI citation frequency. 00:11:07.679 --> 00:11:09.960 How often is your content explicitly linked or 00:11:09.960 --> 00:11:13.240 cited by the AI? That's GEO success. Okay. Then 00:11:13.240 --> 00:11:15.919 AI referral traffic quality. Yeah. What are the 00:11:15.919 --> 00:11:17.919 actual conversion rates of the visitors the AI 00:11:17.919 --> 00:11:20.740 does send you? Are they really 4 .4 times more 00:11:20.740 --> 00:11:22.740 valuable? And a third. And the brand mention 00:11:22.740 --> 00:11:25.700 rate. Even without a direct link in that specific 00:11:25.700 --> 00:11:28.720 answer, how often is your brand just named as 00:11:28.720 --> 00:11:31.559 a solution? That's ego success. That authority 00:11:31.559 --> 00:11:33.539 is the new gold. Right, becoming part of the 00:11:33.539 --> 00:11:36.460 AI's knowledge base. Okay, let's quickly touch 00:11:36.460 --> 00:11:39.639 on mistakes to avoid. What trips people up? Number 00:11:39.639 --> 00:11:42.720 one biggest mistake. Optimizing only for one 00:11:42.720 --> 00:11:46.019 AI system. You build great stuff for ChatGPT's 00:11:46.019 --> 00:11:49.320 preferences, but ignore Google AI or perplexity. 00:11:49.340 --> 00:11:51.080 You're limiting your reach massively because 00:11:51.080 --> 00:11:52.860 of those different personalities. Okay, don't 00:11:52.860 --> 00:11:55.259 put all your eggs in one AI basket. Mistake two. 00:11:55.940 --> 00:11:58.320 Neglecting the human reader. Don't make your 00:11:58.320 --> 00:12:00.200 content so rigidly structured that it sounds 00:12:00.200 --> 00:12:02.639 like a robot wrote it. It has to serve both AI 00:12:02.639 --> 00:12:05.940 extraction and genuine human engagement. It's 00:12:05.940 --> 00:12:08.559 a balance. Good point. And number three. Hiding 00:12:08.559 --> 00:12:11.840 your credentials. Burying the author bio, not 00:12:11.840 --> 00:12:14.360 stating expertise clearly up front. Remember, 00:12:14.539 --> 00:12:17.220 AI needs those EET trust signals immediately. 00:12:17.419 --> 00:12:19.419 Don't make it hunt for them on some buried about 00:12:19.419 --> 00:12:22.779 us page. Makes sense. So besides just not hiding 00:12:22.779 --> 00:12:24.720 credentials, what's one quick, immediate fix 00:12:24.720 --> 00:12:26.799 most businesses could probably make in that first 00:12:26.799 --> 00:12:29.940 audit week to boost their EET signals? Be specific 00:12:29.940 --> 00:12:32.779 with dates and sources. Instead of saying studies 00:12:32.779 --> 00:12:36.460 show, say, a 2024 Gartner report found, include 00:12:36.460 --> 00:12:39.039 dates on your own data, like in our Q3 testing. 00:12:39.940 --> 00:12:42.000 Specificity builds trust and authoritativeness 00:12:42.000 --> 00:12:44.740 quickly. Hashtag tag tags ultra -crime. Okay, 00:12:44.799 --> 00:12:47.220 let's bring it all home. The big idea that really 00:12:47.220 --> 00:12:49.740 ties all this together, traditional SEO, that 00:12:49.740 --> 00:12:53.139 was a fight for clicks. This new game, GEO and 00:12:53.139 --> 00:12:55.539 a Go, it's fundamentally different. It's about 00:12:55.539 --> 00:12:58.059 becoming the trusted go -to source that AI systems 00:12:58.059 --> 00:13:01.230 actively cite and recommend. and the advantage 00:13:01.230 --> 00:13:04.309 this framework gives you a huge head start while 00:13:04.309 --> 00:13:06.250 your competitors are maybe still chasing those 00:13:06.250 --> 00:13:08.470 vanishing raw traffic numbers you're positioning 00:13:08.470 --> 00:13:10.450 yourself to capture the highest value users the 00:13:10.450 --> 00:13:12.110 ones who actually convert you know the question 00:13:12.110 --> 00:13:14.450 really isn't if ai search will dominate everything 00:13:14.450 --> 00:13:16.149 it pretty much already is the real question is 00:13:16.149 --> 00:13:18.429 will you be the source it recommends when it 00:13:18.429 --> 00:13:20.590 does so here's your challenge your takeaway from 00:13:20.590 --> 00:13:23.129 this deep dive choose one core topic that's really 00:13:23.129 --> 00:13:25.389 important to you or your business create your 00:13:25.389 --> 00:13:28.710 first ago optimized asset for it build that tldr 00:13:28.710 --> 00:13:31.429 box structure those answer blocks layer in the 00:13:31.429 --> 00:13:35.429 EAT and then actively test it go ask chat GPT 00:13:35.429 --> 00:13:37.409 perplexity Google AI overview questions related 00:13:37.409 --> 00:13:39.629 to your topic see if your content starts showing 00:13:39.629 --> 00:13:41.970 up see if you get cited that's the path forward 00:13:41.970 --> 00:13:43.710 out to your own music begins