WEBVTT 00:00:00.000 --> 00:00:02.879 OK, I want you to picture this. Think about a 00:00:02.879 --> 00:00:05.500 small local shop, maybe your neighborhood dry 00:00:05.500 --> 00:00:08.000 cleaner, or that little bike repair place down 00:00:08.000 --> 00:00:11.779 the street. Let's say they've got maybe 12 reviews 00:00:11.779 --> 00:00:14.599 online total. Mm -hmm. Not a lot to go on. Right. 00:00:15.000 --> 00:00:17.399 Now imagine just one single one -star comment 00:00:17.399 --> 00:00:20.160 lands. Someone complaining, you know, shoddy 00:00:20.160 --> 00:00:22.519 work, maybe bad service, whatever it is. OK, 00:00:22.679 --> 00:00:24.800 yeah. So that one comment, it does more than 00:00:24.800 --> 00:00:27.000 just like, pull the average rating down a bit. 00:00:27.339 --> 00:00:29.699 It triggers what we call the business's vulnerability 00:00:29.699 --> 00:00:32.840 index. Vulnerability index, interesting. It's 00:00:32.840 --> 00:00:35.100 basically a way to track how easily a business 00:00:35.100 --> 00:00:37.359 can lose new customers just because their reviews 00:00:37.359 --> 00:00:40.840 are, well, volatile all over the place. And that 00:00:40.840 --> 00:00:43.079 kind of shocking fragility, that vulnerability, 00:00:43.420 --> 00:00:44.780 that's actually the opportunity we're going to 00:00:44.780 --> 00:00:46.840 dive into today. Welcome to the deep dive. Yeah, 00:00:46.939 --> 00:00:48.979 our mission here is to look at these really high 00:00:48.979 --> 00:00:51.759 impact problems, these vulnerabilities, and then 00:00:51.759 --> 00:00:55.609 lay out a a targeted, repeatable system for you. 00:00:55.929 --> 00:00:59.109 So we're exploring exactly how to use tools most 00:00:59.109 --> 00:01:01.429 of us already have access to, like Google Maps 00:01:01.429 --> 00:01:06.709 and modern AI, to spot these small local businesses 00:01:06.709 --> 00:01:08.989 that are basically in a kind of reputation crisis. 00:01:09.250 --> 00:01:11.609 Right. And then show you how to step in and deliver 00:01:11.609 --> 00:01:15.189 a really essential, valuable service pretty much 00:01:15.189 --> 00:01:16.849 immediately. We're essentially giving you the 00:01:16.849 --> 00:01:19.530 blueprint. Exactly. So we'll map out the journey. 00:01:20.200 --> 00:01:23.439 First up, we need to define the specific criteria. 00:01:24.040 --> 00:01:26.200 How do you find this gold mine on Google Maps? 00:01:26.379 --> 00:01:28.859 What signals are you looking for? Second, how 00:01:28.859 --> 00:01:31.400 can we use AI to just multiply that search effort, 00:01:31.540 --> 00:01:33.700 make it way faster? Makes sense. Scale it up. 00:01:34.040 --> 00:01:36.840 Third. crafting that perfect pitch. It has to 00:01:36.840 --> 00:01:39.200 be personalized, something that actually grabs 00:01:39.200 --> 00:01:41.159 the business owner's attention, doesn't just 00:01:41.159 --> 00:01:43.379 look like spam. Crucial step, yeah. And finally, 00:01:43.560 --> 00:01:45.200 how do you set up the automation, the systems 00:01:45.200 --> 00:01:47.680 that actually deliver the solution and can scale 00:01:47.680 --> 00:01:51.519 into recurring monthly income? OK, so if the 00:01:51.519 --> 00:01:54.299 underlying weakness is fragility is really that 00:01:54.299 --> 00:01:57.980 dramatic, what are the first actual concrete 00:01:57.980 --> 00:02:00.180 steps someone listening should take to find these 00:02:00.180 --> 00:02:03.689 opportunities? Right. So the core idea, the insight 00:02:03.689 --> 00:02:06.530 here, is really getting inside the small business 00:02:06.530 --> 00:02:09.509 owner's head, understanding their fear. They 00:02:09.509 --> 00:02:12.969 know that bad online reviews drive away potential 00:02:12.969 --> 00:02:16.210 customers. like immediately. They feel that lost 00:02:16.210 --> 00:02:18.530 money, that helplessness. Yeah. It's a direct 00:02:18.530 --> 00:02:22.430 hit to their bottom line. And this math of vulnerability 00:02:22.430 --> 00:02:24.169 you mentioned, that's key, right? We're looking 00:02:24.169 --> 00:02:25.949 for businesses that are kind of just hanging 00:02:25.949 --> 00:02:28.990 on. Precisely. We define that critical threshold 00:02:28.990 --> 00:02:32.430 using basically two main numbers. First one is 00:02:32.430 --> 00:02:35.650 the start rating itself. OK. Any business with 00:02:35.650 --> 00:02:38.770 an overall rating of 3 .9 or lower, that's a 00:02:38.770 --> 00:02:40.810 priority contact. That's like a big red flag 00:02:40.810 --> 00:02:43.580 in the market saying, help needed. 3 .9. lower. 00:02:43.759 --> 00:02:45.949 Got it. And the second number. That's the review 00:02:45.949 --> 00:02:49.389 volume. So businesses with fewer than, say, 30 00:02:49.389 --> 00:02:52.370 total reviews, they are incredibly fragile. Wow. 00:02:52.530 --> 00:02:54.889 Yeah. Because one or two really negative comments 00:02:54.889 --> 00:02:57.389 can just instantly crater their score, sink it. 00:02:57.509 --> 00:02:59.849 So you're saying the perfect target or this vulnerability 00:02:59.849 --> 00:03:02.270 index is like peaking. Is those shops sitting 00:03:02.270 --> 00:03:05.009 somewhere between maybe 5 and 20 reviews total? 00:03:05.129 --> 00:03:07.490 They clearly have customers, right? They're operating. 00:03:07.969 --> 00:03:11.870 But they just lack that defense system against 00:03:11.870 --> 00:03:14.389 negativity. OK, so the service we're offering 00:03:15.170 --> 00:03:17.490 it's not about trying to delete bad reviews, 00:03:17.629 --> 00:03:19.210 which is probably the owner's first instinct, 00:03:19.389 --> 00:03:21.229 right? Totally. Their first thought is usually, 00:03:21.580 --> 00:03:24.500 how do I get this taken down? Or they try arguing 00:03:24.500 --> 00:03:27.680 with the reviewer online. Neither usually works 00:03:27.680 --> 00:03:29.860 out well. Right. So we're selling something different. 00:03:30.139 --> 00:03:32.780 Exactly. We're selling dilution. The effective 00:03:32.780 --> 00:03:36.199 solution is to systematically generate new five 00:03:36.199 --> 00:03:39.180 -star reviews. You flood the listing with positive 00:03:39.180 --> 00:03:41.680 feedback. And that pushes the bad ones down out 00:03:41.680 --> 00:03:44.139 of sight on that first cage people see. Precisely. 00:03:44.139 --> 00:03:47.139 It buries the negativity under positivity. It 00:03:47.139 --> 00:03:49.500 completely flips the mental model for the owner. 00:03:49.599 --> 00:03:53.159 OK. That makes a lot of sense. But here's a question, 00:03:53.500 --> 00:03:55.939 then. If this solution, just getting more good 00:03:55.939 --> 00:03:59.060 reviews, if it's so, I don't know, visible, kind 00:03:59.060 --> 00:04:01.580 of obvious, why do so many small businesses just 00:04:01.580 --> 00:04:03.620 fail to do it? Why don't they have even a basic 00:04:03.620 --> 00:04:06.020 system? Yeah, it usually comes down to just a 00:04:06.020 --> 00:04:09.139 lack of time, or maybe not knowing the simple 00:04:09.139 --> 00:04:12.460 digital tools needed. OK, so to actually start 00:04:12.460 --> 00:04:14.699 finding these businesses, this mining process, 00:04:15.500 --> 00:04:17.759 you just open up Google Maps. On your computer 00:04:17.759 --> 00:04:20.259 browser is usually best, gives you a wider view. 00:04:20.420 --> 00:04:22.920 Right, not just the phone app. And you search 00:04:22.920 --> 00:04:26.379 using specific local terms. Yep. Like Plumber 00:04:26.379 --> 00:04:30.199 Chicago or Tire Shop Austin, whatever your city 00:04:30.199 --> 00:04:32.920 is, you need that localized list of businesses 00:04:32.920 --> 00:04:35.379 in a category. OK. And we're filtering that list 00:04:35.379 --> 00:04:37.399 for those signals we talked about. Exactly. Those 00:04:37.399 --> 00:04:40.180 three key things. Low star score, so 3 .9 or 00:04:40.180 --> 00:04:43.500 less. Low review count, under 30 ideally. And 00:04:43.500 --> 00:04:46.230 this is critical. A recent... bad review, like 00:04:46.230 --> 00:04:48.009 a one -star or two -star comment that popped 00:04:48.009 --> 00:04:50.470 up in the last few months. Why recent? Because 00:04:50.470 --> 00:04:53.110 that recent pain signals immediate urgency. The 00:04:53.110 --> 00:04:55.209 owner is likely feeling that sting right now. 00:04:55.569 --> 00:04:57.850 Ah, OK. I was actually doing this the other day, 00:04:57.949 --> 00:05:01.269 just testing it out. Found a local massage studio, 00:05:01.610 --> 00:05:03.850 had only eight reviews total, sitting at like 00:05:03.850 --> 00:05:07.089 a 3 .8 average. Perfect example. And the latest 00:05:07.089 --> 00:05:09.269 review was someone complaining about a scheduling 00:05:09.269 --> 00:05:13.230 mix -up. But the owners reply, their public reply. 00:05:14.529 --> 00:05:17.069 It was fascinating. They basically started arguing 00:05:17.069 --> 00:05:19.269 with the customer right there on the Google page. 00:05:19.350 --> 00:05:22.990 Oof. Yeah. And that owner's public distress, 00:05:23.310 --> 00:05:26.209 that messy reply, that's actually the real signal 00:05:26.209 --> 00:05:28.199 we're looking for, isn't it? How so? Because 00:05:28.199 --> 00:05:30.439 it shows they're clearly worried, they know it's 00:05:30.439 --> 00:05:32.759 a problem, but their reaction, it's actually 00:05:32.759 --> 00:05:35.160 making the situation look even worse. For every 00:05:35.160 --> 00:05:37.160 single future customer who reads that exchange, 00:05:37.399 --> 00:05:40.620 it screams unprofessionalism. Right. OK, so manually 00:05:40.620 --> 00:05:42.740 searching works, maybe for practice or getting 00:05:42.740 --> 00:05:44.839 started. But if you want to do this seriously, 00:05:45.259 --> 00:05:47.819 you need scale. Exactly. And that's where AI 00:05:47.819 --> 00:05:49.420 comes in. We're going to use something called 00:05:49.420 --> 00:05:51.579 prompt engineering. Which is basically just giving 00:05:51.579 --> 00:05:54.240 very clear, structured instructions to an AI 00:05:54.240 --> 00:05:57.560 model like a chat GPT or something similar. Precisely. 00:05:57.769 --> 00:06:00.250 You tell the AI, act like a marketing helper 00:06:00.250 --> 00:06:02.410 for me. Then you feed it the type of business 00:06:02.410 --> 00:06:04.790 you're looking for, dentists, restaurants, auto 00:06:04.790 --> 00:06:06.990 repair shops, whatever. And you specifically 00:06:06.990 --> 00:06:09.930 demand the output be formatted into a nice, clean 00:06:09.930 --> 00:06:12.170 table. And that table needs specific columns, 00:06:12.209 --> 00:06:14.490 right? Yeah, gotta have the business name, the 00:06:14.490 --> 00:06:17.470 address, the category, or type of business. And 00:06:17.470 --> 00:06:20.350 this is the crucial part, a column for the reason 00:06:20.350 --> 00:06:25.019 to contact them. So like, 3 .5 stars, only 14 00:06:25.019 --> 00:06:27.920 reviews, recent complaint about cleanliness, 00:06:28.319 --> 00:06:30.300 something specific like that. Exactly like that. 00:06:30.319 --> 00:06:32.800 That's the key piece of data. And this whole 00:06:32.800 --> 00:06:36.279 process using the AI, it just saves hours of 00:06:36.279 --> 00:06:37.819 clicking around on the map, especially if you're 00:06:37.819 --> 00:06:40.480 targeting those small independent shops, not 00:06:40.480 --> 00:06:43.019 the big chains. Oh, totally. Massive time saver. 00:06:43.199 --> 00:06:46.319 OK, but here's a potential issue. If everyone 00:06:46.319 --> 00:06:49.480 starts using AI to make these lists and the AI 00:06:49.480 --> 00:06:52.060 spitting out the reason to contact them. Right. 00:06:52.199 --> 00:06:54.540 How do we make sure our outreach doesn't still 00:06:54.540 --> 00:06:57.620 end up looking generic? If the AI is identifying 00:06:57.620 --> 00:07:00.360 the reason, maybe the message becomes formulaic. 00:07:00.379 --> 00:07:02.959 Ah, good question. But the categorization itself, 00:07:03.139 --> 00:07:05.959 that specific reason, that is the personalization 00:07:05.959 --> 00:07:08.279 proof you need up front. Right, because most 00:07:08.279 --> 00:07:10.839 initial emails sent to small business owners, 00:07:11.060 --> 00:07:12.540 let's be honest, they just get ignored. They 00:07:12.540 --> 00:07:15.240 look like mass spam, way too generic. Oh, yeah. 00:07:15.660 --> 00:07:17.620 We've all sent those emails that just vanish 00:07:17.620 --> 00:07:19.649 into the void. I know I've made that mistake 00:07:19.649 --> 00:07:22.870 plenty of times myself early on. Me too. So the 00:07:22.870 --> 00:07:25.269 secret weapon here, the thing that bypasses the 00:07:25.269 --> 00:07:28.310 spam filter and the owner's mental ignore filter, 00:07:28.430 --> 00:07:32.850 it's extreme personalization. Extreme personalization. 00:07:33.029 --> 00:07:35.410 And the single most powerful way to do that, 00:07:35.750 --> 00:07:38.389 the body of your email must contain a literal 00:07:38.389 --> 00:07:41.149 screenshot of their actual worst bad review. 00:07:41.310 --> 00:07:44.089 Ah, OK. You put the evidence right in front of 00:07:44.089 --> 00:07:46.949 them. Exactly. That visual shock does two things 00:07:46.949 --> 00:07:49.639 instantly. One. It proves you are not sending 00:07:49.639 --> 00:07:52.879 a generic blast. Two, it proves you understand 00:07:52.879 --> 00:07:56.079 their immediate, specific pain point. Okay, so 00:07:56.079 --> 00:07:58.660 the pitch itself needs to be sharp, direct. What 00:07:58.660 --> 00:08:00.600 about the subject line? Keep it direct and benefit 00:08:00.600 --> 00:08:03.720 -oriented. Something like, is this specific review 00:08:03.720 --> 00:08:05.939 costing you customers right now? Include maybe 00:08:05.939 --> 00:08:08.019 the reviewer's name if it helps identify it quickly. 00:08:08.100 --> 00:08:11.379 Okay. And the body. Simple structure. Insert 00:08:11.379 --> 00:08:14.230 that screenshot right near the top. Briefly state 00:08:14.230 --> 00:08:16.689 the obvious problem. This kind of review likely 00:08:16.689 --> 00:08:19.870 means losing new customers every week, and then 00:08:19.870 --> 00:08:22.949 immediately pivot to the solution. We have a 00:08:22.949 --> 00:08:25.149 proven system for bringing in a constant stream 00:08:25.149 --> 00:08:28.290 of positive five -star reviews to counteract 00:08:28.290 --> 00:08:31.670 this. Right. Problem, solution, and the call 00:08:31.670 --> 00:08:34.769 to action, the CTA. You said low friction. Absolutely 00:08:34.769 --> 00:08:37.620 critical. Don't ask for a 30 minute meeting or 00:08:37.620 --> 00:08:40.039 a phone call right away that's too much commitment. 00:08:40.480 --> 00:08:43.779 Just ask for a simple reply like just reply yes 00:08:43.779 --> 00:08:47.279 to this email and I'll send over a free no obligation 00:08:47.279 --> 00:08:50.080 reputation audit or a free report showing how 00:08:50.080 --> 00:08:52.919 we fix this. Easy yes. Makes sense. And what 00:08:52.919 --> 00:08:54.820 if they don't reply to that first email? You've 00:08:54.820 --> 00:08:56.559 got to follow up. It shows you're serious and 00:08:56.559 --> 00:08:58.620 not just spamming randomly. A simple, polite 00:08:58.620 --> 00:09:00.980 email, two or three days later, just reply to 00:09:00.980 --> 00:09:02.820 your original message, keep the same subject 00:09:02.820 --> 00:09:05.179 line so it threads, and say something like, just 00:09:05.179 --> 00:09:07.340 wanted to follow up on my previous email regarding 00:09:07.340 --> 00:09:09.480 the review on your profile. Happy to share that 00:09:09.480 --> 00:09:11.460 free report if you're interested. That persistence 00:09:11.460 --> 00:09:13.879 can really boot reply rates, huh? Significantly. 00:09:14.200 --> 00:09:16.960 OK, so let's say they reply yes. What happens 00:09:16.960 --> 00:09:19.759 next? Now you move into the trust building phase. 00:09:20.090 --> 00:09:24.009 The goal here is getting results fast, not making 00:09:24.009 --> 00:09:26.490 a big sale immediately. Right. So you make them 00:09:26.490 --> 00:09:28.549 an offer that's almost impossible to refuse. 00:09:29.129 --> 00:09:32.750 Offer to help them get, say, 30 to 50 new positive 00:09:32.750 --> 00:09:35.720 reviews for an extremely low cost. maybe just 00:09:35.720 --> 00:09:38.659 $99. We're potentially even free for the first 00:09:38.659 --> 00:09:41.519 couple of weeks as a trial run. Wow. Okay, so 00:09:41.519 --> 00:09:43.860 really undercutting any perceived risk for them. 00:09:44.100 --> 00:09:46.879 Exactly. You're proving your value first. You 00:09:46.879 --> 00:09:48.519 know, it's funny, even when I have this whole 00:09:48.519 --> 00:09:50.580 system perfectly mapped out, all the templates 00:09:50.580 --> 00:09:53.399 ready, I sometimes still wrestle with that little 00:09:53.399 --> 00:09:55.720 bit of hesitation before hitting send on that 00:09:55.720 --> 00:09:58.059 first cold contact email. Oh, absolutely. It 00:09:58.059 --> 00:10:00.080 feels... forward, right? Even though you know 00:10:00.080 --> 00:10:02.019 the value is there. It's a real psychological 00:10:02.019 --> 00:10:04.299 hurdle sometimes. It really is. That vulnerability 00:10:04.299 --> 00:10:06.740 is common, I think. But you have to remember, 00:10:07.240 --> 00:10:09.980 the actual risk of sending that helpful personalized 00:10:09.980 --> 00:10:12.840 email is basically zero. And the value you're 00:10:12.840 --> 00:10:14.860 offering, you're potentially solving a guaranteed 00:10:14.860 --> 00:10:17.179 revenue leak for their business. That's a great 00:10:17.179 --> 00:10:19.779 way to frame it. So back to the trial offer. 00:10:19.840 --> 00:10:22.789 Yeah. Why is focusing on this really low price, 00:10:23.009 --> 00:10:25.230 high value trial so much more effective than 00:10:25.230 --> 00:10:29.049 trying to sell them a full $300 a month package 00:10:29.049 --> 00:10:31.230 right out of the gate? Because it completely 00:10:31.230 --> 00:10:34.230 removes the owner's risk, proves your value almost 00:10:34.230 --> 00:10:37.070 instantly with tangible results, and builds that 00:10:37.070 --> 00:10:39.210 crucial foundation of trust you need for any 00:10:39.210 --> 00:10:45.500 longer term agreement. OK. So you've nailed the 00:10:45.500 --> 00:10:47.879 trial. They see results. They trust you. Now 00:10:47.879 --> 00:10:50.639 you need scalable delivery. You absolutely must 00:10:50.639 --> 00:10:52.639 automate the process of asking their customers 00:10:52.639 --> 00:10:54.980 for reviews. Right. You can't manually text everyone. 00:10:55.159 --> 00:10:57.360 So method one involves using their existing customer 00:10:57.360 --> 00:11:00.220 data. Exactly. You ask the business owner for 00:11:00.220 --> 00:11:03.200 their past customer lists, names, phone numbers, 00:11:03.460 --> 00:11:06.000 emails. You explain that these people are already 00:11:06.000 --> 00:11:08.220 pre -qualified. They're likely happy customers 00:11:08.220 --> 00:11:10.299 who just never thought to leave a review. OK. 00:11:10.340 --> 00:11:12.970 Makes sense. And you take that list. and you 00:11:12.970 --> 00:11:15.309 upload it into a marketing automation platform. 00:11:15.710 --> 00:11:17.830 There are several out there, something like Go 00:11:17.830 --> 00:11:20.269 High Level is a popular all -in -one tool, but 00:11:20.269 --> 00:11:23.350 others work too. These platforms handle bulk 00:11:23.350 --> 00:11:26.370 SMS and email messaging. Gotcha. And the message 00:11:26.370 --> 00:11:28.570 itself needs something specific, right? Absolutely 00:11:28.570 --> 00:11:32.269 crucial detail. The text message or email must 00:11:32.269 --> 00:11:35.429 include a direct one -click link straight to 00:11:35.429 --> 00:11:38.049 their Google review page. No extra steps. Why 00:11:38.049 --> 00:11:40.269 is that so important? Because the effort required 00:11:40.269 --> 00:11:42.710 from their customer needs to be virtually zero. 00:11:43.029 --> 00:11:45.649 Click link, tap stars, maybe type a sentence, 00:11:45.950 --> 00:11:48.269 done. Any friction kills the conversion rate. 00:11:48.429 --> 00:11:51.070 Okay, zero friction. Makes sense. What if the 00:11:51.070 --> 00:11:53.409 business is, say, a small cafe or retail shop, 00:11:53.909 --> 00:11:55.909 and they don't have a clean customer list like 00:11:55.909 --> 00:11:58.090 that? Good point. For those businesses, method 00:11:58.090 --> 00:12:00.929 two is super simple and surprisingly effective. 00:12:01.110 --> 00:12:04.830 The QR code card. You just create a small, nicely 00:12:04.830 --> 00:12:07.929 designed physical card. It has a QR code on it 00:12:07.929 --> 00:12:10.129 that links directly to their Google review page. 00:12:10.610 --> 00:12:12.330 You place these cards right at the payment counter, 00:12:12.389 --> 00:12:14.470 the point of sale. And the staff need to be involved. 00:12:14.870 --> 00:12:16.870 Yeah, you train the staff. When a customer seems 00:12:16.870 --> 00:12:19.490 happy, maybe pays a compliment, the staff member 00:12:19.490 --> 00:12:21.549 just says, hey, we'd love it if you could take 00:12:21.549 --> 00:12:23.309 two seconds to scan this and leave us a quick 00:12:23.309 --> 00:12:25.350 review. It becomes part of the checkout process. 00:12:25.470 --> 00:12:28.450 Simple, persistent. I like it. OK, so we're getting 00:12:28.450 --> 00:12:30.850 reviews coming in. But what about managing them? 00:12:31.429 --> 00:12:36.289 Replying to every single one, good or bad. That 00:12:36.289 --> 00:12:39.049 sounds like a huge time sink. It is. But replying 00:12:39.049 --> 00:12:41.830 shows the business cares and engages customers. 00:12:42.070 --> 00:12:44.049 And Google actually rewards that activity in 00:12:44.049 --> 00:12:45.769 local search ranking. So you have to do it. But 00:12:45.769 --> 00:12:49.080 how do you scale that? AI, again. This is a perfect 00:12:49.080 --> 00:12:51.740 task for it. You create specific prompts. For 00:12:51.740 --> 00:12:53.899 a five -star review, your prompt tells the AI, 00:12:54.360 --> 00:12:57.039 thank the reviewer by name, mention one positive 00:12:57.039 --> 00:12:59.019 detail they brought up in their comment, invite 00:12:59.019 --> 00:13:01.279 them back, and maybe mention a specific service 00:13:01.279 --> 00:13:04.000 or product they might like next time. Okay, so 00:13:04.000 --> 00:13:06.500 personalized but automated. What about the dreaded 00:13:06.500 --> 00:13:09.480 one -star reviews? That feels trickier. It is, 00:13:09.580 --> 00:13:11.799 and the instruction for the AI is critical for 00:13:11.799 --> 00:13:14.840 maintaining professionalism. The prompt must 00:13:14.840 --> 00:13:18.730 tell the AI. Remain calm and professional. Apologize 00:13:18.730 --> 00:13:20.429 for their negative experience without admitting 00:13:20.429 --> 00:13:23.669 specific fault or getting defensive. Show understanding. 00:13:24.110 --> 00:13:26.629 And crucially, provide a private contact method 00:13:26.629 --> 00:13:29.049 like, please call our manager at phone number 00:13:29.049 --> 00:13:31.370 or email us at email address so we can discuss 00:13:31.370 --> 00:13:33.629 this further and make things right. Ah, take 00:13:33.629 --> 00:13:36.720 the argument offline. Show public accountability, 00:13:36.919 --> 00:13:39.740 but resolve privately. Exactly. You acknowledge 00:13:39.740 --> 00:13:42.480 you offer a solution path, but you don't hash 00:13:42.480 --> 00:13:45.159 it out in public. Wow. Okay. Just picturing that. 00:13:45.299 --> 00:13:48.159 Imagine automating the deployment of these, like 00:13:48.159 --> 00:13:50.940 emotionally intelligent replies across 50 different 00:13:50.940 --> 00:13:53.220 clients. Yeah. Handling potentially thousands 00:13:53.220 --> 00:13:55.240 of reviews, these little reputation touch points 00:13:55.240 --> 00:13:58.720 every single month automatically. Yeah. The capacity 00:13:58.720 --> 00:14:00.820 for scaling there is pretty incredible when you 00:14:00.820 --> 00:14:02.299 think about it. It goes from a massive headache 00:14:02.299 --> 00:14:05.019 to a smooth automated system. And some of these 00:14:05.019 --> 00:14:06.779 automation tools have even smarter features, 00:14:06.960 --> 00:14:09.320 right? Like filtering. Yes, the more advanced 00:14:09.320 --> 00:14:12.179 platforms offer smart review filtering. So when 00:14:12.179 --> 00:14:14.379 a customer clicks the review link, the system 00:14:14.379 --> 00:14:16.539 might first ask them for a star rating privately. 00:14:16.720 --> 00:14:19.399 If they give four or five stars, great. The system 00:14:19.399 --> 00:14:21.220 automatically sends them straight to the public 00:14:21.220 --> 00:14:23.720 Google review page to post it. Makes sense. But 00:14:23.720 --> 00:14:26.820 you see, if they give one, two, or maybe even 00:14:26.820 --> 00:14:29.539 three stars, instead of sending them to Google, 00:14:29.929 --> 00:14:32.730 It redirects them to a private feedback form 00:14:32.730 --> 00:14:35.450 first. So you capture the complaint before it 00:14:35.450 --> 00:14:38.009 becomes a public bad review. Exactly. It lets 00:14:38.009 --> 00:14:40.929 the business owner address the problem, fix it, 00:14:41.250 --> 00:14:43.330 and hopefully turn that unhappy customer around 00:14:43.330 --> 00:14:45.549 before they vent publicly. That single feature. 00:14:45.730 --> 00:14:48.190 It eliminates so much stress for an owner. It's 00:14:48.190 --> 00:14:51.570 huge value. Okay, this is powerful stuff. So 00:14:51.570 --> 00:14:53.809 after you've proven the value during that initial 00:14:53.809 --> 00:14:56.809 low cost or free trial, you need to transition 00:14:56.809 --> 00:15:00.740 them to ongoing paid services, monthly recurring 00:15:00.740 --> 00:15:03.820 revenue, MRR. Right. And the upsells are pretty 00:15:03.820 --> 00:15:05.860 clear. They flow naturally from the pain points 00:15:05.860 --> 00:15:07.580 you've already started solving. So what are the 00:15:07.580 --> 00:15:10.750 typical services? First is just ongoing monthly 00:15:10.750 --> 00:15:13.610 reputation management. That includes the automated 00:15:13.610 --> 00:15:17.230 review requests, the AI -powered replies, monitoring, 00:15:17.330 --> 00:15:19.929 maybe a simple monthly report. That's usually 00:15:19.929 --> 00:15:23.549 priced somewhere between, say, $150 to $250 a 00:15:23.549 --> 00:15:25.610 month, depending on the volume and your market. 00:15:25.850 --> 00:15:28.110 OK. That's the core service. What else? You can 00:15:28.110 --> 00:15:30.529 often add an AI chat widget to their website. 00:15:30.929 --> 00:15:33.309 This is basically a little AI bot on their site 00:15:33.309 --> 00:15:35.529 that can answer common questions automatically, 00:15:35.610 --> 00:15:37.690 things like, what are your hours? Where are you 00:15:37.690 --> 00:15:40.220 located? Do you offer specific service? Ah, so 00:15:40.220 --> 00:15:42.120 that reduces the number of repetitive phone calls 00:15:42.120 --> 00:15:44.460 the owner or staff has to handle. Exactly, frees 00:15:44.460 --> 00:15:47.399 up their time. That might be an extra $75 a month, 00:15:47.399 --> 00:15:49.860 maybe more. Nice add -on. Anything else? Yeah, 00:15:50.000 --> 00:15:52.639 another common one is Google Business Profile 00:15:52.639 --> 00:15:55.320 Optimization. This means making sure their whole 00:15:55.320 --> 00:15:57.580 profile is completely filled out, adding fresh 00:15:57.580 --> 00:16:00.080 photos regularly, maybe creating weekly posts 00:16:00.080 --> 00:16:02.759 or offers on the profile, actively answering 00:16:02.759 --> 00:16:04.879 any questions and answers that pop up there, 00:16:05.059 --> 00:16:07.679 just keeping it active and optimized. helps their 00:16:07.679 --> 00:16:09.960 local visibility on Google Maps and search, too. 00:16:10.340 --> 00:16:13.139 Correct. That could be another, say, $100 a month 00:16:13.139 --> 00:16:15.960 layer of value. OK, so you've got these different 00:16:15.960 --> 00:16:19.940 potential ongoing services. Out of those, the 00:16:19.940 --> 00:16:22.740 reputation management, the chat widget, the profile 00:16:22.740 --> 00:16:26.419 optimization. Which one do you think provides 00:16:26.419 --> 00:16:29.639 the most immediate like tangible relief to a 00:16:29.639 --> 00:16:31.620 super busy small business owner? Yeah, the one 00:16:31.620 --> 00:16:33.559 that almost guarantees they'll renew month after 00:16:33.559 --> 00:16:36.159 month Definitely the automated review reply and 00:16:36.159 --> 00:16:38.720 the smart filtering system Because that directly 00:16:38.720 --> 00:16:41.279 solves their biggest most emotionally draining 00:16:41.279 --> 00:16:43.899 headache the constant worry and time cost of 00:16:43.899 --> 00:16:46.019 dealing with negative feedback and angry customers 00:16:46.019 --> 00:16:48.679 online Hashtag tag tag outro. Okay. So let's 00:16:48.679 --> 00:16:51.559 try and synthesize the the big idea here from 00:16:51.559 --> 00:16:53.649 our deep dive today this whole business opportunity, 00:16:53.789 --> 00:16:56.210 this system, it's affected because it targets 00:16:56.210 --> 00:16:59.049 a really chronic, urgent, and visible problem 00:16:59.049 --> 00:17:01.990 for local businesses that fragile online reputation. 00:17:02.529 --> 00:17:04.349 Right. And it does it using tools that are mostly 00:17:04.349 --> 00:17:06.710 free or low cost and readily available targeted 00:17:06.710 --> 00:17:09.269 research on Google Maps combined with the efficiency 00:17:09.269 --> 00:17:11.869 of AI and automation platforms. You're essentially 00:17:11.869 --> 00:17:14.809 sidestepping the, you know, the typical costly, 00:17:15.150 --> 00:17:17.069 super competitive scramble you see with a lot 00:17:17.069 --> 00:17:20.150 of online businesses. No huge ad spends needed 00:17:20.150 --> 00:17:22.619 here. Because you've identified a pre -qualified 00:17:22.619 --> 00:17:26.359 customer who is already invisible, often urgent 00:17:26.359 --> 00:17:28.859 distress. You found them through their public 00:17:28.859 --> 00:17:32.180 signals. So for everyone listening, your actionable 00:17:32.180 --> 00:17:34.759 next step, it's immediate, like right after this. 00:17:35.039 --> 00:17:37.859 Open Google Maps on your computer. Find just 00:17:37.859 --> 00:17:40.339 one local business in your area that's sitting 00:17:40.339 --> 00:17:42.940 at that 3 .9 star rating or lower. Just one to 00:17:42.940 --> 00:17:45.680 start. Then find their most painful looking recent 00:17:45.680 --> 00:17:48.430 review. Take a screenshot of it. And then. Draft 00:17:48.430 --> 00:17:50.549 that personalized email. Use the template structure 00:17:50.549 --> 00:17:52.789 we talked about. Screenshot, problem solution, 00:17:52.930 --> 00:17:56.220 low friction. YSS replies to TA. Send it. That's 00:17:56.220 --> 00:17:58.440 the first domino. You know, the real opportunity 00:17:58.440 --> 00:18:00.779 to build significant value and, frankly, income 00:18:00.779 --> 00:18:03.559 is often hidden in plain sight. It's right there 00:18:03.559 --> 00:18:05.799 on an app most people just use for driving directions. 00:18:06.099 --> 00:18:08.240 Yeah, the information is free. The demand from 00:18:08.240 --> 00:18:10.619 these businesses is absolutely huge. But the 00:18:10.619 --> 00:18:12.819 difference between seeing the opportunity and 00:18:12.819 --> 00:18:15.319 actually capturing it, it often just comes down 00:18:15.319 --> 00:18:17.920 to taking that first simple action, seeing their 00:18:17.920 --> 00:18:20.799 obvious panic and offering the solution. So the 00:18:20.799 --> 00:18:22.599 final question really is, will you be the one 00:18:22.599 --> 00:18:26.319 to step in and basically turn on their positive 00:18:26.319 --> 00:18:27.420 review sprinkler system?