WEBVTT 00:00:00.000 --> 00:00:02.620 The rules for getting found online. Well, they've 00:00:02.620 --> 00:00:06.440 really shifted fundamentally. It's not really 00:00:06.440 --> 00:00:08.720 about optimizing for just clicks anymore. It's 00:00:08.720 --> 00:00:11.400 about optimizing for trust. Think about it. For 00:00:11.400 --> 00:00:13.439 like 20 years, the whole game was just getting 00:00:13.439 --> 00:00:15.560 massive volume, right? Get everyone to your site. 00:00:16.199 --> 00:00:19.899 But now with AI built right into search, into 00:00:19.899 --> 00:00:22.640 browsers, the whole engine has changed. We're 00:00:22.640 --> 00:00:24.420 really heading towards what you might call trust 00:00:24.420 --> 00:00:27.519 optimization because honestly, any visitor AI 00:00:27.519 --> 00:00:29.440 sends your way. They're already interested. They're 00:00:29.440 --> 00:00:31.620 pre -qualified, probably ready to make a move. 00:00:31.679 --> 00:00:33.600 So we have to kind of stop chasing raw traffic 00:00:33.600 --> 00:00:36.140 numbers and really zero in on bringing in those 00:00:36.140 --> 00:00:39.079 high value customers. That's a huge mental shift. 00:00:39.119 --> 00:00:41.899 Absolutely. And you are the listeners. You shared 00:00:41.899 --> 00:00:43.939 some really, really insightful sources on this 00:00:43.939 --> 00:00:48.159 whole AI search SEO roadmap. So, OK, our mission 00:00:48.159 --> 00:00:50.460 today, let's distill all that. Let's pull out 00:00:50.460 --> 00:00:53.000 a clear three part strategy, something you can 00:00:53.000 --> 00:00:56.259 actually use maybe over, say, 90 days. And look, 00:00:56.259 --> 00:00:58.320 this isn't some magic bullet. It's a roadmap, 00:00:58.640 --> 00:01:01.020 right? A proven step -by -step way to actually 00:01:01.020 --> 00:01:04.019 capture that super valuable, ready -to -act traffic. 00:01:04.480 --> 00:01:06.599 We'll break it down into three main phases. First, 00:01:07.260 --> 00:01:10.109 building that solid foundation. Second, expanding 00:01:10.109 --> 00:01:12.730 your digital authority. And third, amplifying 00:01:12.730 --> 00:01:15.310 those critical trust signals. Sound good. Sounds 00:01:15.310 --> 00:01:16.989 essential. Let's start with the foundation, then. 00:01:17.069 --> 00:01:18.870 Because this is where I think the biggest mistake 00:01:18.870 --> 00:01:21.349 is being made right now. So many businesses just 00:01:21.349 --> 00:01:25.269 assume that these advanced AIs, perplexity, chat, 00:01:25.329 --> 00:01:27.769 GPT, Google's new stuff, they just know everything 00:01:27.769 --> 00:01:29.549 about their brand, their mission. Yeah, but they 00:01:29.549 --> 00:01:33.329 don't. Exactly. The reality is every AI model 00:01:33.329 --> 00:01:35.950 has a knowledge cutoff date. They have to search 00:01:35.950 --> 00:01:38.269 the live web. for current information about you. 00:01:38.549 --> 00:01:41.950 And if you haven't actively taught the AI what 00:01:41.950 --> 00:01:45.030 you do, clearly and consistently, it just tries 00:01:45.030 --> 00:01:47.629 to piece things together from all over. And it 00:01:47.629 --> 00:01:50.530 often gets key details wrong. It guesses. And 00:01:50.530 --> 00:01:52.829 that just kills trust instantly. It creates what 00:01:52.829 --> 00:01:55.489 the sources call factual drift, which is, well, 00:01:55.629 --> 00:01:57.489 it's fatal when an AI is the one deciding whether 00:01:57.489 --> 00:02:00.030 to recommend you or not. So step one, absolutely 00:02:00.030 --> 00:02:03.269 crucial, create a brand fact sheet. This needs 00:02:03.269 --> 00:02:05.810 to be the definitive blueprint for your company, 00:02:06.109 --> 00:02:07.989 period. Okay, so not the fluffy mission statement 00:02:07.989 --> 00:02:11.169 stuff. No, we're talking core, unchanging, rock 00:02:11.169 --> 00:02:13.990 -solid facts. Your exact legal business name, 00:02:14.250 --> 00:02:16.430 the official URL, a super concise description, 00:02:16.650 --> 00:02:18.610 like, we provide cloud accounting software for 00:02:18.610 --> 00:02:21.330 small businesses in Vietnam. Dead simple. Plus, 00:02:21.550 --> 00:02:23.750 your verified unique selling proposition. Maybe 00:02:23.750 --> 00:02:26.550 it's 247 personalized customer service. Whatever 00:02:26.550 --> 00:02:29.650 it is, lock it down. You got to treat consistency 00:02:29.650 --> 00:02:33.289 like... like stacking Lego blocks of data, you 00:02:33.289 --> 00:02:35.729 know? If even one block is slightly off, the 00:02:35.729 --> 00:02:38.849 whole tower, the AI's understanding of you, it 00:02:38.849 --> 00:02:41.680 just gets wobbly. Unstable. Yeah, and it's those 00:02:41.680 --> 00:02:43.900 tiny little inconsistencies that really get me. 00:02:44.080 --> 00:02:46.340 I remember doing an audit on our own site, maybe 00:02:46.340 --> 00:02:49.199 a year back, and realized we'd forgotten to update 00:02:49.199 --> 00:02:51.080 the address on some old footer template. It was 00:02:51.080 --> 00:02:54.139 missing floor five. Just that. Wow. And that's 00:02:54.139 --> 00:02:56.379 exactly the kind of factual drift AI picks up 00:02:56.379 --> 00:02:58.939 on. These models, they study your key pages, 00:02:59.039 --> 00:03:02.300 not just the home page, right? Right. Your about 00:03:02.300 --> 00:03:06.840 us, pricing, case studies, and critically, your 00:03:06.840 --> 00:03:09.840 policy pages, because those signals, you're transparent, 00:03:09.919 --> 00:03:11.979 you're honest. And here's something really practical 00:03:11.979 --> 00:03:14.180 from the roadmap. You can actually use AI to 00:03:14.180 --> 00:03:16.300 audit yourself. Oh, interesting. How? Take that 00:03:16.300 --> 00:03:19.439 brand fact sheet you just made. Then use a detailed 00:03:19.439 --> 00:03:23.460 prompt. Tell the AI to act like a meticulous 00:03:23.460 --> 00:03:26.439 brand expert. Ask it point blank to compare your 00:03:26.439 --> 00:03:28.800 fact sheet against your live website pages. OK, 00:03:28.879 --> 00:03:31.819 I like that. Turn the tool back on itself. The 00:03:31.819 --> 00:03:34.080 sources really highlight the kind of things that 00:03:34.080 --> 00:03:36.919 just erode trust straight away, don't they? Like 00:03:36.919 --> 00:03:41.680 a name mismatch. Using Blue Nova Agency on LinkedIn, 00:03:41.919 --> 00:03:44.259 but Blue Nova Digital in your website footer. 00:03:44.539 --> 00:03:46.620 Or different service lists on different pages. 00:03:46.719 --> 00:03:49.500 Yeah, or even slightly wrong contact details. 00:03:50.340 --> 00:03:52.699 If you can't keep your own story straight, why 00:03:52.699 --> 00:03:55.460 on earth would an AI trust you enough to recommend 00:03:55.460 --> 00:03:57.840 you? Precisely. That sounds like, well, honestly, 00:03:57.919 --> 00:04:00.159 a lot of detailed work just to keep AI happy. 00:04:00.400 --> 00:04:04.180 Isn't this just old -school SEO with, like, a 00:04:04.180 --> 00:04:06.819 much pickier attitude? Huh. It's a precision 00:04:06.819 --> 00:04:08.979 work, yes, absolutely. But it's foundational. 00:04:09.300 --> 00:04:12.099 AI needs that. that mathematically consistent 00:04:12.099 --> 00:04:14.580 data. It needs those technical labels to really 00:04:14.580 --> 00:04:16.740 know your core facts. Otherwise, it's forced 00:04:16.740 --> 00:04:19.459 to guess, synthesize, and that's risky. So it's 00:04:19.459 --> 00:04:20.939 about removing the guesswork for the machine. 00:04:21.180 --> 00:04:23.579 Exactly. OK. So once your facts are solid, step 00:04:23.579 --> 00:04:25.779 two and three are about making sure AI can technically 00:04:25.779 --> 00:04:28.180 access and read them. That means indexing and 00:04:28.180 --> 00:04:30.540 readability. Indexing is basically your ticket 00:04:30.540 --> 00:04:33.060 to the whole AI show. If Google or Bing doesn't 00:04:33.060 --> 00:04:35.040 even know a page exists, well, it can't possibly 00:04:35.040 --> 00:04:37.560 use it in an AI generated answer. Right. Makes 00:04:37.560 --> 00:04:39.360 sense. So you've got to check your critical pages 00:04:39.360 --> 00:04:42.290 are indexed. Use Google search console, the URL 00:04:42.290 --> 00:04:44.810 inspector tool, or even just the site .yourdomain 00:04:44.810 --> 00:04:48.550 .com search. Basic stuff, but crucial. And then 00:04:48.550 --> 00:04:51.129 the readability part. For the machine, not for 00:04:51.129 --> 00:04:54.069 people. Yeah, AI scans for structure. It doesn't 00:04:54.069 --> 00:04:56.189 read like we do, top to bottom, so you need clear 00:04:56.189 --> 00:04:59.329 headers, H1s, H2s, H3s. They act like a content 00:04:59.329 --> 00:05:01.970 map, guiding the AI. This is pretty much non 00:05:01.970 --> 00:05:04.389 -negotiable for processing. Okay. And we absolutely 00:05:04.389 --> 00:05:07.040 have to talk about schema markup. think of these 00:05:07.040 --> 00:05:09.420 as technical labels. They explicitly tell the 00:05:09.420 --> 00:05:12.379 AI, OK, this block of text, that's a product 00:05:12.379 --> 00:05:15.600 name, this number, that's its price, and this 00:05:15.600 --> 00:05:18.879 customer rating. Schema. It always sounds like 00:05:18.879 --> 00:05:21.160 the most boring technical part of everything 00:05:21.160 --> 00:05:24.040 SEO related. But it sounds like it's incredibly 00:05:24.040 --> 00:05:26.420 critical here, isn't it? It is. It's like putting 00:05:26.420 --> 00:05:29.420 a unique machine -readable barcode on every single 00:05:29.420 --> 00:05:31.660 piece of information, making sure the cashier 00:05:31.660 --> 00:05:34.019 robot scans the right price every single time. 00:05:34.120 --> 00:05:36.860 Perfect analogy. Absolutely. And look, since 00:05:36.860 --> 00:05:39.620 AI is basically an answer machine at its core, 00:05:39.879 --> 00:05:42.259 structuring content using an FAQ format, that's 00:05:42.259 --> 00:05:44.220 perfectly optimized for how it thinks and processes 00:05:44.220 --> 00:05:46.720 information. Gotcha. FAQs are good. And also, 00:05:46.959 --> 00:05:49.439 make sure your image alt text is descriptive, 00:05:49.600 --> 00:05:52.800 not just image1 .jpg. Make it a man giving a 00:05:52.800 --> 00:05:55.720 marketing presentation in a modern office. That 00:05:55.720 --> 00:05:58.759 context, vital for the AI. OK, so here's the 00:05:58.759 --> 00:06:02.100 question then. If AI is getting so smart, so 00:06:02.100 --> 00:06:04.699 good at pulling information together, Why do 00:06:04.699 --> 00:06:06.779 we still need all these super specific technical 00:06:06.779 --> 00:06:10.300 labels and this absolute consistency? Because 00:06:10.300 --> 00:06:13.240 without that structure and consistency, the AI 00:06:13.240 --> 00:06:16.040 risks making stuff up, hallucinating facts, or 00:06:16.040 --> 00:06:19.199 synthesizing incorrectly. Providing clear, consistent 00:06:19.199 --> 00:06:21.860 data just removes that dangerous margin for error 00:06:21.860 --> 00:06:24.100 in these guardrails. Right. Minimizing the chance 00:06:24.100 --> 00:06:26.160 of it going off script. Exactly. So that kind 00:06:26.160 --> 00:06:27.959 of wraps up part one, foundational consistency. 00:06:28.019 --> 00:06:29.759 That should really be your focus for the first 00:06:29.759 --> 00:06:32.019 few weeks, maybe the first month. Now we move 00:06:32.019 --> 00:06:34.779 into part two. Expanding your authority. So you've 00:06:34.779 --> 00:06:36.699 tidied up your own house, made sure AI can read 00:06:36.699 --> 00:06:39.300 everything perfectly. Now you have to build that 00:06:39.300 --> 00:06:42.480 external proof, that validation. What? Because 00:06:42.480 --> 00:06:44.720 AI search engines, they start from a place of 00:06:44.720 --> 00:06:46.800 skepticism. They're inherently cautious. They 00:06:46.800 --> 00:06:50.000 need independent external signals that you're 00:06:50.000 --> 00:06:52.439 real, you're active, you're legitimate before 00:06:52.439 --> 00:06:55.199 they'll confidently recommend you. OK, so that 00:06:55.199 --> 00:06:58.079 brings us to step four, which the sources call 00:06:58.079 --> 00:07:01.259 expanding your digital footprints. And the key 00:07:01.259 --> 00:07:04.360 here seems to be context, being present where 00:07:04.360 --> 00:07:07.829 AI learns about trustworthy businesses. So this 00:07:07.829 --> 00:07:10.750 means the obvious stuff like claiming and optimizing 00:07:10.750 --> 00:07:13.709 your Google business profile, Apple Maps, Bing 00:07:13.709 --> 00:07:17.129 places, high authority validators, but it goes 00:07:17.129 --> 00:07:19.110 deeper right into industry -specific places. 00:07:19.730 --> 00:07:21.050 Absolutely. If you're a SaaS company, you need 00:07:21.050 --> 00:07:23.949 to be on G2, Captera, if you sell products, maybe 00:07:23.949 --> 00:07:27.110 Amazon. Local services need those specific local 00:07:27.110 --> 00:07:28.810 directories. So these aren't just listings, they're 00:07:28.810 --> 00:07:30.990 like independent references for the AI. Exactly. 00:07:31.199 --> 00:07:34.480 When Google's AI sees consistent, verified info 00:07:34.480 --> 00:07:37.079 about you on G2 and your Google business profile 00:07:37.079 --> 00:07:39.379 and your website, it's confidence level that 00:07:39.379 --> 00:07:42.639 you're legit just skyrockets. And the efficiency 00:07:42.639 --> 00:07:47.560 game here is, wow, you can actually ask AI itself, 00:07:47.939 --> 00:07:52.500 prompt perplexity or chat GPT, list the top 10 00:07:52.500 --> 00:07:54.860 trusted platforms for a specialty coffee shop 00:07:54.860 --> 00:07:57.420 in London. Yeah. And boom, you've got your outreach 00:07:57.420 --> 00:08:00.389 list. Whoa. Imagine the efficiency of generating 00:08:00.389 --> 00:08:03.410 that targeted list so quickly, using AI to feed 00:08:03.410 --> 00:08:05.670 the AI essentially. It is pretty cool when you 00:08:05.670 --> 00:08:08.970 think about it. Okay, step five, hyper contextual 00:08:08.970 --> 00:08:12.149 content. This, I think, is maybe the biggest 00:08:12.149 --> 00:08:15.470 mental leap needed. We're shifting from the old 00:08:15.470 --> 00:08:17.990 librarian model of search to a personal assistant 00:08:17.990 --> 00:08:20.250 model. Explain that. Old Google was the librarian. 00:08:20.430 --> 00:08:22.970 You ask about, say, marketing strategies. It 00:08:22.970 --> 00:08:24.970 gives you a list of the 10 most popular books 00:08:24.970 --> 00:08:27.170 or articles on marketing. Pretty general. AI 00:08:27.170 --> 00:08:29.069 search is more like a personal assistant. You 00:08:29.069 --> 00:08:31.709 ask a really specific, long question about a 00:08:31.709 --> 00:08:33.450 marketing problem you have right now. And it 00:08:33.450 --> 00:08:35.129 doesn't just give you a list. It opens the right 00:08:35.129 --> 00:08:37.730 book, flips to the exact page, maybe even highlights 00:08:37.730 --> 00:08:39.460 the paragraph that solves your problem. immediate 00:08:39.460 --> 00:08:42.559 problem. Oh, okay. So AI questions are longer, 00:08:42.779 --> 00:08:45.799 more complex, much more specific to a situation. 00:08:46.179 --> 00:08:49.379 Exactly. Which means your content has to solve 00:08:49.379 --> 00:08:51.960 those super specific needs, not just broad topics 00:08:51.960 --> 00:08:54.639 anymore. Okay, so where do we find these golden 00:08:54.639 --> 00:08:57.559 nuggets? these hyper -specific problems. They're 00:08:57.559 --> 00:08:59.600 probably already hiding in your own data. Dig 00:08:59.600 --> 00:09:02.159 into your customer support tickets. Look at transcribed 00:09:02.159 --> 00:09:04.600 call notes. Check out sales team emails. Use 00:09:04.600 --> 00:09:07.379 the exact words your customers use when they 00:09:07.379 --> 00:09:09.340 describe their complex challenges. Real customer 00:09:09.340 --> 00:09:13.600 language. Yes. And also, social listening. Especially 00:09:13.600 --> 00:09:16.620 places like Reddit. Go into the niche subredets 00:09:16.620 --> 00:09:19.379 related to your field. You'll find raw, honest 00:09:19.379 --> 00:09:21.879 questions, people sharing their real frustrations. 00:09:22.299 --> 00:09:24.620 That's the kind of specific real -world problem 00:09:24.620 --> 00:09:27.820 AI needs content solutions for. That leads perfectly 00:09:27.820 --> 00:09:30.740 into step six, then. Decision -making content. 00:09:31.519 --> 00:09:33.200 Because the buying journey is getting shorter, 00:09:33.299 --> 00:09:35.899 isn't it? Massively shorter. If AI recommends 00:09:35.899 --> 00:09:38.639 you... That user is already, what, 80 % of the 00:09:38.639 --> 00:09:40.919 way there? So your content needs to give the 00:09:40.919 --> 00:09:43.299 AI absolute rock -solid confidence to make that 00:09:43.299 --> 00:09:45.100 recommendation. Yeah. And I have to admit, I 00:09:45.100 --> 00:09:47.220 still sometimes wrestle with that tendency to 00:09:47.220 --> 00:09:50.100 over -promote yourself versus just being genuinely 00:09:50.100 --> 00:09:52.399 helpful and objective. It's a tough balance. 00:09:52.820 --> 00:09:55.399 But the lesson from all this material seems crystal 00:09:55.399 --> 00:09:58.519 clear. You have to be the most helpful, most 00:09:58.519 --> 00:10:01.440 transparent resource during that evaluation phase. 00:10:01.860 --> 00:10:05.090 Trust over hype. Absolutely. Let's say you sell 00:10:05.090 --> 00:10:07.389 project management software. Don't just write 00:10:07.389 --> 00:10:09.990 another generic top five reasons to choose us 00:10:09.990 --> 00:10:13.129 post. That's old thinking. Instead, rate a detailed 00:10:13.129 --> 00:10:16.210 honest comparison, something like Asana versus 00:10:16.210 --> 00:10:19.509 Trello versus your software, which is really 00:10:19.509 --> 00:10:21.769 best for a marketing team under 10 people. OK, 00:10:21.889 --> 00:10:24.019 getting really specific. Be brutally honest about 00:10:24.019 --> 00:10:26.419 the pros and cons of the competitors, and then 00:10:26.419 --> 00:10:28.899 clearly explain exactly where your software shines 00:10:28.899 --> 00:10:31.100 for that specific context, that small marketing 00:10:31.100 --> 00:10:33.779 team, that kind of objectivity. That builds trust 00:10:33.779 --> 00:10:36.200 directly into the AI's training data about you. 00:10:36.460 --> 00:10:39.679 Okay, but if AI is this super -powered personal 00:10:39.679 --> 00:10:42.360 assistant, isn't there a danger that focusing 00:10:42.360 --> 00:10:45.399 so much on hyper -contextual stuff kind of narrows 00:10:45.399 --> 00:10:47.460 your market too much, it pigeonholes you? It's 00:10:47.460 --> 00:10:50.480 a valid question, but the risk seems pretty minimal, 00:10:50.620 --> 00:10:53.059 honestly. Because the quality of the user you 00:10:53.059 --> 00:10:55.399 get, the conversion quality, is potentially so 00:10:55.399 --> 00:10:58.220 much higher. You're trading that broad, low -intent 00:10:58.220 --> 00:11:01.279 traffic for users with very specific, complex 00:11:01.279 --> 00:11:03.679 problems that you are perfectly positioned to 00:11:03.679 --> 00:11:06.950 solve. Quality over quantity. Got it. Trade volume 00:11:06.950 --> 00:11:10.389 for value. Precisely. OK, that brings us to part 00:11:10.389 --> 00:11:13.950 three. Amplifying signals and building unbreakable 00:11:13.950 --> 00:11:16.669 trust. This is kind of the focus for the final 00:11:16.669 --> 00:11:20.389 30 days of that 90 day roadmap. All right. Step 00:11:20.389 --> 00:11:23.029 seven is mastering the Reddit strategy. This 00:11:23.029 --> 00:11:25.429 sounds intriguing. Why Reddit specifically? Yeah, 00:11:25.570 --> 00:11:27.809 this one stood out in the sources. Reddit is 00:11:27.809 --> 00:11:30.049 apparently one of the most frequently cited sources 00:11:30.049 --> 00:11:32.389 used for training and verification by all the 00:11:32.389 --> 00:11:35.710 major AI search engines, Google, Perplexity, 00:11:35.850 --> 00:11:38.990 you name it. AI pattern matches, mentions, and 00:11:38.990 --> 00:11:41.429 sentiment there to gauge real world opinion and 00:11:41.429 --> 00:11:44.049 trust. So what's the action plan? Just jump in 00:11:44.049 --> 00:11:45.629 and start promoting? No, no, definitely not. 00:11:45.649 --> 00:11:47.610 That'll get you banned fast. It requires discipline. 00:11:47.730 --> 00:11:49.629 You need to really understand the culture of 00:11:49.629 --> 00:11:52.480 the specific subreddits you target. Right. Find 00:11:52.480 --> 00:11:55.720 the key communities, set up monitoring for relevant 00:11:55.720 --> 00:11:59.559 keywords, and then engage genuinely. And the 00:11:59.559 --> 00:12:01.279 source is mentioned in the 80 -20 rule. Yes. 00:12:01.809 --> 00:12:04.950 Crucially, 80 % of your activity must be genuinely 00:12:04.950 --> 00:12:07.570 helpful. Answering questions, adding value, no 00:12:07.570 --> 00:12:09.490 promotion, just being a good community member. 00:12:09.870 --> 00:12:12.110 Only 20 % of the time, and only when it is a 00:12:12.110 --> 00:12:14.289 perfect natural fit for the conversation should 00:12:14.289 --> 00:12:17.269 you mention your solution. Violate that culture. 00:12:17.429 --> 00:12:19.870 Try to force it. The community will shut it down, 00:12:19.950 --> 00:12:22.350 and the AI learns not to trust those mentions. 00:12:22.730 --> 00:12:25.230 It backfires. OK, makes sense. Be helpful first. 00:12:25.750 --> 00:12:28.639 Step eight is strategic digital PR. This isn't 00:12:28.639 --> 00:12:30.200 just sending out a press release, is it? Not 00:12:30.200 --> 00:12:32.299 at all. The goal here is different. It's about 00:12:32.299 --> 00:12:34.700 getting your established facts, those core things 00:12:34.700 --> 00:12:37.220 from your brand fact sheet, reinforced and quoted 00:12:37.220 --> 00:12:39.700 across lots of independent, authoritative websites. 00:12:40.240 --> 00:12:42.039 Third -party validation again. So how do you 00:12:42.039 --> 00:12:44.059 do that strategically? Target roundup articles. 00:12:44.279 --> 00:12:46.120 You know, those best software for X listicles 00:12:46.120 --> 00:12:49.220 or top 10 agencies for Y posts? Find the ones 00:12:49.220 --> 00:12:51.519 that are already showing up in AI search summaries 00:12:51.519 --> 00:12:54.539 for your industry. OK. Find the winners. Then 00:12:54.539 --> 00:12:56.940 reach out to the author or editor. But don't 00:12:56.940 --> 00:12:59.720 just ask for a mention. That's lazy. Offer value 00:12:59.720 --> 00:13:02.860 instead. Exactly. Make their job easier. Offer 00:13:02.860 --> 00:13:05.320 them a unique angle they missed. Provide some 00:13:05.320 --> 00:13:08.220 exclusive data you have. Help them improve their 00:13:08.220 --> 00:13:11.000 existing article with some new nuance. You lead 00:13:11.000 --> 00:13:13.720 with value and earning that trusted mention or 00:13:13.720 --> 00:13:16.100 backlink becomes much easier. And again, we can 00:13:16.100 --> 00:13:19.059 use AI for efficiency here. Prompt perplexity 00:13:19.059 --> 00:13:22.340 or Google AI. Yeah. List the top 15 blogs or 00:13:22.340 --> 00:13:25.039 podcasts covering your specific industry. Yeah. 00:13:25.340 --> 00:13:27.320 And you get an instant outreach list for finding 00:13:27.320 --> 00:13:30.340 editors or maybe even guest spots. That's pretty 00:13:30.340 --> 00:13:33.299 powerful leverage. It really is. OK, final step, 00:13:33.419 --> 00:13:36.750 step nine. Collecting positive reviews. AI models 00:13:36.750 --> 00:13:38.629 are definitely trained to scan review sites. 00:13:38.870 --> 00:13:41.669 G2, TrustPilot, Google Business Profile. They're 00:13:41.669 --> 00:13:43.450 looking beyond just the star rating. Oh, yeah. 00:13:43.559 --> 00:13:45.539 They read the text to understand the sentiment, 00:13:45.720 --> 00:13:48.419 the context. They're measuring real -world trustworthiness. 00:13:48.539 --> 00:13:50.899 So you need a system for this. Absolutely. You 00:13:50.899 --> 00:13:53.960 need to automate review requests. Send them out 00:13:53.960 --> 00:13:56.980 right after those peak moments of customer satisfaction, 00:13:57.120 --> 00:13:59.840 like a successful delivery, or when a support 00:13:59.840 --> 00:14:02.840 ticket is resolved positively or a project milestone 00:14:02.840 --> 00:14:05.799 is hit. Timing is key. And guide the feedback. 00:14:06.000 --> 00:14:08.100 Don't just ask, did you like our service? That's 00:14:08.100 --> 00:14:10.320 too generic. Ask something more specific. Yeah, 00:14:10.320 --> 00:14:12.740 ask something like, What was the single biggest 00:14:12.740 --> 00:14:15.320 problem our product actually solved for you? 00:14:15.679 --> 00:14:18.440 That encourages them to use the rich contextual 00:14:18.440 --> 00:14:22.159 language that AI understands and uses to connect 00:14:22.159 --> 00:14:24.720 problems with solutions. OK, that makes a lot 00:14:24.720 --> 00:14:26.480 of sense. Getting the why behind the rating. 00:14:27.720 --> 00:14:30.580 So if we zoom out for a second, beyond clicks, 00:14:30.840 --> 00:14:33.840 beyond rankings, what's the single biggest metric 00:14:33.840 --> 00:14:36.419 that changes in this new AI search world? What 00:14:36.419 --> 00:14:39.029 really matters most? I think the sources point 00:14:39.029 --> 00:14:41.870 clearly to this. Success is now measured mainly 00:14:41.870 --> 00:14:44.750 by conversion quality and by the direct influence 00:14:44.750 --> 00:14:46.990 your brand actually has on the customer's final 00:14:46.990 --> 00:14:49.629 decision. It's about impact, not just visibility. 00:14:49.710 --> 00:14:52.029 Quality and influence. Got it. So let's recap 00:14:52.029 --> 00:14:54.190 the big idea here. We're shifting from chasing 00:14:54.190 --> 00:14:56.750 clicks to building trust. And it happens across 00:14:56.750 --> 00:14:59.730 three key phases, right? First, that foundational 00:14:59.730 --> 00:15:01.389 consistency, getting your facts straight with 00:15:01.389 --> 00:15:04.250 the brand fact sheet using schema, bedrock stuff. 00:15:04.870 --> 00:15:07.820 Second, building authority. That means creating 00:15:07.820 --> 00:15:10.340 hyper -contextual content that solves real problems 00:15:10.340 --> 00:15:12.639 and expanding your digital footprint onto trusted 00:15:12.639 --> 00:15:15.940 platforms. And third, amplifying trust signals 00:15:15.940 --> 00:15:18.799 through smart digital PR, gathering those positive 00:15:18.799 --> 00:15:21.220 detailed reviews and that disciplined 80 -20 00:15:21.220 --> 00:15:23.580 approach on platforms like Reddit. It's a clear 00:15:23.580 --> 00:15:25.570 roadmap. And the core philosophy really comes 00:15:25.570 --> 00:15:27.490 through. This isn't about gaming this system 00:15:27.490 --> 00:15:30.090 with tracks. It's about being genuinely helpful, 00:15:30.289 --> 00:15:32.950 being incredibly consistent, and building undeniable 00:15:32.950 --> 00:15:35.330 signals of trust that AI can confidently use 00:15:35.330 --> 00:15:37.350 to recommend you right when a customer needs 00:15:37.350 --> 00:15:39.750 a solution. Exactly. Be the signal, not the noise. 00:15:40.029 --> 00:15:41.750 And this isn't just theory. It's a phased plan. 00:15:42.070 --> 00:15:44.549 Over 90 days, roughly. Foundation first, then 00:15:44.549 --> 00:15:47.029 expand your footprint and content, then amplify 00:15:47.029 --> 00:15:49.490 those trust signals. So the closing thought for 00:15:49.490 --> 00:15:52.679 you, the listener. to chew on is this. AI Search 00:15:52.679 --> 00:15:55.000 is smart. It's contextual. It's conversational. 00:15:55.399 --> 00:15:57.580 Is your brand actively generating the specific 00:15:57.580 --> 00:15:59.559 consistent data points that needs to be represented 00:15:59.559 --> 00:16:02.580 accurately in every one of those AI conversations? 00:16:02.820 --> 00:16:05.480 Or are you kind of just letting AI guess about 00:16:05.480 --> 00:16:07.779 who you are or what you do? Maybe take five minutes 00:16:07.779 --> 00:16:10.080 right after this. Pull up your own About Us page. 00:16:10.320 --> 00:16:12.679 Does it perfectly match your reality? Check that 00:16:12.679 --> 00:16:15.279 consistency. It's step one. Out to your music.