Do you ever just feel completely buried under
browser tabs? I mean, hours just vanishing, copying
data from one place to another, or that frantic
search for a document you know is somewhere.
Ugh, yeah. That's the daily grind for a lot of
us. It really is. But what if your AI wasn't
just a search box? What if it could actually
do things, like a digital coworker handling those
complex tasks? That is exactly what we're diving
into today. Welcome to the deep dive. We are
looking at a new kind of tool. It's a free AI
browser called Perplexity Comet. And our mission
today, really, is to pull out 10 specific, replicable
ways you can set up these AI assistants. We're
moving past just talking about AI theory. This
is about actual setups, automation that can genuinely
change how you tackle deep research sales, even
just daily admin stuff. OK, let's unpack this
foundation then. What exactly is Perplexity Comet?
You said a free AI browser, but how is it different
from, say, Chrome or Firefox? Fundamentally different,
yeah. So traditional browsers, they help you
find information, right? Get you to the page.
Comet is designed more like a smart partner.
It can actually, you know, consume and analyze
the information on those pages. Ah, okay. And
the really fascinating part, the core difference,
is its contextual power. Think about most AI
chat tools. They only know what you paste into
them, right? Yeah. Pretty much one source at
a time. Exactly. Single source processors. But...
Hum it. It understands the context from all your
open tabs at the same time. Wait, really? All
of them? Yeah. You don't need to copy paste anything.
The AI just absorbs the context of your entire
workspace. So, OK, if I've got like five competitor
websites open, I don't need to feed it text from
each one. I can just ask it to compare them.
That's it. Exactly. You just ask. Yeah. And boom,
you save hours of flipping between tabs, taking
notes, doing that manual comparison. It cross
-references everything instantly. OK. That's
pretty significant. So how do you interact with
it? Are there different ways? Yeah, two main
ways. For quick, simple things on the page you're
currently looking at, summarize this long article
into five bullet points. Use the assistant sidebar.
Got it. Quick tasks, current page. Right. But
for the big, complex stuff like making a business
plan from 10 different research articles you
have open, you use the main chat window. Because
it needs that broader context from all the tabs.
Precisely. That cross -tab understanding is what
makes it feel like a real digital coworker collaborating
with you. It's not just search. It's analysis
and action based on the whole picture. OK, so
how is Comet different from just using a regular
search engine again, just to be clear? Well,
basically, it understands context across all
your open tabs, like a smart intern helping you
out. All right, let's get practical. How do we
automate that really tedious part of work deep
research? You mentioned assistant number one.
the market intelligence assistant. Yeah, this
tackles competitor analysis, which honestly can
eat up an entire afternoon just switching tabs.
Tell me about it. So this assistant reads those
competitor sites you have open, it understands
their products, their messaging, then it generates
a structured comparison report. Okay, structured
how? What can you ask for? You can be really
specific. Imagine asking for, say, a product
comparison table, an analysis of their pricing
strategy, what's their core marketing message,
and maybe the unique value proposition for each
one, and a conclusion. Okay. But if I'm comparing,
let's say, five different coffee brands, how
do I make sure it actually understands what a
unique value proposition is? It doesn't just
pull out some random feature. Do I need to define
that? That's a really good question. And yes,
you absolutely must be specific in your prompt.
You tell it, the UVP is defined as the single
core benefit that competitors can't easily replicate.
You guide it. Ah, OK. So clarity in the instruction
is key. Crucial, otherwise you just get summarized
text, not real analysis. And here's where it
gets really cool. If you connect your Google
account, you can add one line to your prompt.
Please create a Google Docs file and paste this
entire report into it. Whoa. So it does the analysis
in the organization instantly. Instantly. Analysis
to organized doc in one step. That's impressive.
And speaking of organization, I have to admit,
I still wrestle with keeping research organized.
My browser tab situation when I'm digging into
something new, it's usually a mess. 20, 30 tabs
open easily. You are not alone there. Which brings
us perfectly to assistant number two, the research
and organization assistant. Comet helps you deal
with that exact mess using something called Workspaces.
Workspaces, like folders. Kind of, yeah, like
virtual folders for all the tabs related to one
project. So you might have a restaurant marketing
project workspace with all your articles and
sites in there. OK, so I group the chaos. Then
what? Then you can analyze everything in that
workspace at once. You could ask it, looking
at all these sources, what are the five most
common marketing strategies mentioned? Or list
the points of agreement across these 30 articles.
That is powerful. And I saw it has other helpful
features too, like saving prompts. Yep. You can
save those complex analysis prompts as one -click
shortcut commands. Huge time saver for recurring
research tasks. Plus, there's fact checking.
Oh, yeah. How does that work? You just highlight
some text you're unsure about on a page, right
-click, and it instantly searches trusted sources
to verify or debunk the claim. Nice. Okay, let's
jump to assistant number six, the audience research
assistant. This is about understanding customers,
right? Exactly. Going deep into how they actually
talk, what they actually feel, because, you know,
great marketing uses authentic language. So how
does it find that? You tell Comet to search specific
places where people talk candidly. Forums like
Mumsnet, maybe use social media subreddits like
Runiac, even YouTube comments sections, looking
for discussions around a specific problem or
topic. So I could ask it, for example, find the
five biggest frustrations parents mention on
Mumsnet about navigating teenage years. Precisely.
And the output isn't just a summary list. It'll
give you the five pain points. And for each one,
include maybe two or three direct real customer
questions. Quotes, unedited. Ah, getting that
raw language. Yeah. That is gold for writing
copy or figuring out messaging. Totally. OK,
final research one for now. Assistant number
seven, the AI -optimized content brief assistant.
This is about playing the new SEO game. Which
means optimizing for Google's AI overviews, those
summary boxes at the top. You got it. So this
assistant analyzes the current AI overview for
your target keyword. And it also looks at the
top, say, five organic search results. And it's
looking for what? Patterns? Exactly. Patterns.
What specific questions are being answered consistently?
What kind of structure do those top ranking articles
use? Based on that analysis, it generates a detailed
content plan, you know, suggested H1, H2s, H3s,
specifically designed to satisfy that AI summary
engine. So it's kind of reverse engineering what
the AI wants to see. Pretty much. And potentially
saving you money on specialized SEO tools by
just using the browsers built in smarts. So how
does this research assistant save Hours overall.
What's the core benefit again? It reads dozens
of sources fast, organizes your messy tabs, and
makes structured reports automatically. Huge
time saver. Okay, let's switch gears a bit. Think
about sales and marketing tasks, starting with
assistant number three, the news summarizer assistant.
Staying on top of industry news is vital, but
wow, the information overload is real. Absolutely,
Burnout City. So this assistant helps filter
that. Filters and summarizes, yeah. You can automate
it, set up scheduled searches like maybe 9 a
.m. every Monday morning. For a specific topic,
like key AI developments in marketing from the
last week. Exactly. And here's the clever part.
It doesn't just dump links on you, it automatically
creates structured entries, maybe in a Notion
database or a Google Doc. Structured how? With
columns you define, like date, article title,
a concise summary, and this is important in analysis
column answering. Why does this specific piece
of news matter to marketers? So it adds that
layer of, so what, automatically. Right. And
to make sure it's finding really relevant stuff
and minimizing errors, it sometimes uses what's
called a deep research mode. OK, wait, what does
deep research actually mean? Is it just slower?
It is a bit slower, yeah, because it uses more
processing power. But the key thing is it cross
-references way more sources, potentially dozens
of pages deep into search results to really verify
facts and avoid those weird AI mistakes or hallucinations.
Think of it as the high -accuracy setting. Whoa.
Okay, imagine scaling that. Getting that structured,
analyzed input daily across dozens of different
global industry feeds you need to track. It changes
the game, right? From being reactive to proactive.
Yeah, the consistency is the real power there,
maybe even more than just the speed. Totally
agree. Okay, next up. Assistant number four,
the leads monitoring assistant. This one is about
finding potentially warm leads. Warm leads, how?
Looking where people actually talk openly about
their problems, places like subreddits and online
forums. Ah, okay. So if I sell, say, website
design services, I could tell Comet to scan subreddits
like small business. Yep. For specific phrases
people use when they have a problem you solve,
things like, my website is too slow or I'm looking
for a good web designer recommendation. And what
does it give me? You can set it up to email you
a summary maybe once a week. It would list the
link to the post or comment, summarize the person's
specific pain point, and maybe add a note on
why they seem like a good potential customer
for you. So you're catching those signals almost
in real time and can reach out. Much better than
cold outreach. Way better. Which leads nicely
into assistant number five, the sales prospecting
assistant. This helps streamline the outreach
itself. How so? It's kind of a two -step process.
Step one is finding the right companies. You
give it really specific criteria. Like? Like,
find UK e -commerce companies selling fashion
who are currently hiring a digital marketing
manager and have between 20 and 100 employees.
Super targeted. Okay, very specific filtering.
Then step two. Step two is drafting a personalized
email. You'd have the website of a company you
found open in a tab. You tell Comet to write
an outreach email following a structure you provide.
A specific structure. You define it. Start with
a genuine compliment about their site or work.
Identify a specific problem you noticed based
on its analysis of their open website. Briefly,
suggest your solution. and end with a clear call
to action. So it uses the context of their website
to personalize the pitch according to my rules.
Exactly. Tailored outreach at scale. So thinking
about these last two, what's the biggest win
from automating news and lead finding? You consistently
find those warm leads, and you just don't miss
critical industry -specific updates. OK, final
segment. Let's talk about internal stuff, processes,
hiring, admin tasks, starting with assistant
number eight, the conversion optimization assistant.
This sounds interesting. How does it optimize?
So the key difference here is that instead of
asking for general advice on improving a sales
page, which can be kind of subjective, right?
You have The AI follow your specific rules. My
rules. You mean like a checklist or a process
doc? Exactly. You provide it with your pre -written
standard operating procedure, your SOP, for how
you audit a sales page. You link the AI to your
SOP document and the sales page you want audited.
And then? And then comment meticulously follows
every single step in your SOP. It identifies
issues based on your criteria, suggests fixes
aligned with your standards, and summarizes everything
in a ready -to -go report. That ensures consistency,
doesn't it? audits every single time, regardless
of who runs it. Precisely. It takes the human
variability out. The SOP becomes the expert running
the audit, enforced by the AI. It kind of democratizes
that expertise. Yeah, I could see that. Okay,
what about hiring? Assistant number nine, the
talent sourcing assistant. This is about filtering
candidates much more precisely and efficiently.
Imagine you're hiring internationally. OK. You
could tell Comet to search a platform like onlinejobs
.ph for, say, video editors, but not just any
video editors. Right. You need specifics. Specifics
like must have three plus years of experience,
must be proficient in Premiere Pro and After
Effects, and their requested salary must be within
the range of $10 to $15 per hour. And it can
handle all those filters at once. Yep. And the
output isn't just a long list of names. It generates
a comparison table ready for you to review. What's
in the sable? Things like links to their profiles,
their stated salary, years of experience, maybe
even quick notes on the perceived quality of
their portfolio if it can access that. It does
that initial heavy lifting, that hideous filtering
for you. Takes away the worst part of sifting
through applications. OK, last one. Assistant
number 10, the executive assistant. admin power.
Yeah, this leverages the Google Workspace integration
we mentioned earlier. Think about meeting prep.
Okay, like before a call with a potential partner.
Exactly, you could tell Comet. Check my calendar
for tomorrow's 10 a .m. meeting, find recent
news about the partner's company, look up the
attendees on LinkedIn, and suggest three potential
opening questions based on that info. It pulls
all that together. And organizes it neatly in
a Google Doc for you, ready before your meeting.
That's useful. What about other admin tasks,
like event planning. Sure. You could ask it to
find, say, the five biggest marketing conferences
happening in Europe in the next six months, and
then tell it to automatically create calendar
events for each one, including links to the event
websites and dates. It's like having a proactive
admin handling those little things that eat up
time. Exactly. Those small chunks of time saved
really add up across a week or a month. So. Thinking
about using AI for these process -driven tasks
like audits or hiring, why is using that standardized
process, that SOP, so important? It ensures consistent,
high -quality results because the AI follows
your exact rules every single time. Now, obviously,
using an AI browser that reads all your tabs,
it brings up privacy questions, right? Safety
concern. Yeah, that's definitely the first thing
that comes to mind if it's reading everything
It's a very valid concern because yeah, it is
contextually aware of what you're browsing So
first off there are settings you can explicitly
block comment from ever accessing specific sensitive
sites like my online banking or personal email
internal company tools. Exactly. You create a
block list in the settings. But the source material
we looked at recommended one really crucial step
beyond that for absolute peace of mind, especially
if you're using this for serious work automation.
What's that key step? The best practice, they
suggest, is to create a brand new, completely
separate Google account that you only use for
perplexity comments. A dedicated account. Yeah.
Sign into the Comet browser using only this new
dedicated account. Then any connections you make
linking it to Google Docs, Google Calendar for
automation, it all happens within that separate
account's bubble. Ah, so you create a clear wall.
You just make a rule for yourself. Yeah. When
I'm using the Comet browser, I never log into
my main personal email or bank or anything sensitive.
Exactly. It keeps your automated work activity
completely separate from your sensitive personal
data. secure partition. Okay, that makes sense.
It's a bit of setup up front, but gives you control.
Totally worth it for the peace of mind, I think.
So if you're listening and you're ready to, you
know, give this a try, the starting steps are
pretty straightforward. What are they? Download
the free browser, obviously. Then... Pick just
one task, maybe the one that eats up the most
of your manual time each week. Be really specific
and detailed in your instructions to the AI.
And then, crucially, save that task as a shortcut
command or schedule it if it's something recurring.
Start small, get specific. So let's zoom out.
The big idea recap here is that we're seeing
a real shift, I think, a fundamental change in
how we can approach digital work. How so? We're
moving away from just passively looking for information
online. towards actively delegating complex tasks,
tasks that involve multiple sources, to an intelligent
assistant that understands the context. The key
being that ability to read and analyze across
many tabs or documents at once. Exactly. That
contextual understanding combined with repeatable
automation. That's the core power. And these
10 setups we walk through, they show it's not
just theory, whether it's deep research or finding
leads or just ensuring your team follows quality
checks consistently. There are replicable ways
to claw back hours of manual, repetitive work
every single week. For sure. And the real magic,
I think, lies in the consistency. The AI doesn't
get tired. It doesn't forget step three of your
SOP. It follows your rules perfectly every time.
Which leads to our final provocative thought
for you, the listener. If you could truly automate
your most complex, most time -consuming weekly
task and know it would be done with 100 % adherence
to your own rigorous standards, your SOP, what
big strategic project would you finally have
the focused time to tackle? That's the question,
isn't it? What could you achieve? That's where
the real value proposition lies, I think. Achieving
better, more consistent outcomes while freeing
up your most valuable resource, your focused
time and attention.