WEBVTT 00:00:00.000 --> 00:00:02.919 So we're looking today at this really interesting 00:00:02.919 --> 00:00:05.459 mismatch, you could say, how people are using 00:00:05.459 --> 00:00:08.080 these incredibly powerful new research tools 00:00:08.080 --> 00:00:11.140 like Perplexity. Yeah, it's striking, isn't it? 00:00:11.519 --> 00:00:14.960 The core issue, really, is that most folks are 00:00:14.960 --> 00:00:18.460 using this massive computational power almost 00:00:18.460 --> 00:00:20.829 like a basic phone. They ask simple questions, 00:00:20.949 --> 00:00:22.969 get simple answers, and they're completely missing 00:00:22.969 --> 00:00:24.870 what's actually under the hood. Exactly. It's 00:00:24.870 --> 00:00:26.809 like having a Formula One car and only driving 00:00:26.809 --> 00:00:28.710 it to the grocery store. They're getting these 00:00:28.710 --> 00:00:31.829 basic results because the inputs are, well, basic. 00:00:32.030 --> 00:00:35.210 They're kind of misusing what ought to be this 00:00:35.210 --> 00:00:38.049 tireless, super specialized research partner. 00:00:38.329 --> 00:00:40.890 Right. So our mission here in this deep dive 00:00:40.890 --> 00:00:43.109 is to help you map out a different way to operate. 00:00:43.259 --> 00:00:45.979 We need to shift our thinking, yours and ours, 00:00:46.200 --> 00:00:49.200 from just using AI or an LLM that's a large language 00:00:49.200 --> 00:00:52.280 model to really working with it. The aim, creating 00:00:52.280 --> 00:00:55.219 real professional measurable value, stuff that 00:00:55.219 --> 00:00:57.759 can actually generate income. And the source 00:00:57.759 --> 00:01:00.539 material we're diving into gives us four pretty 00:01:00.539 --> 00:01:03.939 distinct models for doing just that. We're going 00:01:03.939 --> 00:01:07.500 to cover... building high -value digital assets, 00:01:08.200 --> 00:01:10.780 becoming a trusted kind of affiliate advisor, 00:01:11.280 --> 00:01:13.219 how to sell specialized business intelligence 00:01:13.219 --> 00:01:16.819 services, and the last one is creating these 00:01:16.819 --> 00:01:19.420 living learning programs that stay current. It's 00:01:19.420 --> 00:01:21.959 a totally different way to think about monetizing 00:01:21.959 --> 00:01:24.260 what, you know, using these tools. Definitely. 00:01:24.500 --> 00:01:26.920 So let's start with the tool itself, Perplexity. 00:01:27.200 --> 00:01:30.019 Why is it fundamentally different, say, compared 00:01:30.019 --> 00:01:32.540 to Google search or even some other AI chat tools. 00:01:32.599 --> 00:01:34.519 Well, what's really fascinating, and I think 00:01:34.519 --> 00:01:38.299 key, is the immediacy. You know, most older AI 00:01:38.299 --> 00:01:40.459 models, they're trained on data that might be 00:01:40.459 --> 00:01:43.420 maybe even months old. Perplexity, though, uses 00:01:43.420 --> 00:01:45.200 the Internet right now. Right now. So if you're, 00:01:45.239 --> 00:01:47.540 say, a market analyst, you could literally track 00:01:47.540 --> 00:01:49.840 breaking news or watch stock trends shift or 00:01:49.840 --> 00:01:51.760 see what's blowing up on TikTok. Like, as it 00:01:51.760 --> 00:01:55.750 happens, that speed. That's a huge competitive 00:01:55.750 --> 00:01:57.609 edge. Huge. And then there's the trust factor. 00:01:57.810 --> 00:02:00.709 This is big. Every answer it gives includes clear 00:02:00.709 --> 00:02:02.310 source links, you know, those little numbers 00:02:02.310 --> 00:02:05.370 you see. That's how you, as a professional, prove 00:02:05.370 --> 00:02:08.270 your points. You can cite authority. That ability 00:02:08.270 --> 00:02:11.620 to instantly cite sources. That's incredibly 00:02:11.620 --> 00:02:13.199 valuable if you're dealing with clients. You 00:02:13.199 --> 00:02:15.919 can say, look, this finding, it's based on this 00:02:15.919 --> 00:02:18.740 specific Forbes report, or this data comes from 00:02:18.740 --> 00:02:21.780 a Stanford study. It's verifiable. Right. And 00:02:21.780 --> 00:02:24.500 that ability, it enables much deeper conversations. 00:02:24.680 --> 00:02:26.960 It's not like those single shot question and 00:02:26.960 --> 00:02:30.159 answer tools. Perplexity lets you follow a real 00:02:30.159 --> 00:02:33.719 research path. Start broad. then dig in, ask 00:02:33.719 --> 00:02:36.340 follow -ups, iterate. It's like stacking Lego 00:02:36.340 --> 00:02:38.819 blocks of information until you uncover those 00:02:38.819 --> 00:02:40.939 non -obvious connections. And the Smart Summaries 00:02:40.939 --> 00:02:43.240 feature, that feels like where the real leverage 00:02:43.240 --> 00:02:45.840 comes in. The AI does the heavy lifting, right? 00:02:46.180 --> 00:02:48.099 Reading multiple articles, pulling out the key 00:02:48.099 --> 00:02:50.900 info, synthesizing it into one clear answer. 00:02:51.259 --> 00:02:53.780 It frees you up from the grunt work of just gathering 00:02:53.780 --> 00:02:56.199 information. Yeah, it does. But that brings up 00:02:56.199 --> 00:02:57.919 a really important question, doesn't it? If the 00:02:57.919 --> 00:03:00.419 AI is handling all that information gathering, 00:03:00.560 --> 00:03:03.659 the rote stuff, Where does the human add the 00:03:03.659 --> 00:03:06.300 value, the part someone actually pays for? That's 00:03:06.300 --> 00:03:08.740 the core of it. We provide the thinking, the 00:03:08.740 --> 00:03:11.639 analysis, the prioritizing, the context for making 00:03:11.639 --> 00:03:14.620 decisions, and maybe most importantly, the wisdom, 00:03:14.819 --> 00:03:17.460 turning that raw data into something truly useful 00:03:17.460 --> 00:03:20.879 and actionable outcome. Precisely. It's that 00:03:20.879 --> 00:03:23.240 wisdom, that judgment, that we're going to figure 00:03:23.240 --> 00:03:25.259 out how to monetize with these methods. Okay, 00:03:25.259 --> 00:03:27.699 so let's move into that first method for generating 00:03:27.699 --> 00:03:30.729 income. building what the source calls citation 00:03:30.729 --> 00:03:34.729 -worthy digital assets. The idea here is shifting 00:03:34.729 --> 00:03:37.669 focus from just, say, writing a disposable blog 00:03:37.669 --> 00:03:40.270 post to constructing something more permanent, 00:03:40.569 --> 00:03:42.689 a digital asset that can potentially earn passive 00:03:42.689 --> 00:03:44.710 income. Yeah, and the goal isn't just to answer 00:03:44.710 --> 00:03:47.409 one question. It's about becoming the go -to, 00:03:47.449 --> 00:03:50.469 most trusted, most complete source for a whole 00:03:50.469 --> 00:03:52.840 specific topic area that you've targeted. And 00:03:52.840 --> 00:03:54.819 that process starts with step one. You've got 00:03:54.819 --> 00:03:56.860 to find the content gaps. And critically, you 00:03:56.860 --> 00:03:59.159 use actual search data for this. You don't just 00:03:59.159 --> 00:04:01.379 guess what people might want to know. Find those 00:04:01.379 --> 00:04:03.039 questions people are asking a lot, but where 00:04:03.039 --> 00:04:04.919 are the existing answers? They're just not very 00:04:04.919 --> 00:04:07.879 good. Exactly. And this is where using a professional 00:04:07.879 --> 00:04:10.039 prompt structure is absolutely crucial. You don't 00:04:10.039 --> 00:04:12.439 just ask perplexity, you know, what should I 00:04:12.439 --> 00:04:14.199 write about guitarist? That's way too vague. 00:04:14.379 --> 00:04:16.399 Right. You need to instruct it more specifically. 00:04:16.560 --> 00:04:19.800 Something like, act as an expert SEO analyst. 00:04:20.089 --> 00:04:22.649 For the topic, acoustic guitar for adult beginners 00:04:22.649 --> 00:04:25.730 identify subtopics that get high search volume 00:04:25.730 --> 00:04:29.050 but lack comprehensive, high quality content 00:04:29.050 --> 00:04:32.269 based on analyzing forums like Reddit and popular 00:04:32.269 --> 00:04:35.370 guitar sites. Perfect. And that detailed approach 00:04:35.370 --> 00:04:38.610 reveals really specific gaps. The example they 00:04:38.610 --> 00:04:41.670 used was great. Singer pain for beginner guitarists. 00:04:41.889 --> 00:04:44.670 Most articles just say, practice more, which 00:04:44.670 --> 00:04:47.589 is frankly useless advice on its own. Yeah, totally 00:04:47.589 --> 00:04:50.939 unhelpful. The gap is the lack of specific finger 00:04:50.939 --> 00:04:53.639 strengthening exercises or maybe tips on getting 00:04:53.639 --> 00:04:55.300 your guitar professionally set up to make it 00:04:55.300 --> 00:04:57.420 easier to play. That's the actionable advice 00:04:57.420 --> 00:04:59.639 that's missing. And that gap, that's where the 00:04:59.639 --> 00:05:01.660 value is. That's your opportunity. Once you find 00:05:01.660 --> 00:05:04.139 it, the article you create needs to deliver. 00:05:04.459 --> 00:05:06.819 It has to provide a direct, simple answer right 00:05:06.819 --> 00:05:10.480 near the top. And use specifics. Numbers. Proof. 00:05:10.819 --> 00:05:13.240 Don't you say practice makes cords faster? Come, 00:05:13.360 --> 00:05:16.639 get precise. Practicing these specific cord changes 00:05:16.639 --> 00:05:19.420 for 15 minutes daily can reduce your change time 00:05:19.420 --> 00:05:21.879 from, say, three seconds down to under one second 00:05:21.879 --> 00:05:24.379 within about four weeks. That's concrete. That's 00:05:24.379 --> 00:05:27.139 provable. So boiling it down, what's the absolute 00:05:27.139 --> 00:05:30.019 key element that makes this digital asset trustworthy, 00:05:30.560 --> 00:05:33.379 both for the AI search crawlers and for your 00:05:33.379 --> 00:05:36.259 human leaders? Specific, accurate facts and proof 00:05:36.259 --> 00:05:39.360 points. And crucially, Those facts need to be 00:05:39.360 --> 00:05:41.819 backed up by verifiable sources that perplexity 00:05:41.819 --> 00:05:44.480 itself can see and reference. That's the foundation. 00:05:45.079 --> 00:05:48.019 OK, solid. Let's pivot to method two, then. This 00:05:48.019 --> 00:05:50.500 one is about becoming a trusted advisor, specifically 00:05:50.500 --> 00:05:52.639 using affiliate marketing. Yeah, this model is 00:05:52.639 --> 00:05:55.139 interesting. It positions you as like a champion 00:05:55.139 --> 00:05:57.480 for the consumer. Your income comes from helping 00:05:57.480 --> 00:05:59.639 people make genuinely smarter buying decisions 00:05:59.639 --> 00:06:01.899 and importantly helping them avoid the costly 00:06:01.899 --> 00:06:05.000 mistakes, the lemons. So the core task here using 00:06:05.000 --> 00:06:07.660 perplexity is to act almost like a detective, 00:06:08.100 --> 00:06:10.199 a financial detective maybe. You're digging for 00:06:10.199 --> 00:06:12.339 that hard truth that the stuff product marketing 00:06:12.339 --> 00:06:16.019 teams often try to sweep under the rug. Exactly. 00:06:16.120 --> 00:06:18.199 So you're prompting the AI really strategically, 00:06:18.800 --> 00:06:20.519 like analyze all the one -star and two -star 00:06:20.519 --> 00:06:23.560 reviews for this popular espresso machine, not 00:06:23.560 --> 00:06:25.540 just on Amazon, but go look at Reddit threads, 00:06:25.899 --> 00:06:29.259 check dedicated forums like homebarista .com, 00:06:29.379 --> 00:06:31.699 list the top five most common technical complaints 00:06:31.699 --> 00:06:34.360 people have. Or you could go beyond just features. 00:06:34.639 --> 00:06:37.579 Calculate the real cost, ask the AI. Calculate 00:06:37.579 --> 00:06:40.079 the total three -year cost of ownership for this 00:06:40.079 --> 00:06:42.639 machine purchase price, plus the cost of replacement 00:06:42.639 --> 00:06:45.250 filters, the special cleaning solutions. estimate 00:06:45.250 --> 00:06:48.089 the electricity usage, now compare that total 00:06:48.089 --> 00:06:50.649 cost with top three competitors. That comparison, 00:06:50.829 --> 00:06:52.629 that's valuable content right there. Totally. 00:06:52.870 --> 00:06:54.990 And then you frame your articles with these really 00:06:54.990 --> 00:06:57.769 sharp angles. Things like five things you absolutely 00:06:57.769 --> 00:07:00.269 must know before buying this. The unfiltered 00:07:00.269 --> 00:07:02.449 truth from unhappy customers. Or maybe creating 00:07:02.449 --> 00:07:05.209 comparison guides based on user types. You know, 00:07:05.410 --> 00:07:07.470 why this product might be a disaster for a casual 00:07:07.470 --> 00:07:10.509 user, but actually fantastic for a serious hobbyist. 00:07:10.870 --> 00:07:13.240 You're giving tailored advice. Building that 00:07:13.240 --> 00:07:16.160 long -term trust, though, that seems absolutely 00:07:16.160 --> 00:07:18.420 crucial here. And it's probably not always easy, 00:07:18.540 --> 00:07:20.540 I have to admit. Sometimes even I messle with, 00:07:20.540 --> 00:07:23.920 like, prompt drift. Making sure my questions 00:07:23.920 --> 00:07:26.800 to the AI are genuinely neutral. And I'm not 00:07:26.800 --> 00:07:28.779 subconsciously nudging it towards recommending, 00:07:28.779 --> 00:07:31.120 say, a product just because it has a higher affiliate 00:07:31.120 --> 00:07:34.839 commission. Beat. Maintaining that integrity 00:07:34.839 --> 00:07:37.699 takes real, constant effort. It's difficult. 00:07:38.120 --> 00:07:40.279 It really, really does. Because one slip -up, 00:07:40.439 --> 00:07:43.420 one lazy recommendation, or even just failing 00:07:43.420 --> 00:07:45.759 to update an old review when a product changes 00:07:45.759 --> 00:07:48.199 or has known issues, that can just shatter your 00:07:48.199 --> 00:07:51.160 reputation instantly. Trust is incredibly fragile 00:07:51.160 --> 00:07:53.920 online. But, okay, think beyond just the immediate 00:07:53.920 --> 00:07:56.000 commissions. What's the real long -term asset 00:07:56.000 --> 00:07:58.439 you gain from doing this affiliate advisor strategy 00:07:58.439 --> 00:08:00.860 right? It has to be the loyal audience. People 00:08:00.860 --> 00:08:02.740 who genuinely trust your recommendations and 00:08:02.740 --> 00:08:04.319 keep coming back because they know you're giving 00:08:04.319 --> 00:08:06.240 them the straight scoop, the honest advice. That 00:08:06.240 --> 00:08:08.759 loyalty. That's the ultimate prize. That's the 00:08:08.759 --> 00:08:11.259 sustainable value. Okay, let's explore method 00:08:11.259 --> 00:08:12.899 three. This one sounds like it has the highest 00:08:12.899 --> 00:08:15.480 income potential, providing high -value business 00:08:15.480 --> 00:08:18.079 information services. Yeah, the idea here is 00:08:18.079 --> 00:08:20.379 you essentially become the outsourced part -time 00:08:20.379 --> 00:08:22.279 research department for small to medium -sized 00:08:22.279 --> 00:08:25.500 businesses, SMEs. These are companies that need 00:08:25.500 --> 00:08:27.740 sophisticated market intelligence but maybe can't 00:08:27.740 --> 00:08:29.779 afford a full -time internal research team. You're 00:08:29.779 --> 00:08:32.879 selling them professional answers packaged up. 00:08:33.000 --> 00:08:35.360 Right, and you package it very clearly. Clients 00:08:35.360 --> 00:08:37.980 aren't buying your time, they're buying a specific 00:08:37.980 --> 00:08:40.740 product. Things like a deep dive competitor analysis 00:08:40.740 --> 00:08:43.580 report or a monthly market trends briefing or 00:08:43.580 --> 00:08:47.360 maybe a new market entry feasibility study. defined 00:08:47.360 --> 00:08:49.620 deliverables. And just think about the complexity 00:08:49.620 --> 00:08:52.080 of the research one person can manage now with 00:08:52.080 --> 00:08:55.059 a tool like Proplexity. Imagine a client, say 00:08:55.059 --> 00:08:57.679 a small company, wanting to launch a new artisanal 00:08:57.679 --> 00:09:00.759 coffee brand, maybe specifically targeting Hanoi 00:09:00.759 --> 00:09:03.320 in Vietnam. Okay, yeah. That professional prompt 00:09:03.320 --> 00:09:05.700 you'd feed, Proplexity would be intense. You'd 00:09:05.700 --> 00:09:07.919 be asking it to do a lot. Analyze competitor 00:09:07.919 --> 00:09:09.820 pricing, find out where they're selling online, 00:09:10.039 --> 00:09:12.580 specific cafes, retail locations, what's their 00:09:12.580 --> 00:09:15.440 social media strategy, then... Gather demographic 00:09:15.440 --> 00:09:17.500 and psychographic data on the target customer, 00:09:17.799 --> 00:09:20.940 say 25 to 35 -year -olds in Hanoi. What are their 00:09:20.940 --> 00:09:23.620 buying habits? Where do they hang out? Then, 00:09:23.659 --> 00:09:25.779 based on all that, recommend a channel strategy. 00:09:25.980 --> 00:09:28.419 Should they use local influencers? Focus on events. 00:09:29.000 --> 00:09:31.139 And finally, list the specific risks and opportunities 00:09:31.139 --> 00:09:33.679 for entering that market. Slowing down slightly. 00:09:34.080 --> 00:09:36.899 Whoa. I mean, just pause and think about that. 00:09:37.179 --> 00:09:39.419 The amount of traditional consulting work, the 00:09:39.419 --> 00:09:41.759 cost associated with generating a report that 00:09:41.759 --> 00:09:44.139 deep. We're talking thousands, maybe tens of 00:09:44.139 --> 00:09:46.740 thousands of dollars. And now, potentially, one 00:09:46.740 --> 00:09:48.740 person with the right skills and the right AI 00:09:48.740 --> 00:09:50.899 partner could generate that level of insight 00:09:50.899 --> 00:09:54.440 in hours, maybe days. That scalability, that 00:09:54.440 --> 00:09:56.320 power in the hands of one person, that's pretty 00:09:56.320 --> 00:09:57.919 revolutionary. That's the moment of wonder right 00:09:57.919 --> 00:10:01.259 there. It really is. But here's the catch. Just 00:10:01.259 --> 00:10:04.159 dumping raw data on a client, that's useless. 00:10:04.559 --> 00:10:07.519 No CEO has time for that. The real value, the 00:10:07.519 --> 00:10:10.039 part you monetize heavily, is turning all that 00:10:10.039 --> 00:10:13.019 data into a compelling narrative. You must provide 00:10:13.019 --> 00:10:16.480 an executive summary, one page, talks hitting 00:10:16.480 --> 00:10:19.200 the key findings and clear recommendations for 00:10:19.200 --> 00:10:21.360 that busy executive. And those recommendations 00:10:21.360 --> 00:10:24.240 need to be shark -specific, actionable. Don't 00:10:24.240 --> 00:10:26.100 just say, oh, the Hanoi market looks promising. 00:10:26.580 --> 00:10:29.080 No. Say, based on the data, you should collaborate 00:10:29.080 --> 00:10:32.399 with these five specific food bloggers. Or consider 00:10:32.399 --> 00:10:34.740 opening a pop -up shop in the Tejo district during 00:10:34.740 --> 00:10:37.370 the lead -up to the Tet holiday. concrete steps. 00:10:37.570 --> 00:10:39.029 Okay, so here's the strategic question then. 00:10:39.149 --> 00:10:41.149 If the underlying data itself is becoming more 00:10:41.149 --> 00:10:43.590 accessible, potentially to anyone with a perplexity 00:10:43.590 --> 00:10:45.850 subscription, what are clients really buying 00:10:45.850 --> 00:10:48.549 from you, the human advisor? Confidence. They're 00:10:48.549 --> 00:10:50.409 buying the confidence to make expensive, high 00:10:50.409 --> 00:10:53.070 -stakes business decisions based on your analysis 00:10:53.070 --> 00:10:55.129 and interpretation. That's it. Confidence is 00:10:55.129 --> 00:10:57.669 the product. Okay, moving to our final method, 00:10:57.730 --> 00:10:59.990 method four, building what are called living 00:10:59.990 --> 00:11:02.909 learning programs. The problem this tackles is 00:11:02.909 --> 00:11:04.950 pretty obvious to anyone who's got an online 00:11:04.950 --> 00:11:08.879 course. They get outdated, fast, especially in 00:11:08.879 --> 00:11:11.460 tech or marketing fields. So your competitive 00:11:11.460 --> 00:11:13.960 advantage here isn't selling a static course, 00:11:14.340 --> 00:11:17.179 it's selling freshness. You sell a knowledge 00:11:17.179 --> 00:11:19.399 update service, usually through a subscription 00:11:19.399 --> 00:11:21.879 or a membership model. Right, and you use the 00:11:21.879 --> 00:11:24.960 AI, again strategically, to design a course that's 00:11:24.960 --> 00:11:27.159 perpetually better than the competition. How? 00:11:27.740 --> 00:11:29.940 You prompt perplexity to analyze the content 00:11:29.940 --> 00:11:32.659 and the student reviews of, say, the five top 00:11:32.659 --> 00:11:34.720 -selling courses in your niche on platforms like 00:11:34.720 --> 00:11:37.549 Udemy or Coursera. OK, so you're using AI to 00:11:37.549 --> 00:11:39.470 basically perform competitive intelligence on 00:11:39.470 --> 00:11:42.309 other courses. And that analysis instantly highlights 00:11:42.309 --> 00:11:45.409 maybe advanced topics they missed, or more likely, 00:11:45.549 --> 00:11:48.210 recent algorithm changes or new platform features 00:11:48.210 --> 00:11:50.370 that those older static courses haven't covered 00:11:50.370 --> 00:11:52.649 yet. You build your curriculum specifically around 00:11:52.649 --> 00:11:54.750 what's currently missing elsewhere. Exactly. 00:11:54.970 --> 00:11:57.350 And the key is structuring the program itself 00:11:57.350 --> 00:12:00.230 for easy, ongoing updates. You might set it up 00:12:00.230 --> 00:12:02.590 like part one is the foundational stuff, the 00:12:02.590 --> 00:12:05.049 basics that don't change much. Part two covers 00:12:05.000 --> 00:12:07.779 core strategies, but you commit to updating that 00:12:07.779 --> 00:12:11.120 section every, say, three months. And part three 00:12:11.120 --> 00:12:14.460 is maybe a news and trends module that gets refreshed 00:12:14.460 --> 00:12:16.860 monthly with the latest developments. And the 00:12:16.860 --> 00:12:19.039 marketing angle flows directly from that structure. 00:12:19.179 --> 00:12:21.679 You position your program explicitly on the promise 00:12:21.679 --> 00:12:23.840 that it is the most up -to -date source of practical 00:12:23.840 --> 00:12:26.919 knowledge in that specific industry. That commitment 00:12:26.919 --> 00:12:29.519 to freshness justifies the subscription model 00:12:29.519 --> 00:12:32.580 and hopefully creates stable recurring revenue. 00:12:32.860 --> 00:12:34.779 So thinking about that model. What's the value 00:12:34.779 --> 00:12:37.379 proposition for the teacher running the program 00:12:37.379 --> 00:12:39.679 and for the students subscribing? For the teacher, 00:12:39.940 --> 00:12:42.820 it's stable, predictable income, which is huge. 00:12:43.279 --> 00:12:45.360 For the student, it's the confidence that they 00:12:45.360 --> 00:12:47.580 always have access to the best, most current, 00:12:47.659 --> 00:12:49.940 most relevant knowledge to succeed in their field. 00:12:50.480 --> 00:12:52.679 Win -win. Yeah, that makes a lot of sense. So 00:12:52.679 --> 00:12:55.320 that gives us four really practical frameworks. 00:12:55.539 --> 00:12:58.700 Pulling it all together, the big idea seems crystal 00:12:58.700 --> 00:13:02.019 clear. AI isn't about replacing human expertise. 00:13:02.600 --> 00:13:04.559 Not at all. It's here to augment us, to make 00:13:04.559 --> 00:13:07.259 us better, faster, more capable. The future really 00:13:07.259 --> 00:13:09.820 belongs to those individuals who learn how to 00:13:09.820 --> 00:13:12.779 partner effectively with AI to tackle complex 00:13:12.779 --> 00:13:15.299 problems, problems that maybe seem too big or 00:13:15.299 --> 00:13:17.539 too time -consuming before. Absolutely. And to 00:13:17.539 --> 00:13:19.500 make that partnership successful, the source 00:13:19.500 --> 00:13:21.860 material highlighted four critical mistakes that 00:13:21.860 --> 00:13:23.759 professionals need to avoid when they start using 00:13:23.759 --> 00:13:26.639 these powerful tools. Number one, you absolutely 00:13:26.639 --> 00:13:28.629 must be specific in your requests. That's right. 00:13:29.309 --> 00:13:31.769 The old way, the sort of amateur approach, is 00:13:31.769 --> 00:13:34.149 asking a vague question like, how do I do marketing? 00:13:34.389 --> 00:13:37.940 You'll get a generic, useless answer. The professional 00:13:37.940 --> 00:13:41.059 way is much more detailed, like create a comprehensive 00:13:41.059 --> 00:13:43.860 three -month marketing plan for a new B2B sauce 00:13:43.860 --> 00:13:46.259 product. The target audience is tech startups 00:13:46.259 --> 00:13:49.460 with 1050 employees. The total budget is under 00:13:49.460 --> 00:13:52.860 $5 ,000. Focus exclusively on digital channels 00:13:52.860 --> 00:13:55.159 like LinkedIn ads, targeted email, and maybe 00:13:55.159 --> 00:13:58.019 one relevant industry webinar. Outline key metrics 00:13:58.019 --> 00:14:00.840 for success. See the difference. That kind of 00:14:00.840 --> 00:14:02.399 prompt gives you something you can actually work 00:14:02.399 --> 00:14:05.460 with immediately. Huge difference. OK, mistake 00:14:05.460 --> 00:14:08.059 number two to avoid. You have to dig deeper. 00:14:08.419 --> 00:14:11.379 Never, ever just accept the first answer the 00:14:11.379 --> 00:14:13.820 AI spits out. You need to constantly push it. 00:14:13.980 --> 00:14:16.889 Ask why. Ask, what are the potential risks or 00:14:16.889 --> 00:14:19.470 downsides of this approach? Ask, can you provide 00:14:19.470 --> 00:14:21.809 three alternative examples or strategies to your 00:14:21.809 --> 00:14:23.889 probing? Number three is about integrity. You 00:14:23.889 --> 00:14:26.750 must be honest and accurate, always. This means 00:14:26.750 --> 00:14:28.809 taking that extra step to verify the original 00:14:28.809 --> 00:14:31.309 sources that perplexity provides in its citations. 00:14:31.549 --> 00:14:33.830 Double check the facts. Your professional credibility 00:14:33.830 --> 00:14:36.389 is entirely built on that foundation of accuracy. 00:14:36.710 --> 00:14:39.129 Don't get lazy here. It's so important. And the 00:14:39.129 --> 00:14:41.789 final one, number four, you have to understand 00:14:41.789 --> 00:14:45.500 the why. Remember, the AI is brilliant at providing 00:14:45.500 --> 00:14:47.860 the what, the data, the information and synthesis, 00:14:48.019 --> 00:14:51.659 the summaries, but the human, you, provide the 00:14:51.659 --> 00:14:54.879 so what. The interpretation, the strategic insight, 00:14:54.960 --> 00:14:57.799 the ethical considerations, the wisdom, that's 00:14:57.799 --> 00:14:59.919 your unique contribution. It really feels like 00:14:59.919 --> 00:15:03.440 we're in this golden window of opportunity right 00:15:03.440 --> 00:15:06.539 now. These AI tools like Perplexity are incredibly 00:15:06.539 --> 00:15:09.639 powerful, but the knowledge of how to apply them 00:15:09.639 --> 00:15:12.179 professionally, strategically, that's still relatively 00:15:12.179 --> 00:15:14.559 rare. building that skill set now, learning how 00:15:14.559 --> 00:15:17.460 to genuinely work with AI, that's what will establish 00:15:17.460 --> 00:15:19.980 you as an expert, maybe even a leader, in the 00:15:19.980 --> 00:15:22.240 very near future. Yeah, think about it. Soon, 00:15:22.460 --> 00:15:24.820 maybe in just a few years, basic AI literacy 00:15:24.820 --> 00:15:26.840 might be as common and expected as knowing how 00:15:26.840 --> 00:15:29.379 to use a spreadsheet or send an email. The people 00:15:29.379 --> 00:15:31.480 who started today, who put in the effort now 00:15:31.480 --> 00:15:33.639 to master these collaborative workflows, they'll 00:15:33.639 --> 00:15:35.240 be the ones who are already established, the 00:15:35.240 --> 00:15:37.360 recognized leaders, when everyone else is just 00:15:37.360 --> 00:15:39.259 catching up. So let's leave our listeners with 00:15:39.259 --> 00:15:41.960 a final thought to mull over. A provocative question, 00:15:42.279 --> 00:15:45.419 perhaps. If AI truly is this tireless, incredibly 00:15:45.419 --> 00:15:49.259 capable research partner available 24 -7, what 00:15:49.259 --> 00:15:52.059 complex human problem, maybe something in your 00:15:52.059 --> 00:15:54.759 field or even a societal issue that you previously 00:15:54.759 --> 00:15:57.200 thought was just too complex, too data -intensive, 00:15:57.379 --> 00:15:59.879 too time -consuming to even attempt to solve? 00:16:00.620 --> 00:16:03.600 What problem can you now realistically tackle? 00:16:03.879 --> 00:16:06.080 That's the challenge. Pick one of those four 00:16:06.080 --> 00:16:07.840 strategies we talked about, building digital 00:16:07.840 --> 00:16:10.580 assets, becoming that trusted advisor, offering 00:16:10.580 --> 00:16:13.039 high -value business info services, or creating 00:16:13.039 --> 00:16:15.159 living learning programs. Choose one that resonates, 00:16:15.279 --> 00:16:17.720 and then start that conversation. Start working 00:16:17.720 --> 00:16:20.360 with your AI research partner today. That's genuinely 00:16:20.360 --> 00:16:22.200 how you step into the future of high -value, 00:16:22.419 --> 00:16:22.899 meaningful work.