WEBVTT 00:00:00.000 --> 00:00:02.700 Most AI business ideas you read about, they feel 00:00:02.700 --> 00:00:04.740 a bit abstract, or honestly, sometimes they just 00:00:04.740 --> 00:00:07.099 look fake. We see so many guys about building 00:00:07.099 --> 00:00:09.939 something complex and beat. But what if you could 00:00:09.939 --> 00:00:12.460 combine, say, a super smart research assistant, 00:00:13.039 --> 00:00:16.120 one that uses real -time info with a professional 00:00:16.120 --> 00:00:19.500 creative artist, and use that synergy? to sell 00:00:19.500 --> 00:00:21.839 a real service. That is exactly what we're diving 00:00:21.839 --> 00:00:24.480 into today. Yeah. Yeah. We're talking about a 00:00:24.480 --> 00:00:27.320 clear step -by -step blueprint how to sell real 00:00:27.320 --> 00:00:29.719 valuable services online, and often starting 00:00:29.719 --> 00:00:33.600 with two free incredibly powerful tools. It's 00:00:33.600 --> 00:00:35.820 really about stacking the intelligence, the brain 00:00:35.820 --> 00:00:39.320 with the professional visual execution, the brush. 00:00:39.520 --> 00:00:41.920 Welcome to the deep dive. You shared a fascinating 00:00:41.920 --> 00:00:44.960 guide outlining this exact approach using the 00:00:44.960 --> 00:00:47.759 smarts of perplexity and the generative power 00:00:47.759 --> 00:00:50.500 of Google's Imogen 2. Our mission today is really 00:00:50.500 --> 00:00:52.899 to unpack the specific synergy, how they work 00:00:52.899 --> 00:00:54.780 together. We'll quickly define the tools, walk 00:00:54.780 --> 00:00:56.700 through a core example so you see the workflow 00:00:56.700 --> 00:00:59.179 in action, and then break down three distinct 00:00:59.179 --> 00:01:01.179 strategies for actually making money with this, 00:01:01.479 --> 00:01:04.299 from YouTube stuff to local business marketing. 00:01:04.670 --> 00:01:07.109 OK, let's unpack this then. We should probably 00:01:07.109 --> 00:01:10.609 start by understanding how these two pieces fit 00:01:10.609 --> 00:01:12.890 together, how they deliver materials that aren't 00:01:12.890 --> 00:01:16.090 just pretty, but actually researched and data 00:01:16.090 --> 00:01:19.629 backed. Right. So perplexity is absolutely the 00:01:19.629 --> 00:01:22.370 brain here. You're super smart research assistant. 00:01:22.890 --> 00:01:25.450 And crucially, it searches the real internet 00:01:25.450 --> 00:01:28.629 in real time. It gets the latest info, which 00:01:28.629 --> 00:01:31.189 honestly, a lot of older chat bots just can't 00:01:31.189 --> 00:01:34.659 do. That real time capability. That seems foundational 00:01:34.659 --> 00:01:36.219 for this whole idea, doesn't it? Yeah. It means 00:01:36.219 --> 00:01:39.799 the reports, the market analysis you get, it's 00:01:39.799 --> 00:01:42.319 current based on today's trends. Plus, it gives 00:01:42.319 --> 00:01:44.560 you source links. And you can write those full 00:01:44.560 --> 00:01:46.239 data backed reports for you almost instantly. 00:01:46.540 --> 00:01:49.120 Exactly. Then you pair that with Imogen2. You 00:01:49.120 --> 00:01:51.200 can get that through Google AI Studio. And that 00:01:51.200 --> 00:01:53.439 is your professional creative artist. It's really 00:01:53.439 --> 00:01:55.079 good at making professional quality pictures, 00:01:55.319 --> 00:01:58.140 graphics based on detailed text prompts. So the 00:01:58.140 --> 00:01:59.900 magic happens when you connect those two strengths. 00:02:00.719 --> 00:02:03.219 Perplexity does the market analysis, the planning, 00:02:03.819 --> 00:02:06.019 and it writes the precise description of what 00:02:06.019 --> 00:02:09.180 the market needs. Then Imogen2 just executes 00:02:09.180 --> 00:02:11.120 that idea, turns it into a beautiful picture. 00:02:11.259 --> 00:02:13.919 It's like stacking Lego blocks of data and then 00:02:13.919 --> 00:02:15.960 instantly painting a mural based on the blueprint. 00:02:16.259 --> 00:02:18.080 You know, I have to admit something here. I still 00:02:18.080 --> 00:02:20.620 wrestle with prompt drift myself sometimes. It's 00:02:20.620 --> 00:02:23.300 easy to spend way too long trying to get a decent 00:02:23.300 --> 00:02:26.960 image from just a general idea. So while AI makes 00:02:26.960 --> 00:02:29.659 creation seem easy, getting the right professional 00:02:29.659 --> 00:02:32.400 output. That's still the challenge. And that's 00:02:32.400 --> 00:02:35.719 precisely why perplexity -specific research -based 00:02:35.719 --> 00:02:38.500 descriptions are so critical. It gives you the 00:02:38.500 --> 00:02:41.280 instruction set you really need. Ah, OK. So instead 00:02:41.280 --> 00:02:43.879 of spending ages trying to explain some vague 00:02:43.879 --> 00:02:47.259 idea to the image AI, you're feeding it highly 00:02:47.259 --> 00:02:50.099 specific language, language that's already market 00:02:50.099 --> 00:02:52.539 tested by the research AI. Exactly. You're essentially 00:02:52.539 --> 00:02:54.840 selling the analysis, not just the picture. Let's 00:02:54.840 --> 00:02:56.979 walk through that quiet corner coffee shop example 00:02:56.979 --> 00:02:58.939 from the guide. I think it shows the idea to 00:02:58.939 --> 00:03:01.759 asset workflow perfect. Okay, yeah. Step one. 00:03:02.879 --> 00:03:05.280 We use perplexity, basically, as the marketing 00:03:05.280 --> 00:03:07.759 expert. You prompt it something like, uh, create 00:03:07.759 --> 00:03:10.520 a one -week content plan for a buy -one -get 00:03:10.520 --> 00:03:13.340 -one free coffee deal targeting office workers 00:03:13.340 --> 00:03:15.800 near location. And the detail it spits out, that 00:03:15.800 --> 00:03:18.979 seems to be the key. For, say, post number two, 00:03:19.479 --> 00:03:21.599 it doesn't just suggest a picture of coffee. 00:03:21.960 --> 00:03:24.280 It writes a full professional image description, 00:03:24.500 --> 00:03:26.960 ready to copy and paste. Right. It might generate 00:03:26.960 --> 00:03:29.219 something really specific, like... A close -up 00:03:29.219 --> 00:03:32.219 photo. Two lattes on a natural wooden table. 00:03:32.360 --> 00:03:35.080 One cup has, you know, complex latte art. Morning 00:03:35.080 --> 00:03:37.139 sunlight is streaming through the window. The 00:03:37.139 --> 00:03:39.560 depth of field is shallow, blurring the background, 00:03:39.819 --> 00:03:42.259 showing the cozy inside of the shop. Really descriptive. 00:03:42.520 --> 00:03:44.379 That's pretty amazing. So you take that precise 00:03:44.379 --> 00:03:46.439 instruction, that ready -made description, and 00:03:46.439 --> 00:03:48.780 you move it straight over to Google AI Studio. 00:03:49.139 --> 00:03:52.259 Maybe add a couple of style notes, like... realistic 00:03:52.259 --> 00:03:54.699 cinematic lighting with warm colors. And boom, 00:03:55.219 --> 00:03:57.560 in minutes, you go from a general business need 00:03:57.560 --> 00:04:00.580 to a professional advertising image. That transformation 00:04:00.580 --> 00:04:02.599 is the whole business model, essentially. You're 00:04:02.599 --> 00:04:04.960 cutting out the creative guesswork. So leveraging 00:04:04.960 --> 00:04:07.560 that detailed text prompt, it's basically like 00:04:07.560 --> 00:04:09.479 outsourcing the art direction to the research 00:04:09.479 --> 00:04:13.039 AI. Is that fair? Specificity in the prompt ensures 00:04:13.039 --> 00:04:15.939 professional quality graphics quickly. Pretty 00:04:15.939 --> 00:04:19.139 much. OK. So once we have that core workflow 00:04:19.139 --> 00:04:21.980 down. Where's the easiest place to start selling 00:04:21.980 --> 00:04:25.800 this strategy one in the guide focuses on YouTube? 00:04:26.079 --> 00:04:28.660 Thumbnail design seems like a low barrier way 00:04:28.660 --> 00:04:30.620 to start selling fast maybe on freelance sites 00:04:30.620 --> 00:04:33.319 Yeah, exactly first use perplexity to research 00:04:33.319 --> 00:04:35.759 the market Find where the money is. You ask it 00:04:35.759 --> 00:04:39.279 for, say, 10 popular high CPM money -making niches 00:04:39.279 --> 00:04:42.139 right now, personal finance tech reviews, maybe 00:04:42.139 --> 00:04:44.000 self -improvement, things like that. Then you 00:04:44.000 --> 00:04:46.079 analyze the niche you choose, again, using the 00:04:46.079 --> 00:04:48.120 same tool. So if we look at personal finance, 00:04:48.259 --> 00:04:50.060 Perplexity can analyze successful thumbnails. 00:04:50.439 --> 00:04:52.139 You might notice they often use green and yellow, 00:04:52.519 --> 00:04:55.000 big bold text, maybe a confident or surprised 00:04:55.000 --> 00:04:57.819 face. You're basically selling data -driven design 00:04:57.819 --> 00:05:00.470 choices. Mm -hmm, and the critical targeting 00:05:00.470 --> 00:05:02.709 decision here is finding channels with roughly 00:05:02.709 --> 00:05:06.610 10 ,000 to 90 ,000 subscribers Why that range? 00:05:08.129 --> 00:05:09.970 Well, they're serious creators, right? They're 00:05:09.970 --> 00:05:12.370 making content earning revenue, but they almost 00:05:12.370 --> 00:05:15.329 never have a full internal design team yet They're 00:05:15.329 --> 00:05:17.870 often ready to outsource that kind of work. Okay. 00:05:17.949 --> 00:05:19.730 Here's where it gets really interesting for me 00:05:19.730 --> 00:05:23.699 you prompt perplexity to look at the say, five 00:05:23.699 --> 00:05:25.800 newest videos for one of these target channels 00:05:25.800 --> 00:05:28.439 and identify the one with the lowest views, you're 00:05:28.439 --> 00:05:31.279 actually finding their specific weak spot. Precisely. 00:05:31.519 --> 00:05:33.339 And based on that analysis, what didn't work 00:05:33.339 --> 00:05:36.160 for them, you instantly generate a better data 00:05:36.160 --> 00:05:38.500 -backed thumbnail prompt, one that follows the 00:05:38.500 --> 00:05:40.459 niche best practices you already researched. 00:05:40.560 --> 00:05:43.680 Whoa. Just imagine scaling that research across 00:05:43.680 --> 00:05:45.959 hundreds of niche channels. You analyze a specific 00:05:45.959 --> 00:05:47.660 weakness, generate a highly targeted solution 00:05:47.660 --> 00:05:49.680 instantly. That feels like serious market leverage. 00:05:49.870 --> 00:05:52.470 It really is. And just a quick technical tip 00:05:52.470 --> 00:05:54.310 here. You need to make sure the size is right. 00:05:54.970 --> 00:05:58.149 1280 by 720 pixels for YouTube thumbnails. The 00:05:58.149 --> 00:06:01.850 easiest trick. Find and upload a blank transparent 00:06:01.850 --> 00:06:06.329 1280 by 720 template into AI Studio before you 00:06:06.329 --> 00:06:09.009 run the generation prompt. It forces the right 00:06:09.009 --> 00:06:12.110 dimensions. So targeting channels with 10K to 00:06:12.110 --> 00:06:15.459 90K subscribers. That sounds like a very deliberate 00:06:15.459 --> 00:06:17.740 strategic move. It targets clients serious enough 00:06:17.740 --> 00:06:20.660 to pay but lacking in -house resources. That's 00:06:20.660 --> 00:06:22.819 the sweet spot. Okay, so if YouTube is maybe 00:06:22.819 --> 00:06:26.579 the faster scalable gig work, the next strategy 00:06:26.579 --> 00:06:29.819 moves towards more stable local income. marketing 00:06:29.819 --> 00:06:32.120 materials for small local businesses. Yeah, this 00:06:32.120 --> 00:06:34.120 uses the same research foundation, but you're 00:06:34.120 --> 00:06:36.040 applying it locally, geographically. So you use 00:06:36.040 --> 00:06:38.339 Perplexity as your local market researcher. You 00:06:38.339 --> 00:06:40.519 prompt it to list, say, five small businesses 00:06:40.519 --> 00:06:42.420 that opened recently, maybe in the last six months 00:06:42.420 --> 00:06:45.120 in your town or area. New businesses always need 00:06:45.120 --> 00:06:46.759 marketing help. And you look for their potential 00:06:46.759 --> 00:06:48.800 problems. Right. Their pain points in reaching 00:06:48.800 --> 00:06:50.939 customers. Once you pick one, maybe a new restaurant, 00:06:51.339 --> 00:06:53.439 you generate, what, three visual marketing ideas, 00:06:53.899 --> 00:06:56.180 a flyer, maybe a Facebook banner, an outdoor 00:06:56.180 --> 00:06:58.990 sign design. Exactly. But a crucial workflow 00:06:58.990 --> 00:07:02.110 warning here. When you prompt perplexity for 00:07:02.110 --> 00:07:03.949 these ideas, you have to make sure it writes 00:07:03.949 --> 00:07:06.930 a detailed text prompt for the image tool. Sometimes 00:07:06.930 --> 00:07:08.569 it might try to create the image itself. You 00:07:08.569 --> 00:07:10.649 need to reprompt it. No, don't create the image. 00:07:11.069 --> 00:07:13.529 Write a detailed text prompt I can use with another 00:07:13.529 --> 00:07:17.290 AI image tool. Include style, camera angle details. 00:07:17.370 --> 00:07:19.949 Got it. And the approach for pitching this, the 00:07:19.949 --> 00:07:22.629 guide emphasizes it's really important. You contact 00:07:22.629 --> 00:07:25.889 the owner directly, maybe even in person, and 00:07:26.009 --> 00:07:28.970 The secret weapon is offering a free sample banner 00:07:28.970 --> 00:07:31.930 or flyer, like right away as a gift. Yeah, it 00:07:31.930 --> 00:07:33.889 works because small business owners are just 00:07:33.889 --> 00:07:36.850 overwhelmed. Always. They're too busy serving 00:07:36.850 --> 00:07:39.230 customers to handle sophisticated research marketing 00:07:39.230 --> 00:07:42.490 themselves. So by giving them a completed, tangible 00:07:42.490 --> 00:07:45.300 asset upfront, totally free. You build instant 00:07:45.300 --> 00:07:47.500 trust. You prove you can actually deliver. Okay, 00:07:47.519 --> 00:07:49.500 so that free marketing sample isn't just a nice 00:07:49.500 --> 00:07:51.920 gesture. It's actually a critical tool for building 00:07:51.920 --> 00:07:54.220 that initial trust. Giving immediate, tangible 00:07:54.220 --> 00:07:56.639 value helps build trust, improve capability. 00:07:56.800 --> 00:07:59.000 It overcomes that initial skepticism. Alright, 00:07:59.420 --> 00:08:02.100 let's move to strategy three then. This one sounds 00:08:02.100 --> 00:08:04.709 like it's about building real stability. Creating 00:08:04.709 --> 00:08:07.029 recurring revenue through monthly social media 00:08:07.029 --> 00:08:09.189 content packages. Yeah, this is where it can 00:08:09.189 --> 00:08:12.069 really scale into a proper business. But it requires 00:08:12.069 --> 00:08:14.910 specialization. You start by choosing a single 00:08:14.910 --> 00:08:17.930 type of client, like only personal trainers or 00:08:17.930 --> 00:08:20.569 only dental clinics or only real estate agents. 00:08:21.009 --> 00:08:23.810 The goal is to become the go -to expert in that 00:08:23.810 --> 00:08:26.470 narrow niche. Okay, niche down. And once you're 00:08:26.470 --> 00:08:29.079 focused, you really leverage perplexity. You 00:08:29.079 --> 00:08:31.680 prompt it for a detailed one -month content calendar, 00:08:32.059 --> 00:08:34.500 specifically for, say, dental clinics. And this 00:08:34.500 --> 00:08:37.000 includes daily captions and the precise image 00:08:37.000 --> 00:08:39.279 descriptions needed for every single post. Every 00:08:39.279 --> 00:08:41.720 single one. And efficiency is the key to making 00:08:41.720 --> 00:08:44.320 this profitable. You batch create all the images 00:08:44.320 --> 00:08:47.340 for the entire month in one go, using those descriptions 00:08:47.340 --> 00:08:49.940 from Perplexity. Think about it. You can knock 00:08:49.940 --> 00:08:52.440 out 30 professional images in maybe the time 00:08:52.440 --> 00:08:54.139 it would take a traditional designer to create 00:08:54.139 --> 00:08:56.679 five. Wow, OK. And then you package it up clearly. 00:08:57.120 --> 00:08:59.519 Create tiers, maybe, like a basic package with 00:08:59.519 --> 00:09:02.080 12 posts a month, a premium one with 20 posts 00:09:02.080 --> 00:09:04.980 plus stories, maybe even video ideas. Exactly. 00:09:05.159 --> 00:09:07.519 Structure it for recurring income. And the pitch 00:09:07.519 --> 00:09:09.879 becomes really compelling. You don't just tell 00:09:09.879 --> 00:09:12.779 them what you can do. You use a sample week of 00:09:12.779 --> 00:09:15.899 perfect data -backed content as your demo. You 00:09:15.899 --> 00:09:17.799 show them exactly what their social media feed 00:09:17.740 --> 00:09:20.139 could look like, it dramatically lowers the perceived 00:09:20.139 --> 00:09:22.360 risk for them. Specializing like that, say focusing 00:09:22.360 --> 00:09:25.399 only on dental clinics, I assume that significantly 00:09:25.399 --> 00:09:27.940 improves the actual quality of the content you 00:09:27.940 --> 00:09:30.460 produce. Becoming an expert in one field allows 00:09:30.460 --> 00:09:33.419 you to create much better targeted content. You 00:09:33.419 --> 00:09:35.720 understand their specific needs and audience 00:09:35.720 --> 00:09:38.279 way better. Okay, let's wrap up with the essential 00:09:38.279 --> 00:09:41.120 principles. The key takeaways the guide really 00:09:41.120 --> 00:09:43.320 emphasizes for making this blueprint work long 00:09:43.320 --> 00:09:46.879 term. Right. First, quality always, always beats 00:09:46.879 --> 00:09:49.360 quantity. Your designs have to be based on that 00:09:49.360 --> 00:09:51.860 research, the niche data. Not just looking pretty. 00:09:51.940 --> 00:09:54.659 That's your unique selling point. Second, always 00:09:54.659 --> 00:09:56.960 lead with value. The advice is pretty firm on 00:09:56.960 --> 00:10:00.440 this. Offer that free sample. Build trust. Break 00:10:00.440 --> 00:10:03.580 the ice. It's hard to say no to a free gift that 00:10:03.580 --> 00:10:06.440 actually solves a problem you have. Third, prompt 00:10:06.440 --> 00:10:09.570 mastery. It's vital. You really need to learn 00:10:09.570 --> 00:10:12.590 how to describe the style, the lighting, camera 00:10:12.590 --> 00:10:15.789 angle, colors, the feeling you want in absolute 00:10:15.789 --> 00:10:18.190 detail. That's where the leverage in this workflow 00:10:18.190 --> 00:10:22.289 comes from. Fourth, patience. Just basic business 00:10:22.289 --> 00:10:25.690 reality, right? Expect rejection sometimes. Persistence 00:10:25.690 --> 00:10:27.769 is absolutely necessary when you're building 00:10:27.769 --> 00:10:31.580 any service business. And finally, don't limit 00:10:31.580 --> 00:10:34.000 your thinking just to social media. This exact 00:10:34.000 --> 00:10:37.259 workflow, it applies to so much more. Think book 00:10:37.259 --> 00:10:40.080 covers, simple product packaging mockups, website 00:10:40.080 --> 00:10:42.519 banners. Basically anything visual that needs 00:10:42.519 --> 00:10:44.600 to be research driven, you can now potentially 00:10:44.600 --> 00:10:47.220 produce. So the core value proposition, we need 00:10:47.220 --> 00:10:49.220 to keep coming back to this. Yeah. You're selling 00:10:49.220 --> 00:10:51.519 research -backed marketing materials. It's not 00:10:51.519 --> 00:10:53.259 just a standard design service making pretty 00:10:53.259 --> 00:10:55.740 pictures. You're selling intelligence made visual. 00:10:55.820 --> 00:10:58.000 That's the big idea. You're harnessing the unique 00:10:58.000 --> 00:10:59.980 strengths of these specialized AI tools. You 00:10:59.980 --> 00:11:01.639 get the intelligence of perplexity, you know, 00:11:01.799 --> 00:11:04.220 synthesizing all that market data. And then the 00:11:04.220 --> 00:11:06.700 creative power of Imogen2, executing perfect 00:11:06.700 --> 00:11:09.200 visuals based on those precise prompts. And the 00:11:09.200 --> 00:11:11.620 really incredible part is that both tools are 00:11:11.620 --> 00:11:14.159 free to start using right now. You've got the 00:11:14.159 --> 00:11:16.139 blueprint, the strategies, the technical steps 00:11:16.139 --> 00:11:19.720 are there. The only block remaining is, well, 00:11:19.879 --> 00:11:21.639 taking that first step, taking action. So the 00:11:21.639 --> 00:11:24.080 question to leave you with is this. If these 00:11:24.080 --> 00:11:26.419 free tools allow professional level work today, 00:11:26.879 --> 00:11:29.559 what previously professional only service will 00:11:29.559 --> 00:11:31.139 you maybe start offering this week?