WEBVTT

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Ever feel like you're just buried under this

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avalanche of internet information, searching

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for that one thing you need in a massive digital

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haystack? Oh, totally. And then you finally get

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an answer from an AI and you're thinking, hang

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on, is this even true? Did it just make that

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up? Right. Today, we're going to try and cut

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through some of that noise. Yeah, let's do it.

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Welcome to the deep dive. Today, we're exploring

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a tool that honestly promises to change how you

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find and use information. Maybe think of it.

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less like a search engine, and more like your

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own personal research assistant. We are taking

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a deep dive into Perplexity AI. And this really

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isn't just another chat bot. It's superpower.

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Every answer it gives is backed by real verifiable

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sources, like actual receipts. So we'll unpack

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what makes Perplexity different, look at its

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key features, everything from its intelligent

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search to creating interactive dashboards. And

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we'll give you some pro tips for mastering it.

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Our mission today basically give you the shortcut

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to being genuinely well -informed. OK, let's

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unpack this core idea then. A lot of people compare

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perplexity to maybe a mix of Google and chat

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GPT, but what really sets it apart fundamentally.

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OK, here's where it gets really interesting.

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Unlike some traditional AI chatbots that Well,

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sometimes they hallucinate. Which means they

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just make stuff up, right? Exactly. The AI makes

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up information that isn't real, but says it really

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confidently. aims to avoid that because it backs

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up every answer with sources. You see where it

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got the info. It scans dozens, sometimes even

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hundreds of websites, academic papers, social

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media. Then it gives you a clear answer, but

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also, critically, a clickable list of those sources.

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So you can check the facts yourself. No more

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second -guessing if the AI is just being confidently

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wrong. It kind of shifts the dynamic. So fundamentally,

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what's the biggest game changer perplexity brings

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to just finding information? It provides verifiable

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answers by linking directly to its information

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sources. factor. When you land on Perplexity's

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homepage it looks familiar, you know, quite clean,

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but underneath that calm surface there's a lot

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of power packed in. Exactly. Right below the

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question box you've got your main options laid

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out. There's search for, you know, quick answers,

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research for more complex topics that need a

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full analysis like deep dive, and labs for actually

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building small interactive tools. And you can

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even choose the AI brain that answers your question,

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which is... What exactly? The AI model, yeah.

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That just means the specific artificial intelligence

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system used to generate the response. Yeah. You

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get to pick. Like who's answering? Yeah. It's

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like having a whole team of expert AI minds in

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one place. You can pick from top models like

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Perplexities on Sonar, maybe Claude from Anthropic,

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Google's Gemini, OpenAI's GPT -4, even XAI's

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Grok sometimes. Wow. OK. That's quite a roster.

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And you can filter your search sources, too,

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right? You can tell it to search the whole web

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or narrow it down. Totally. Narrow it down to

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just academic papers or discussions on places

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like Reddit or forums or even finance documents.

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It's incredibly precise control. Why is having

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all those different AI models in these specific

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source filters, why is that so valuable for someone

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using it? Well, it offers tailored answers in

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depth. really enhancing your research accuracy.

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Let's dive into the intelligence search, then.

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It's probably its most basic function, but still

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really powerful. Way better than just a standard

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search engine. Oh, yeah. You just typed your

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question in natural language, pretty much like

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you're talking to a friend. You can let perplexity

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figure out the best AI model, or you can choose

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one. Pick your sources. And I like this part.

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It shows you the sources it's scanning while

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it's thinking. There's a transparency there.

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It's great, yeah. So imagine you're launching,

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say, a new organic coffee brand in Vietnam targeting

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office workers. OK. Suggest a detailed digital

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marketing plan for the first three months, including

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channels, content ideas, and KPIs with links

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to related articles. Pretty complex query. And

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what makes that powerful is it's not just hitting

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one source. It checks maybe 10, 20 blogs, reports.

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It's synthesizing. Right. And it's always up

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to date, which is a big deal compared to some

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older AI models that had those knowledge cutoff

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dates. You're getting current info. And every

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bit of information has that little source number

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you click to verify. Yep. And it suggests follow

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up questions, too, so it keeps the research flowing.

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It anticipates what you might ask next. Pro tip

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here. Using the discussion source filter. That's

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gold. especially if you want to find real opinions,

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like what actual consumers are saying, not just

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what marketing articles claim they're saying.

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Pretty tip. You get the raw feedback. So what's

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the key advantage then of this intelligent search

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over just using Google or something? It provides

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comprehensive, real -time sourced answers, which

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significantly reduces bias. Okay, but sometimes

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a quick answer isn't enough, right? You need

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a full analysis, a proper deep dive. That's where

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the deep research feature comes in. This is where,

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honestly, the magic happens for big tasks. So

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you click the research button instead of search,

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put in your complex topic, maybe choose specific

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sources like academic if you're writing a paper.

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Exactly. Then you wait maybe two or three minutes

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and perplexity analyzes dozens of sources, sometimes

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over 50, and creates this detailed, well -structured

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report. Whoa. Yeah. Seriously, just pause and

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think about the computational power needed to

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analyze dozens of different sources, pull out

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the key info, synthesize it, and structure it

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coherently in like minutes. It's like having

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a whole research team on demand. Pretty much.

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Just for you. So an example, maybe an urban planner

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asks, analyze the impact of remote work on urban

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development in major Southeast Asian cities after

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2025. asking it to cover real estate, transport,

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satellite cities, using economic reports, sociological

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studies. Exactly. And you get back this structured

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report, analysis drawing from maybe 50 plus sources,

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specific data points, maybe even charts. But

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here's the kicker. You can turn this research

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into a page. What does that mean, a page? You

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click convert to page, and boom, your report

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becomes this really nice looking structured web

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article. You could edit it, add images. Publish

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it with a public link or just export it as a

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PDF. So no web design needed? None. Instant professional

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output from your research. How does that deep

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research uniquely benefit someone working on,

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say, complex long -term projects? It provides

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comprehensive structured reports that can be

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easily published as web pages. Okay, moving on

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to labs. This seems to take perplexity beyond

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just research into actual creation, building

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small apps or interactive dashboards. Yeah, it's

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really cool. It's like stacking Lego blocks of

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data to build something useful. For example,

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you could prompt it. Create an interactive dashboard

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comparing three jobs, software engineer, data

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analyst, product manager. show salary by experience,

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skills needed, career outlook. And the output

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isn't just text, right? It's interactive. Often,

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yeah. Interactive dashboards with filters, maybe

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small focused applications, or analyses with

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actionable insights. And crucially, it's all

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built on real data from those trusted sources

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it found. So it's grounded in reality, not just

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AI invention. Exactly. Makes the applications

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much more accurate than purely AI generated stuff.

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So what's the core benefit of using perplexity

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labs for something like data analysis. It creates

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interactive data -driven applications based on

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verified sources. OK, let's talk about the Discover

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tab. I actually use this quite a bit. A lot of

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users find this more useful than traditional

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news sites. It's kind of like a smart newspaper

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built just for you. How does that work? It looks

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at your history. Yeah. Based on your search history

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and interests, you tell it. Perplexity suggests

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news and topics it thinks you'll genuinely care

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about. And instead of just one article, you get

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a summary combining info from lots of different

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newspapers and websites. Exactly. which inherently

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helps reduce bias because you're getting multiple

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viewpoints synthesized together. It gives you

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a broader picture. And if a summary grabs you,

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you can just ask follow -up questions right there

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to dig deeper. Yep, instantly. And you can personalize

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it heavily. Add companies you follow, specific

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locations, sports teams, fine -tune it to your

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job. And the mobile app experience for Discover

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is good. Really good, yeah. Super convenient

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for staying updated when you're on the move.

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You get that balanced view easily. So how does

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the Discover tab provide a more balanced news

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experience compared to just reading one site.

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It summarizes news from many sources, offering

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diverse viewpoints to reduce bias. Let's talk

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spaces. These sound like a powerful way to organize

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your workflow, like specialized AI assistance.

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Yeah, exactly. Think of them like custom GPTs

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and chat GPT, or projects in Claude if you've

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used those. Perplexity has some pre -built ones,

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but the real power is creating your own custom

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spaces. And you teach the AI its role using custom

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instructions, a system prompt. That's right.

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You give it a system prompt that defines its

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personality, its rules, what it should focus

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on. This makes sure every conversation within

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that space stays on topic and follows your guidelines.

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So you could create, say, a sustainable blog

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space. Perfect example. Instruct it. You are

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a creative content assistant for a blog about

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sustainable living. Answers should be practical,

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well researched, aimed at beginners. Always provide

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actionable tips. You know, honestly, I still

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wrestle sometimes with getting those system prompts

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just right for really specific tasks. It takes

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tweaking. But man, once you nail that prompt

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in a space, the efficiency boost is incredible.

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And then every question you ask in that specific

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space article ideas, stats on plastic pollution,

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it remembers the context and follows those rules.

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Exactly. It keeps the whole conversation history

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and context for that specific project or role.

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Super organized. Why is creating a custom space

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more efficient than just doing a regular search

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each time? It maintains context and follows specific

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instructions for focused, ongoing projects. Okay,

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automated research updates. That sounds useful.

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That's the Tasks feature. Yeah, it's a bit hidden,

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but super powerful. You can schedule questions

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daily or weekly and choose how you get notified.

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Email, mobile app push, even WhatsApp. Wow. So

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for a student... This could be huge. Like, a

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marketing student schedules a weekly query. Summarize

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the most creative and successful ad campaigns

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globally from the past week. Focus on TikTok

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and Instagram. Totally. And then every Sunday

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morning, bam, an in -depth summary lands in their

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email. They start the week totally informed with

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fresh examples for class or whatever. It's like

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automated intelligence gathering. What's the

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biggest convenience factor of Perplexity's tasks

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feature then? It automates scheduled research,

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delivering tailored updates directly to you.

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And Perplexity isn't just about searching the

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web. The Connectors feature lets it search inside

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your other stuff. Like your own files. You can

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connect it to Google Drive or Dropbox. Exactly.

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Search your personal documents, spreadsheets,

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presentations right from Perplexity, ask a question,

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and it might pull an answer from your own notes.

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That's interesting. And the WhatsApp integration

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is really handy, too. You can chat with Perplexity

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directly on WhatsApp, get those daily summaries

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from tasks, ask quick questions without even

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opening the app. And it keeps those chats private.

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They don't sync back. Right. That's key. Those

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WhatsApp chats stay separate from your main Perplexity

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history for privacy. What makes the WhatsApp

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integration particularly useful for busy people?

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It offers quick access to summaries and questions

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on the go, maintaining privacy. Perplexity also

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has its own browser. called Comet, integrating

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AI right into browsing. Yeah, it's pretty wild.

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You can get a quick summary of a YouTube video

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while it's playing, think of the time saved.

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It instantly analyzes any web page for key points.

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It can even test discount codes automatically

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when you're checking out online. Whoa. OK. And

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it helps with writing emails, filling forms.

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Yeah, speeding up those repetitive online tasks.

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But a crucial note on security here. With this

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kind of automation, You really need to be cautious.

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Avoid sharing super sensitive stuff like credit

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card details through automated processes. Be

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careful with automatic logins. Just be mindful

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of the data you're letting it access. So what's

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the main benefit Comet Browser offers someone

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just browsing the lab normally? It provides AI

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-powered summaries and assistance for efficient,

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intelligent browsing. And for the builders out

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there, the developers, Perplexity offers an API.

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This lets you integrate Perplexity's intelligence

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into your own custom applications. So things

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like automated research workflows, maybe using

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tools like Make or Zapier, or custom apps that

00:12:34.629 --> 00:12:37.250
need smart search. Exactly. Or maybe content

00:12:37.250 --> 00:12:39.629
creation pipelines that need solid fact checking

00:12:39.629 --> 00:12:42.929
built in. Here's a really advanced example. Imagine

00:12:42.929 --> 00:12:46.169
a system. It takes a topic from your Google Sheet.

00:12:46.240 --> 00:12:49.559
sends it to the Perplexity API for deep research,

00:12:49.980 --> 00:12:52.639
uses another AI to turn that research into a

00:12:52.639 --> 00:12:55.980
podcast script draft, then a text to speech service

00:12:55.980 --> 00:12:59.309
turns that into audio. And finally, it emails

00:12:59.309 --> 00:13:02.129
the finished podcast file to you. All automatic.

00:13:02.230 --> 00:13:04.610
All automatic. From just one topic in a spreadsheet.

00:13:04.789 --> 00:13:06.690
That's the kind of integration the API enables.

00:13:06.870 --> 00:13:09.970
So who really benefits most from using Perplexity's

00:13:09.970 --> 00:13:12.549
API capabilities? Developers and businesses needing

00:13:12.549 --> 00:13:14.950
to integrate AI research into custom workflows.

00:13:15.230 --> 00:13:17.889
Okay, let's talk plans and pricing. Perplexity

00:13:17.889 --> 00:13:20.169
offers a few different options. Yep. The free

00:13:20.169 --> 00:13:23.289
plan is honestly really generous. You get unlimited

00:13:23.289 --> 00:13:25.830
general searches and you get three pro searches

00:13:25.830 --> 00:13:27.870
every four hours. That gives you a good taste

00:13:27.870 --> 00:13:30.389
of the deep research in the labs features, enough

00:13:30.389 --> 00:13:32.590
to kick the tires. And then for more power, there's

00:13:32.590 --> 00:13:35.570
the Pro plan at $20 a month. Right. That unlocks

00:13:35.570 --> 00:13:37.769
unlimited Pro searches, gives you more citations

00:13:37.769 --> 00:13:40.330
and the answers, full access to the Comet browser,

00:13:40.730 --> 00:13:43.129
labs, image generation capabilities, and even

00:13:43.129 --> 00:13:45.830
some API credit included. That's for people really

00:13:45.830 --> 00:13:47.870
using it heavily. And then there's a Pro Max.

00:13:48.470 --> 00:13:50.809
$200 a month? Yeah, that's for folks who want

00:13:50.809 --> 00:13:53.450
the absolute cutting -edge models, early access

00:13:53.450 --> 00:13:56.610
to new features, video generation, priority support,

00:13:57.129 --> 00:13:58.950
and then, of course, customizable enterprise

00:13:58.950 --> 00:14:01.549
plans for businesses. For someone thinking about

00:14:01.549 --> 00:14:04.330
upgrading from free, what's the main advantage

00:14:04.330 --> 00:14:07.129
of going pro? It offers unlimited advanced searches

00:14:07.129 --> 00:14:09.409
and access to premium features like Comet and

00:14:09.409 --> 00:14:12.129
Labs. Finally, let's talk pro tips to get the

00:14:12.129 --> 00:14:14.710
most accurate answers how you frame your search.

00:14:14.919 --> 00:14:16.879
That's really crucial, isn't it? Absolutely.

00:14:17.000 --> 00:14:19.039
Be specific. Don't just ask what is investing.

00:14:19.120 --> 00:14:21.620
Try something like, what are safe investment

00:14:21.620 --> 00:14:24.850
strategies for a beginner? with $500 in 2024.

00:14:25.590 --> 00:14:27.570
Use natural language like you're talking to someone

00:14:27.570 --> 00:14:30.309
and always turn on the relevant sources like

00:14:30.309 --> 00:14:33.230
academic for papers, discussions for opinions.

00:14:33.590 --> 00:14:36.149
And for big projects, maybe start with intelligent

00:14:36.149 --> 00:14:38.429
search for an overview, then use deep research

00:14:38.429 --> 00:14:41.129
for the heavy lifting. Perfect workflow, then

00:14:41.129 --> 00:14:43.909
can vote results to pages for sharing and use

00:14:43.909 --> 00:14:46.629
spaces to keep those long term projects organized

00:14:46.629 --> 00:14:50.009
and context aware. And to stay updated, use those

00:14:50.009 --> 00:14:52.409
scheduled tasks, the personalized Discover tab,

00:14:52.649 --> 00:14:55.330
and maybe link to WhatsApp for convenience. Definitely.

00:14:55.470 --> 00:14:58.269
Set up those daily or weekly tasks. Use Discover

00:14:58.269 --> 00:15:01.070
like your custom news feed. And yeah, link to

00:15:01.070 --> 00:15:03.129
WhatsApp for quick hits on the go. Build those

00:15:03.129 --> 00:15:06.169
habits. So what's the single most important first

00:15:06.169 --> 00:15:08.570
step for getting better results from perplexity?

00:15:08.929 --> 00:15:11.389
Be specific with your questions and use natural

00:15:11.389 --> 00:15:14.470
language. That's foundational. You know, perplexity

00:15:14.470 --> 00:15:17.470
AI really does feel like a significant leap in

00:15:17.470 --> 00:15:20.210
how we interact with information. The blend of

00:15:20.210 --> 00:15:22.809
intelligent search, that crucial source verification,

00:15:22.929 --> 00:15:26.350
and the content creation tools, it makes it incredibly

00:15:26.350 --> 00:15:28.850
versatile. Totally agree. Whether you just need

00:15:28.850 --> 00:15:31.409
a quick, accurate answer you can trust, or a

00:15:31.409 --> 00:15:33.590
full research report or an interactive application,

00:15:33.870 --> 00:15:36.570
or just those automated updates, there's probably

00:15:36.570 --> 00:15:38.570
a feature in there for you. It's like a Swiss

00:15:38.570 --> 00:15:41.080
army knife for knowledge. We definitely encourage

00:15:41.080 --> 00:15:44.659
you listening to start with the free plan. Just

00:15:44.659 --> 00:15:47.259
try it out. See what it can do for your work,

00:15:47.379 --> 00:15:49.799
your studies, maybe just your general curiosity.

00:15:49.919 --> 00:15:52.299
Yeah, kick the tires. And if you find yourself

00:15:52.299 --> 00:15:54.620
really leaning on those advanced features like

00:15:54.620 --> 00:15:57.659
deep research or labs, then that pro plan is

00:15:57.659 --> 00:16:00.759
likely a very worthwhile investment in your own

00:16:00.759 --> 00:16:03.539
sort of intellectual toolkit. Always remember,

00:16:04.039 --> 00:16:06.580
and this is important, while perplexity is incredibly

00:16:06.580 --> 00:16:09.320
powerful, your own critical thinking is still

00:16:09.320 --> 00:16:12.149
your most vital tool. It's the final layer. Use

00:16:12.149 --> 00:16:15.389
it as that super smart assistant, you know, gathering,

00:16:15.629 --> 00:16:18.590
summarizing information. But the final interpretation,

00:16:18.809 --> 00:16:21.169
the meaning, the understanding, that's always

00:16:21.169 --> 00:16:23.610
up to you, the human in the loop. So the question

00:16:23.610 --> 00:16:26.990
is, what new rabbit hole will you dive into next

00:16:26.990 --> 00:16:29.250
now that you've got this verifiable research

00:16:29.250 --> 00:16:30.809
assistant basically at your fingertips?
