WEBVTT 00:00:00.000 --> 00:00:02.160 You know, I keep seeing these online creators 00:00:02.160 --> 00:00:05.339 pulling in thousands, sometimes just from like 00:00:05.339 --> 00:00:07.519 simple talking head videos. It's pretty wild. 00:00:07.839 --> 00:00:10.679 It really is. But what if I told you a lot of 00:00:10.679 --> 00:00:13.640 those people you're seeing, they aren't actually, 00:00:13.640 --> 00:00:17.480 well, real people. Whoa. OK, now that gets my 00:00:17.480 --> 00:00:19.780 attention. Yeah. Welcome to the deep dive. Today, 00:00:19.820 --> 00:00:21.640 we're going to unpack something fascinating, 00:00:21.739 --> 00:00:24.640 a whole new way people are making income online. 00:00:25.379 --> 00:00:28.739 AI. micro -influencers. We'll explore exactly 00:00:28.739 --> 00:00:31.100 what they are, how they're generating some honestly 00:00:31.100 --> 00:00:34.520 really impressive income streams, and then we'll 00:00:34.520 --> 00:00:36.259 walk you through the actual steps to build one 00:00:36.259 --> 00:00:39.280 yourself. And you can do it using tools that 00:00:39.280 --> 00:00:41.259 are pretty accessible, a lot of them even free. 00:00:41.619 --> 00:00:44.859 Think of this as your guide. a shortcut maybe 00:00:44.859 --> 00:00:46.740 to understanding this, this whole burgeoning 00:00:46.740 --> 00:00:48.560 creator economy slice. We're gonna cover it all. 00:00:48.899 --> 00:00:51.240 From crafting a character that looks totally 00:00:51.240 --> 00:00:53.920 real to editing compelling videos, even scaling 00:00:53.920 --> 00:00:55.740 the whole thing up. And the really amazing part, 00:00:55.780 --> 00:00:57.920 you can do all this without ever showing your 00:00:57.920 --> 00:01:00.280 own face or even using your own voice. It's a 00:01:00.280 --> 00:01:02.619 huge shift, really. It is. So let's start right 00:01:02.619 --> 00:01:06.120 there. What exactly are these AI micro -influencers 00:01:06.120 --> 00:01:09.159 popping up everywhere? OK. So at its core, a 00:01:09.159 --> 00:01:11.560 micro -influencer, they build this really tight 00:01:11.560 --> 00:01:14.680 -knit audience, right? It's usually around a 00:01:14.680 --> 00:01:19.739 super -specific niche. Think like conscious parenting 00:01:19.739 --> 00:01:22.040 or maybe niche finance advice, something like 00:01:22.040 --> 00:01:24.200 that. They're not after millions of followers. 00:01:24.219 --> 00:01:27.340 Right. It's all about that deep engagement, really 00:01:27.340 --> 00:01:30.420 cultivating a connection. And the AI twist, that's 00:01:30.420 --> 00:01:32.959 the picker here. You're basically creating these, 00:01:32.959 --> 00:01:35.719 well, fully realistic digital people. Exactly. 00:01:35.920 --> 00:01:38.459 These characters deliver your content. They become 00:01:38.459 --> 00:01:41.400 the face, the recognizable part of your brand. 00:01:41.519 --> 00:01:43.519 While you stay completely anonymous, behind the 00:01:43.519 --> 00:01:45.819 scenes, it kind of democratizes the whole creator 00:01:45.819 --> 00:01:47.719 thing, doesn't it? Totally. It lets anyone jump 00:01:47.719 --> 00:01:49.519 in, even if you're not comfortable being on camera 00:01:49.519 --> 00:01:52.209 yourself. So if you had to boil it down. What's 00:01:52.209 --> 00:01:55.069 the single biggest advantage of an AI micro influencer 00:01:55.069 --> 00:01:57.930 compared to a, you know, a human one? Fundamentally, 00:01:58.010 --> 00:02:01.189 it's the ability to build a brand and share real 00:02:01.189 --> 00:02:04.010 value completely anonymously. You can build a 00:02:04.010 --> 00:02:06.150 brand and share value without ever showing your 00:02:06.150 --> 00:02:09.770 face or voice. Got it. And the money -making 00:02:09.770 --> 00:02:11.789 potential here, I mean, it's genuinely impressive. 00:02:12.189 --> 00:02:14.009 Let's talk about how people are actually turning 00:02:14.009 --> 00:02:16.530 this into real income. Absolutely. Let's get 00:02:16.530 --> 00:02:19.930 into the specifics. A big one is TikTok, right? 00:02:20.159 --> 00:02:23.300 their creator rewards program. Yeah, that's huge. 00:02:23.719 --> 00:02:26.139 It pays creators, but only for videos that are 00:02:26.139 --> 00:02:28.879 one minute or longer. And the reports suggest 00:02:28.879 --> 00:02:32.819 payouts can be, like, up to $1 .20 per thousand 00:02:32.819 --> 00:02:35.280 views. Wow. So think about a viral video. Say 00:02:35.280 --> 00:02:38.379 it gets five million views. That single post 00:02:38.379 --> 00:02:42.219 could potentially pull in around $6 ,000. That's 00:02:42.219 --> 00:02:44.319 serious incentive to make good, longer content. 00:02:44.830 --> 00:02:47.370 And then of course there's YouTube. YouTube shorts 00:02:47.370 --> 00:02:49.590 are a goldmine because you can earn ad revenue 00:02:49.590 --> 00:02:52.229 and there's no minimum video length needed once 00:02:52.229 --> 00:02:54.870 your channel is approved. Ah, okay. So even shorter 00:02:54.870 --> 00:02:57.490 clips work there. Exactly. Even the short punchy 00:02:57.490 --> 00:02:59.449 ones contribute. Plus they have a shorts creator 00:02:59.449 --> 00:03:01.430 fund too, so that's another potential stream. 00:03:01.530 --> 00:03:03.569 And we're also seeing folks finding real success 00:03:03.569 --> 00:03:07.979 selling digital products. Places like Etsy. Digital 00:03:07.979 --> 00:03:10.599 planners, templates. Yeah, exactly. Digital planners, 00:03:10.939 --> 00:03:14.159 Canva templates, productivity guides, stuff people 00:03:14.159 --> 00:03:17.099 actually use. There was one creator reportedly 00:03:17.099 --> 00:03:20.020 running over $2 ,000 a month just from that. 00:03:20.180 --> 00:03:23.439 Right. It shows that even a smaller niche audience, 00:03:23.919 --> 00:03:25.819 if they trust you, they'll buy helpful stuff. 00:03:25.819 --> 00:03:28.099 True. And affiliate marketing is super common, 00:03:28.360 --> 00:03:30.819 too. Your AI character recommends products, maybe 00:03:30.819 --> 00:03:32.960 software or books, whatever fits the niche. And 00:03:32.960 --> 00:03:35.500 gets a commission. Right. Earns a cut. when someone 00:03:35.500 --> 00:03:37.800 buys through their link. And then once you get 00:03:37.800 --> 00:03:41.080 enough followers, brands start paying your AI 00:03:41.080 --> 00:03:43.659 directly for sponsored posts. It becomes this 00:03:43.659 --> 00:03:46.759 robust cycle. The real beauty, I think, is how 00:03:46.759 --> 00:03:49.860 efficient it is. You can reuse that same AI character, 00:03:49.939 --> 00:03:52.560 the same core content across tons of platforms. 00:03:52.740 --> 00:03:55.300 Instagram reels, Facebook reels, Pinterest. Yeah, 00:03:55.300 --> 00:03:58.360 exactly. You just multiply your reach and, critically, 00:03:58.680 --> 00:04:01.300 your income potential. It's like stacking building 00:04:01.300 --> 00:04:03.080 blocks, right? Building this bigger presence 00:04:03.080 --> 00:04:05.979 piece by piece. Total leverage. So how does that 00:04:05.979 --> 00:04:08.659 strategy, leveraging multiple platforms, how 00:04:08.659 --> 00:04:11.120 does it really amplify the earning potential? 00:04:11.599 --> 00:04:14.439 Reusing content across platforms like TikTok 00:04:14.439 --> 00:04:18.120 and YouTube just boosts reach and income significantly. 00:04:18.279 --> 00:04:20.439 It multiplies your efforts. Makes sense. OK, 00:04:20.439 --> 00:04:22.480 so let's get practical. How do we actually make 00:04:22.480 --> 00:04:25.279 these digital stars? It sounds kind of sci -fi, 00:04:25.620 --> 00:04:29.060 but the tools are actually here and pretty accessible. 00:04:29.259 --> 00:04:31.079 It really is kind of amazing. It all starts with 00:04:31.079 --> 00:04:35.220 the image, right? The face. of your AI influencer, 00:04:35.819 --> 00:04:38.819 Leonardo AI is a really powerful option. I've 00:04:38.819 --> 00:04:41.319 heard good things. Yeah, it gives you free daily 00:04:41.319 --> 00:04:45.060 credits to start, and they're, uh... their advanced 00:04:45.060 --> 00:04:48.600 Flux model, it creates incredibly realistic photos. 00:04:48.699 --> 00:04:51.439 Plus, it's pretty user -friendly, even for beginners. 00:04:51.699 --> 00:04:54.100 OK, so first step, set up a free account there. 00:04:54.300 --> 00:04:56.420 Then you go into image generation, pick a strong 00:04:56.420 --> 00:04:59.600 model like Leonardo Flux, and choose that vertical 00:04:59.600 --> 00:05:02.160 aspect ratio, like 9 .16. That's perfect for 00:05:02.160 --> 00:05:04.379 TikTok, shorts, reels, all that stuff. Or fix 00:05:04.379 --> 00:05:06.379 the phone screen. Now, here's where it gets really, 00:05:06.379 --> 00:05:10.199 really crucial, the prompt. Ah, the magic words. 00:05:10.500 --> 00:05:13.100 Exactly. This text instruction you give the AI, 00:05:13.120 --> 00:05:15.420 it basically dictates the quality of your image. 00:05:15.819 --> 00:05:17.759 You've got to be detailed. Like what details? 00:05:18.000 --> 00:05:20.759 Describe the subject, appearance, age, nationality. 00:05:20.800 --> 00:05:23.360 Then what are they doing? Their pose, maybe sitting 00:05:23.360 --> 00:05:26.240 at a desk, looking right at the camera. And the 00:05:26.240 --> 00:05:29.540 setting, like a modern home office. OK, subject, 00:05:29.699 --> 00:05:32.060 action, setting. What else? Don't forget framing. 00:05:32.300 --> 00:05:34.279 Something like selfie mode framing can make it 00:05:34.279 --> 00:05:36.779 feel more personal friendly. Oh, good tip. And 00:05:36.779 --> 00:05:40.410 lighting? Soft morning light, for example. And 00:05:40.410 --> 00:05:42.670 critically, you need to add terms like realistic 00:05:42.670 --> 00:05:45.790 skin texture, subtle imperfections. Why imperfections? 00:05:45.790 --> 00:05:49.009 To avoid that creepy, too perfect, uncanny valley 00:05:49.009 --> 00:05:52.329 look. That's what makes it feel real human. Gotcha. 00:05:52.410 --> 00:05:54.990 So not just a woman talking. Right. Think more 00:05:54.990 --> 00:05:58.459 like photorealistic medium close -up. 28 -year 00:05:58.459 --> 00:06:01.860 -old Vietnamese woman, cozy, sunlit cafe in Hanoi, 00:06:02.180 --> 00:06:04.639 long, dark hair, loose bun, simple light linen 00:06:04.639 --> 00:06:06.980 shirt, looking directly at camera, gentle smile 00:06:06.980 --> 00:06:09.620 like talking to a friend. OK, wow, that's specific. 00:06:10.160 --> 00:06:11.959 Background, softly blurred, hints of plants, 00:06:12.199 --> 00:06:14.620 wood furniture, selfie mode framing, realistic 00:06:14.620 --> 00:06:17.160 skin texture, faint freckles on her nose, soft, 00:06:17.279 --> 00:06:20.120 natural light from a side window. See? That level 00:06:20.120 --> 00:06:22.259 of detail? That paints a picture. Okay, so you 00:06:22.259 --> 00:06:24.339 generate it, maybe upscale it for more detail, 00:06:24.420 --> 00:06:27.240 download it. What about making more videos later? 00:06:27.319 --> 00:06:29.560 Do you start from scratch? No, and that's key. 00:06:29.879 --> 00:06:32.560 Leonardo AI has an image -to -image feature. 00:06:32.959 --> 00:06:35.019 You can feed it your first image and ask for 00:06:35.019 --> 00:06:37.019 new poses or settings for the same character. 00:06:37.459 --> 00:06:40.819 That maintains consistency. Ah, okay. Consistency 00:06:40.819 --> 00:06:44.540 is crucial. It is, though I'll admit... I still 00:06:44.540 --> 00:06:46.959 wrestle with what they call prompt drift sometimes 00:06:46.959 --> 00:06:49.779 myself, you know, where the AI kind of slowly 00:06:49.779 --> 00:06:51.579 changes the character's look if your prompts 00:06:51.579 --> 00:06:53.899 aren't super consistent each time. Getting it 00:06:53.899 --> 00:06:57.120 exactly right takes practice and patience. Yeah, 00:06:57.259 --> 00:07:00.019 I can imagine. So wrapping up the image part, 00:07:00.399 --> 00:07:02.560 what's the most critical thing for getting a 00:07:02.560 --> 00:07:06.639 great realistic AI character image? A detailed 00:07:06.639 --> 00:07:09.279 prompt packed with visual specifics and realism 00:07:09.279 --> 00:07:11.600 details is absolutely critical. Detailed prompt. 00:07:11.800 --> 00:07:13.319 Got it. OK, so you've got your character's look 00:07:13.319 --> 00:07:15.920 nailed down. Now, the content starts with a solid 00:07:15.920 --> 00:07:18.600 script, obviously. And since a lot of these AI 00:07:18.600 --> 00:07:21.300 video tools work best with short clips, like 00:07:21.300 --> 00:07:23.740 under 10 seconds usually, you've got to structure 00:07:23.740 --> 00:07:25.480 your script that way. Think in little bites. 00:07:25.800 --> 00:07:27.699 Makes sense. So you can use AI writing tools 00:07:27.699 --> 00:07:30.750 for this. Like chat GPT or Claude. Yeah, absolutely. 00:07:30.870 --> 00:07:32.730 Ask them to break your script down into small 00:07:32.730 --> 00:07:35.350 chunks, maybe around eight seconds each. But 00:07:35.350 --> 00:07:37.649 remember, if you're aiming for that TikTok creator 00:07:37.649 --> 00:07:41.069 rewards money, you need the final video to be 00:07:41.069 --> 00:07:42.649 at least a minute long. So you'll string those 00:07:42.649 --> 00:07:44.810 eight second bits together. Good point. And how 00:07:44.810 --> 00:07:47.069 do you make sure the AI writes in the right style? 00:07:47.470 --> 00:07:49.949 Feed it examples, upload some sample scripts 00:07:49.949 --> 00:07:52.589 from successful human influencers in your niche. 00:07:52.829 --> 00:07:56.089 That really helps guide the AI's tone and style. 00:07:56.189 --> 00:07:59.970 Smart. Always, always focus on delivering actual 00:07:59.970 --> 00:08:03.389 value in every single segment. Even in just eight 00:08:03.389 --> 00:08:06.389 seconds. Make it count. No fluff. Right. Like, 00:08:06.430 --> 00:08:08.750 imagine a finance video. Starting to invest. 00:08:09.009 --> 00:08:11.449 Awesome. But avoid these three common mistakes, 00:08:11.750 --> 00:08:14.029 and then each mistake is its own little eight 00:08:14.029 --> 00:08:16.009 -second punchy segment. Exactly like that. Keeps 00:08:16.009 --> 00:08:17.889 the viewer locked in, moving from point to point 00:08:17.889 --> 00:08:20.060 quickly. OK, scripts ready. How do you make the 00:08:20.060 --> 00:08:22.019 character talk? Next up, bringing the character 00:08:22.019 --> 00:08:25.160 to life. Google VEO is one of the top contenders 00:08:25.160 --> 00:08:27.759 right now. I think VEO, okay. It's seriously 00:08:27.759 --> 00:08:30.220 advanced for AI video generation. You can often 00:08:30.220 --> 00:08:32.700 access it through Gemini Advanced, and they frequently 00:08:32.700 --> 00:08:35.299 have free trials. Great way to test it out. Cool. 00:08:35.480 --> 00:08:37.679 So what do you do? Upload the image. Yep. Upload 00:08:37.679 --> 00:08:40.309 that character image you made in Leonardo. Then, 00:08:40.549 --> 00:08:42.629 you write another detailed prompt, but this time 00:08:42.629 --> 00:08:45.230 for the video action. Like what? For instance. 00:08:46.190 --> 00:08:49.110 Create a photorealistic video of the women in 00:08:49.110 --> 00:08:51.909 the uploaded image. Give her natural eye movements, 00:08:52.309 --> 00:08:54.870 subtle head nods. Make her speak the following 00:08:54.870 --> 00:08:58.809 words in a calm, sincere, friendly voice. First 00:08:58.809 --> 00:09:02.519 mistake. not having a clear goal. Okay, so you 00:09:02.519 --> 00:09:04.779 feed it the exact line of dialogue too. Exactly. 00:09:05.200 --> 00:09:07.960 And consistency is vital here again. Use the 00:09:07.960 --> 00:09:10.759 exact same photo for all clips in a video. Try 00:09:10.759 --> 00:09:13.360 to keep the pumps similar in style too. Any tricks 00:09:13.360 --> 00:09:14.960 for keeping the voice consistent? That seems 00:09:14.960 --> 00:09:17.440 tough. One little hack. Try creating all the 00:09:17.440 --> 00:09:19.580 clips for one finished video within the same 00:09:19.580 --> 00:09:22.379 chat thread in VEO. Sometimes that helps it maintain 00:09:22.379 --> 00:09:24.419 more consistent voice and look across the segments. 00:09:25.000 --> 00:09:27.690 Ah, interesting. Good tip. So... Thinking about 00:09:27.690 --> 00:09:29.850 this whole process, moving from the written script 00:09:29.850 --> 00:09:33.470 to these actual moving talking AI clips, what's 00:09:33.470 --> 00:09:35.350 usually the biggest challenge people run into? 00:09:35.950 --> 00:09:38.629 Ensuring both visual and voice consistency across 00:09:38.629 --> 00:09:41.570 all those short video clips can be a real challenge. 00:09:41.789 --> 00:09:44.590 Consistency again seems to be the theme. It really 00:09:44.590 --> 00:09:47.269 is. Okay, now we've got our raw video clips from 00:09:47.269 --> 00:09:49.970 VEO, but they're not quite ready for prime time 00:09:49.970 --> 00:09:52.350 right now. They need polish. Definitely. Time 00:09:52.350 --> 00:09:55.230 to edit. CapCut is a fantastic tool for this. 00:09:55.250 --> 00:09:57.629 It's free, it's AI powered, and honestly, it's 00:09:57.629 --> 00:09:59.809 super intuitive to use. Yeah, I like CapCut. 00:09:59.870 --> 00:10:02.250 And the key technique here for making these AI 00:10:02.250 --> 00:10:05.129 videos look professional is using effective jump 00:10:05.129 --> 00:10:07.769 cuts. Jump cuts. Explain that. You import your 00:10:07.769 --> 00:10:11.230 VEO clips, zoom way in on the timeline, and just 00:10:11.230 --> 00:10:14.629 meticulously cut out any awkward pauses, any 00:10:14.629 --> 00:10:17.110 dead air between words or sentences. Ah, it cleans 00:10:17.110 --> 00:10:19.870 it up. Exactly. It creates these clean, punchy 00:10:19.870 --> 00:10:22.190 segments that flow really smoothly, keeping the 00:10:22.190 --> 00:10:24.730 viewer engaged, no time to get bored. Smart. 00:10:25.070 --> 00:10:27.950 What else in CapCut? Oh, definitely enable auto 00:10:27.950 --> 00:10:30.090 captions. It generates subtitles automatically. 00:10:30.529 --> 00:10:32.669 Huge deal since so many people watch videos, 00:10:32.769 --> 00:10:35.269 especially on social, with the sound off. Paptions 00:10:35.269 --> 00:10:38.009 are vital. Good point. Essential for reach. Then, 00:10:38.230 --> 00:10:40.610 add some background music, CapCut have a library, 00:10:40.710 --> 00:10:42.590 or you can use the YouTube audio library. Just 00:10:42.590 --> 00:10:44.950 keep the volume really low, like 5 or 10 percent. 00:10:45.029 --> 00:10:47.549 Just enough to add atmosphere, not overpower 00:10:47.549 --> 00:10:50.129 the voice. Subtle vibe, okay. Yeah. What about 00:10:50.129 --> 00:10:52.429 making it more visually interesting? That's where 00:10:52.429 --> 00:10:55.090 B -Roll comes in. These are other video clips 00:10:55.090 --> 00:10:57.230 or images that illustrate what your AI character 00:10:57.230 --> 00:10:59.730 is talking about. Like stock footage. Yeah. If 00:10:59.730 --> 00:11:02.029 your character mentions diversification and finance, 00:11:02.309 --> 00:11:04.789 maybe pop up a quick pie chart graphic, talking 00:11:04.789 --> 00:11:08.240 travel tips, a beautiful landscape. Sites like 00:11:08.240 --> 00:11:11.200 Pexels or Pixabay have tons of free stock video 00:11:11.200 --> 00:11:13.940 for this. Nice. Adds context. Okay. So edit, 00:11:14.100 --> 00:11:17.539 captions, music, b -roll. Then what? Export. 00:11:17.940 --> 00:11:20.179 Choose the highest quality, usually 1080p, 30 00:11:20.179 --> 00:11:22.740 frames per second as an mp4 file, and boom, your 00:11:22.740 --> 00:11:25.279 basic video is ready to upload. Okay. Basic video 00:11:25.279 --> 00:11:28.279 done. But you mentioned voice consistency being 00:11:28.279 --> 00:11:31.659 a challenge. What if VEO's default voice just... 00:11:31.440 --> 00:11:33.779 isn't right or it keeps changing. Right, that 00:11:33.779 --> 00:11:36.080 can definitely happen. That's where a slightly 00:11:36.080 --> 00:11:38.840 more advanced but often worthwhile option comes 00:11:38.840 --> 00:11:41.039 in. Okay. For a pretty small investment, like 00:11:41.039 --> 00:11:43.240 maybe five dollars a month sometimes, Eleven 00:11:43.240 --> 00:11:46.360 Labs offers amazing custom voice solutions. Eleven 00:11:46.360 --> 00:11:48.480 Labs. Heard of them. How does that work? You 00:11:48.480 --> 00:11:50.879 take your video from CapCut, extract the audio 00:11:50.879 --> 00:11:54.139 track. upload that audio file to 11 Labs, then 00:11:54.139 --> 00:11:56.320 you can either pick from their big library of 00:11:56.320 --> 00:11:59.379 really professional AI voices, or even better, 00:11:59.559 --> 00:12:01.460 create a totally custom voice using their voice 00:12:01.460 --> 00:12:03.799 design feature. You basically describe the voice 00:12:03.799 --> 00:12:07.019 you want. Describe it how? Super detailed, like 00:12:07.019 --> 00:12:10.559 young female voice, late 20s. Standard American 00:12:10.559 --> 00:12:14.220 accent. Voices clear, warm, maybe slightly low 00:12:14.220 --> 00:12:17.519 -pitched. Needs to sound calm, trustworthy, like 00:12:17.519 --> 00:12:20.200 a friendly financial advisor. Avoid sounding 00:12:20.200 --> 00:12:23.539 robotic. Maybe add just a hint of vocal fry for 00:12:23.539 --> 00:12:26.000 authenticity. That kind of detail lets you sculpt 00:12:26.000 --> 00:12:28.480 the exact vocal identity you need for your character, 00:12:28.779 --> 00:12:31.240 and it stays consistent. That sounds incredibly 00:12:31.240 --> 00:12:33.799 powerful for branding. Okay, so you designed 00:12:33.799 --> 00:12:36.460 this perfect voice. Eleven Labs generates the 00:12:36.460 --> 00:12:38.679 new audio track based on your description and 00:12:38.679 --> 00:12:41.019 the original script timing. You download that 00:12:41.019 --> 00:12:43.840 new audio. And then back to CapCut. Exactly. 00:12:44.200 --> 00:12:46.679 Bring the new audio file into your CapCut project. 00:12:47.080 --> 00:12:49.840 Mute the original VEO audio track on the video 00:12:49.840 --> 00:12:53.539 clips. Line up your new perfect Eleven Labs audio. 00:12:54.100 --> 00:12:57.019 And then re -export the final video. Polished 00:12:57.019 --> 00:12:59.919 video. Consistent custom voice. That's a big 00:12:59.919 --> 00:13:02.259 step up in quality. Huge difference. Game changer 00:13:02.259 --> 00:13:04.690 for consistency. OK, thinking about CapCut again 00:13:04.690 --> 00:13:06.830 for a second. You mentioned auto captions are 00:13:06.830 --> 00:13:09.169 vital because people watch with sound off. How 00:13:09.169 --> 00:13:11.690 else does that feature specifically help this 00:13:11.690 --> 00:13:14.429 AI micro influencer strategy? Captions ensure 00:13:14.429 --> 00:13:17.190 engagement even for viewers watching silently, 00:13:17.590 --> 00:13:19.629 significantly expanding your potential reach. 00:13:19.929 --> 00:13:22.610 Wider reach makes sense. Mid -roll sponsor read. 00:13:23.049 --> 00:13:25.600 Welcome back to the deep dive. All right. We've 00:13:25.600 --> 00:13:27.720 covered creating the character, the videos, the 00:13:27.720 --> 00:13:30.159 voice. Now let's zoom in on the platforms themselves. 00:13:30.299 --> 00:13:32.860 We need specific strategies to really maximize 00:13:32.860 --> 00:13:35.259 income and reach because each platform behaves 00:13:35.259 --> 00:13:37.559 a bit differently. Absolutely. Yeah. Let's start 00:13:37.559 --> 00:13:39.940 with TikTok and that creative rewards program 00:13:39.940 --> 00:13:43.539 again. The requirements. 10 ,000 followers and 00:13:43.539 --> 00:13:47.000 100 ,000 views in the last 30 days. And trucially 00:13:47.000 --> 00:13:50.559 remember, only videos one minute or longer actually 00:13:50.559 --> 00:13:53.779 earn cash. And each of those needs at least 1 00:13:53.779 --> 00:13:56.240 ,000 qualified views. OK, so the bar is kind 00:13:56.240 --> 00:13:58.620 of high there. What's the strategy? Consistency 00:13:58.620 --> 00:14:02.539 is king. Post valuable content regularly. Actively 00:14:02.539 --> 00:14:05.139 engage with comments, respond to followers, and 00:14:05.139 --> 00:14:07.500 definitely use relevant trending hashtags to 00:14:07.500 --> 00:14:10.399 help people find you. Right. Now, YouTube. You 00:14:10.399 --> 00:14:12.519 mentioned it has some advantages. Major advantages, 00:14:12.740 --> 00:14:15.460 I think. Add money on shorts with no minimum 00:14:15.460 --> 00:14:18.039 video length needed for those ads. That's huge 00:14:18.039 --> 00:14:20.159 for this kind of short form AI content. Yeah, 00:14:20.279 --> 00:14:22.679 that flexibility is nice. Plus, beyond ads, you've 00:14:22.679 --> 00:14:24.919 got channel memberships people can buy, super 00:14:24.919 --> 00:14:26.620 chat during live streams if you ever go that 00:14:26.620 --> 00:14:29.159 route. And the entry point to the YouTube Partner 00:14:29.159 --> 00:14:31.759 Program is lower now. What is it now? Just 500 00:14:31.759 --> 00:14:33.980 subscribers and 3 ,000 watch hours in the past 00:14:33.980 --> 00:14:36.399 year. Much more achievable for new creators. 00:14:36.600 --> 00:14:38.980 OK. More beginner friendly. So strategy for you 00:14:38.980 --> 00:14:41.740 two. Probably a mix. Yeah. Use those short. catchy 00:14:41.740 --> 00:14:44.419 shorts to grab new viewers, pull them in. But 00:14:44.419 --> 00:14:47.460 maybe also try some slightly longer videos if 00:14:47.460 --> 00:14:50.559 your niche allows for deeper value, more watch 00:14:50.559 --> 00:14:53.340 time. Optimize your titles with good keywords 00:14:53.340 --> 00:14:55.720 so people find you in search. Organize videos 00:14:55.720 --> 00:14:58.659 into playlists and always cross promote your 00:14:58.659 --> 00:15:01.220 other social channels. Build that whole ecosystem. 00:15:01.340 --> 00:15:03.740 Makes sense. And then there's Etsy for selling 00:15:03.740 --> 00:15:05.899 digital products. Yeah. Another really powerful 00:15:05.899 --> 00:15:08.460 income stream that pairs perfectly with an AI 00:15:08.460 --> 00:15:11.570 influencer. Focus on things that sell well digitally. 00:15:11.870 --> 00:15:14.309 Planners, templates, guides. Things that solve 00:15:14.309 --> 00:15:16.149 a specific problem for your audience. Right, 00:15:16.210 --> 00:15:19.190 exactly. Things that offer immediate value. High 00:15:19.190 --> 00:15:22.440 converting items. So the strategy for Etsy, you 00:15:22.440 --> 00:15:24.500 can't just drop links, presumably. No, you got 00:15:24.500 --> 00:15:26.879 to build trust first. Yeah. Use your social media 00:15:26.879 --> 00:15:29.440 content, your TikToks, your shorts to provide 00:15:29.440 --> 00:15:32.379 free valuable information consistently. Establish 00:15:32.379 --> 00:15:35.259 expertise. Right. Then create digital products 00:15:35.259 --> 00:15:37.279 that are direct solutions to the problems your 00:15:37.279 --> 00:15:40.320 audience faces. Show the benefits naturally within 00:15:40.320 --> 00:15:43.500 your videos. Don't be overly salesy. Just demonstrate 00:15:43.500 --> 00:15:45.700 the value. And price them competitively. Yeah. 00:15:45.860 --> 00:15:47.879 Make sure it feels like a fair exchange for the 00:15:47.879 --> 00:15:49.850 solution you're providing. OK, thinking about 00:15:49.850 --> 00:15:52.669 the money side again, what's the absolute key 00:15:52.669 --> 00:15:55.389 difference in how you qualify for monetization 00:15:55.389 --> 00:15:58.090 between TikTok and YouTube for these AI influencers? 00:15:58.210 --> 00:16:01.350 TikTok requires one minute videos for its main 00:16:01.350 --> 00:16:04.889 reward program. YouTube shorts can earn ad revenue 00:16:04.889 --> 00:16:07.250 at any length. Length requirement difference. 00:16:07.549 --> 00:16:10.590 Got it. So looking long term now. To make this 00:16:10.590 --> 00:16:14.330 sustainable. consistency and dare I say authenticity 00:16:14.330 --> 00:16:17.750 are still vital, even with an AI character. Authenticity 00:16:17.750 --> 00:16:20.340 with an AI, how does that work? It's about the 00:16:20.340 --> 00:16:22.820 connection you build. But let's start with technical 00:16:22.820 --> 00:16:25.759 consistency first. Visual consistency is key. 00:16:26.279 --> 00:16:28.360 Save those successful image prompts you used 00:16:28.360 --> 00:16:30.659 in Leonardo. Right, reuse them. And use that 00:16:30.659 --> 00:16:33.000 image reference feature to generate new poses 00:16:33.000 --> 00:16:35.139 of the same character. Keep the lighting similar, 00:16:35.259 --> 00:16:37.500 the backgrounds consistent. Maybe even make a 00:16:37.500 --> 00:16:40.320 simple little style guide document for your AI 00:16:40.320 --> 00:16:42.080 character's look. Like brand guidelines, but 00:16:42.080 --> 00:16:44.940 for an AI. Okay. Voice consistency too. Like 00:16:44.940 --> 00:16:47.559 we said, try generating VEO clips in one session. 00:16:47.789 --> 00:16:51.389 or, for perfect consistency, save your specific 00:16:51.389 --> 00:16:55.029 voice settings in 11 Labs, or keep really detailed 00:16:55.029 --> 00:16:57.210 notes on the voice design prompts that worked 00:16:57.210 --> 00:16:59.669 well. Okay, consistency nailed down. How do you 00:16:59.669 --> 00:17:02.049 scale this without burning out? Content batching. 00:17:02.330 --> 00:17:04.690 It's a lifesaver. Instead of scrambling to make 00:17:04.690 --> 00:17:07.630 one video every single day, plan out your whole 00:17:07.630 --> 00:17:11.150 week's worth of videos on, say, Monday. Spend 00:17:11.150 --> 00:17:13.670 a block of time generating all the images, another 00:17:13.670 --> 00:17:16.130 block writing all the scripts, then a bigger 00:17:16.130 --> 00:17:18.309 block editing everything together. Warping similar 00:17:18.309 --> 00:17:20.910 tasks. More efficient. Way more efficient. Saves 00:17:20.910 --> 00:17:23.589 a ton of mental switching costs. And then the 00:17:23.589 --> 00:17:27.210 really big scaling idea, multiple characters. 00:17:27.289 --> 00:17:29.710 Exactly. This is where the AI power truly shines. 00:17:29.789 --> 00:17:31.869 You could have multiple AI characters, each targeting 00:17:31.869 --> 00:17:34.410 a totally different niche. One for finance, one 00:17:34.410 --> 00:17:36.809 for, I don't know, vegan cooking. One for minimalist 00:17:36.809 --> 00:17:40.470 home organization. Yeah. Yeah. Beat. Whoa. Imagine 00:17:40.470 --> 00:17:43.349 scaling that. Like a billion queries. Each AI 00:17:43.349 --> 00:17:45.809 influencer reaching its own distinct audience 00:17:45.809 --> 00:17:49.269 segment. The potential reach is just mind -boggling. 00:17:49.569 --> 00:17:51.269 It really is. But you need to give each one a 00:17:51.269 --> 00:17:53.130 unique personality, right? Absolutely. Develop 00:17:53.130 --> 00:17:56.049 a distinct voice, style, and focus for each character. 00:17:56.269 --> 00:17:58.410 And then there's that authenticity piece. How 00:17:58.410 --> 00:18:01.630 do you engage authentically as an AI? You reply 00:18:01.630 --> 00:18:04.269 to comments, but do it from the character's perspective. 00:18:04.930 --> 00:18:07.920 Maintain the persona. Ask questions in your video 00:18:07.920 --> 00:18:11.279 descriptions to spark conversation. Create content 00:18:11.279 --> 00:18:14.039 based on what your audience asks for or suggests. 00:18:14.819 --> 00:18:17.559 Use polls. Run Q &A sessions through the character. 00:18:17.960 --> 00:18:19.960 It's about making the audience feel heard and 00:18:19.960 --> 00:18:22.299 building that community connection, even if the 00:18:22.299 --> 00:18:25.140 face is digital. So fostering community is still 00:18:25.140 --> 00:18:26.839 key. What about troubleshooting? Things will 00:18:26.839 --> 00:18:30.140 go wrong. Oh, for sure. Common issues. Inconsistent 00:18:30.140 --> 00:18:33.680 voice. We cover that. Try VEO sessions or use 00:18:33.680 --> 00:18:37.559 11 labs. Image quality not great. Get way more 00:18:37.559 --> 00:18:39.539 specific in your prompts. Use reference images. 00:18:39.880 --> 00:18:42.859 Try generating multiple options. Always upscale. 00:18:43.019 --> 00:18:46.059 Iterate and refine. Exactly. And finally, the 00:18:46.059 --> 00:18:49.599 legal and ethical side. This is all legal, but 00:18:49.599 --> 00:18:51.900 transparency is good practice. Many platforms 00:18:51.900 --> 00:18:55.259 now have labels for AI generated content. Use 00:18:55.259 --> 00:18:58.339 them. Your focus should always be on providing 00:18:58.339 --> 00:19:01.619 genuine value, not trying to trick people. Follow 00:19:01.619 --> 00:19:04.440 the platform's terms of service, and above all, 00:19:05.059 --> 00:19:07.539 prioritize giving helpful, accurate information, 00:19:07.740 --> 00:19:09.940 whatever your niche is. Be a responsible creator, 00:19:10.180 --> 00:19:12.579 even if you're using AI. Okay, so beyond all 00:19:12.579 --> 00:19:15.910 the technical consistency... the visuals, the 00:19:15.910 --> 00:19:18.569 voice, what's really the most vital human element 00:19:18.569 --> 00:19:21.210 needed for one of these AI micro -influencers 00:19:21.210 --> 00:19:24.150 to succeed long term. Building authentic engagement 00:19:24.150 --> 00:19:26.549 and genuine trust with the audience is still 00:19:26.549 --> 00:19:28.650 the most vital human element. Trust and engagement, 00:19:28.849 --> 00:19:31.029 even for AI, it all comes back to that. Pretty 00:19:31.029 --> 00:19:33.390 much. So let's try and wrap this up. What's the 00:19:33.390 --> 00:19:35.170 big picture here? What does this all mean? I 00:19:35.170 --> 00:19:37.089 think it means the AI micro -influencer thing 00:19:37.089 --> 00:19:39.430 offers this really unique shot at building a 00:19:39.430 --> 00:19:41.849 profitable online business, potentially, without 00:19:41.849 --> 00:19:43.730 ever putting your own face or voice out there. 00:19:44.009 --> 00:19:46.069 It fundamentally changes what it means to be 00:19:46.069 --> 00:19:48.450 a creator. Yeah, it lowers the barrier in some 00:19:48.450 --> 00:19:51.009 way. It's about combining these powerful AI tools, 00:19:51.150 --> 00:19:54.529 many of them free or low cost, with smart content 00:19:54.529 --> 00:19:57.410 strategy and knowing how to monetize. Right. 00:19:57.509 --> 00:19:59.210 And the core recipe doesn't really change. Give 00:19:59.210 --> 00:20:02.109 people real value. Keep your character consistent 00:20:02.109 --> 00:20:04.750 so they recognize and trust it. And actively 00:20:04.750 --> 00:20:07.299 engage with the community you build. This isn't 00:20:07.299 --> 00:20:09.960 just about cool tech, then. It's about participating 00:20:09.960 --> 00:20:12.299 in the creator economy, but completely on your 00:20:12.299 --> 00:20:14.819 own terms, shaping your digital presence exactly 00:20:14.819 --> 00:20:16.880 how you want. The tools are definitely ready. 00:20:17.299 --> 00:20:20.160 The market seems eager for niche content. The 00:20:20.160 --> 00:20:23.480 potential, honestly, for impact and income, it 00:20:23.480 --> 00:20:25.799 feels pretty immense right now. So what's the 00:20:25.799 --> 00:20:27.420 advice for someone listening who's intrigued 00:20:27.420 --> 00:20:30.410 by this? Start small. Don't try to do everything 00:20:30.410 --> 00:20:33.470 at once. Pick one character concept, one specific 00:20:33.470 --> 00:20:35.829 niche you know something about, and maybe just 00:20:35.829 --> 00:20:38.450 one platform to start. Master the workflow first. 00:20:38.650 --> 00:20:41.069 Exactly. Nail down that process image, script, 00:20:41.369 --> 00:20:43.930 video, edit, post. Get comfortable with it. Then 00:20:43.930 --> 00:20:46.900 think about scaling up from there. Every successful 00:20:46.900 --> 00:20:50.019 creator, human or AI driven, started with that 00:20:50.019 --> 00:20:52.680 first video, right? That first step. And yours, 00:20:53.019 --> 00:20:54.819 using these tools, could really be the start 00:20:54.819 --> 00:20:57.839 of something significant in this evolving digital 00:20:57.839 --> 00:21:00.559 world. Definitely. So maybe a final thought for 00:21:00.559 --> 00:21:03.180 everyone listening. What part of this new frontier 00:21:03.180 --> 00:21:05.900 stands out most to you? Is there a specific niche 00:21:05.900 --> 00:21:08.819 you think an AI micro -influencer could totally 00:21:08.819 --> 00:21:11.359 shake up or transform, something to chew on as 00:21:11.359 --> 00:21:13.099 you think about this really exciting landscape? 00:21:13.480 --> 00:21:15.380 Lots to think about. That's all for this steep 00:21:15.380 --> 00:21:17.220 dive. Until next time, keep exploring.