WEBVTT 00:00:00.000 --> 00:00:02.359 Imagine for a moment you need to repaint your 00:00:02.359 --> 00:00:05.980 backyard pergola. Now, instead of the old routine, 00:00:06.019 --> 00:00:09.000 you know, endless Google scrolling, what if you 00:00:09.000 --> 00:00:12.019 just asked an AI tool, like ChatGPT, and bam, 00:00:12.099 --> 00:00:14.380 within seconds, it gives you three perfect recommendations. 00:00:14.900 --> 00:00:17.460 It tells you exactly why each one is ideal. That's 00:00:17.460 --> 00:00:19.339 not some future thing. It's happening right now. 00:00:19.820 --> 00:00:22.140 And it's, well, it's reshaping digital marketing 00:00:22.140 --> 00:00:24.899 fundamentally. So for businesses, just relying 00:00:24.899 --> 00:00:27.500 on traditional Google SEO, that might mean you're 00:00:27.500 --> 00:00:31.170 missing out big time. This deep dive is all about 00:00:31.170 --> 00:00:34.469 what's being called AI SEO. It's a strategy that 00:00:34.469 --> 00:00:36.750 honestly can start showing results in days, not 00:00:36.750 --> 00:00:38.829 months. Our mission here is to walk you through 00:00:38.829 --> 00:00:41.189 a step -by -step approach. How to get your company 00:00:41.189 --> 00:00:43.329 positioned is the top choice when these AI tools 00:00:43.329 --> 00:00:45.409 make recommendations. Doesn't matter if you're 00:00:45.409 --> 00:00:47.530 a local shop or you offer services online, we're 00:00:47.530 --> 00:00:50.189 digging into insights from the AI SEO playbook, 00:00:50.570 --> 00:00:52.909 mastering AI recommendations to give you practical, 00:00:53.170 --> 00:00:55.369 usable strategies. Yeah, and what's really fascinating 00:00:55.369 --> 00:00:57.549 here, I think, is just how fundamentally different 00:00:57.549 --> 00:00:59.130 this whole landscape is. We're talking about 00:00:59.130 --> 00:01:03.549 tools like ChatGPT, Perplexity, Gemini. They 00:01:03.549 --> 00:01:05.750 aren't just finding information anymore. They're 00:01:05.750 --> 00:01:08.150 actively recommending businesses. And here's 00:01:08.150 --> 00:01:09.870 where it gets really, really interesting for 00:01:09.870 --> 00:01:12.390 you, the listener. Those customers coming from 00:01:12.390 --> 00:01:15.170 AI recommendations, they're not just leads. They 00:01:15.170 --> 00:01:18.890 are 4 .4 times more valuable than your typical 00:01:18.890 --> 00:01:22.870 Google Click customer. Wow. 4 .4 times. Yeah. 00:01:23.049 --> 00:01:25.469 It's not just a number, right? It implies the 00:01:25.469 --> 00:01:27.790 AI is acting like this really sophisticated pre 00:01:27.790 --> 00:01:31.269 -qualifier. So the users arrive with a higher 00:01:31.269 --> 00:01:34.049 degree of trust already baked in and a much clearer 00:01:34.049 --> 00:01:36.090 idea of what they want. They're just more likely 00:01:36.090 --> 00:01:39.030 to convert and stick around. That's an incredible 00:01:39.030 --> 00:01:41.670 statistic and a really powerful difference. So 00:01:41.670 --> 00:01:44.329 this isn't just another search engine. It's a 00:01:44.329 --> 00:01:47.120 completely new buyer's journey. Precisely. If 00:01:47.120 --> 00:01:49.739 you think about the bigger picture, AI isn't 00:01:49.739 --> 00:01:52.000 just a different search tool. It's a different 00:01:52.000 --> 00:01:55.239 way people buy things. The whole process from, 00:01:55.340 --> 00:01:58.739 hmm, I have a problem, to, ah, here's the exact 00:01:58.739 --> 00:02:00.900 solution I need, it happens right there in the 00:02:00.900 --> 00:02:04.359 chat. AI tries to give you objective, unbiased 00:02:04.359 --> 00:02:07.040 results without you, the user, having to wade 00:02:07.040 --> 00:02:09.120 through dozens of links. Which is totally different 00:02:09.120 --> 00:02:10.900 from scrolling through Google pages. Totally 00:02:10.900 --> 00:02:13.659 different. Traditional SEO gives you a list. 00:02:13.900 --> 00:02:16.639 AI aims to give you the answer. OK, and for anyone 00:02:16.639 --> 00:02:20.300 who's lived and breathed traditional SEO, the 00:02:20.300 --> 00:02:22.580 keyword obsession, that's got to change. Well, 00:02:22.699 --> 00:02:24.300 massively. You've hit on it. We used to count 00:02:24.300 --> 00:02:26.439 exact phrases, didn't we? Yeah, keyword density 00:02:26.439 --> 00:02:29.620 and all that. Right. But AI understands context, 00:02:30.099 --> 00:02:33.419 meaning, intent. It thinks much more like a person 00:02:33.419 --> 00:02:35.800 does. So instead of hammering cheap plumbing 00:02:35.800 --> 00:02:37.639 services, your content should answer something 00:02:37.639 --> 00:02:39.639 more like, who's the best plumber in Brooklyn 00:02:39.639 --> 00:02:42.240 for a family on a tight budget? See the difference. 00:02:42.500 --> 00:02:44.620 Yeah, it's grasping the nuance. Much more intelligent. 00:02:45.099 --> 00:02:47.819 Human -like, almost. And it gets even more personal, 00:02:47.860 --> 00:02:50.259 right? Because it knows things about the user. 00:02:50.840 --> 00:02:54.280 Location, past chats. That's right. Which means 00:02:54.280 --> 00:02:57.300 you need to really understand your ideal customer. 00:02:57.639 --> 00:03:00.280 deeply. If someone's asked about eco -friendly 00:03:00.280 --> 00:03:03.419 options before, the AI might prioritize your 00:03:03.419 --> 00:03:06.219 business if your content highlights, you know, 00:03:06.340 --> 00:03:09.000 your sustainable practices. Ah, okay. So it matches 00:03:09.000 --> 00:03:11.219 the recommendation to their specific needs and 00:03:11.219 --> 00:03:13.680 preferences. Exactly. Relevance to the individual. 00:03:13.900 --> 00:03:16.479 That personalization sounds incredibly powerful. 00:03:17.000 --> 00:03:18.919 Okay, so when you're actually writing content 00:03:18.919 --> 00:03:23.539 for this new AI world, the style shifts too, 00:03:23.780 --> 00:03:27.020 right? Less corporate jargon. Definitely. Conversational 00:03:27.020 --> 00:03:28.639 content just works better. Write like you're 00:03:28.639 --> 00:03:31.500 talking to a friend. Aim for, say, a seventh 00:03:31.500 --> 00:03:34.240 grade reading level. Simple, clear language. 00:03:34.500 --> 00:03:36.300 Skip the buzzwords that just confuse people. 00:03:36.620 --> 00:03:38.580 And probably confuse the AI too. Like instead 00:03:38.580 --> 00:03:41.139 of we leverage cutting edge methodologies. Right. 00:03:41.300 --> 00:03:43.300 Just say, we use proven methods to help your 00:03:43.300 --> 00:03:45.060 business run better. Or something simple like 00:03:45.060 --> 00:03:47.460 that. Keep it clear. Natural that's refreshing 00:03:47.460 --> 00:03:49.939 and the perspective you you mentioned it changes 00:03:49.939 --> 00:03:53.639 to less we do this and more What an expert might 00:03:53.639 --> 00:03:55.979 say that's a great point using the third -person 00:03:55.979 --> 00:03:58.780 perspective builds huge credibility with AI models 00:03:58.780 --> 00:04:02.039 So instead of saying we have 247 customer support 00:04:02.039 --> 00:04:04.900 you frame it more like one reason your business 00:04:04.900 --> 00:04:08.020 name stands out is its 247 customer support team 00:04:08.139 --> 00:04:11.060 Ah, OK. It positions you as an independently 00:04:11.060 --> 00:04:13.680 recommended choice. Exactly. Which is what AI 00:04:13.680 --> 00:04:17.079 models are trying to emulate an objective recommendation. 00:04:17.480 --> 00:04:20.259 Makes sense. Now, beyond just the content, there's 00:04:20.259 --> 00:04:22.519 another key difference. Where in the buyer's 00:04:22.519 --> 00:04:25.779 journey does AI SEO typically fit? Traditional 00:04:25.779 --> 00:04:28.779 SEO often goes for broad, top -of -funnel stuff 00:04:28.779 --> 00:04:32.079 like how to train a puppy. How's AISCO different 00:04:32.079 --> 00:04:34.779 there? It's a really fundamental shift. AISCO 00:04:34.779 --> 00:04:36.800 lives firmly at the bottom of the funnel. It's 00:04:36.800 --> 00:04:39.000 tackling those buyer intent questions. Things 00:04:39.000 --> 00:04:41.300 like, who is the best dog trainer in Phoenix 00:04:41.300 --> 00:04:43.420 right now? You're not just giving general info. 00:04:43.540 --> 00:04:45.779 You're competing to be the final answer, the 00:04:45.779 --> 00:04:48.060 immediate solution that AI recommends. And that's 00:04:48.060 --> 00:04:49.720 where those super valuable customers come from. 00:04:49.779 --> 00:04:52.319 That's right. They're ready to act. OK, so with 00:04:52.319 --> 00:04:55.810 these big shifts understood. The big question 00:04:55.810 --> 00:04:59.129 is, how do we actually do this? How do we engineer 00:04:59.129 --> 00:05:03.670 our online presence to speak AI's language? The 00:05:03.670 --> 00:05:05.569 journey starts right on our own website, doesn't 00:05:05.569 --> 00:05:08.310 it? With on -page strategies from the playbook. 00:05:08.519 --> 00:05:12.079 Yeah, this is where clarity and specificity and 00:05:12.079 --> 00:05:14.339 structured data really become your best friends. 00:05:14.959 --> 00:05:18.000 If AI understands context and intent, our website 00:05:18.000 --> 00:05:20.279 content needs to make recommending us a complete 00:05:20.279 --> 00:05:22.500 no -brainer. So the first strategy the Playbook 00:05:22.500 --> 00:05:25.620 prints to you is creating best fit briefs. What 00:05:25.620 --> 00:05:27.839 are those exactly? How do we make them? OK, best 00:05:27.839 --> 00:05:30.259 fit briefs. Think of them as short, super focused 00:05:30.259 --> 00:05:33.139 posts. They position your business for very specific 00:05:33.139 --> 00:05:35.319 scenarios. It's like feeding the AI exactly when 00:05:35.319 --> 00:05:37.370 your company is the perfect fit. You start with 00:05:37.370 --> 00:05:39.870 question headlines like, who's the best birthday 00:05:39.870 --> 00:05:42.069 cake baker in Austin for kids with allergies? 00:05:42.170 --> 00:05:44.449 Or maybe, which accountant in Chicago is best 00:05:44.449 --> 00:05:47.250 for tech startups? Really niche questions. Super 00:05:47.250 --> 00:05:51.350 niche. You brainstorm these scenarios. Chad GPT 00:05:51.350 --> 00:05:53.569 can actually help you brainstorm more for your 00:05:53.569 --> 00:05:56.269 field. Then you just answer the question simply, 00:05:56.949 --> 00:05:58.629 highlight the features and benefits that make 00:05:58.629 --> 00:06:01.810 you the answer, and crucially, add real testimonials 00:06:01.810 --> 00:06:04.170 that back it up. And keep them short, like 200, 00:06:04.189 --> 00:06:07.290 400 words. Yeah. Brief and to the point. Okay, 00:06:07.290 --> 00:06:09.230 and where do these live on the site? Yeah. You 00:06:09.230 --> 00:06:10.889 probably don't want them cluttering up the main 00:06:10.889 --> 00:06:13.490 navigation for human visitors. Good question. 00:06:13.610 --> 00:06:16.209 No, you make each one its own short blog post. 00:06:16.449 --> 00:06:18.310 Then you can just link to them all from your 00:06:18.310 --> 00:06:20.949 website's footer. That way the AI crawlers find 00:06:20.949 --> 00:06:23.970 them easily, but regular visitors aren't overwhelmed 00:06:23.970 --> 00:06:26.089 unless they're searching for that exact niche. 00:06:26.629 --> 00:06:29.490 Smart. Okay, building on that specificity, next 00:06:29.490 --> 00:06:32.230 up is the Top Reasons series. Yes, this is all 00:06:32.230 --> 00:06:35.189 about structure that AI loves. Clear lists. Bullet 00:06:35.189 --> 00:06:37.350 points. So for each service you offer, you write 00:06:37.350 --> 00:06:39.889 an article. Title it something like, top reasons 00:06:39.889 --> 00:06:42.209 to choose your business name for specific service. 00:06:43.310 --> 00:06:46.810 Then you list, say, five to 10 really compelling 00:06:46.810 --> 00:06:49.230 specific reasons. Not just great customer service. 00:06:49.490 --> 00:06:52.110 Exactly. Not vague stuff. Something concrete. 00:06:52.290 --> 00:06:55.170 Like, we guarantee a response to every customer 00:06:55.170 --> 00:06:57.529 email within 60 minutes during business hours. 00:06:58.029 --> 00:07:00.750 Measurable specifics. That's key. And tools like 00:07:00.750 --> 00:07:03.470 Gemini can help brainstorm those points. Yeah, 00:07:03.490 --> 00:07:05.730 they can be great for sparking ideas on your 00:07:05.730 --> 00:07:08.370 unique selling points. Okay, now for local businesses 00:07:08.370 --> 00:07:12.170 listening in. The next step sounds vital. Strategic 00:07:12.170 --> 00:07:15.149 service city posts. Oh, definitely. This is how 00:07:15.149 --> 00:07:18.689 you dominate local AI search. It's pretty systematic, 00:07:18.730 --> 00:07:21.149 actually. You basically make a spreadsheet, map 00:07:21.149 --> 00:07:22.910 your services against all the cities or even 00:07:22.910 --> 00:07:25.930 neighborhoods you serve. Then you create a dedicated 00:07:25.930 --> 00:07:29.300 post for every single combination. Like... Best 00:07:29.300 --> 00:07:31.139 air conditioner repair in Brooklyn, reliable 00:07:31.139 --> 00:07:34.100 cooling ink. Precisely. Then just one or two 00:07:34.100 --> 00:07:36.060 paragraphs written in the third person explaining 00:07:36.060 --> 00:07:38.259 why you're the best choice there, specifically. 00:07:38.800 --> 00:07:40.720 And sprinkle in some local testimonials if you 00:07:40.720 --> 00:07:42.240 have them. OK, now here's something that trips 00:07:42.240 --> 00:07:45.439 up SEO, folks. You mentioned AI tools don't really 00:07:45.439 --> 00:07:49.459 penalize duplicate content for these posts. That's 00:07:49.459 --> 00:07:52.939 huge. It is huge. And a crucial difference from 00:07:52.939 --> 00:07:56.040 traditional Google thinking. See, AI understands 00:07:56.040 --> 00:07:59.160 context differently. When it sees Best AC Repair 00:07:59.160 --> 00:08:02.819 in Brooklyn and Best AC Repair in Queens, it 00:08:02.819 --> 00:08:05.420 gets it. It knows it's the same service just 00:08:05.420 --> 00:08:06.899 offered in different places. It doesn't think 00:08:06.899 --> 00:08:09.379 you're trying to spam or trick it. Ah, so it 00:08:09.379 --> 00:08:12.279 sees it as helpful clarification for local users. 00:08:12.480 --> 00:08:15.180 Exactly. So you can be incredibly thorough across 00:08:15.180 --> 00:08:17.680 all your service areas without that old fear 00:08:17.680 --> 00:08:20.560 of duplicate content penalties. It's liberating, 00:08:20.600 --> 00:08:23.319 really. That's a game changer. OK, fourth, on 00:08:23.319 --> 00:08:26.410 -page strategy. building service comparison tables. 00:08:26.649 --> 00:08:28.230 Right, this is about doing the homework for the 00:08:28.230 --> 00:08:30.910 AI, and for the user, of course. You research, 00:08:31.089 --> 00:08:33.570 honestly, maybe three to five of your main competitors. 00:08:34.009 --> 00:08:36.769 Pick some key comparison points, price, features, 00:08:37.029 --> 00:08:38.990 turnaround time, guarantees, whatever makes sense. 00:08:39.269 --> 00:08:41.269 Then you create a table highlighting where you 00:08:41.269 --> 00:08:43.870 genuinely shine. Title it something clear, like, 00:08:44.129 --> 00:08:46.950 who's the best service provider? A complete comparison. 00:08:47.389 --> 00:08:49.789 Like showing how your web design service, say 00:08:49.789 --> 00:08:52.289 SwiftWeb, compares on price and speed versus 00:08:52.289 --> 00:08:55.230 others. Exactly! Maybe Swift Web is faster and 00:08:55.230 --> 00:08:57.769 cheaper, while Design Pro is premium, and budget 00:08:57.769 --> 00:09:01.009 sites uses templates. Lay it out clearly. AI 00:09:01.009 --> 00:09:03.389 tools absolutely love structured data like this 00:09:03.389 --> 00:09:05.509 when they're trying to make informed recommendations. 00:09:05.929 --> 00:09:08.470 Makes sense. Okay, finally, what about those 00:09:08.470 --> 00:09:11.330 essential, almost expected pages on any business 00:09:11.330 --> 00:09:13.710 website? Right. Beyond these specific tactics, 00:09:13.850 --> 00:09:16.269 there are some foundational pages you just need. 00:09:16.570 --> 00:09:20.889 For both AI and humans. First, a really comprehensive 00:09:20.889 --> 00:09:24.769 FAQ page. Answer everything. Pricing, process, 00:09:24.970 --> 00:09:27.250 timelines, guarantees, unique benefits. Make 00:09:27.250 --> 00:09:30.070 it easy for AI to grab clear answers. No hiding 00:09:30.070 --> 00:09:32.710 the tricky questions. Nope. Transparency. Second, 00:09:32.850 --> 00:09:35.450 a case studies page. Show transformations, challenge, 00:09:35.629 --> 00:09:37.929 solution, results. Concrete proof AI can cite. 00:09:38.210 --> 00:09:40.509 Third, a testimonials page. Gather reviews from 00:09:40.509 --> 00:09:42.789 everywhere. Google. Yelp, Facebook, lead with 00:09:42.789 --> 00:09:44.730 powerful stories. Quantity and average rating 00:09:44.730 --> 00:09:46.669 both matter here. And pricing, should we show 00:09:46.669 --> 00:09:49.190 it? Absolutely. A pricing page is critical. Don't 00:09:49.190 --> 00:09:51.690 hide it. Even if its ballpark ranges are starting 00:09:51.690 --> 00:09:54.809 at figures, transparency builds trust with AI 00:09:54.809 --> 00:09:57.009 and with customers asking about cost. OK, so 00:09:57.009 --> 00:09:59.649 we've solidified our own website, made it an 00:09:59.649 --> 00:10:02.309 AI -friendly fortress of information. What's 00:10:02.309 --> 00:10:05.000 next? Where do we focus off page? Right, because 00:10:05.000 --> 00:10:07.379 your own site is just part of the picture. AI 00:10:07.379 --> 00:10:10.059 learns from everywhere. This is where AI's ability 00:10:10.059 --> 00:10:11.879 to pull together information from all sorts of 00:10:11.879 --> 00:10:13.580 places really comes into play. It learns about 00:10:13.580 --> 00:10:16.899 businesses from countless directories, platforms, 00:10:17.740 --> 00:10:20.620 not just backlinks like in the old days. And 00:10:20.620 --> 00:10:23.419 consistency here is absolutely vital. Your name, 00:10:23.700 --> 00:10:25.919 address, phone number, your NAP, it needs to 00:10:25.919 --> 00:10:28.809 be identical everywhere. Any mismatch confuses 00:10:28.809 --> 00:10:32.289 the AI. Got it. So step six is basically getting 00:10:32.289 --> 00:10:34.389 mentioned everywhere consistently. What's the 00:10:34.389 --> 00:10:36.169 essential checklist there? You've got to nail 00:10:36.169 --> 00:10:39.169 the basics first. Google, business profile, Bing 00:10:39.169 --> 00:10:41.110 places, Better Business Bureau, your LinkedIn 00:10:41.110 --> 00:10:43.429 company page, all your relevant social media. 00:10:43.809 --> 00:10:45.970 Fill out those about sections completely and 00:10:45.970 --> 00:10:49.250 accurately. Then think industry and local directories. 00:10:49.409 --> 00:10:51.850 Yelp is crucial. AI tools really favor Yelp reviews 00:10:51.850 --> 00:10:54.370 right now. Why Yelp specifically? It seems to 00:10:54.370 --> 00:10:56.629 be because of its structured review data, its 00:10:56.629 --> 00:10:59.629 detailed business categories, it's just a rich, 00:11:00.110 --> 00:11:02.850 easy to parse data set for AI models currently. 00:11:03.690 --> 00:11:06.789 So Yelp, Angie's List, Home Advisor if relevant, 00:11:07.110 --> 00:11:09.649 and any directories specific to your niche, find 00:11:09.649 --> 00:11:12.289 them, be on them. That sounds like a lot of manual 00:11:12.289 --> 00:11:14.929 work. It can be. That's why a tool like Yex can 00:11:14.929 --> 00:11:17.809 be super helpful. It pushes your info out to 00:11:17.809 --> 00:11:19.929 hundreds of platforms at once, ensuring that 00:11:19.929 --> 00:11:22.610 critical NAP consistency saves a ton of time. 00:11:22.850 --> 00:11:26.289 Good tip. OK, speaking of Yelp again, step seven 00:11:26.289 --> 00:11:28.850 is all about focusing heavily on getting five 00:11:28.850 --> 00:11:31.289 star reviews. Sounds like quantity and quality 00:11:31.289 --> 00:11:33.730 both matter a lot. They absolutely do. Reviews 00:11:33.730 --> 00:11:36.690 are a huge signal for AI. Focus effort on Yelp 00:11:36.690 --> 00:11:39.190 because, as we said, AI currently weights it 00:11:39.190 --> 00:11:41.409 heavily. Now, this doesn't mean paying for Yelp 00:11:41.409 --> 00:11:43.649 ads. Just focus on getting legitimate reviews 00:11:43.649 --> 00:11:45.690 from happy customers. How do you do that effectively? 00:11:46.029 --> 00:11:48.169 Ask. Directly ask your happy clients. Give them 00:11:48.169 --> 00:11:50.730 a direct link to make it easy. And respond professionally 00:11:50.730 --> 00:11:52.909 to all reviews, positive or negative, shows you're 00:11:52.909 --> 00:11:55.370 engaged. But yeah, aim for both quantity and 00:11:55.370 --> 00:11:58.470 a high average rating. Makes sense. Okay, step 00:11:58.470 --> 00:12:01.350 eight sounds really powerful. Getting featured 00:12:01.350 --> 00:12:03.669 in best -of articles. Third -party validation. 00:12:04.129 --> 00:12:06.429 Yeah, this is definitely a high -impact strategy. 00:12:06.889 --> 00:12:09.230 When someone else says you're great, AI takes 00:12:09.230 --> 00:12:11.980 serious notice. There are a few ways to approach 00:12:11.980 --> 00:12:15.000 this. One is the outreach method. Find bloggers, 00:12:15.299 --> 00:12:17.559 local journalists, anyone writing those best 00:12:17.559 --> 00:12:21.039 businesses in town roundups. Hitch them. Explain 00:12:21.039 --> 00:12:23.879 why your business deserves to be included. Unique 00:12:23.879 --> 00:12:26.320 value customer results. Do they need to link 00:12:26.320 --> 00:12:29.090 back to your site? Interestingly, no, not necessarily 00:12:29.090 --> 00:12:32.049 for AI SEO. Just the mention of your business 00:12:32.049 --> 00:12:34.309 name itself helps build that external authority 00:12:34.309 --> 00:12:36.629 signal. Though LINQ is always nice for traditional 00:12:36.629 --> 00:12:39.370 SEO, too, of course. Then there's paid placement. 00:12:39.710 --> 00:12:42.169 You can use SEO services to place well -written 00:12:42.169 --> 00:12:44.970 valuable articles on relevant blogs. It costs 00:12:44.970 --> 00:12:46.870 money, but it can be effective if done right. 00:12:47.149 --> 00:12:50.409 And the DIY option. creating your own best -of 00:12:50.409 --> 00:12:52.850 list through a press release. Yeah, that's a 00:12:52.850 --> 00:12:54.889 clever tactic. You write your own article, like 00:12:54.889 --> 00:12:56.909 top five your service providers in your city, 00:12:57.350 --> 00:12:59.490 and guess who's number one? You are. Exactly. 00:12:59.830 --> 00:13:02.629 Then you use a press release distribution service 00:13:02.629 --> 00:13:05.029 to send it out to news outlets. Sometimes local 00:13:05.029 --> 00:13:08.610 affiliates of NBC, CBS, Fox pick these up. The 00:13:08.610 --> 00:13:11.549 key is the content has to be genuinely newsworthy. 00:13:11.710 --> 00:13:14.450 You can't just say, we're great. Tie it to a 00:13:14.450 --> 00:13:17.129 customer success story, a new service launch, 00:13:17.250 --> 00:13:20.440 an award. maybe community involvement, something 00:13:20.440 --> 00:13:23.059 that makes it feel like actual news. That's quite 00:13:23.059 --> 00:13:25.279 a range of strategies, from foundational website 00:13:25.279 --> 00:13:28.460 work to sophisticated outreach. So beyond just 00:13:28.460 --> 00:13:30.559 following these steps, is there an art to it? 00:13:31.019 --> 00:13:34.059 Advanced tips, pitfalls to avoid. Absolutely. 00:13:34.440 --> 00:13:36.320 This is where critical thinking comes in. We 00:13:36.320 --> 00:13:38.919 know what to do now, but how you do it, and maybe 00:13:38.919 --> 00:13:41.120 more importantly, what you don't do, that makes 00:13:41.120 --> 00:13:43.460 a huge difference. It's about constant refinement. 00:13:43.659 --> 00:13:45.360 Okay, let's start with writing style again. What 00:13:45.360 --> 00:13:48.419 are the key guidelines for making AI really trust 00:13:48.419 --> 00:13:51.139 your content? Right, the sweet spot is this blend. 00:13:51.419 --> 00:13:53.980 Friendly, conversational tone, but still credible, 00:13:54.360 --> 00:13:57.019 expert. Use simple language, short sentences, 00:13:57.279 --> 00:14:00.120 talk directly to the reader, to you. But here's 00:14:00.120 --> 00:14:02.179 that nuance again. Frame a lot of it from that 00:14:02.179 --> 00:14:07.399 third -person view. An impartial expert. we are 00:14:07.399 --> 00:14:09.440 known for. Exactly. It just sounds more objective. 00:14:09.460 --> 00:14:12.419 And then back up everything with specifics. Concrete 00:14:12.419 --> 00:14:15.639 details, numbers, locations, processes, no vague 00:14:15.639 --> 00:14:18.600 claims. AI wants proof. So it's not just the 00:14:18.600 --> 00:14:20.840 words, but how you structure it all and keep 00:14:20.840 --> 00:14:23.460 it current. Definitely. Content organization 00:14:23.460 --> 00:14:26.179 matters. Create logical structures like content 00:14:26.179 --> 00:14:29.039 clusters. Group all your service pages together. 00:14:29.419 --> 00:14:32.940 Link related posts naturally. Helps AI and humans 00:14:32.940 --> 00:14:35.850 understand your expertise. And then regular updates 00:14:35.850 --> 00:14:38.830 are crucial. Add new testimonials, case studies, 00:14:39.190 --> 00:14:41.649 update service details, pricing. This tells AI 00:14:41.649 --> 00:14:44.629 you're active, reliable, authoritative. Fresh 00:14:44.629 --> 00:14:46.960 information is key. How do we even know if this 00:14:46.960 --> 00:14:49.419 is working? How do you measure AISCO success? 00:14:49.720 --> 00:14:51.679 It seems trickier than just checking Google Analytics. 00:14:52.139 --> 00:14:53.659 It requires looking at a few different things. 00:14:53.879 --> 00:14:56.159 First, try to track direct data traffic. See 00:14:56.159 --> 00:14:58.679 if you can identify referrals from chat GPT, 00:14:58.759 --> 00:15:01.139 perplexity, et cetera, in your analytics. Track 00:15:01.139 --> 00:15:03.399 conversions from those sources. And remember 00:15:03.399 --> 00:15:05.759 that higher customer value are you seeing that. 00:15:06.139 --> 00:15:09.019 OK, what else? Second, measure recommendation 00:15:09.019 --> 00:15:13.059 frequency. You have to actively test this. Regularly 00:15:13.059 --> 00:15:15.899 ask relevant questions on different AI platforms. 00:15:16.480 --> 00:15:18.539 Use different phrasing, different locations, 00:15:19.019 --> 00:15:21.600 see how often you pop up and where you rank compared 00:15:21.600 --> 00:15:24.659 to competitors. So become an AI power user yourself. 00:15:24.980 --> 00:15:28.039 Kind of, yeah. And third, monitor review growth. 00:15:28.379 --> 00:15:30.639 Keep track of new reviews everywhere, watch your 00:15:30.639 --> 00:15:32.460 average rating, track how quickly you're getting 00:15:32.460 --> 00:15:34.740 reviews and how fast you respond. And this testing 00:15:34.740 --> 00:15:36.960 isn't a one -off thing, right? It's continuous. 00:15:37.240 --> 00:15:39.580 Absolutely. It's an ongoing loop. Regular AI 00:15:39.580 --> 00:15:41.419 queries are part of the routine. Keep searching 00:15:41.419 --> 00:15:44.179 for your services and do ongoing competitive 00:15:44.179 --> 00:15:47.200 analysis. Who is showing up in those recommendations? 00:15:47.379 --> 00:15:49.820 Look at their content. What are they doing well? 00:15:50.200 --> 00:15:52.440 Where can you differentiate or improve? You've 00:15:52.440 --> 00:15:54.419 got to stay agile. OK, finally, what are the 00:15:54.419 --> 00:15:56.820 big mistakes? What should people actively avoid 00:15:56.820 --> 00:15:59.779 doing? Good question. First, don't obsess over 00:15:59.779 --> 00:16:02.679 keywords like the old days. AI gets context. 00:16:02.980 --> 00:16:06.519 Focus on helpful, natural language. Second, don't 00:16:06.519 --> 00:16:10.259 write only for AI. Remember humans. Balance optimization 00:16:10.259 --> 00:16:13.159 with readability, authenticity. Make it good 00:16:13.159 --> 00:16:15.559 for people first. That's important. Third, don't 00:16:15.559 --> 00:16:18.279 ignore mobile. So many AI users are on their 00:16:18.279 --> 00:16:19.720 phones, they might click your recommendation 00:16:19.720 --> 00:16:22.659 and call immediately. Your site has to work flawlessly 00:16:22.659 --> 00:16:26.200 on mobile. easy contact info. And last, maybe 00:16:26.200 --> 00:16:29.080 most importantly, don't ditch traditional SEO 00:16:29.080 --> 00:16:32.480 completely. AI SEO is a powerful addition, a 00:16:32.480 --> 00:16:35.360 compliment, not a total replacement. A balanced 00:16:35.360 --> 00:16:37.720 strategy using both is usually better. That is 00:16:37.720 --> 00:16:40.700 a truly comprehensive playbook. Okay, for someone 00:16:40.700 --> 00:16:42.940 listening right now, feeling inspired, maybe 00:16:42.940 --> 00:16:45.679 a little overwhelmed, how do they actually start? 00:16:45.740 --> 00:16:48.120 How do they get those results in days, not months, 00:16:48.299 --> 00:16:49.779 realistically? Yeah, it can seem like a lot, 00:16:50.100 --> 00:16:51.940 but the playbook breaks it down into a pretty 00:16:51.940 --> 00:16:54.799 clear 30 -day action plan. Manageable weekly 00:16:54.799 --> 00:16:57.000 sprints. It helps you translate all this into 00:16:57.000 --> 00:16:59.039 action without getting bogged down. Okay, lay 00:16:59.039 --> 00:17:01.360 it out for us. Week one. Week one. Foundation 00:17:01.360 --> 00:17:04.640 setup. Priority one. Create maybe 10 to 15... 00:17:04.140 --> 00:17:06.819 of those best fit briefs, get those specific 00:17:06.819 --> 00:17:09.160 scenarios covered, then set up your essential 00:17:09.160 --> 00:17:12.299 website pages, the FAQ, testimonials, and that 00:17:12.299 --> 00:17:14.619 transparent pricing page. And claim your main 00:17:14.619 --> 00:17:17.119 business profiles, Google business profile, Yelp, 00:17:17.319 --> 00:17:19.960 key social media. Get the basics locked down. 00:17:20.200 --> 00:17:23.480 Got it. Then week two moves into content creation. 00:17:23.920 --> 00:17:26.319 Exactly. Week two is content creation. Write 00:17:26.319 --> 00:17:28.519 that top reason series for each of your core 00:17:28.519 --> 00:17:31.400 services. If you're local, start creating those 00:17:31.400 --> 00:17:34.160 service city combination posts. Cover your main 00:17:34.160 --> 00:17:36.799 areas and build your first comparison table. 00:17:37.000 --> 00:17:40.059 Start showing how you stack up. Week three turns 00:17:40.059 --> 00:17:42.960 to the off -page stuff. It does. Week three is 00:17:42.960 --> 00:17:46.140 off -page optimization. Start listing your business 00:17:46.140 --> 00:17:48.859 on those relevant directories, industry -specific, 00:17:49.079 --> 00:17:51.839 local ones. Launch a proactive review collection 00:17:51.839 --> 00:17:54.420 campaign. Ask those happy customers. Make it 00:17:54.420 --> 00:17:56.839 easy for them. Prioritize getting good reviews 00:17:56.839 --> 00:17:59.740 flowing. And start researching those best -of 00:17:59.740 --> 00:18:01.480 article opportunities. See who's writing them 00:18:01.480 --> 00:18:03.900 in your space. Okay, and by week four, it's already 00:18:03.900 --> 00:18:06.109 time to test and adjust. That's the feedback 00:18:06.109 --> 00:18:08.809 loop kicking in. Week four is testing and refinement. 00:18:09.069 --> 00:18:11.630 Start actively testing AI tools with relevant 00:18:11.630 --> 00:18:14.190 queries for your services. See where you stand. 00:18:14.609 --> 00:18:16.569 Analyze which content seems to be performing 00:18:16.569 --> 00:18:19.150 best. Which pages are driving those valuable 00:18:19.150 --> 00:18:21.910 AI referrals. And based on that, start planning 00:18:21.910 --> 00:18:23.849 your content additions for the next month. It's 00:18:23.849 --> 00:18:26.890 a cycle. Learn, adapt, improve continuously. 00:18:27.250 --> 00:18:30.309 Wow. This deep dive has really hammered home 00:18:30.309 --> 00:18:33.450 that AI SEO isn't just some you know, passing 00:18:33.450 --> 00:18:38.190 fad, it's a fundamental shift, a massive opportunity 00:18:38.190 --> 00:18:40.890 really for businesses ready to adapt. And that 00:18:40.890 --> 00:18:45.250 promise results in days, customers 4 .4 times 00:18:45.250 --> 00:18:48.349 more valuable. That's pretty compelling, hard 00:18:48.349 --> 00:18:50.670 to ignore. Yeah, I think the key takeaway if 00:18:50.670 --> 00:18:52.970 we connect it all back is that these AI tools, 00:18:53.329 --> 00:18:55.769 they think more like humans. or at least they 00:18:55.769 --> 00:18:58.029 try to, they wanna recommend businesses that 00:18:58.029 --> 00:19:01.329 are genuinely helpful, specific, authentic. So 00:19:01.329 --> 00:19:04.130 if you focus your efforts on embodying those 00:19:04.130 --> 00:19:06.390 core principles, being helpful, specific, authentic, 00:19:06.470 --> 00:19:08.529 you're naturally positioning yourself perfectly 00:19:08.529 --> 00:19:10.430 for this new landscape, however it evolves. So 00:19:10.430 --> 00:19:12.710 the encouragement for you listening is, start 00:19:12.710 --> 00:19:15.089 today. Even just with those foundation pieces, 00:19:15.150 --> 00:19:17.430 the best fit briefs, the essential website pages, 00:19:17.549 --> 00:19:19.970 get those in place. The businesses that act now 00:19:19.970 --> 00:19:21.710 that start building this AI -friendly presence, 00:19:21.849 --> 00:19:23.410 they're gonna have a significant advantage moving 00:19:23.410 --> 00:19:25.549 forward. Maybe here's a final thought for you 00:19:25.549 --> 00:19:28.170 to chew on. As AI keeps getting smarter, keeps 00:19:28.170 --> 00:19:30.589 evolving, the specific tools, the algorithms, 00:19:30.730 --> 00:19:32.730 yeah, they'll probably change. But those fundamentals, 00:19:32.849 --> 00:19:35.430 being truly helpful, being incredibly specific, 00:19:35.789 --> 00:19:38.049 being authentic and transparent, those things 00:19:38.049 --> 00:19:39.730 will always matter. So the question becomes, 00:19:40.269 --> 00:19:42.690 how will you ensure your business consistently 00:19:42.690 --> 00:19:45.390 remains that undeniable go -to recommendation 00:19:45.390 --> 00:19:47.690 in a world increasingly powered by intelligent 00:19:47.690 --> 00:19:48.150 AI?