WEBVTT 00:00:00.000 --> 00:00:01.800 Have you ever, you know, built something really 00:00:01.800 --> 00:00:04.139 great, something you poured hours into, convinced 00:00:04.139 --> 00:00:05.879 it would make a difference, and then you launch 00:00:05.879 --> 00:00:08.259 it and it's just crickets. It happens a lot, 00:00:08.380 --> 00:00:11.359 right? This assumption that quality alone is 00:00:11.359 --> 00:00:15.179 enough. But what if there's a better way, a proven 00:00:15.179 --> 00:00:17.000 method, actually, maybe a bit counterintuitive 00:00:17.000 --> 00:00:19.780 to make sure what you build actually, well, pays 00:00:19.780 --> 00:00:24.000 the rent. Welcome to the deep dive. Yeah, today 00:00:24.000 --> 00:00:26.379 we're digging into exactly that. How to build, 00:00:26.440 --> 00:00:29.969 let's call it an AI powered money machine. Basically 00:00:29.969 --> 00:00:32.689 using Google Ads the smart way. Right. We've 00:00:32.689 --> 00:00:34.789 basically synthesized a really comprehensive 00:00:34.789 --> 00:00:37.689 guide here, pulling from experts like Greg Eisenberg 00:00:37.689 --> 00:00:41.469 and the paid ads wizard Cody Schneider. It's 00:00:41.469 --> 00:00:43.609 packed with good stuff. Yeah. Seriously practical 00:00:43.609 --> 00:00:46.590 advice. So our mission today really is to lay 00:00:46.590 --> 00:00:49.689 out an actionable playbook. No fluff. We want 00:00:49.689 --> 00:00:52.390 to show you how you can turn your AI apps or 00:00:52.390 --> 00:00:56.030 really any digital product into a revenue stream 00:00:56.030 --> 00:00:59.299 you can actually predict and scale. This isn't 00:00:59.299 --> 00:01:02.020 about wishful thinking or just coding based on 00:01:02.020 --> 00:01:04.739 a vibe. It's about real steps, real numbers, 00:01:04.879 --> 00:01:07.200 building something that works financially. OK, 00:01:07.319 --> 00:01:09.819 let's get into this core idea because it flips 00:01:09.819 --> 00:01:13.069 things around. Most people building stuff. myself 00:01:13.069 --> 00:01:16.109 included sometimes guilty yeah we do it backwards 00:01:16.109 --> 00:01:19.129 we slave away often in secret perfecting the 00:01:19.129 --> 00:01:21.730 product and then we try to figure out okay how 00:01:21.730 --> 00:01:23.650 do we sell this thing and that's often where 00:01:23.650 --> 00:01:25.989 it falls apart even if the product itself is 00:01:25.989 --> 00:01:27.650 brilliant just leads to a lot of frustration 00:01:27.650 --> 00:01:30.670 it really does so this cody schneider method 00:01:30.670 --> 00:01:33.569 it turns that completely on its head it's simple 00:01:33.569 --> 00:01:37.129 but wow effective first you have to validate 00:01:37.129 --> 00:01:39.829 like really validate that people desperately 00:01:39.829 --> 00:01:42.450 need what you're thinking of building the pain 00:01:42.450 --> 00:01:45.290 point. Exactly. Second, figure out the sales 00:01:45.290 --> 00:01:47.469 system. How are you actually going to reach those 00:01:47.469 --> 00:01:50.170 people and sell it? Get that nailed down. Right. 00:01:50.390 --> 00:01:53.329 And only then, once you have proven demand and 00:01:53.329 --> 00:01:55.810 a sales plan, then you actually build the thing. 00:01:55.930 --> 00:01:58.530 It's just core business sense, really. Have something 00:01:58.530 --> 00:02:00.650 people want and know how to sell it repeatedly. 00:02:00.950 --> 00:02:03.609 So what's the fundamental shift in this validate 00:02:03.609 --> 00:02:07.189 first mindset? Boil down. Find the demand, map 00:02:07.189 --> 00:02:09.710 out the selling process, then build. Simple as 00:02:09.710 --> 00:02:11.460 that. Okay, here's a great way to think about 00:02:11.460 --> 00:02:14.639 this. Imagine an ATM, like right in your house. 00:02:14.699 --> 00:02:17.060 Okay. And every time you put a dollar in, it 00:02:17.060 --> 00:02:20.240 spits $4 back out. Guaranteed. Ha! Yeah, what 00:02:20.240 --> 00:02:21.939 would you do? You'd be stuffing every dollar 00:02:21.939 --> 00:02:24.080 you could find into that thing. Right. As fast 00:02:24.080 --> 00:02:27.020 as possible. Absolutely. Non -stop. And that's 00:02:27.020 --> 00:02:29.560 the ideal for a well -tuned paid ad campaign. 00:02:29.680 --> 00:02:32.879 It's a predictable, scalable machine. But here's 00:02:32.879 --> 00:02:36.500 where lots of indie builders, maybe, get tripped 00:02:36.500 --> 00:02:40.099 up. They focus only on the cheek. The cost to 00:02:40.099 --> 00:02:42.159 acquire a customer. How much it costs to get 00:02:42.159 --> 00:02:45.539 one person to sign up or buy. Right. And they 00:02:45.539 --> 00:02:48.259 miss the bigger picture. LTV, customer lifetime 00:02:48.259 --> 00:02:50.800 value. How much that customer is worth over time. 00:02:51.000 --> 00:02:53.000 Cody Schneider's own numbers are a perfect example. 00:02:53.319 --> 00:02:55.639 He might spend $80 to get a customer that's the 00:02:55.639 --> 00:02:59.319 CKAC. And maybe that customer only pays $39 up 00:02:59.319 --> 00:03:02.039 front. So on paper, that looks like a loss, right? 00:03:02.180 --> 00:03:05.199 $80 out, $39 in. Yeah, you'd think, shut it down. 00:03:05.439 --> 00:03:08.080 But his LTV, the total value from that customer 00:03:08.080 --> 00:03:11.680 is $550. You're investing $80 to make $550 eventually. 00:03:12.180 --> 00:03:14.400 It's a long -term profitable investment, not 00:03:14.400 --> 00:03:17.740 an initial loss. So an initial financial loss 00:03:17.740 --> 00:03:20.219 isn't always the full story here. No, not at 00:03:20.219 --> 00:03:23.280 all. Long -term customer value truly defines 00:03:23.280 --> 00:03:26.419 profitability. Okay, check this out. This stat 00:03:26.419 --> 00:03:28.780 kind of blew my mind. Cody Schneider has apparently 00:03:28.780 --> 00:03:33.000 paid his rent consistently for 10 years by targeting 00:03:33.000 --> 00:03:35.800 keywords that get only about 100 searches a month. 00:03:36.000 --> 00:03:38.819 Just 100. That really puts things in perspective, 00:03:39.000 --> 00:03:41.360 doesn't it? Forget chasing millions of eyeballs. 00:03:41.879 --> 00:03:44.460 Let's do the simple math. You target those 100 00:03:44.460 --> 00:03:46.860 people searching for something super specific. 00:03:47.139 --> 00:03:50.800 Your tool costs, say, $49 a month. That alone 00:03:50.800 --> 00:03:53.800 could bring in almost $4 ,900 in monthly recurring 00:03:53.800 --> 00:03:57.639 revenue, MRR. From just 100 searches. Yeah. And 00:03:57.639 --> 00:03:59.719 often these are pretty simple tools. They solve 00:03:59.719 --> 00:04:02.620 one niche problem really well. Minimal customer 00:04:02.620 --> 00:04:04.699 service needed so profit margins can be insane, 00:04:04.840 --> 00:04:08.599 like 95%. The lesson is clear. Stop dreaming 00:04:08.599 --> 00:04:11.199 about building the next Facebook. The real money, 00:04:11.319 --> 00:04:13.199 the sustainable money is often in building a 00:04:13.199 --> 00:04:15.860 portfolio of these small focused tools. The riches 00:04:15.860 --> 00:04:17.980 really are in the niches. What makes these smaller 00:04:17.980 --> 00:04:21.100 niche markets so uniquely profitable then? Lower 00:04:21.100 --> 00:04:24.360 competition, much higher margins, and super focused 00:04:24.360 --> 00:04:26.800 demand. People know what they want. All right, 00:04:26.819 --> 00:04:29.379 let's dive into the Google Ads specifics. Phase 00:04:29.379 --> 00:04:32.399 one, the validation before building part. This 00:04:32.399 --> 00:04:35.360 is all about making sure people actually want 00:04:35.360 --> 00:04:38.100 what you're thinking of building before you write 00:04:38.100 --> 00:04:40.660 a single line of code. Crucial first step. So 00:04:40.660 --> 00:04:42.699 you use a tool like the keywords everywhere, 00:04:42.939 --> 00:04:45.720 Chrome extension, find keywords related to your 00:04:45.720 --> 00:04:48.720 idea with at least, say, 100 searches a month. 00:04:48.839 --> 00:04:52.509 But then here's the key. Add Reddit. to your 00:04:52.509 --> 00:04:56.089 search like youtube channel email extractor reddit 00:04:56.480 --> 00:04:58.759 This digs up real conversations, people complaining, 00:04:58.939 --> 00:05:00.839 asking for solutions. You're looking for that 00:05:00.839 --> 00:05:03.019 raw, unfiltered demand, like someone literally 00:05:03.019 --> 00:05:05.660 posting, request for sauce, I need a YouTube 00:05:05.660 --> 00:05:07.819 email scraper. Right, and that finds the actual 00:05:07.819 --> 00:05:10.639 pain. Then you move to phase two, setting up 00:05:10.639 --> 00:05:12.480 your campaign with progressive optimization. 00:05:12.680 --> 00:05:14.800 Think of it like you've got to walk before you 00:05:14.800 --> 00:05:17.639 run. A huge mistake is jumping straight to optimizing 00:05:17.639 --> 00:05:20.860 for payments. Google's algorithm, it needs data 00:05:20.860 --> 00:05:23.740 to learn. You have to feed it step by step. Makes 00:05:23.740 --> 00:05:27.449 sense. Start with a clicks campaign. Goal. Just 00:05:27.449 --> 00:05:29.990 get data. Collect clicks. Once you have enough 00:05:29.990 --> 00:05:33.449 clicks and maybe 30 to 50 actual signups, then 00:05:33.449 --> 00:05:36.569 you switch the campaign goal to optimizing for 00:05:36.569 --> 00:05:39.230 signups. Got it. Clicks first, then signups. 00:05:39.290 --> 00:05:41.990 Exactly. And only after that has run for a bit 00:05:41.990 --> 00:05:44.529 and gathered solid signup data do you finally 00:05:44.529 --> 00:05:47.149 switch to optimizing for payments. trying to 00:05:47.149 --> 00:05:49.089 go straight to payments. You're basically flying 00:05:49.089 --> 00:05:51.629 blind. The algorithm has nothing to work with. 00:05:51.790 --> 00:05:54.850 So why is this progressive optimization so critical 00:05:54.850 --> 00:05:57.910 for Google's algorithm to learn effectively? 00:05:58.310 --> 00:06:01.230 It provides the essential foundational data for 00:06:01.230 --> 00:06:04.290 truly smart ad tuning. Needs that learning curve. 00:06:04.509 --> 00:06:06.819 Okay, phase three. Keyword strategy. We're talking 00:06:06.819 --> 00:06:09.420 phrase match. This seems key for targeting. Absolutely. 00:06:09.620 --> 00:06:11.819 You want to use phrase match keywords in Google 00:06:11.819 --> 00:06:13.600 ads. That means putting your keywords inside 00:06:13.600 --> 00:06:16.800 quotation marks. Like YouTube email scraper in 00:06:16.800 --> 00:06:19.220 quotes. Exactly. That hits the sweet spot. If 00:06:19.220 --> 00:06:22.199 you use broad match, no quotes, you'll get tons 00:06:22.199 --> 00:06:25.160 of irrelevant clicks wasting money. And exact 00:06:25.160 --> 00:06:27.199 match. Well, it used to be super strict, but 00:06:27.199 --> 00:06:29.199 now it's a bit looser. So phrase match is generally 00:06:29.199 --> 00:06:31.579 the most efficient. Good tip. And here's a massive 00:06:31.579 --> 00:06:36.220 pro tip. Message match. This is critical. The 00:06:36.220 --> 00:06:39.399 keyword the user searches for. The ad they see. 00:06:40.180 --> 00:06:43.600 And the main headline on your landing page. They 00:06:43.600 --> 00:06:45.839 all need to use the exact same language. That 00:06:45.839 --> 00:06:48.800 consistency is message match. It builds instant 00:06:48.800 --> 00:06:51.060 trust and tells the user, yep, you're in the 00:06:51.060 --> 00:06:54.579 right place. Huge for conversion rates. So once 00:06:54.579 --> 00:06:57.319 you've got that message match dialed in. How 00:06:57.319 --> 00:06:59.519 do you track if it's actually working? What's 00:06:59.519 --> 00:07:02.379 the technical plumbing behind it all? The nervous 00:07:02.379 --> 00:07:04.319 system, as the guide calls it. Right, phase four. 00:07:04.379 --> 00:07:05.920 The nervous system, your technical setup, this 00:07:05.920 --> 00:07:07.560 is the control center. Without it, yeah, you're 00:07:07.560 --> 00:07:10.420 flying blind again. The key piece is Google Tag 00:07:10.420 --> 00:07:13.600 Manager, GTM. Okay, GCM. Think of it like a container 00:07:13.600 --> 00:07:16.259 on your website. It lets you add and manage all 00:07:16.259 --> 00:07:18.639 those tracking codes, pixels, conversion tags, 00:07:18.819 --> 00:07:21.019 without having to mess with your website's actual 00:07:21.019 --> 00:07:23.240 code every time. Super handy. So it simplifies 00:07:23.240 --> 00:07:26.199 things. Massively. You set up GTM, then you connect 00:07:26.199 --> 00:07:28.709 it to Google Ads. you use gpm to tell google 00:07:28.709 --> 00:07:30.610 ads when important things happen on your site 00:07:30.610 --> 00:07:32.689 like a sign up or a purchase these are your custom 00:07:32.689 --> 00:07:34.829 conversion events this connection gives you that 00:07:34.829 --> 00:07:37.569 really granular data in google ads you can see 00:07:37.569 --> 00:07:40.490 exactly which keywords drove that sign up and 00:07:40.490 --> 00:07:42.689 how much that sign up cost you if you need help 00:07:42.689 --> 00:07:45.329 setting it up honestly youtube is your best friend 00:07:45.329 --> 00:07:48.509 tons of tutorials on connecting gtm and google 00:07:48.509 --> 00:07:51.050 ads so how does that message match we talked 00:07:51.050 --> 00:07:53.269 about directly impact whether someone clicks 00:07:53.269 --> 00:07:55.790 buy or signs up consistency builds immediate 00:07:55.790 --> 00:07:58.750 trust and validates relevance to their search, 00:07:58.930 --> 00:08:02.050 reduces friction. Makes sense. All right, phase 00:08:02.050 --> 00:08:04.990 five, the conversion machine. This is the landing 00:08:04.990 --> 00:08:07.829 page itself. It's only job, turn visitors into 00:08:07.829 --> 00:08:11.529 customers. One job and one job only, laser focus. 00:08:11.810 --> 00:08:14.009 It's not a brochure site. It's a tool designed 00:08:14.009 --> 00:08:16.089 purely for conversion. So what makes a landing 00:08:16.089 --> 00:08:18.839 page actually convert well? There's a checklist 00:08:18.839 --> 00:08:20.959 for a high converting page. First, absolutely 00:08:20.959 --> 00:08:23.560 NO navigation bar. Kill the distractions. Get 00:08:23.560 --> 00:08:25.899 rid of links to About Us or Blog. Keep them a 00:08:25.899 --> 00:08:28.459 buck. Exactly. Second, high contrast. Simple 00:08:28.459 --> 00:08:31.620 design. Clean, easy to read. Third, one clear 00:08:31.620 --> 00:08:33.879 call to action. One button. Sign up. Get started. 00:08:33.960 --> 00:08:36.220 Whatever it is. Just one. Don't give them analysis 00:08:36.220 --> 00:08:40.620 paralysis. Precisely. Fourth, that keyword matched 00:08:40.620 --> 00:08:42.940 headline we mentioned. Reassure them instantly. 00:08:43.559 --> 00:08:46.190 Fifth, Mobile -first design. Most people will 00:08:46.190 --> 00:08:48.049 see it on their phone, so it has to look perfect 00:08:48.049 --> 00:08:51.029 there. Right. And a quick hack, you can actually 00:08:51.029 --> 00:08:53.970 use an AI like Perplexity. Ask it something like, 00:08:54.009 --> 00:08:56.590 generate a landing page structure for a YouTube 00:08:56.590 --> 00:08:59.850 email scraper tool. It can give you a solid starting 00:08:59.850 --> 00:09:02.110 point you can then build out with a note code 00:09:02.110 --> 00:09:05.309 tool. Okay, that's useful. So if you had to pick 00:09:05.309 --> 00:09:08.250 one thing, what's the single most crucial element 00:09:08.250 --> 00:09:11.629 for a landing page's success? One clear action, 00:09:11.789 --> 00:09:14.379 zero distractions. Keep their eye on the prize. 00:09:14.580 --> 00:09:16.779 OK, let's switch gears a bit. We've covered Google 00:09:16.779 --> 00:09:18.980 ads, which is about capturing people already 00:09:18.980 --> 00:09:21.480 looking for something. Existing intent. Search 00:09:21.480 --> 00:09:24.600 driven. Right. But now Facebook and Instagram 00:09:24.600 --> 00:09:26.980 ads, that's different. It's more of a disruption 00:09:26.980 --> 00:09:29.100 game, isn't it? You have to stop people scrolling 00:09:29.100 --> 00:09:30.759 through their feed. Totally different mindset. 00:09:31.259 --> 00:09:34.100 Google is pull, social is push. You're interrupting 00:09:34.100 --> 00:09:36.799 their passive scrolling. So your ad has to grab 00:09:36.799 --> 00:09:38.639 them. So how do you approach that strategically? 00:09:39.159 --> 00:09:41.279 The core strategy is moving people from pain 00:09:41.279 --> 00:09:44.840 to paradise. Your ad needs to hit on a real pain 00:09:44.840 --> 00:09:47.000 point they have, something that makes them nod 00:09:47.000 --> 00:09:51.009 and say, yes, that's me. Then. Paint a picture 00:09:51.009 --> 00:09:53.029 of how much better things could be without that 00:09:53.029 --> 00:09:55.649 pain that's the paradise. And finally, position 00:09:55.649 --> 00:09:57.929 your product as the clear bridge to get them 00:09:57.929 --> 00:10:00.389 there. Makes sense. Find the pain. Offer the 00:10:00.389 --> 00:10:02.889 solution. And to find that authentic pain language, 00:10:03.090 --> 00:10:05.850 again, use something like Perplexity to scan 00:10:05.850 --> 00:10:09.149 Reddit. Look for how real people describe their 00:10:09.149 --> 00:10:11.990 frustrations using their exact words in your 00:10:11.990 --> 00:10:15.549 ad copy. That resonates way more than slick marketing 00:10:15.549 --> 00:10:18.250 jargon. What's the main difference in the user's 00:10:18.250 --> 00:10:21.309 mindset when seeing a Google ad versus a social 00:10:21.309 --> 00:10:24.110 media ad? One is actively searching with intent. 00:10:24.330 --> 00:10:26.409 The other is passively browsing and needs to 00:10:26.409 --> 00:10:28.590 be interrupted. Okay, so for these interruption 00:10:28.590 --> 00:10:31.230 ads on social, there's this AI avatar ad formula 00:10:31.230 --> 00:10:33.649 mentioned. Sounds intriguing. Yeah, this is working 00:10:33.649 --> 00:10:36.250 surprisingly well. The toolkit is pretty straightforward. 00:10:36.710 --> 00:10:39.330 Hagen is great for creating the actual AI avatar 00:10:39.330 --> 00:10:41.450 video. And 11 Labs for the voice generation. 00:10:41.769 --> 00:10:45.399 Fun fact. The guide specifically mentions the 00:10:45.399 --> 00:10:48.299 Natasha Valley girl voice on 11 Labs gets crazy 00:10:48.299 --> 00:10:51.440 good results. Maybe it sounds more casual, less 00:10:51.440 --> 00:10:54.299 like a corporate ad. Oh, interesting. So a casual 00:10:54.299 --> 00:10:57.580 feel is key. Definitely. Think podcast clip style 00:10:57.580 --> 00:10:59.259 or even just someone talking directly to the 00:10:59.259 --> 00:11:01.700 camera, maybe sitting in their car. Keep it lo 00:11:01.700 --> 00:11:03.500 -fi and relatable. And the script structure. 00:11:03.759 --> 00:11:06.899 Follows a pattern. Hook them first. If you do 00:11:06.899 --> 00:11:10.080 influencer marketing, listen up. Then hit the 00:11:10.080 --> 00:11:13.419 pane. Trying to get creator emails is a nightmare, 00:11:13.559 --> 00:11:16.460 right? Those recap ECHAs block everything. Then 00:11:16.460 --> 00:11:19.240 introduce the solution, maybe subtly. My buddy, 00:11:19.299 --> 00:11:21.179 who's kind of shady but smart with internet stuff, 00:11:21.460 --> 00:11:23.700 showed me this tool. Okay. Then the benefit. 00:11:23.860 --> 00:11:26.299 It scrapes YouTube channel emails easily, gets 00:11:26.299 --> 00:11:28.919 past the recap ECHA, and the call to action. 00:11:29.039 --> 00:11:30.860 Click the link below to check this out. Pro tip. 00:11:30.980 --> 00:11:32.940 Don't actually name the app in the ad. Make them 00:11:32.940 --> 00:11:35.159 click to find out what it is. Builds curiosity. 00:11:35.580 --> 00:11:38.090 Creates intrigue. Exactly. And I got to admit, 00:11:38.210 --> 00:11:40.909 I still wrestle with prompt drift myself when 00:11:40.909 --> 00:11:42.570 we're finding these AI scripts to ensure they 00:11:42.570 --> 00:11:44.809 hit just right. It's easy for the AI to misunderstand 00:11:44.809 --> 00:11:47.330 the nuance. You know, you ask for a sauce ad 00:11:47.330 --> 00:11:48.730 script and it gives you something that sounds 00:11:48.730 --> 00:11:50.710 like it's selling timeshares. Yeah. It takes 00:11:50.710 --> 00:11:52.950 iteration. That's a good, honest point. It's 00:11:52.950 --> 00:11:55.700 not push button perfect. So the guide emphasizes 00:11:55.700 --> 00:11:59.419 volume for social ads, like testing over 40 different 00:11:59.419 --> 00:12:01.860 creatives a month. Oh, absolutely. Social media 00:12:01.860 --> 00:12:04.240 ad success is a volume game. You need to test 00:12:04.240 --> 00:12:07.340 constantly. The process is start with a base 00:12:07.340 --> 00:12:10.299 ad idea. Use an AI like Claude to rewrite it 00:12:10.299 --> 00:12:12.779 maybe 10, 20 different ways. Test those variations 00:12:12.779 --> 00:12:14.960 with different AI avatars, different voices. 00:12:15.200 --> 00:12:17.720 Find the two or three winners that really perform 00:12:17.720 --> 00:12:20.789 and put your budget behind those. Wow. OK. That's 00:12:20.789 --> 00:12:22.990 a lot of testing. It is. But there's a hack for 00:12:22.990 --> 00:12:26.370 that, too. The Instagram trial reels hack. Upload 00:12:26.370 --> 00:12:28.610 your ad video as a regular reel on an Instagram 00:12:28.610 --> 00:12:31.370 business account. Instagram often shows reels 00:12:31.370 --> 00:12:33.789 to non -followers organically. You can see how 00:12:33.789 --> 00:12:35.769 it performs, get some initial engagement data 00:12:35.769 --> 00:12:38.409 before spending money promoting it. Free testing, 00:12:38.549 --> 00:12:41.639 basically. That's clever. So beyond the script, 00:12:41.820 --> 00:12:44.620 how can these AI avatars genuinely connect with 00:12:44.620 --> 00:12:47.580 people? Casual styles, relatable settings, and 00:12:47.580 --> 00:12:49.799 specific voice choices really help create that 00:12:49.799 --> 00:12:52.399 connection. Less polish, more personality. Okay, 00:12:52.460 --> 00:12:54.360 let's tie this all together. The guide suggests 00:12:54.360 --> 00:12:57.340 a three -month scaling roadmap. What does that 00:12:57.340 --> 00:13:00.240 look like? Yeah, it provides a pretty clear path. 00:13:00.480 --> 00:13:03.240 Month one is all about validation, pure data 00:13:03.240 --> 00:13:05.659 gathering. Run those Google ads, clicks campaigns 00:13:05.659 --> 00:13:08.139 we talked about, test at least 10 different phrase 00:13:08.139 --> 00:13:10.759 match keywords, build three types, simple landing 00:13:10.759 --> 00:13:13.480 pages, track everything, see what's getting relevant 00:13:13.480 --> 00:13:16.019 traffic. Got it. Data first. Month two is the 00:13:16.019 --> 00:13:18.250 conversion phase. Now you switch your Google 00:13:18.250 --> 00:13:21.009 Ads campaigns to optimize for signups because 00:13:21.009 --> 00:13:22.970 you have that initial click data. Set up your 00:13:22.970 --> 00:13:25.649 full GTM conversion tracking. Start A -B testing 00:13:25.649 --> 00:13:27.649 elements on your landing pages, headlines, buttons, 00:13:27.830 --> 00:13:29.970 copy. And this is when you launch your first 00:13:29.970 --> 00:13:32.669 Facebook AI avatar app. Okay, ramping up. Then 00:13:32.669 --> 00:13:34.990 month three is the scale phase. You've got signup 00:13:34.990 --> 00:13:37.409 conversion data now, so you switch Google Ads 00:13:37.409 --> 00:13:40.330 optimization to payments. Pour budget into the 00:13:40.330 --> 00:13:42.830 ads and keywords that are proven winners. And 00:13:42.830 --> 00:13:45.539 start expanding, look for new. related keyword 00:13:45.539 --> 00:13:48.120 groups to target. Grow the machine. And the economics 00:13:48.120 --> 00:13:50.980 of this, this micro empire idea, the compound 00:13:50.980 --> 00:13:52.899 effect. Right. Let's go back to that YouTube 00:13:52.899 --> 00:13:55.200 email scraper example. 100 searches a month. 00:13:55.379 --> 00:13:58.220 Maybe you convert 5%. That's five signups. Price 00:13:58.220 --> 00:14:01.940 is 49 month. Even if 20 % churn each month, that 00:14:01.940 --> 00:14:05.360 single simple tool targeting a tiny niche brings 00:14:05.360 --> 00:14:09.039 in over $4 ,900 MRR. That's solid recurring revenue 00:14:09.039 --> 00:14:11.919 from a small base. It really is. And then, whoa, 00:14:12.019 --> 00:14:14.539 imagine you just replicate that. Build five simple 00:14:14.539 --> 00:14:16.720 tools like that, each targeting a different micro 00:14:16.720 --> 00:14:18.539 -niche. Suddenly, you're potentially looking 00:14:18.539 --> 00:14:21.740 at $24 ,500 a month. That's almost $300 ,000 00:14:21.740 --> 00:14:24.559 a year from these small, focused bets. It's kind 00:14:24.559 --> 00:14:25.919 of staggering when you think about it that way. 00:14:26.019 --> 00:14:28.000 It really is, and the toolkit to make this happen. 00:14:28.240 --> 00:14:30.539 Pretty straightforward list. Keywords everywhere 00:14:30.539 --> 00:14:33.100 for the search volume data. Hey, Jen, for the 00:14:33.100 --> 00:14:37.220 avatars. 11 labs for the voices. Claude, or similar 00:14:37.220 --> 00:14:39.779 AI for script writing help. A no -code landing 00:14:39.779 --> 00:14:43.240 page builder. Perplexity for research. Google 00:14:43.240 --> 00:14:46.220 Tag Manager is essential. Looker Studio or some 00:14:46.220 --> 00:14:48.600 dashboard to see your data clearly. And maybe 00:14:48.600 --> 00:14:51.299 CapCut or Descript for basic video editing. And 00:14:51.299 --> 00:14:53.860 pitfalls. Common mistakes. Oh yeah, plenty of 00:14:53.860 --> 00:14:56.139 ways to stumble. The biggest is the build -first, 00:14:56.279 --> 00:14:59.240 market -later trap we started with. Also, the 00:14:59.240 --> 00:15:01.519 organic -only delusion thinking you don't need 00:15:01.519 --> 00:15:04.340 paid ads. Chasing huge, competitive, big keywords 00:15:04.340 --> 00:15:07.500 instead of niches. And maybe the worst. It's 00:15:07.500 --> 00:15:09.320 the set and forget fantasy, thinking you can 00:15:09.320 --> 00:15:11.460 just launch ads and walk away. They need constant 00:15:11.460 --> 00:15:14.000 monitoring and tweaking. If someone is just starting, 00:15:14.100 --> 00:15:16.740 what's the single biggest mistake to avoid? Building 00:15:16.740 --> 00:15:18.879 anything, anything at all, before you've proven 00:15:18.879 --> 00:15:20.580 people actually want it and will pay for it. 00:15:20.799 --> 00:15:23.200 Validate first, always. So wrapping this all 00:15:23.200 --> 00:15:25.500 up, the big idea, the core insight here, it really 00:15:25.500 --> 00:15:27.600 seems to be about a fundamental mindset shift. 00:15:28.120 --> 00:15:31.019 It's about deliberately choosing validation before 00:15:31.019 --> 00:15:33.759 building, understanding the power hidden in those 00:15:33.759 --> 00:15:36.620 small overlooked niches, and then building these 00:15:36.620 --> 00:15:40.440 data -driven ad systems methodically. Exactly. 00:15:40.860 --> 00:15:43.460 It's moving away from just hoping for the best, 00:15:43.539 --> 00:15:46.059 hoping something goes viral organically. It's 00:15:46.059 --> 00:15:49.519 about putting proven, repeatable systems in place 00:15:49.519 --> 00:15:51.980 to generate revenue you can actually count on. 00:15:52.379 --> 00:15:54.580 It's a difference between, like the guide says, 00:15:54.679 --> 00:15:58.009 vibe coding and revenue coding. Yeah, I like 00:15:58.009 --> 00:16:00.669 that distinction. So the choice for you, the 00:16:00.669 --> 00:16:02.789 listener, is pretty clear then, isn't it? Continue 00:16:02.789 --> 00:16:04.929 maybe building cool things in isolation and hoping 00:16:04.929 --> 00:16:08.070 they find an audience or adopt this kind of battle 00:16:08.070 --> 00:16:10.029 tested strategy for building things that are 00:16:10.029 --> 00:16:13.149 designed from day one to generate revenue. The 00:16:13.149 --> 00:16:15.289 tools are out there. The roadmap we just discussed 00:16:15.289 --> 00:16:17.370 is clear. The knowledge is available. Really, 00:16:17.529 --> 00:16:19.429 the only question is, are you going to take these 00:16:19.429 --> 00:16:22.250 steps deliberately and build your first $4 ,900 00:16:22.250 --> 00:16:25.299 a month money machine? Well, thank you for joining 00:16:25.299 --> 00:16:27.360 us on this deep dive. We hope this gives you 00:16:27.360 --> 00:16:29.700 some really actionable ideas for building your 00:16:29.700 --> 00:16:32.759 own AI powered or frankly, any predictable revenue 00:16:32.759 --> 00:16:35.039 stream. Definitely explore these concepts further. 00:16:35.179 --> 00:16:36.320 Out Utiero music.