WEBVTT 00:00:00.000 --> 00:00:02.500 In our modern world, we're just swimming in information, 00:00:02.540 --> 00:00:06.280 aren't we? But there's this quiet paradox. With 00:00:06.280 --> 00:00:10.000 so much data, it often feels harder than ever 00:00:10.000 --> 00:00:13.339 to find clear, reliable answers. Have you ever 00:00:13.339 --> 00:00:16.859 felt that search fatigue, that endless clicking, 00:00:17.079 --> 00:00:19.480 sifting through sponsored posts, just trying 00:00:19.480 --> 00:00:22.780 to piece together a coherent picture from a dozen 00:00:22.780 --> 00:00:25.300 different tabs? It's a real challenge. What if 00:00:25.300 --> 00:00:26.859 there was a fundamentally different approach 00:00:26.859 --> 00:00:29.239 emerging, something that could maybe cut through 00:00:29.239 --> 00:00:31.879 all that noise. Welcome to the Duct Dive. We're 00:00:31.879 --> 00:00:34.340 here to unpack complex topics and our goal is 00:00:34.340 --> 00:00:37.000 always to give you the clearest, most insightful 00:00:37.000 --> 00:00:39.429 picture possible. And today, yeah, we're diving 00:00:39.429 --> 00:00:42.369 deep into perplexity AI. Our mission is pretty 00:00:42.369 --> 00:00:45.189 clear. Explore its core concept, this whole idea 00:00:45.189 --> 00:00:46.950 of an answer engine. We're going to walk you 00:00:46.950 --> 00:00:49.509 through its free and more advanced features, 00:00:49.609 --> 00:00:52.070 look at some really compelling real -world examples, 00:00:52.210 --> 00:00:54.090 and of course, share how to get the absolute 00:00:54.090 --> 00:00:56.450 most out of it. We'll also be really upfront 00:00:56.450 --> 00:00:58.149 about its current limitations, got to give you 00:00:58.149 --> 00:01:00.609 that full, balanced understanding of this pretty 00:01:00.609 --> 00:01:03.289 intriguing new tool. So let's really unpack this 00:01:03.289 --> 00:01:06.549 shift then, this move from just searching. to 00:01:06.549 --> 00:01:09.250 truly understanding. Because, you know, traditional 00:01:09.250 --> 00:01:13.790 search engines, they often prioritize engagement 00:01:13.790 --> 00:01:17.730 clicks or... frankly, advertising, right? Over 00:01:17.730 --> 00:01:20.049 direct, accurate answers. It almost feels like 00:01:20.049 --> 00:01:22.030 they want you to stay on their platform clicking 00:01:22.030 --> 00:01:24.409 around. Right. And what's fascinating here is 00:01:24.409 --> 00:01:27.450 how perplexity AI represents, well, a pretty 00:01:27.450 --> 00:01:29.890 profound shift. It's not just an improved search 00:01:29.890 --> 00:01:31.890 engine. It's different. It's an answer engine 00:01:31.890 --> 00:01:34.750 built on these powerful, large language models. 00:01:34.909 --> 00:01:38.010 Its core mission, its whole purpose, is to free 00:01:38.010 --> 00:01:40.930 us, you know, humans from the often tedious work 00:01:40.930 --> 00:01:43.329 of sifting and searching. It lets us focus our 00:01:43.329 --> 00:01:46.140 energy on understanding, and then applying knowledge, 00:01:46.219 --> 00:01:48.439 that's a huge fundamental difference in how we 00:01:48.439 --> 00:01:50.340 interact with information. Yeah, that feels key, 00:01:50.420 --> 00:01:52.439 doesn't it? It synthesizes information directly 00:01:52.439 --> 00:01:54.340 for you. You don't just get a list of blue links 00:01:54.340 --> 00:01:56.200 you gotta click through. You ask a question and 00:01:56.200 --> 00:01:58.379 it gives you the answer. Often with citations, 00:01:58.500 --> 00:02:00.340 too, it feels less like homework, maybe more 00:02:00.340 --> 00:02:03.280 like a conversation. So are you saying it fundamentally 00:02:03.280 --> 00:02:05.659 changes my workflow then? Like instead of just 00:02:05.659 --> 00:02:07.579 finding information, I can actually dedicate 00:02:07.579 --> 00:02:11.080 more time to understanding it? Precisely. It 00:02:11.080 --> 00:02:14.349 frees you up to understand, not just find. getting 00:02:14.349 --> 00:02:17.009 started with this new kind of tool, it's actually 00:02:17.009 --> 00:02:19.389 quite simple. You just visit the Perplexity website, 00:02:19.710 --> 00:02:22.159 create a free account, and you're in. That's 00:02:22.159 --> 00:02:24.560 pretty much it. Right. Simple setup. And once 00:02:24.560 --> 00:02:26.219 you're in, it's helpful to understand the different 00:02:26.219 --> 00:02:28.120 service tiers because each offers a different 00:02:28.120 --> 00:02:30.360 level of power. You know, first off, there's 00:02:30.360 --> 00:02:33.020 the free plan. You get unlimited basic searches, 00:02:33.199 --> 00:02:35.939 which are surprisingly good, actually plus five 00:02:35.939 --> 00:02:38.400 pro searches every four hours. It's a great way 00:02:38.400 --> 00:02:41.740 to just explore, kick the tires. Then for more 00:02:41.740 --> 00:02:44.460 serious users, maybe daily users, there's the 00:02:44.460 --> 00:02:46.680 pro plan. It's about twenty dollars a month. 00:02:46.879 --> 00:02:49.379 This unlocks over three hundred pro searches 00:02:49.379 --> 00:02:52.370 daily. access to more advanced AI models, unlimited 00:02:52.370 --> 00:02:54.569 file uploads, and a whole suite of other exclusive 00:02:54.569 --> 00:02:57.330 features. And finally, for the real power users, 00:02:57.430 --> 00:03:00.129 or maybe bigger organizations, there's the Max 00:03:00.129 --> 00:03:02.409 Plan. That one runs about 200 bucks a month, 00:03:02.569 --> 00:03:04.990 includes all the pro stuff, plus exclusive access 00:03:04.990 --> 00:03:07.650 to Comet, which is their AI -integrated web browser. 00:03:07.969 --> 00:03:10.389 OK, that's a clear breakdown. So for someone 00:03:10.389 --> 00:03:12.250 who's maybe been using that free tier and is 00:03:12.250 --> 00:03:15.009 thinking about making the leap, beyond just getting 00:03:15.009 --> 00:03:17.900 more searches, what's the real... game changer? 00:03:18.020 --> 00:03:20.460 What makes it worthwhile? What's that core value 00:03:20.460 --> 00:03:24.840 of the paid tiers? That's where you really unlock 00:03:24.840 --> 00:03:27.479 the next level of intelligence. The biggest benefit, 00:03:27.639 --> 00:03:30.159 honestly, is gaining access to a whole suite 00:03:30.159 --> 00:03:33.219 of these highly powerful specialized AI models. 00:03:33.580 --> 00:03:35.520 It's not just more searches, it's smarter searches 00:03:35.520 --> 00:03:37.759 designed to tackle really complex information 00:03:37.759 --> 00:03:40.439 needs with, you know, greater accuracy and nuance. 00:03:40.659 --> 00:03:42.419 Okay, good point. Now let's not let the word 00:03:42.419 --> 00:03:44.939 free fool anyone into thinking it's, like, weak. 00:03:45.289 --> 00:03:48.430 Yeah. Perplexity's basic plan actually packs 00:03:48.430 --> 00:03:51.330 a surprising punch. It's a pretty powerful suite 00:03:51.330 --> 00:03:53.650 of tools right out of the gate. Oh, absolutely. 00:03:54.189 --> 00:03:56.509 The unlimited basic search is really the heart 00:03:56.509 --> 00:03:59.030 of that free experience. You type in a question, 00:03:59.210 --> 00:04:02.129 just using natural language, and perplexity doesn't 00:04:02.129 --> 00:04:04.990 just give you links. No, it browses the web, 00:04:05.090 --> 00:04:07.030 it meets the content, understands what's there, 00:04:07.289 --> 00:04:09.830 synthesizes that information, and then it writes 00:04:09.830 --> 00:04:12.750 a concise answer for you. And crucially, it provides 00:04:12.750 --> 00:04:15.789 clear source citations. Every piece of info in 00:04:15.789 --> 00:04:17.730 the answer is numbered, it's clickable, you can 00:04:17.730 --> 00:04:20.670 verify everything instantly. That builds a lot 00:04:20.670 --> 00:04:23.730 of trust. then below the main answer, it smartly 00:04:23.730 --> 00:04:26.310 suggests related questions. It kind of acts like 00:04:26.310 --> 00:04:28.649 a natural research guide, helping you delve deeper 00:04:28.649 --> 00:04:31.149 into a topic. And you can switch between multiple 00:04:31.149 --> 00:04:34.110 view modes, just text, text with related images, 00:04:34.189 --> 00:04:36.230 or even just a source list, if you want to verify 00:04:36.230 --> 00:04:38.410 things quickly. And even on the free plane, you 00:04:38.410 --> 00:04:40.550 get that little taste of the advanced stuff with 00:04:40.550 --> 00:04:42.350 a limited pro -search experience. You get five 00:04:42.350 --> 00:04:44.269 uses every four hours. And this is your chance 00:04:44.269 --> 00:04:47.069 to really see the difference these more advanced 00:04:47.069 --> 00:04:50.670 AI models make, like OpenAI's GBT -4, Anthropics 00:04:50.670 --> 00:04:53.399 Clause. Google's Gemini, it really highlights 00:04:53.399 --> 00:04:55.660 the quality jump you get for those really complex, 00:04:55.699 --> 00:04:58.439 maybe nuanced topics. Yeah, definitely. Another 00:04:58.439 --> 00:05:01.139 standout feature, even for free users, is search 00:05:01.139 --> 00:05:04.189 filters. They call it Focus. This is like having 00:05:04.189 --> 00:05:06.829 a specialized research weapon, almost. You can 00:05:06.829 --> 00:05:08.910 tell the AI exactly where to look for information, 00:05:09.490 --> 00:05:11.629 so Academic will search only scientific papers 00:05:11.629 --> 00:05:13.870 and journals. Well, from Alpha, that's perfect 00:05:13.870 --> 00:05:16.310 for precise math and scientific questions. You 00:05:16.310 --> 00:05:18.509 can even filter for YouTube to pull specific 00:05:18.509 --> 00:05:21.350 info right out of videos in their captions. And 00:05:21.350 --> 00:05:23.870 for real -world opinions, maybe product reviews, 00:05:24.310 --> 00:05:27.110 Reddit taps into those huge community discussions. 00:05:27.370 --> 00:05:29.810 Pretty neat. You also get file -uploaded analysis, 00:05:30.050 --> 00:05:32.220 though. Okay, it's limited to three files a day 00:05:32.220 --> 00:05:34.779 for free users. But this is still a game changer 00:05:34.779 --> 00:05:36.819 because it lets you combine your personal documents 00:05:36.819 --> 00:05:39.540 like a sales report or maybe a research paper 00:05:39.540 --> 00:05:43.019 draft with live web information. Just as in uploading 00:05:43.019 --> 00:05:45.560 a confidential company report and then asking 00:05:45.560 --> 00:05:48.500 perplexity, okay, based on this report, what 00:05:48.500 --> 00:05:50.319 are the latest market trends that could impact 00:05:50.319 --> 00:05:53.000 our business results? It's incredibly useful 00:05:53.000 --> 00:05:55.750 for putting your own data into context. And then 00:05:55.750 --> 00:05:58.149 there are spaces. This is for personalized research 00:05:58.149 --> 00:06:00.589 organization. You can create these individual 00:06:00.589 --> 00:06:03.250 dedicated workspaces for each project or topic 00:06:03.250 --> 00:06:06.009 you're working on, but the real magic is in the 00:06:06.009 --> 00:06:08.810 instructions field within each space. Here, you 00:06:08.810 --> 00:06:11.449 can literally set the AI's role for that specific 00:06:11.449 --> 00:06:13.850 workspace. Like you could say, you are an SEO 00:06:13.850 --> 00:06:16.290 expert and copywriter analyzing keyword trends. 00:06:16.870 --> 00:06:19.850 This basically turns perplexity into many specialized 00:06:19.850 --> 00:06:22.850 AI assistants, each tailored to a specific task. 00:06:23.129 --> 00:06:27.259 Whoa! Beat. Imagine having a dedicated expert 00:06:27.259 --> 00:06:29.300 for every single project you tackle, just right 00:06:29.300 --> 00:06:31.639 there, instantly. That's a serious game changer 00:06:31.639 --> 00:06:33.879 for anyone's workflow. That really does sound 00:06:33.879 --> 00:06:35.259 transformative. It's almost like you're creating 00:06:35.259 --> 00:06:38.139 these custom versions of perplexity for different 00:06:38.139 --> 00:06:40.240 parts of your life or your work. So how does 00:06:40.240 --> 00:06:42.600 that flexibility of those spaces, how do they 00:06:42.600 --> 00:06:45.600 truly make perplexity so versatile across such 00:06:45.600 --> 00:06:47.759 a wide range of tasks? They basically transform 00:06:47.759 --> 00:06:50.259 it into many specialized AI assistants, each 00:06:50.259 --> 00:06:52.720 one with its own unique purpose. OK, so moving 00:06:52.720 --> 00:06:56.139 beyond the free than the pro plan. This really 00:06:56.139 --> 00:06:59.800 seems to transform perplexity into maybe an indispensable 00:06:59.800 --> 00:07:02.319 assistant, especially for anyone doing information 00:07:02.319 --> 00:07:05.319 intensive work. Yeah, the most valuable upgrade 00:07:05.319 --> 00:07:07.579 here, I'd say without a doubt, is the near -unlimited 00:07:07.579 --> 00:07:10.720 ProSearch. Over 300 ProSearches daily. That means 00:07:10.720 --> 00:07:13.079 you're virtually always getting high -quality, 00:07:13.300 --> 00:07:15.240 in -depth answers. It's pretty crucial for any 00:07:15.240 --> 00:07:17.600 serious work that demands accuracy and, you know, 00:07:17.839 --> 00:07:19.639 comprehensive results. And this is where it gets 00:07:19.639 --> 00:07:22.699 really interesting for me. The available AI models. 00:07:23.100 --> 00:07:25.040 You're not stuck with just one. You get choices. 00:07:25.620 --> 00:07:28.879 You can choose OpenAI's GPT -4 .0 for that complex 00:07:28.879 --> 00:07:31.639 logical reasoning. Multi -step problem -solving. 00:07:31.759 --> 00:07:35.500 Anthropix Clawed 3 Opus, that one excels with 00:07:35.500 --> 00:07:38.220 long texts like summarizing 100 page documents, 00:07:38.639 --> 00:07:41.560 maintaining complex conversations. Google's Gemini 00:07:41.560 --> 00:07:44.600 1 .5 Pro has strong multimodal capabilities, 00:07:45.180 --> 00:07:48.360 text, images, video, plus that seamless Google 00:07:48.360 --> 00:07:51.959 ecosystem integration. And Perplexity's own Sonar 00:07:51.959 --> 00:07:54.529 model. that's optimized for pure speed and getting 00:07:54.529 --> 00:07:56.949 you real -time answers fast. You can actually 00:07:56.949 --> 00:07:58.889 pick your preferred model for a given query, 00:07:59.509 --> 00:08:01.410 or you can just let Perplexity choose the best 00:08:01.410 --> 00:08:03.170 one, which it often does pretty intelligently. 00:08:03.339 --> 00:08:05.519 And with the Pro plan, you get unlimited file 00:08:05.519 --> 00:08:07.819 uploads and cloud integration. This is huge. 00:08:07.959 --> 00:08:09.459 I mean, seamlessly connecting to your Google 00:08:09.459 --> 00:08:11.560 Drive and your Dropbox accounts. You can pull 00:08:11.560 --> 00:08:13.980 in all your project documents and have AI analyze 00:08:13.980 --> 00:08:16.720 them right alongside web data, all in one continuous 00:08:16.720 --> 00:08:18.579 flow. No more jumping between apps. It's all 00:08:18.579 --> 00:08:21.060 right there. Now, this next feature, Deep Research 00:08:21.060 --> 00:08:23.300 Mode, this sounds truly remarkable. When you 00:08:23.300 --> 00:08:25.879 activate this, perplexity takes, well, it takes 00:08:25.879 --> 00:08:27.779 a few minutes, sometimes even longer, for really 00:08:27.779 --> 00:08:30.360 complex topics. To conduct this comprehensive, 00:08:30.600 --> 00:08:33.250 deep investigation, it browses dozens sometimes 00:08:33.250 --> 00:08:36.009 hundreds of sources. And the result isn't just 00:08:36.009 --> 00:08:38.490 a paragraph. It's a detailed thousands of words 00:08:38.490 --> 00:08:40.990 report, often complete with sections, maybe charts, 00:08:41.210 --> 00:08:44.350 tables, and a massive list of citations. It seems 00:08:44.350 --> 00:08:46.250 perfect for generating that first draft of an 00:08:46.250 --> 00:08:48.070 article, a market report, or even a detailed 00:08:48.070 --> 00:08:50.950 overview of some complex scientific topic. It 00:08:50.950 --> 00:08:53.789 kind of offloads that initial exhaustive synthesis 00:08:53.789 --> 00:08:56.659 phase entirely. Yeah, it's powerful. You also 00:08:56.659 --> 00:08:59.580 gain access to perplexity pages and AI image 00:08:59.580 --> 00:09:01.500 generation. This lets you take your research 00:09:01.500 --> 00:09:03.779 results and turn them into shareable, nicely 00:09:03.779 --> 00:09:06.700 formatted public web pages. You can even add 00:09:06.700 --> 00:09:09.059 AI generated images to illustrate your points. 00:09:09.340 --> 00:09:11.200 It basically transforms your research output 00:09:11.200 --> 00:09:13.259 into a mini publishing platform, which is kind 00:09:13.259 --> 00:09:15.940 of cool. And then there's perplexity labs, no 00:09:15.940 --> 00:09:18.620 code app building. You can create these small 00:09:18.620 --> 00:09:20.919 interactive applications using just natural language. 00:09:21.320 --> 00:09:23.899 Imagine saying, build me a sentiment analysis 00:09:23.899 --> 00:09:26.440 tool where I paste text, and it tells me if the 00:09:26.440 --> 00:09:28.440 sentiment is positive, negative, or neutral. 00:09:28.980 --> 00:09:30.700 It actually builds a functional little app for 00:09:30.700 --> 00:09:33.179 you right there. Wow. OK, we've covered a lot 00:09:33.179 --> 00:09:35.039 of ground on the ProPlan. If you had to pick 00:09:35.039 --> 00:09:37.139 just one feature that offers the biggest jump 00:09:37.139 --> 00:09:39.480 in productivity for serious users, what would 00:09:39.480 --> 00:09:42.279 you say it is? Oh, deep research mode, for sure. 00:09:42.460 --> 00:09:44.960 For those comprehensive reports, it's a true 00:09:44.960 --> 00:09:47.330 accelerator. All right. And for the most demanding 00:09:47.330 --> 00:09:50.309 professional users, the Max plan introduces something 00:09:50.309 --> 00:09:54.090 that sounds truly revolutionary, the Comet browser. 00:09:54.450 --> 00:09:56.789 Yeah, Comet. It's not just a browser. It's an 00:09:56.789 --> 00:09:59.610 AI integrated web browser. What makes it unique 00:09:59.610 --> 00:10:02.350 is that it's context aware. It knows the current 00:10:02.350 --> 00:10:04.590 page you're on, your open tabs, even your browsing 00:10:04.590 --> 00:10:07.590 history. It's aware of your entire browsing session, 00:10:07.629 --> 00:10:11.049 basically. So because it understands that context. 00:10:11.110 --> 00:10:13.919 Yeah. You can give it these incredibly powerful 00:10:13.919 --> 00:10:16.220 commands like think about saying summarize this 00:10:16.220 --> 00:10:18.159 article and compare it to that research paper 00:10:18.159 --> 00:10:20.320 I was reading this morning or I don't know close 00:10:20.320 --> 00:10:23.480 all social media tabs on my desktop It could 00:10:23.480 --> 00:10:26.179 even maybe help you find that Python tutorial 00:10:26.179 --> 00:10:28.200 video. I was halfway through watching on Tuesday 00:10:28.429 --> 00:10:30.950 It's like having an intelligent assistant baked 00:10:30.950 --> 00:10:33.690 right into your browser. Exactly. It fundamentally 00:10:33.690 --> 00:10:36.110 transforms the browser from just a passive display 00:10:36.110 --> 00:10:39.789 tool into an active, intelligent partner in managing 00:10:39.789 --> 00:10:42.389 and processing information. It's like your browser 00:10:42.389 --> 00:10:44.990 is thinking alongside you, maybe anticipating 00:10:44.990 --> 00:10:46.889 what you need to do next with the information 00:10:46.889 --> 00:10:49.389 you're consuming. That sounds like a huge shift 00:10:49.389 --> 00:10:52.029 in how we might interact with the web. How does 00:10:52.029 --> 00:10:53.950 Comet really change our day -to -day browsing 00:10:53.950 --> 00:10:56.519 experience then? It really makes the browser 00:10:56.519 --> 00:10:59.080 an active, intelligent partner in your work. 00:10:59.480 --> 00:11:01.700 Mid -roll sponsor ReadContent will be inserted 00:11:01.700 --> 00:11:04.840 here, separately. Okay, to really grasp the practical 00:11:04.840 --> 00:11:06.519 power of perplexity, let's walk through maybe 00:11:06.519 --> 00:11:09.240 a couple of real -world scenarios. First, imagine 00:11:09.240 --> 00:11:11.919 Anna. She's a busy market researcher. She needs 00:11:11.919 --> 00:11:14.200 to deliver this comprehensive retort on the Southeast 00:11:14.200 --> 00:11:17.960 Asian EV market. Fast. Anna starts by setting 00:11:17.960 --> 00:11:20.980 up a space, maybe calls it C -EV market research, 00:11:21.039 --> 00:11:22.940 and gives it very specific instructions. Like, 00:11:23.120 --> 00:11:25.700 you are a senior market analyst. All analyses 00:11:25.700 --> 00:11:28.059 must be data -driven and presented in a business 00:11:28.059 --> 00:11:31.240 report format. Okay. Then she uploads her company's 00:11:31.240 --> 00:11:33.000 internal sales reports right into that space. 00:11:33.700 --> 00:11:36.460 Next, she uses deep research to generate a comprehensive, 00:11:36.919 --> 00:11:39.159 say, 3 ,000 -word report on the EV market across 00:11:39.159 --> 00:11:41.940 six ASEAN countries. Covers everything. Market 00:11:41.940 --> 00:11:44.740 size, government policies, consumer trends. the 00:11:44.740 --> 00:11:47.179 works. After that, she can ask, OK, based on 00:11:47.179 --> 00:11:49.179 this report and the sales data I uploaded, what 00:11:49.179 --> 00:11:51.080 are the top three niche market opportunities 00:11:51.080 --> 00:11:53.960 for a new product line? And Perplexity seamlessly 00:11:53.960 --> 00:11:55.860 combines all that internal and external data 00:11:55.860 --> 00:11:58.120 to give her specific, actionable suggestions. 00:11:58.419 --> 00:12:01.080 Finally, she uses Perplexity pages to turn the 00:12:01.080 --> 00:12:03.299 whole conversation and the resulting report into 00:12:03.299 --> 00:12:06.139 a polished online document, maybe adds her company 00:12:06.139 --> 00:12:08.840 logo and easily shares with her team. Boom. That's 00:12:08.840 --> 00:12:11.639 a great example. Then there's maybe Mark, a political 00:12:11.639 --> 00:12:14.090 science grad student currently grappling with 00:12:14.090 --> 00:12:17.750 his dissertation on, say, AI's impact on elections. 00:12:18.309 --> 00:12:20.850 He starts by using the academic filter in perplexity, 00:12:21.190 --> 00:12:23.389 asking for peer -reviewed articles from 2020 00:12:23.389 --> 00:12:26.850 onward on AI and political campaigns. Perplexity 00:12:26.850 --> 00:12:28.809 quickly returns summaries and direct links to 00:12:28.809 --> 00:12:31.490 the original PDFs. Mark identifies the five most 00:12:31.490 --> 00:12:33.789 important papers and uploads them directly into 00:12:33.789 --> 00:12:37.159 a perplexity space he created. He then asks Perplexity 00:12:37.159 --> 00:12:39.559 to identify the main themes, the methodologies 00:12:39.559 --> 00:12:42.000 used, and maybe any contradictions across these 00:12:42.000 --> 00:12:44.279 uploaded documents. Just lays it all out for 00:12:44.279 --> 00:12:46.820 him. To deepen his research, he pushes it further, 00:12:47.019 --> 00:12:49.460 asking it to find critical arguments or counterpoints 00:12:49.460 --> 00:12:51.899 that challenge the view that AI has a decisive, 00:12:51.960 --> 00:12:54.379 positive impact on election outcomes. Gets both 00:12:54.379 --> 00:12:56.840 sides. And he also uses it constantly for quick 00:12:56.840 --> 00:12:59.080 concept checks, finding precise definitions, 00:12:59.259 --> 00:13:01.679 and even generating APA -style citations for 00:13:01.679 --> 00:13:03.700 his bibliography. It really becomes like a research 00:13:03.700 --> 00:13:06.399 assistant for him. These scenarios really highlight 00:13:06.399 --> 00:13:08.419 that the quality of Perplexity's output relies 00:13:08.419 --> 00:13:10.960 heavily on your input, right? Mastering prompt 00:13:10.960 --> 00:13:13.480 engineering is absolutely crucial. We often recommend 00:13:13.480 --> 00:13:16.139 using the CROS model for crafting effective prompts. 00:13:16.639 --> 00:13:19.340 Context, role, objective, and structure. Right. 00:13:19.679 --> 00:13:22.600 So context is about giving the AI any background 00:13:22.600 --> 00:13:25.100 info it needs to understand your query. Pretty 00:13:25.100 --> 00:13:28.299 simple. Role is assigning the AI a specific persona 00:13:28.299 --> 00:13:31.580 -like act as a financial advisor, or you're a 00:13:31.580 --> 00:13:34.769 seasoned historian. gives it focus. Objective 00:13:34.769 --> 00:13:37.210 is stating your clear goal what you actually 00:13:37.210 --> 00:13:39.570 want to achieve with the output and structure 00:13:39.570 --> 00:13:42.610 is asking for a specific output format like present 00:13:42.610 --> 00:13:45.629 this in bullet points, create a table, or write 00:13:45.629 --> 00:13:48.470 a 500 word essay. You know even with all these 00:13:48.470 --> 00:13:50.710 tips I have to admit I still wrestle with prompt 00:13:50.710 --> 00:13:53.129 drift myself sometimes. It's definitely a skill 00:13:53.129 --> 00:13:55.549 that takes practice finding that sweet spot between 00:13:55.549 --> 00:13:59.409 giving enough detail and not too much. But here's 00:13:59.409 --> 00:14:01.830 a really compelling example of CROS in action. 00:14:02.210 --> 00:14:04.649 A basic prompt, like just benefits of meditation, 00:14:04.950 --> 00:14:06.809 might give you a pretty generic, maybe shallow 00:14:06.809 --> 00:14:09.110 answer. But with CROS, look at the difference. 00:14:09.549 --> 00:14:11.429 Roll, act as a neuroscientist and a mindfulness 00:14:11.429 --> 00:14:13.710 coach. Context, I'm a professional in a high 00:14:13.710 --> 00:14:15.830 -stress environment, often feeling burnt out. 00:14:16.210 --> 00:14:18.309 Objective, convince me to start a daily meditation 00:14:18.309 --> 00:14:20.529 practice by explaining specific science -backed 00:14:20.529 --> 00:14:22.970 benefits that address stress and burnout. Structure. 00:14:23.450 --> 00:14:25.990 Present your answer in two parts. Part one explains 00:14:25.990 --> 00:14:28.350 specific brain changes that occurred during meditation. 00:14:28.750 --> 00:14:30.570 Part two provides a simple seven -day beginner 00:14:30.570 --> 00:14:33.649 plan in a table format. Real. That advanced prompt, 00:14:33.649 --> 00:14:35.990 it yields a much more insightful, personalized, 00:14:36.210 --> 00:14:38.370 and genuinely actionable response. It's really 00:14:38.370 --> 00:14:40.429 night and day. That example totally drives it 00:14:40.429 --> 00:14:42.870 home. So for our listeners, what's the single 00:14:42.870 --> 00:14:45.169 most important key takeaway for getting truly 00:14:45.169 --> 00:14:48.250 better results out of perplexity? Master prompt 00:14:48.250 --> 00:14:51.700 engineering. Use CROS or something like it for 00:14:51.700 --> 00:14:55.360 precise, high -quality outputs. Now, while perplexity 00:14:55.360 --> 00:14:58.399 is an incredibly powerful tool, it's vital, just 00:14:58.399 --> 00:15:00.899 like with any AI, to be aware of its limitations 00:15:00.899 --> 00:15:04.480 and use it responsibly. Yeah, one key area is 00:15:04.480 --> 00:15:07.559 AI hallucinations. Now, perplexity minimizes 00:15:07.559 --> 00:15:10.220 this risk quite a bit by always citing its sources, 00:15:10.259 --> 00:15:12.960 which is great, but no AI is perfect. It can, 00:15:13.139 --> 00:15:15.440 on rare occasions, maybe misinterpret information 00:15:15.440 --> 00:15:17.799 or combine unrelated facts in a way that sounds 00:15:17.799 --> 00:15:20.539 plausible, but isn't quite accurate. So always, 00:15:20.539 --> 00:15:22.980 always double check primary sources for any critical 00:15:22.980 --> 00:15:24.960 details, especially if it's high stakes information 00:15:24.960 --> 00:15:27.690 you're dealing with. And always remember source 00:15:27.690 --> 00:15:31.190 bias. Perplexity synthesizes information from 00:15:31.190 --> 00:15:34.269 the vastness of the web, right? So if the web 00:15:34.269 --> 00:15:36.929 sources it pulls from on a particular topic are 00:15:36.929 --> 00:15:39.320 inherently biased. maybe a strong lean in one 00:15:39.320 --> 00:15:42.059 direction on a controversial subject, then Perplexity's 00:15:42.059 --> 00:15:44.259 answer might inadvertently reflect that bias. 00:15:44.600 --> 00:15:46.639 You always got to ask yourself, OK, what perspectives 00:15:46.639 --> 00:15:48.919 might be missing here? Security and privacy are 00:15:48.919 --> 00:15:51.980 also really crucial considerations. While Perplexity 00:15:51.980 --> 00:15:54.360 has clear policies about data handling, you should 00:15:54.360 --> 00:15:56.659 always be cautious when uploading highly sensitive 00:15:56.659 --> 00:15:59.360 or proprietary documents, especially if they 00:15:59.360 --> 00:16:01.460 contain personally identifiable information. 00:16:01.799 --> 00:16:04.080 Just review the services privacy policy like 00:16:04.080 --> 00:16:06.399 you would with any cloud service you use, standard 00:16:06.399 --> 00:16:09.690 practice. Finally, there's the risk of over -reliance, 00:16:10.149 --> 00:16:12.190 and maybe a potential loss of critical thinking 00:16:12.190 --> 00:16:14.909 skills over time. Look, this tool is designed 00:16:14.909 --> 00:16:17.610 to help us synthesize information faster, to 00:16:17.610 --> 00:16:20.210 be a powerful assistant. But it should never 00:16:20.210 --> 00:16:22.610 replace your own critical thinking. Use it as 00:16:22.610 --> 00:16:24.570 an intelligent starting point for your research, 00:16:25.070 --> 00:16:27.250 sure, but not necessarily the absolute endpoint. 00:16:27.850 --> 00:16:30.850 Your job remains to evaluate, to analyze, and 00:16:30.850 --> 00:16:33.350 to question the information it provides, building 00:16:33.350 --> 00:16:35.370 on it with your own unique insights and judgment. 00:16:35.549 --> 00:16:37.950 So after this deep dive, I think one thing is 00:16:37.950 --> 00:16:40.809 abundantly clear. Perplexity AI isn't just some 00:16:40.809 --> 00:16:42.789 upgrade to traditional search. It's really a 00:16:42.789 --> 00:16:45.450 fundamental paradigm shift. It moves that burden 00:16:45.450 --> 00:16:47.769 of tedious searching over to the machine, which 00:16:47.769 --> 00:16:50.090 allows us humans to focus our precious cognitive 00:16:50.090 --> 00:16:53.470 energy on understanding, analyzing, and ultimately 00:16:53.470 --> 00:16:55.970 creating. It truly is a knowledge partner, kind 00:16:55.970 --> 00:16:58.210 of like a tireless researcher, a flexible co 00:16:58.210 --> 00:17:00.149 -writer, and a swift data analyst all rolled 00:17:00.149 --> 00:17:03.090 into one. Your journey of discovery with perplexity 00:17:03.090 --> 00:17:06.000 has really only just begun. We genuinely encourage 00:17:06.000 --> 00:17:07.759 you to start with a free plan if you haven't 00:17:07.759 --> 00:17:10.000 already. Experiment with the different search 00:17:10.000 --> 00:17:13.059 filters. Start building your first spaces to 00:17:13.059 --> 00:17:15.119 organize your thoughts and projects. When you 00:17:15.119 --> 00:17:17.480 feel ready, maybe consider upgrading to Pro to 00:17:17.480 --> 00:17:19.680 experience the true power of deep research and 00:17:19.680 --> 00:17:21.880 those incredibly advanced AI models we talked 00:17:21.880 --> 00:17:24.720 about. Because the future of finding information, 00:17:25.079 --> 00:17:27.259 it's becoming clear. It isn't just a list of 00:17:27.259 --> 00:17:29.400 blue links anymore. The future looks more like 00:17:29.400 --> 00:17:31.960 a dialogue, a seamless, intelligent collaboration 00:17:31.960 --> 00:17:34.779 between human curiosity and artificial intelligence. 00:17:35.119 --> 00:17:37.460 Which leads to a final thought. In a world where 00:17:37.460 --> 00:17:39.779 finding information becomes increasingly automated, 00:17:40.440 --> 00:17:42.759 how might our very definition of knowledge itself 00:17:42.759 --> 00:17:45.119 begin to change? And maybe more importantly, 00:17:45.440 --> 00:17:48.180 what new profound questions will that shift enable 00:17:48.180 --> 00:17:50.460 us to ask? Outro music.