Imagine for a moment just wishing you could conjure
a scene, you know, maybe a gritty detective walking
through these neon streets, rain everywhere,
or I don't know, something totally different,
like a fluffy kitten landing a skateboard trick,
that kind of thing. It felt like pure sci -fi,
right? A dream. But now it's becoming remarkably
real to sex silence. Welcome to the Deep Dive.
We try to unpack complex stuff, make it digestible,
maybe even a bit exciting. Today, we're plunging
into Google Veo. It feels like a really new frontier
in AI video. It's pretty fascinating, and we've
gathered quite a bit to share with you. Absolutely.
We're going to look at how this tool really shakes
up video creation, especially with its native
audio capabilities. That's a huge deal. And then,
yeah, we'll break down this Golder formula for
writing the perfect prompts. That's where the
magic happens. We'll also explore Vio's two main
ways to use it. The interfaces, we'll look at
some advanced tips, touch on the current limits
and the ethical side too, and maybe even get
a little glimpse of where this tech is heading.
Yeah, get ready to maybe turn some of your wild
ideas into actual moving pictures. With sound,
straight from text. It's kind of like having
a mini film crew on call. Okay, let's dive in.
So just to start, what is Google Vio fundamentally?
It's an advanced AI model for generating video.
Think of it like an AI that creates short video
clips, usually up to eight seconds. Just from
the words you type, you describe, it creates.
And here's where it gets really interesting.
Like, game changer interesting. Native audio
generation. This is a massive step. Remember
the older tools. Silent videos. Which meant this
whole clunky process, right? Generate the video,
then hunt for sounds, license music, spend ages
syncing it all up. Yeah, it sounds painful. Vio
just breaks through that. It seems to understand,
like right from the start, how visuals and sound
belong together. So if you describe, say, the
pitter -patter of rain on a window. Exactly.
It doesn't just make the rain image. It makes
the sound of the rain hitting the glass all at
once. Unified. Or like your example, a chef chopping
vegetables fast. Right. You don't just see it.
You hear that rhythmic clack clack clack of the
knife Maybe a little sizzle from a pan nearby
all generated together perfectly think and that
eight second length Sounds short maybe but it's
perfect for tick -tock for reels quick punchy
stuff So for someone making that kind of fast
content, how does this native audio really change
their game? Like practically it just brings visuals
and sound together instantly makes producing
that quick stuff way faster, and honestly much
richer. Okay, so we know what it does, but how
do you actually use it? Google set up like two
different doors into Vio, right? For different
needs. That's right. First you got Google Gemini.
Think of that as the easy entry point. Kind of
like a chatbot, but for video. Great for playing
around, rapid ideas if you're just starting out,
or for making standalone things like memes or
quick clips. Sparks inspiration fast. And then
the other door is Google Flow. That sounds more
serious. Yeah, Flow is much more like a pro -AI
film studio. It's built for the bigger, more
complex stuff. Projects where you need more control,
maybe tell a bit of a story across multiple shots.
What makes Flow stand out then? What are the
key features there? Well, storyboarding is a
big one. You can actually lay out a sequence
of scenes, build a narrative, and crucially,
it tackles character consistency. That's been
a huge headache with AI video. You can upload
an image of your character, and Flow tries to
keep them looking the same. across different
shots. Face, clothes, everything. No more weird
morphing. Plus, you get manual camera controls,
better scene building tools, and ways to manage
all your project assets. It's much more robust.
And there are subscriptions involved. Yep. There's
a pro plan with VO3 fast for quicker results
and an ultra plan with the full quality VO3 for
the absolute best output. Both plans get you
that native audio, which is key. So Flow sounds
like it's tackling some major AI video hurdles,
especially that character consistency you mentioned.
Is that the biggest thing it solves? It's definitely
huge, especially for telling stories. Flow lets
you actually build a sequence, not just generate
isolated clips. That's a big shift. OK, this
next part feels really important. You mentioned
a golden formula for prompts. This seems like
where you really unlock video's power, right?
Because vague prompts probably don't work well.
Exactly. Most beginners just type something simple,
like dog running. But the pros? Use a more structured
approach. We're calling it the seven element
formula. Think of it like a checklist for describing
a mini movie scene to the AI. OK, break it down
for us. Element one. One. Subject, who or what.
Be super specific, not just a man. Try a grizzled
detective weary in a worn beige trench coat.
Details matter. Got it. Two. Action. What are
they doing? Use strong verbs. Not, he walks,
but he trudges wearily through the downpour.
Makes sense. Three. Context. Where and when.
Set the scene. Build the world like in a narrow
Tokyo alley soaked in pulsating neon light on
a rainy night. Okay. Number four. Motion. How's
the camera moving? This is crucial for that cinematic
feel. Is it a pan? A tilt? A dolly or a tracking
shot moving with the subject? A zoom? A drone
shot from above? Or maybe handheld for that raw
feel. Specify it. Style. The visual look. Genre.
Artistic influence. Could be in the style of
Wes Anderson. Black and white film noir. Studio
Ghibli animation. Get creative. Yeah. Framing.
How is the shot composed? Establishing shot.
Wide. Medium. Close up. Extreme close up. Each
tells a different story. And the last one, seven.
Audio. Crucial for VO, always add an audio section.
Describe everything. Sound effects, SFX, background
noise, music mood, dialogue snippets, ambient
sounds. Make it immersive. And you had a pro
tip too. Oh yeah, super important. Always had
no subtitles at the end. Otherwise, the AI might
just slap some random text on your video. It
can be annoying to deal with. You know, honestly,
even knowing all these steps, I still sometimes
struggle with prompt drift myself. Where you
refine it, but the AI kind of wanders off from
what you first wanted, it really does take practice.
Oh, absolutely. It's an iterative process. So
just to underline it, how does using all seven
elements really elevate a simple idea compared
to just, you know, Detective and Rain. It gives
the AI such a rich, detailed blueprint. It lets
it generate something truly unique, specific,
and cinematic, not just generic. Right. And you
mentioned iteration. It sounds like you rarely
get it perfect on the first go. Almost never.
The best way to work with VO, or really any of
these tools, is iteration. Refinement. It's more
like sculpting than just hitting generate. So
what's the recommended process there? Start simple.
Seriously. Just subject plus action plus context.
Generate that, see what the AI gives you generically,
then layer it, add motion and framing, generate
again, see how it starts feeling more like a
movie shot? Finally, add the last layer, style
and audio, then tweak and polish from there.
Breaking it down like that gives you way more
control and stops you from feeling overwhelmed.
That makes a lot of sense. And you can use other
tools to help, right? You don't have to invent
the perfect prompt from scratch. Definitely not.
Don't feel like you have to be a master screenwriter
instantly. LMs like Chat GPT can be amazing creative
partners. Give it a basic idea. Ask it to flesh
it out cinematically. Ask it to think about light,
sound, emotion. Then take that richer description
and refine it for your VO prompt. Great brainstorming
tool. And what about nailing a specific visual
style? Sometimes words are hard for that. Totally.
That's where image generators like Mid Journey
come in handy. You can generate still images
first to really pin down the exact look you want,
the lighting, the colors, the vibe. Once you
have a still image you love, then describe that
style very precisely in your VO prompt. It's
like visual prototyping. So for someone just
diving into this iterative process with VO, what's
the main piece of advice? Don't chase perfection
right away. Build it up. Refine it in layers,
step by step. OK, so it's powerful, but obviously
not. perfect yet. What are some common mistakes
or pitfalls people should watch out for? Well,
we've hit on vague prompts already. That's number
one. Forgetting the audio instructions is another
big one, given VO's strength there. Forgetting
no subtitles, trying to cram complex dialogue
into an eight -second clip rarely works well.
And just completely ignoring camera movement
that makes videos feel very static and, well,
AI -generated. And there are technical limits
too right now. Yeah, definitely. That eight -second
clip length is one. It's great for shorts, but
not for long scenes yet. It outputs in HD, which
is good. But processing times can vary. Sometimes
it's quick, sometimes you wait a bit. And yeah,
you need that Google AI Pro or Ultra subscription
to access it. And this tech, like a lot of AI,
brings up some pretty significant ethical questions.
Huge ones. The ability to make realistic videos
easily? Well, it opens the door to misuse. Deep
fakes are a major concern, creating fake videos
of people saying or doing things they never did.
Misinformation potential is high. And copyright
is this massive gray area that AI trains on vast
amounts of data. Was that data copyrighted? And
who owns the video you create? Is it fully yours?
Or does Google have some claim because their
AI made it? These are big legal questions right
now. What about the impact on creative jobs,
stock video creators, animators? It's a valid
concern for sure. There will likely be disruption.
But the thinking is this will probably evolve
into more of an assistive tool, letting creators
work faster, maybe handle the more tedious parts
and focus their energy on the higher level storytelling,
the core ideas. Vio isn't really the end of human
creativity. It feels more like a new chapter,
you know? Human -machine collaboration. Just
imagine, though, scaling this up. Imagine generating
entire feature films just from detailed text.
the sheer potential for individual creators to
bring massive stories to life, bypassing all
the usual production barriers. That's kind of
mind -boggling to think about. We're not there
yet, but... Wow. When you look at all the power,
the ethics, the potential, what's a core message
about how AI, like Vio, is changing creativity?
I think it's fundamentally a tool for collaboration.
It's about augmenting and enhancing what humans
can do creatively, not just replacing them. So
stepping back to see the big picture here...
Google Veo feels like it's genuinely transforming
visual storytelling. It's more than just a neat
piece of tech. It feels like a statement about
where the creative industry might be heading,
democratizing things. Absolutely. That ability
to go straight from language from an idea in
your head to a complete audio visual piece. that
lowers the barrier to entry massively. It really
does democratize video production in a way. And
that golden formula, that seven step prompt structure,
that's your mental toolkit for making it work.
It's like the key. So the skill isn't necessarily
about having the fanciest camera anymore. It's
shifting towards thinking like a director, writing
like a screenwriter, really envisioning the final
scene. Exactly. Start simple. Play around with
that seven element formula. And honestly, don't
be afraid to mix things up. Combine unexpected
elements. Sometimes the weird combinations lead
to the coolest results. Yeah. Like you said,
a film noir scene, but with cartoon characters.
Or a nature documentary shot, like a sci -fi
epic. That's where you can really push the AI
into interesting territory. The AI video revolution
is definitely here. It's happening now. And hopefully,
with what we've talked about, you feel a bit
more equipped to jump in and be part of it. Go
make something cool. We really hope this deep
dive gave you some useful insights, some valuable
nuggets to think about. Until next time, keep
exploring, out of your row music.