WEBVTT 00:00:00.000 --> 00:00:03.299 The AI revolution, it isn't some future possibility, 00:00:03.520 --> 00:00:05.940 is it? It's unfolding right now. Yeah, it really 00:00:05.940 --> 00:00:08.019 is. And while, you know, lots of conversations 00:00:08.019 --> 00:00:11.660 focus on AI's impact on jobs, there's this quiet, 00:00:11.779 --> 00:00:14.890 incredibly savvy... group of entrepreneurs already 00:00:14.890 --> 00:00:17.969 building well seven figure businesses they're 00:00:17.969 --> 00:00:20.769 not always the the lead coders or the deep data 00:00:20.769 --> 00:00:24.089 scientists right instead they seem to be becoming 00:00:24.089 --> 00:00:27.629 this essential bridge connecting ai's powerful 00:00:27.629 --> 00:00:32.229 new capabilities to the pressing uh real world 00:00:32.229 --> 00:00:35.409 needs of businesses it feels like a fundamental 00:00:35.409 --> 00:00:38.109 shift it absolutely is welcome to the deep dive 00:00:38.590 --> 00:00:41.030 Today, we're exploring an incredibly timely topic, 00:00:41.229 --> 00:00:44.429 how to build a seven -figure AI business. We 00:00:44.429 --> 00:00:47.189 found this really powerful five -step blueprint 00:00:47.189 --> 00:00:49.789 to unpack for you. It looks like a systematic 00:00:49.789 --> 00:00:52.890 path to building an AI automation empire, basically 00:00:52.890 --> 00:00:55.030 from scratch. And we'll really dig into why the 00:00:55.030 --> 00:00:57.789 traditional agency model might actually be a 00:00:57.789 --> 00:00:59.829 trap in this landscape. We'll clarify the critical 00:00:59.829 --> 00:01:02.210 difference between just raw AI models and these 00:01:02.210 --> 00:01:06.310 robust AI agent systems. And then we'll systematically 00:01:06.310 --> 00:01:09.519 break down each... step of this blueprint, you 00:01:09.519 --> 00:01:11.079 know, from picking your markets strategically 00:01:11.079 --> 00:01:13.620 to mastering those sales conversations and finally 00:01:13.620 --> 00:01:16.159 scaling your operations. Think of it like a shortcut, 00:01:16.400 --> 00:01:19.859 a clear, actionable path for navigating this 00:01:19.859 --> 00:01:23.540 completely new AI economy. Okay, let's dive in 00:01:23.540 --> 00:01:26.760 then. There really feels like a ticking clock 00:01:26.760 --> 00:01:29.599 here. Why is this window of opportunity closing 00:01:29.599 --> 00:01:32.019 so fast, especially for people looking to build 00:01:32.019 --> 00:01:34.560 something? And what's the fundamental distinction 00:01:34.560 --> 00:01:36.040 we really need to get our heads around right 00:01:36.040 --> 00:01:38.140 now? You're right. There's definitely an urgency. 00:01:38.840 --> 00:01:41.859 The truth is, economist AI agents are rapidly 00:01:41.859 --> 00:01:44.079 taking over almost every job that, well, that 00:01:44.079 --> 00:01:46.400 could be done from a laptop. It's not sci -fi 00:01:46.400 --> 00:01:48.780 anymore. It's happening incredibly fast. And 00:01:48.780 --> 00:01:51.299 businesses, you know, from small shops to huge 00:01:51.299 --> 00:01:53.280 corporations, they're kind of in this quiet panic. 00:01:53.420 --> 00:01:55.859 They know they need AI to stay competitive, but 00:01:55.859 --> 00:01:58.840 honestly, they have no clue how to get real results 00:01:58.840 --> 00:02:02.909 from it. This creates this massive, but... temporary 00:02:02.909 --> 00:02:06.090 opportunity gap. You can be that expert guide, 00:02:06.290 --> 00:02:08.129 the one who helps them through this confusing 00:02:08.129 --> 00:02:10.969 but really transformative time. Right. And the 00:02:10.969 --> 00:02:14.289 aha moment, the core difference you mentioned 00:02:14.289 --> 00:02:19.289 is this. AI models think chat GPT, Claude, they're 00:02:19.289 --> 00:02:21.289 brilliant, right? They can tell you what to do, 00:02:21.330 --> 00:02:25.110 generate ideas. Sure. But AI agent systems, these 00:02:25.110 --> 00:02:27.629 are purpose -built automated systems designed 00:02:27.629 --> 00:02:30.569 to solve specific painful business problems. 00:02:31.069 --> 00:02:35.610 By doing tasks. They're different. How so? They 00:02:35.610 --> 00:02:37.430 don't just tell you what to do. They actually 00:02:37.430 --> 00:02:40.289 do the thing. Businesses aren't short on ideas. 00:02:40.330 --> 00:02:42.590 They're drowning in work. They want solutions 00:02:42.590 --> 00:02:44.990 that actively take work off their plate. So the 00:02:44.990 --> 00:02:47.689 real leverage, the real gold, isn't just in tools 00:02:47.689 --> 00:02:50.490 offering advice, but in automated systems that 00:02:50.490 --> 00:02:53.030 take action and deliver a concrete result. Exactly. 00:02:53.469 --> 00:02:55.770 businesses need solutions that actively remove 00:02:55.770 --> 00:02:57.509 work and free them up. This is where it gets 00:02:57.509 --> 00:02:59.789 really interesting for me. What do these AI agent 00:02:59.789 --> 00:03:01.949 systems actually look like in practice? Because 00:03:01.949 --> 00:03:04.990 we're talking about battle -tested, revenue -generating 00:03:04.990 --> 00:03:07.689 machines here, right? Not just theory. Precisely. 00:03:07.710 --> 00:03:09.469 Yeah. Yeah, they aren't magic buttons. Think 00:03:09.469 --> 00:03:12.129 of them more like specialized operating systems 00:03:12.129 --> 00:03:15.189 built for specific painful problems. We've identified 00:03:15.189 --> 00:03:17.530 five key systems that are working incredibly 00:03:17.530 --> 00:03:20.150 well right now. Okay, what are they? First, there's 00:03:20.150 --> 00:03:23.199 the content cloning facility. Imagined like a 00:03:23.199 --> 00:03:25.120 Star Wars cloning facility, but for content. 00:03:25.379 --> 00:03:27.780 Huh, okay. You feed it one long -form YouTube 00:03:27.780 --> 00:03:30.680 video, and it spits out an army of perfectly 00:03:30.680 --> 00:03:33.919 formatted short clips for TikTok Reels shorts. 00:03:34.379 --> 00:03:36.759 It analyzes the transcript for viral moments, 00:03:36.900 --> 00:03:40.639 extracts them, adjusts aspect ratios, adds captions, 00:03:40.819 --> 00:03:44.500 even posts directly. This system can save creators 00:03:44.500 --> 00:03:47.800 like 20 -plus hours a week. Seriously. That's 00:03:47.800 --> 00:03:49.900 huge. Okay, what's number two? Number two is 00:03:49.900 --> 00:03:52.629 the five -star reputation engine. This is basically 00:03:52.629 --> 00:03:55.090 automated PR for local businesses. It emails 00:03:55.090 --> 00:03:57.289 customers after a purchase with a simple happy 00:03:57.289 --> 00:03:59.909 or unhappy emoji link. Happy clicks go to Google 00:03:59.909 --> 00:04:02.629 or Yelp to leave a public review. Unhappy clicks 00:04:02.629 --> 00:04:04.969 go to a private feedback form, creating a high 00:04:04.969 --> 00:04:07.509 priority ticket internally. Yeah. It consistently 00:04:07.509 --> 00:04:10.150 boosts public reviews by like 300 % or more and 00:04:10.150 --> 00:04:12.650 drastically cuts down negative public feedback. 00:04:12.949 --> 00:04:16.529 Okay. Impressive. Next. Next up, the hyper -personalized 00:04:16.529 --> 00:04:19.389 sales sniper. This is like the difference between 00:04:19.389 --> 00:04:21.949 firing a machine gun blindly versus a special 00:04:21.949 --> 00:04:24.810 forces sniper. Right. You give the AI a list 00:04:24.810 --> 00:04:26.829 of potential customers. It acts like a personal 00:04:26.829 --> 00:04:29.569 research assistant, scrapes LinkedIn, websites, 00:04:29.810 --> 00:04:32.970 social media for deep intel. Then it crafts unique, 00:04:33.329 --> 00:04:36.310 hyper -personalized outreach messages for each 00:04:36.310 --> 00:04:39.980 person. Okay, that's powerful. Whoa. I mean, 00:04:39.980 --> 00:04:42.180 imagine scaling not just outreach, but genuine 00:04:42.180 --> 00:04:44.819 human connection through that level of personalization. 00:04:45.040 --> 00:04:47.899 Something totally impossible before without an 00:04:47.899 --> 00:04:50.079 army of people. Yeah. That's the AI difference. 00:04:50.339 --> 00:04:52.839 It can lead to like a 10x increase in outreach 00:04:52.839 --> 00:04:54.980 volume, but with much higher conversion rates 00:04:54.980 --> 00:04:57.279 because it feels personal. Transformative. Okay, 00:04:57.279 --> 00:04:59.519 number four. Fourth, the digital chief of staff. 00:05:00.480 --> 00:05:02.639 Think J -A -R -V -I -S for a small business. 00:05:02.879 --> 00:05:04.670 Okay, I like that. It connects to everything 00:05:04.670 --> 00:05:07.730 calendar, email, project management, CRM, and 00:05:07.730 --> 00:05:10.149 just handles all that admin grunt work. Like 00:05:10.149 --> 00:05:12.350 what specific? Stuff like managing meeting schedules, 00:05:12.569 --> 00:05:15.129 generating performance reports, organizing digital 00:05:15.129 --> 00:05:19.110 files, triaging the founder's inbox. This system 00:05:19.110 --> 00:05:21.990 can wipe out 15 to 20 hours of weekly busy work. 00:05:22.129 --> 00:05:24.829 That's a significant chunk of time saved. And 00:05:24.829 --> 00:05:27.850 the last one. And finally, number five, the 2004 00:05:27.850 --> 00:05:30.730 -07 HR Screener. This is for companies hiring 00:05:30.730 --> 00:05:33.740 a lot. It conducts those initial, really time 00:05:33.740 --> 00:05:36.459 -consuming screening interviews via video call. 00:05:36.620 --> 00:05:39.120 The AI conducts the interview. Yeah. It asks 00:05:39.120 --> 00:05:41.720 intelligent questions, generates dynamic follow 00:05:41.720 --> 00:05:44.019 -ups in real time based on the answers. Then 00:05:44.019 --> 00:05:45.839 it gives the hiring manager the full transcript, 00:05:46.100 --> 00:05:48.800 an AI summary, and even a preliminary candidate 00:05:48.800 --> 00:05:51.959 fit score. Wow. It can pre -screen hundreds of 00:05:51.959 --> 00:05:55.029 candidates. 247 no humans needed for that first 00:05:55.029 --> 00:05:58.350 pass. That's that's truly game changing for HR 00:05:58.350 --> 00:05:59.970 departments. So these aren't just about making 00:05:59.970 --> 00:06:02.129 things a bit faster. They seem designed to lift 00:06:02.129 --> 00:06:05.170 major repetitive burdens and actually drive tangible 00:06:05.170 --> 00:06:07.829 business growth. Precisely. They're revenue generating 00:06:07.829 --> 00:06:10.910 machines solving specific, very painful business 00:06:10.910 --> 00:06:13.279 problems. Okay, this next step you mentioned 00:06:13.279 --> 00:06:15.399 about playing the game on easy mode, that sounds 00:06:15.399 --> 00:06:17.839 pretty appealing. What's the secret to picking 00:06:17.839 --> 00:06:20.740 a market where success feels less like, you know, 00:06:20.759 --> 00:06:22.800 pushing a boulder uphill? Right, your market 00:06:22.800 --> 00:06:25.060 choice really does set the difficulty setting 00:06:25.060 --> 00:06:27.519 for the whole business. The smart play is always 00:06:27.519 --> 00:06:30.459 easy mode. Find a booming industry with well 00:06:30.459 --> 00:06:32.620 -funded clients who are desperate for solutions. 00:06:32.939 --> 00:06:34.939 How do you find that? Well, first you look inward. 00:06:35.519 --> 00:06:38.180 At your character build, that's your unique mix 00:06:38.180 --> 00:06:41.339 of top 1 % skills. Things you're exceptionally 00:06:41.339 --> 00:06:44.319 good at. Like what? Give me an example. Okay. 00:06:44.360 --> 00:06:46.199 Say you're in the top 1 % for YouTube content 00:06:46.199 --> 00:06:49.079 creation. Plus you're top 1 % in AI automation. 00:06:49.779 --> 00:06:52.939 And maybe top 1 % in sales psychology. Those 00:06:52.939 --> 00:06:55.240 skills aren't just added together. They multiply. 00:06:55.839 --> 00:06:57.860 Stacking them makes you like a one in one million 00:06:57.860 --> 00:07:00.579 talent for a specific need. Yeah. It's about 00:07:00.579 --> 00:07:03.199 combining your unique strengths. For a market 00:07:03.199 --> 00:07:05.319 that's ready. Okay, so identify your superpower 00:07:05.319 --> 00:07:08.120 stack first, then what? Then you scan the map 00:07:08.120 --> 00:07:11.600 for four signs of a goldmine market. One, well 00:07:11.600 --> 00:07:13.879 -funded. Clients have healthy profits. They're 00:07:13.879 --> 00:07:15.740 comfortable spending money to fix big problems. 00:07:16.399 --> 00:07:19.319 You're selling aspirin for a migraine, not just 00:07:19.319 --> 00:07:22.279 vitamins, you know. Right, essential versus nice 00:07:22.279 --> 00:07:25.699 to have. Exactly. Two, easy to find. Your target 00:07:25.699 --> 00:07:27.759 customers are identifiable and reachable online. 00:07:28.019 --> 00:07:30.970 Three. Digital -based. This lets you use scalable 00:07:30.970 --> 00:07:34.470 automated AI systems. That's key. And four, service 00:07:34.470 --> 00:07:37.410 -based. This usually means more stable, predictable, 00:07:37.550 --> 00:07:40.019 recurring revenue. OK, so based on that, what 00:07:40.019 --> 00:07:42.480 are some easy mode markets right now for these 00:07:42.480 --> 00:07:45.060 AI systems? Yeah, three standout digital marketing 00:07:45.060 --> 00:07:46.959 agencies, coaches and consultants and content 00:07:46.959 --> 00:07:49.379 creators. Why them specifically? Well, digital 00:07:49.379 --> 00:07:51.920 marketing agencies spend big on ads, have tons 00:07:51.920 --> 00:07:54.579 of repetitive processes like reporting and always 00:07:54.579 --> 00:07:57.759 need an edge, a killer offer for them. AI powered 00:07:57.759 --> 00:08:00.019 white labeled performance reports saves them 00:08:00.019 --> 00:08:02.339 tons of time. AI does better anyway. Makes sense. 00:08:02.459 --> 00:08:06.000 Coaches. Coaches and consultants. Huge $300 industry, 00:08:06.519 --> 00:08:10.639 high margins, often, let's say, operationally 00:08:10.639 --> 00:08:13.339 challenged. They're desperate for systems to 00:08:13.339 --> 00:08:16.000 help them scale. An automated client onboarding 00:08:16.000 --> 00:08:18.819 system. Goal. And content creators. Perfect fit 00:08:18.819 --> 00:08:22.720 for AI's generative side. You niche down, maybe 00:08:22.720 --> 00:08:25.420 just AI expert for YouTube creators, the content 00:08:25.420 --> 00:08:27.399 cloning system we talked about. That's their 00:08:27.399 --> 00:08:29.449 killer offer. Got it. And you mentioned something 00:08:29.449 --> 00:08:31.850 important, deliberately excluding certain businesses. 00:08:32.090 --> 00:08:36.029 Yes, crucially. Deliberately avoid local brick 00:08:36.029 --> 00:08:38.409 -and -mortar businesses for this model. It's 00:08:38.409 --> 00:08:40.970 honestly just as hard to sell to a $1 ,000 -a 00:08:40.970 --> 00:08:43.009 -month client as it is to sell to a $10 ,000 00:08:43.009 --> 00:08:45.950 -a -month client. Right. So AMI, bigger problems, 00:08:46.169 --> 00:08:49.299 healthier budgets. Play on easy mode. So it boils 00:08:49.299 --> 00:08:51.620 down to strategically lining up your unique skills 00:08:51.620 --> 00:08:54.320 with a market that's accessible and highly profitable, 00:08:54.480 --> 00:08:56.600 basically setting yourself up for success. Yes, 00:08:56.600 --> 00:08:58.840 exactly. It's strategically playing easy mode 00:08:58.840 --> 00:09:01.940 for maximum impact and growth. This next step, 00:09:02.139 --> 00:09:06.039 becoming a mind reader, sounds... Well, almost 00:09:06.039 --> 00:09:09.139 magical. How do we avoid that startup graveyard 00:09:09.139 --> 00:09:11.679 and really figure out what customers desperately 00:09:11.679 --> 00:09:14.559 need? Maybe even more than they realize themselves. 00:09:15.059 --> 00:09:17.200 Yeah, it's maybe the most critical part. The 00:09:17.200 --> 00:09:20.039 number one reason businesses fail. Skipping this. 00:09:20.460 --> 00:09:23.279 Skipping the step where you achieve true customer 00:09:23.279 --> 00:09:26.100 resonance. That's that moment a client thinks, 00:09:26.220 --> 00:09:28.399 whoa, holy crap, this person gets my problem 00:09:28.399 --> 00:09:30.460 better than I do. How do you get there? There's 00:09:30.460 --> 00:09:32.179 a specific market research method that actually 00:09:32.179 --> 00:09:36.059 works. Find... Ten ideal target customers in 00:09:36.059 --> 00:09:38.919 your chosen niche offer to build a custom AI 00:09:38.919 --> 00:09:41.559 solution for them for free. Free. Yeah, in exchange 00:09:41.559 --> 00:09:44.120 for just honest conversation and a testimonial 00:09:44.120 --> 00:09:46.500 later, if it works. Then you ask them the magic 00:09:46.500 --> 00:09:48.860 wand question. Okay, what's that? You ask, if 00:09:48.860 --> 00:09:51.039 I could wave a magic wand and make just one of 00:09:51.039 --> 00:09:52.899 your business problems completely disappear forever, 00:09:53.039 --> 00:09:55.039 the one that keeps you up at night, which problem 00:09:55.039 --> 00:09:57.840 would that be? Their answer, that's your golden 00:09:57.840 --> 00:09:59.700 nugget. Ah, cutting through the noise to the 00:09:59.700 --> 00:10:02.740 core pain. Precisely. It's like the food cart 00:10:02.740 --> 00:10:05.039 parable, you know, don't be the chef making fancy 00:10:05.039 --> 00:10:06.799 sushi when everyone's standing there just wants 00:10:06.799 --> 00:10:09.980 a hot cup of coffee. Validate the demand before 00:10:09.980 --> 00:10:12.440 you build the supply. Right. The whole philosophy 00:10:12.440 --> 00:10:16.399 is based on MVP preface. Minimal viable product. 00:10:16.820 --> 00:10:20.159 Minimize waste. Understand value is in the eye 00:10:20.159 --> 00:10:23.490 of the beholder solving their big problem. And 00:10:23.490 --> 00:10:26.710 price based on that value, not your cost. A simple 00:10:26.710 --> 00:10:30.350 AI saving them $10K a month is way more valuable 00:10:30.350 --> 00:10:33.210 than a complex one solving a tiny inconvenience. 00:10:33.330 --> 00:10:35.490 That makes sense. And here's a pro tip. Keep 00:10:35.490 --> 00:10:38.700 a pain point dossier. Seriously, write down every 00:10:38.700 --> 00:10:40.659 complaint, frustration, inefficiency you hear. 00:10:40.879 --> 00:10:43.559 Use their exact unfiltered language. Why their 00:10:43.559 --> 00:10:45.659 exact language? Because that becomes a goldmine 00:10:45.659 --> 00:10:47.759 for your future marketing copy. When prospects 00:10:47.759 --> 00:10:49.960 read your stuff and see their own secret frustrations 00:10:49.960 --> 00:10:52.580 mirrored back in their own words, that resonance 00:10:52.580 --> 00:10:55.220 is instant. I remember I was convinced a client 00:10:55.220 --> 00:10:57.519 needed this fancy dashboard. Yeah. My dossier 00:10:57.519 --> 00:10:59.720 showed their real pain was not even knowing what 00:10:59.720 --> 00:11:02.679 metrics mattered. So we built a system to identify 00:11:02.679 --> 00:11:05.139 the key metrics first. Totally different solution. 00:11:05.379 --> 00:11:08.169 Huge impact. I have to admit, I still wrestle 00:11:08.169 --> 00:11:10.809 with prompt drift myself sometimes. And honestly, 00:11:11.009 --> 00:11:13.769 understanding the true pain behind what a customer 00:11:13.769 --> 00:11:16.490 says, not just their surface request, that's 00:11:16.490 --> 00:11:18.210 a muscle I'm constantly trying to strengthen. 00:11:18.409 --> 00:11:21.730 So it really is about deep, empathetic listening 00:11:21.730 --> 00:11:24.870 to find that single biggest impact point. Absolutely. 00:11:25.149 --> 00:11:27.110 Solve their biggest, most expensive problem, 00:11:27.230 --> 00:11:30.649 and sales become almost effortless. Okay, so 00:11:30.649 --> 00:11:33.879 we found the problem. How do we actually sell 00:11:33.879 --> 00:11:36.240 the solution without feeling, you know, pushy 00:11:36.240 --> 00:11:39.379 or overly salesy? This doctor's diagnosis approach 00:11:39.379 --> 00:11:42.399 sounds intriguing. Yeah, it completely reframes 00:11:42.399 --> 00:11:44.279 the whole sales process. You stop thinking like 00:11:44.279 --> 00:11:46.120 a salesperson trying to push a product. And start 00:11:46.120 --> 00:11:47.759 thinking like? Start thinking like a specialist 00:11:47.759 --> 00:11:51.100 doctor. The prospect is the patient. Their business 00:11:51.100 --> 00:11:54.279 problem is the illness. Your AI system, that's 00:11:54.279 --> 00:11:55.899 the prescription. Okay, I like that framing. 00:11:56.059 --> 00:11:58.419 How does it work in practice? You set the frame 00:11:58.419 --> 00:12:00.720 immediately with an opening statement. Something 00:12:00.720 --> 00:12:03.820 like, thanks for your time today. Just so we're 00:12:03.820 --> 00:12:05.940 on the same page, we only work with businesses 00:12:05.940 --> 00:12:07.799 where we can deliver a clear and significant 00:12:07.799 --> 00:12:10.879 return on investment. So if, by the end of this 00:12:10.879 --> 00:12:14.019 call, we can't both clearly see how our system 00:12:14.019 --> 00:12:17.000 will generate a massive ROI for you, then honestly, 00:12:17.159 --> 00:12:18.700 there's just no point in us working together. 00:12:18.960 --> 00:12:21.679 Does that sound fair? That's quite direct. It 00:12:21.679 --> 00:12:24.519 is, and it works. It instantly filters out tire 00:12:24.519 --> 00:12:26.799 kickers and positions you as a strategic partner 00:12:26.799 --> 00:12:28.820 focused on the results, not just making a sale. 00:12:29.000 --> 00:12:31.620 Okay, frame set, then what? Then comes the diagnostic 00:12:31.620 --> 00:12:35.519 process. Three steps. One, find the source of 00:12:35.519 --> 00:12:38.600 the pain. Re -ask that magic wand question or 00:12:38.600 --> 00:12:40.960 a version of it to confirm their most intense 00:12:40.960 --> 00:12:43.240 pain point right now. Got it. Confirm the main 00:12:43.240 --> 00:12:47.100 issue. Two, map the patient's anatomy. Understand 00:12:47.100 --> 00:12:50.340 how this specific pain affects their entire customer 00:12:50.340 --> 00:12:52.320 journey, their whole business system. It shows 00:12:52.320 --> 00:12:53.980 you see the bigger picture. Right. Connect the 00:12:53.980 --> 00:12:57.700 dots. And three, this is critical. Put a price 00:12:57.700 --> 00:13:01.740 on the pain, the cost of inaction. And crucially, 00:13:01.840 --> 00:13:04.600 you don't tell them the cost. You ask questions 00:13:04.600 --> 00:13:07.000 that lead them to quantify it. How do you do 00:13:07.000 --> 00:13:09.379 that without sounding blunt? You ask things like, 00:13:09.419 --> 00:13:12.620 OK, so if you're losing about 35 customers a 00:13:12.620 --> 00:13:15.289 month because of this issue. What's the average 00:13:15.289 --> 00:13:17.389 lifetime value of one of those customers? They 00:13:17.389 --> 00:13:20.850 say $1 ,000. You say, okay, so that's roughly 00:13:20.850 --> 00:13:23.570 $35 ,000 a month in lost revenue. Is that about 00:13:23.570 --> 00:13:25.610 right? Ah, they provide the numbers. Exactly. 00:13:25.610 --> 00:13:27.789 They provide the numbers. If your solution is, 00:13:27.870 --> 00:13:31.389 say, $8 ,000, the math becomes undeniable for 00:13:31.389 --> 00:13:33.970 them. It's a $27 ,000 monthly profit increase. 00:13:34.590 --> 00:13:37.429 The decision makes itself. Okay. And the offer? 00:13:37.590 --> 00:13:40.789 The offer uses a simple framework. I help specific 00:13:40.789 --> 00:13:50.539 avatar. That framing is really powerful. But 00:13:50.539 --> 00:13:52.460 I imagine some people listening might feel, well, 00:13:52.519 --> 00:13:54.919 uncomfortable putting a price on pain. It could 00:13:54.919 --> 00:13:57.340 feel a bit manipulative if done wrong. How do 00:13:57.340 --> 00:13:59.139 you keep that part authentic? That's a really 00:13:59.139 --> 00:14:01.080 important point. It's not about manipulation. 00:14:01.440 --> 00:14:03.990 It's about illumination. You're helping them 00:14:03.990 --> 00:14:06.250 see the financial reality of a problem they already 00:14:06.250 --> 00:14:09.929 have. The key is objective, data -driven questions. 00:14:10.330 --> 00:14:12.669 How many team hours does this take each week? 00:14:12.850 --> 00:14:15.409 What's the typical value of a successfully onboarded 00:14:15.409 --> 00:14:19.149 client? If you could recapture X percent of those 00:14:19.149 --> 00:14:22.750 leads, what would that mean quarterly? You're 00:14:22.750 --> 00:14:24.789 acting like a financial detective, helping them 00:14:24.789 --> 00:14:27.250 uncover costs already impacting their bottom 00:14:27.250 --> 00:14:30.240 line. Not pushy, just clarifying. So the conversation 00:14:30.240 --> 00:14:32.899 becomes a logical co -discovery process where 00:14:32.899 --> 00:14:35.539 they quantify the problem's financial hit, making 00:14:35.539 --> 00:14:38.000 your solution the clear path forward. Precisely. 00:14:38.000 --> 00:14:40.659 You guide them to see the cost, making your solution 00:14:40.659 --> 00:14:43.159 an obvious investment. Okay, moving on to outreach. 00:14:43.399 --> 00:14:45.840 This whale hunting strategy sounds much more 00:14:45.840 --> 00:14:47.700 targeted than the old spray and pry methods. 00:14:48.259 --> 00:14:50.960 How do we actually hunt these big clients effectively 00:14:50.960 --> 00:14:53.080 in the AI space? Yeah, forget spray and pray. 00:14:53.159 --> 00:14:55.120 It's pure precision. Focus on a small number, 00:14:55.179 --> 00:14:58.220 maybe just 10 massive high -value dream clients. 00:14:58.730 --> 00:15:01.129 Just tend to start. Your mission prep is building 00:15:01.129 --> 00:15:04.470 a one -page dossier on each. Key contacts, recent 00:15:04.470 --> 00:15:07.350 news, social activity. Then, critically, find 00:15:07.350 --> 00:15:09.950 the side door. The side door. Don't email the 00:15:09.950 --> 00:15:12.809 famous CEO or founder directly. They're bombarded. 00:15:13.149 --> 00:15:15.870 Target the second layer. Chief of staff, head 00:15:15.870 --> 00:15:18.029 of ops, director of marketing. These are the 00:15:18.029 --> 00:15:20.389 people paid to find solutions and who have the 00:15:20.389 --> 00:15:22.129 CEO's ear. They're actually looking for people 00:15:22.129 --> 00:15:25.240 like you. Okay, find the right person. Then what's 00:15:25.240 --> 00:15:27.600 the message? You craft the perfect harpoon, an 00:15:27.600 --> 00:15:29.740 irresistible outreach message. It has six key 00:15:29.740 --> 00:15:33.960 parts. One, respect their time. Under 100 words, 00:15:34.039 --> 00:15:37.500 30 second read. Max. Short and sweet. Two, no 00:15:37.500 --> 00:15:40.379 bod zone. Write like a human. Direct, clear, 00:15:40.480 --> 00:15:43.379 no corporate jargon. Three, the I did my homework 00:15:43.379 --> 00:15:45.399 signal. One sentence proving this isn't a mass 00:15:45.399 --> 00:15:47.279 email. Like, I just listened to your podcast 00:15:47.279 --> 00:15:49.340 with Axe and loved your point about why. Or, 00:15:49.379 --> 00:15:51.679 notice you have 200 plus five star reviews but 00:15:51.679 --> 00:15:53.600 haven't responded to any that's potential engagement 00:15:53.600 --> 00:15:56.759 lost. Instant trust builder. Okay, shows you've 00:15:56.759 --> 00:16:00.720 actually looked. Four, free gift approach. Attach 00:16:00.720 --> 00:16:03.080 something small but valuable. A one -page PDF 00:16:03.080 --> 00:16:05.779 with a couple of quick ideas. A short unlisted 00:16:05.779 --> 00:16:08.279 video showing a potential quick win related to 00:16:08.279 --> 00:16:10.879 their pain point. Generosity first. Nice touch. 00:16:11.159 --> 00:16:15.259 Five, why you? Signal. One powerful sentence 00:16:15.259 --> 00:16:17.720 showing credibility. I've built identical systems 00:16:17.720 --> 00:16:20.019 for five other businesses in the coaching space, 00:16:20.179 --> 00:16:23.750 for example. And six. Low friction close. The 00:16:23.750 --> 00:16:26.070 goal isn't sale. It's just a 15 -minute discovery 00:16:26.070 --> 00:16:28.669 call. Often the best way is offering to build 00:16:28.669 --> 00:16:31.950 that exact system for free just for a testimonial. 00:16:31.990 --> 00:16:33.750 Very low risk for them. Makes sense. Anything 00:16:33.750 --> 00:16:36.289 else? Yeah. Pro -level upgrade. Use a multi -touch 00:16:36.289 --> 00:16:38.190 campaign. Don't just send one email and hope. 00:16:38.370 --> 00:16:41.730 Day one, personalized email. Day three, connect 00:16:41.730 --> 00:16:43.629 on LinkedIn with a note referencing the email. 00:16:43.769 --> 00:16:46.649 Day five, polite follow -up email. Professional 00:16:46.649 --> 00:16:49.059 persistence cuts through noise. So it's really 00:16:49.059 --> 00:16:51.220 about ditching the wide net and using a highly 00:16:51.220 --> 00:16:53.860 targeted, personalized spear aimed right at the 00:16:53.860 --> 00:16:55.740 key decision makers, proving you've done your 00:16:55.740 --> 00:16:59.139 homework up front. Exactly. Precision, deep personalization, 00:16:59.139 --> 00:17:01.500 and professional persistence win the whale clients. 00:17:01.860 --> 00:17:04.259 Okay, we've landed the whale. Now the exciting 00:17:04.259 --> 00:17:07.799 part. Building and scaling these systems. How 00:17:07.799 --> 00:17:10.140 do we go from doing custom work to building a 00:17:10.140 --> 00:17:13.099 truly scalable AI business? Right. And honestly, 00:17:13.200 --> 00:17:15.200 once the problem is validated and the client 00:17:15.200 --> 00:17:18.079 is paying, the building part is often the easiest. 00:17:18.259 --> 00:17:21.380 You're using amazing no -code or low -code tools. 00:17:21.559 --> 00:17:24.789 Like what? Things like N8n, which lets you visually 00:17:24.789 --> 00:17:27.210 connect different apps and automate really complex 00:17:27.210 --> 00:17:30.329 workflows without deep coding, or AI app builders 00:17:30.329 --> 00:17:33.349 like Bolt .new that simplify creating the user 00:17:33.349 --> 00:17:36.369 interfaces for these AI systems. You use databases 00:17:36.369 --> 00:17:38.730 like Airtable to manage all the data flexibly. 00:17:38.809 --> 00:17:41.630 You combine these with the core AI models. It's 00:17:41.630 --> 00:17:43.369 becoming more like assembling high -powered Lego 00:17:43.369 --> 00:17:45.549 blocks than traditional programming. Okay, so 00:17:45.549 --> 00:17:47.750 the tools make it accessible, but how do you 00:17:47.750 --> 00:17:50.509 scale beyond one -off builds? The absolute key 00:17:50.509 --> 00:17:52.990 to scaling. is moving from purely custom builds 00:17:52.990 --> 00:17:55.490 to a template -based approach. Templates. Yeah. 00:17:55.750 --> 00:17:58.130 After you build a few custom solutions for clients 00:17:58.130 --> 00:18:00.450 in the same niche, you'll inevitably see patterns. 00:18:00.670 --> 00:18:03.150 Maybe 80 % of the content cloning system is the 00:18:03.150 --> 00:18:04.950 same for every creator, right? Sure. The core 00:18:04.950 --> 00:18:07.589 process. Exactly. It takes the video, gets the 00:18:07.589 --> 00:18:10.190 audio, transcribes it, drafts clips. You template 00:18:10.190 --> 00:18:13.069 that core 80%. Then you just customize the final 00:18:13.069 --> 00:18:15.990 20 % for each client, maybe their specific brand 00:18:15.990 --> 00:18:18.829 voice for captions, or their exact posting schedule. 00:18:19.230 --> 00:18:21.869 The 80 -20 blueprint. That's the one. Use proven 00:18:21.869 --> 00:18:24.369 templates for the common stuff. Customize the 00:18:24.369 --> 00:18:26.569 specifics. Test, iterate, document everything. 00:18:27.230 --> 00:18:29.730 Scaling through this systematization is a journey, 00:18:29.769 --> 00:18:32.309 though. What does that journey look like? Typically, 00:18:32.450 --> 00:18:34.670 months one, three, you're in the trenches building 00:18:34.670 --> 00:18:36.809 those initial custom solutions, really learning. 00:18:37.130 --> 00:18:39.230 Months four, six, you start seeing those patterns, 00:18:39.289 --> 00:18:42.029 building your first reusable templates. By months 00:18:42.029 --> 00:18:44.670 seven, 12, you should stop selling purely custom 00:18:44.670 --> 00:18:47.970 work and have a polished, productized AI operating 00:18:47.970 --> 00:18:50.269 system you can sell repeatedly. And beyond that. 00:18:50.569 --> 00:18:52.930 Year two and beyond, that's when you hire and 00:18:52.930 --> 00:18:55.609 train a small team to deliver this system, freeing 00:18:55.609 --> 00:18:58.130 you up to focus on growth, landing more clients, 00:18:58.289 --> 00:19:01.049 maybe developing new systems. The income potential 00:19:01.049 --> 00:19:04.029 reflects this maybe zero 2K a month initially 00:19:04.029 --> 00:19:07.109 while learning, ramping up to 10K, 30K a month 00:19:07.109 --> 00:19:10.029 by the end of year one, and potentially 75K plus 00:19:10.029 --> 00:19:12.289 a month in year three and beyond as you scale 00:19:12.289 --> 00:19:14.390 delivery. You're building systems that become 00:19:14.390 --> 00:19:17.410 indispensable to clients. So the real magic for 00:19:17.410 --> 00:19:20.049 scaling is productizing the solution, turning 00:19:20.049 --> 00:19:23.049 your expertise into a repeatable system to break 00:19:23.049 --> 00:19:25.849 free from just trading time for money. Yes, exactly. 00:19:25.930 --> 00:19:27.990 Creating those repeatable productized systems 00:19:27.990 --> 00:19:31.170 is what unlocks infinite scale. Okay. Beyond 00:19:31.170 --> 00:19:33.470 all the steps and the tech, there's this crucial 00:19:33.470 --> 00:19:36.809 final upgrade. You mentioned the mindset. What 00:19:36.809 --> 00:19:38.930 mental shift do we really need to make to succeed 00:19:38.930 --> 00:19:41.329 here? This is huge. The tools are only half of 00:19:41.329 --> 00:19:43.490 it. Mindset is probably the most important upgrade. 00:19:43.690 --> 00:19:45.849 How so? You need to fundamentally shift your 00:19:45.849 --> 00:19:49.009 thinking. Stop thinking, I build AI tools. Start 00:19:49.009 --> 00:19:51.470 thinking, I build AI operating systems that solve 00:19:51.470 --> 00:19:54.109 expensive business problems. Problem saver, not 00:19:54.109 --> 00:19:56.609 tool builder. Right. And stop thinking, I'll 00:19:56.609 --> 00:19:59.269 charge based on my time. Start thinking, I'll 00:19:59.269 --> 00:20:02.069 price based on the immense business value I deliver. 00:20:02.390 --> 00:20:05.130 That ROI calculation we talked about. That's 00:20:05.130 --> 00:20:08.170 key. Value based, not time based. Exactly. And 00:20:08.170 --> 00:20:10.630 maybe the biggest one. Stop thinking I need to 00:20:10.630 --> 00:20:13.450 be perfect before I start. Start thinking I need 00:20:13.450 --> 00:20:15.829 to start before I'm perfect. Get going. Yeah. 00:20:16.089 --> 00:20:18.970 Most AI entrepreneurs who fail, they don't fail 00:20:18.970 --> 00:20:21.150 because the tech was bad. They fail because their 00:20:21.150 --> 00:20:23.609 strategy was flawed. This blueprint is specifically 00:20:23.609 --> 00:20:26.450 designed to avoid those common traps by focusing 00:20:26.450 --> 00:20:29.589 on value, the right market, and taking action. 00:20:29.789 --> 00:20:31.990 So it provides strategic framework. Right. And 00:20:31.990 --> 00:20:33.650 you can put it into action immediately with something 00:20:33.650 --> 00:20:36.720 like a 30 -day launch plan. Week one. Nail your 00:20:36.720 --> 00:20:39.000 market selection and skill stack analysis. Week 00:20:39.000 --> 00:20:41.680 two, customer discovery. Do that whale hunting 00:20:41.680 --> 00:20:44.640 outreach. Find the magic wand problem. Week three, 00:20:44.839 --> 00:20:47.059 build your minimum viable product, the basic 00:20:47.059 --> 00:20:50.460 AI system. Test it. Week four, aim for the first 00:20:50.460 --> 00:20:52.539 sale. Perfect your value prop. Calculate that 00:20:52.539 --> 00:20:55.559 ROI. Close your first paying client. So it really 00:20:55.559 --> 00:20:58.000 comes down to a strategic value first mindset 00:20:58.000 --> 00:21:01.140 combined with a strong bias for immediate iterative 00:21:01.140 --> 00:21:04.299 action. Exactly. Actionable strategy beats waiting 00:21:04.299 --> 00:21:07.460 for perfect execution. Every single time, especially 00:21:07.460 --> 00:21:10.160 early on. Okay, so wrapping this all up, what's 00:21:10.160 --> 00:21:12.759 the big idea we should take away? It feels like 00:21:12.759 --> 00:21:15.680 the AI gold rush isn't necessarily for the absolute 00:21:15.680 --> 00:21:18.700 best coders. No, not primarily. But more for 00:21:18.700 --> 00:21:21.359 those who can effectively bridge AI's incredible 00:21:21.359 --> 00:21:24.700 and rapidly growing capabilities with real -world, 00:21:24.720 --> 00:21:27.839 deeply felt business pain. It sounds more like 00:21:27.839 --> 00:21:30.359 a get -rich -smart strategy than any kind of 00:21:30.359 --> 00:21:32.319 get -rich -quick scheme. That's a perfect way 00:21:32.319 --> 00:21:34.619 to put it. This five -step blueprint identifying 00:21:34.619 --> 00:21:37.660 your market. Truly understanding customer pain, 00:21:37.859 --> 00:21:40.619 mastering strategic selling using precise outreach, 00:21:40.799 --> 00:21:43.500 and then scaling through systematization, it 00:21:43.500 --> 00:21:46.140 provides a clear, proven path. The entrepreneurs 00:21:46.140 --> 00:21:47.920 who are really building wealth in this space 00:21:47.920 --> 00:21:50.160 are the orchestrators, the ones connecting available 00:21:50.160 --> 00:21:52.680 AI tools to solve these expensive, persistent 00:21:52.680 --> 00:21:55.019 problems for businesses. This has been a really 00:21:55.019 --> 00:21:57.579 fascinating deep dive. The opportunity feels 00:21:57.579 --> 00:22:00.059 massive, but as you said, that window does seem 00:22:00.059 --> 00:22:02.420 to be closing, or at least changing shape, rapidly. 00:22:03.039 --> 00:22:05.599 It is. The tools are largely available now. The 00:22:05.599 --> 00:22:07.579 demand from businesses is absolutely proven. 00:22:07.720 --> 00:22:10.740 And the system, the blueprint is clear. So the 00:22:10.740 --> 00:22:13.759 question for everyone listening is, what will 00:22:13.759 --> 00:22:16.539 you do with this knowledge? Will you watch this 00:22:16.539 --> 00:22:18.619 incredible transformation happening from the 00:22:18.619 --> 00:22:21.619 sidelines? Or will you decide to place yourself 00:22:21.619 --> 00:22:24.000 right at the center of it, using these powerful 00:22:24.000 --> 00:22:26.160 new capabilities to build something genuinely 00:22:26.160 --> 00:22:28.220 valuable? It really feels like a choice. And 00:22:28.220 --> 00:22:32.019 the time to make that choice is right now. Thanks 00:22:32.019 --> 00:22:34.380 for joining us on the Deep Dive. Until next time, 00:22:34.380 --> 00:22:35.940 keep learning and keep building.