WEBVTT 00:00:00.000 --> 00:00:03.620 In this ever -expanding world of AI, are we just 00:00:03.620 --> 00:00:06.080 drowning in answers? Or are we actually starting 00:00:06.080 --> 00:00:09.119 to build solutions, real solutions that make 00:00:09.119 --> 00:00:12.570 a difference in our businesses? beat. I mean, 00:00:12.609 --> 00:00:15.390 navigating the sheer volume of AI tools out there 00:00:15.390 --> 00:00:17.350 can feel, honestly, like a massive challenge 00:00:17.350 --> 00:00:20.629 sometimes. Welcome to the deep dive. This is 00:00:20.629 --> 00:00:22.629 where we try to cut through some of that noise 00:00:22.629 --> 00:00:24.649 and guide you towards what genuinely matters. 00:00:25.329 --> 00:00:27.489 Today, we're embarking on, I think, a really 00:00:27.489 --> 00:00:29.510 fascinating exploration. It's about a pretty 00:00:29.510 --> 00:00:31.929 significant shift happening in artificial intelligence. 00:00:32.250 --> 00:00:34.990 We're moving beyond AI that just answers your 00:00:34.990 --> 00:00:37.270 questions to AI that actually builds things, 00:00:37.549 --> 00:00:40.049 tangible assets. real usable stuff for your business. 00:00:40.670 --> 00:00:42.710 Our focus for this deep dive is a tool called 00:00:42.710 --> 00:00:45.149 Perplexity Labs. People are calling it your personal 00:00:45.149 --> 00:00:47.429 virtual analyst, maybe even like a lean consulting 00:00:47.429 --> 00:00:50.030 team you can call on any time. We'll unpack what 00:00:50.030 --> 00:00:52.869 really makes it different, how you can command 00:00:52.869 --> 00:00:54.890 it effectively to get really top tier performance 00:00:54.890 --> 00:00:57.170 and look at some of its practical strategic applications. 00:00:57.390 --> 00:00:59.210 Our mission today is really to help you understand 00:00:59.210 --> 00:01:02.770 how this particular AI can transform raw information, 00:01:02.929 --> 00:01:05.629 your data, your ideas into actionable strategies, 00:01:06.250 --> 00:01:08.790 concrete plans you can deploy right now. So let's 00:01:08.790 --> 00:01:10.709 maybe kick things off with a problem many of 00:01:10.709 --> 00:01:13.230 you listening, especially business owners, entrepreneurs, 00:01:13.430 --> 00:01:16.049 you might recognize this, tool fatigue. Okay, 00:01:16.689 --> 00:01:18.269 you open your browser, there are just countless 00:01:18.269 --> 00:01:20.890 AI chatbots, they all promise answers, but how 00:01:20.890 --> 00:01:23.650 many of them really create strategic value? Which 00:01:23.650 --> 00:01:25.430 ones help you work smarter, not just harder, 00:01:25.849 --> 00:01:27.969 by actually building something useful? That really 00:01:27.969 --> 00:01:30.689 is the core issue, isn't it? Yeah. And the fundamental 00:01:30.689 --> 00:01:33.890 shift with Perplexity Labs is, well, it's not 00:01:33.890 --> 00:01:36.200 just... spitting out text answers. It's more 00:01:36.200 --> 00:01:38.719 like an engine or, like you said, a virtual analyst, 00:01:38.879 --> 00:01:40.920 a lean consulting team you can spin up instantly. 00:01:41.260 --> 00:01:44.180 And the key is it creates actual assets. We're 00:01:44.180 --> 00:01:46.519 talking things like complex financial spreadsheets, 00:01:46.840 --> 00:01:48.819 interactive dashboards you can click around in, 00:01:49.000 --> 00:01:51.659 even little mini applications like a custom ROI 00:01:51.659 --> 00:01:54.180 calculator. It can generate detailed market analysis 00:01:54.180 --> 00:01:57.219 charts, full in -depth strategic reports. And 00:01:57.219 --> 00:01:59.200 the real game changer here is that these aren't 00:01:59.200 --> 00:02:01.500 just rough drafts. They're often completed, you 00:02:01.500 --> 00:02:04.459 know, professional grade deliverables. and they 00:02:04.459 --> 00:02:07.099 get finished in minutes, not the weeks or months 00:02:07.099 --> 00:02:09.419 it would normally take. Wow. That minutes not 00:02:09.419 --> 00:02:12.879 weeks thing for, say, a strategic report. I mean, 00:02:12.879 --> 00:02:14.699 for many business owners, that's not just saving 00:02:14.699 --> 00:02:17.180 time. It sounds like a profound shift in just 00:02:17.180 --> 00:02:18.939 how work gets done. It sounds like we're moving 00:02:18.939 --> 00:02:21.400 from just getting quick facts to getting fully 00:02:21.400 --> 00:02:24.259 completed strategic work. So how does that fundamentally 00:02:24.259 --> 00:02:26.439 change how a business owner might approach their 00:02:26.439 --> 00:02:28.520 day -to -day challenges? Well, it means you're 00:02:28.520 --> 00:02:30.680 no longer just doing research. You're actively 00:02:30.680 --> 00:02:33.939 producing finished strategic work. and at incredible 00:02:33.939 --> 00:02:36.460 speed. That's a powerful distinction, definitely. 00:02:36.719 --> 00:02:39.699 Let's dig into that a bit deeper then. What exactly 00:02:39.699 --> 00:02:42.419 makes the lab's version so uniquely powerful, 00:02:42.639 --> 00:02:44.599 especially compared to the standard perplexity, 00:02:44.659 --> 00:02:47.139 maybe the pro mode that some of us might already 00:02:47.139 --> 00:02:49.360 be using? Yeah, it's a really huge distinction. 00:02:49.500 --> 00:02:51.520 Think of standard perplexity, even the pro mode, 00:02:52.180 --> 00:02:54.939 as like your supersonic research assistant. You 00:02:54.939 --> 00:02:57.139 ask it something. And maybe in, what, three or 00:02:57.139 --> 00:02:59.759 four minutes, it synthesizes info from all over 00:02:59.759 --> 00:03:02.479 the web. It cites its sources, gives you a concise, 00:03:02.659 --> 00:03:04.599 pretty well -structured answer. It's great for 00:03:04.599 --> 00:03:07.400 basic research, quick fact checking, maybe drafting 00:03:07.400 --> 00:03:09.360 short bits of content. It's like having the world's 00:03:09.360 --> 00:03:12.020 fastest librarian, basically. Perplexity Labs, 00:03:12.180 --> 00:03:14.340 though, that's your analytical and construction 00:03:14.340 --> 00:03:16.849 powerhouse. When you activate labs, you're essentially 00:03:16.849 --> 00:03:19.449 assigning the AI a much more complex, multi -layered 00:03:19.449 --> 00:03:22.129 project. And this often takes longer, maybe 10 00:03:22.129 --> 00:03:23.969 minutes or more, because it isn't just searching 00:03:23.969 --> 00:03:26.370 for information. It's performing a whole sequence 00:03:26.370 --> 00:03:29.310 of intricate actions behind the scenes. It does 00:03:29.310 --> 00:03:31.770 deep research, accessing and analyzing hundreds 00:03:31.770 --> 00:03:34.969 of data sources, way more than standard. Then, 00:03:35.150 --> 00:03:36.550 and this is where it gets really fascinating, 00:03:37.050 --> 00:03:39.509 it moves to code execution, which means it actually 00:03:39.509 --> 00:03:42.050 writes and runs Python code in a secure environment. 00:03:42.590 --> 00:03:44.539 It's essentially programming on the fly. It does 00:03:44.539 --> 00:03:47.060 this to analyze data, create spreadsheets, perform 00:03:47.060 --> 00:03:49.340 complex calculations tailored to your specific 00:03:49.340 --> 00:03:51.860 request. And importantly, it can process your 00:03:51.860 --> 00:03:55.419 upload of files, CSVs, Excel sheets, text documents. 00:03:55.680 --> 00:03:58.340 It digs into your unique business data for insights. 00:03:58.560 --> 00:04:00.120 And then it goes beyond just numbers, right? 00:04:00.120 --> 00:04:02.120 It generates charts, bar graphs, pie charts, 00:04:02.259 --> 00:04:05.199 line graphs to visualize that data for you. And 00:04:05.199 --> 00:04:06.960 yeah, it can even build simple mini apps, these 00:04:06.960 --> 00:04:09.280 little interactive interfaces like a custom ROI 00:04:09.280 --> 00:04:11.900 calculator or maybe a progress tracker for a 00:04:11.900 --> 00:04:13.539 project you're working on. OK, hold on. When 00:04:13.539 --> 00:04:16.139 you say code execution, just for maybe a non 00:04:16.139 --> 00:04:18.420 -technical listener like me sometimes, does that 00:04:18.420 --> 00:04:20.560 mean it's actually programming a solution from 00:04:20.560 --> 00:04:23.480 scratch? Or is it more like using pre -built 00:04:23.480 --> 00:04:25.740 templates? Can you give a super quick, tangible 00:04:25.740 --> 00:04:28.480 example of what that Python code might do? Is 00:04:28.480 --> 00:04:30.420 it building a custom financial model, just for 00:04:30.420 --> 00:04:32.860 me, right there? Yeah, it's effectively programming. 00:04:33.180 --> 00:04:35.540 It writes unique Python code tailored to analyze 00:04:35.540 --> 00:04:38.519 your specific data or instructions. So it's building 00:04:38.519 --> 00:04:40.920 custom models or generating unique insights, 00:04:41.279 --> 00:04:43.819 rather than just plugging your numbers into a 00:04:43.819 --> 00:04:45.600 pre -existing template. It's quite dynamic. You 00:04:45.600 --> 00:04:48.259 could almost imagine labs as your virtual dream 00:04:48.259 --> 00:04:50.899 team, right? You've got a researcher, a data 00:04:50.899 --> 00:04:53.379 analyst, a programmer, and a strategic consultant 00:04:53.379 --> 00:04:56.420 all working together seamlessly in one go. Now, 00:04:56.459 --> 00:04:58.300 to access this, yeah, you do need a pro account. 00:04:58.339 --> 00:05:00.800 That's around $20 a month currently. But honestly, 00:05:01.040 --> 00:05:03.279 the value you get back when you consider getting 00:05:03.279 --> 00:05:05.860 these assets in minutes versus potentially weeks 00:05:05.860 --> 00:05:09.560 of human effort, it far exceeds that cost for 00:05:09.560 --> 00:05:12.009 most serious users. Right. So it's really about 00:05:12.009 --> 00:05:14.370 going beyond just finding information, isn't 00:05:14.370 --> 00:05:16.769 it? It's about actively creating and building 00:05:16.769 --> 00:05:19.610 usable solutions based on that information. Exactly. 00:05:19.790 --> 00:05:22.670 It analyzes deeply and then it builds concrete, 00:05:22.709 --> 00:05:25.050 usable tools and assets. OK, that makes sense. 00:05:25.730 --> 00:05:28.149 So if this is like an elite team you're bringing 00:05:28.149 --> 00:05:31.350 on to your desktop, the obvious question for 00:05:31.350 --> 00:05:34.240 a lot of listeners is probably, How do you talk 00:05:34.240 --> 00:05:36.939 to it? How do you direct it effectively? Simple, 00:05:37.220 --> 00:05:39.120 kind of vague questions probably aren't going 00:05:39.120 --> 00:05:41.079 to cut it here, right? You need to brief this 00:05:41.079 --> 00:05:43.899 virtual team properly. Precisely. You can't just 00:05:43.899 --> 00:05:46.220 throw out a casual one -liner and expect a masterpiece 00:05:46.220 --> 00:05:48.660 back. You need what amounts to a detailed project 00:05:48.660 --> 00:05:51.879 brief. And we found there's a proven seven -step 00:05:51.879 --> 00:05:54.100 framework that's incredibly effective. It helps 00:05:54.100 --> 00:05:56.000 you get superior, sometimes really astonishing 00:05:56.000 --> 00:05:59.160 results from labs. First, define the role and 00:05:59.160 --> 00:06:01.170 goal. And this isn't just fluff. If you tell 00:06:01.170 --> 00:06:03.810 it, act as a chief strategy officer, and your 00:06:03.810 --> 00:06:05.829 goal is to create a detailed market entry plan, 00:06:06.329 --> 00:06:08.550 it genuinely changes the AI's perspective and 00:06:08.550 --> 00:06:11.250 the depth of the output. Second, audience and 00:06:11.250 --> 00:06:13.680 context. Who exactly needs this output? This 00:06:13.680 --> 00:06:15.500 report is for the board of directors, and why 00:06:15.500 --> 00:06:17.660 do they need it? To decide on budget allocation 00:06:17.660 --> 00:06:21.360 for Q3, context is key. Third, data and sources. 00:06:21.740 --> 00:06:23.519 Give it specific files if you have them, like 00:06:23.519 --> 00:06:25.839 here's the CSV with our sales data, or provide 00:06:25.839 --> 00:06:27.680 crucial background info it needs to understand 00:06:27.680 --> 00:06:30.360 the situation. Fourth, the analytical framework. 00:06:30.569 --> 00:06:33.310 Be specific. Don't just say analyze this, tell 00:06:33.310 --> 00:06:35.970 it how. Perform a SWOT analysis or apply the 00:06:35.970 --> 00:06:38.670 PESL model or use Porter's five forces. This 00:06:38.670 --> 00:06:41.189 guides its strategic thinking process. Fifth, 00:06:41.430 --> 00:06:43.470 output specifications. Describe the exact format 00:06:43.470 --> 00:06:46.009 you want. Create an interactive dashboard with 00:06:46.009 --> 00:06:49.050 three main charts showing X, Y, and Z. Or export 00:06:49.050 --> 00:06:50.970 this as a fully functional Excel spreadsheet 00:06:50.970 --> 00:06:53.930 with these specific columns. Sixth, style and 00:06:53.930 --> 00:06:56.910 tone. Set the communication style you need. Use 00:06:56.910 --> 00:06:59.110 a professional, formal, data -driven tone, or 00:06:59.110 --> 00:07:01.790 maybe make it concise and easy for a non -expert 00:07:01.790 --> 00:07:04.689 to understand. And finally, seventh, quality 00:07:04.689 --> 00:07:07.550 and success criteria. Define what good looks 00:07:07.550 --> 00:07:10.350 like for this specific task. Success means the 00:07:10.350 --> 00:07:12.850 report clearly identifies three immediately actionable 00:07:12.850 --> 00:07:15.470 opportunities for revenue growth. This whole 00:07:15.470 --> 00:07:17.410 structure, these seven steps, they turn vague 00:07:17.410 --> 00:07:19.889 requests into really clear directives. And that 00:07:19.889 --> 00:07:21.769 clarity is where the magic really happens with 00:07:21.769 --> 00:07:24.000 labs. Yeah, I have to admit, I still wrestle 00:07:24.000 --> 00:07:26.199 with prompt drift myself sometimes, you know, 00:07:26.500 --> 00:07:28.540 that frustrating thing where your AI chat just 00:07:28.540 --> 00:07:30.240 kind of wanders off from what you originally 00:07:30.240 --> 00:07:32.620 wanted. This framework sounds like it really 00:07:32.620 --> 00:07:35.180 helps lock it onto the target. What would you 00:07:35.180 --> 00:07:38.120 say is the biggest benefit of being that specific 00:07:38.120 --> 00:07:41.339 with the AI? It fundamentally ensures the AI 00:07:41.339 --> 00:07:45.019 truly understands your precise needs, which minimizes 00:07:45.019 --> 00:07:47.740 wasted time and effort and gets you closer to 00:07:47.740 --> 00:07:50.240 the exact output you wanted the first time. OK. 00:07:50.430 --> 00:07:52.410 This is where, for me, it gets really exciting. 00:07:52.509 --> 00:07:54.750 We've talked about what perplexity labs is and 00:07:54.750 --> 00:07:56.930 how to talk to it effectively using that framework. 00:07:57.209 --> 00:07:58.870 Now let's get practical. How can we actually 00:07:58.870 --> 00:08:01.290 use this tool to build things for our businesses? 00:08:01.790 --> 00:08:03.730 Not just get answers, but actually construct 00:08:03.730 --> 00:08:05.829 solutions. This feels like the really transformative 00:08:05.829 --> 00:08:08.829 part. Absolutely. This is the application layer. 00:08:09.269 --> 00:08:12.769 And yeah, it's incredibly powerful. We've identified 00:08:12.769 --> 00:08:15.170 about nine distinct strategic applications you 00:08:15.170 --> 00:08:18.389 can use labs for, like right now. to build actual 00:08:18.389 --> 00:08:21.509 solutions. Let's maybe highlight a few key ones. 00:08:21.709 --> 00:08:24.529 OK, so for example, use case one, build a sustainable 00:08:24.529 --> 00:08:27.269 business growth system. Instead of fumbling around 00:08:27.269 --> 00:08:29.430 or maybe paying tens of thousands for consultants, 00:08:29.870 --> 00:08:32.049 Perplexity Labs can build a detailed roadmap. 00:08:32.250 --> 00:08:34.090 It actually creates a comprehensive strategy 00:08:34.090 --> 00:08:36.970 report, suggests a KPI tracking system, gives 00:08:36.970 --> 00:08:38.850 detailed recommendations for teen structure, 00:08:39.110 --> 00:08:41.629 outlines like a 24 month scaling timeline, and 00:08:41.629 --> 00:08:43.690 even builds a robust financial projection model 00:08:43.690 --> 00:08:46.269 based on your inputs. The strategic benefit here. 00:08:46.350 --> 00:08:48.029 You get what looks like a professional -grade 00:08:48.029 --> 00:08:50.309 growth plan in under 30 minutes. That replaces 00:08:50.309 --> 00:08:52.509 weeks, maybe months, of traditional research 00:08:52.509 --> 00:08:54.269 and planning. Just think about that competitive 00:08:54.269 --> 00:08:57.450 edge. Then there's use case three. Validate your 00:08:57.450 --> 00:09:00.429 product idea before building. This one tackles 00:09:00.429 --> 00:09:02.470 what is probably, for most entrepreneurs, the 00:09:02.470 --> 00:09:04.649 most costly mistake. Building something nobody 00:09:04.649 --> 00:09:06.980 actually wants to buy. Labs helps you create 00:09:06.980 --> 00:09:09.100 a systematic validation workflow. It generates 00:09:09.100 --> 00:09:11.659 a market demand analysis report, a kind of product 00:09:11.659 --> 00:09:14.240 validation scorecard, suggests relevant A -B 00:09:14.240 --> 00:09:16.120 testing methods, and can even build a little 00:09:16.120 --> 00:09:18.120 mini -app to track your validation progress and 00:09:18.120 --> 00:09:20.799 customer feedback. The strategic benefit here 00:09:20.799 --> 00:09:23.679 is just huge. You minimize your risk of failure 00:09:23.679 --> 00:09:26.700 significantly by making decisions based on actual 00:09:26.700 --> 00:09:29.039 evidence, not just gut feelings or assumptions. 00:09:29.639 --> 00:09:32.519 Another really powerful one is Use Case 7. Build 00:09:32.519 --> 00:09:35.399 a content repurposing engine. Look, producing 00:09:35.399 --> 00:09:37.379 fresh content constantly is exhausting, right? 00:09:37.419 --> 00:09:39.580 I know it is. Labs can design a system to take 00:09:39.580 --> 00:09:42.299 one core piece of content, say, a long -form 00:09:42.299 --> 00:09:44.940 YouTube video you spent ages on, and turn it 00:09:44.940 --> 00:09:46.759 into dozens of different formats for various 00:09:46.759 --> 00:09:49.299 platforms. It can analyze content performance, 00:09:49.559 --> 00:09:51.519 create a detailed repurposing workflow, give 00:09:51.519 --> 00:09:53.360 you optimization guidelines for each platform, 00:09:53.379 --> 00:09:55.559 like how do you turn that video into an SEO -friendly 00:09:55.559 --> 00:09:58.679 blog post, or an email nurture series, or engaging 00:09:58.679 --> 00:10:01.340 social media snippets. It maps it out. The strategic 00:10:01.340 --> 00:10:03.840 benefit, you maximize the value of every single 00:10:03.840 --> 00:10:06.299 hour you invest in content creation. This could 00:10:06.299 --> 00:10:08.139 potentially reduce your new content creation 00:10:08.139 --> 00:10:10.980 time by something like 60 % while massively increasing 00:10:10.980 --> 00:10:12.820 your audience reach. And maybe one more quick 00:10:12.820 --> 00:10:15.639 example. Use Case 9. Create a business process 00:10:15.639 --> 00:10:18.019 automation analyzer if you feel like you're drowning 00:10:18.019 --> 00:10:20.779 in manual repetitive tasks. Labs can analyze 00:10:20.779 --> 00:10:23.059 your current workflows. It identifies the top 00:10:23.059 --> 00:10:25.740 automation opportunities, even providing clear 00:10:25.740 --> 00:10:28.620 ROI projections for each. It can create an interactive 00:10:28.620 --> 00:10:31.139 dashboard to visualize this, recommend specific 00:10:31.139 --> 00:10:33.389 automation tools with cost benefit breaks. breakdowns, 00:10:33.389 --> 00:10:35.210 and lay out a phased implementation roadmap. 00:10:35.769 --> 00:10:38.110 The strategic benefit is pretty clear. You could 00:10:38.110 --> 00:10:40.909 reduce manual work by up to 60%, allowing you 00:10:40.909 --> 00:10:42.730 to make intelligent data -driven investments 00:10:42.730 --> 00:10:45.110 in automation that free up your team for higher 00:10:45.110 --> 00:10:48.129 value, more creative work. And beyond just these 00:10:48.129 --> 00:10:50.250 four, we're seeing really cool applications for 00:10:50.250 --> 00:10:52.409 things like developing niche domination strategies, 00:10:53.009 --> 00:10:55.110 accelerating personal brand growth, building 00:10:55.110 --> 00:10:57.250 sophisticated competitive intelligence systems, 00:10:57.809 --> 00:11:00.289 optimizing dynamic pricing, and even generating 00:11:00.289 --> 00:11:02.490 genuinely insightful thought leadership content. 00:11:02.679 --> 00:11:05.759 Whoa, just thinking about that. Imagine creating 00:11:05.759 --> 00:11:08.320 a full business growth plan or properly validating 00:11:08.320 --> 00:11:11.379 a new product idea in minutes, not months. That's 00:11:11.379 --> 00:11:14.820 really like, like stacking Lego blocks of data 00:11:14.820 --> 00:11:17.940 and analysis into a complete actionable strategy 00:11:17.940 --> 00:11:19.960 right before your eyes. That's quite a range 00:11:19.960 --> 00:11:22.159 of applications. Thinking about someone listening 00:11:22.159 --> 00:11:24.080 who's maybe just starting out, maybe feeling 00:11:24.080 --> 00:11:26.980 a bit overwhelmed by all the possibilities. Which 00:11:26.980 --> 00:11:29.320 of these use cases, in your experience, might 00:11:29.320 --> 00:11:32.200 provide the fastest, most immediate kind of value? 00:11:32.679 --> 00:11:35.019 Where's a good place to start? I'd say likely 00:11:35.019 --> 00:11:37.840 validating a new product idea. Purely because 00:11:37.840 --> 00:11:40.720 it helps you avoid potentially very costly mistakes 00:11:40.720 --> 00:11:42.919 right at the beginning. That's immediate risk 00:11:42.919 --> 00:11:46.350 reduction. All right, so we've got the formula, 00:11:46.490 --> 00:11:48.870 that seven -step framework for commanding perplexity 00:11:48.870 --> 00:11:51.409 labs. We've seen the sheer power and the range 00:11:51.409 --> 00:11:54.110 of potential applications. But like any powerful 00:11:54.110 --> 00:11:56.190 tool, there's using it, and then there's mastering 00:11:56.190 --> 00:11:59.330 it. How do you truly get the most out of this? 00:11:59.409 --> 00:12:01.490 Beyond just the basics, how do you continually 00:12:01.490 --> 00:12:03.870 optimize your results and maybe avoid some common 00:12:03.870 --> 00:12:06.649 pitfalls? That's a great point. To really master 00:12:06.649 --> 00:12:09.190 labs and get consistent high -quality results, 00:12:09.470 --> 00:12:11.549 there are a few practical tips and maybe some 00:12:11.549 --> 00:12:14.990 advanced techniques to keep in mind. First, Schedule 00:12:14.990 --> 00:12:18.009 Recurring Reports. This is super powerful for 00:12:18.009 --> 00:12:20.370 ongoing analysis. You can often set up labs, 00:12:20.429 --> 00:12:22.570 maybe in your account settings, to automatically 00:12:22.570 --> 00:12:25.590 rerun certain analyses on a schedule. Think like 00:12:25.590 --> 00:12:28.690 a monthly competitor watch report or a quarterly 00:12:28.690 --> 00:12:31.289 market trends analysis. It just runs itself and 00:12:31.289 --> 00:12:33.970 updates you. Second, download everything. Seriously. 00:12:34.220 --> 00:12:36.679 Labs creates downloadable assets for almost everything 00:12:36.679 --> 00:12:39.440 it builds. Save the charts as image files, the 00:12:39.440 --> 00:12:42.740 spreadsheets as Excel or CSV, the dashboard sometimes 00:12:42.740 --> 00:12:45.639 as code snippets or configuration files. These 00:12:45.639 --> 00:12:47.740 are incredibly valuable for future reference, 00:12:47.980 --> 00:12:49.559 for sharing, for integrating into other work. 00:12:49.860 --> 00:12:51.860 Don't just leave them in the chat history. Third, 00:12:52.100 --> 00:12:54.000 really lean into asking follow -up questions. 00:12:54.320 --> 00:12:56.179 Don't just accept the first output and stop. 00:12:56.700 --> 00:12:59.019 Labs is designed for iteration. You can dig deeper, 00:12:59.240 --> 00:13:01.620 ask it to refine strategies, request more specific 00:13:01.620 --> 00:13:03.720 data points, or clarify something that seems 00:13:03.720 --> 00:13:05.980 unclear. Treat it like a real conversation with 00:13:05.980 --> 00:13:08.340 your virtual team, push for more detail, challenge 00:13:08.340 --> 00:13:10.879 assumptions. Fourth, and this is really crucial, 00:13:11.039 --> 00:13:12.799 I think, especially for major business decisions, 00:13:13.580 --> 00:13:16.440 compare and cross -reference. Look, while Labs 00:13:16.440 --> 00:13:19.620 is incredibly impressive, no single AI is perfect. 00:13:19.759 --> 00:13:22.620 or has all the answers. For critical strategic 00:13:22.620 --> 00:13:24.899 calls, it's just good practice to cross -reference 00:13:24.899 --> 00:13:27.360 its findings or recommendations with other leading 00:13:27.360 --> 00:13:30.360 AI tools. Maybe run a similar query in Claude 00:13:30.360 --> 00:13:34.360 or Gemini or ChatGPT. Each AI has slightly different 00:13:34.360 --> 00:13:36.120 strengths, different training data, different 00:13:36.120 --> 00:13:38.940 ways of reasoning. Synthesizing multiple AI perspectives 00:13:38.940 --> 00:13:40.799 gives you a much more robust and well -rounded 00:13:40.799 --> 00:13:42.519 picture before you commit to a big decision. 00:13:43.100 --> 00:13:45.379 And finally, just a practical tip. Start simple. 00:13:45.610 --> 00:13:47.789 Don't feel like you need to try all nine use 00:13:47.789 --> 00:13:50.370 cases tomorrow. That's overwhelming. Pick the 00:13:50.370 --> 00:13:52.429 one application that addresses your single biggest 00:13:52.429 --> 00:13:54.830 business challenge right now. Focus on mastering 00:13:54.830 --> 00:13:57.090 that specific use case first. Get comfortable 00:13:57.090 --> 00:13:59.330 with the process. Build your confidence. Then, 00:13:59.470 --> 00:14:01.330 once you've got that down, expand from there, 00:14:01.450 --> 00:14:03.669 step by step. That point about cross -referencing 00:14:03.669 --> 00:14:06.070 with other AIs is really interesting. Why is 00:14:06.070 --> 00:14:08.710 that specifically so crucial for those really 00:14:08.710 --> 00:14:11.289 major decisions? What's the core benefit of taking 00:14:11.289 --> 00:14:14.399 that extra step, that multi -AI approach? because 00:14:14.399 --> 00:14:17.179 each AI essentially provides a unique lens on 00:14:17.179 --> 00:14:19.899 the problem. Combining those different perspectives 00:14:19.899 --> 00:14:22.720 gives you a more comprehensive, more nuanced 00:14:22.720 --> 00:14:25.620 understanding than relying on just one viewpoint. 00:14:26.000 --> 00:14:28.720 It helps spot potential biases or gaps. Okay, 00:14:28.720 --> 00:14:31.519 that makes a lot of sense. Let's bring this deep 00:14:31.519 --> 00:14:33.580 dive toward a close then and maybe recap the 00:14:33.580 --> 00:14:36.320 big ideas we've unpacked today. Proplexity Labs 00:14:36.320 --> 00:14:39.220 really seems to represent a genuinely new category 00:14:39.220 --> 00:14:41.580 of AI tool, doesn't it? It doesn't just retrieve 00:14:41.580 --> 00:14:44.580 information for you, it actively builds complete 00:14:44.580 --> 00:14:47.240 strategic solutions. Think of it like we discussed. 00:14:47.080 --> 00:14:49.539 as that virtual consulting team capable of delivering 00:14:49.539 --> 00:14:51.580 professional -grade analysis, building tangible 00:14:51.580 --> 00:14:54.379 assets in minutes, not the weeks or months we're 00:14:54.379 --> 00:14:57.000 used to. And the real key to unlocking its full 00:14:57.000 --> 00:14:59.299 power, getting those really impressive, sometimes 00:14:59.299 --> 00:15:02.039 astonishing results, lies in the specificity 00:15:02.039 --> 00:15:04.639 of your instructions, using that comprehensive 00:15:04.639 --> 00:15:06.860 seven -step prompt framework we walked through. 00:15:07.200 --> 00:15:08.980 Absolutely. And that investment, you know, around 00:15:08.980 --> 00:15:12.870 $20 a month. It can deliver truly invaluable 00:15:12.870 --> 00:15:16.570 strategic insights and just massive time savings 00:15:16.570 --> 00:15:19.169 for almost any business. So we really encourage 00:15:19.169 --> 00:15:21.110 you, if this sounds interesting, to actually 00:15:21.110 --> 00:15:23.710 try one of these strategies this week. Pick the 00:15:23.710 --> 00:15:26.509 use case that really tackles your most pressing 00:15:26.509 --> 00:15:28.629 business challenge right now and just give it 00:15:28.629 --> 00:15:31.669 a shot. So yeah, what does all this really mean 00:15:31.669 --> 00:15:34.360 for you, the listener? going forward. Well, I 00:15:34.360 --> 00:15:36.960 think the future of business strategy isn't just 00:15:36.960 --> 00:15:39.120 going to be about having access to information 00:15:39.120 --> 00:15:40.919 or even just having more information than the 00:15:40.919 --> 00:15:42.820 next person. Right. It's increasingly going to 00:15:42.820 --> 00:15:45.379 be about having tools that can intelligently 00:15:45.379 --> 00:15:48.559 turn that raw information into actionable plans, 00:15:48.779 --> 00:15:50.940 into interactive dashboards you can use daily, 00:15:51.399 --> 00:15:53.419 into automated systems that actually work for 00:15:53.419 --> 00:15:56.059 you 24 -7. And it seems like Proplexity Labs 00:15:56.059 --> 00:15:58.100 brings that future, brings those capabilities 00:15:58.100 --> 00:16:00.840 directly into your business starting today. Thanks 00:16:00.840 --> 00:16:02.740 so much for diving deep with us on this. Until 00:16:02.740 --> 00:16:04.679 next time, keep learning and keep building.