WEBVTT 00:00:00.000 --> 00:00:02.439 Have you ever found yourself just wishing you 00:00:02.439 --> 00:00:05.740 could clone yourself? I mean, seriously, imagine 00:00:05.740 --> 00:00:09.220 for a moment having like an army of uses working 00:00:09.220 --> 00:00:12.519 tirelessly, handling customer inquiries, maybe 00:00:12.519 --> 00:00:14.539 churning out endless content, or just managing 00:00:14.539 --> 00:00:17.100 all those business tasks around the clock. Now, 00:00:17.100 --> 00:00:19.239 for those of you already familiar with ChatGPT, 00:00:19.399 --> 00:00:22.140 you know its power as a generalist tool, but 00:00:22.140 --> 00:00:24.559 today we're taking you way beyond that surface 00:00:24.559 --> 00:00:27.309 level. While most people are still just scratching 00:00:27.309 --> 00:00:29.870 the surface with it, there's this quiet revolution 00:00:29.870 --> 00:00:31.969 happening. Savvy business owners, they're already 00:00:31.969 --> 00:00:35.670 building these armies of hyper -specialized AI 00:00:35.670 --> 00:00:38.049 assistants. And these aren't just clever bots, 00:00:38.210 --> 00:00:40.490 right? They work 24 -7, they generate content 00:00:40.490 --> 00:00:42.469 in your unique brand voice, they automate sales 00:00:42.469 --> 00:00:45.149 processes, and get this, are even opening up 00:00:45.149 --> 00:00:47.710 entirely new streams of passive income. And the 00:00:47.710 --> 00:00:49.310 absolute best part, you don't need to write a 00:00:49.310 --> 00:00:51.329 single line of code. Yeah, it's a huge shift. 00:00:51.570 --> 00:00:55.130 The real game changer here was back in November 00:00:55.130 --> 00:00:59.189 2023, OpenAI launched this feature that, well, 00:00:59.329 --> 00:01:02.130 it basically split the user world in two. Suddenly, 00:01:02.189 --> 00:01:05.010 you had these two distinct groups, folks who 00:01:05.010 --> 00:01:07.409 just kept using standard chat GPT, the regular 00:01:07.409 --> 00:01:10.129 version, and then others who immediately jumped 00:01:10.129 --> 00:01:13.189 into creating their own custom GPTs. To put this 00:01:13.189 --> 00:01:14.709 in perspective, it's kind of like moving from 00:01:14.709 --> 00:01:17.510 hiring a multi -calended generalist, you know, 00:01:17.549 --> 00:01:19.010 someone who can do a bit of everything. Right, 00:01:19.030 --> 00:01:21.129 the jack of all trades. Exactly. To assembling 00:01:21.129 --> 00:01:24.180 a really highly specialized team. Standard chat 00:01:24.180 --> 00:01:27.239 GPT is that generalist it knows a lot about well 00:01:27.239 --> 00:01:29.060 everything but it doesn't have any deep understanding 00:01:29.060 --> 00:01:32.239 of your specific business Okay, so that analogy 00:01:32.239 --> 00:01:34.200 of a specialized employee that really hits home 00:01:34.200 --> 00:01:36.519 But what's the biggest challenge then in making 00:01:36.519 --> 00:01:39.019 it feel like a genuine team member? Not just 00:01:39.019 --> 00:01:41.299 some you know sophisticated tool. Where do people 00:01:41.299 --> 00:01:43.299 typically fall short? No, that's it. That's a 00:01:43.299 --> 00:01:46.040 great question. The key really is in the training 00:01:46.239 --> 00:01:49.519 These custom GPTs, they're like specialized employees 00:01:49.519 --> 00:01:52.180 trained exclusively for you. They gain this deep 00:01:52.180 --> 00:01:54.200 understanding of your specific industry, your 00:01:54.200 --> 00:01:56.200 workflows, your unique ways of doing things. 00:01:56.560 --> 00:01:58.959 They can even learn to communicate in your unique 00:01:58.959 --> 00:02:01.560 voice, your brand personality. And crucially, 00:02:02.019 --> 00:02:04.379 they retain knowledge permanently from the documents 00:02:04.379 --> 00:02:07.560 you feed them. It essentially turns your company's 00:02:07.560 --> 00:02:11.000 proprietary knowledge into a, well, a digital 00:02:11.000 --> 00:02:13.620 brain. A digital brain, I like that. And because 00:02:13.620 --> 00:02:16.870 they operate nonstop, 24 -7, they actually get 00:02:16.870 --> 00:02:19.009 smarter over time with every single interaction. 00:02:19.550 --> 00:02:21.610 Huh. So it sounds like we're moving from just 00:02:21.610 --> 00:02:25.110 sort of asking an AI tool questions to genuinely 00:02:25.110 --> 00:02:28.150 training an AI team member. Is this really the 00:02:28.150 --> 00:02:31.189 democratization of AI at a personal level, making 00:02:31.189 --> 00:02:34.310 it accessible even for, say, a solo entrepreneur 00:02:34.310 --> 00:02:36.949 without a heavy tech background? Oh, absolutely. 00:02:37.330 --> 00:02:39.729 That's exactly what it is. This capability lets 00:02:39.729 --> 00:02:42.860 a single entrepreneur replicate their own genius, 00:02:43.259 --> 00:02:45.500 you know, their proprietary processes, their 00:02:45.500 --> 00:02:47.960 specific brand voice, and they could do that 00:02:47.960 --> 00:02:49.919 across potentially thousands of interactions 00:02:49.919 --> 00:02:52.740 at the same time. all without hiring a massive 00:02:52.740 --> 00:02:54.580 team or, like you said, writing a single line 00:02:54.580 --> 00:02:57.060 of code. It's the ultimate scalability of you. 00:02:57.139 --> 00:02:59.860 Wow. So the natural question becomes, OK, how 00:02:59.860 --> 00:03:02.479 can you, the listener, join this creators group 00:03:02.479 --> 00:03:04.659 and actually build an AI assistant from scratch? 00:03:04.919 --> 00:03:07.939 And that's precisely our mission for this deep 00:03:07.939 --> 00:03:09.280 dive, isn't it? We're going to guide you through 00:03:09.280 --> 00:03:12.219 it step by step. We'll also reveal some of the 00:03:12.219 --> 00:03:15.319 real world applications that are currently generating 00:03:15.319 --> 00:03:17.939 profit right now. Things like automating customer 00:03:17.939 --> 00:03:20.819 service, producing content nonstop. qualifying 00:03:20.819 --> 00:03:24.900 leads, analyzing documents, and even generating 00:03:24.900 --> 00:03:27.979 passive income through the GPT store. Our goal 00:03:27.979 --> 00:03:30.259 here is to give you a really clear, actionable 00:03:30.259 --> 00:03:33.340 guide, basically a significant shortcut so you're 00:03:33.340 --> 00:03:35.180 well informed on this frankly transformative 00:03:35.180 --> 00:03:38.500 AI capability. Okay, so what you actually need 00:03:38.500 --> 00:03:40.780 to get started building your own AI assistant. 00:03:40.860 --> 00:03:42.900 There are a few, let's call them mandatory requirements. 00:03:43.060 --> 00:03:45.139 First, you need a chat GPT plus subscription. 00:03:45.240 --> 00:03:47.099 That's about what, $20 a month? That's your entry 00:03:47.099 --> 00:03:49.740 ticket. Second, and this is crucial, strategic 00:03:49.740 --> 00:03:52.120 thinking. You absolutely must define the business 00:03:52.120 --> 00:03:54.379 goal of your GPT. What specific problem is it 00:03:54.379 --> 00:03:56.439 gonna solve? Who is it for? The target audience. 00:03:56.919 --> 00:03:58.860 And third, your intellectual property. This is 00:03:58.860 --> 00:04:00.759 the brain. You'll give your assistant any document, 00:04:00.819 --> 00:04:02.699 process, or piece of knowledge you want it to 00:04:02.699 --> 00:04:05.259 learn. Right, and beyond those mandatory things, 00:04:05.610 --> 00:04:08.650 There are some highly recommended elements that 00:04:08.650 --> 00:04:10.780 really elevate your AI. Think about your brand 00:04:10.780 --> 00:04:13.439 identity kit, for example. Your guidelines on 00:04:13.439 --> 00:04:16.259 voice, tone, style, even specific phrasing you 00:04:16.259 --> 00:04:19.319 always use. Ah, so the personality stuff. Exactly. 00:04:19.660 --> 00:04:21.480 Template scripts for customer service or sales 00:04:21.480 --> 00:04:24.079 emails can be invaluable too. Oh, and content 00:04:24.079 --> 00:04:26.040 examples like your best performing blog posts 00:04:26.040 --> 00:04:28.379 or marketing materials. These things give the 00:04:28.379 --> 00:04:31.579 AI the specific nuances, the character of your 00:04:31.579 --> 00:04:34.980 operation. OK, OK. So if that vision of a tireless 00:04:34.980 --> 00:04:37.899 AI team member working 24 -7 sounds like the 00:04:37.899 --> 00:04:40.649 answer to Well, your overflowing inbox or your 00:04:40.649 --> 00:04:43.269 endless content needs, let's break down exactly 00:04:43.269 --> 00:04:45.370 how you can bring that to life, starting with 00:04:45.370 --> 00:04:47.949 the very first click. Step one is super simple, 00:04:48.069 --> 00:04:51.310 just accessing the GPT creation interface. Log 00:04:51.310 --> 00:04:53.490 into your chat GPT Plus account. That's chat 00:04:53.490 --> 00:04:56.410 .opniya .com. Then in the left -hand sidebar, 00:04:56.529 --> 00:04:59.290 you'll find and click on GPTs. Actually, take 00:04:59.290 --> 00:05:00.910 a few minutes just to explore what others are 00:05:00.910 --> 00:05:03.009 building there. It's a fantastic source of inspiration, 00:05:03.089 --> 00:05:05.129 really. Then click the Type Plus Create button 00:05:05.129 --> 00:05:07.459 in the top right corner. Right. And once you're 00:05:07.459 --> 00:05:10.319 in, you'll immediately see two sort of distinct 00:05:10.319 --> 00:05:13.220 paths. There's a chat -based create option, the 00:05:13.220 --> 00:05:15.579 one with conversation, where you basically describe 00:05:15.579 --> 00:05:17.620 what you want to the GPT builder. It asks you 00:05:17.620 --> 00:05:19.899 questions. And then there's a more hands -on 00:05:19.899 --> 00:05:22.800 configure panel, the manual configuration, for 00:05:22.800 --> 00:05:25.339 direct input and fine tuning. OK. Two ways in. 00:05:25.459 --> 00:05:29.009 Yeah. For the best initial results, I'd say start 00:05:29.009 --> 00:05:31.230 by chatting in that create tab. Just describe 00:05:31.230 --> 00:05:34.230 your idea. The GPT builder will then automatically 00:05:34.230 --> 00:05:36.209 populate the fields in the configure tab for 00:05:36.209 --> 00:05:39.230 you. Then you switch over to configure for the 00:05:39.230 --> 00:05:41.649 really precise fine -tuning and full control 00:05:41.649 --> 00:05:44.490 over your assistant's brain. And having a really 00:05:44.490 --> 00:05:46.449 well -structured prompt template in the instructions 00:05:46.449 --> 00:05:49.689 field of that configure tab is, well, it's crucial 00:05:49.689 --> 00:05:52.430 here. Which brings us neatly to steps three and 00:05:52.430 --> 00:05:55.170 four, crafting the digital DNA. You called it 00:05:55.170 --> 00:05:57.290 the master prompt structure. You said this is 00:05:57.290 --> 00:05:59.370 the absolute most critical step, like determining 00:05:59.370 --> 00:06:02.129 90 % of its effectiveness. Why is that so important? 00:06:02.410 --> 00:06:05.430 It really is. Because these large language models, 00:06:07.029 --> 00:06:10.209 a clear hierarchical prompt acts like its very 00:06:10.209 --> 00:06:12.689 own operating system. Think of it that way. It 00:06:12.689 --> 00:06:16.009 ensures predictable, high -quality outputs, because 00:06:16.009 --> 00:06:18.829 it defines the AI's entire functional universe. 00:06:19.329 --> 00:06:21.750 You need to provide an extremely clear and detailed 00:06:21.750 --> 00:06:24.389 set of instructions. Like a job description for 00:06:24.389 --> 00:06:27.269 a superstar employee. Exactly like that. But 00:06:27.269 --> 00:06:29.610 instead of just a long paragraph, you use a clear, 00:06:29.870 --> 00:06:32.170 structured format, hierarchical. So to put this 00:06:32.170 --> 00:06:34.930 in perspective, crafting that master prompt is 00:06:34.930 --> 00:06:36.629 essentially like writing the operating system 00:06:36.629 --> 00:06:38.509 for your AI assistant. For instance, you'll have 00:06:38.509 --> 00:06:40.810 a role in persona section. Here you define it 00:06:40.680 --> 00:06:42.860 its core identity, its specialization, personality, 00:06:43.100 --> 00:06:45.220 target audience, maybe something like Strategybot 00:06:45.220 --> 00:06:48.420 5000, an analytical encouraging expert specifically 00:06:48.420 --> 00:06:51.160 for early stage SaaS startups. You get really 00:06:51.160 --> 00:06:53.540 specific. Then core directives and capabilities. 00:06:54.379 --> 00:06:56.839 This outlines its main function, its problem 00:06:56.839 --> 00:06:59.220 solving method. For example, maybe it always 00:06:59.220 --> 00:07:02.319 starts by asking clarifying questions, or it 00:07:02.319 --> 00:07:05.019 always uses a specific methodology like Lean 00:07:05.019 --> 00:07:07.920 Startup. You also define its interaction style. 00:07:08.040 --> 00:07:10.620 Maybe it should be proactive, always suggesting 00:07:10.620 --> 00:07:13.680 next steps. That's incredibly powerful for defining 00:07:13.680 --> 00:07:15.319 its core essence, and then you get into things 00:07:15.319 --> 00:07:17.160 like knowledge base and resources, right? Where 00:07:17.160 --> 00:07:20.060 you specify its primary sources, like telling 00:07:20.060 --> 00:07:23.959 it to prioritize a specific PDF, say, leanstartupmethodology 00:07:23.959 --> 00:07:26.759 .pdf, and maybe when it can use external knowledge 00:07:26.759 --> 00:07:29.240 versus just its internal brain. Precisely. And 00:07:29.240 --> 00:07:31.459 you also define response formatting, structure, 00:07:31.639 --> 00:07:33.959 language, key elements it should always include. 00:07:34.319 --> 00:07:37.040 And finally, very important, boundaries and limitations, 00:07:37.259 --> 00:07:39.600 what it absolutely should not do, like don't 00:07:39.600 --> 00:07:41.740 provide financial or legal advice. Setting those 00:07:41.740 --> 00:07:44.480 guardrails. Exactly. So once its digital DNA 00:07:44.480 --> 00:07:46.779 is defined, the next logical step, step five, 00:07:46.800 --> 00:07:48.899 is equipping it with the practical tools and 00:07:48.899 --> 00:07:51.120 knowledge it needs. Let's call them its superpowers. 00:07:51.139 --> 00:07:53.560 Yeah. Back in that configure tab, you can enable 00:07:53.560 --> 00:07:55.680 features like web browse for internet access, 00:07:56.139 --> 00:07:58.839 DLE for image generation. Oh, cool. So it can 00:07:58.839 --> 00:08:01.800 make pictures too. Yep. And advanced data analysis 00:08:01.800 --> 00:08:03.959 for handling complex calculations or analyzing 00:08:03.959 --> 00:08:06.639 data you upload. For more advanced users, there's 00:08:06.639 --> 00:08:09.540 even actions. This lets you connect it to external 00:08:09.540 --> 00:08:14.420 APIs. Think of APIs as like secure digital bridges. 00:08:14.480 --> 00:08:17.259 Bridges. Bridges that allow your GPT to seamlessly 00:08:17.259 --> 00:08:19.980 integrate and swap information with other software 00:08:19.980 --> 00:08:22.019 you already use, maybe your CRM, your calendar, 00:08:22.120 --> 00:08:24.339 whatever. But this is also where the real magic 00:08:24.339 --> 00:08:27.540 happens. Upload knowledge files. This is where 00:08:27.540 --> 00:08:30.000 you upload your core documents, training materials, 00:08:30.439 --> 00:08:32.799 standard operating procedures, FAQs, product 00:08:32.799 --> 00:08:35.649 docs, case studies. your brain dump. Gotcha. 00:08:36.269 --> 00:08:38.789 So once you've given it its brain and its superpowers, 00:08:39.149 --> 00:08:41.350 step six is creating a professional profile for 00:08:41.350 --> 00:08:43.629 it. Sounds straightforward. Give it a memorable 00:08:43.629 --> 00:08:45.929 name, a concise description of what it does, 00:08:46.129 --> 00:08:48.149 its key capabilities, and a profile picture. 00:08:48.590 --> 00:08:50.409 You even mentioned using Deli right there in 00:08:50.409 --> 00:08:52.649 the interface to create a unique image, like 00:08:52.649 --> 00:08:56.539 a minimalist logo maybe. Yeah, exactly. A brain 00:08:56.539 --> 00:08:59.039 combined with a gear or something relevant to 00:08:59.039 --> 00:09:01.460 its function makes it feel more polished. But 00:09:01.460 --> 00:09:03.700 here's where it gets really interesting and honestly 00:09:03.700 --> 00:09:07.379 where a lot of people skimp. Step seven, testing 00:09:07.379 --> 00:09:10.919 thoroughly, ruthlessly. Before you even think 00:09:10.919 --> 00:09:13.799 about publishing, you need to put your GPT through 00:09:13.799 --> 00:09:16.139 its paces. Don't just ask it simple questions. 00:09:16.419 --> 00:09:19.379 Right, kick the tires properly. Absolutely. Use 00:09:19.379 --> 00:09:21.779 what I call a competency check prompt. Something 00:09:21.779 --> 00:09:23.960 like, hello, assistant name, introduce yourself. 00:09:24.419 --> 00:09:27.059 Detail your role, expertise, and core capabilities. 00:09:27.580 --> 00:09:30.080 Then give me three specific examples of requests 00:09:30.080 --> 00:09:32.179 you can handle effectively. See if it matches 00:09:32.179 --> 00:09:34.580 your instructions. Okay. Then conduct a stress 00:09:34.580 --> 00:09:37.159 test. This involves testing its knowledge, its 00:09:37.159 --> 00:09:39.759 personality consistency, its boundaries, ask 00:09:39.759 --> 00:09:42.039 it those off -limits questions you defined, and 00:09:42.039 --> 00:09:44.299 test edge cases, give it ambiguous requests. 00:09:44.759 --> 00:09:46.879 This whole process helps you identify the gaps 00:09:46.879 --> 00:09:48.679 and then go back and refine your instructions. 00:09:48.899 --> 00:09:51.720 Makes sense. And then finally, step eight. Publish 00:09:51.720 --> 00:09:54.440 and share. What are the options there? You basically 00:09:54.440 --> 00:09:57.460 have three sharing levels. Only me. That's for 00:09:57.460 --> 00:09:59.779 when you're still developing it. Anyone with 00:09:59.779 --> 00:10:02.379 a link, great for sharing with your team or maybe 00:10:02.379 --> 00:10:05.320 some trusted customers to get feedback. Oh, like 00:10:05.320 --> 00:10:08.350 a beta test. Exactly. And then there's public, 00:10:08.629 --> 00:10:10.950 which puts it out there in the GPT store for 00:10:10.950 --> 00:10:14.250 anyone to find and use. For business use, I generally 00:10:14.250 --> 00:10:16.629 recommend starting with anyone with a link, get 00:10:16.629 --> 00:10:19.470 that feedback, refine it based on real interactions, 00:10:19.730 --> 00:10:22.250 and then consider making it public if that fits 00:10:22.250 --> 00:10:24.169 your strategy. Okay, this is all super helpful. 00:10:24.409 --> 00:10:27.009 Building it sounds exciting, but you also mentioned 00:10:27.009 --> 00:10:29.450 pitfalls. What are the common mistakes people 00:10:29.450 --> 00:10:31.720 make that we should try to avoid? Oh yeah. Definitely 00:10:31.720 --> 00:10:34.320 some common traps. Mistake number one is being 00:10:34.320 --> 00:10:36.980 way too generic in the instructions. Don't just 00:10:36.980 --> 00:10:39.440 say, you are a marketing assistant. That's useless. 00:10:39.759 --> 00:10:43.700 Be specific. You are a B2B marketing expert specializing 00:10:43.700 --> 00:10:46.000 in content strategy for tech companies operating 00:10:46.000 --> 00:10:49.179 in the Southeast Asian market. Your tone is professional, 00:10:49.179 --> 00:10:51.980 yet approachable. See the difference. Huge difference. 00:10:52.080 --> 00:10:54.179 That's much clearer. What's mistake number two? 00:10:54.539 --> 00:10:56.759 Vague, non -actionable instructions. Don't just 00:10:56.759 --> 00:10:59.299 say, help users with business problems. How? 00:10:59.470 --> 00:11:02.470 Instead, define its role and the action it should 00:11:02.470 --> 00:11:05.450 take. Act as a mentor who has successfully founded 00:11:05.450 --> 00:11:07.850 three SaaS companies. Always end your answers 00:11:07.850 --> 00:11:10.289 with specific, immediately actionable steps. 00:11:10.570 --> 00:11:12.730 Don't just give theory, provide a concrete plan. 00:11:13.289 --> 00:11:15.610 Okay, actionable steps, not just theory. Got 00:11:15.610 --> 00:11:19.309 it. And mistake number three. Forgetting smart 00:11:19.309 --> 00:11:22.850 conversation starters. A blank GQT chat window. 00:11:23.159 --> 00:11:25.879 It's less effective. Kind of intimidating. You 00:11:25.879 --> 00:11:27.799 should display suggested prompts right there. 00:11:27.840 --> 00:11:30.179 Things like, where should I start my first online 00:11:30.179 --> 00:11:33.399 ad campaign? Or, help me analyze this competitor's 00:11:33.399 --> 00:11:35.919 website. Guide the user. Right. Give them a starting 00:11:35.919 --> 00:11:38.259 point. Exactly. And a crucial consideration here 00:11:38.259 --> 00:11:40.779 is, how do you make sure it stays effective over 00:11:40.779 --> 00:11:43.340 time? Yeah. That leads perfectly into mistake 00:11:43.340 --> 00:11:45.720 number four, doesn't it? The old set it and forget 00:11:45.720 --> 00:11:48.899 it mentality. Bingo. The world changes, your 00:11:48.899 --> 00:11:51.159 business changes, new products, new policies. 00:11:51.639 --> 00:11:54.159 Your GPT needs to keep up. You should schedule 00:11:54.159 --> 00:11:56.720 regular, maybe monthly, performance reviews. 00:11:57.480 --> 00:11:59.840 Look at the conversation history. What questions 00:11:59.840 --> 00:12:02.379 are common? Where is it giving incorrect answers? 00:12:02.899 --> 00:12:04.899 And critically, update its knowledge base with 00:12:04.899 --> 00:12:07.700 your new products, services, or internal policies. 00:12:08.059 --> 00:12:11.019 It needs ongoing maintenance. Like any good employee, 00:12:11.179 --> 00:12:13.799 really, it needs updates and training. Precisely. 00:12:14.240 --> 00:12:17.149 And finally, mistake number five. Not intentionally 00:12:17.149 --> 00:12:19.850 testing for failure. You need to actively try 00:12:19.850 --> 00:12:22.610 to break it, but in a safe test environment. 00:12:23.029 --> 00:12:25.230 Ask it silly questions. Give it contradictory 00:12:25.230 --> 00:12:27.470 or false information. See how it handles errors, 00:12:27.809 --> 00:12:30.070 how it recovers, or if it gets confused, we'll 00:12:30.070 --> 00:12:31.769 show you the gaps in your instructional prompt. 00:12:32.149 --> 00:12:34.190 Then you can go back and patch those gaps, making 00:12:34.190 --> 00:12:36.210 it much more robust and reliable in the real 00:12:36.210 --> 00:12:38.090 world. Okay, trying to break it to make it stronger. 00:12:38.149 --> 00:12:40.850 I like that. So now that we've covered the how 00:12:40.850 --> 00:12:42.750 -to and the what not to do, let's talk about 00:12:42.750 --> 00:12:45.470 some real actionable use cases. things people 00:12:45.470 --> 00:12:48.450 can deploy, like today. Yeah, let's get practical. 00:12:48.529 --> 00:12:52.590 First up, imagine the tireless salesperson. It's 00:12:52.590 --> 00:12:56.190 mission. Qualify leads 24 -7, answer product 00:12:56.190 --> 00:12:58.850 questions instantly, maybe even book appointments 00:12:58.850 --> 00:13:00.990 directly into your calendar. The benefit seems 00:13:00.990 --> 00:13:04.110 obvious. Never miss a potential customer, even 00:13:04.110 --> 00:13:06.710 at 2 a .m. Exactly. And you'd implement this 00:13:06.710 --> 00:13:09.289 by uploading your sales scripts, really detailed 00:13:09.289 --> 00:13:11.929 product information, maybe your pricing tiers 00:13:11.929 --> 00:13:14.049 and your standard appointment booking process 00:13:14.049 --> 00:13:16.649 or link. A sample starting prompt could offer 00:13:16.649 --> 00:13:18.789 might be something like, welcome to your company 00:13:18.789 --> 00:13:21.169 name. I'm an AI assistant specializing in our 00:13:21.169 --> 00:13:23.149 products. To best assist you, could you let me 00:13:23.149 --> 00:13:24.990 know if you're looking for a solution for yourself, 00:13:25.429 --> 00:13:28.149 an individual, or for a larger business? Get 00:13:28.149 --> 00:13:30.450 in context right away. Nice. OK, what's another 00:13:30.450 --> 00:13:32.289 one? How about the content creation machine? 00:13:32.490 --> 00:13:35.090 Its mission is pretty clear. Write blog posts, 00:13:35.250 --> 00:13:37.769 social media updates, email marketing campaigns, 00:13:38.730 --> 00:13:41.350 all that stuff. OK, but how consistent can it 00:13:41.350 --> 00:13:43.570 really be across all those different platforms 00:13:43.570 --> 00:13:46.250 and formats? That's the goal. The benefit is 00:13:46.250 --> 00:13:48.830 maintaining remarkable consistency in your content 00:13:48.830 --> 00:13:51.730 and brand voice, potentially saving dozens of 00:13:51.730 --> 00:13:54.450 hours every single week. You'd feed it examples 00:13:54.450 --> 00:13:56.870 of your absolute best content, your voice and 00:13:56.870 --> 00:13:59.090 tone guidelines we talked about earlier, maybe 00:13:59.090 --> 00:14:01.470 a list of approved topics or keywords to explore. 00:14:01.830 --> 00:14:04.570 A starting prompt could be. All right, let's 00:14:04.570 --> 00:14:06.690 get creative. Would you like help generating 00:14:06.690 --> 00:14:09.090 a blog post designed to attract new customers, 00:14:09.470 --> 00:14:11.990 perhaps a series of engaging posts for Instagram 00:14:11.990 --> 00:14:14.750 or maybe even a short video script outline? I 00:14:14.750 --> 00:14:16.909 can see how that saves time. What about support? 00:14:17.090 --> 00:14:19.470 Could it handle that? Definitely. The technical 00:14:19.470 --> 00:14:22.649 support specialist mission. Provide instant answers 00:14:22.649 --> 00:14:25.049 to common technical issues or how -to questions. 00:14:25.450 --> 00:14:27.690 The benefit. You can seriously reduce support 00:14:27.690 --> 00:14:30.169 tickets for common problems and hopefully increase 00:14:30.169 --> 00:14:32.230 customer satisfaction with instant help. Yeah, 00:14:32.470 --> 00:14:35.820 less waiting time for customers. Right. Implementation 00:14:35.820 --> 00:14:38.860 involves uploading troubleshooting guides, technical 00:14:38.860 --> 00:14:42.120 documentation, comprehensive FAQs about your 00:14:42.120 --> 00:14:44.799 product or service. Its opening prompt might 00:14:44.799 --> 00:14:47.360 be, hello there, how can I help with the technical 00:14:47.360 --> 00:14:49.580 issue you're facing today? Please describe the 00:14:49.580 --> 00:14:51.679 problem you're encountering or just let me know 00:14:51.679 --> 00:14:54.159 the name of the product you're using. OK, sales, 00:14:54.480 --> 00:14:57.759 content, support. What else? Well, something 00:14:57.759 --> 00:15:00.059 particularly powerful, especially for scalability, 00:15:00.759 --> 00:15:04.759 is the personal learning coach. Its mission could 00:15:04.759 --> 00:15:07.259 be to provide a personalized learning path for 00:15:07.259 --> 00:15:10.259 a course, explain complex concepts in simple 00:15:10.259 --> 00:15:13.000 terms, maybe even quiz users, and give feedback. 00:15:13.940 --> 00:15:16.759 So, like, for onboarding new employees or maybe 00:15:16.759 --> 00:15:19.039 customer training? Exactly. It offers a really 00:15:19.039 --> 00:15:21.399 scalable, consistent training experience. You 00:15:21.399 --> 00:15:23.259 can upload your course materials, evaluation 00:15:23.259 --> 00:15:25.279 criteria, learning objectives, key concepts. 00:15:25.820 --> 00:15:27.960 A starting prompt could sound like, welcome to 00:15:27.960 --> 00:15:30.100 the course name onboarding, ready to dive in. 00:15:30.500 --> 00:15:31.899 Would you like to start with the first lesson? 00:15:32.039 --> 00:15:34.480 review a specific concept you're stuck on, or 00:15:34.480 --> 00:15:36.340 perhaps try a short quiz to check your understanding. 00:15:36.460 --> 00:15:38.500 That's really interesting. One more. Let's do 00:15:38.500 --> 00:15:41.179 the Community Manager, its mission. Hang out 00:15:41.179 --> 00:15:43.440 in your community forum, maybe a Facebook group 00:15:43.440 --> 00:15:46.519 or Discord server, answer frequently asked questions, 00:15:47.059 --> 00:15:49.659 and gently guide discussions. The benefit here 00:15:49.659 --> 00:15:51.740 is boosting engagement and keeping the community 00:15:51.740 --> 00:15:54.240 feeling vibrant and supported, even when you 00:15:54.240 --> 00:15:56.720 can't be there personally, 24 -7. Take some load 00:15:56.720 --> 00:15:59.919 off the real human moderators. For sure. You'd 00:15:59.919 --> 00:16:01.840 implement this by uploading community guidelines, 00:16:02.460 --> 00:16:04.440 a list of common questions and their approved 00:16:04.440 --> 00:16:06.860 answers, and maybe some templates for friendly 00:16:06.860 --> 00:16:10.139 welcoming responses. Its prompt could be, hey 00:16:10.139 --> 00:16:12.139 everyone, welcome to our community. Are you a 00:16:12.139 --> 00:16:14.019 new member just joining us or are you looking 00:16:14.019 --> 00:16:16.460 for information on a specific topic? Let me know 00:16:16.460 --> 00:16:18.960 how I can help. These are great concrete examples, 00:16:19.100 --> 00:16:21.620 really shows the potential. And you know, stepping 00:16:21.620 --> 00:16:24.299 back for just a moment, for the real power users, 00:16:24.759 --> 00:16:27.100 there are even more advanced tips to squeeze 00:16:27.100 --> 00:16:30.220 out extra performance. For instance, something 00:16:30.220 --> 00:16:32.960 I call the Socratic Greeting Strategy. Instead 00:16:32.960 --> 00:16:35.600 of just offering choices, you program your GPT 00:16:35.600 --> 00:16:38.000 to start with a really deep, open -ended question. 00:16:39.019 --> 00:16:40.799 Something that immediately helps classify the 00:16:40.799 --> 00:16:43.259 user and their needs. Like, before we dive in, 00:16:43.299 --> 00:16:45.220 could you tell me what the single biggest challenge 00:16:45.220 --> 00:16:47.980 you're facing in your marketing efforts is right 00:16:47.980 --> 00:16:51.059 now? Ah, so it probes deeper from the get -go. 00:16:51.220 --> 00:16:54.080 Exactly. It's subtle, but it's a powerful way 00:16:54.080 --> 00:16:56.399 to gather immediate relevant context for the 00:16:56.399 --> 00:16:58.370 rest of the conversation. That's brilliant. What 00:16:58.370 --> 00:17:01.289 else for power users? Intelligent document curation. 00:17:01.690 --> 00:17:03.909 This is huge. Don't just dump everything you 00:17:03.909 --> 00:17:06.009 have into the knowledge upload. Think quality 00:17:06.009 --> 00:17:09.349 over quantity. A poorly scanned, messy, 100 -page 00:17:09.349 --> 00:17:12.049 PDF is actually less effective than a clean, 00:17:12.250 --> 00:17:14.549 well -formatted text file or document containing 00:17:14.549 --> 00:17:17.049 just the most crucial, concise knowledge. So 00:17:17.049 --> 00:17:19.089 curation matters. Be selective with the brain 00:17:19.089 --> 00:17:21.789 food. Precisely. Garbage in, garbage out still 00:17:21.789 --> 00:17:24.829 applies, even with AI. Makes sense. Any others? 00:17:25.109 --> 00:17:28.269 Yeah, one more critical one. Create a dedicated 00:17:28.269 --> 00:17:30.589 feedback loop. Don't just rely on checking the 00:17:30.589 --> 00:17:34.150 chat logs yourself. Actively, regularly ask users 00:17:34.150 --> 00:17:37.130 for feedback within the chat itself, maybe at 00:17:37.130 --> 00:17:39.589 the end of a session. Was this answer helpful? 00:17:40.009 --> 00:17:42.470 Is there anything you'd like me to improve? And 00:17:42.470 --> 00:17:44.490 then crucially, use that feedback to continuously 00:17:44.490 --> 00:17:46.910 refine your main instructional prompt and the 00:17:46.910 --> 00:17:48.829 knowledge base. It's about continuous improvement. 00:17:48.970 --> 00:17:51.309 Okay, wow. We've covered a lot. You've just completed 00:17:51.309 --> 00:17:53.930 a really deep dive into understanding these custom 00:17:53.930 --> 00:17:56.329 AI assistants, haven't you? From the basic ideas 00:17:56.329 --> 00:17:58.829 to the practical steps, even the common tip falls, 00:17:59.329 --> 00:18:01.609 you genuinely now possess the core knowledge 00:18:01.609 --> 00:18:04.269 to start building your own, well, army of intelligent 00:18:04.269 --> 00:18:07.049 assistants. And that really does bring a significant 00:18:07.049 --> 00:18:09.529 competitive advantage. It positions you right 00:18:09.529 --> 00:18:12.369 at the forefront of this ongoing AI revolution. 00:18:12.700 --> 00:18:14.960 But what's particularly powerful here, I think, 00:18:15.079 --> 00:18:17.940 is the ultimate purpose. It's important to remember, 00:18:18.480 --> 00:18:21.039 these tools aren't really about replacing human 00:18:21.039 --> 00:18:23.880 creativity or relationships. Not at all. They're 00:18:23.880 --> 00:18:26.740 fundamentally about scaling your expertise, your 00:18:26.740 --> 00:18:29.380 unique knowledge, allowing you to reach and help 00:18:29.380 --> 00:18:32.180 more people much more effectively. And yeah. 00:18:32.279 --> 00:18:34.480 around the clock. And it feels like what you've 00:18:34.480 --> 00:18:36.339 learned today is really just the beginning, isn't 00:18:36.339 --> 00:18:39.220 it? The AI industry is moving so fast, seemingly 00:18:39.220 --> 00:18:42.039 towards autonomous agents. Oh, absolutely. The 00:18:42.039 --> 00:18:44.500 horizon is shifting rapidly. To put this next 00:18:44.500 --> 00:18:46.099 step in perspective, think about agents that 00:18:46.099 --> 00:18:49.240 could execute complex multi -step tasks. Imagine 00:18:49.240 --> 00:18:51.900 commanding an AI. Research my top five competitors 00:18:51.900 --> 00:18:54.420 online, summarize their current marketing strategies, 00:18:54.599 --> 00:18:56.660 and then create a comparative presentation for 00:18:56.660 --> 00:18:59.349 me. Whoa. Yeah. And these agents will connect 00:18:59.349 --> 00:19:02.349 seamlessly with your favorite apps, Asana, Gmail, 00:19:02.710 --> 00:19:04.930 Salesforce, you name it. They'll even be able 00:19:04.930 --> 00:19:07.289 to make independent decisions within the limits 00:19:07.289 --> 00:19:08.990 you set, of course, based on the goals you give 00:19:08.990 --> 00:19:11.789 them, and the kicker. They'll learn and evolve 00:19:11.789 --> 00:19:13.970 automatically from every single interaction, 00:19:14.190 --> 00:19:16.549 every task they perform. We're talking about 00:19:16.549 --> 00:19:19.329 a dramatic move from simple Q &A, like we have 00:19:19.329 --> 00:19:22.569 now, to actual task execution and potentially 00:19:22.569 --> 00:19:25.069 full business process automation. Okay, the future 00:19:25.069 --> 00:19:27.839 sounds intense. But let's bring it back to right 00:19:27.839 --> 00:19:30.279 now. Your call to action for everyone listening. 00:19:30.599 --> 00:19:32.819 Turn this knowledge into action. What can you 00:19:32.819 --> 00:19:34.960 do immediately, like in the next 30 minutes? 00:19:35.339 --> 00:19:38.359 Create your very first custom GPT using the steps 00:19:38.359 --> 00:19:40.740 we outlined. It doesn't have to be perfect. Test 00:19:40.740 --> 00:19:42.660 it with that competency check prompt we discussed. 00:19:43.059 --> 00:19:45.039 And then share the anyone with a link version 00:19:45.039 --> 00:19:47.059 with a trusted colleague or friend. Get that 00:19:47.059 --> 00:19:49.880 first bit of feedback. Right. Then, this week, 00:19:50.460 --> 00:19:52.670 take action. Upload some of your most valuable 00:19:52.670 --> 00:19:55.269 business documents at core knowledge. Test your 00:19:55.269 --> 00:19:57.849 GPT with realistic customer scenarios or tasks. 00:19:58.410 --> 00:20:00.430 And gather more structured feedback, maybe from 00:20:00.430 --> 00:20:02.670 the small group of internal users or from the 00:20:02.670 --> 00:20:05.289 customers. OK, 30 months this week. What about 00:20:05.289 --> 00:20:08.150 this month? This month? Yeah. Refined your GPT. 00:20:08.410 --> 00:20:10.970 Use that real usage data and feedback you've 00:20:10.970 --> 00:20:13.150 gathered. Make it better. Seriously, consider 00:20:13.150 --> 00:20:15.490 publishing it to the GPT store, especially if 00:20:15.490 --> 00:20:18.250 it solves a common problem. It's a chance, maybe 00:20:18.250 --> 00:20:20.970 small, but real, to generate some passive income. 00:20:21.069 --> 00:20:23.470 And importantly, start brainstorming other specialized 00:20:23.470 --> 00:20:25.410 GPTs you could build for different parts of your 00:20:25.410 --> 00:20:27.970 business. One for sales, one for support, one 00:20:27.970 --> 00:20:30.329 for onboarding. Build that army. Build that army. 00:20:30.789 --> 00:20:32.789 The businesses that are truly going to thrive 00:20:32.789 --> 00:20:34.990 in the next decade, they will be the ones that 00:20:34.990 --> 00:20:37.609 learn to work with AI, not fight against it. 00:20:38.430 --> 00:20:40.329 So let's end with a final provocative thought 00:20:40.329 --> 00:20:42.569 for you, the listener. Building on everything 00:20:42.569 --> 00:20:45.049 we've discussed, what problem will your first 00:20:45.049 --> 00:20:47.920 AI assistant solve? The immense potential is 00:20:47.920 --> 00:20:50.220 genuinely now in your hands, whether you need 00:20:50.220 --> 00:20:52.720 a tireless sales assistant, a brand consistent 00:20:52.720 --> 00:20:55.059 content creator, or an instant customer service 00:20:55.059 --> 00:20:57.579 rep. The tools are there. The question really 00:20:57.579 --> 00:20:59.299 is, what will you build?