Have you ever felt like you're teaching your
AI assistant the same things over and over again?
It's almost like Groundhog Day, you know, for
your digital conversations. Oh, totally. You
hit send, then you immediately sigh. All right.
Because you just know you're going to have to
explain your exact needs again. And probably
again. It's draining. Welcome back to the Deep
Dive. Today we're taking a look into, well, a
really transformative feature inside Google Gemini.
We're going to unpack something called Gems.
Yeah, think of them as your own personal AI consultants,
custom built right inside Gemini. They actually
remember your work style, your preferences. It's
pretty neat. So our mission today is to explore
why these gems are, well, such a big deal. We'll
then dive into two really powerful practical
examples. First, how to build a social media
content creator. And then a personal productivity
coach. Our goal is for you to walk away really
seeing how these could genuinely transform your
workflow. OK, so let's unpack this. The core
problem that gems solve. is that constant re
-explanation. With the traditional chatbots,
every single conversation, every interaction
kind of starts from zero, right? Exactly that.
It's like having this brilliant intern, but one
who wakes up with total amnesia every single
morning. You're retraining them from scratch.
Every day. Gems are fundamentally different,
though. They're pre -programmed with custom instructions,
and these instructions help them remember how
you want them to think, how they should analyze
stuff, and how they ought to respond. Exactly.
They act like these dedicated specialists, always
on standby. They already understand your business,
your unique style, your specific goals. This
isn't just a small game. It can save hours each
week. It's a huge mental shift, actually. That's
a powerful idea. What, in your view, is the biggest
mindset change someone needs to make when moving
from a generic chat bot to really using these
gems? It's moving from just asking questions
to really setting up a custom, consistent expert.
OK, here's where it gets really interesting.
Our first practical example, it tackles a super
common pain point. That daily question, what
should I post today? Oh, yeah. For anyone building
a brand or managing a community, that question
can feel genuinely haunting sometimes. brainstorming,
writing the captions, scheduling. It just devours
creative energy. It's often the thing that gets
pushed aside. Building this gem starts incredibly
simply, right there on the Google Gemini homepage.
You just click Explore Gems, then New Gem. Pretty
intuitive. You give it a clear name, something
descriptive like Social Media Content Creator.
Then comes a really critical step. drafting detailed
instructions. This is kind of like programming
your AI expert, telling it exactly how to think.
Right. And the prompt needs structure. It needs
to be systematic. It tells the gem to always
ask for specific info first, the brand or product.
The target audience, like age, interest, problems
they face. This week's goal, you know, is it
engagement, a launch, building authority? And
the platforms, right? Facebook, Insta, LinkedIn,
whatever. Exactly. And once it has that critical
info, then it creates a seven -day content schedule.
And it puts it in a table, which is super helpful.
It includes day -date, platform, a theme like
Quick Tip, or behind the scenes. Suggested caption
with a call to action, a visual idea, and like
five, seven recommended hashtags. And the instructions
emphasize that the content needs variety too,
not just selling all the time, which is easy
to fall into, but really providing value, maybe
some entertainment, engaging the community. We
saw a fantastic test case with the Saigon Grind,
an artisanal coffee roastery. Their specific
goal was pretty clear, increase lunch hour foot
traffic. And the gem delivered really specific
ideas. For Monday on Instagram. a power -up offer
with a tempting pastry. The visual was a bright,
appealing photo of the coffee and pastry. Very
concrete. Yeah, and then Tuesday for Facebook,
meet the slumps featuring their single origin
boons. It even suggested a dynamic reel showing
the actual coffee making process. That's like
another layer of usefulness. And Friday for both
Instagram and Facebook, a TGIF, last chance to
grab the deal. It recommended a fun boomerang.
or maybe a photo of the barista team, really
brought the concept to life. It really illustrates
the gem's ability to generate specific, actionable
content. Stuff you can actually use, not just
vague ideas. So how does this gem really help
users get past just, you know, basic content
generation? It provides a structured, strategic
content plan pretty much ready to use. Okay,
let's move to another really common challenge.
The sheer overwhelm of an endless to -do list.
that feeling, that kind of heavy mental fog,
people often call it decision paralysis. It absolutely
kills productivity. And honestly, it causes a
lot of stress. You feel busy all day, right?
Jumping between things. But at the end, you don't
feel like you've achieved anything important.
Sighs slightly. Yeah, I still wrestle with that
exact feeling myself sometimes. It's tough. The
problem isn't laziness, though. It's usually
a lack of a clear system. This personal productivity
coach gem was designed pretty much precisely
to solve that. Yeah, and it's way more than just
an organizer app. It's like a virtual coach that
uses proven methods, specifically the Eisenhower
Matrix, which is that simple but really effective
way to categorize tasks by urgency and importance.
So you create the gem, name it something like
personal productivity coach, and then you program
it, like setting up your own little consultant.
Exactly. And the prompt instructs the gem to
ask you for two pieces of info for each task
you list. Is it urgent? Is it important? And
what's really smart is that it even explains
why this classification is necessary to get the
best advice. It gives context. Okay, so once
it's classified, the GEM sorts your tasks into
those four Eisenhower quadrants. First, DO now
W. Urgent and important, stuff needing immediate
attention. Then schedule. Not urgent, but important
for long -term goals. Stuff you need to make
time for. Next, delegate optimize. Urgent. But
not important. Maybe tasks others can do or things
you can streamline. And finally, delete. Not
urgent and not important. Basically, distractions
you should try to limit or just get rid of. Then,
and this is key, it proposes an action plan.
Yeah, it clearly presents your due now and schedule
lists and offers specific advice like. Focus
all your energy on the DO Now Quadrant Feast.
Helps build momentum. It also motivates you with
a quick win. It finds a DO Now task you can finish
in under, say, 30 minutes. The idea is to get
you to tackle it right away. Build that crucial
momentum for the day. And finally, it asks a
thoughtful coaching question. Something to help
you improve your workflow long term, not just
for today, encourages that reflection piece.
We had this test scenario, a freelance designer
just totally overwhelmed. The gem systematically
asked for urgency and importance for each thing,
sending a quote, finishing a logo, researching
trends, replying to emails, browsing social media,
updating portfolio, calling a vendor. You know
the list. And the gem classified them perfectly.
Send quote to client A, finish logo for client
B, bang, straight into do now. It suggested blocking
time for research design trends and update personal
portfolio. That's the schedule stuff. The quick
win it picked out was send quote to client A,
saying it'd take less than 20 minutes. Smart.
And the coaching question was really insightful.
Looking at reply to emails and call the vendor,
would batching them into a single fixed time
block help you achieve deeper focus? Wow. That's...
That's actually really good advice. It is. The
strategic depth, how it tailors it. So how does
this kind of productivity gem really go beyond
just a simple to -do list app? It acts as a system,
really helping you prioritize and gain that clarity.
OK, so building truly great gems sounds like
there are some pro tips involved. Definitely.
First, be a specialist, not a generalist. Your
social media gem creates content, right? Doesn't
write your emails. Each gem needs a focused purpose.
Makes sense. And context is king, you're saying.
Absolutely. For creative tasks, include examples
of style or tone. For strategic stuff, maybe
link knowledge files if you have them. And for
analytical things, specify the exact format you
want the output in. More detail is almost always
better. And critically, test and iterate. Keep
refining. Yeah, your first version, it almost
certainly won't be perfect. Test it, find the
weak spots, improve the instructions, test again.
It's got to be an ongoing process. And this is
an important point. Gems don't have memory between
chats, right? Correct. They remember their core
instructions, their programming, but each new
conversation starts fresh. So those initial instructions
need to be really comprehensive, making sure
it knows what to do every single time you start
a chat. And finally, focus on your workflow.
Build gems for those repetitive time sucking
tasks exactly the ones that truly drain your
energy week after week That's where you'll see
the biggest impact You know, the real impact
goes way beyond just saving time. It's also about
a serious reduction in mental load. Imagine just
approaching tasks without that dread of repetition,
knowing your AI specialist has the groundwork
covered, frees you up. Totally. And there's consistency,
too. Your gems deliver high quality on -brand
output every single time. Doesn't matter if you're
tired or distracted. Takes that human variability
out of the equation for those routine things.
Which leads to real professional growth, doesn't
it? Automating the routine stuff frees up mental
energy for, you know, higher level thinking,
for strategy, innovation. It fundamentally changes
what you spend your precious time on. And ultimately,
it becomes a competitive advantage. While others
are kind of still wrestling with generic AI,
you've got this finely tuned team of specialists
working for you 24 -7. That's a huge edge in
consistency and quality. So what does this all
mean for you listening right now? The big idea
here, I think, is that Google GeminiGems let
you transform AI from just a simple tool into
a highly personalized system. Yeah, it's about
building AI that really understands your specific
needs. It works the way you work, not the other
way around. You're not just using AI anymore.
You're actively building these custom AI systems,
augmenting your own skills. And the best part,
you don't need to be a coder. No technical skills
required to get started. Right. The initial setup,
it takes maybe a few minutes of focused effort.
But the time savings, the reduction in just mental
friction, it's absolutely incredible down the
line. So our advice is start small. Pick one
gem. Focus it on your biggest weekly time drain,
whatever saps your energy the most. Then refine
it. Test it. Make it better over time. And remember,
this isn't about replacing human insight. Not
at all. It's about amplifying your capabilities.
It's about getting rid of the tedious prep work,
the repetitive explanations, all that stuff.
This frees you up to focus on what truly matters.
Building relationships, making those nuanced
strategic decisions, innovating, growing your
business, you know, the important stuff. Your
personal AI specialists are basically waiting.
The only question left is, what will you build
first? That's it for this deep dive. Until next
time, keep exploring, keep learning, out to your
own music.