WEBVTT 00:00:00.000 --> 00:00:03.520 Imagine compressing weeks, literally weeks, of 00:00:03.520 --> 00:00:07.160 deep research, complex data analysis, creative 00:00:07.160 --> 00:00:10.460 strategizing, all of that down into what, maybe 00:00:10.460 --> 00:00:12.320 10 minutes? That sounds like science fiction, 00:00:12.460 --> 00:00:15.839 right? It really does, yeah. But it's becoming 00:00:15.839 --> 00:00:18.039 a very real possibility. Think of it like having 00:00:18.039 --> 00:00:21.039 an entire professional studio just sort of on 00:00:21.039 --> 00:00:24.890 demand. Welcome to the deep dive today. We're 00:00:24.890 --> 00:00:27.570 Unpacking perplexity labs. It's a groundbreaking 00:00:27.570 --> 00:00:29.769 feature that promises to revolutionize how we 00:00:29.769 --> 00:00:31.890 approach complex projects Yeah, we're gonna explore 00:00:31.890 --> 00:00:35.049 what labs actually is who it's really built for 00:00:35.049 --> 00:00:37.369 and you know how it radically differs from other 00:00:37.369 --> 00:00:39.229 AI tools Maybe you're already using we'll take 00:00:39.229 --> 00:00:41.289 a quick look at the interface then dive into 00:00:41.289 --> 00:00:43.850 some pretty fascinating real -world examples 00:00:43.850 --> 00:00:45.829 Our mission today is really to understand how 00:00:45.829 --> 00:00:48.270 this tool transforms that whole project creation 00:00:48.270 --> 00:00:51.939 process the goal bring up your time for the strategic 00:00:51.939 --> 00:00:53.880 thinking part. So what does this actually mean 00:00:53.880 --> 00:00:56.460 for you and the work you do? OK, let's get into 00:00:56.460 --> 00:00:59.159 it. What exactly is Perplexity Labs? It definitely 00:00:59.159 --> 00:01:02.340 sounds like more than just a fancy search engine. 00:01:02.659 --> 00:01:04.620 You're spot on there. The source material describes 00:01:04.620 --> 00:01:08.219 it as an on -demand team. Think research analysts, 00:01:08.459 --> 00:01:10.840 data scientists, creative strategists, all ready 00:01:10.840 --> 00:01:13.340 to turn your ideas into, well, professional projects. 00:01:13.680 --> 00:01:16.140 It's pitched as functioning like an entire professional 00:01:16.140 --> 00:01:19.700 studio. So it tackles that big pain point, right? 00:01:20.019 --> 00:01:22.340 Projects that demand deep research, data analysis, 00:01:22.739 --> 00:01:25.099 compelling presentations, the kind of stuff that 00:01:25.099 --> 00:01:28.480 usually eats up. days, maybe even weeks. Precisely, 00:01:28.620 --> 00:01:31.459 yeah. The really bold promise here is compressing 00:01:31.459 --> 00:01:34.459 that whole workflow into just 10 minutes. While 00:01:34.459 --> 00:01:36.719 standard search gives you quick answers, and 00:01:36.719 --> 00:01:38.840 even Perplexity's deep research feature offers 00:01:38.840 --> 00:01:42.060 detailed reports, Labs goes like a quantum leap 00:01:42.060 --> 00:01:44.620 further. It actually generates entire projects. 00:01:45.040 --> 00:01:47.579 We're talking interactive dashboards, professional 00:01:47.579 --> 00:01:50.579 charts, visual assets, even miniature web applications. 00:01:50.680 --> 00:01:53.599 It's pretty wild. Wow. Who stands to gain the 00:01:53.599 --> 00:01:55.599 most from that kind of speed and capability? 00:01:55.780 --> 00:01:58.239 Who is this tool really designed for? Well, it's 00:01:58.239 --> 00:02:00.819 versatile, but it seems to deliver exceptional 00:02:00.819 --> 00:02:04.079 value for specific professional profiles. You've 00:02:04.079 --> 00:02:06.379 got entrepreneurs needing quick market research, 00:02:06.599 --> 00:02:09.139 maybe pitch materials, marketing pros, developing 00:02:09.139 --> 00:02:12.000 campaign strategies, understanding audience sentiment, 00:02:12.520 --> 00:02:14.639 consultants creating those in -depth industry 00:02:14.639 --> 00:02:18.020 reports under crazy tight deadlines, content 00:02:18.020 --> 00:02:20.680 creators building calendars based on actual data, 00:02:21.080 --> 00:02:22.919 corporate strategists evaluating new markets, 00:02:23.120 --> 00:02:25.659 presenting complex data. Basically, if your job 00:02:25.659 --> 00:02:28.979 involves turning raw information into strategic 00:02:28.979 --> 00:02:31.780 presentable assets, Labs is aimed right at you. 00:02:31.879 --> 00:02:34.240 So it's a full project generator. What's the 00:02:34.240 --> 00:02:36.259 core problem it solves for these people, boiled 00:02:36.259 --> 00:02:39.139 down? It compresses weeks of multifaceted work 00:02:39.139 --> 00:02:41.759 into minutes, saving just immense amounts of 00:02:41.759 --> 00:02:43.319 time. OK, here's where it gets really interesting 00:02:43.319 --> 00:02:46.479 for me. How does Perplexity Labs stand out? I 00:02:46.479 --> 00:02:48.719 mean, from all the other AI and research tools 00:02:48.719 --> 00:02:50.680 we might already know, there are so many now. 00:02:51.000 --> 00:02:52.379 Yeah, that's a really good question. The core 00:02:52.379 --> 00:02:55.560 difference. Labs is positioned as an AI project 00:02:55.560 --> 00:02:58.030 creator. not just a text or question generator. 00:02:58.669 --> 00:03:01.030 There's this analogy they use. Standard perplexity 00:03:01.030 --> 00:03:03.409 search is like asking a brilliant librarian for 00:03:03.409 --> 00:03:07.210 a quick, sourced fact. Okay, perplexity deep 00:03:07.210 --> 00:03:09.430 research is more like hiring a research assistant 00:03:09.430 --> 00:03:12.590 for a comprehensive summary paper. But perplexity 00:03:12.590 --> 00:03:15.310 labs, that's like commissioning an entire consulting 00:03:15.310 --> 00:03:19.250 firm. It synthesizes, it analyzes, and it transforms 00:03:19.250 --> 00:03:22.719 information into, like, actionable business assets. 00:03:23.000 --> 00:03:25.060 That's a pretty powerful distinction, a consulting 00:03:25.060 --> 00:03:27.000 firm level. How does it actually do that? What's 00:03:27.000 --> 00:03:29.099 going on underneath? It seamlessly integrates 00:03:29.099 --> 00:03:31.379 multiple AI capabilities, so we're talking deep 00:03:31.379 --> 00:03:34.159 web research for real -time data. Code execution 00:03:34.159 --> 00:03:36.780 for complex analysis. That means the AI is literally 00:03:36.780 --> 00:03:39.310 running programs to process data. plus chart 00:03:39.310 --> 00:03:41.810 and graph creation, interactive dashboard development, 00:03:42.689 --> 00:03:44.610 even professional asset generation like mood 00:03:44.610 --> 00:03:47.169 boards. And like I said, it can even create many 00:03:47.169 --> 00:03:49.469 web applications. Whoa. Imagine scaling that 00:03:49.469 --> 00:03:52.069 to a billion queries. That unified workflow sounds 00:03:52.069 --> 00:03:54.310 key, right? That's the magic, really, how these 00:03:54.310 --> 00:03:57.210 capabilities work together. You're not exporting 00:03:57.210 --> 00:03:59.289 data from one tool, importing it into another, 00:03:59.389 --> 00:04:01.330 then formatting it somewhere else. Everything 00:04:01.330 --> 00:04:04.150 happens within this single unified workflow. 00:04:04.729 --> 00:04:07.250 It produces professional results in minutes, 00:04:07.469 --> 00:04:10.050 not days. It's kind of like stacking Lego blocks 00:04:10.050 --> 00:04:13.169 of data, but the AI does the building. So how 00:04:13.169 --> 00:04:16.329 does it combine these complex AI functions? Is 00:04:16.329 --> 00:04:18.949 that the secret sauce? It integrates multiple 00:04:18.949 --> 00:04:22.310 AI capabilities into one seamless unified workflow. 00:04:23.269 --> 00:04:24.910 Yeah. All right. So let's say someone's listening 00:04:24.910 --> 00:04:26.870 and thinking, OK, I want this consulting firm 00:04:26.870 --> 00:04:29.870 on my laptop. How do you actually get started? 00:04:30.199 --> 00:04:32.319 Well, the journey starts with a Proplexity Pro 00:04:32.319 --> 00:04:34.980 subscription. That's about $20 a month currently. 00:04:35.439 --> 00:04:38.199 And the source material really emphasizes the 00:04:38.199 --> 00:04:41.199 immediate value compared to subscribing to a 00:04:41.199 --> 00:04:43.360 bunch of separate tools. Once you're subscribed, 00:04:43.680 --> 00:04:46.019 the gateway to labs is this little light bulb 00:04:46.019 --> 00:04:48.300 icon in the search interface. It's distinct from 00:04:48.300 --> 00:04:50.720 the standard search modes. OK, light bulb icon. 00:04:50.879 --> 00:04:53.399 And how much can you actually do with it once 00:04:53.399 --> 00:04:55.930 you're in it? Is it unlimited usage? So a pro 00:04:55.930 --> 00:04:58.629 subscription gives you 50 labs queries per month. 00:04:59.230 --> 00:05:01.449 Now that covers initiating new projects and any 00:05:01.449 --> 00:05:03.410 follow -up questions you ask within that project. 00:05:03.930 --> 00:05:06.389 And 50 might sound a bit limited at first, but 00:05:06.389 --> 00:05:09.029 the guide points out that each lab query can 00:05:09.029 --> 00:05:11.470 deliver the equivalent of a full day's work. 00:05:12.110 --> 00:05:15.730 So it's framed as an incredibly valuable resource, 00:05:15.870 --> 00:05:18.709 even with that cap. When you first open labs, 00:05:18.870 --> 00:05:20.750 you'll see suggested prompts too, things like 00:05:20.750 --> 00:05:23.180 market research or content planning. They're 00:05:23.180 --> 00:05:24.959 pretty good starting points. Let's say you're 00:05:24.959 --> 00:05:27.920 inside. You've kicked off a project. What's the 00:05:27.920 --> 00:05:30.519 interface like? What's the command center look 00:05:30.519 --> 00:05:32.660 like? Great. The labs interface is your project 00:05:32.660 --> 00:05:34.899 command center. It's structured with a few key 00:05:34.899 --> 00:05:37.560 tabs. You've got the main labs tab. That's your 00:05:37.560 --> 00:05:40.220 primary workspace, showing the final presentation 00:05:40.220 --> 00:05:42.600 ready report, text, charts, visuals, all there. 00:05:42.860 --> 00:05:44.819 Then there's the assets tab. Think of that as 00:05:44.819 --> 00:05:46.500 your download center. It organizes every single 00:05:46.500 --> 00:05:49.079 chart, graph, image, and data file like a CSV 00:05:49.079 --> 00:05:51.660 file if you need the raw numbers ready for individual 00:05:51.660 --> 00:05:54.459 download. And what about seeing the AI's process? 00:05:54.540 --> 00:05:56.620 You mentioned transparency. Is that the Tasks 00:05:56.620 --> 00:05:58.959 tab? That's the Tasks tab. Yeah, this is actually 00:05:58.959 --> 00:06:01.139 a fascinating tab. It gives you this transparent, 00:06:01.540 --> 00:06:03.959 kind of behind the scenes look at the AI's thought 00:06:03.959 --> 00:06:06.160 process. Pretty neat. You can literally watch 00:06:06.160 --> 00:06:09.819 in real time as it breaks your request into subtasks, 00:06:10.019 --> 00:06:12.860 like analyzing customer sentiment on Reddit or 00:06:12.860 --> 00:06:15.759 finding competitor pricing. And keeping with 00:06:15.759 --> 00:06:18.879 that transparency, the Sources tab lists every 00:06:18.879 --> 00:06:21.759 website, article, data point it used. Finally, 00:06:21.860 --> 00:06:24.720 the Apps tab. That's where any interactive bits, 00:06:24.839 --> 00:06:27.259 like a custom dashboard or a mini tool, would 00:06:27.259 --> 00:06:30.259 live. Interesting. So what's one key feature 00:06:30.259 --> 00:06:32.639 that really shows the AI's internal workings? 00:06:32.920 --> 00:06:35.500 The Tasks tab definitely reveals how the AI breaks 00:06:35.500 --> 00:06:38.939 down requests into detailed subtasks. That transparency 00:06:38.939 --> 00:06:40.839 sounds powerful. We'll explore how that plays 00:06:40.839 --> 00:06:43.300 out in real examples right after this brief break. 00:06:43.879 --> 00:06:46.759 Two -second silence. Mid -roll sponsor read. 00:06:47.939 --> 00:06:49.740 All right, we're back. That tour gives us a solid 00:06:49.740 --> 00:06:51.420 sense of the capabilities. Now let's bring this 00:06:51.420 --> 00:06:53.379 to life. Let's talk real -world examples from 00:06:53.379 --> 00:06:55.459 the source material. What's the first one? Okay, 00:06:55.519 --> 00:06:58.000 first scenario is mastering market research. 00:06:58.680 --> 00:07:01.459 So imagine an entrepreneur launching OraClean, 00:07:01.660 --> 00:07:04.100 a new coffee alternative. The prompt they use 00:07:04.100 --> 00:07:07.379 is really specific. Act as a market analyst specializing 00:07:07.379 --> 00:07:10.920 in the sustainable CPG industry. CPG is consumer 00:07:10.920 --> 00:07:13.699 packaged goods, with a mission to create a detailed 00:07:13.699 --> 00:07:16.579 market analysis report, including competitive 00:07:16.579 --> 00:07:19.300 analysis, customer sentiment, innovation trends, 00:07:19.639 --> 00:07:21.959 and go -to -market strategy. Wow. Okay, so it's 00:07:21.959 --> 00:07:25.040 not just pulling facts together. It's synthesizing, 00:07:25.300 --> 00:07:27.339 analyzing, creating a whole strategic document. 00:07:27.879 --> 00:07:29.620 Exactly. The output described is basically a 00:07:29.620 --> 00:07:31.879 mini business plan. It includes things like pricing 00:07:31.879 --> 00:07:34.160 model, comparison charts, a customer sentiment 00:07:34.160 --> 00:07:36.220 analysis table that actually highlights opportunities, 00:07:36.800 --> 00:07:38.680 visuals of cutting edge packaging trends, and 00:07:38.680 --> 00:07:40.660 a really clear strategic roadmap. And again, 00:07:40.879 --> 00:07:42.319 all done in minutes. That's quite something. 00:07:42.600 --> 00:07:44.600 What about for, say, content creators? They're 00:07:44.600 --> 00:07:46.879 always under pressure for fresh ideas, strategic 00:07:46.879 --> 00:07:49.800 planning. Yeah, definitely. So for a travel blogger 00:07:49.800 --> 00:07:52.459 focusing on slow and sustainable travel, labs 00:07:52.459 --> 00:07:56.769 can act as an SEO strategist. The prompt asks 00:07:56.769 --> 00:07:59.170 for a detailed three -month content calendar 00:07:59.170 --> 00:08:02.490 that includes 15 high -potential blog topics, 00:08:03.009 --> 00:08:05.750 short -form video ideas, target keyword clusters, 00:08:06.110 --> 00:08:08.649 and even hidden gem analysis for finding underrated 00:08:08.649 --> 00:08:11.589 destinations. The result. It's described as a 00:08:11.589 --> 00:08:13.610 structured plan you can execute immediately with 00:08:13.610 --> 00:08:16.269 themed content, unique angles, really practical 00:08:16.269 --> 00:08:18.490 stuff. Okay, market research, content planning. 00:08:18.870 --> 00:08:21.370 What about something really creative like brand 00:08:21.370 --> 00:08:23.430 identity? That feels like it needs a human touch, 00:08:23.569 --> 00:08:25.839 surely. It absolutely does need human oversight, 00:08:25.959 --> 00:08:28.079 but Labs can be a powerful starting point or 00:08:28.079 --> 00:08:30.779 accelerator. The final example is for Ember Chocolate, 00:08:31.240 --> 00:08:33.840 an artisanal bean -to -bar chocolate brand. The 00:08:33.840 --> 00:08:35.980 prompt asks Labs to act as a creative director 00:08:35.980 --> 00:08:38.559 and brand strategist, developing a comprehensive 00:08:38.559 --> 00:08:40.879 brand direction document. This includes a brand 00:08:40.879 --> 00:08:43.659 story, five unique flavor profile concepts, and 00:08:43.659 --> 00:08:46.440 get this, a visual identity system, including 00:08:46.440 --> 00:08:48.620 color palette suggestions with the actual HEX 00:08:48.620 --> 00:08:51.399 codes, typography pairings, packaging design 00:08:51.399 --> 00:08:53.639 direction, and even a social media mood board. 00:08:53.789 --> 00:08:56.210 That's pretty wild. It's really going beyond 00:08:56.210 --> 00:08:59.190 just text generation. It's giving you concrete 00:08:59.190 --> 00:09:01.909 visual and strategic building blocks. Yeah, the 00:09:01.909 --> 00:09:05.049 claim is it produces agency quality deliverables, 00:09:05.590 --> 00:09:07.330 things you could potentially hand off directly 00:09:07.330 --> 00:09:10.110 to a designer. Looking at these different examples, 00:09:10.789 --> 00:09:14.269 market research, content, branding, what's the 00:09:14.269 --> 00:09:16.830 common thread? What makes it work across these 00:09:16.830 --> 00:09:20.169 diverse needs? I think it's the ability to generate 00:09:20.169 --> 00:09:24.250 actionable professional assets. tailored to specific 00:09:24.250 --> 00:09:26.149 business needs. Okay, so you get this output, 00:09:26.549 --> 00:09:28.970 but what if it's not quite right? What if the 00:09:28.970 --> 00:09:31.429 first draft needs tweaking? Can you refine it? 00:09:31.610 --> 00:09:34.029 Oh, absolutely. That's a key feature. It's conversational 00:09:34.029 --> 00:09:36.809 nature. Oh. Your first result is very rarely 00:09:36.809 --> 00:09:38.809 the final word. You can refine, you can edit, 00:09:38.929 --> 00:09:40.769 you can expand using follow up prompts right 00:09:40.769 --> 00:09:42.950 there within the same project. This iterative 00:09:42.950 --> 00:09:45.450 process is really crucial for honing the final 00:09:45.450 --> 00:09:47.370 deliverable. I still wrestle with prompt drift 00:09:47.370 --> 00:09:49.730 myself sometimes, you know, getting the phrasing 00:09:49.730 --> 00:09:52.190 just right to guide the AI. So I get it. Yeah, 00:09:52.370 --> 00:09:53.710 that iterative part sounds important. It's more 00:09:53.710 --> 00:09:56.450 like a collaboration. Exactly. You can ask it 00:09:56.450 --> 00:09:59.240 to, say, change a chart type. from a bar graph 00:09:59.240 --> 00:10:02.340 to a pie chart, or add a new section about regulatory 00:10:02.340 --> 00:10:04.919 risks, maybe generate some marketing slogans 00:10:04.919 --> 00:10:07.559 based on the report, or even just export the 00:10:07.559 --> 00:10:10.620 raw data from a table into a CSV file for your 00:10:10.620 --> 00:10:12.820 own analysis. Each of those follow -up prompts 00:10:12.820 --> 00:10:15.440 uses one of your 50 monthly queries, just so 00:10:15.440 --> 00:10:18.620 you know. OK, good to know. So once you've iterated, 00:10:18.799 --> 00:10:21.100 you've refined it, you have this amazing project, 00:10:21.159 --> 00:10:23.440 how do you actually use it? How do you share 00:10:23.440 --> 00:10:26.200 it? Lab seems pretty strong here too. You can 00:10:26.200 --> 00:10:29.019 create a beautifully formatted professional PDF 00:10:29.019 --> 00:10:31.659 of the report. Great for client presentations. 00:10:32.039 --> 00:10:34.139 You can export it to a Word document if you want 00:10:34.139 --> 00:10:36.480 to edit the text more or integrate it into other 00:10:36.480 --> 00:10:39.240 docs. From that assets tab we talked about, you 00:10:39.240 --> 00:10:41.200 can download individual high resolution charts 00:10:41.200 --> 00:10:43.379 and images for your own slides or whatever. And 00:10:43.379 --> 00:10:45.659 you can generate a direct shareable link so colleagues 00:10:45.659 --> 00:10:47.879 or clients can view the interactive report online. 00:10:48.259 --> 00:10:51.129 It sounds revolutionary, genuinely. But like 00:10:51.129 --> 00:10:53.049 any powerful tool, there must be limitations, 00:10:53.529 --> 00:10:55.789 right? Caveats. What should people keep in mind? 00:10:56.070 --> 00:10:58.230 Absolutely. And the source material is quite 00:10:58.230 --> 00:11:00.889 clear on this, emphasizing the necessity of human 00:11:00.889 --> 00:11:04.350 oversight. AI -generated content is described 00:11:04.350 --> 00:11:08.210 as a powerful first draft, not an infallible 00:11:08.210 --> 00:11:11.289 final product. Your expertise, your judgment 00:11:11.289 --> 00:11:14.750 is irreplaceable. Also, that Sources tab isn't 00:11:14.750 --> 00:11:17.509 just a neat feature. It's framed as a responsibility 00:11:17.509 --> 00:11:20.610 to cross -reference key data points. You've got 00:11:20.610 --> 00:11:23.289 to check the work. Be critical of potential biases, 00:11:23.549 --> 00:11:25.769 too, because AI models learn from vast amounts 00:11:25.769 --> 00:11:28.029 of internet data, which isn't always perfect 00:11:28.029 --> 00:11:31.070 or unbiased. And while labs uses real -time search, 00:11:31.230 --> 00:11:33.789 there can sometimes be a slight lag. So for really 00:11:33.789 --> 00:11:36.230 fast -moving topics, maybe supplement with live 00:11:36.230 --> 00:11:38.470 news feeds. Right. So it's about augmenting human 00:11:38.470 --> 00:11:40.750 intelligence, leveraging the tool, not lyingly 00:11:40.750 --> 00:11:42.629 trusting it, or replacing judgment. Exactly. 00:11:42.769 --> 00:11:45.669 Avoid that over -reliance risk. Use labs to automate 00:11:45.669 --> 00:11:48.149 what? the data gathering, the initial analysis, 00:11:48.330 --> 00:11:50.570 the visualization. That frees you up to focus 00:11:50.570 --> 00:11:52.950 on what your strategy is, your interpretation, 00:11:53.149 --> 00:11:54.990 your decision making. That's where the real value 00:11:54.990 --> 00:11:56.889 comes from. So when using these tools, what's 00:11:56.889 --> 00:11:58.809 the most critical human role in the process? 00:11:59.230 --> 00:12:01.809 Human oversight is essential to ensure strategic 00:12:01.809 --> 00:12:04.850 coherence and definitely to verify source accuracy. 00:12:05.070 --> 00:12:07.529 Okay, let's talk brass tacks. That $20 monthly 00:12:07.529 --> 00:12:10.669 fee, when you weigh it all up, is PerplexiLabs 00:12:10.669 --> 00:12:13.799 truly worth the investment? Well... When you 00:12:13.799 --> 00:12:15.820 compare to the alternatives, the value proposition 00:12:15.820 --> 00:12:18.139 seems pretty clear, according to the source. 00:12:18.519 --> 00:12:21.220 Think about it. A single market research report. 00:12:21.659 --> 00:12:24.820 That could cost $10 ,000, maybe even $50 ,000. 00:12:25.460 --> 00:12:28.559 A brand identity package. $5 ,000 to $20 ,000, 00:12:28.720 --> 00:12:31.480 easily. And just subscriptions to various specialized 00:12:31.480 --> 00:12:35.419 software tools, SEO tools, data viz tools, research 00:12:35.419 --> 00:12:38.000 databases that can easily run over $500 a month 00:12:38.000 --> 00:12:41.059 combined. That puts the 20 bucks into a different 00:12:41.059 --> 00:12:43.500 perspective. Right. So for a fracture of the 00:12:43.500 --> 00:12:45.980 cost, Labs is offering the core functionality 00:12:45.980 --> 00:12:49.019 of all these services on demand. The ROI isn't 00:12:49.019 --> 00:12:51.200 just money saved, it's also about time gained 00:12:51.200 --> 00:12:53.840 and opportunities captured. The source claims 00:12:53.840 --> 00:12:56.500 Labs pays for itself the first time you avoid 00:12:56.500 --> 00:12:58.940 hiring a freelancer for a small research task, 00:12:59.480 --> 00:13:01.399 or the first time you deliver a data -rich report 00:13:01.399 --> 00:13:03.879 to a client in hours instead of weeks. That's 00:13:03.879 --> 00:13:06.200 a powerful claim. It really sounds like it represents 00:13:06.200 --> 00:13:09.240 a potential shift in how work gets done, a new 00:13:09.240 --> 00:13:11.279 way of working. I think that's the argument. 00:13:11.639 --> 00:13:14.240 It's positioned as more than just an AI feature. 00:13:14.679 --> 00:13:17.419 It's a potential new paradigm for professional 00:13:17.419 --> 00:13:21.919 work. It democratizes access to high -level research, 00:13:22.539 --> 00:13:25.940 analysis, and creative strategy. This potentially 00:13:25.940 --> 00:13:28.659 enables individuals, small teams, to produce 00:13:28.659 --> 00:13:31.360 outputs that were maybe once only possible for 00:13:31.360 --> 00:13:34.620 large corporations with huge resources. The true 00:13:34.620 --> 00:13:37.159 advantage lies in speed and agility. Giving you 00:13:37.159 --> 00:13:40.179 that competitive edge. That's the idea. By embracing 00:13:40.179 --> 00:13:42.220 a tool like this, you're not just automating 00:13:42.220 --> 00:13:44.860 tasks away, you're potentially augmenting your 00:13:44.860 --> 00:13:47.379 own strategic capabilities, freeing up your most 00:13:47.379 --> 00:13:50.700 valuable resource, which is your time. to focus 00:13:50.700 --> 00:13:53.080 on making great decisions and bringing visionary 00:13:53.080 --> 00:13:56.019 ideas to life. So the big idea here, Perplexity 00:13:56.019 --> 00:13:59.019 Labs shifts the paradigm. It moves AI from just 00:13:59.019 --> 00:14:01.539 answering questions to actively creating entire 00:14:01.539 --> 00:14:03.320 professional projects. Yeah, it's framed as your 00:14:03.320 --> 00:14:05.340 on -demand studio, dramatically accelerating 00:14:05.340 --> 00:14:08.659 workflows and democratizing access to high -level 00:14:08.659 --> 00:14:10.799 output for pretty much anyone. This deep dive 00:14:10.799 --> 00:14:13.399 really does highlight how AI can fundamentally 00:14:13.399 --> 00:14:16.320 augment our capabilities in some really powerful 00:14:16.320 --> 00:14:19.330 ways. As you think about your own projects, your 00:14:19.330 --> 00:14:22.029 own workflows, what's one provocative thought 00:14:22.029 --> 00:14:25.230 you might take away from this? Maybe think about 00:14:25.230 --> 00:14:27.950 how many tasks you currently outsource, or maybe 00:14:27.950 --> 00:14:30.529 even tasks you just dread doing because of the 00:14:30.529 --> 00:14:33.789 sheer time commitment involved. Could an AI like 00:14:33.789 --> 00:14:36.009 Perplexity Labs become your essential, maybe 00:14:36.009 --> 00:14:39.269 even daily, collaborative partner for those specific 00:14:39.269 --> 00:14:41.129 tasks? That's a great question to mull over. 00:14:41.210 --> 00:14:43.309 We certainly hope this deep dive into Perplexity 00:14:43.309 --> 00:14:45.190 Labs has sparked some new ideas for you. Yeah, 00:14:45.250 --> 00:14:47.179 definitely food for thought. Until next time, 00:14:47.539 --> 00:14:48.379 OTO music.