WEBVTT

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Imagine your business running itself, tasks handled,

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needs anticipated, problems just solved by intelligent

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digital teammates. Sounds like a dream, right?

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Well, maybe not anymore. This isn't really just

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sci -fi, you know, or some far -off promise.

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AI agents are fundamentally reshaping how enterprise

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works. Right now. Right now. Changing the whole

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idea of a workforce. Welcome to the Deep Dive.

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Today, we're taking a really close look at AI

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agents, these eponymous systems that are genuinely

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shaping the businesses of tomorrow. And our mission

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today, really, is to bridge that what -to -how

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gap for you will impact what AI agents truly

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are, why they represent such a monumental shift,

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where the biggest opportunities are, how you

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can actually identify and start building them,

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and also touch on some crucial ethical things

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we need to think about. Think of it as your strategic

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roadmap, a guide to this new frontier. exactly

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okay so let's start with the basics then what

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exactly is an AI agent if we boil it down simply

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put it's an autonomous system it can perceive

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its environment make its own decisions based

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on that perception and then carry out multi -step

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actions to hit a specific goal so we're not talking

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about a simple chat bot here no definitely not

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think of it more like a cognitive digital workforce

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And what's really fascinating is how they differ

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from, say, traditional software. Right. Traditional

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software is all about deterministic pre -programmed

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rules. It's rigid. It follows a script. OK. AI

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agents, though, they leverage things like large

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language models, LLMs, and other AI techniques

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to actually reason. They learn from feedback.

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And crucially, they adapt to new situations they

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haven't seen before. That's the key difference.

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It really is. It means they can operate 24 -7.

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They can scale on demand in ways humans just

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can't and deliver efficiency that's, well...

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pretty much unattainable otherwise. Yeah. It's

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a fundamental shift from just automation to genuine

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autonomy. And the numbers, I mean, they really

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back that up. They're quite dramatic. They are.

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Industry analysis projects the global AI agent

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market to surge from about $5 billion this year,

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2024, to over $47 billion by 2030. Wow. That's

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nearly a tenfold increase in just six years.

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This isn't just incremental growth. It feels

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like a fundamental reallocation of enterprise

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capital. Yeah, it signals that businesses aren't

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just experimenting anymore. They're making agents

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core to their strategy. And companies are already

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reporting huge results. Yeah. We're seeing things

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like 40, 80 percent operational cost reduction.

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This is massive. And even two to five times productivity

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gains where these agents are deployed. That 40,

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80 percent cost cut. I mean, that tells you entire

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workflows are being digitally optimized, not

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just slightly improved. It creates a real competitive

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gap, doesn't it, between the early adopters and

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everyone else? Definitely. But OK, let's clarify.

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What's the core difference, then, between an

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AI agent and just regular automation? The key

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thing is reasoning and adapting. Agents reason

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and adapt. Unlike static, rule -based automation,

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they can think. Got it. Adapting versus just

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following rules. So to really jump on this massive

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wave of change, we need to understand the dynamics,

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right? You mentioned a strategic roadmap, kind

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of like we saw with software as a service. Exactly.

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History gives us a bit of a blueprint here, if

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we look closely. We can think about it in waves.

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OK, waves. I like that. So wave one. Wave one

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was the obvious stuff that consumer applications

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think. Simple meeting summarizers, or maybe those

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email drafters. Low hanging fruit. Yeah, automating

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pretty straightforward digital tasks. But here's

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the interesting part, and the warning maybe.

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That space. is now completely commoditized. Right.

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Because the tech giants, Google, Microsoft, they

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just embed these features into their main products.

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Exactly. So if your AI agent idea can be easily

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copied as just a feature, well, your strategic

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mode is pretty shallow. It's dangerous territory.

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You know, honestly, I still sometimes wrestle

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with prompt drift myself. That's when an AI kind

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of subtly deviates from what you want it to do

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over time, even in those supposedly simple applications.

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So imagine the complexity in these bigger enterprise

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systems. Oh, absolutely. It's a real challenge,

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which brings us to wave two. The non -obvious

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consumer applications, these are emerging right

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now. They're creating entirely new consumer behaviors,

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kind of like Airbnb did for finding a place to

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stay or TikTok did for video. Things we didn't

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know we needed. Sort of, yeah. Yeah. And what's

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interesting is the big corporations are usually

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slow to jump into these because they seem unproven,

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risky. But for a bold entrepreneur, this wave

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has the potential to create category -defining

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companies. We're talking valuations in the tens,

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maybe hundreds of billions. OK, big potential

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there. And then wave three. Wave three. Vertical

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AI agents. Now, this, I genuinely believe, is

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the trillion -dollar opportunity. No exaggeration.

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A trillion? Wow, what does that mean, vertical?

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It means hyper -specialized solutions, tailored

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for unique, complex industry workflows. Imagine

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an AI agent built just for optimizing logistics

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networks. OK. Or one dedicated to ensuring pharmaceutical

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compliance. Or maybe an agent that intelligently

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optimizes crop yields in agriculture, pulling

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in weather data, soil data. Super specific. Exactly.

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And this category is a gold mine for a few key

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reasons. First, the total addressable market,

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the TAM, is massive. Right. You're not just going

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after a company's software budget. You're competing

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for that plus the payroll of the human teams

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doing that work now. The value proposition changes

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completely. From better software to a fully managed

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digital workforce. Revisedly. Which massively

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expands your potential revenue. Second, there's

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much lower competition from big tech. Why's that?

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Well, a hundred million dollar niche might be

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huge for a startup, right? But for a trillion

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dollar company, it's almost a rounding error.

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OK. Plus, they often lack the deep, deep domain

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expertise you need to build these really specialized

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solutions. This creates a kind of protected space

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for innovators. A defensible moat. Exactly. Built

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on specialized knowledge, which gives you a higher

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probability of success. So looking at those three

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ways, which one offers the clearest path, maybe

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the most accessible opportunity for someone starting

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out today? I'd say vertical AI agents offer the

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largest, most accessible opportunity for new

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builders. Less noise, clearer value. Yeah, I

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agree. That's where the smart money seems to

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be focusing. Okay, so understanding the theory

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of these waves is helpful, but finding a viable

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idea for one of these vertical agents, that seems

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like the real challenge. It is. So how do we

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systematically approach finding and, maybe more

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importantly, validating that opportunity? It

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really starts with knowing your ground. Step

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one, choose your domain wisely. Begin with what

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you already know, your insider knowledge. Your

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current job. A past career. Even a deeply understood

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hobby, potentially. Your nuanced understanding

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of the real -world problem that may be those

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hidden inefficiencies in a specific field, that's

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gold. So lean into your own experience. Absolutely.

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Promising general areas include things like logistics,

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legal tech, financial services, manufacturing,

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e -commerce, agriculture. But the best opportunities

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are often where you have direct personal experience

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with the pain points. Okay, that makes sense.

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Step two. Step two. Identify repetitive, high

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-value workflows. You're basically hunting for

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processes that are done over and over, but maybe

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have lots of variations. Stuff that rules -based

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systems choke on. Exactly. Look for tasks that

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are high volume, super time -intensive, or where

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mistakes are really costly. And critically, find

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workflows where a human is currently acting as

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the glue between different software tools. Can

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you give an example of that glue work? Sure.

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Think about a freight forwarder. They might be

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constantly pulling data from different shipping

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line websites, then re -entering it into their

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main system, then updating clients by email,

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then generating customs paperwork from another

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application. Ah, OK. Lots of manual copying and

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pasting and translating between systems. Precisely.

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That's a perfect target for an AI agent that

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can orchestrate all of that. Right. So step three,

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then, must be about leveraging the AI itself.

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Yep. Step three, leverage the unique advantages

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of AI agents. Design your solution around what

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they do best. Which is? 24 -7 operation handling

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global demands, different time zones, scalability

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processing thousands of things as easily as 10,

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consistency eliminating those human errors, and

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of course, significant cost efficiency. You're

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essentially offering a digital employee at a

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fraction of the cost. So it's about building

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a fundamentally better way, not just automating

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the old way. Exactly. And then step four, which

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is maybe the most crucial. Validation. Validate

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with extreme rigor. Seriously, before you write

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a single line of code, obsessively validate your

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idea. Interview potential customers. What kind

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of questions should you ask? Really probing ones.

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Walk me through the last time you handled whatever

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the target task is. Where did things get stuck?

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What frustrated you the most? Okay. Or maybe

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if you could wave a magic wand and just eliminate

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one part of your daily workload, what would it

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be and why? The goal is to find a problem that

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is so painful, customers will genuinely pay you

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to solve it. Ideally, they'll thank you for solving

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it. That's the dream. So the deepest understanding

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of the user's pain, that's the real key here,

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isn't it? To make sure you're building something

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people actually want. Absolutely. Deep empathy

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for the problem basically guarantees market demand.

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You're not guessing anymore. Couldn't agree more.

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Mid -roll sponsor read. Welcome back to the Deep

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Dive. We've talked about the what. and the why

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of AI agents, the strategic waves of opportunity,

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and how to find a good vertical idea. Right.

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So we've laid out the theory and the strategy.

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Now let's pivot to the practical side, the blueprint

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for actually building production -grade AI agents.

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Because having the idea is one thing, execution

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is another. Totally. Creating a really robust

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AI agent takes a mix of skills. It's multidisciplinary.

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We can anchor it around four crucial areas for

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pillars of competency. Okay, pillar one. Pillar

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one, advanced prompt engineering. This is really

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the art of instruction. It's about designing

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prompts that guide an LLM to perform accurately,

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reliably, consistently. We're talking way beyond

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just asking a simple question. Oh, yeah. An agent

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needs to handle complex, multi -step tasks, often

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from a single, very detailed prompt. It's what

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some call the structure flexibility paradox.

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Structure flexibility paradox. Explain that.

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You need to provide a rigid framework, a structure.

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for consistency. But you also need to allow the

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AI enough flexibility within that structure to

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reason and handle unexpected variations. So it's

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like giving super precise instructions to a smart

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intern. That's a great analogy. You define their

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exact role, give them all the necessary context,

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list the tools they can use, detail every single

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step, set clear boundaries, and specify the exact

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output format you need. The more rigorous the

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brief, the less room for error. Precisely. Less

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room for creative misinterpretation by the AI.

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OK, makes sense. Pillar two. Pillar two. Evaluation

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systems or evils. If prompt engineering is the

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art, evils are definitely the science. OK. These

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are automated tests. They systematically measure

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your agent's performance. Think about it. When

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an agent is live, running autonomously, You can't

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manually check every single thing it does. Right.

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That wouldn't scale. Not at all. You need systems

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constantly running maybe thousands of test scenarios

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to ensure it's reliable, especially as you make

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changes or the data it sees evolves. A robust

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evaluation suite is often a company's most valuable

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proprietary IP. Because it ensures trust and

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consistency. What kind of things do evils measure?

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Key things. Did it actually complete the task

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successfully? How good was the output quality?

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Did it use its tools correctly? How well did

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it recover from errors? And just how efficient

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was it? Okay, so evils are critical. Pillar three.

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Pillar three. Good old traditional software engineering.

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An AI agent isn't just a fancy prompt, it's a

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software product. Right. It needs a solid engineering

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foundation. That means designing for scalability

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right from the start, handling complex data flows

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properly, implementing really robust security.

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Security against things like prompt injection

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or data leaks. Exactly. And building good observability

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ways to monitor and debug the system when things

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go wrong. Wow. I mean, imagine scaling this to

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handle a billion queries a day. Yeah, that's

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where solid engineering really makes the difference

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between a cool demo and a resilient, reliable

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system. Absolutely. It's non -negotiable at scale.

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And finally, pillar four. Which is? Pillar four.

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Product and domain acumen. Technical brilliance

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alone doesn't cut it. It's meaningless if it

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doesn't solve a real world problem effectively.

00:12:44.429 --> 00:12:46.899
So understanding the user, the business. deeply.

00:12:47.440 --> 00:12:49.779
Understanding the user workflows, the business

00:12:49.779 --> 00:12:52.480
constraints, and crucially designing the human

00:12:52.480 --> 00:12:54.559
-in -the -loop aspect. Knowing when the agent

00:12:54.559 --> 00:12:57.059
needs to raise its hand and ask for help. Precisely.

00:12:57.139 --> 00:12:59.500
Knowing exactly when to escalate a problem to

00:12:59.500 --> 00:13:02.259
a human expert and designing that handoff smoothly.

00:13:02.820 --> 00:13:05.519
Making sure the agent is an assistant, not just

00:13:05.519 --> 00:13:08.259
operating in isolation. That's a critical product

00:13:08.259 --> 00:13:10.639
decision. Okay. Those four pillars make sense.

00:13:10.779 --> 00:13:13.700
Pumping, evils, engineering, and product domain

00:13:13.700 --> 00:13:16.419
sense. Looking at those four, which one do you

00:13:16.419 --> 00:13:19.460
think new teams, maybe folks coming more from

00:13:19.460 --> 00:13:22.379
the AI side than traditional software, tend to

00:13:22.379 --> 00:13:25.379
overlook or underestimate the most? I'd say evaluation

00:13:25.379 --> 00:13:28.240
systems are crucial but often neglected, leading

00:13:28.240 --> 00:13:30.639
to unreliable agents. People get excited about

00:13:30.639 --> 00:13:32.659
the prompting but forget to rigorously test.

00:13:32.830 --> 00:13:34.830
Right. You build something cool, but you can't

00:13:34.830 --> 00:13:37.269
actually prove it works reliably. And that stalls

00:13:37.269 --> 00:13:39.769
progress fast. OK, that leads nicely into the

00:13:39.769 --> 00:13:42.669
next point. Building these powerful agents comes

00:13:42.669 --> 00:13:46.570
with responsibility, right? Oh, absolutely. Neglecting

00:13:46.570 --> 00:13:49.029
the ethical considerations isn't just bad form.

00:13:49.409 --> 00:13:52.610
It's a huge business and reputational risk. We've

00:13:52.610 --> 00:13:55.950
seen systems perpetuate bias or cause real harm

00:13:55.950 --> 00:13:57.990
if not designed thoughtfully. So what are we

00:13:57.990 --> 00:14:00.029
talking about specifically? We're talking careful

00:14:00.029 --> 00:14:02.789
bias mitigation. in the data you use and the

00:14:02.789 --> 00:14:05.509
models themselves, designing systems that are

00:14:05.509 --> 00:14:08.429
auditable, that log decisions so you have transparency

00:14:08.429 --> 00:14:10.529
and explainability. So you can understand why

00:14:10.529 --> 00:14:13.429
it did what it did. Yes. And clear accountability

00:14:13.429 --> 00:14:15.769
structures for when mistakes inevitably happen.

00:14:16.110 --> 00:14:18.830
Robust data privacy measures, of course. And

00:14:18.830 --> 00:14:20.929
that human in the loop we mentioned. It's not

00:14:20.929 --> 00:14:23.210
just a feature for better performance. It's a

00:14:23.210 --> 00:14:25.149
governance mechanism. It's a critical governance

00:14:25.149 --> 00:14:27.950
mechanism. A safety net for accountability, for

00:14:27.950 --> 00:14:30.570
security, for catching things the AI might miss.

00:14:30.730 --> 00:14:33.570
This convergence of skills, the prompting, the

00:14:33.570 --> 00:14:36.710
evils, the engineering, the product sense, the

00:14:36.710 --> 00:14:38.830
ethical awareness, it feels like it's creating

00:14:38.830 --> 00:14:42.029
a whole new kind of role. It absolutely is. We're

00:14:42.029 --> 00:14:44.629
seeing the rise of the AI agent engineer. This

00:14:44.629 --> 00:14:47.429
person is a true hybrid. Blending software engineering,

00:14:47.730 --> 00:14:50.009
data science. And product management instincts,

00:14:50.529 --> 00:14:53.549
yeah. Demand for these individuals is just skyrocketing.

00:14:53.639 --> 00:14:56.480
Salaries are reflecting that, often ranging from,

00:14:56.480 --> 00:15:01.220
say, $95 ,000 up to over $270 ,000 for experienced

00:15:01.220 --> 00:15:04.080
people. Wow. But the opportunity isn't just direct

00:15:04.080 --> 00:15:06.960
employment. It extends to high -value consulting

00:15:06.960 --> 00:15:09.399
and definitely entrepreneurship building those

00:15:09.399 --> 00:15:11.460
vertical agents we talked about. So when you

00:15:11.460 --> 00:15:13.779
mentioned human in the loop, just to circle back,

00:15:14.100 --> 00:15:17.600
is it really more than just a feature to, say,

00:15:17.940 --> 00:15:20.769
improve the agent's accuracy? Yes, it's fundamentally

00:15:20.769 --> 00:15:23.350
a critical governance mechanism for accountability

00:15:23.350 --> 00:15:26.629
and safety. It integrates essential human oversight.

00:15:26.769 --> 00:15:29.590
Got it. Crucial distinction. OK, so for everyone

00:15:29.590 --> 00:15:31.350
listening who's feeling inspired and maybe ready

00:15:31.350 --> 00:15:33.169
to take the leap, let's give them a practical

00:15:33.169 --> 00:15:35.570
framework, a systematic approach to go from just

00:15:35.570 --> 00:15:37.809
an idea to actually implementing something. Right,

00:15:37.809 --> 00:15:39.629
let's break it down into maybe six deliberate

00:15:39.629 --> 00:15:43.750
phases. Phase one, deep immersion and observation.

00:15:44.070 --> 00:15:47.169
Meaning? Shadowing potential users, watching

00:15:47.169 --> 00:15:50.139
them work. meticulously documenting their daily

00:15:50.139 --> 00:15:52.379
frustrations, their workarounds, the inefficiencies,

00:15:52.720 --> 00:15:54.759
really live the problem. Okay, get boots on the

00:15:54.759 --> 00:15:58.100
ground. Phase two, workflow decomposition. Take

00:15:58.100 --> 00:16:00.279
the target task and break it down into really

00:16:00.279 --> 00:16:02.720
granular steps. Map out all the dependencies,

00:16:02.919 --> 00:16:05.019
the decision points. Understand the flow completely.

00:16:05.320 --> 00:16:07.720
Phase three, system design and human in the loop

00:16:07.720 --> 00:16:10.899
strategy. Start creating flow diagrams for how

00:16:10.899 --> 00:16:13.940
the agent will work. critically define those

00:16:13.940 --> 00:16:15.840
human escalation paths right from the start.

00:16:15.919 --> 00:16:18.860
When does the human step in? Phase four. Prototyping

00:16:18.860 --> 00:16:22.000
the happy path. Build a minimal viable agent

00:16:22.000 --> 00:16:24.740
but focus initially on the most common ideal

00:16:24.740 --> 00:16:27.340
scenario. Get that working first. Don't try to

00:16:27.340 --> 00:16:30.799
boil the ocean immediately. Exactly. Phase five.

00:16:31.100 --> 00:16:33.480
Rigorous evaluation and iteration. Build those

00:16:33.480 --> 00:16:35.500
evaluation suites in parallel with your agent

00:16:35.500 --> 00:16:37.539
development. Don't wait till the end. Test as

00:16:37.539 --> 00:16:40.159
you go. Constantly. And refine based on the data

00:16:40.159 --> 00:16:41.980
from those tests, not just your gut feeling.

00:16:42.639 --> 00:16:45.480
And finally, phase six, gradual scaling. OK.

00:16:45.740 --> 00:16:48.399
Slowly expand the agent's capabilities. Carefully

00:16:48.399 --> 00:16:50.799
onboard your first beta users. Get that real

00:16:50.799 --> 00:16:53.799
world feedback and keep refining. Is it absolutely

00:16:53.799 --> 00:16:55.779
essential to follow these steps in this exact

00:16:55.779 --> 00:16:58.340
order or is there some flexibility? I'd argue

00:16:58.340 --> 00:17:00.899
yes. Systematic validation and iteration are

00:17:00.899 --> 00:17:04.279
really key for building robust, reliable solutions.

00:17:04.839 --> 00:17:07.420
Skipping steps usually leads to trouble later.

00:17:07.619 --> 00:17:10.220
Right. Discipline pays off. So let's recap the

00:17:10.220 --> 00:17:14.039
big idea here. The AI agent revolution. It isn't

00:17:14.039 --> 00:17:15.779
science fiction. It's not tomorrow. It's happening

00:17:15.779 --> 00:17:19.420
right now. It's reshaping industries. Yeah, and

00:17:19.420 --> 00:17:23.039
the true lasting value won't be captured by those

00:17:23.039 --> 00:17:26.279
building general all purpose tools. It'll be

00:17:26.279 --> 00:17:28.559
captured by those who apply these powerful tools

00:17:28.559 --> 00:17:31.619
with surgical precision. Solving high stakes,

00:17:31.660 --> 00:17:34.279
specific problems in specific industries. Exactly.

00:17:34.440 --> 00:17:36.440
It's really about building that fully managed

00:17:36.440 --> 00:17:39.039
digital workforce we talked about, creating those

00:17:39.039 --> 00:17:42.059
defensible moats through deep domain expertise

00:17:42.059 --> 00:17:44.880
and potentially defining entirely new markets.

00:17:44.980 --> 00:17:46.980
It requires that blend of technical skill and

00:17:46.980 --> 00:17:49.319
business understanding. This really feels like

00:17:49.319 --> 00:17:51.619
the next major frontier in enterprise innovation.

00:17:51.920 --> 00:17:53.759
OK, so let's make this really concrete. Here's

00:17:53.759 --> 00:17:56.059
your call to action broken down into actionable

00:17:56.059 --> 00:17:59.079
steps for anyone listening. Let's do it. This

00:17:59.079 --> 00:18:02.119
week. Pick a vertical, one you genuinely understand,

00:18:02.559 --> 00:18:04.500
where you have some insider knowledge. Start

00:18:04.500 --> 00:18:06.339
playing around with advanced prompting frameworks.

00:18:06.480 --> 00:18:08.819
Use tools like Claude, OpenAI, whatever you have

00:18:08.819 --> 00:18:11.259
access to, and immerse yourself in the online

00:18:11.259 --> 00:18:12.859
communities where people are sharing what they're

00:18:12.859 --> 00:18:16.299
learning. Okay, dive in. This month. This month.

00:18:17.059 --> 00:18:20.900
Identify one high -value, repetitive workflow

00:18:20.900 --> 00:18:24.200
within that vertical you chose. Sketch out the

00:18:24.200 --> 00:18:25.960
agent's logic, how you think it should work.

00:18:26.500 --> 00:18:29.180
Then, go talk to at least five potential customers.

00:18:29.940 --> 00:18:33.019
Validate the pain point. Is it real? Is it painful

00:18:33.019 --> 00:18:35.119
enough they'd pay to fix it? Crucial validation

00:18:35.119 --> 00:18:37.839
step this quarter. This quarter. Build a basic

00:18:37.839 --> 00:18:40.000
prototype that happy path agent we discussed.

00:18:40.279 --> 00:18:42.660
But just as importantly, maybe even more importantly,

00:18:43.140 --> 00:18:45.420
create your first set of automated evaluation

00:18:45.420 --> 00:18:47.980
tests. Start measuring. Measure its performance

00:18:47.980 --> 00:18:50.440
rigorously. Refine it based on that data, not

00:18:50.440 --> 00:18:52.359
just on whether it looks like it's working. And

00:18:52.359 --> 00:18:54.900
this year... Big goal. Aim to have a production

00:18:54.900 --> 00:18:58.660
-ready agent actually serving real users. Focus

00:18:58.660 --> 00:19:01.180
intensely on building a sustainable business

00:19:01.180 --> 00:19:04.480
model around it. Deliver undeniable, measurable

00:19:04.480 --> 00:19:08.039
ROI to those first crucial customers. The companies

00:19:08.039 --> 00:19:10.079
that are going to define the next decade, they

00:19:10.079 --> 00:19:12.359
will be the ones that master autonomous systems.

00:19:12.460 --> 00:19:14.440
No doubt. They'll be built by individuals, maybe

00:19:14.440 --> 00:19:17.099
people listening right now, who bridge that gap

00:19:17.099 --> 00:19:21.380
between AI's incredible potential and the market's

00:19:21.380 --> 00:19:24.099
real pressing needs. The question isn't if these

00:19:24.099 --> 00:19:26.440
tools will change the world anymore. It's who

00:19:26.440 --> 00:19:29.400
will direct that change. Who will be the architects?

00:19:29.859 --> 00:19:32.299
Will you just be a consumer of this new technology

00:19:32.299 --> 00:19:34.880
or will you be one of its builders? The opportunity

00:19:34.880 --> 00:19:37.000
is definitely here. It's time to build. Well

00:19:37.000 --> 00:19:38.940
said. Thank you everyone for joining us on this

00:19:38.940 --> 00:19:41.059
deep dive. We really hope this knowledge empowers

00:19:41.059 --> 00:19:43.599
you to take that next step. We'll be back next

00:19:43.599 --> 00:19:46.299
time with another deep dive into the ideas shaping

00:19:46.299 --> 00:19:48.440
our future. Out to your own music.
