WEBVTT 00:00:00.000 --> 00:00:03.200 Imagine, just for a second, having this whole 00:00:03.200 --> 00:00:06.360 team of specialized AI experts ready whenever 00:00:06.360 --> 00:00:08.179 you need them. Yeah, like a top film director 00:00:08.179 --> 00:00:12.240 for your ads. Exactly. Or a star salesperson 00:00:12.240 --> 00:00:14.980 finding leads, maybe even a sharp financial analyst, 00:00:15.140 --> 00:00:18.179 all just there instantly. And that's kind of 00:00:18.179 --> 00:00:21.059 futuristic, right? It does. But today, we're 00:00:21.059 --> 00:00:23.460 actually diving deep into a tool that's making 00:00:23.460 --> 00:00:27.420 that feel very, very real. Welcome to the deep 00:00:27.420 --> 00:00:31.539 dive, everyone. So today our mission is to really 00:00:31.539 --> 00:00:34.390 unpack something pretty powerful Perplexity Labs. 00:00:35.109 --> 00:00:37.030 And look, this isn't just another AI churning 00:00:37.030 --> 00:00:39.369 out text or answering basic questions. We're 00:00:39.369 --> 00:00:41.530 talking about something that goes way further. 00:00:41.649 --> 00:00:45.009 It creates actual usable stuff. Think dynamic 00:00:45.009 --> 00:00:47.429 visual storyboards, dashboards you can interact 00:00:47.429 --> 00:00:50.009 with, even complete contact lists you can actually 00:00:50.009 --> 00:00:52.770 use. Yeah, actionable deliverables is the key 00:00:52.770 --> 00:00:54.630 phrase here, I think. Totally. It's this new 00:00:54.630 --> 00:00:56.590 AI agent product from Perplexity. It's still 00:00:56.590 --> 00:00:58.070 kind of flying under the radar a bit. A little 00:00:58.070 --> 00:01:01.590 bit, yeah. But what it can do is... Well, it's 00:01:01.590 --> 00:01:03.329 pretty extraordinary. So we're gonna explore 00:01:03.329 --> 00:01:05.989 what makes it different really get into his specialized 00:01:05.989 --> 00:01:09.549 agents and Maybe compare it to some other AI 00:01:09.549 --> 00:01:12.829 tools. You might already know and Yes, we need 00:01:12.829 --> 00:01:15.030 to talk about the price tag. It's $20 a month. 00:01:15.030 --> 00:01:17.510 Yeah, but stick with us because by the end of 00:01:17.510 --> 00:01:20.810 this deep dive You might really see why that 00:01:20.810 --> 00:01:23.109 investment could actually be a game changer for 00:01:23.109 --> 00:01:25.909 your business How it could simplify things you 00:01:25.909 --> 00:01:29.049 thought needed, you know a whole team absolutely 00:01:29.049 --> 00:01:32.310 now To really understand why perplexity labs 00:01:32.310 --> 00:01:35.489 feels like such a breakthrough, we probably need 00:01:35.489 --> 00:01:37.510 to step back and look at the whole perplexity 00:01:37.510 --> 00:01:40.530 ecosystem first. Good point. Because beyond just 00:01:40.530 --> 00:01:43.109 standard web search, perplexity already has that 00:01:43.109 --> 00:01:45.370 deep research mode, right, for really digging 00:01:45.370 --> 00:01:48.349 into stuff. Yeah, which is already pretty powerful 00:01:48.349 --> 00:01:50.590 for complex topics. Gathering different sources, 00:01:50.670 --> 00:01:52.629 pulling it all together quickly, much better 00:01:52.629 --> 00:01:54.769 than standard search sometimes. For sure. It's 00:01:54.769 --> 00:01:57.030 a big step up if you're tired of just surface 00:01:57.030 --> 00:02:01.500 level results. But perplexity labs, that feels 00:02:01.500 --> 00:02:03.500 like where things really shift, doesn't it? It's 00:02:03.500 --> 00:02:05.879 not just giving you information back. No, exactly. 00:02:06.060 --> 00:02:08.960 It's handing you something finished. Labs isn't 00:02:08.960 --> 00:02:10.879 just like spitting out text snippets or a quick 00:02:10.879 --> 00:02:14.610 summary. It's actually crafting complete. Usable 00:02:14.610 --> 00:02:17.849 solutions, we're talking tangible assets. Visual 00:02:17.849 --> 00:02:20.750 storyboards ready for production. Interactive 00:02:20.750 --> 00:02:24.789 dashboards you can filter export data from. Detailed 00:02:24.789 --> 00:02:28.490 reports, charts embedded right in them. And yeah, 00:02:28.669 --> 00:02:31.830 even those contact databases with emails, sometimes 00:02:31.830 --> 00:02:33.849 public phone numbers. It's built for business 00:02:33.849 --> 00:02:35.919 output. Okay, so if I'm getting this right, its 00:02:35.919 --> 00:02:38.039 strengths are in things like creating visuals, 00:02:38.360 --> 00:02:40.439 really deep data collection, building functional 00:02:40.439 --> 00:02:43.580 dashboards, and then actually generating files 00:02:43.580 --> 00:02:46.000 you can use, like CSVs for your CRM or sales 00:02:46.000 --> 00:02:49.199 tool. And what I found really important, it shows 00:02:49.199 --> 00:02:51.800 you how it got there, that step -by -step reasoning. 00:02:52.080 --> 00:02:54.060 Yeah, that reasoning trace is huge, isn't it? 00:02:54.120 --> 00:02:56.360 It really is. Builds trust. Totally. It lets 00:02:56.360 --> 00:02:58.080 you kind of peek behind the curtain, see its 00:02:58.080 --> 00:03:00.870 thought process, so you can spot if it... misunderstood 00:03:00.870 --> 00:03:03.069 something or went off track. Like seeing the 00:03:03.069 --> 00:03:06.030 code behind the magic trick. Exactly. Makes it 00:03:06.030 --> 00:03:10.909 powerful, but also transparent, auditable. So 00:03:10.909 --> 00:03:12.990 bottom line, it's less about just getting answers 00:03:12.990 --> 00:03:15.530 and more about getting these fully functional 00:03:15.530 --> 00:03:18.449 tools generated for you. Precisely. It delivers 00:03:18.449 --> 00:03:21.629 complete, actionable business tools. Stuff you 00:03:21.629 --> 00:03:23.969 can plug right into your workflow or just hand 00:03:23.969 --> 00:03:26.849 off to your team. Okay, so moving from that foundation, 00:03:27.250 --> 00:03:29.110 let's get into some specific examples, these 00:03:29.110 --> 00:03:34.000 agents. Let's do it. And one of the most visually 00:03:34.000 --> 00:03:36.060 striking ones, the one that really grabbed my 00:03:36.060 --> 00:03:38.419 attention, is the film director agent. Oh, yeah. 00:03:38.479 --> 00:03:40.580 That one's cool. It's not just writing scripts. 00:03:40.719 --> 00:03:43.300 It feels like it's about rapidly prototyping 00:03:43.300 --> 00:03:46.340 whole visual ideas. Right. Think about the normal 00:03:46.340 --> 00:03:49.280 way you'd make a video ad. Ideation, storyboards, 00:03:49.680 --> 00:03:53.300 script, back and forth, revisions. It takes ages. 00:03:53.560 --> 00:03:56.240 Weeks, sometimes months. This agent just crushes 00:03:56.240 --> 00:03:58.500 that timeline. So picture this. You give it a 00:03:58.500 --> 00:04:01.340 prompt. Develop an eight -minute short ad film. 00:04:01.819 --> 00:04:04.099 Sustainable coffee brand, the Highland Brew. 00:04:05.000 --> 00:04:07.500 Story about a young female barista. Maybe she 00:04:07.500 --> 00:04:10.080 dreams of sourcing beans in Vietnam. Give me 00:04:10.080 --> 00:04:12.479 six storyboards and the full screenplay. And 00:04:12.479 --> 00:04:15.409 the output is... Well, it's genuinely surprising. 00:04:15.590 --> 00:04:17.449 It is. It doesn't just give you some generic 00:04:17.449 --> 00:04:20.649 character outline. It creates a detailed profile, 00:04:21.089 --> 00:04:24.350 like a Nian, 24 -year -old barista, gives her 00:04:24.350 --> 00:04:26.790 psychological depth a backstory. Which makes 00:04:26.790 --> 00:04:29.930 the story richer. Definitely. And then it generates 00:04:29.930 --> 00:04:32.550 actual visual sketches for the storyboards, detailed 00:04:32.550 --> 00:04:34.550 ones. Yeah, they're not just empty boxes. No, 00:04:34.670 --> 00:04:36.790 you could use them as reference for video tools 00:04:36.790 --> 00:04:39.189 like VO or Kling, you know, the ones turning 00:04:39.189 --> 00:04:41.930 concepts into motion. Or even just quick thumbnails 00:04:41.930 --> 00:04:44.230 for YouTube. Super practical. The application 00:04:44.230 --> 00:04:46.290 there is just immediate. Right. And then beyond 00:04:46.290 --> 00:04:48.550 the visuals, you get the full screenplay. Scene 00:04:48.550 --> 00:04:50.990 descriptions, dialogue, even technical notes. 00:04:51.189 --> 00:04:53.850 Like lighting cues, camera angles. Yeah. Soft, 00:04:54.009 --> 00:04:56.810 sad lighting, specific camera angles, emotional 00:04:56.810 --> 00:04:59.569 cues for the actors. It actually understands 00:04:59.569 --> 00:05:02.839 filmmaking language. It's kind of wild. So, okay, 00:05:03.060 --> 00:05:07.000 an ad film is one obvious use. But how else could 00:05:07.000 --> 00:05:10.139 businesses use this film director agent, do you 00:05:10.139 --> 00:05:12.509 think? Lots of ways. Quick marketing videos, 00:05:12.769 --> 00:05:15.129 maybe prototyping social media video strategies, 00:05:15.709 --> 00:05:17.490 designing presentations that are more engaging, 00:05:17.850 --> 00:05:21.009 even creating immersive training modules. Bringing 00:05:21.009 --> 00:05:24.550 complex ideas to visual life quickly. Exactly. 00:05:24.790 --> 00:05:27.889 In minutes, not weeks. Let's pivot now to an 00:05:27.889 --> 00:05:30.930 agent that I think might be immediately useful 00:05:30.930 --> 00:05:33.149 for almost any business, the salesperson agent. 00:05:33.689 --> 00:05:36.649 This thing's designed to find potential customers 00:05:36.649 --> 00:05:39.490 for you. Gather their contact info. Wow. And 00:05:39.490 --> 00:05:41.750 even help craft personalized outreach messages. 00:05:42.170 --> 00:05:43.709 It's like having a dedicated prospecting team 00:05:43.709 --> 00:05:46.410 working 24 -7. That sounds incredibly powerful. 00:05:46.490 --> 00:05:48.810 So how specific can you be when you tell it who 00:05:48.810 --> 00:05:50.790 you're looking for, your target market? You can 00:05:50.790 --> 00:05:53.430 get really precise, feed it detailed parameters, 00:05:53.709 --> 00:05:55.550 like you could say... Give me an example. Sure. 00:05:55.769 --> 00:05:57.629 We are a Vietnamese software company. We make 00:05:57.629 --> 00:06:01.209 CRM for small and medium businesses, SMEs in 00:06:01.209 --> 00:06:04.370 the food and beverage sector, F &B, across Southeast 00:06:04.370 --> 00:06:07.040 Asia. Our targets are restaurant owners, coffee 00:06:07.040 --> 00:06:09.879 shop chains, hotel managers. Then you just ask 00:06:09.879 --> 00:06:11.600 for the specific details you need. The clearer 00:06:11.600 --> 00:06:13.639 you are, the better the results, obviously. And 00:06:13.639 --> 00:06:15.879 what does it actually give you back? What's the 00:06:15.879 --> 00:06:18.220 deliverable? It builds you an entire interactive 00:06:18.220 --> 00:06:21.259 dashboard. Dashboard, OK. Yeah. It includes names 00:06:21.259 --> 00:06:24.439 of decision makers, email addresses, phone numbers 00:06:24.439 --> 00:06:26.579 if they're public, company addresses, little 00:06:26.579 --> 00:06:29.600 descriptions of their business, and even suggestions 00:06:29.600 --> 00:06:32.399 for how to start that first personalized outreach. 00:06:32.839 --> 00:06:34.910 It's like a whole lead gen system. I tried this 00:06:34.910 --> 00:06:37.029 one out. It actually pulled details on some well 00:06:37.029 --> 00:06:40.930 -known chains, founder names, got procurement 00:06:40.930 --> 00:06:44.230 email addresses. And yeah, those email templates 00:06:44.230 --> 00:06:46.689 were tailored. It even seemed to rank prospects 00:06:46.689 --> 00:06:50.430 by relevance. See? Huge time saver. Definitely. 00:06:50.569 --> 00:06:52.589 And what's really cool is the dashboard itself. 00:06:52.629 --> 00:06:55.389 You can filter it by industry or company size, 00:06:56.149 --> 00:06:59.129 copy emails with just one click, export the whole 00:06:59.129 --> 00:07:02.699 thing as a CSV file for your own CRM. Ah, the 00:07:02.699 --> 00:07:05.000 export is key. Totally. And you get those custom 00:07:05.000 --> 00:07:06.740 outreach templates right there. It's really built 00:07:06.740 --> 00:07:11.089 for action. OK, next up. Growing an online audience. 00:07:11.389 --> 00:07:13.290 We all know how hard that is these days. It's 00:07:13.290 --> 00:07:15.649 so crowded. Tell me about it. Well, there's a 00:07:15.649 --> 00:07:18.850 social media strategist agent that aims to kind 00:07:18.850 --> 00:07:21.389 of take the guesswork out of creating content, 00:07:21.550 --> 00:07:23.430 give you a real plan. Yeah, this one's pretty 00:07:23.430 --> 00:07:26.810 smart because you can tell it to analyze successful 00:07:26.810 --> 00:07:29.310 creators in any field. Doesn't have to be yours. 00:07:29.430 --> 00:07:31.350 Oh, interesting. And learn their strategies. 00:07:31.470 --> 00:07:33.189 Yeah. So you could say, OK, I want to build a 00:07:33.189 --> 00:07:35.730 personal brand around sustainable living for 00:07:35.730 --> 00:07:39.410 urban millennials. analyze, say, a successful 00:07:39.410 --> 00:07:42.430 finance channel that targets Gen Z, figure out 00:07:42.430 --> 00:07:44.569 their content strategy, how they distribute it. 00:07:44.709 --> 00:07:47.209 So it learns from what works elsewhere and applies 00:07:47.209 --> 00:07:50.250 it to your specific niche. Exactly. It adapts 00:07:50.250 --> 00:07:52.410 winning formulas. And how detailed does it get? 00:07:52.509 --> 00:07:54.949 Does it break down the strategy? Oh, yeah, absolutely. 00:07:55.250 --> 00:07:58.009 It starts with a really solid niche analysis, 00:07:58.430 --> 00:08:00.290 looks at growth potential, who the competition 00:08:00.290 --> 00:08:03.689 is, how you might monetize, then identifies these 00:08:03.689 --> 00:08:07.050 core content. Frameworks. Frameworks. Like templates. 00:08:07.629 --> 00:08:10.310 Kinda. Like, it might identify a successful six 00:08:10.310 --> 00:08:12.310 -part structure that goes from a strong hook 00:08:12.310 --> 00:08:14.350 all the way to offering a unique perspective. 00:08:14.810 --> 00:08:17.329 That kind of structural insight is gold for creators. 00:08:17.829 --> 00:08:20.449 And I saw it even gave, like, specific percentages 00:08:20.449 --> 00:08:23.250 for content types. Yeah. That was cool. Like, 00:08:23.370 --> 00:08:26.189 40 % educational content, 25 % inspirational, 00:08:26.589 --> 00:08:29.490 20 % personal branding stuff, 10 % pure entertainment, 00:08:29.949 --> 00:08:32.830 maybe 5 % soft promotion. That's really granular. 00:08:33.129 --> 00:08:35.950 helps plan a balanced content calendar. For sure. 00:08:36.129 --> 00:08:38.830 It quantifies the mix. And if you set a big goal, 00:08:39.169 --> 00:08:41.629 like I want 100 ,000 followers in 90 days, the 00:08:41.629 --> 00:08:44.289 agent just lays out the stark reality. It's like, 00:08:44.370 --> 00:08:47.169 OK, that means getting 1 ,111 new followers every 00:08:47.169 --> 00:08:49.769 single day, over a million views a month. You'll 00:08:49.769 --> 00:08:51.850 need to post three, four times daily, probably 00:08:51.850 --> 00:08:55.110 spend $5 ,000 to $10 ,000 a month on ads, and 00:08:55.110 --> 00:08:57.110 dedicate maybe six, eight hours just to content 00:08:57.110 --> 00:08:59.940 creation every day. Whoa. Imagine the sheer effort 00:08:59.940 --> 00:09:01.620 needed to hit those kinds of numbers, and it 00:09:01.620 --> 00:09:02.980 really puts it into perspective. Doesn't it? 00:09:02.980 --> 00:09:05.620 It makes it real. No magic wands here. It really 00:09:05.620 --> 00:09:08.460 does. Paints a very clear picture. And then it 00:09:08.460 --> 00:09:11.360 actually builds out a full 90 -day content calendar 00:09:11.360 --> 00:09:15.179 with daily ideas, hooks, calls to action, even 00:09:15.179 --> 00:09:17.639 hashtag strategies for different platforms. Yep. 00:09:17.899 --> 00:09:20.669 The whole roadmap. tailored to platforms like 00:09:20.669 --> 00:09:23.649 Instagram or LinkedIn if you specify. So essentially 00:09:23.649 --> 00:09:26.950 it delivers a comprehensive content plan ready 00:09:26.950 --> 00:09:30.029 to go. Absolutely a super detailed actionable 00:09:30.029 --> 00:09:32.610 plan you could literally start working on tomorrow. 00:09:32.809 --> 00:09:36.330 Okay now this next one might be the most sophisticated 00:09:36.330 --> 00:09:39.139 agent in the whole suite. The one that really 00:09:39.139 --> 00:09:42.000 gets into complex data. Ah, the financial analyst. 00:09:42.100 --> 00:09:44.340 Yeah. This one's impressive. It seems to handle 00:09:44.340 --> 00:09:47.700 investment strategies, market analysis, detailed 00:09:47.700 --> 00:09:51.100 financial breakdowns with a lot of depth. It 00:09:51.100 --> 00:09:53.259 really does. And you can guide it with your own 00:09:53.259 --> 00:09:55.820 philosophy. Like, you can tell it, my approach 00:09:55.820 --> 00:09:58.559 is value investing. I'm focused on green tech 00:09:58.559 --> 00:10:01.220 and renewable energy startups. I believe in long 00:10:01.220 --> 00:10:03.179 -term sustainability. And it uses that input. 00:10:03.460 --> 00:10:05.620 Yeah, it tailors the entire analysis based on 00:10:05.620 --> 00:10:08.100 your specific criteria. It's not just generic 00:10:08.100 --> 00:10:09.899 advice. So what kind of framework does it actually 00:10:09.899 --> 00:10:12.740 produce then? It generates a pretty complete 00:10:12.740 --> 00:10:16.039 investment framework. You get detailed risk assessment 00:10:16.039 --> 00:10:18.779 charts, calculations for expected returns, company 00:10:18.779 --> 00:10:21.600 valuations, deep dives into market analysis, 00:10:22.279 --> 00:10:24.659 even specific stock recommendations based on 00:10:24.659 --> 00:10:26.980 your criteria. It's almost like having a junior 00:10:26.980 --> 00:10:29.899 analyst working for you. Kinda, yeah. Someone 00:10:29.899 --> 00:10:32.419 who can sift through tons of financial data really 00:10:32.419 --> 00:10:34.559 quickly. And the visuals are good too, right? 00:10:34.779 --> 00:10:37.850 I saw examples of... Valuation charts comparing 00:10:37.850 --> 00:10:40.929 fair value to market price risk return profiles. 00:10:40.929 --> 00:10:43.970 Yeah, they looked quite professional Yeah, the 00:10:43.970 --> 00:10:46.169 visuals are definitely top -notch and for that 00:10:46.169 --> 00:10:48.590 green tech example We use it actually broke it 00:10:48.590 --> 00:10:51.110 down into specific investment categories Oh really 00:10:51.110 --> 00:10:54.049 like what like green value plays green infrastructure 00:10:54.049 --> 00:10:56.830 pure play green businesses traditional companies 00:10:56.830 --> 00:10:59.789 integrating green tech green hardware and materials 00:10:59.789 --> 00:11:02.990 and even green software and platforms It really 00:11:02.990 --> 00:11:05.879 dissects the market landscape for you Okay, but 00:11:05.879 --> 00:11:07.480 here's where things get really interesting, I 00:11:07.480 --> 00:11:10.220 think. The true power of labs often comes when 00:11:10.220 --> 00:11:12.620 you start combining these agents. Ah, using them 00:11:12.620 --> 00:11:15.100 together. Makes sense. Yeah. So imagine you're 00:11:15.100 --> 00:11:18.720 launching a new product line. Say, biodegradable 00:11:18.720 --> 00:11:21.139 packaging. Okay. You could basically orchestrate 00:11:21.139 --> 00:11:23.700 a full business plan using these different agents 00:11:23.700 --> 00:11:26.700 in sequence. So where would you start? With the 00:11:26.700 --> 00:11:29.019 financial analyst, maybe? Exactly. You'd use 00:11:29.019 --> 00:11:31.830 the financial analyst first. Get it to analyze 00:11:31.830 --> 00:11:34.529 the sustainable packaging market, identify the 00:11:34.529 --> 00:11:37.450 key players, look at growth rates, maybe focus 00:11:37.450 --> 00:11:39.409 specifically on the food and beverage industry 00:11:39.409 --> 00:11:41.769 in Southeast Asia. Right. Get that foundational 00:11:41.769 --> 00:11:44.570 market data and strategy. Then you take those 00:11:44.570 --> 00:11:46.509 insights and hand them off to the social media 00:11:46.509 --> 00:11:49.769 strategist. OK. Next step. Yeah. That agent then 00:11:49.769 --> 00:11:53.090 crafts, say, a three -month product launch plan, 00:11:53.509 --> 00:11:56.029 builds out a detailed content calendar for Instagram 00:11:56.029 --> 00:11:59.169 and LinkedIn, specifically targeting coffee shops, 00:11:59.490 --> 00:12:02.330 restaurants. Whatever your target is like stacking 00:12:02.330 --> 00:12:05.850 building blocks data then strategy exactly like 00:12:05.850 --> 00:12:08.789 Lego blocks of data and strategy Then to actually 00:12:08.789 --> 00:12:10.850 get the leads you bring in the salesperson agent 00:12:10.850 --> 00:12:14.330 precisely the salesperson agent builds you that 00:12:14.330 --> 00:12:18.889 dashboard Maybe finds 50 prime prospects in Vietnam 00:12:18.889 --> 00:12:21.450 and Thailand who are known for being sustainability 00:12:21.450 --> 00:12:24.529 conscious gets you the manager emails Generates 00:12:24.529 --> 00:12:26.649 those intro templates. So you go from market 00:12:26.649 --> 00:12:29.570 insights right to targeted outreach. Yep, and 00:12:29.570 --> 00:12:31.879 then Maybe to wrap it all up, tell your story 00:12:31.879 --> 00:12:33.740 visually. The film director agent comes back 00:12:33.740 --> 00:12:36.460 in. You got it. The film director creates a script 00:12:36.460 --> 00:12:39.580 and storyboard for maybe a quick 60 -second ad, 00:12:40.100 --> 00:12:42.120 shows the journey from raw materials to the finished 00:12:42.120 --> 00:12:44.620 packaging, highlighting the environmental benefits. 00:12:44.879 --> 00:12:47.580 Wow. So you can literally go from just an idea 00:12:47.580 --> 00:12:51.240 to a full, actionable business launch plan covering 00:12:51.240 --> 00:12:54.120 all the key bases. Market research, check. Marketing 00:12:54.120 --> 00:12:57.870 materials, check. Sales leads, check. All coordinated, 00:12:58.090 --> 00:12:59.830 all generated potentially in just a few hours. 00:12:59.970 --> 00:13:02.509 It's an incredible accelerator. Sponsor. OK, 00:13:02.590 --> 00:13:04.629 so we've talked a lot about the impressive capabilities 00:13:04.629 --> 00:13:06.870 here, but let's bring it back down to Earth a 00:13:06.870 --> 00:13:09.110 bit. Where does Perplexity Labs really fit in 00:13:09.110 --> 00:13:11.830 the whole AI landscape? Because no single tool 00:13:11.830 --> 00:13:14.210 is perfect, right? You're absolutely right. Nothing 00:13:14.210 --> 00:13:16.590 does everything. So if we compare it to something 00:13:16.590 --> 00:13:20.070 like JetGPT. Yeah. Labs really shines with its 00:13:20.070 --> 00:13:22.129 deep research, the visual creation we talked 00:13:22.129 --> 00:13:24.509 about, building those interactive dashboards, 00:13:24.610 --> 00:13:27.330 and pulling out real -world data you can export. 00:13:28.190 --> 00:13:30.730 OK. Chad GPT, though, is generally still better 00:13:30.730 --> 00:13:33.809 for more open -ended creative writing, general 00:13:33.809 --> 00:13:36.590 conversation, and probably more complex coding 00:13:36.590 --> 00:13:39.570 tasks. They have different strengths, often quite 00:13:39.570 --> 00:13:41.230 complementary, actually. And what about comparing 00:13:41.230 --> 00:13:44.929 it to Claude? Well... Versus Claude, Labs has 00:13:44.929 --> 00:13:47.950 that edge with real -time data access, the visuals, 00:13:48.350 --> 00:13:50.470 those specific business apps like the agents, 00:13:50.870 --> 00:13:53.309 and the contact databases. But Claude has its 00:13:53.309 --> 00:13:55.789 strengths, too. Oh, yeah. Claude often excels 00:13:55.789 --> 00:13:58.509 at really complex reasoning, understanding tricky 00:13:58.509 --> 00:14:01.789 nuances in context. And it can handle much longer 00:14:01.789 --> 00:14:04.350 documents because of its larger context window. 00:14:04.509 --> 00:14:06.269 So again, different tools for different jobs. 00:14:06.730 --> 00:14:08.830 Understanding that niche is key. Now, with all 00:14:08.830 --> 00:14:10.970 this power, it's easy to maybe get a bit carried 00:14:10.970 --> 00:14:13.070 away. But it's really important to remember this 00:14:13.070 --> 00:14:16.190 isn't some magic bullet. What are the main limitations 00:14:16.190 --> 00:14:18.330 we need to keep in mind? Yeah, super important 00:14:18.330 --> 00:14:21.570 point. The biggest one is verification. You absolutely 00:14:21.570 --> 00:14:23.710 must double check the information it gives you. 00:14:24.350 --> 00:14:27.230 Contact details can be outdated. Financial data 00:14:27.230 --> 00:14:29.809 always needs cross -referencing with official 00:14:29.809 --> 00:14:33.090 sources. It's an amazing assistant, but... it's 00:14:33.090 --> 00:14:35.570 not infallible, it's not an oracle. Even grounded 00:14:35.570 --> 00:14:38.610 in web data, those AI hallucinations can still 00:14:38.610 --> 00:14:41.549 happen. They can. Less likely, perhaps, than 00:14:41.549 --> 00:14:44.450 with purely creative models, but yeah, you always 00:14:44.450 --> 00:14:46.389 need a healthy dose of skepticism. That makes 00:14:46.389 --> 00:14:49.639 sense. So human oversight is just... Non -negotiable 00:14:49.639 --> 00:14:52.019 total. It's a powerful assistant. Yes, but it's 00:14:52.019 --> 00:14:55.200 not replacing your strategic thinking your critical 00:14:55.200 --> 00:14:57.460 judgment You know, I still wrestle with ensuring 00:14:57.460 --> 00:15:00.480 AI output lines up perfectly with my own sort 00:15:00.480 --> 00:15:02.899 of nuanced intent Sometimes yeah, there's always 00:15:02.899 --> 00:15:06.039 that final human layer needed to really make 00:15:06.039 --> 00:15:08.899 it work to tailor it. Absolutely It's about letting 00:15:08.899 --> 00:15:11.379 the tool do the heavy lifting by freeing you 00:15:11.379 --> 00:15:13.700 up for the strategic stuff, the creative insights, 00:15:14.139 --> 00:15:16.360 the qualitative judgment that only a human can 00:15:16.360 --> 00:15:19.059 really provide. So boiling it down, the key takeaway 00:15:19.059 --> 00:15:23.139 on limitations is it's a powerful tool, but not 00:15:23.139 --> 00:15:25.799 a source of absolute truth. Always verify, always 00:15:25.799 --> 00:15:28.399 oversee. Spot on. Use it to amplify your efforts, 00:15:28.559 --> 00:15:32.139 definitely. But never, ever outsource your critical 00:15:32.139 --> 00:15:34.720 thinking. OK, so let's try to wrap this up, bringing 00:15:34.720 --> 00:15:37.620 it all back. Perplexity Labs really feels like 00:15:37.620 --> 00:15:41.190 a uniquely practical AI tool. It seems highly 00:15:41.190 --> 00:15:43.750 specialized for creating these actionable business 00:15:43.750 --> 00:15:46.970 deliverables. That feels quite different in the 00:15:46.970 --> 00:15:49.269 current AI space. I agree. It's about getting 00:15:49.269 --> 00:15:52.299 concrete things done and done quickly. its ability 00:15:52.299 --> 00:15:54.919 to generate visuals, collect real -world data 00:15:54.919 --> 00:15:57.960 in usable formats, build those interactive dashboards. 00:15:58.279 --> 00:16:00.279 That really sets it apart from a lot of the more 00:16:00.279 --> 00:16:02.580 general purpose AI tools out there. Yeah, those 00:16:02.580 --> 00:16:04.720 specialized functions are its core strength, 00:16:04.720 --> 00:16:06.740 I think. And it probably works best as a really 00:16:06.740 --> 00:16:09.100 powerful assistant within a broader AI toolkit, 00:16:09.600 --> 00:16:11.360 right? Complementing other tools, maybe like 00:16:11.360 --> 00:16:14.259 ChatGPT for writing or Claude for deep analysis. 00:16:14.419 --> 00:16:16.639 Exactly, it's part of an ecosystem, using the 00:16:16.639 --> 00:16:18.779 right tool for the right job. A more integrated 00:16:18.779 --> 00:16:21.509 approach to work. That's the real power, I think. 00:16:21.649 --> 00:16:24.350 It's not about replacement. It's about amplification, 00:16:24.990 --> 00:16:26.710 making you more capable. You know, the future 00:16:26.710 --> 00:16:30.169 of business, it really does seem to belong to 00:16:30.169 --> 00:16:33.029 those who can effectively leverage tools like 00:16:33.029 --> 00:16:34.870 this one. It's about getting ahead of the curve, 00:16:35.009 --> 00:16:37.649 not just trying to keep pace. The competitive 00:16:37.649 --> 00:16:40.429 advantage for people who adopt this early, it 00:16:40.429 --> 00:16:44.210 feels pretty significant and tangible. It really 00:16:44.210 --> 00:16:46.370 does. Don't wait for everyone else to figure 00:16:46.370 --> 00:16:48.809 this stuff out. The chance to fundamentally change 00:16:48.809 --> 00:16:52.230 how you work starting right now is huge. So a 00:16:52.230 --> 00:16:54.610 final thought maybe for you listening right now. 00:16:54.759 --> 00:16:58.799 What new agent or maybe what new combined workflow 00:16:58.799 --> 00:17:02.019 could you imagine creating with this kind of 00:17:02.019 --> 00:17:04.099 technology? Something that goes beyond what we've 00:17:04.099 --> 00:17:06.259 even talked about today. Think about how you 00:17:06.259 --> 00:17:08.960 could reshape your own daily tasks or maybe even 00:17:08.960 --> 00:17:11.259 your entire business model using these capabilities. 00:17:11.480 --> 00:17:13.500 That's definitely a deep thought for a deep dive. 00:17:13.700 --> 00:17:15.420 Thanks for joining us today. Out to your own 00:17:15.420 --> 00:17:15.660 music.