Imagine, just for a second, having this whole
team of specialized AI experts ready whenever
you need them. Yeah, like a top film director
for your ads. Exactly. Or a star salesperson
finding leads, maybe even a sharp financial analyst,
all just there instantly. And that's kind of
futuristic, right? It does. But today, we're
actually diving deep into a tool that's making
that feel very, very real. Welcome to the deep
dive, everyone. So today our mission is to really
unpack something pretty powerful Perplexity Labs.
And look, this isn't just another AI churning
out text or answering basic questions. We're
talking about something that goes way further.
It creates actual usable stuff. Think dynamic
visual storyboards, dashboards you can interact
with, even complete contact lists you can actually
use. Yeah, actionable deliverables is the key
phrase here, I think. Totally. It's this new
AI agent product from Perplexity. It's still
kind of flying under the radar a bit. A little
bit, yeah. But what it can do is... Well, it's
pretty extraordinary. So we're gonna explore
what makes it different really get into his specialized
agents and Maybe compare it to some other AI
tools. You might already know and Yes, we need
to talk about the price tag. It's $20 a month.
Yeah, but stick with us because by the end of
this deep dive You might really see why that
investment could actually be a game changer for
your business How it could simplify things you
thought needed, you know a whole team absolutely
now To really understand why perplexity labs
feels like such a breakthrough, we probably need
to step back and look at the whole perplexity
ecosystem first. Good point. Because beyond just
standard web search, perplexity already has that
deep research mode, right, for really digging
into stuff. Yeah, which is already pretty powerful
for complex topics. Gathering different sources,
pulling it all together quickly, much better
than standard search sometimes. For sure. It's
a big step up if you're tired of just surface
level results. But perplexity labs, that feels
like where things really shift, doesn't it? It's
not just giving you information back. No, exactly.
It's handing you something finished. Labs isn't
just like spitting out text snippets or a quick
summary. It's actually crafting complete. Usable
solutions, we're talking tangible assets. Visual
storyboards ready for production. Interactive
dashboards you can filter export data from. Detailed
reports, charts embedded right in them. And yeah,
even those contact databases with emails, sometimes
public phone numbers. It's built for business
output. Okay, so if I'm getting this right, its
strengths are in things like creating visuals,
really deep data collection, building functional
dashboards, and then actually generating files
you can use, like CSVs for your CRM or sales
tool. And what I found really important, it shows
you how it got there, that step -by -step reasoning.
Yeah, that reasoning trace is huge, isn't it?
It really is. Builds trust. Totally. It lets
you kind of peek behind the curtain, see its
thought process, so you can spot if it... misunderstood
something or went off track. Like seeing the
code behind the magic trick. Exactly. Makes it
powerful, but also transparent, auditable. So
bottom line, it's less about just getting answers
and more about getting these fully functional
tools generated for you. Precisely. It delivers
complete, actionable business tools. Stuff you
can plug right into your workflow or just hand
off to your team. Okay, so moving from that foundation,
let's get into some specific examples, these
agents. Let's do it. And one of the most visually
striking ones, the one that really grabbed my
attention, is the film director agent. Oh, yeah.
That one's cool. It's not just writing scripts.
It feels like it's about rapidly prototyping
whole visual ideas. Right. Think about the normal
way you'd make a video ad. Ideation, storyboards,
script, back and forth, revisions. It takes ages.
Weeks, sometimes months. This agent just crushes
that timeline. So picture this. You give it a
prompt. Develop an eight -minute short ad film.
Sustainable coffee brand, the Highland Brew.
Story about a young female barista. Maybe she
dreams of sourcing beans in Vietnam. Give me
six storyboards and the full screenplay. And
the output is... Well, it's genuinely surprising.
It is. It doesn't just give you some generic
character outline. It creates a detailed profile,
like a Nian, 24 -year -old barista, gives her
psychological depth a backstory. Which makes
the story richer. Definitely. And then it generates
actual visual sketches for the storyboards, detailed
ones. Yeah, they're not just empty boxes. No,
you could use them as reference for video tools
like VO or Kling, you know, the ones turning
concepts into motion. Or even just quick thumbnails
for YouTube. Super practical. The application
there is just immediate. Right. And then beyond
the visuals, you get the full screenplay. Scene
descriptions, dialogue, even technical notes.
Like lighting cues, camera angles. Yeah. Soft,
sad lighting, specific camera angles, emotional
cues for the actors. It actually understands
filmmaking language. It's kind of wild. So, okay,
an ad film is one obvious use. But how else could
businesses use this film director agent, do you
think? Lots of ways. Quick marketing videos,
maybe prototyping social media video strategies,
designing presentations that are more engaging,
even creating immersive training modules. Bringing
complex ideas to visual life quickly. Exactly.
In minutes, not weeks. Let's pivot now to an
agent that I think might be immediately useful
for almost any business, the salesperson agent.
This thing's designed to find potential customers
for you. Gather their contact info. Wow. And
even help craft personalized outreach messages.
It's like having a dedicated prospecting team
working 24 -7. That sounds incredibly powerful.
So how specific can you be when you tell it who
you're looking for, your target market? You can
get really precise, feed it detailed parameters,
like you could say... Give me an example. Sure.
We are a Vietnamese software company. We make
CRM for small and medium businesses, SMEs in
the food and beverage sector, F &B, across Southeast
Asia. Our targets are restaurant owners, coffee
shop chains, hotel managers. Then you just ask
for the specific details you need. The clearer
you are, the better the results, obviously. And
what does it actually give you back? What's the
deliverable? It builds you an entire interactive
dashboard. Dashboard, OK. Yeah. It includes names
of decision makers, email addresses, phone numbers
if they're public, company addresses, little
descriptions of their business, and even suggestions
for how to start that first personalized outreach.
It's like a whole lead gen system. I tried this
one out. It actually pulled details on some well
-known chains, founder names, got procurement
email addresses. And yeah, those email templates
were tailored. It even seemed to rank prospects
by relevance. See? Huge time saver. Definitely.
And what's really cool is the dashboard itself.
You can filter it by industry or company size,
copy emails with just one click, export the whole
thing as a CSV file for your own CRM. Ah, the
export is key. Totally. And you get those custom
outreach templates right there. It's really built
for action. OK, next up. Growing an online audience.
We all know how hard that is these days. It's
so crowded. Tell me about it. Well, there's a
social media strategist agent that aims to kind
of take the guesswork out of creating content,
give you a real plan. Yeah, this one's pretty
smart because you can tell it to analyze successful
creators in any field. Doesn't have to be yours.
Oh, interesting. And learn their strategies.
Yeah. So you could say, OK, I want to build a
personal brand around sustainable living for
urban millennials. analyze, say, a successful
finance channel that targets Gen Z, figure out
their content strategy, how they distribute it.
So it learns from what works elsewhere and applies
it to your specific niche. Exactly. It adapts
winning formulas. And how detailed does it get?
Does it break down the strategy? Oh, yeah, absolutely.
It starts with a really solid niche analysis,
looks at growth potential, who the competition
is, how you might monetize, then identifies these
core content. Frameworks. Frameworks. Like templates.
Kinda. Like, it might identify a successful six
-part structure that goes from a strong hook
all the way to offering a unique perspective.
That kind of structural insight is gold for creators.
And I saw it even gave, like, specific percentages
for content types. Yeah. That was cool. Like,
40 % educational content, 25 % inspirational,
20 % personal branding stuff, 10 % pure entertainment,
maybe 5 % soft promotion. That's really granular.
helps plan a balanced content calendar. For sure.
It quantifies the mix. And if you set a big goal,
like I want 100 ,000 followers in 90 days, the
agent just lays out the stark reality. It's like,
OK, that means getting 1 ,111 new followers every
single day, over a million views a month. You'll
need to post three, four times daily, probably
spend $5 ,000 to $10 ,000 a month on ads, and
dedicate maybe six, eight hours just to content
creation every day. Whoa. Imagine the sheer effort
needed to hit those kinds of numbers, and it
really puts it into perspective. Doesn't it?
It makes it real. No magic wands here. It really
does. Paints a very clear picture. And then it
actually builds out a full 90 -day content calendar
with daily ideas, hooks, calls to action, even
hashtag strategies for different platforms. Yep.
The whole roadmap. tailored to platforms like
Instagram or LinkedIn if you specify. So essentially
it delivers a comprehensive content plan ready
to go. Absolutely a super detailed actionable
plan you could literally start working on tomorrow.
Okay now this next one might be the most sophisticated
agent in the whole suite. The one that really
gets into complex data. Ah, the financial analyst.
Yeah. This one's impressive. It seems to handle
investment strategies, market analysis, detailed
financial breakdowns with a lot of depth. It
really does. And you can guide it with your own
philosophy. Like, you can tell it, my approach
is value investing. I'm focused on green tech
and renewable energy startups. I believe in long
-term sustainability. And it uses that input.
Yeah, it tailors the entire analysis based on
your specific criteria. It's not just generic
advice. So what kind of framework does it actually
produce then? It generates a pretty complete
investment framework. You get detailed risk assessment
charts, calculations for expected returns, company
valuations, deep dives into market analysis,
even specific stock recommendations based on
your criteria. It's almost like having a junior
analyst working for you. Kinda, yeah. Someone
who can sift through tons of financial data really
quickly. And the visuals are good too, right?
I saw examples of... Valuation charts comparing
fair value to market price risk return profiles.
Yeah, they looked quite professional Yeah, the
visuals are definitely top -notch and for that
green tech example We use it actually broke it
down into specific investment categories Oh really
like what like green value plays green infrastructure
pure play green businesses traditional companies
integrating green tech green hardware and materials
and even green software and platforms It really
dissects the market landscape for you Okay, but
here's where things get really interesting, I
think. The true power of labs often comes when
you start combining these agents. Ah, using them
together. Makes sense. Yeah. So imagine you're
launching a new product line. Say, biodegradable
packaging. Okay. You could basically orchestrate
a full business plan using these different agents
in sequence. So where would you start? With the
financial analyst, maybe? Exactly. You'd use
the financial analyst first. Get it to analyze
the sustainable packaging market, identify the
key players, look at growth rates, maybe focus
specifically on the food and beverage industry
in Southeast Asia. Right. Get that foundational
market data and strategy. Then you take those
insights and hand them off to the social media
strategist. OK. Next step. Yeah. That agent then
crafts, say, a three -month product launch plan,
builds out a detailed content calendar for Instagram
and LinkedIn, specifically targeting coffee shops,
restaurants. Whatever your target is like stacking
building blocks data then strategy exactly like
Lego blocks of data and strategy Then to actually
get the leads you bring in the salesperson agent
precisely the salesperson agent builds you that
dashboard Maybe finds 50 prime prospects in Vietnam
and Thailand who are known for being sustainability
conscious gets you the manager emails Generates
those intro templates. So you go from market
insights right to targeted outreach. Yep, and
then Maybe to wrap it all up, tell your story
visually. The film director agent comes back
in. You got it. The film director creates a script
and storyboard for maybe a quick 60 -second ad,
shows the journey from raw materials to the finished
packaging, highlighting the environmental benefits.
Wow. So you can literally go from just an idea
to a full, actionable business launch plan covering
all the key bases. Market research, check. Marketing
materials, check. Sales leads, check. All coordinated,
all generated potentially in just a few hours.
It's an incredible accelerator. Sponsor. OK,
so we've talked a lot about the impressive capabilities
here, but let's bring it back down to Earth a
bit. Where does Perplexity Labs really fit in
the whole AI landscape? Because no single tool
is perfect, right? You're absolutely right. Nothing
does everything. So if we compare it to something
like JetGPT. Yeah. Labs really shines with its
deep research, the visual creation we talked
about, building those interactive dashboards,
and pulling out real -world data you can export.
OK. Chad GPT, though, is generally still better
for more open -ended creative writing, general
conversation, and probably more complex coding
tasks. They have different strengths, often quite
complementary, actually. And what about comparing
it to Claude? Well... Versus Claude, Labs has
that edge with real -time data access, the visuals,
those specific business apps like the agents,
and the contact databases. But Claude has its
strengths, too. Oh, yeah. Claude often excels
at really complex reasoning, understanding tricky
nuances in context. And it can handle much longer
documents because of its larger context window.
So again, different tools for different jobs.
Understanding that niche is key. Now, with all
this power, it's easy to maybe get a bit carried
away. But it's really important to remember this
isn't some magic bullet. What are the main limitations
we need to keep in mind? Yeah, super important
point. The biggest one is verification. You absolutely
must double check the information it gives you.
Contact details can be outdated. Financial data
always needs cross -referencing with official
sources. It's an amazing assistant, but... it's
not infallible, it's not an oracle. Even grounded
in web data, those AI hallucinations can still
happen. They can. Less likely, perhaps, than
with purely creative models, but yeah, you always
need a healthy dose of skepticism. That makes
sense. So human oversight is just... Non -negotiable
total. It's a powerful assistant. Yes, but it's
not replacing your strategic thinking your critical
judgment You know, I still wrestle with ensuring
AI output lines up perfectly with my own sort
of nuanced intent Sometimes yeah, there's always
that final human layer needed to really make
it work to tailor it. Absolutely It's about letting
the tool do the heavy lifting by freeing you
up for the strategic stuff, the creative insights,
the qualitative judgment that only a human can
really provide. So boiling it down, the key takeaway
on limitations is it's a powerful tool, but not
a source of absolute truth. Always verify, always
oversee. Spot on. Use it to amplify your efforts,
definitely. But never, ever outsource your critical
thinking. OK, so let's try to wrap this up, bringing
it all back. Perplexity Labs really feels like
a uniquely practical AI tool. It seems highly
specialized for creating these actionable business
deliverables. That feels quite different in the
current AI space. I agree. It's about getting
concrete things done and done quickly. its ability
to generate visuals, collect real -world data
in usable formats, build those interactive dashboards.
That really sets it apart from a lot of the more
general purpose AI tools out there. Yeah, those
specialized functions are its core strength,
I think. And it probably works best as a really
powerful assistant within a broader AI toolkit,
right? Complementing other tools, maybe like
ChatGPT for writing or Claude for deep analysis.
Exactly, it's part of an ecosystem, using the
right tool for the right job. A more integrated
approach to work. That's the real power, I think.
It's not about replacement. It's about amplification,
making you more capable. You know, the future
of business, it really does seem to belong to
those who can effectively leverage tools like
this one. It's about getting ahead of the curve,
not just trying to keep pace. The competitive
advantage for people who adopt this early, it
feels pretty significant and tangible. It really
does. Don't wait for everyone else to figure
this stuff out. The chance to fundamentally change
how you work starting right now is huge. So a
final thought maybe for you listening right now.
What new agent or maybe what new combined workflow
could you imagine creating with this kind of
technology? Something that goes beyond what we've
even talked about today. Think about how you
could reshape your own daily tasks or maybe even
your entire business model using these capabilities.
That's definitely a deep thought for a deep dive.
Thanks for joining us today. Out to your own
music.