WEBVTT

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You tap out a quick AI prompt. Simple, right?

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Feels effortless. But what if that simple question,

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that little interaction, just added maybe more

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carbon to our atmosphere than you ever thought?

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We're going to dig deep at AI's surprising hidden

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costs today. Welcome back to The Deep Dive. Today,

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we're plunging headfirst into the, well, the

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vast and rapidly evolving world of artificial

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intelligence. It's everywhere, isn't it? Impacting

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everything, often in ways we don't even quite

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perceive. We've sifted through quite a stack

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of sources for you. Everything from detailed

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research papers to the freshest headlines, industry

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whispers, all to bring you a clear picture of

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what's really happening behind the scenes. Behind

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the AI tools we use every single day. Our mission,

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it's to unpack the surprising, often unseen costs

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of AI, environmental, societal, and at the same

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time, look at the exciting new developments and

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the major shifts they're already causing. So

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to navigate this, we'll first explore those hidden

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costs, the environmental and societal ones AI

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carries. Then we're going to pivot. We'll look

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at the intense geopolitical race for AI dominance

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and ask a really profound question. are we as

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humans actually outsourcing our brains to these

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machines? And finally, we'll do a kind of rapid

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fire look. Some of the latest AI innovations,

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what they mean for you, and a major traffic shift

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online that, well, you probably didn't see coming,

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but it's already reshaping things. Okay, let's

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unpack this first part. The unseen environmental

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footprint of AI. It's truly something we rarely

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consider, you know, when we're asking Chad GPT

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for a recipe or getting an AI to summarize a

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document. Yet that favorite AI you use, the one

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that feels so instant and clean, it carries a

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significant It's a truly critical point. And

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the reason for this lies in the sheer computational

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power needed. Just immense. See, each prompt

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you enter, it isn't just processed instantly

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like a simple search. It gets broken down into

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what are called tokens. Tokens, right. Think

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of them simply as like the smallest building

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blocks of data, individual words, parts of words.

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The AI then processes millions, maybe billions

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of these tokens. And it all happens in these

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massive data centers. And here's the kicker.

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Most of these data centers globally are still

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powered mainly by, well, traditional sources,

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coal and natural gas. Carbon intensive stuff.

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Right. To put it in perspective, the complex

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computations for even, say, relatively simple

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AI tasks, they can use 10 times more power than

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a standard Google search. 10 times. Wow. It's

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a dramatic difference. And there were these German

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researchers who actually went deep on this. They

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tested 14 different AI models, you know, for

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similar tasks. And their findings were stark.

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Reason heavy models like the powerful GPT -4.

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They produced up to 50 times more emissions than

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smaller, less complex models trying to do the

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exact same task. 50. Yeah. It just highlights

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this huge energy gap between different AI operations.

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Their underlying efficiency varies wildly. So

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if we strip it down, what's the core energy issue

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with running these powerful AI models beyond

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just the sheer demand? Well, the core issue is

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their heavy reliance on fossil fuels for power,

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driving up emissions significantly. Okay. Here's

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where it gets really interesting and, frankly,

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a bit unsettling too. Beyond the energy use,

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the environmental impact, AI is also fundamentally

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reshaping global power dynamics. It feels undeniably

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like a new kind of tech gold rush. We're seeing

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this intense race, often kind of covert, particularly

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between big players like the U .S. and China.

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And it's not just about who has the best AI algorithms,

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you know, the best software. It's about securing

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mining rights, the entire supply chain for all

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those essential rare earth minerals, the components

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needed to build the actual physical hardware

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that powers AI. This isn't just software anymore.

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It's about controlling the raw materials, the

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bedrock of this whole new tech era, and this

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imbalance, this concentration of control over

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critical resources. It creates totally new forms

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of dependency, potential power struggles between

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nations. It's almost like historical resource

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wars, but with a digital twist. Absolutely. And

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what's truly fascinating here is how all the

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major players, like at every single level, are

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now deeply intertwined in this new economy. You've

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got nations aggressively securing rare earth

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deals. These elements are the foundation for

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the hardware. Then you have the big tech giants,

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OpenAI, Google, Meta. They're locked in these

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fierce battles for market dominance. Who built

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the best models? Who gets the users? Below them.

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Hardware titans like NVIDIA, they basically control

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the entire underlying infrastructure. They're

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the kingmakers. Right, the gatekeepers. Without

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their chips, the AI just doesn't run. And maybe

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surprisingly for many, mining firms now hold

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critical keys to the whole AI kingdom because

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they control these fundamental finite resources.

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But if we connect this to the bigger sort of

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human picture, this whole trend raises an even

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more profound question for us. For humanity,

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are we in essence outsourcing our brains? Think

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about it. If AI gets increasingly capable of

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handling every email, drafting every answer,

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making every decision, from simple scheduling

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to complex strategic choices, where do humans

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fit in? There's a very real risk we could drift

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towards total AI reliance. And in doing so, maybe

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lose our cognitive edge, maybe even forget how

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to think critically. Innovate. solve problems

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on our own. It could lead us into a kind of brave

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new world of digital comfort. AI handles everything

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and people just become passive consumers of AI

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generated reality. It's a fundamental shift to

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what it means to be human in this AI driven world.

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You know, I still wrestle with prompt drift myself

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sometimes where you find your own thought process

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kind of subtly shifting to accommodate how an

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AI thinks or how best to phrase a query for it.

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Yeah, you know what you mean. This idea of losing

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our cognitive edge, of truly outsourcing our

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brains to AI, feels really close sometimes. It's

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a constant tension, isn't it, between the undeniable

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convenience and, well, the need to keep our own

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mental muscles sharp. Independent thought. Given

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those powerful trends and your own experience

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there, how do we consciously balance AI's convenience

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with, well... maintaining human critical thinking.

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It requires actively questioning AI, not just

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blindly delegating and really nurturing our own

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cognitive skills. Okay, shifting gears now, let's

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talk about some recent, maybe surprising developments.

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Fascinating applications of AI that have been

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making waves shows just how fast this field is

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moving. On the legal front, there's been some

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interesting drama. OpenAI actually pulled its

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massive $6 .5 billion bromance promo deal with

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Joni Ive. Oh yeah, the Apple designer guy. Exactly.

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Legendary designer, why pull it? Because a court

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smacked it down over the name IO. Another AI

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startup, much smaller, called IYO, claimed it

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owned the IO name, led to this unexpected reversal.

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Wow. Shows even the giants aren't immune to IP

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battles in this space. It moves so fast. Indeed.

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And what's really fascinating is how AI is enabling

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new levels of creation efficiency. Yeah. Often

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in unexpected places. Take Duolingo, for instance.

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They didn't just add a chess course. They built

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an entire comprehensive chess curriculum using

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only two human experts and one AI tool called

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Cursor. That's two people. Two people. And the

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AI, that's AI truly playing like 4D chess in

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terms of content generation. while most folks

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are still just figuring out basic tromps. Right.

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And it really highlights AI's profound capabilities

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in generating complex, structured content with

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minimal human oversight. And for us users, the

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everyday applications are becoming incredibly

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powerful. You can now create short videos just

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by using simple words on platforms like X. You

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just tag it at Ask Perplexity with a prompt.

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I saw some of those. Pretty wild stuff. Yeah,

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users are submitting some truly creative things.

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It's cool to see that instant visual output from

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text. And it's fascinating how companies like

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Adobe are already stepping into this new reality.

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They now have an LLM optimizer, that's large

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language model optimizer, designed to help websites

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rank not just on Google, but on these new AI

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platforms, ChatGPT, Gemini, Claude. It really

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hammers home that AI traffic is fast becoming

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the new prime real estate, the new gold rush

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for digital brands. And speaking of optimizing

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these models. Yeah. There's been this massive

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ongoing discussion, kind of a brain fuel thing

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shared on X, where folks have been compiling

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and sharing their wildest and coolest model context

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protocol setups. MCPs? MCPs, okay. What's that

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simply? Think of them just as specific configurations

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or detailed instructions users apply to make

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AI models perform drastically better or differently

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for a specific task. Oh, okay. It's like sharing

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secret recipes for AI optimization, pushing the

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boundaries of what these models can do just by

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tweaking how you talk to them. And on the financial

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front, the news is absolutely huge, signals massive

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investor confidence. Miramarati's new AI startup,

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Thinking Machines Lab, just raised an astounding

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$2 billion. $2 billion. Seed round. At a $10

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billion valuation. And what's wild is this happened

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only six months after launch. Six months. Incredible.

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Backed by A16za, the big VC firm, it's officially

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the biggest seed round. ever in tech startup

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history. Wow. That kind of money so early on

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just speaks volumes about the perceived future

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here. So what does this flurry of activity, legal

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fights, new tools, this massive funding, what

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does it really reveal about AI's current market?

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It shows rapid innovation, fierce competition,

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and just enormous investment betting big on future

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dominance. And staying on that theme of rapid

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developments, what's next? There are some quick

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hits worth mentioning. They paint a clear picture

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of AI's pervasive impact. We're hearing whispers.

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Apple might be looking to acquire perplexity

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AI. Yeah. Aiming to dramatically improve Siri,

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bolster its own AI search could be a huge move

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for Apple. On the more practical side, we're

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seeing common pitfalls as businesses adopt AI.

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There are at least four widely recognized mistakes

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people make when using AI in customer service.

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It's not just plug and play. Exactly. It highlights

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it's not that simple. And maybe surprisingly,

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maybe not, OpenAI is reportedly quite shocked

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by how much people are trusting chat GPT. Too

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much trust. Maybe implying the trust is a little

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too high right now, given where the tech actually

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is. And then looking a bit more future forward,

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tangible stuff, OpenAI is teaming up with Figure

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AI to create humanoid robots. Target is 2026

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for them to be ready and functional. Humanoid

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robots. Wow. AI brains in physical walking forms.

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Just a couple of years away. And while we're

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looking at humanoid robots in the future, some

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even more immediate profound shifts are happening

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right now in how we use the internet, what platforms

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dominate our lives. Which brings us right to

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the latest AI chart data. Shows a truly major

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shift in online behavior. It reveals that ChatGPT

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has now officially beaten X what most of us still

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call Twitter. Still Twitter for me, yeah. In

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global traffic, by over 1 billion visits in May

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2025. A billion visits difference. That's huge.

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Massive. Looking at the numbers, ChatGPT pulled

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in, get this, 5 .49 billion visits in May, up

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6 .8 % from April. Meanwhile, X had 4 .39 billion

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visits, up just 1 .1%. The growth difference.

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Yeah, ChatGPT first passed X back in April and

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just kept pulling ahead, accelerating. The implication

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here truly is profound. ChatGPT is now the fifth

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most visited site in the world. Fifth. It's clearly

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being embraced as a get stuff done tool, a utility.

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Right. While X sits in sixth place globally.

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To keep it in scale, giants like Google still

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lead, right? 105 billion visits, YouTube, 47

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billion. They're still way out there. Different

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league. But ChatGPT is rapidly becoming this

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fundamental utility tool like Google search,

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like Excel, but smarter, more interactive, conversational.

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We're seeing a shift where more people are opening

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ChatGPT before they check social media, before

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a news site. Really? That's the flow now. It

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seems to be heading that way. It suggests chat

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GPT could soon become the primary tab for learning,

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working, problem solving for huge numbers of

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people, which means X risks becoming more niche.

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You know, for debates, memes, breaking news.

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Not a must -have daily utility. Right. Unless

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it reinvented self -haft, that traffic gap is

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only going to widen. The shift will become even

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more pronounced. Whoa. Imagine scaling that utility.

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If ChatGPT keeps going like this, imagine it

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handling a billion unique queries a day, truly

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integrating into every single aspect of our digital

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lives. That future is, well, it's already taking

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shape right now. Considering this rapid shift,

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what's the single biggest implication of ChatGPT

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evolving from just a popular tool to an indispensable

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daily utility for so many? It fundamentally redefines

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information discovery and task completion, impacting

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nearly all digital platforms and online habits.

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We've covered a significant amount today, haven't

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we? Traversing this complex landscape of artificial

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intelligence. It's undeniably clear AI is far

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more than just a convenient new tool. It's this

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complex, rapidly evolving force. It comes with

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substantial, often hidden environmental costs.

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We saw that. It's actively reshaping geopolitical

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dynamics. And perhaps most profoundly, it's affecting

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how we, as humans, think. how we learn, how we

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interact with the world. We've witnessed its

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incredibly rapid integration into our daily lives,

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fundamentally changing how we access information,

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use technology across almost every domain. Yeah,

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the core message here, I think, is that a comprehensive

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understanding of AI is crucial. It's immense

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power, it's transformative potential, but also

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its inherent costs, the crucial ethical societal

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considerations. Understanding all that is absolutely

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essential for navigating our future effectively.

00:13:47.769 --> 00:13:50.690
We are witnessing a fundamental paradigm shift.

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AI moving from being this niche, specialized

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tool to becoming a fundamental utility, as indispensable

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maybe as electricity or the internet itself.

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And that brings both immense challenges, sustainability,

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cognitive impact, and of course, unprecedented

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opportunities for humanity. We've covered a lot

00:14:09.379 --> 00:14:12.629
today. AI's hidden costs, its rapidly expanding

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influence, delving into its environmental impact,

00:14:15.610 --> 00:14:18.289
its role in global power dynamics, its surprising

00:14:18.289 --> 00:14:21.029
effect on our daily digital habits. We really

00:14:21.029 --> 00:14:23.169
invite you to consider these multifaceted aspects

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as you continue to interact with AI in your own

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life. And this whole discussion, it really raises

00:14:28.730 --> 00:14:31.389
an important question, doesn't it? Are we consciously,

00:14:31.549 --> 00:14:34.210
proactively designing the future of human -AI

00:14:34.210 --> 00:14:36.370
collaboration? Or are we just kind of letting

00:14:36.370 --> 00:14:38.289
it happen to us? Thank you for joining us on

00:14:38.289 --> 00:14:40.269
this deep dive. We'll see you next time. Outero

00:14:40.269 --> 00:14:40.509
Music.
