WEBVTT 00:00:00.000 --> 00:00:04.019 Have you ever found yourself needing really professional, 00:00:04.219 --> 00:00:07.780 eye -catching images for your brand or maybe 00:00:07.780 --> 00:00:10.099 a project? Oh, absolutely. And then you just 00:00:10.099 --> 00:00:13.320 hit that wall, high costs, endless back and forth 00:00:13.320 --> 00:00:16.899 on revisions. It's tough. It's a really common 00:00:16.899 --> 00:00:19.719 bottleneck, yeah. But what if I told you that 00:00:19.719 --> 00:00:23.019 ChatGPT's image generation stuff has basically... 00:00:23.000 --> 00:00:25.739 Well, completely changed the game here. It really 00:00:25.739 --> 00:00:29.960 has, and I think most people are only just scratching 00:00:29.960 --> 00:00:32.000 the surface of what it can actually do. Right. 00:00:32.340 --> 00:00:34.640 The amazing thing, for me anyway, is how that 00:00:34.640 --> 00:00:37.719 barrier to entry for like high quality visuals 00:00:37.719 --> 00:00:40.909 has just... It's practically dissolved, hasn't 00:00:40.909 --> 00:00:42.890 it? Yeah. We're shifting from a world where, 00:00:42.890 --> 00:00:44.750 you know, professional design was often just 00:00:44.750 --> 00:00:47.090 too expensive for small businesses or maybe solo 00:00:47.090 --> 00:00:49.170 creators. Absolutely prohibitive. Exactly. To 00:00:49.170 --> 00:00:51.390 one where, honestly, professional -grade images 00:00:51.390 --> 00:00:53.909 are accessible to pretty much everyone. And the 00:00:53.909 --> 00:00:56.429 speed is incredible. That speed. Yeah, that's 00:00:56.429 --> 00:00:58.869 a big one. From your perspective, what's maybe 00:00:58.869 --> 00:01:01.170 the biggest impact of this for, let's say, a 00:01:01.170 --> 00:01:02.890 small business owner who just couldn't afford 00:01:02.890 --> 00:01:04.989 a designer before? Well, it's not just about 00:01:04.989 --> 00:01:07.530 saving money, though that's obviously huge. It's 00:01:07.530 --> 00:01:11.370 more about empowering every creator, every marketer, 00:01:11.370 --> 00:01:14.170 to bring their vision to life almost instantly. 00:01:14.230 --> 00:01:17.870 At the speed of thought, really. AI image generation 00:01:17.870 --> 00:01:20.129 isn't just some passing trend. It feels like 00:01:20.129 --> 00:01:23.189 the future of marketing. It directly tackles 00:01:23.189 --> 00:01:26.349 that massive need for more and more visual content. 00:01:26.530 --> 00:01:29.000 Because our attention spans are just... gone. 00:01:29.040 --> 00:01:31.739 Pretty much. And hyper personalization too. We're 00:01:31.739 --> 00:01:34.659 talking about generating unique visuals for every 00:01:34.659 --> 00:01:37.280 single customer segment if you wanted to. Or 00:01:37.280 --> 00:01:40.159 like tweaking ad creatives in minutes based on 00:01:40.159 --> 00:01:42.439 how they're actually performing. That level of 00:01:42.439 --> 00:01:44.620 agility, traditional design just can't keep up. 00:01:44.760 --> 00:01:47.260 That real time tweaking is such a power up for 00:01:47.260 --> 00:01:50.299 creators. But what's the biggest learning curve 00:01:50.299 --> 00:01:52.760 for someone just starting out with this? Especially 00:01:52.760 --> 00:01:55.409 with that instant feedback. Yeah, initially it's 00:01:55.409 --> 00:01:57.650 figuring out how to talk to the AI effectively. 00:01:57.909 --> 00:01:59.650 It's less like clicking buttons in software, 00:01:59.969 --> 00:02:02.250 and more like learning a new language, almost. 00:02:02.370 --> 00:02:04.590 You have to be really precise, really intentional 00:02:04.590 --> 00:02:07.930 with your words. And that is exactly where we're 00:02:07.930 --> 00:02:10.629 going with this deep dive today. Our mission 00:02:10.629 --> 00:02:13.169 here is to give you the ultimate shortcut to 00:02:13.169 --> 00:02:16.449 really mastering ChatGPT's image creation tools. 00:02:16.689 --> 00:02:19.310 We're going to unpack some powerful techniques 00:02:19.310 --> 00:02:21.669 to help you create truly stunning visuals, ones 00:02:21.669 --> 00:02:24.250 that convert but, you know, efficiently. Saving 00:02:24.250 --> 00:02:26.629 time and money along the way. Absolutely. So 00:02:26.629 --> 00:02:30.650 to really unlock this power, we need to learn 00:02:30.650 --> 00:02:33.889 to speak ChatGPT's language, which brings us 00:02:33.889 --> 00:02:36.370 straight to our first trick, the foundation, 00:02:36.669 --> 00:02:39.469 really, the eight element prompting framework. 00:02:39.610 --> 00:02:42.110 This is your essential toolkit. Exactly. Think 00:02:42.110 --> 00:02:44.449 of it as the grammar for image generation. It 00:02:44.449 --> 00:02:47.409 is. It's all about precision. See, ChatGPT is 00:02:47.409 --> 00:02:50.229 incredibly capable, but it takes things very 00:02:50.229 --> 00:02:52.780 literally. Your prompt. That's its blueprint. 00:02:52.979 --> 00:02:54.520 The better the blueprint. The better the result. 00:02:54.819 --> 00:02:56.719 The more detailed, the more structured that blueprint 00:02:56.719 --> 00:02:58.719 is, the closer the output will be to what you 00:02:58.719 --> 00:03:00.780 actually pictured in your head. This framework 00:03:00.780 --> 00:03:03.020 just provides that necessary structure. OK, so 00:03:03.020 --> 00:03:04.740 let's break down these eight elements. First 00:03:04.740 --> 00:03:07.960 up, subject. This is where you describe the main 00:03:07.960 --> 00:03:10.360 focus. So if it's a person, you detail their 00:03:10.360 --> 00:03:13.979 appearance, clothes, pose, maybe even their expression. 00:03:14.080 --> 00:03:16.300 Definitely. Or if it's an object, you specify 00:03:16.300 --> 00:03:18.340 its style, its key features, things like that. 00:03:18.360 --> 00:03:20.379 Just be really clear about what it is. Got it. 00:03:20.599 --> 00:03:24.819 Element two is composition. Yeah. This designs 00:03:24.819 --> 00:03:28.000 the camera angle, the framing, how things are 00:03:28.000 --> 00:03:30.439 arranged in the shot. Are you after a tight close 00:03:30.439 --> 00:03:32.819 -up? Or maybe a really wide sweeping landscape 00:03:32.819 --> 00:03:35.439 shot. Or even something unusual, like a top -down 00:03:35.439 --> 00:03:37.719 view looking straight down. This really sets 00:03:37.719 --> 00:03:41.300 the visual stage. OK. Next up, style. This is 00:03:41.300 --> 00:03:43.039 where the artistry comes in, right? Totally. 00:03:43.240 --> 00:03:46.740 Is it photorealistic, 3D animation, maybe an 00:03:46.740 --> 00:03:50.699 oil painting vibe? minimalist, futuristic, you 00:03:50.699 --> 00:03:52.800 name it. What's the aesthetic feel you're going 00:03:52.800 --> 00:03:56.240 for? And closely linked to that element for lighting. 00:03:56.680 --> 00:03:58.639 Oh, lighting is so important for mood. It's amazing 00:03:58.639 --> 00:04:01.360 the difference it makes. Like soft morning light 00:04:01.360 --> 00:04:04.199 versus, say, dramatic sunset lighting. Exactly. 00:04:04.340 --> 00:04:06.979 Or maybe that crisp, clean look you get in a 00:04:06.979 --> 00:04:08.860 professional photo studio. You need to specify 00:04:08.860 --> 00:04:11.379 that. Makes sense. Now something crucial for 00:04:11.379 --> 00:04:14.469 anyone with a brand, colors. Absolutely critical. 00:04:14.650 --> 00:04:16.769 If you have specific brand colors, and you probably 00:04:16.769 --> 00:04:19.050 should, you need to put the hex codes right there 00:04:19.050 --> 00:04:23.550 in the prompt, like hashtag 0A4D68, hashtag 08395, 00:04:23.610 --> 00:04:25.529 whatever they are. Don't just say blue. Please 00:04:25.529 --> 00:04:28.230 don't just say blue. Using the hex codes guarantees 00:04:28.230 --> 00:04:30.810 that pixel -perfect color match across everything 00:04:30.810 --> 00:04:33.529 the AI generates. It's vital for looking professional 00:04:33.529 --> 00:04:36.089 and, you know, recognizable online. Good tip. 00:04:36.750 --> 00:04:40.189 OK, element 6 is mood. What feeling should the 00:04:40.189 --> 00:04:43.439 image evoke? Yeah, describe the emotion. Energetic, 00:04:44.000 --> 00:04:48.699 mysterious, calm, professional, confident. What's 00:04:48.699 --> 00:04:52.040 the vibe? Then we have details. This sounds straightforward 00:04:52.040 --> 00:04:54.819 like adding props or accessories. It is, but 00:04:54.819 --> 00:04:56.699 there's a really powerful trick within details 00:04:56.699 --> 00:04:59.360 which is negative prompting. Ah, telling it what 00:04:59.360 --> 00:05:02.339 you don't want. Precisely. You might say no text 00:05:02.339 --> 00:05:04.519 or no letters or no people in the background. 00:05:04.839 --> 00:05:07.040 It's surprisingly effective for cleaning up images 00:05:07.040 --> 00:05:09.100 and avoiding unwanted clutter. Okay, good one. 00:05:09.420 --> 00:05:12.230 And finally, element eight, context. This just 00:05:12.230 --> 00:05:14.009 explains the bigger picture, the setting, maybe 00:05:14.009 --> 00:05:16.189 the time period, the overall purpose. It helps 00:05:16.189 --> 00:05:18.930 ChatGPT understand the scene it's creating. Right. 00:05:19.129 --> 00:05:22.509 So to make this concrete, let's compare. A vague 00:05:22.509 --> 00:05:25.310 prompt like, create an image of a woman working. 00:05:25.589 --> 00:05:27.750 You could get anything back from that. So much 00:05:27.750 --> 00:05:30.089 left to chance. Right. Now compare it to this 00:05:30.089 --> 00:05:33.680 detailed eight element prompt. A young female 00:05:33.680 --> 00:05:37.019 marketing expert wearing a navy blue blazer confidently 00:05:37.019 --> 00:05:40.939 presenting on a futuristic tech stage. Subject. 00:05:41.279 --> 00:05:43.680 Shot from a low angle, looking up to create a 00:05:43.680 --> 00:05:47.420 sense of authority. Composition. Photorealistic. 00:05:47.560 --> 00:05:52.519 Modern style. Style. Bright stage lighting illuminating 00:05:52.519 --> 00:05:55.639 from the front. Lighting. Uses a dominant color 00:05:55.639 --> 00:05:59.279 palette of dark blue, hashtag 0b2447 and white. 00:06:00.060 --> 00:06:02.759 Colors. The image exudes a professional, innovative, 00:06:02.959 --> 00:06:05.939 and energetic mood. Mood? A large LED screen 00:06:05.939 --> 00:06:08.100 in the background displays a growth chart. Details. 00:06:08.439 --> 00:06:10.680 The setting is an international technology conference. 00:06:11.139 --> 00:06:12.939 Contest. See the difference. That level of the 00:06:12.939 --> 00:06:15.180 detail just drives massively better, more predictable 00:06:15.180 --> 00:06:16.699 results. You basically know what you're going 00:06:16.699 --> 00:06:18.000 to get. You can also take shirt just hearing 00:06:18.000 --> 00:06:19.939 the prompt. OK, so once you've got that foundation, 00:06:20.160 --> 00:06:21.720 that 8 -element framework down, the next step 00:06:21.720 --> 00:06:24.560 is making it all faster and crucially consistent 00:06:24.560 --> 00:06:26.220 for your brand. This is where it gets really 00:06:26.220 --> 00:06:28.759 efficient. Yeah, and that's where ChatGPT's memory 00:06:28.759 --> 00:06:31.120 feature comes in. This is trick hashtag two, 00:06:31.579 --> 00:06:34.360 building a brand board right inside ChatGPT using 00:06:34.360 --> 00:06:36.800 its memory. This is a really neat capability. 00:06:37.160 --> 00:06:40.240 You can actually tell ChatGPT to remember specific 00:06:40.240 --> 00:06:42.480 things about your brand. How does that work in 00:06:42.480 --> 00:06:44.319 practice? You just tell it directly. You could 00:06:44.319 --> 00:06:46.680 say something like, remember that my brand colors 00:06:46.680 --> 00:06:50.339 are moss green, hashtag five five six B2F and 00:06:50.339 --> 00:06:54.939 cream, hashtag F5F5DC. OK. Or remember my preferred 00:06:54.939 --> 00:06:58.220 image style is cozy, natural and rustic. You 00:06:58.220 --> 00:06:59.800 could even give it info about your audience. 00:06:59.980 --> 00:07:02.160 Like remember my target audience is coffee lovers 00:07:02.160 --> 00:07:04.000 and people who prefer sustainable lifestyle. 00:07:04.170 --> 00:07:07.029 And the benefit is? Massive time savings. In 00:07:07.029 --> 00:07:09.290 future prompts, instead of typing out those hex 00:07:09.290 --> 00:07:11.550 codes or describing your rustic style every single 00:07:11.550 --> 00:07:13.949 time. You just say. You just say, using my brand 00:07:13.949 --> 00:07:16.269 colors or in my brand's preferred style. Boom. 00:07:16.410 --> 00:07:19.290 Done. Wow. OK. That ensures consistency across 00:07:19.290 --> 00:07:22.430 everything. Exactly. And it saves so much repetitive 00:07:22.430 --> 00:07:24.970 typing. It seriously is a game changer for keeping 00:07:24.970 --> 00:07:27.350 that brand look tight without constant manual 00:07:27.350 --> 00:07:30.569 effort. It turns chat GPT into this super efficient 00:07:30.569 --> 00:07:33.230 brand aware assistant. leaving you free to think 00:07:33.230 --> 00:07:35.370 about the bigger creative picture. Precisely. 00:07:35.529 --> 00:07:38.329 Okay, and speaking of brand identity, Trick Hashtag 00:07:38.329 --> 00:07:40.389 4 builds right on top of that memory feature, 00:07:40.829 --> 00:07:43.389 logo creation. Yeah, remember when getting logos 00:07:43.389 --> 00:07:46.529 meant hiring a specialist, expensive software? 00:07:46.709 --> 00:07:49.470 Oh yeah, weeks of back and forth. Now, ChatGPT 00:07:49.470 --> 00:07:52.269 can whip up multiple logo concepts in minutes 00:07:52.269 --> 00:07:54.970 using those brand elements it remembers. You 00:07:54.970 --> 00:07:57.490 could give it a simple prompt like... generate 00:07:57.490 --> 00:08:01.029 a minimalist logo of a stylized coffee bean using 00:08:01.029 --> 00:08:03.170 my brand colors. And because it remembers the 00:08:03.170 --> 00:08:05.970 colors and maybe the style? It applies them automatically. 00:08:06.029 --> 00:08:08.189 You get several variations back almost instantly. 00:08:08.589 --> 00:08:10.389 This is where you see these tricks starting to 00:08:10.389 --> 00:08:13.110 layer up and become really powerful for rapid 00:08:13.110 --> 00:08:15.790 prototyping, even for core stuff like logos. 00:08:16.050 --> 00:08:18.050 OK, that's cool. And for building out, say, your 00:08:18.050 --> 00:08:20.310 personal brand online, especially on social media, 00:08:20.750 --> 00:08:22.910 trick hashtag five is creating a professional 00:08:22.910 --> 00:08:25.839 brand avatar. These are becoming really important 00:08:25.839 --> 00:08:28.459 for standing out, having a consistent face online. 00:08:28.639 --> 00:08:30.399 So how do you do that? Pretty easy, actually. 00:08:30.759 --> 00:08:33.220 You upload a clear photo of yourself. Just a 00:08:33.220 --> 00:08:36.019 headshot usually works best. Then you use a prompt 00:08:36.019 --> 00:08:39.259 like, create a professional brand avatar from 00:08:39.259 --> 00:08:42.559 this photo in a pixel art style with a background 00:08:42.559 --> 00:08:45.259 color suitable for social media. Pixel art style, 00:08:45.340 --> 00:08:47.919 OK. You can choose the style. OK. Photorealistic, 00:08:48.120 --> 00:08:50.299 cartoon, sketch, whatever fits your brand. And 00:08:50.299 --> 00:08:52.639 it usually takes, what, maybe 90 seconds? That 00:08:52.639 --> 00:08:55.340 fast. Yep. Just remember, though, the original 00:08:55.340 --> 00:08:58.100 photo matters. Your expression, the angle of 00:08:58.100 --> 00:09:00.480 your head, those things will influence the final 00:09:00.480 --> 00:09:03.059 avatar. So pick a good starting pick. Got it. 00:09:03.279 --> 00:09:06.799 Choose your reference wisely. OK, so we've covered 00:09:06.799 --> 00:09:09.720 creating images from scratch, branding them systematically. 00:09:10.159 --> 00:09:12.559 But what if you see an image out there that just 00:09:12.559 --> 00:09:14.980 clicks? You love it. And you want to kind of 00:09:14.980 --> 00:09:17.000 borrow its magic for your own stuff. Ah, the 00:09:17.000 --> 00:09:20.399 inspiration phase. That brings us to trick hashtag 00:09:20.399 --> 00:09:23.299 three. Reverse engineering images into prompts. 00:09:23.860 --> 00:09:25.620 This is like a gold mine. Sounds intriguing. 00:09:25.720 --> 00:09:28.179 How does it work? Super simple. You upload any 00:09:28.179 --> 00:09:30.559 image you like in the chat GPT. Could be an ad, 00:09:30.679 --> 00:09:33.100 an artwork, anything. And then you just ask it, 00:09:33.480 --> 00:09:35.740 describe the prompt that could have generated 00:09:35.740 --> 00:09:38.720 this image. And it tells you. It analyzes everything, 00:09:38.860 --> 00:09:42.700 the style, the composition, colors, mood, and 00:09:42.700 --> 00:09:45.460 spits out a detailed prompt that you can then 00:09:45.460 --> 00:09:47.299 tweak and use yourself. Yeah. I actually did 00:09:47.299 --> 00:09:49.299 this with an ad I kept seeing everywhere. Yeah. 00:09:49.379 --> 00:09:52.059 Felt like cracking a code. It's brilliant for 00:09:52.059 --> 00:09:55.019 analyzing successful ad creatives. If you see 00:09:55.019 --> 00:09:57.659 an ad that's clearly working, screenshot it, 00:09:57.980 --> 00:10:00.440 reverse engineer the prompt. Yeah. Bang, you've 00:10:00.440 --> 00:10:02.860 got a template to learn from or adapt. That's 00:10:02.860 --> 00:10:05.200 a really smart way to deconstruct what makes 00:10:05.200 --> 00:10:08.639 a visual work. Okay, now, prepare to be impressed. 00:10:09.000 --> 00:10:12.639 Trick, hashtag six, adding or changing elements 00:10:12.639 --> 00:10:15.100 within an existing image. This is one of the 00:10:15.100 --> 00:10:17.000 capabilities that really blows people away when 00:10:17.000 --> 00:10:18.879 they first see it. I can imagine, so you can 00:10:18.879 --> 00:10:21.879 just swap things out. Yep, or add things in, 00:10:21.980 --> 00:10:24.289 seamlessly. You upload your image, then there's 00:10:24.289 --> 00:10:26.210 usually a selection tool. You highlight the area 00:10:26.210 --> 00:10:28.330 you want to change, say, a laptop on a desk. 00:10:28.350 --> 00:10:30.470 OK. Then you just make your request, like replace 00:10:30.470 --> 00:10:32.370 the laptop on the table with a small cactus pot. 00:10:32.490 --> 00:10:34.870 And it just does it. It analyzes the lighting, 00:10:35.070 --> 00:10:37.909 the perspective, the surrounding textures, and 00:10:37.909 --> 00:10:40.149 integrates that cactus pot so it looks completely 00:10:40.149 --> 00:10:42.230 natural, like it was always meant to be there. 00:10:42.649 --> 00:10:44.740 It's incredibly clever. It feels almost like 00:10:44.740 --> 00:10:46.980 magic sometimes. That sounds incredibly useful 00:10:46.980 --> 00:10:50.019 for quick edits. Okay, for creating really unique 00:10:50.019 --> 00:10:52.639 visuals, trick hashtag eight is all about style 00:10:52.639 --> 00:10:55.120 transfer. Right. This lets you take an existing 00:10:55.120 --> 00:10:58.139 photo and completely transform its artistic style, 00:10:58.440 --> 00:11:00.740 but keep the main subject intact. Give me an 00:11:00.740 --> 00:11:03.779 example. Okay. Imagine you have a photo of, say, 00:11:03.820 --> 00:11:06.860 a busy street in Saigon at night. You could prompt, 00:11:07.259 --> 00:11:10.080 turn this photo of a Saigon street into a Van 00:11:10.080 --> 00:11:12.759 Gogh style painting, emphasizing the motion. 00:11:12.860 --> 00:11:15.659 and the night lights. Whoa! And it will reinterpret 00:11:15.659 --> 00:11:18.279 your photo in that swirling, expressive Van Gogh 00:11:18.279 --> 00:11:20.879 style. It's fantastic for turning maybe ordinary 00:11:20.879 --> 00:11:23.080 photos into something really eye -catching and 00:11:23.080 --> 00:11:25.080 unique for your content. Gives it a distinct 00:11:25.080 --> 00:11:27.299 artistic voice. Making things instantly more 00:11:27.299 --> 00:11:30.320 memorable. I like that. Okay, next up. Trick 00:11:30.320 --> 00:11:33.419 hashtag nine. Expanding the frame. Also called 00:11:33.419 --> 00:11:36.159 outpainting. That's right, outpainting. This 00:11:36.159 --> 00:11:38.139 is all about extending the borders of an image 00:11:38.139 --> 00:11:40.539 to create a larger scene. When would you use 00:11:40.539 --> 00:11:42.960 that? Perfect if you've got a great photo. but 00:11:42.960 --> 00:11:45.200 it's cropped too tightly. Or maybe you need it 00:11:45.200 --> 00:11:47.559 in a different aspect ratio, like wide for a 00:11:47.559 --> 00:11:49.620 banner, but the original is square. So you just 00:11:49.620 --> 00:11:51.700 upload the image. Upload it and give a prompt 00:11:51.700 --> 00:11:55.220 like, expand this image to the sides to a 16 00:11:55.220 --> 00:11:58.220 .9 ratio, continuing the scene of the beach at 00:11:58.220 --> 00:12:01.480 sunset. And it just fills in the blanks. Seamlessly, 00:12:01.820 --> 00:12:03.440 it continues the patterns, the lighting, the 00:12:03.440 --> 00:12:06.059 whole vibe, extending the scene outwards without 00:12:06.059 --> 00:12:09.529 any obvious joins. Like having an invisible camera 00:12:09.529 --> 00:12:12.490 zoom out. Very cool. Okay, last one in this creative 00:12:12.490 --> 00:12:16.610 manipulation section. Trick, hashtag ten. Iterative 00:12:16.610 --> 00:12:20.129 editing through conversation. This is where chat 00:12:20.129 --> 00:12:22.389 GPT really feels like your personal art director. 00:12:22.509 --> 00:12:25.250 How so? Instead of starting completely from scratch 00:12:25.250 --> 00:12:27.129 if you don't love the first image it generates. 00:12:27.190 --> 00:12:29.940 Which happens? Oh, all the time. You just talk 00:12:29.940 --> 00:12:32.659 to it. You have a conversation to refine the 00:12:32.659 --> 00:12:35.600 image. Like? You can say, OK, I like the overall 00:12:35.600 --> 00:12:37.740 composition here, but can you change the man's 00:12:37.740 --> 00:12:39.899 shirt to red and maybe add a watch on his wrist? 00:12:39.980 --> 00:12:42.259 And you can point to the areas. Yeah. You can 00:12:42.259 --> 00:12:44.659 often use that same selection tool to highlight 00:12:44.659 --> 00:12:47.539 specific bits for targeted changes. It makes 00:12:47.539 --> 00:12:50.059 fine -tuning so much faster and more intuitive. 00:12:50.580 --> 00:12:53.139 It's a collaborative process. That iterative 00:12:53.139 --> 00:12:56.460 process, that back and forth. Sounds like a massive 00:12:56.460 --> 00:12:58.759 improvement over just hitting generate again 00:12:58.759 --> 00:13:01.240 and again, hoping for the best. It really is. 00:13:01.259 --> 00:13:03.600 Saves so much frustration. OK, so that ability 00:13:03.600 --> 00:13:06.519 to refine is huge. Now let's think about how 00:13:06.519 --> 00:13:08.379 all this applies to more advanced storytelling 00:13:08.379 --> 00:13:11.299 and marketing goals. Let's talk trick hashtag 00:13:11.299 --> 00:13:14.440 seven, multi -perspective image generation. Right, 00:13:14.620 --> 00:13:16.679 this is a pretty advanced technique. But it's 00:13:16.679 --> 00:13:18.379 powerful. It's like having a pro photographer 00:13:18.379 --> 00:13:21.179 on set capturing the same scene, but from lots 00:13:21.179 --> 00:13:23.059 of different angles. OK, so how does that work? 00:13:23.460 --> 00:13:25.500 You ask for multiple angles in the first prompt. 00:13:25.539 --> 00:13:27.860 Not usually. You start with one really detailed 00:13:27.860 --> 00:13:32.000 prompt for your main scene. Let's say a minimalist 00:13:32.000 --> 00:13:35.080 white ceramic vase with a single daisy placed 00:13:35.080 --> 00:13:37.740 on an oak table, product photography style. Got 00:13:37.740 --> 00:13:40.399 it. Nice and specific. Chad GPT generates that. 00:13:40.779 --> 00:13:43.620 Then you follow up. You say, OK, now show the 00:13:43.620 --> 00:13:46.820 same scene, but from a top down view. or create 00:13:46.820 --> 00:13:49.679 a close -up shot focusing on the texture of the 00:13:49.679 --> 00:13:52.519 ceramic face. Ah, so you build on the first image. 00:13:52.779 --> 00:13:55.220 Exactly. And you end up with a whole set of related 00:13:55.220 --> 00:13:57.820 images that tell a much more complete visual 00:13:57.820 --> 00:14:01.120 story. Perfect for, say, a product launch or 00:14:01.120 --> 00:14:03.700 a detailed feature showcase in a campaign. That 00:14:03.700 --> 00:14:06.320 makes total sense for really showing off a product. 00:14:06.360 --> 00:14:09.019 Yeah. Okay, then for direct marketing impact... 00:14:08.879 --> 00:14:12.700 Trick, hashtag 11, creating high converting ad 00:14:12.700 --> 00:14:15.139 creative. Yeah, this is where ChatGPT can work 00:14:15.139 --> 00:14:17.720 directly off your ad copy. It turns your words 00:14:17.720 --> 00:14:20.080 into visuals. So you'd paste in your ad text. 00:14:20.159 --> 00:14:23.720 You could. For example, try a prompt like, create 00:14:23.720 --> 00:14:26.299 an Instagram ad creative in my branding that 00:14:26.299 --> 00:14:28.879 aligns with the following copy. Learning a new 00:14:28.879 --> 00:14:31.200 language has never been easier. Download the 00:14:31.200 --> 00:14:33.940 XYZ app to speak confidently in just 30 days. 00:14:34.059 --> 00:14:36.159 And it generates an image based on that feeling. 00:14:36.440 --> 00:14:38.909 Precisely. The key advice here, though, is to 00:14:38.909 --> 00:14:41.529 keep your visual instructions fairly broad. Don't 00:14:41.529 --> 00:14:43.549 just ask it to literally illustrate the text. 00:14:43.870 --> 00:14:45.950 You want to give it some creative freedom. Let 00:14:45.950 --> 00:14:48.269 it interpret the feeling and the benefit in the 00:14:48.269 --> 00:14:50.850 copy to create something more dynamic and engaging, 00:14:51.110 --> 00:14:53.090 rather than just a literal picture of someone 00:14:53.090 --> 00:14:55.669 learning a language. Gotcha. Let the AI be creative. 00:14:55.830 --> 00:14:57.690 Okay, and for the really big narrative ideas, 00:14:58.129 --> 00:15:01.370 the most advanced technique. Trick, hashtag 12, 00:15:01.769 --> 00:15:04.110 multi -scene storytelling. This is where you 00:15:04.110 --> 00:15:06.350 create a sequence of connected images that show 00:15:06.350 --> 00:15:08.909 a transformation or a progression over time. 00:15:09.149 --> 00:15:12.149 Think before and after, or showing a process 00:15:12.149 --> 00:15:14.269 step by step. Like telling a story visually. 00:15:14.809 --> 00:15:17.029 Exactly. You could craft, say, a farm -to -table 00:15:17.029 --> 00:15:19.710 story across maybe three images. OK, like scene 00:15:19.710 --> 00:15:22.549 one. Scene one, a farmer tending to a lush, organic 00:15:22.549 --> 00:15:24.730 vegetable garden under the morning sun, nice 00:15:24.730 --> 00:15:27.990 and fresh. Scene two. Scene two? A chef preparing 00:15:27.990 --> 00:15:30.149 a fresh salad with those same vegetables in a 00:15:30.149 --> 00:15:33.000 modern kitchen. Show the preparation. And scene 00:15:33.000 --> 00:15:35.399 three. Scene three. A family happily enjoying 00:15:35.399 --> 00:15:37.679 that beautiful salad at a cozy restaurant table. 00:15:38.320 --> 00:15:42.179 The final result. The enjoyment. Ah, I see. It 00:15:42.179 --> 00:15:45.159 connects the dots visually. Precisely. It creates 00:15:45.159 --> 00:15:48.000 that full narrative arc. Really powerful for 00:15:48.000 --> 00:15:50.419 marketing campaigns. Maybe a social media series 00:15:50.419 --> 00:15:53.200 explaining something or even educational content 00:15:53.200 --> 00:15:55.360 walking people through a concept. That's super 00:15:55.360 --> 00:15:57.990 useful. OK, so we've covered a ton of ground 00:15:57.990 --> 00:16:00.570 here, these amazing capabilities from the basics 00:16:00.570 --> 00:16:03.289 of prompting right through to complex visual 00:16:03.289 --> 00:16:06.029 stories. But to really get the most out of this 00:16:06.029 --> 00:16:09.210 and avoid tearing your hair out. Huh, yes. There 00:16:09.210 --> 00:16:11.409 are definitely pitfalls. Let's quickly touch 00:16:11.409 --> 00:16:13.929 on a few common mistakes people make. First one 00:16:13.929 --> 00:16:17.970 seems obvious after our chat, but. Vague prompts. 00:16:18.090 --> 00:16:19.769 Oh the classic you'll just never get the same 00:16:19.769 --> 00:16:22.750 quality from a car as you will from You know 00:16:22.750 --> 00:16:25.830 a sleek red convertible sports car driving along 00:16:25.830 --> 00:16:28.710 a winding coastal road at sunset Professional 00:16:28.710 --> 00:16:31.129 cinematic lighting high detail night and day 00:16:31.129 --> 00:16:33.450 difference. Okay steak number two forgetting 00:16:33.450 --> 00:16:35.230 negative prompts We touched on this but it's 00:16:35.230 --> 00:16:37.669 worth repeating if you absolutely don't want 00:16:37.669 --> 00:16:40.570 something text on the image Maybe a certain object 00:16:40.570 --> 00:16:44.149 extra fingers Tell it. Add no text, no letters, 00:16:44.370 --> 00:16:46.450 no watermarks, whatever it is. It's amazing how 00:16:46.450 --> 00:16:49.289 one stray element can ruin it. It really can. 00:16:49.590 --> 00:16:52.549 So be explicit about the don'ts as well as the 00:16:52.549 --> 00:16:55.750 do's. Good reminder. Next mistake. Messing up 00:16:55.750 --> 00:16:58.090 brand consistency. Yeah. If you've gone to the 00:16:58.090 --> 00:17:00.350 trouble of setting up your brand colors and style, 00:17:00.870 --> 00:17:03.769 maybe using the memory feature. Use them. Don't 00:17:03.769 --> 00:17:05.890 just accept a generation that looks totally off 00:17:05.890 --> 00:17:07.829 brand just because it's technically good. Keep 00:17:07.829 --> 00:17:11.269 it consistent. And the last big mistake. Accepting 00:17:11.269 --> 00:17:14.529 the first result as final. Treat that first image 00:17:14.529 --> 00:17:18.069 generation as a draft, a starting point. Use 00:17:18.069 --> 00:17:20.329 that iterative editing we talked about. Exactly. 00:17:20.849 --> 00:17:23.029 Use the conversation, use the selection tool, 00:17:23.289 --> 00:17:25.869 tweak it, refine it. Don't settle for okay when 00:17:25.869 --> 00:17:28.170 perfect is just a few conversational edits away. 00:17:28.690 --> 00:17:31.109 Solid advice. Avoiding those pitfalls really 00:17:31.109 --> 00:17:32.950 will make the whole creative process smoother 00:17:32.950 --> 00:17:35.680 and the results much better. Absolutely. It's 00:17:35.680 --> 00:17:38.619 about optimizing how you work with the AI. Treat 00:17:38.619 --> 00:17:40.500 it like that collaborative partner we mentioned. 00:17:40.740 --> 00:17:43.180 Definitely. So these 12 -chat GPT image tricks, 00:17:43.559 --> 00:17:45.539 they really do transform how you can approach 00:17:45.539 --> 00:17:48.099 visual content. I mean, from nailing that 8 -element 00:17:48.099 --> 00:17:50.759 prompt foundation right up to crafting multi 00:17:50.759 --> 00:17:53.940 -scene stories. It puts truly professional -grade 00:17:53.940 --> 00:17:58.359 tools directly into your hands. Tools that, honestly, 00:17:58.779 --> 00:18:01.259 used to be reserved for highly skilled designers 00:18:01.259 --> 00:18:03.740 with expensive software. And long timelines. 00:18:03.859 --> 00:18:06.400 And long timelines, yes. Remember, as we've said, 00:18:06.579 --> 00:18:09.839 ChatGPT is your creative partner here. You bring 00:18:09.839 --> 00:18:12.299 the vision. You give the direction. You provide 00:18:12.299 --> 00:18:15.140 that crucial feedback. And it handles the heavy 00:18:15.140 --> 00:18:17.680 lifting, the technical execution. The creative 00:18:17.680 --> 00:18:21.240 potential is just immense once you get comfortable 00:18:21.240 --> 00:18:23.259 with these techniques. So the big question for 00:18:23.259 --> 00:18:25.279 you listening is, now that you have these kinds 00:18:25.279 --> 00:18:28.079 of tools at your fingertips, what visual story 00:18:28.079 --> 00:18:30.940 are you finally going to bring to life? Or what 00:18:30.940 --> 00:18:33.859 creative barrier that may be felt too high before? 00:18:34.089 --> 00:18:35.710 Are you going to break through now? Don't feel 00:18:35.710 --> 00:18:38.230 you have to master all 12 at once. No, definitely 00:18:38.230 --> 00:18:40.569 not. Maybe just pick one or two techniques that 00:18:40.569 --> 00:18:42.410 really resonate with what you need right now. 00:18:42.509 --> 00:18:44.369 Give them a try. See how quickly you can start 00:18:44.369 --> 00:18:47.230 elevating your visual game. The future of creative 00:18:47.230 --> 00:18:48.730 freedom is kind of already here.