All right, let's dive right into this. You've
probably seen the headlines, right? All the buzz
around Google dropping VEO3, their new text -to
-video model. Oh, yeah, it's everywhere. And,
you know, yeah, everyone's getting excited about
making these wild, kind of surreal clips. Like,
did you see that one with the Yeti skateboarding?
Yeah, or the grandmas doing backslips. It's mind
-blowing tech, totally. It really is. But if
we're being real. That's not the main story here,
is it? No, it's really not the whole picture
at all. While the Internet, understandably, is
kind of captivated by the fun viral bits you
can create, the truly game -changing thing that
we're just starting to wrap our heads around,
it's how these tools like VEO3, when you actually
combine them within a really smart strategic
research and content framework, can become, well...
They can basically fuel entire automated marketing
systems. See, that's what got us hooked on the
source material you shared. It wasn't just about
the video tech. It was this guide outlining a
super specific multi -phase workflow. And, you
know, it's not just VEO3. It brings in other
AI tools, too, like Notebook LM for research,
Gemini for content, and even Dama for polish.
Yeah, it's about the system. And our mission
today really is to unpack this whole process
they lay out. It shows how taking just one deep
research effort, doing that work up front can
essentially power what they describe as this
perpetual marketing engine. Something designed
to just, you know, run and generate leads for
you automatically. It's a perpetual lead generation
engine. I mean, who doesn't want that, right?
Exactly. OK, so let's zoom out for a second.
What does this engine even look like at a high
level? The source breaks it into like four main
phases, right? Yeah, that's the core blueprint.
Phase one is the deep research. It's all about
digging in to find those, you know, often kind
of hidden real customer pain points. What are
people actually struggling with? Gotcha. And
then phase two is taking that research and moving
into high value content creation. You build something
based on those pain points, something valuable
enough to be, say, a lid magnet. Exactly. And
phase three is what they call the video driven
strategy. This is where you take that cornerstone
content, that lead magnet you just built and
figure out how to turn it into a ton of ideas
specifically designed for video content. Which
makes sense, obviously, with the EO3 in the mix.
And then finally, phase four, the automated distribution
piece, that's actually setting up the marketing
funnel, the whole thing to, you know, capture
those leads automatically. Right. And the key
differentiator here, they emphasize, isn't just
making a few cool videos for a week. Right. Not
just one off. No. It's about constructing a system
that, you know. Could potentially run for months,
maybe even a year, constantly bringing in qualified
leads on autopilot while you and your team are
off doing other important stuff. That's the big
promise. OK, so let's get into phase one, the
foundation. This is the research part, obviously.
And the source just keeps hammering home. You
have to understand your audience's real pain
points. Yeah. Not what you assume they care about,
but what they're actually genuinely struggling
with. Yeah, it kind of starts with, you know,
really listening. The guide suggests using Google's
Notebook LM as the central hub for all this research.
Notebook LM, you know. So how do you, like, actually
find and tap into that real voice they talk about?
This is where it gets pretty interesting. They
mention Notebook LM's Discover Sources feature.
It lets you pull in data from the web. OK. And
the guide specifically highlights pulling data
from Reddit communities subreddits, which, you
know, if you think about it, it's kind of brilliant
because that's where people often go to vent,
ask raw questions or complain publicly. Oh, wow.
So you're not just running surveys or guessing.
You're literally going to the digital town square
where people are like airing their frustrations.
Precisely. The goal, according to the guide,
is to create a specific source document within
Notebook LM, maybe call it something straightforward
like user pain points. Right. And you fill this
up with the actual conversations, the raw, unfiltered
language directly from your target market. Man,
that feels like a pain point goldmine, like you
said. Or like the guide puts it, you're looking
for phrases that just scream frustration. Totally.
They suggest scouting for things like, why is
whatever your industry or topic is maybe navigating
financial planning so unbelievably complicated?
Yeah. Or like I'm so frustrated with a common
problem, like figuring out social media marketing
for my small business. Exactly. Or maybe does
anyone else struggle with a very specific niche
issue? Or I've tried literally every tool for
a task and they all just they kind of suck because,
you know, that's where the unmet need really
is. Exactly. That raw frustration. Yeah. That's
where the opportunity lies. And the guide even
provides a prompt. You can pop into Notebook
LM once you've loaded up these sources to brainstorm
potential topics for, you know, the bigger long
form research project that's going to be your
lead magnet based directly on these pain points.
OK, so you've mined this raw goldmine of audience
pain points in Notebook LM. Phase two is taking
that and turning it into something really valuable,
building the lead magnet. Yeah, you transform
those raw insights, that validated pain, into
a comprehensive guide or a report. Something
so valuable that someone in your target audience
would happily give you their email address to
get it. And the tool they really lean on here
is Gemini, specifically using its deep research
feature. Yes, that's the core engine for this
part. And the strategy they recommend, which
is kind of cool, is what they call the meta prompt
strategy. A meta prompt. OK, that sounds a bit
fancy. What does that actually mean in practice?
Well, it's not like, you know, the company meta.
It's about thinking like one level above the
final prompt instead of just. directly prompting
Gemini to write a guide about X based on these
pain points, you first use a prompt to create
a really detailed, extensive set of instructions
for Gemini. So the first prompt's job is just
to build the second, much more powerful and specific
prompt. Okay. So you're using AI to help you
write a better prompt for the AI that's going
to do the main work. That is kind of meta. Kind
of meta. Totally. And this meta prompt framework.
according to the guide, is designed to ensure
the final report is super comprehensive. Right.
It tells Gemini to structure it with a clear
title, a detailed table of contents, write it
in a narrative style that weaves in stories and
insights, include a deep analysis of the problem,
cover trends, regulations, the psychology behind
the pain points, maybe case studies, and crucially,
end with a clear call to action. Wow, that's
basically instructing Gemini to act like a full
-on research analyst and a content strategist
all rolled into one. Pretty much, yeah. And then
once you've got that meticulously crafted AI
-generated super prompt, you just open a new
Gemini chat. Make sure you're using a powerful
model. They mentioned Gemini 2 .5 Pro. You enable
the deep research mode. Ah, that's the key button,
I guess. That's the key setting, yeah. And then
you just paste in your detailed metaprompt generated
prompt and, you know, you let it run. And what
comes out? What you typically get back is this
massive, multi -thousand word report with all
the research integrated, often with citations.
Something that a human expert would normally
spend, like, weeks, maybe even months, researching
and writing. That is actually incredible when
you think about it. You go from, what, raw frustration
captured on Reddit to a fully researched, comprehensive
report, like, in minutes. The research and synthesis
part, yeah, absolutely. The report itself is
the output. Now, the guide is clear though. A
raw text document, no matter how well researched,
isn't a compelling lead magnet. You got to make
it look good. Right. Nobody wants a giant wall
of text. People expect a nice professional PDF
guide. Exactly. And for that, they suggest using
Gamma. They point out it has a free tier, which
is always nice. Oh, good. The process is export
Gemini's output to, say, Google Docs and hop
over to Gamma. Choose AI import. Connect your
Google Drive. Select document format. This is
important. Not like a slide deck format. Not
presentation slides. And crucially, select preserve
content. Right. Preserve content. So it actually
keeps your structure and like. Headings. Yeah,
that's the goal. Gamma then kind of automatically
transforms that Google Doc into this professionally
designed document with nice layouts, maybe add
some images, consistent formatting. That saves
a ton of design work. Totally. They also have
this pro tip. Before you export the final PDF
from Gamma, just double check the page setup
to make sure it's letter or A4 size, not some
weird slide dimension. That's a smart detail.
Nobody wants to try and print a guide that's
formatted like a presentation slide. Definitely
not. Okay, so you've got the valuable lead magnet.
Now, phase three, the content multiplication
strategy. This is where you take that one big
guide and break it down into dozens, maybe even
hundreds of smaller content pieces. Yeah, this
is the atomization. You take your cornerstone
guide, which is the hub, and break it down into
all these smaller spokes. And the whole point
of those spokes is to drive traffic back to the
landing page for the hub. Right. Get people to
download the big guide. Precisely. That's the
engine part. And the guide provides a specific
prompt for Gemini here, specifically designed
to brainstorm these spoke ideas, aiming for maybe
10 to 20 short form video concepts generated
directly from the content of that main guide.
Short form video makes total sense, especially
if VEO3 is going to be your tool. Right. And
they really focus on finding the viral angle
for these video ideas. Yeah. Thinking about platforms
like TikTok and Instagram Reels, they suggest
looking for angles that are humorous and relatable
or validating and empathetic. You know, making
people feel like they're not alone in their struggle
or maybe revealing like a behind the scenes look
or using parody and satire. OK, like if your
guide was about, say, navigating the crazy world
of health insurance, a viral video idea could
be ridiculous things insurance companies have
actually said. Totally. Something that uses humor.
Sure. But it taps into a real shared frustration
people have. Yeah, makes sense. And the guide
even gives you a prompt to push Gemini to add
those satirical twists to the ideas, specifically
mentioning an SNL or TikTok style vibe and making
sure that the call to action to download the
guide is baked into the concept. OK, so now you've
got like a whole list of viral -ish video ideas
based on your core content. Phase four is scripting
these ideas, but specifically for VEO3 success.
This is where you really have to like. Work with
the tool, not fight its limitations. Yes, absolutely.
Yeah. Understanding the tool's quirks is critical.
And the biggest one they highlight right now
with video three is character continuity. Meaning
you can't just generate five different clips
and expect the exact same person to be in all
of them looking identical every time. Right.
It's not quite there yet from what the guide
suggests. But the really smart insight they offer
is that this limitation, it actually forces you
to be more creative and lean into video formats
that thrive on having different people or characters
in different segments. That's that's actually
a really cool way to spin a technical limitation.
Like instead of seeing it as a problem, see it
as a creative constraint that pushes you towards
more dynamic stuff. Exactly. They suggest formats
like man on the street interviews where you'd
naturally have different people. Oh, yeah. Or
customer testimonial mashups, social media reaction
videos or documentary style montages. These types
of videos are built on. featuring different individuals
or scenes. Okay, yeah, that makes perfect sense.
And they give a pretty detailed VEO3 prompt structure
for generating these scripts. They do. It's designed
to generate like four different scripts for one
video idea and explicitly tailored for VEO3's
lack of continuity, meaning each segment or moment
features a different person. The overall style
is a fast -paced montage. And they even break
down the timing, which is super helpful, like
for a 40 -second video. Oh, yeah, I saw that.
Like specific seconds for the hook, snappy intro
line at .03. They actually highlight the .03
mark as the most important segment. Yeah, that
initial hook is absolutely make or break for
short -form video, right? Totally. Got to grab
them fast. Then they bring it down into the setup,
introduction, progression, escalation, climax,
and the final CTA around the 40 -second mark.
Wow. Very specific. And they just reiterate using
those multi -speaker formats, making sure the
characters are distinct, leaning into maybe a
satirical or stylized tone depending on the idea,
and always, always including that crystal clear
to upload the full guide below or whatever the
CTA is. It really feels like they've reverse
engineered the process to work with VEO3's current
strengths and weaknesses. That's definitely the
approach they outline. Now, quickly on the actual
production part itself. Getting access to VEO3
right now. As of, you know, June 2025, the guide
mentions it's typically through Google's premium
AI tiers like Gemini Ultra or similar programs.
So it's not just like publicly available or free
for everybody yet. No, it's presented as a professional
level tool with a corresponding professional
price point, maybe around $150 to $250 a month,
depending on the tier. And you generally need
a personal Google account linked initially based
on what the guide says. But for a business or
a marketer. That potential ROI could be huge,
I guess, if this system works. Potentially, yeah.
And creating and editing the video segments involves
generating each short clip, maybe 8, 10 seconds
separately, using a unique prompt for each, varying
the character or scene. So you generate like
four to six different small pieces of video and
then use an editor to put them all together.
Exactly, stitching them together. And the guide
suggests... Smells like CapCut, which is pretty
popular for basic editing on mobile or desktop,
adding text, music, stuff like that. Yeah, I've
used CapCut. Pretty easy. Or Descript, which
is a bit more advanced and lets you edit the
video by editing the transcript, which is kind
of wild. Oh, that's cool. The ultimate goal is
to take all these individual AI -generated bits
and weave them into one single compelling story
that flows, and most importantly... drives people
to that call to action. Okay, so you've got these
engaging, fast -paced videos. Now for the final
piece, building the actual, complete, automated
marketing funnel. The videos are just the attention
-grabbing top of the funnel. Right, they grab
people. But you need the rest of the machine
to actually capture the lead and deliver the
value. Makes sense. And that starts with a high
-conversion landing page. Where the video directs
people to go, obviously. The guide is really
specific about this page. It needs a super clear,
benefit -driven headline. Tell them what they'll
get. Right. Focus on the value. A brief description
highlighting the key takeaways from the guide.
A dead simple email capture form just asking
for the email address is usually best for conversion.
Keep it simple. And then, crucially, automated
delivery of the lead magnet through your email
marketing service. Make it absolutely frictionless
for people to trade their email for that valuable
guide. Precisely. And they mention tools you
can use for this, like lead pages, card, or even
just the landing page features built into tools
like MailChimp. Okay. They even suggest you could
potentially use Gemini to help you write the
HTML code for a really basic page if you want
to go that route. Interesting option. And then
the distribution strategy for these videos, how
do you actually get them in front of people to
start the engine? The VEO3 videos you've created
become the fuel for the top of your funnel. Post
them everywhere as native social media videos.
TikTok, Instagram Reels, LinkedIn, Facebook,
YouTube Shorts. Hit all the channels. If you
have an existing email list, you can send them
there too. And if you have the budget, take the
best performers, the ones that are getting the
most traction, and use them for paid social ads.
Smart. Amplify what works. The key, the guide
emphasizes, is that every single video has that
very clear, very direct call to action. Download
the full guide here, sending them straight to
your landing page. It's not just random content.
It's all interconnected, leading to that one
key action. That's the core principle behind
this whole system. And the guide also touches
on the economics, the potential ROI, what's the
investment. What does this cost? Well, there's
the VEO3 access cost, obviously. They estimate
maybe four to eight hours for the initial setup
of this whole system, doing the research, creating
the lead magnet, scripting the videos, setting
up the basic funnel. OK, so a bit of upfront
time. Yeah. And then there are costs for other
tools, though. As we mentioned, many have free
or affordable tiers. Right. And the potential
return on that investment. It's potentially significant
because, as they point out, you're building a
perpetual asset. That lead magnet keeps generating
leads for months, potentially years, from the
initial setup. Wow. There's the viral potential
one video could catch fire and bring a massive
influx of free exposure and leads. It's 247 automation.
The system is working for you around the clock.
Working while you sleep. Exactly. And it's a
scalable process. Once you've built one, you
have a blueprint to replicate it for other audience
segments or different pain points. So you front
load the work once, build the machine, and then
it runs for a long time, continually generating
leads. That's where the ROI really seems compelling.
That's absolutely the core value proposition
of this approach outlined in the guide. Let's
kind of look at the bigger picture for a second.
Where does this specific workflow fit into the
overall future of AI driven marketing? What's
really fascinating here is that high quality
video creation, something that used to be really
expensive and time consuming, is being democratized
super rapidly. Yeah, it feels like it's changing
fast. And that has huge implications for marketing.
I mean, does that just mean way more competition
if everyone can suddenly make good videos? Definitely.
The sheer volume of content out there is just
going to. explode, right? Yeah. So the guide
argues that strategy and quality are going to
matter more than ever before. If making the video
is easy, the competitive advantage shifts. It's
not about who can produce a video, but who produces
the right video for the right audience with the
right message as part of the right system. And
you're going to need authentic messaging to actually
cut through all that noise. Absolutely. AI can
give you the visuals, the structure. Help with
the writing. But that core message, the genuine
understanding of the audience's pain point, the
unique angle that's the human part. And that's
what's going to make content resonate and stand
out. That makes sense. And honestly, building
these integrated systems like the one detailed
in this guide is going to provide a massive advantage
over just creating isolated one off viral clips,
no matter how cool they are. So it all comes
back to the system, the engine, not just the
individual pieces. Exactly. The guide wraps up.
You know, by saying that the future of marketing,
it's kind of already here and it's way more accessible
than maybe people realize. The real question
is just whether you jump in and lead the change
or end up scrambling to catch up later. It really
feels like a call to action for marketers and
entrepreneurs to start experimenting, to start
building these sophisticated systems now that
the tools are becoming available. OK, let's wrap
up this deep dive then. I think the core takeaway
from looking at this specific guide. It isn't
just that, hey, VEO3 makes cool videos. It's
that these powerful AI tools, when you've combined
them strategically, let you build genuinely automated
marketing systems that can drive growth. It's
that whole chain. Deep research leading to a
high -value lead magnet, which is then broken
down into multiplied content like those short
videos, all feeding into an automated distribution
funnel. That's the industry they're talking about.
Right. It's shifting the focus from just content
creation to building a growth machine. And, you
know, here's just something for you to think
about after listening. Given how fast these AI
tools are evolving, what previously super time
consuming marketing task, what could you actually
start building an automated AI system for maybe
using this kind of layered workflow starting
today?