WEBVTT 00:00:00.000 --> 00:00:01.679 All right, let's dive right into this. You've 00:00:01.679 --> 00:00:03.980 probably seen the headlines, right? All the buzz 00:00:03.980 --> 00:00:08.320 around Google dropping VEO3, their new text -to 00:00:08.320 --> 00:00:10.439 -video model. Oh, yeah, it's everywhere. And, 00:00:10.500 --> 00:00:12.179 you know, yeah, everyone's getting excited about 00:00:12.179 --> 00:00:14.699 making these wild, kind of surreal clips. Like, 00:00:14.759 --> 00:00:17.940 did you see that one with the Yeti skateboarding? 00:00:18.019 --> 00:00:21.539 Yeah, or the grandmas doing backslips. It's mind 00:00:21.539 --> 00:00:23.899 -blowing tech, totally. It really is. But if 00:00:23.899 --> 00:00:27.109 we're being real. That's not the main story here, 00:00:27.210 --> 00:00:29.530 is it? No, it's really not the whole picture 00:00:29.530 --> 00:00:32.630 at all. While the Internet, understandably, is 00:00:32.630 --> 00:00:35.490 kind of captivated by the fun viral bits you 00:00:35.490 --> 00:00:38.210 can create, the truly game -changing thing that 00:00:38.210 --> 00:00:39.909 we're just starting to wrap our heads around, 00:00:40.049 --> 00:00:43.369 it's how these tools like VEO3, when you actually 00:00:43.369 --> 00:00:45.829 combine them within a really smart strategic 00:00:45.829 --> 00:00:49.570 research and content framework, can become, well... 00:00:50.880 --> 00:00:53.240 They can basically fuel entire automated marketing 00:00:53.240 --> 00:00:55.640 systems. See, that's what got us hooked on the 00:00:55.640 --> 00:00:57.399 source material you shared. It wasn't just about 00:00:57.399 --> 00:01:00.079 the video tech. It was this guide outlining a 00:01:00.079 --> 00:01:03.340 super specific multi -phase workflow. And, you 00:01:03.340 --> 00:01:05.719 know, it's not just VEO3. It brings in other 00:01:05.719 --> 00:01:08.799 AI tools, too, like Notebook LM for research, 00:01:09.079 --> 00:01:12.760 Gemini for content, and even Dama for polish. 00:01:13.099 --> 00:01:15.530 Yeah, it's about the system. And our mission 00:01:15.530 --> 00:01:17.890 today really is to unpack this whole process 00:01:17.890 --> 00:01:20.689 they lay out. It shows how taking just one deep 00:01:20.689 --> 00:01:23.629 research effort, doing that work up front can 00:01:23.629 --> 00:01:28.409 essentially power what they describe as this 00:01:28.409 --> 00:01:30.709 perpetual marketing engine. Something designed 00:01:30.709 --> 00:01:33.390 to just, you know, run and generate leads for 00:01:33.390 --> 00:01:35.030 you automatically. It's a perpetual lead generation 00:01:35.030 --> 00:01:37.049 engine. I mean, who doesn't want that, right? 00:01:37.170 --> 00:01:39.230 Exactly. OK, so let's zoom out for a second. 00:01:39.329 --> 00:01:41.349 What does this engine even look like at a high 00:01:41.349 --> 00:01:43.769 level? The source breaks it into like four main 00:01:43.769 --> 00:01:45.890 phases, right? Yeah, that's the core blueprint. 00:01:46.049 --> 00:01:48.129 Phase one is the deep research. It's all about 00:01:48.129 --> 00:01:50.230 digging in to find those, you know, often kind 00:01:50.230 --> 00:01:53.420 of hidden real customer pain points. What are 00:01:53.420 --> 00:01:55.200 people actually struggling with? Gotcha. And 00:01:55.200 --> 00:01:57.099 then phase two is taking that research and moving 00:01:57.099 --> 00:02:00.019 into high value content creation. You build something 00:02:00.019 --> 00:02:02.000 based on those pain points, something valuable 00:02:02.000 --> 00:02:05.159 enough to be, say, a lid magnet. Exactly. And 00:02:05.159 --> 00:02:07.019 phase three is what they call the video driven 00:02:07.019 --> 00:02:09.740 strategy. This is where you take that cornerstone 00:02:09.740 --> 00:02:11.879 content, that lead magnet you just built and 00:02:11.879 --> 00:02:14.620 figure out how to turn it into a ton of ideas 00:02:14.620 --> 00:02:17.419 specifically designed for video content. Which 00:02:17.419 --> 00:02:19.599 makes sense, obviously, with the EO3 in the mix. 00:02:20.110 --> 00:02:22.849 And then finally, phase four, the automated distribution 00:02:22.849 --> 00:02:25.370 piece, that's actually setting up the marketing 00:02:25.370 --> 00:02:28.930 funnel, the whole thing to, you know, capture 00:02:28.930 --> 00:02:31.370 those leads automatically. Right. And the key 00:02:31.370 --> 00:02:34.090 differentiator here, they emphasize, isn't just 00:02:34.090 --> 00:02:36.729 making a few cool videos for a week. Right. Not 00:02:36.729 --> 00:02:39.889 just one off. No. It's about constructing a system 00:02:39.889 --> 00:02:43.520 that, you know. Could potentially run for months, 00:02:43.620 --> 00:02:46.340 maybe even a year, constantly bringing in qualified 00:02:46.340 --> 00:02:49.120 leads on autopilot while you and your team are 00:02:49.120 --> 00:02:52.159 off doing other important stuff. That's the big 00:02:52.159 --> 00:02:54.280 promise. OK, so let's get into phase one, the 00:02:54.280 --> 00:02:56.280 foundation. This is the research part, obviously. 00:02:56.599 --> 00:02:59.960 And the source just keeps hammering home. You 00:02:59.960 --> 00:03:02.199 have to understand your audience's real pain 00:03:02.199 --> 00:03:04.719 points. Yeah. Not what you assume they care about, 00:03:04.819 --> 00:03:07.080 but what they're actually genuinely struggling 00:03:07.080 --> 00:03:08.879 with. Yeah, it kind of starts with, you know, 00:03:08.879 --> 00:03:13.400 really listening. The guide suggests using Google's 00:03:13.400 --> 00:03:16.659 Notebook LM as the central hub for all this research. 00:03:16.919 --> 00:03:20.319 Notebook LM, you know. So how do you, like, actually 00:03:20.319 --> 00:03:23.460 find and tap into that real voice they talk about? 00:03:23.719 --> 00:03:25.620 This is where it gets pretty interesting. They 00:03:25.620 --> 00:03:28.800 mention Notebook LM's Discover Sources feature. 00:03:29.060 --> 00:03:32.240 It lets you pull in data from the web. OK. And 00:03:32.240 --> 00:03:35.139 the guide specifically highlights pulling data 00:03:35.139 --> 00:03:38.620 from Reddit communities subreddits, which, you 00:03:38.620 --> 00:03:40.199 know, if you think about it, it's kind of brilliant 00:03:40.199 --> 00:03:41.620 because that's where people often go to vent, 00:03:41.800 --> 00:03:44.599 ask raw questions or complain publicly. Oh, wow. 00:03:44.719 --> 00:03:47.180 So you're not just running surveys or guessing. 00:03:47.280 --> 00:03:49.000 You're literally going to the digital town square 00:03:49.000 --> 00:03:50.939 where people are like airing their frustrations. 00:03:51.099 --> 00:03:53.360 Precisely. The goal, according to the guide, 00:03:53.500 --> 00:03:55.960 is to create a specific source document within 00:03:55.960 --> 00:03:57.919 Notebook LM, maybe call it something straightforward 00:03:57.919 --> 00:04:01.180 like user pain points. Right. And you fill this 00:04:01.180 --> 00:04:04.340 up with the actual conversations, the raw, unfiltered 00:04:04.340 --> 00:04:07.120 language directly from your target market. Man, 00:04:07.120 --> 00:04:09.280 that feels like a pain point goldmine, like you 00:04:09.280 --> 00:04:11.919 said. Or like the guide puts it, you're looking 00:04:11.919 --> 00:04:14.439 for phrases that just scream frustration. Totally. 00:04:14.580 --> 00:04:17.959 They suggest scouting for things like, why is 00:04:17.959 --> 00:04:20.959 whatever your industry or topic is maybe navigating 00:04:20.959 --> 00:04:23.639 financial planning so unbelievably complicated? 00:04:24.379 --> 00:04:26.579 Yeah. Or like I'm so frustrated with a common 00:04:26.579 --> 00:04:28.920 problem, like figuring out social media marketing 00:04:28.920 --> 00:04:33.240 for my small business. Exactly. Or maybe does 00:04:33.240 --> 00:04:35.899 anyone else struggle with a very specific niche 00:04:35.899 --> 00:04:38.579 issue? Or I've tried literally every tool for 00:04:38.579 --> 00:04:41.540 a task and they all just they kind of suck because, 00:04:41.560 --> 00:04:43.899 you know, that's where the unmet need really 00:04:43.899 --> 00:04:46.879 is. Exactly. That raw frustration. Yeah. That's 00:04:46.879 --> 00:04:49.279 where the opportunity lies. And the guide even 00:04:49.279 --> 00:04:51.339 provides a prompt. You can pop into Notebook 00:04:51.339 --> 00:04:54.079 LM once you've loaded up these sources to brainstorm 00:04:54.079 --> 00:04:57.160 potential topics for, you know, the bigger long 00:04:57.160 --> 00:04:58.839 form research project that's going to be your 00:04:58.839 --> 00:05:01.319 lead magnet based directly on these pain points. 00:05:01.439 --> 00:05:04.060 OK, so you've mined this raw goldmine of audience 00:05:04.060 --> 00:05:07.040 pain points in Notebook LM. Phase two is taking 00:05:07.040 --> 00:05:08.920 that and turning it into something really valuable, 00:05:09.079 --> 00:05:11.279 building the lead magnet. Yeah, you transform 00:05:11.279 --> 00:05:14.620 those raw insights, that validated pain, into 00:05:14.620 --> 00:05:17.199 a comprehensive guide or a report. Something 00:05:17.199 --> 00:05:19.339 so valuable that someone in your target audience 00:05:19.339 --> 00:05:21.339 would happily give you their email address to 00:05:21.339 --> 00:05:23.269 get it. And the tool they really lean on here 00:05:23.269 --> 00:05:25.970 is Gemini, specifically using its deep research 00:05:25.970 --> 00:05:28.750 feature. Yes, that's the core engine for this 00:05:28.750 --> 00:05:30.990 part. And the strategy they recommend, which 00:05:30.990 --> 00:05:33.170 is kind of cool, is what they call the meta prompt 00:05:33.170 --> 00:05:36.769 strategy. A meta prompt. OK, that sounds a bit 00:05:36.769 --> 00:05:39.449 fancy. What does that actually mean in practice? 00:05:39.930 --> 00:05:41.709 Well, it's not like, you know, the company meta. 00:05:41.889 --> 00:05:45.410 It's about thinking like one level above the 00:05:45.410 --> 00:05:48.300 final prompt instead of just. directly prompting 00:05:48.300 --> 00:05:52.279 Gemini to write a guide about X based on these 00:05:52.279 --> 00:05:54.920 pain points, you first use a prompt to create 00:05:54.920 --> 00:05:57.220 a really detailed, extensive set of instructions 00:05:57.220 --> 00:06:00.139 for Gemini. So the first prompt's job is just 00:06:00.139 --> 00:06:02.259 to build the second, much more powerful and specific 00:06:02.259 --> 00:06:05.620 prompt. Okay. So you're using AI to help you 00:06:05.620 --> 00:06:07.680 write a better prompt for the AI that's going 00:06:07.680 --> 00:06:10.240 to do the main work. That is kind of meta. Kind 00:06:10.240 --> 00:06:12.420 of meta. Totally. And this meta prompt framework. 00:06:13.079 --> 00:06:15.379 according to the guide, is designed to ensure 00:06:15.379 --> 00:06:17.899 the final report is super comprehensive. Right. 00:06:18.180 --> 00:06:20.259 It tells Gemini to structure it with a clear 00:06:20.259 --> 00:06:23.259 title, a detailed table of contents, write it 00:06:23.259 --> 00:06:25.560 in a narrative style that weaves in stories and 00:06:25.560 --> 00:06:28.500 insights, include a deep analysis of the problem, 00:06:28.639 --> 00:06:31.939 cover trends, regulations, the psychology behind 00:06:31.939 --> 00:06:35.000 the pain points, maybe case studies, and crucially, 00:06:35.100 --> 00:06:37.899 end with a clear call to action. Wow, that's 00:06:37.899 --> 00:06:40.560 basically instructing Gemini to act like a full 00:06:40.560 --> 00:06:42.579 -on research analyst and a content strategist 00:06:42.579 --> 00:06:45.439 all rolled into one. Pretty much, yeah. And then 00:06:45.439 --> 00:06:47.899 once you've got that meticulously crafted AI 00:06:47.899 --> 00:06:50.300 -generated super prompt, you just open a new 00:06:50.300 --> 00:06:52.420 Gemini chat. Make sure you're using a powerful 00:06:52.420 --> 00:06:55.500 model. They mentioned Gemini 2 .5 Pro. You enable 00:06:55.500 --> 00:06:58.019 the deep research mode. Ah, that's the key button, 00:06:58.060 --> 00:06:59.699 I guess. That's the key setting, yeah. And then 00:06:59.699 --> 00:07:02.639 you just paste in your detailed metaprompt generated 00:07:02.639 --> 00:07:05.459 prompt and, you know, you let it run. And what 00:07:05.459 --> 00:07:08.180 comes out? What you typically get back is this 00:07:08.180 --> 00:07:11.779 massive, multi -thousand word report with all 00:07:11.779 --> 00:07:14.120 the research integrated, often with citations. 00:07:14.279 --> 00:07:17.100 Something that a human expert would normally 00:07:17.100 --> 00:07:20.540 spend, like, weeks, maybe even months, researching 00:07:20.540 --> 00:07:22.600 and writing. That is actually incredible when 00:07:22.600 --> 00:07:25.160 you think about it. You go from, what, raw frustration 00:07:25.160 --> 00:07:28.860 captured on Reddit to a fully researched, comprehensive 00:07:28.860 --> 00:07:32.819 report, like, in minutes. The research and synthesis 00:07:32.819 --> 00:07:35.040 part, yeah, absolutely. The report itself is 00:07:35.040 --> 00:07:38.040 the output. Now, the guide is clear though. A 00:07:38.040 --> 00:07:40.639 raw text document, no matter how well researched, 00:07:40.899 --> 00:07:43.339 isn't a compelling lead magnet. You got to make 00:07:43.339 --> 00:07:45.199 it look good. Right. Nobody wants a giant wall 00:07:45.199 --> 00:07:47.279 of text. People expect a nice professional PDF 00:07:47.279 --> 00:07:49.720 guide. Exactly. And for that, they suggest using 00:07:49.720 --> 00:07:51.959 Gamma. They point out it has a free tier, which 00:07:51.959 --> 00:07:54.819 is always nice. Oh, good. The process is export 00:07:54.819 --> 00:07:57.439 Gemini's output to, say, Google Docs and hop 00:07:57.439 --> 00:07:59.939 over to Gamma. Choose AI import. Connect your 00:07:59.939 --> 00:08:02.379 Google Drive. Select document format. This is 00:08:02.379 --> 00:08:04.180 important. Not like a slide deck format. Not 00:08:04.180 --> 00:08:06.959 presentation slides. And crucially, select preserve 00:08:06.959 --> 00:08:09.079 content. Right. Preserve content. So it actually 00:08:09.079 --> 00:08:11.750 keeps your structure and like. Headings. Yeah, 00:08:11.790 --> 00:08:14.810 that's the goal. Gamma then kind of automatically 00:08:14.810 --> 00:08:17.149 transforms that Google Doc into this professionally 00:08:17.149 --> 00:08:19.689 designed document with nice layouts, maybe add 00:08:19.689 --> 00:08:22.050 some images, consistent formatting. That saves 00:08:22.050 --> 00:08:24.769 a ton of design work. Totally. They also have 00:08:24.769 --> 00:08:27.850 this pro tip. Before you export the final PDF 00:08:27.850 --> 00:08:30.410 from Gamma, just double check the page setup 00:08:30.410 --> 00:08:33.570 to make sure it's letter or A4 size, not some 00:08:33.570 --> 00:08:35.750 weird slide dimension. That's a smart detail. 00:08:35.870 --> 00:08:37.509 Nobody wants to try and print a guide that's 00:08:37.509 --> 00:08:40.269 formatted like a presentation slide. Definitely 00:08:40.269 --> 00:08:42.860 not. Okay, so you've got the valuable lead magnet. 00:08:43.120 --> 00:08:45.840 Now, phase three, the content multiplication 00:08:45.840 --> 00:08:48.740 strategy. This is where you take that one big 00:08:48.740 --> 00:08:51.700 guide and break it down into dozens, maybe even 00:08:51.700 --> 00:08:54.799 hundreds of smaller content pieces. Yeah, this 00:08:54.799 --> 00:08:57.139 is the atomization. You take your cornerstone 00:08:57.139 --> 00:08:59.440 guide, which is the hub, and break it down into 00:08:59.440 --> 00:09:01.500 all these smaller spokes. And the whole point 00:09:01.500 --> 00:09:03.639 of those spokes is to drive traffic back to the 00:09:03.639 --> 00:09:05.840 landing page for the hub. Right. Get people to 00:09:05.840 --> 00:09:08.240 download the big guide. Precisely. That's the 00:09:08.240 --> 00:09:11.049 engine part. And the guide provides a specific 00:09:11.049 --> 00:09:13.529 prompt for Gemini here, specifically designed 00:09:13.529 --> 00:09:16.769 to brainstorm these spoke ideas, aiming for maybe 00:09:16.769 --> 00:09:20.649 10 to 20 short form video concepts generated 00:09:20.649 --> 00:09:22.750 directly from the content of that main guide. 00:09:22.889 --> 00:09:24.830 Short form video makes total sense, especially 00:09:24.830 --> 00:09:27.649 if VEO3 is going to be your tool. Right. And 00:09:27.649 --> 00:09:31.149 they really focus on finding the viral angle 00:09:31.149 --> 00:09:34.330 for these video ideas. Yeah. Thinking about platforms 00:09:34.330 --> 00:09:36.909 like TikTok and Instagram Reels, they suggest 00:09:36.909 --> 00:09:40.230 looking for angles that are humorous and relatable 00:09:40.230 --> 00:09:44.440 or validating and empathetic. You know, making 00:09:44.440 --> 00:09:46.299 people feel like they're not alone in their struggle 00:09:46.299 --> 00:09:49.379 or maybe revealing like a behind the scenes look 00:09:49.379 --> 00:09:52.220 or using parody and satire. OK, like if your 00:09:52.220 --> 00:09:54.620 guide was about, say, navigating the crazy world 00:09:54.620 --> 00:09:56.779 of health insurance, a viral video idea could 00:09:56.779 --> 00:09:58.740 be ridiculous things insurance companies have 00:09:58.740 --> 00:10:01.059 actually said. Totally. Something that uses humor. 00:10:01.179 --> 00:10:03.879 Sure. But it taps into a real shared frustration 00:10:03.879 --> 00:10:06.289 people have. Yeah, makes sense. And the guide 00:10:06.289 --> 00:10:09.009 even gives you a prompt to push Gemini to add 00:10:09.009 --> 00:10:12.330 those satirical twists to the ideas, specifically 00:10:12.330 --> 00:10:15.330 mentioning an SNL or TikTok style vibe and making 00:10:15.330 --> 00:10:17.330 sure that the call to action to download the 00:10:17.330 --> 00:10:20.350 guide is baked into the concept. OK, so now you've 00:10:20.350 --> 00:10:24.070 got like a whole list of viral -ish video ideas 00:10:24.070 --> 00:10:27.529 based on your core content. Phase four is scripting 00:10:27.529 --> 00:10:30.590 these ideas, but specifically for VEO3 success. 00:10:30.970 --> 00:10:33.820 This is where you really have to like. Work with 00:10:33.820 --> 00:10:36.639 the tool, not fight its limitations. Yes, absolutely. 00:10:36.980 --> 00:10:39.179 Yeah. Understanding the tool's quirks is critical. 00:10:39.340 --> 00:10:41.080 And the biggest one they highlight right now 00:10:41.080 --> 00:10:43.759 with video three is character continuity. Meaning 00:10:43.759 --> 00:10:45.559 you can't just generate five different clips 00:10:45.559 --> 00:10:47.580 and expect the exact same person to be in all 00:10:47.580 --> 00:10:49.419 of them looking identical every time. Right. 00:10:49.539 --> 00:10:51.399 It's not quite there yet from what the guide 00:10:51.399 --> 00:10:53.500 suggests. But the really smart insight they offer 00:10:53.500 --> 00:10:56.240 is that this limitation, it actually forces you 00:10:56.240 --> 00:10:58.440 to be more creative and lean into video formats 00:10:58.440 --> 00:11:01.600 that thrive on having different people or characters 00:11:01.600 --> 00:11:04.029 in different segments. That's that's actually 00:11:04.029 --> 00:11:05.950 a really cool way to spin a technical limitation. 00:11:06.090 --> 00:11:08.850 Like instead of seeing it as a problem, see it 00:11:08.850 --> 00:11:11.389 as a creative constraint that pushes you towards 00:11:11.389 --> 00:11:14.950 more dynamic stuff. Exactly. They suggest formats 00:11:14.950 --> 00:11:17.409 like man on the street interviews where you'd 00:11:17.409 --> 00:11:19.470 naturally have different people. Oh, yeah. Or 00:11:19.470 --> 00:11:22.450 customer testimonial mashups, social media reaction 00:11:22.450 --> 00:11:26.610 videos or documentary style montages. These types 00:11:26.610 --> 00:11:29.360 of videos are built on. featuring different individuals 00:11:29.360 --> 00:11:31.840 or scenes. Okay, yeah, that makes perfect sense. 00:11:32.019 --> 00:11:35.620 And they give a pretty detailed VEO3 prompt structure 00:11:35.620 --> 00:11:38.820 for generating these scripts. They do. It's designed 00:11:38.820 --> 00:11:41.659 to generate like four different scripts for one 00:11:41.659 --> 00:11:45.080 video idea and explicitly tailored for VEO3's 00:11:45.080 --> 00:11:47.679 lack of continuity, meaning each segment or moment 00:11:47.679 --> 00:11:50.129 features a different person. The overall style 00:11:50.129 --> 00:11:52.649 is a fast -paced montage. And they even break 00:11:52.649 --> 00:11:54.250 down the timing, which is super helpful, like 00:11:54.250 --> 00:11:56.230 for a 40 -second video. Oh, yeah, I saw that. 00:11:56.269 --> 00:11:58.990 Like specific seconds for the hook, snappy intro 00:11:58.990 --> 00:12:01.769 line at .03. They actually highlight the .03 00:12:01.769 --> 00:12:04.110 mark as the most important segment. Yeah, that 00:12:04.110 --> 00:12:06.029 initial hook is absolutely make or break for 00:12:06.029 --> 00:12:08.110 short -form video, right? Totally. Got to grab 00:12:08.110 --> 00:12:10.110 them fast. Then they bring it down into the setup, 00:12:10.269 --> 00:12:12.769 introduction, progression, escalation, climax, 00:12:13.029 --> 00:12:15.789 and the final CTA around the 40 -second mark. 00:12:16.110 --> 00:12:18.909 Wow. Very specific. And they just reiterate using 00:12:18.909 --> 00:12:20.909 those multi -speaker formats, making sure the 00:12:20.909 --> 00:12:23.769 characters are distinct, leaning into maybe a 00:12:23.769 --> 00:12:26.210 satirical or stylized tone depending on the idea, 00:12:26.309 --> 00:12:28.850 and always, always including that crystal clear 00:12:28.850 --> 00:12:31.549 to upload the full guide below or whatever the 00:12:31.549 --> 00:12:33.730 CTA is. It really feels like they've reverse 00:12:33.730 --> 00:12:36.789 engineered the process to work with VEO3's current 00:12:36.789 --> 00:12:38.990 strengths and weaknesses. That's definitely the 00:12:38.990 --> 00:12:41.169 approach they outline. Now, quickly on the actual 00:12:41.169 --> 00:12:43.929 production part itself. Getting access to VEO3 00:12:43.929 --> 00:12:48.039 right now. As of, you know, June 2025, the guide 00:12:48.039 --> 00:12:49.820 mentions it's typically through Google's premium 00:12:49.820 --> 00:12:53.360 AI tiers like Gemini Ultra or similar programs. 00:12:53.539 --> 00:12:55.700 So it's not just like publicly available or free 00:12:55.700 --> 00:12:58.879 for everybody yet. No, it's presented as a professional 00:12:58.879 --> 00:13:00.720 level tool with a corresponding professional 00:13:00.720 --> 00:13:04.539 price point, maybe around $150 to $250 a month, 00:13:04.600 --> 00:13:07.059 depending on the tier. And you generally need 00:13:07.059 --> 00:13:09.799 a personal Google account linked initially based 00:13:09.799 --> 00:13:12.120 on what the guide says. But for a business or 00:13:12.120 --> 00:13:15.750 a marketer. That potential ROI could be huge, 00:13:15.809 --> 00:13:18.370 I guess, if this system works. Potentially, yeah. 00:13:18.529 --> 00:13:21.230 And creating and editing the video segments involves 00:13:21.230 --> 00:13:25.029 generating each short clip, maybe 8, 10 seconds 00:13:25.029 --> 00:13:28.470 separately, using a unique prompt for each, varying 00:13:28.470 --> 00:13:30.909 the character or scene. So you generate like 00:13:30.909 --> 00:13:33.429 four to six different small pieces of video and 00:13:33.429 --> 00:13:35.169 then use an editor to put them all together. 00:13:35.309 --> 00:13:37.409 Exactly, stitching them together. And the guide 00:13:37.409 --> 00:13:39.970 suggests... Smells like CapCut, which is pretty 00:13:39.970 --> 00:13:42.149 popular for basic editing on mobile or desktop, 00:13:42.470 --> 00:13:44.990 adding text, music, stuff like that. Yeah, I've 00:13:44.990 --> 00:13:47.730 used CapCut. Pretty easy. Or Descript, which 00:13:47.730 --> 00:13:49.710 is a bit more advanced and lets you edit the 00:13:49.710 --> 00:13:52.850 video by editing the transcript, which is kind 00:13:52.850 --> 00:13:55.129 of wild. Oh, that's cool. The ultimate goal is 00:13:55.129 --> 00:13:57.330 to take all these individual AI -generated bits 00:13:57.330 --> 00:13:59.769 and weave them into one single compelling story 00:13:59.769 --> 00:14:03.330 that flows, and most importantly... drives people 00:14:03.330 --> 00:14:05.409 to that call to action. Okay, so you've got these 00:14:05.409 --> 00:14:08.549 engaging, fast -paced videos. Now for the final 00:14:08.549 --> 00:14:11.149 piece, building the actual, complete, automated 00:14:11.149 --> 00:14:13.970 marketing funnel. The videos are just the attention 00:14:13.970 --> 00:14:16.190 -grabbing top of the funnel. Right, they grab 00:14:16.190 --> 00:14:18.450 people. But you need the rest of the machine 00:14:18.450 --> 00:14:21.129 to actually capture the lead and deliver the 00:14:21.129 --> 00:14:23.330 value. Makes sense. And that starts with a high 00:14:23.330 --> 00:14:25.629 -conversion landing page. Where the video directs 00:14:25.629 --> 00:14:27.990 people to go, obviously. The guide is really 00:14:27.990 --> 00:14:30.809 specific about this page. It needs a super clear, 00:14:30.950 --> 00:14:33.500 benefit -driven headline. Tell them what they'll 00:14:33.500 --> 00:14:36.200 get. Right. Focus on the value. A brief description 00:14:36.200 --> 00:14:38.240 highlighting the key takeaways from the guide. 00:14:38.639 --> 00:14:41.440 A dead simple email capture form just asking 00:14:41.440 --> 00:14:43.919 for the email address is usually best for conversion. 00:14:44.200 --> 00:14:47.700 Keep it simple. And then, crucially, automated 00:14:47.700 --> 00:14:50.399 delivery of the lead magnet through your email 00:14:50.399 --> 00:14:53.200 marketing service. Make it absolutely frictionless 00:14:53.200 --> 00:14:55.820 for people to trade their email for that valuable 00:14:55.820 --> 00:14:58.529 guide. Precisely. And they mention tools you 00:14:58.529 --> 00:15:01.549 can use for this, like lead pages, card, or even 00:15:01.549 --> 00:15:04.049 just the landing page features built into tools 00:15:04.049 --> 00:15:06.830 like MailChimp. Okay. They even suggest you could 00:15:06.830 --> 00:15:08.870 potentially use Gemini to help you write the 00:15:08.870 --> 00:15:11.389 HTML code for a really basic page if you want 00:15:11.389 --> 00:15:14.279 to go that route. Interesting option. And then 00:15:14.279 --> 00:15:16.879 the distribution strategy for these videos, how 00:15:16.879 --> 00:15:19.279 do you actually get them in front of people to 00:15:19.279 --> 00:15:21.799 start the engine? The VEO3 videos you've created 00:15:21.799 --> 00:15:24.700 become the fuel for the top of your funnel. Post 00:15:24.700 --> 00:15:26.919 them everywhere as native social media videos. 00:15:27.080 --> 00:15:29.799 TikTok, Instagram Reels, LinkedIn, Facebook, 00:15:30.080 --> 00:15:32.419 YouTube Shorts. Hit all the channels. If you 00:15:32.419 --> 00:15:34.460 have an existing email list, you can send them 00:15:34.460 --> 00:15:36.639 there too. And if you have the budget, take the 00:15:36.639 --> 00:15:38.299 best performers, the ones that are getting the 00:15:38.299 --> 00:15:41.019 most traction, and use them for paid social ads. 00:15:41.220 --> 00:15:44.600 Smart. Amplify what works. The key, the guide 00:15:44.600 --> 00:15:47.120 emphasizes, is that every single video has that 00:15:47.120 --> 00:15:51.100 very clear, very direct call to action. Download 00:15:51.100 --> 00:15:53.179 the full guide here, sending them straight to 00:15:53.179 --> 00:15:55.159 your landing page. It's not just random content. 00:15:55.259 --> 00:15:57.539 It's all interconnected, leading to that one 00:15:57.539 --> 00:15:59.879 key action. That's the core principle behind 00:15:59.879 --> 00:16:02.220 this whole system. And the guide also touches 00:16:02.220 --> 00:16:05.440 on the economics, the potential ROI, what's the 00:16:05.440 --> 00:16:07.590 investment. What does this cost? Well, there's 00:16:07.590 --> 00:16:10.509 the VEO3 access cost, obviously. They estimate 00:16:10.509 --> 00:16:12.789 maybe four to eight hours for the initial setup 00:16:12.789 --> 00:16:15.029 of this whole system, doing the research, creating 00:16:15.029 --> 00:16:17.049 the lead magnet, scripting the videos, setting 00:16:17.049 --> 00:16:19.149 up the basic funnel. OK, so a bit of upfront 00:16:19.149 --> 00:16:21.649 time. Yeah. And then there are costs for other 00:16:21.649 --> 00:16:24.049 tools, though. As we mentioned, many have free 00:16:24.049 --> 00:16:27.129 or affordable tiers. Right. And the potential 00:16:27.129 --> 00:16:30.649 return on that investment. It's potentially significant 00:16:30.649 --> 00:16:33.070 because, as they point out, you're building a 00:16:33.070 --> 00:16:36.139 perpetual asset. That lead magnet keeps generating 00:16:36.139 --> 00:16:39.120 leads for months, potentially years, from the 00:16:39.120 --> 00:16:41.799 initial setup. Wow. There's the viral potential 00:16:41.799 --> 00:16:44.820 one video could catch fire and bring a massive 00:16:44.820 --> 00:16:48.980 influx of free exposure and leads. It's 247 automation. 00:16:49.519 --> 00:16:51.860 The system is working for you around the clock. 00:16:51.980 --> 00:16:54.720 Working while you sleep. Exactly. And it's a 00:16:54.720 --> 00:16:57.360 scalable process. Once you've built one, you 00:16:57.360 --> 00:16:59.600 have a blueprint to replicate it for other audience 00:16:59.600 --> 00:17:01.960 segments or different pain points. So you front 00:17:01.960 --> 00:17:03.860 load the work once, build the machine, and then 00:17:03.860 --> 00:17:05.839 it runs for a long time, continually generating 00:17:05.839 --> 00:17:08.160 leads. That's where the ROI really seems compelling. 00:17:08.420 --> 00:17:10.940 That's absolutely the core value proposition 00:17:10.940 --> 00:17:14.380 of this approach outlined in the guide. Let's 00:17:14.380 --> 00:17:16.019 kind of look at the bigger picture for a second. 00:17:16.579 --> 00:17:19.519 Where does this specific workflow fit into the 00:17:19.519 --> 00:17:22.700 overall future of AI driven marketing? What's 00:17:22.700 --> 00:17:24.740 really fascinating here is that high quality 00:17:24.740 --> 00:17:27.000 video creation, something that used to be really 00:17:27.000 --> 00:17:30.119 expensive and time consuming, is being democratized 00:17:30.119 --> 00:17:32.460 super rapidly. Yeah, it feels like it's changing 00:17:32.460 --> 00:17:35.160 fast. And that has huge implications for marketing. 00:17:35.420 --> 00:17:37.319 I mean, does that just mean way more competition 00:17:37.319 --> 00:17:40.240 if everyone can suddenly make good videos? Definitely. 00:17:40.279 --> 00:17:42.680 The sheer volume of content out there is just 00:17:42.680 --> 00:17:45.589 going to. explode, right? Yeah. So the guide 00:17:45.589 --> 00:17:48.329 argues that strategy and quality are going to 00:17:48.329 --> 00:17:51.410 matter more than ever before. If making the video 00:17:51.410 --> 00:17:54.670 is easy, the competitive advantage shifts. It's 00:17:54.670 --> 00:17:57.329 not about who can produce a video, but who produces 00:17:57.329 --> 00:17:59.990 the right video for the right audience with the 00:17:59.990 --> 00:18:02.589 right message as part of the right system. And 00:18:02.589 --> 00:18:04.769 you're going to need authentic messaging to actually 00:18:04.769 --> 00:18:07.789 cut through all that noise. Absolutely. AI can 00:18:07.789 --> 00:18:10.319 give you the visuals, the structure. Help with 00:18:10.319 --> 00:18:13.859 the writing. But that core message, the genuine 00:18:13.859 --> 00:18:16.299 understanding of the audience's pain point, the 00:18:16.299 --> 00:18:18.859 unique angle that's the human part. And that's 00:18:18.859 --> 00:18:20.859 what's going to make content resonate and stand 00:18:20.859 --> 00:18:23.000 out. That makes sense. And honestly, building 00:18:23.000 --> 00:18:25.480 these integrated systems like the one detailed 00:18:25.480 --> 00:18:28.339 in this guide is going to provide a massive advantage 00:18:28.339 --> 00:18:31.819 over just creating isolated one off viral clips, 00:18:31.960 --> 00:18:34.059 no matter how cool they are. So it all comes 00:18:34.059 --> 00:18:36.240 back to the system, the engine, not just the 00:18:36.240 --> 00:18:38.539 individual pieces. Exactly. The guide wraps up. 00:18:38.809 --> 00:18:40.569 You know, by saying that the future of marketing, 00:18:40.690 --> 00:18:43.190 it's kind of already here and it's way more accessible 00:18:43.190 --> 00:18:45.670 than maybe people realize. The real question 00:18:45.670 --> 00:18:47.690 is just whether you jump in and lead the change 00:18:47.690 --> 00:18:50.650 or end up scrambling to catch up later. It really 00:18:50.650 --> 00:18:52.829 feels like a call to action for marketers and 00:18:52.829 --> 00:18:55.089 entrepreneurs to start experimenting, to start 00:18:55.089 --> 00:18:57.569 building these sophisticated systems now that 00:18:57.569 --> 00:18:59.869 the tools are becoming available. OK, let's wrap 00:18:59.869 --> 00:19:02.009 up this deep dive then. I think the core takeaway 00:19:02.009 --> 00:19:05.279 from looking at this specific guide. It isn't 00:19:05.279 --> 00:19:08.279 just that, hey, VEO3 makes cool videos. It's 00:19:08.279 --> 00:19:10.819 that these powerful AI tools, when you've combined 00:19:10.819 --> 00:19:13.859 them strategically, let you build genuinely automated 00:19:13.859 --> 00:19:16.740 marketing systems that can drive growth. It's 00:19:16.740 --> 00:19:19.839 that whole chain. Deep research leading to a 00:19:19.839 --> 00:19:22.119 high -value lead magnet, which is then broken 00:19:22.119 --> 00:19:24.099 down into multiplied content like those short 00:19:24.099 --> 00:19:26.819 videos, all feeding into an automated distribution 00:19:26.819 --> 00:19:28.779 funnel. That's the industry they're talking about. 00:19:28.839 --> 00:19:31.160 Right. It's shifting the focus from just content 00:19:31.160 --> 00:19:34.299 creation to building a growth machine. And, you 00:19:34.299 --> 00:19:35.900 know, here's just something for you to think 00:19:35.900 --> 00:19:38.940 about after listening. Given how fast these AI 00:19:38.940 --> 00:19:41.619 tools are evolving, what previously super time 00:19:41.619 --> 00:19:44.220 consuming marketing task, what could you actually 00:19:44.220 --> 00:19:47.180 start building an automated AI system for maybe 00:19:47.180 --> 00:19:49.079 using this kind of layered workflow starting 00:19:49.079 --> 00:19:49.440 today?