Welcome to the Deep Dive. Today we are diving
into this stack of sources about Google VO3 and,
you know, the whole wild world of viral AI generated
video. Yeah, it feels like things are like really
changing fast, doesn't it? Totally. And our mission
in this Deep Dive is to really unpack this guide
we have here. It's not just about the tech itself,
like how to click the buttons to make a video.
Right. It's about the strategy behind. creating
stuff that's actually engaging actually shareable
using ai and you know maybe how to make some
money doing it too exactly right because the
source really hits this point hard like vo3 feels
like this game changer obviously yeah you can
create video content cinematic looking stuff
at a fraction of the traditional cost in time.
A tiny fraction. But having access to the tool,
that by itself isn't enough anymore. That's the
key nugget, I think. The real leverage, according
to leading creators quoted in the source, is
understanding why people engage. Like what actually
makes someone stop scrolling? We're gonna try
and break that down for you. Okay, so let's unpack
this a bit. The source lays out what it calls
a surprisingly simple formula for creating videos
that tend to go viral. Oh, I'm always up for
a formula. What is it? It boils down to this.
Setup plus subversion equal surprise. Okay, I
can get that. So the setup is like what you expect.
Yeah, exactly. The setup is establishing something
really familiar to the audience. Setting a norm.
Yeah, setting up a norm they already recognize.
Think like a standard commercial style you see
all the time or maybe a typical product review
video, a movie trailer trope, you know. Something
known. Something that grounds the viewer right
away and something known. Gotcha. So you build
that expectation. Yeah. And then comes the subversion.
Precisely. That's where you introduce something
totally unexpected, maybe really absurd or just
genuinely funny that completely breaks the pattern
you just set up. The twist. It's the twist. It
pulls the rug out from under them. Okay. Here's
where it gets really interesting because that
unexpected twist. That's aversion. The source
says it creates surprise, right? And that actually
triggers a dopamine release, which feels good.
It totally does feel good. And that feeling,
that little emotional hit from the surprise is
what makes people want to share it. It taps into
some, you know, really basic human psychology.
We're wired to find patterns. And when you disrupt
one in a clever way. It just grabs our attention.
Yeah, totally. It can cause a really strong reaction,
laughter, shock, curiosity. And that reaction,
that's what drives the sharing behavior online.
It makes perfect sense. Yeah. Your brain is like,
whoa, what just happened? You have to see this.
Right. Exactly. And the source gives a perfect
example of this formula in action with this viral
pharmaceutical commercial parody called Pupramin.
Oh, yeah. I saw this reference. The source says
it reportedly cost only about $500 in AI credits.
Just $500. And was made in less than a day. Yeah.
Compared to like a typical half a million dollar
pharma shoot. Yeah. That's... That's kind of
mind -blowing. It's a massive, massive difference
in scale. And this video, Pupperman, absolutely
nails the formula. How so? The setup is spot
on. It opens exactly like a standard pharma ad.
Okay. You have this character, Sarah, middle
-aged, talking about her depression, how other
treatments haven't worked. You're right, the
usual tropes. She's sitting in a comfortable
living room. The tone is somber, measured. She
mentions trying new pill. Okay, so you're totally
building that expected pharma ad pattern. Totally
typical. But then comes the subversion. The twist
isn't like some complicated brain chemistry thing.
No, not at all. The pill makes you secrete pheromones
that attract adorable puppies to your doorstep.
Wow. Which is just peak absurdity, but delivered
so straight. Totally straight. And the source
points out these absurd, hilarious lines they
deliver with perfect deadpan pharma sincerity.
Like, it's really difficult to be depressed when
cute dogs show up at your doorstep. Or my favorite,
the non -sequitur one. I used to feel so empty,
but now I feel joy and mild concern about how
a pee stain got on the ceiling. The pee stain.
It's so specific and weirdly relatable. I know.
And the one about the ex -husband, my puppy listens
twice as good as my ex -husband and only climbs
into the lap of half as many of my friends. It's
brilliant comedic writing, you know, really leveraging
that formula. Yeah. The video maintained the
format, the serious tone, even the tiny disclaimers
at the end while being completely bizarre. That
dissonance. That dissonance, like the source
says, is absolutely key to why it was so shareable.
You just... You just did not expect that. So
you've got this amazing, unexpected idea following
the formula. How do you actually make something
like that using AI tools like VO3? Right, the
practical steps. The source lays out, you know,
a whole step -by -step workflow. Yeah, it starts
with ideation, finding that kernel, that initial
hook. That kernel of an idea hook. Something
inherently unexpected. And for Pupperman, the
first idea wasn't the puppy thing, right? It
was more standard. No, the source says the initial
thought was just... A standard pharmaceutical
commercial. Okay. And they quickly realized that
would be cinematic blase garbage, just a race
to the bottom in terms of creativity and impact,
especially now with AI making that easy. Wait,
but why is a standard pharma commercial garbage?
Don't they still work for their target audience?
What specifically about that approach makes it
a race to the bottom? in this ai context that's
a good point it's not that they don't work for
pharma companies in a traditional marketing sense
okay but in the context of viral ai video that
you're trying to get people to share organically
just making something look cinematic isn't unique
anymore right the tools make that easy ai tools
can do that easily so if your idea isn't surprising
or entertaining if it's just the expected norm
it won't cut through it won't stand out and you'll
be competing on price because anyone can make
a standard looking ad. It's a race to the bottom
on creativity and cost when the tech commoditizes
the standard. Ah, okay. That reframes it. So
they pivoted because the standard approach wouldn't
stand out. Exactly. First pivot was, what if
it's a placebo and they just ship you a dog?
Kegels. Okay. Then the refinement was the pheromones
and the attracted puppies. That was the winner
idea. Can AI help with that brainstorming part?
Finding those unexpected twists? Oh, yeah, totally.
You can prompt large language models, LLMs, like
ChatGPT. How would you prompt that? Say something
like, give me 10 ideas for a pharmaceutical commercial
with a satirical twist, like SNL or Tim and Eric.
So you can even specify the kind of comedy style.
You can. And the source suggests trying multiple
models, ChatGPT for general ideas, maybe Claude
for a bit more nuanced take. And Brock for edgier
stuff. And Grok, especially. especially in its
less inhibited modes for edgier, crazier stuff,
the expert and the source actually said, you
could probably have ChatGPT come up with a viral
twist. I would say it would pitch you some crazy
ideas. Okay, so you've got your wild idea honed
with AI help. Then you move to writing the script,
also with AI. Primarily through iterative refinement
with ChatGPT. Iterative, okay. You start with
a basic prompt describing your concept, the length,
structure, the twist, the tone you want. And
then you just use whatever it gives you. First
shot. Uh, not really. You review what it gives
you. Some lines are going to be just generic.
Yeah, probably most. But some will have a spark,
something unique. The key is iterative refinement.
You feed the good lines back to it and ask for
more in that specific style. Like, give me more
like this one. Exactly. Like, okay, give me 10
more one -liners like that pee stain joke. Make
them more unhinged and incorporate non -sequiturs.
Right. So it's not just one prompt and you're
done. It's a conversation with the AI. Definitely
not. The source has a great quote on this. They
say it's good. Like 95 percent of the jokes aren't
that funny, but 5 percent actually are. And if
you just prompted enough. Huh. So you got to
sift through a lot. You just have to be persistent.
Keep generating and refining. Probably 70 percent
of the lines in this are chat GPT, but it's not
like a one shot prompt. OK, so you've got your
script refined with the AI. Hitting that setup
subversion formula. Now you need to actually
make the video clips using Google VO3. Right,
the generation phase. How do you translate that
script into prompts for the video tool? You can
use ChatGPT to help structure those prompts,
maybe by giving it a detailed example format
and asking it to follow that. But the source
notes that VO3 is actually pretty simple. Oh,
simpler prompts. That's nice. Less prompt engineering
needed. Yeah. You basically just need to describe
what's happening in the shot. It actually does
not need complicated props. Interesting. A clear
overview of the scene and the dialogue for that
moment is often enough. Got it. Describe the
scene, add the dialogue, and the source had a
really crucial tip here, right? Avoiding weird
subtitles. Yes, absolutely crucial. To avoid
getting those weird gibberish subtitles burned
directly into your video by VO3. Yeah. What do
you do? You must not use quotation marks around
dialogue in your VO3 prompts. No quotes at all.
Just put the dialogue text there. No quotes.
Okay, that is a big practical tip. No quotes
around dialogue in VO3 prompts. So you're ready
to generate the clips. Right. You access VO3,
select the highest quality model you want to
use. Settings. For settings, the source recommends
generating one output per prompt. Why just one?
To save money. Or... Both cost and review. You
want to manage the credits because they add up
around two, three dollars or a hundred credits
per generated shot they mention. Right. But also
you want to review each one. You input prompts
individually. That lets you iterate and tweak
if a shot isn't working. Makes sense. Check as
you go. You don't want to generate a whole batch
and find out the character looks totally wrong
in all of them or the camera angle is weird.
And the source says to expect variation. Like
you won't use every clip it spits out. Oh yeah.
Definitely expect a pretty high ratio of generated
clips to usable ones. They suggest maybe 3 .1
or even 5 .1. Wow, five generated for every one
you use. You've got to generate a bunch to get
the few perfect shots you need for your edit.
What were the big challenges they mentioned for
VO3 generation? What's tricky? Character consistency
is a huge one. VO3 really struggles to make the
same character look the same across different
shots. Ugh, that's tough for narrative. That's
like the biggest issue still, right? It is. The
best workaround they suggest is describing the
character in extreme detail. Like how detailed?
And I mean like extreme. And doing that consistently
in every single prompt for that character. Okay,
every single time. Also, apparently text -to
-video generation is often better for consistency
than using an image reference, interestingly.
Hmm, that's good to know. Text -to -video over
image -to -video for consistency. What else is
tricky? Audio generation can be inconsistent.
Sometimes it works. Sometimes it doesn't produce
audio at all. Sometimes the quality varies a
lot. Okay, so audio's hit or miss. Yeah. And
the subtitle thing, again, they mentioned it
twice, so it must be a real pain point. Yes.
They reiterate it in the pro tips section because
it's apparently that important. Absolutely no
quotation marks around dialogue and the prompts
if you want to avoid those weird burned in subtitles.
Seriously. I got it. No quotes. So you've got
your pile of usable clips after generating and
iterating. Now you got to put it all together.
Editing and finalizing. Yep. Import your clips
into your editor. Final Cut Pro, CapCut, DaVinci
Resolve. Honestly, the free options now are incredibly
powerful. Yeah. Resolve is amazing for free.
Totally. Assemble the clips according to your
script. And pacing and timing are like super
crucial here, right? Especially for comedy. Absolutely
critical. You got to adjust the cuts, the pauses
between lines, how the dialogue lands. That's
where the art comes in. That's what makes the
jokes hit or build suspense effectively. And
then add the polish, music, sound effects. Exactly.
Transitions, background music, make sure it's
licensed. Sound effects, color correction. Make
it feel like a finished piece. Right. Then export
it for wherever you're planning to post it, vertical
for shorts or reels, widescreen for YouTube.
Cool. So beyond that core workflow, the source
gives some pro tips from AI viral strategists.
These are like more advanced techniques to make
it feel more cinematic and intentional. Yeah,
like describing camera movements directly in
your prompts. Don't just do static shots. Add
things like camera slowly dollies in or a slow
push in on the product or rack focus to the character
in the background. Ooh, that adds a lot more
visual dynamism. Takes it beyond just basic generation.
What about the characters themselves? Get hyper
-detailed in your character descriptions. It's
not just for consistency, though that helps.
It's also to get a really specific look or feel.
They give an example for Sarah from Pupperman.
Middle -aged woman, mid -30s, shoulder -length
dark blonde hair, slight natural wrinkles around
her eyes, conveying a sense of lived experience.
Wow, that's like writing directing notes into
the prompt. Very specific. It really is. And
you can include emotional cues and subtext to
guide the AI on the character's internal state.
How about that look? Like she coyly quips her
response, a slight smirk playing on her lips,
fully aware that she's making a subtle joke about
her ex -husband's past infidelity. You're basically
writing performance direction for the AI. That's
fascinating. Pretty much. And add rich environmental
or prop details. Small things can make an AI
scene feel more real or deliberately quirky.
Like the pee stain. Like adding that a faint,
unexplained pee stain is visible on the ceiling
when she looks up. Chuckles the pee stain again.
It's such a weird, specific detail, but it works.
It makes it memorable. It does. And then, of
course, they reiterate the big one for a third
time. No quotes around dialogue in your prompts.
Okay. Message received. I'm never putting quotes
around dialogue in a VO3 prompt now. Ever. Loud
and clear. Good. It's important. Apparently very
important. So you've used the formula, mastered
the workflow, applied the pro tips, and you've
got this technically good, creatively surprising
video. But the source says that's really only
half the battle. Right. Here's where it gets
really interesting. Making a great video isn't
enough if no one ever actually watches it. Yeah.
The hook is arguably the single most critical
element to getting seen. This totally reminds
me of... you know, Mr. Beast's philosophy, which
the source brings up. Yes. He's famous for saying
headline, thumbnail, video content. Right. His
point being, if the headline doesn't grab them
on a feed, they'll never even see the thumbnail.
They just scroll past. And if the thumbnail isn't
compelling, they won't click to watch the video
content, no matter how good it is. It's like
these super tiny micro windows you have to work
with, like milliseconds. Exactly. On platforms
like X or Twitter, you have like literally 0
.2 seconds to hook someone with your text headline
as they scroll. 0 .2 seconds. And then if they
click or if it autoplays, you only have the first
two, three seconds of the video itself to keep
them watching. That's terrifyingly short amount
of time. It really is. So your hook has to be
incredibly powerful. The source gives a fantastic
example using the Pupperman Video's own promotion
hook. Oh yeah, that hook was great. It was. I
used to shoot $500 pharmaceutical commercials.
I made this for $500 in VO3 credits in less than
a day. What's the argument for spending $500k
now? Steal my prompt below. It's kind of a masterclass
in hooking attention in that small window. Let's
break down why that works, according to the source.
Why is that so effective? Okay, first off, it
immediately establishes credibility. I used to
shoot $500 commercials. Authority. Like this
person knows the traditional industry inside
and out. Right, they have authority. Then it
creates a stark, compelling contrast. $500 queues
versus $500. Yeah, those numbers. Those symmetrical
numbers make it really stick in your head. Totally.
It's a massive, almost unbelievable difference,
which makes you curious. Definitely curious.
Then it places a really provocative question.
What's the argument for spending $500K now? Challenges
the status quo. That challenges traditional thinking
and encourages people to chime in, increasing
engagement. And finally, it offers tangible value
right up front. Steal my prompt below. Gives
you a reason to click. It gives you a direct
reason to click to see the video and get the
goods. It hits all the right notes for curiosity,
authority, contrast, and value. Yeah, that's
a killer hook. The source does caution, though.
Find your own provocative voice. Don't just do
generic clickbait. Right. Make it specific and
unique. It has to feel authentic to you and the
content. Ask a fit. OK, so you've got the formula
down, the workflow, the pro tips, the killer
hook. Now, for the fun part, how do you actually
make money with these VO3 skills and AI video
creations? The source lists about 10 proven ways
creators are doing this. Liam on us. What are
they? First. Build a powerful personal brand.
Create content regularly. Grow an audience. The
foundation. That audience is your platform, your
asset for everything else. Like what we're doing
right now, I guess. Yeah. Building an audience
interested in this topic. Pretty much, yeah.
Second, create bespoke commercials for niche
industries. Like who? Target places that traditionally
couldn't afford high -quality video, local breweries,
small businesses, specialized services. You can
offer cinematic quality for significantly cheaper.
Okay, that makes sense. Fill a clear gap in the
market. Undercut the big guys. for smaller clients.
Third, partner with marketing and advertising
agencies. Agencies need AI video expertise now
to stay competitive. Oh, interesting. You can
position yourself as their go -to specialist.
Be the AI video person they call when a client
wants something cutting edge or fast or cheap.
Exactly. Fourth, develop narrative series with
brand integration. Create your own show like
the Moniverse idea mentioned in the source. Right.
And integrate brands organically for sponsorships.
Like product placement within your own, you know,
created universe. That sounds cool. Fifth, sell
courses, workshops, info products. Package up
everything you've learned, your workflows, your
prompt packs, your strategic insights. Teach
others. Teach others how to do it. That's a classic
creator economy move. Leveraging your expertise,
monetize the knowledge. Sixth, offer corporate
consulting and training. Help larger companies
figure out how to integrate AI video into their
existing structures, legal review, marketing
teams, compliance. So bigger clients. You can
scale your pricing significantly for bigger clients.
So you're not just making videos, you're selling
your knowledge of the process at an enterprise
level. Smart. Seventh, launch a niche sketch
comedy channel. Viral shorts attract brands and
sponsors. Just like successful TikTok or Instagram,
real creators get paid. So basically aim to become
the AI -powered SNL or something. Use AI for
comedy. If that's your jam. Eighth, create narrative
films or episodic content. Okay. The source specifically
emphasizes that episodic weekly content is the
new creator economy. Weekly content? Why weekly?
It's more adaptable for AI tools and builds audience
engagement faster than trying to make, say, a
feature -length film with the current tech. Right.
Keeps people coming back. Releasing regularly
builds that relationship with the audience. Ninth,
pitch brands on custom narrative content. How's
that different from integration? Instead of them
sponsoring your show, you create a whole series
for the brand where their product or message
is central to the story. Ah. So it's their show
made by you. That's a really high value offering.
Okay. So you're their AI powered production studio,
essentially. Yep. And 10th, target underserved
niches. Underserved niches. Like what? Find communities
with huge passion but a low supply of relevant,
high -quality video content. They mention faith
-based content like visually retelling Bible
stories or content for romanticy readers. Romanticy.
Yeah, like creating book trailers or short scenes
for that genre. That's an interesting one. Find
where the passion is but the video hasn't really
caught up yet. Very smart. And crucially, the
source says, value your skills. Don't undercharge
just because you used AI tools to help create
it. Aim for project values that reflect the results
you can deliver to a client. They suggest a $5
,000 minimum for substantial client projects
as a potential benchmark. Good reminder to know
your worth, even when the tools are cheaper or
faster. Now, the source brings up something really
important to think about regarding the future,
kind of the inevitability of commodification.
Yeah, this is a big challenge everyone using
these tools needs to face. What is it? As tools
like VO3 become super easy, super common, just
making things look cinematic or professional,
that's not going to be special anymore. It'll
just be table stakes. It's just going to be the
expected standard. So if you're just focusing
on the technical execution, the cinematic look,
then what? You end up creating that cinematic
blase garbage we talked about earlier. Right.
And it absolutely becomes a race to the bottom
on price. Your technical skill, your ability
to just make a nice looking video gets commoditized
because literally anyone can do it. Okay. So
technical skill isn't the differentiator long
term. Nope. There's a really key quote from the
source that sums this up. Making things cinematic
is no longer difficult. Telling good stories
is still a rare skill. That hits hard. Storytelling
is the key. That's the core insight right there.
In a world already drowning in content and soon
to be absolutely flooded with AI video. Yeah,
it's coming. Only the stuff that's truly entertaining,
truly surprising, that connects emotionally,
that's narratively compelling. That's what's
going to cut through the noise. So it's the idea,
the story, the psychology. Your unique creative
perspective, your storytelling ability, understanding
that psychology of why people share and crafting
that killer hook. Those are your most valuable
assets, not just operating the tool. Absolutely.
OK, so the biggest takeaway from this guide,
from this deep dive, isn't just the workflow
or even the list of monetization methods, right?
Not really, no. It's about finding and leveraging
your unique advantage in this new landscape.
Yeah, it's your unique creative angle, your authentic
voice, and that deep understanding of, you know,
what makes content shareable at a human level.
The source gives some guiding principles for
this. Like, lean into your weirdness and your
passion. Yeah, your unique interests. Whatever
genuinely fascinates you, whatever your quirky
interests or obsessions are. That's fertile ground
for original content ideas that will resonate
with others who share them. That's where unique
voices come from. Don't try to be generic. Find
and serve those underserved niches we talked
about. Right. Look for passionate communities
where there's a real demand for content, but
maybe not a lot of good video supply yet. And
this one's really interesting. Copy frameworks.
Not content. Okay, what does that mean? Don't
just remake the viral video you saw. Study how
successful videos work. The setup subversion
formula, the pacing, the editing structure, the
hook strategy. Learn the structure. Learn the
mechanics. Then apply those structures to your
original ideas, your unique perspective, your
niche. Yeah, don't copy the dance trend. Copy
the structure of a viral dance trend and put
your own spin on it. Exactly. They even suggest
practicing by recreating things just to learn
the mechanics and then go make your own. That's
good advice. Practice the form. And ultimately,
just do what genuinely fascinates you. Authentic
passion really shows through, you know. Yeah,
you can tell. And it tends to lead to the most
original, most compelling work. It all comes
back to that core idea the creators and the source
mentioned right at the beginning. What was that
again? It's not just about your ability to technically
make something. It's about your ability to understand
why people would want to watch the whole thing
and share it with their friends. The why. Yeah.
That revolution is definitely here, as the source
puts it. Tools like Google VO3 are making cinematic
video creation more accessible than it's ever
been. But the real power. The real advantage
you have in this new world. It's not just the
tool. It's you. Yeah. It's your unique vision,
your ability to tell stories that connect with
people, your understanding of that human element.
Think about that Pupperman example one last time.
It wasn't just the AI making weird visuals. No.
It was the brilliant, absurd concept behind it
and the perfect execution of that setup plus
subversion formula that made it memorable and
shareable. So what unique story do you have swirling
around in your head? What underserved niche sparks
your interest? That's really something to talk
about. mull over as we wrap up this deep dive.
Hopefully this gave you some real aha moments
and sparked some ideas for your own creative
ventures in this wild new AI video world.