WEBVTT 00:00:02.330 --> 00:00:05.129 Welcome to the promo playbook, the podcast where 00:00:05.129 --> 00:00:07.650 suppliers come to win in the promotional products 00:00:07.650 --> 00:00:10.869 industry. We're your hosts, Lisa Faustik and 00:00:10.869 --> 00:00:13.910 Adrienne Barker, bringing you insider insights, 00:00:14.470 --> 00:00:17.170 expert strategies, and no fluff advice to help 00:00:17.170 --> 00:00:20.469 suppliers navigate the promo channel like pros. 00:00:21.210 --> 00:00:24.170 From marketing to distributors to mastering software 00:00:24.170 --> 00:00:27.370 onboarding, we cover it all. Whether you're new 00:00:27.370 --> 00:00:30.149 to the industry or ready to scale up, this is 00:00:30.149 --> 00:00:33.259 your playbook for success. Let's get started. 00:00:33.820 --> 00:00:36.920 Hey, everybody. Welcome to this episode of the 00:00:36.920 --> 00:00:40.079 promo playbook podcast. We're so excited today 00:00:40.079 --> 00:00:44.200 to dive into the idea of artwork and using an 00:00:44.200 --> 00:00:48.530 amazing offshore team to provide great quality 00:00:48.530 --> 00:00:51.490 artwork to keep your business moving and running. 00:00:51.909 --> 00:00:54.530 We have a great guest today, Mark from Vector 00:00:54.530 --> 00:00:57.950 Art. Many of our audience may already know Mark 00:00:57.950 --> 00:01:01.590 or already work with Mark. We are big supporters 00:01:01.590 --> 00:01:04.769 of using offshore teams for small and boutique 00:01:04.769 --> 00:01:08.329 or really any supplier of any size to create 00:01:08.329 --> 00:01:11.650 quality artwork. And we're going to dive into 00:01:11.650 --> 00:01:15.430 this topic. But first, I want to let Mark introduce 00:01:15.430 --> 00:01:19.230 himself. Mark. Take it away. Thank you so much, 00:01:19.390 --> 00:01:22.269 Lisa, for giving this opportunity. I'm so overwhelmed 00:01:22.269 --> 00:01:24.069 that you've given me a chance to speak on your 00:01:24.069 --> 00:01:26.569 podcast. Yes, of course, we are in the industry. 00:01:26.769 --> 00:01:30.090 A lot of suppliers distributed to users, 16 years 00:01:30.090 --> 00:01:33.150 in the industry. We serve the top suppliers, 00:01:33.390 --> 00:01:35.510 specialize in network, virtual proof, mock -up 00:01:35.510 --> 00:01:38.489 complex production artwork, order entry, embroidery, 00:01:38.989 --> 00:01:41.290 customer service. We do email campaign and social 00:01:41.290 --> 00:01:44.989 media as well for a larger crew of belt of America. 00:01:46.209 --> 00:01:48.329 Fantastic. Thank you for that background. We 00:01:48.329 --> 00:01:51.510 also have Adrian and Kim on the call today. Hi. 00:01:52.390 --> 00:01:59.349 Hello. Hello. I want to start off by thanking 00:01:59.349 --> 00:02:02.230 you, Mark, for all of the amazing work you guys 00:02:02.230 --> 00:02:06.349 do in promo. Your company has allowed many companies 00:02:06.349 --> 00:02:09.689 and many companies that I've worked with be able 00:02:09.689 --> 00:02:12.129 to function in the industry at a high level. 00:02:13.629 --> 00:02:16.729 Tell us a little bit about your teams. How many 00:02:16.729 --> 00:02:18.870 people do you have working in your office? Where 00:02:18.870 --> 00:02:24.949 are you located? Yeah Sorry, take it away So 00:02:24.949 --> 00:02:27.789 we have 120 people plus members, right? You aren't 00:02:27.789 --> 00:02:30.110 asked me how many people we our headquarters 00:02:30.110 --> 00:02:33.129 in New York My contact center in India the production 00:02:33.129 --> 00:02:36.509 house New York only four people sits the owner 00:02:36.509 --> 00:02:40.469 John Akash who was handling the CFO Me, Rohit 00:02:40.469 --> 00:02:42.710 Jaishwar and Kapil Baloch handle the India Centre 00:02:42.710 --> 00:02:45.370 and then below them there is a 120 people team 00:02:45.370 --> 00:02:48.710 whose artwork, digitize, order entry, sales people, 00:02:48.789 --> 00:02:51.229 everything is banked there at the floor. And 00:02:51.229 --> 00:02:53.710 then doing this for 16 years and I'm loving it, 00:02:53.810 --> 00:02:55.710 loving the spirit, loving the energy of the supplier. 00:02:56.750 --> 00:02:59.689 When I win a sales for him, I love the energy 00:02:59.689 --> 00:03:01.870 and I want to do more, more for him because I 00:03:01.870 --> 00:03:04.870 want him to win more. When he wins, he will help 00:03:04.870 --> 00:03:09.120 me win too. It's a great success story. It's 00:03:09.120 --> 00:03:12.460 a great success story in the industry so to give 00:03:12.460 --> 00:03:15.639 some context to our audience We're going to focus 00:03:15.639 --> 00:03:20.840 mostly today on high quality production art vector 00:03:20.840 --> 00:03:25.900 art and You know as many of our audience may 00:03:25.900 --> 00:03:29.639 know Clients and users send us all kinds of different 00:03:29.639 --> 00:03:33.020 artwork that we need to turn into What used to 00:03:33.020 --> 00:03:38.379 be called camera ready? vector art. And that's 00:03:38.379 --> 00:03:42.819 what our suppliers really need to imprint quality 00:03:42.819 --> 00:03:47.719 imprints, right? So Mark, tell us about some 00:03:47.719 --> 00:03:51.080 of the types of artwork that you receive on a 00:03:51.080 --> 00:03:54.840 daily basis and what your process is to transform 00:03:54.840 --> 00:03:58.719 that art into good artwork for suppliers to be 00:03:58.719 --> 00:04:01.659 able to go ahead and print. Sure, sure Liza. 00:04:01.860 --> 00:04:04.979 So we use Adobe Illustrator. We have a creative 00:04:04.979 --> 00:04:07.520 cloud suite that we use at the floor. Every system 00:04:07.520 --> 00:04:10.680 is having a special software where it's a paid 00:04:10.680 --> 00:04:12.639 organization but nobody's working on a piracy, 00:04:12.819 --> 00:04:16.180 piracy. Plus we have a chat GDP paid version 00:04:16.180 --> 00:04:18.379 to three of them. We have given Envato paid. 00:04:18.649 --> 00:04:22.209 for image, for make the image give motion, let 00:04:22.209 --> 00:04:25.930 the image walk, we use EnvatoPaid. And of course, 00:04:26.209 --> 00:04:28.709 to meet the current trend that people has to 00:04:28.709 --> 00:04:31.709 be AI and use all those tools that is meant to 00:04:31.709 --> 00:04:34.230 use. And of course, using all those tools, I 00:04:34.230 --> 00:04:36.529 have a special team who is very experienced, 00:04:36.689 --> 00:04:39.009 well veteran in the industry. Thanks to the boys 00:04:39.009 --> 00:04:41.350 at Florida doing hard work day and night and 00:04:41.350 --> 00:04:44.480 making every supplier happy there. Excellent. 00:04:45.000 --> 00:04:47.540 Thank you. Thank you. Adrian, do you want to 00:04:47.540 --> 00:04:50.079 share some of your experience using offshore 00:04:50.079 --> 00:04:57.040 teams? I think you can be very successful as 00:04:57.040 --> 00:05:00.199 a supplier using an offshore team. You just have 00:05:00.199 --> 00:05:02.339 to learn a couple of things, right, Mark? So 00:05:02.339 --> 00:05:06.220 let's talk about the communication. So do you 00:05:06.220 --> 00:05:11.009 keep hours same as the USA? Yes, so I work as 00:05:11.009 --> 00:05:14.089 per US time culture. I follow federal holidays. 00:05:14.730 --> 00:05:16.769 Everybody's here does not take a Diwali or Holi 00:05:16.769 --> 00:05:20.769 holiday in India. We take Christmas, Labor Day, 00:05:20.949 --> 00:05:22.629 we take all the federal holidays, Martin Luther 00:05:22.629 --> 00:05:26.089 Day. And accordingly, we wake up at the EST time 00:05:26.089 --> 00:05:28.029 and we go till the California end time. So we 00:05:28.029 --> 00:05:32.589 serve all the four time zones. That's fantastic. 00:05:33.050 --> 00:05:35.970 I think just some of the other things is making 00:05:35.970 --> 00:05:41.100 sure that The artwork is approved right on time. 00:05:41.779 --> 00:05:44.740 And often that's up to the distributor to make 00:05:44.740 --> 00:05:46.759 sure. So if distributors, if you're listening, 00:05:47.319 --> 00:05:49.660 don't be fooling around. Approve that artwork 00:05:49.660 --> 00:05:52.300 as fast as you can. You can hold up your own 00:05:52.300 --> 00:05:56.300 order, which is like just F 'ing crazy. And approve 00:05:56.300 --> 00:05:58.600 the artwork. Don't keep that. Don't keep artwork 00:05:58.600 --> 00:06:00.620 with you. Just send it to the printer. Let it 00:06:00.620 --> 00:06:03.220 print. Send it to the customer. Take feedback. 00:06:03.459 --> 00:06:07.189 Grow, grow, grow. I do think Mark, I think that 00:06:07.189 --> 00:06:10.310 it makes sense for a boutique supplier, a new 00:06:10.310 --> 00:06:12.990 supplier coming in the industry to have the initial 00:06:12.990 --> 00:06:16.709 talk with their supplier of artwork. And the 00:06:16.709 --> 00:06:19.129 reason for that is that you want to get everything 00:06:19.129 --> 00:06:22.370 correctly because, well, at least for me as growing 00:06:22.370 --> 00:06:24.670 up in a distributor, I was taught to read the 00:06:24.670 --> 00:06:27.730 general information, how important that is. And 00:06:27.730 --> 00:06:30.370 still as their distributors out there, they're 00:06:30.370 --> 00:06:32.529 going to go right to that page. They want to 00:06:32.529 --> 00:06:35.160 know. how much proofs charge, how much all of 00:06:35.160 --> 00:06:38.379 that cost is. And so as a supplier, you've got 00:06:38.379 --> 00:06:42.120 to have it down pat and correctly. And so that 00:06:42.120 --> 00:06:44.600 means you've got to really make sure you have 00:06:44.600 --> 00:06:47.259 a signed contract. It's a business partnership. 00:06:47.379 --> 00:06:50.160 So just consider all of that. Thank you, Lisa. 00:06:50.920 --> 00:06:54.879 Yeah, thanks, Adrienne. So process, put a process 00:06:54.879 --> 00:06:58.199 in place, a standard operating procedure for 00:06:58.199 --> 00:07:02.220 how you work with someone like Vector Art. Do 00:07:02.220 --> 00:07:05.040 you have one email that you use for your art? 00:07:06.740 --> 00:07:09.980 I want to bring up. Yes, Mark. We have like six, 00:07:09.980 --> 00:07:13.920 eight mailbox set up in four orders. Art Org 00:07:13.920 --> 00:07:16.819 is a special one. Now other suppliers like NC 00:07:16.819 --> 00:07:20.819 Custom, NC Custom, Gary Line, Bullet Line, they 00:07:20.819 --> 00:07:23.000 have given me a different like vector art at 00:07:23.000 --> 00:07:25.480 bulletline .com. I use the mail set up here. 00:07:25.600 --> 00:07:29.240 All the Art Org comes to like virtual request 00:07:29.240 --> 00:07:32.160 at NC Custom. Lanko has a different address. 00:07:32.800 --> 00:07:36.339 Like these, we have like 120, 124 suppliers email 00:07:36.339 --> 00:07:40.399 address at floor. Bison Coolers. Like on the 00:07:40.399 --> 00:07:43.500 PPR exhibitor, maximum like 40 % are my client. 00:07:45.120 --> 00:07:48.040 Excellent. So your suggestion is have a dedicated 00:07:48.040 --> 00:07:51.000 email address to manage artwork, and I totally 00:07:51.000 --> 00:07:54.819 support that. I think it's a great idea. Kim, 00:07:54.839 --> 00:07:58.000 you want to weigh in on with any tips? Yeah, 00:07:58.000 --> 00:08:01.160 I mean, I think You know, you can't underestimate 00:08:01.160 --> 00:08:06.639 a bad file, artwork file. You know, it might 00:08:06.639 --> 00:08:09.480 look, you know, it looks on your screen, hey, 00:08:09.480 --> 00:08:13.480 I see it, but if you blow it up and it's granular, 00:08:14.779 --> 00:08:17.699 you know, at Quirksicle, not only through the 00:08:17.699 --> 00:08:22.259 promo market, but even retail, I would say 60, 00:08:22.279 --> 00:08:25.100 70 % of the artwork, especially on the retail 00:08:25.100 --> 00:08:28.459 side that came through the door just was not 00:08:28.399 --> 00:08:30.300 It wasn't that dirt. It wasn't high quality. 00:08:30.560 --> 00:08:33.059 If you put it to print, it would be grainy. Nobody 00:08:33.059 --> 00:08:37.200 would be happy. And we used Offshore even as 00:08:37.200 --> 00:08:40.159 a big supplier because our internal team was 00:08:40.159 --> 00:08:44.080 dedicated to new product, our own designs. And 00:08:44.080 --> 00:08:49.000 it takes time to do that. So we did have an Offshore 00:08:49.000 --> 00:08:53.740 supplier that we could send them to for overflow. 00:08:54.110 --> 00:08:57.330 and send back, because you really need to have 00:08:57.330 --> 00:09:01.049 that artwork right. It's also essential, I agree 00:09:01.049 --> 00:09:03.629 with Adrian, collect the information up front. 00:09:03.950 --> 00:09:07.509 If there is a specific PMS color, all of that, 00:09:07.529 --> 00:09:09.610 because there's nothing worse than going back 00:09:09.610 --> 00:09:12.169 and forth, well, that red is a little bit more 00:09:12.169 --> 00:09:15.549 orange than the red that I want. The blue is 00:09:15.549 --> 00:09:18.350 a little off. And now you're on version five 00:09:18.350 --> 00:09:21.190 and you're like, well, do you have the Pantone 00:09:21.190 --> 00:09:25.279 color, the PMS colors? I do. Well, that could 00:09:25.279 --> 00:09:27.259 have saved us one email. Wow. You could have 00:09:27.259 --> 00:09:30.679 asked first time. That's all stuff that I think 00:09:30.679 --> 00:09:34.200 is super helpful. That is what our virtual proof 00:09:34.200 --> 00:09:38.000 template helps you for. Yes. Yes, exactly. Having 00:09:38.000 --> 00:09:41.820 that template. So I think sometimes when we jump 00:09:41.820 --> 00:09:45.419 into it, we don't realize just how critical that 00:09:45.419 --> 00:09:49.340 art quality is. Yes. And it can be a big time 00:09:49.340 --> 00:09:53.809 stock for an internal team too. So I think Mark's 00:09:53.809 --> 00:09:57.450 company or anyone in that space is a great alternative. 00:09:58.169 --> 00:10:00.789 So good, good stuff. So do your homework with 00:10:00.789 --> 00:10:03.889 your client as much as you can, have the brand 00:10:03.889 --> 00:10:07.190 guidelines if you can get them, the PMS color. 00:10:07.809 --> 00:10:10.909 Our industry is fast moving along to digital 00:10:10.909 --> 00:10:15.129 print. And so I want to use this phrase that, 00:10:15.129 --> 00:10:17.710 you know, our industry has used many years, garbage 00:10:17.710 --> 00:10:21.250 in, garbage out. Right. And that has been the 00:10:21.250 --> 00:10:24.799 moniker. But I want to shout out to Vector Art. 00:10:25.259 --> 00:10:27.899 We're working at Granded Treats. We did a lot 00:10:27.899 --> 00:10:31.919 of full -color digital images, which is a trend 00:10:31.919 --> 00:10:35.039 in the industry. And you guys were magicians 00:10:35.039 --> 00:10:38.100 and still are magicians. Not that you want to 00:10:38.100 --> 00:10:42.019 have to redraw our logo or turn it into Vector 00:10:42.019 --> 00:10:45.759 Art. It was you. It was you who got the information 00:10:45.759 --> 00:10:49.799 in place clearly first time. OK, so let's talk 00:10:49.799 --> 00:10:53.009 about Vector Art. You sent to me and I made a 00:10:53.009 --> 00:10:56.190 virtual proof with your brief. You win the customer 00:10:56.190 --> 00:10:59.190 for life It created an impact when the product 00:10:59.190 --> 00:11:02.230 deliver it created a Experience for that customer 00:11:02.230 --> 00:11:05.210 and nobody did anything wrong here So you wanna 00:11:05.210 --> 00:11:08.350 say you want a customer for life? If I would 00:11:08.350 --> 00:11:11.210 have if I go to the first place wrong color bad 00:11:11.210 --> 00:11:13.870 color bad product. You would have lost a sale 00:11:13.870 --> 00:11:18.149 So branded treats was so grateful for that support 00:11:18.149 --> 00:11:21.370 and what? Mark is referencing for our audiences. 00:11:21.669 --> 00:11:27.429 We created an SOP brief training brief for branded 00:11:27.429 --> 00:11:29.529 treats artwork because it was out of the norm 00:11:29.529 --> 00:11:33.129 of the regular, you know, EPS file type of deal. 00:11:33.529 --> 00:11:36.570 And we worked together to get a training document 00:11:36.570 --> 00:11:39.750 created. I give a shout out to Nicole Blanchard, 00:11:39.769 --> 00:11:43.789 who really drove the production and really nailed 00:11:43.789 --> 00:11:49.179 the details. And Mark's team was incredible at 00:11:49.179 --> 00:11:53.460 following that brief. So for the audience, take 00:11:53.460 --> 00:11:56.980 the time to train your team. and then get over 00:11:56.980 --> 00:12:00.200 to Mark what your high points are and what his 00:12:00.200 --> 00:12:03.679 team needs to do to get that artwork just right 00:12:03.679 --> 00:12:07.120 for the types of printing processes that you 00:12:07.120 --> 00:12:10.500 use, whether that's laser, full color digital, 00:12:11.039 --> 00:12:14.220 traditional screen printing. You know, our industry 00:12:14.220 --> 00:12:17.320 runs the gamut these days in terms of weight. 00:12:18.340 --> 00:12:22.509 Every supplier has a guidelines laser. artwork 00:12:22.509 --> 00:12:25.970 guidelines and we follow that art line guidelines 00:12:25.970 --> 00:12:28.370 for every other supplier we first when we close 00:12:28.370 --> 00:12:31.230 the process we ask him your guidelines like we 00:12:31.230 --> 00:12:35.070 ask your brand guidelines first day we went and 00:12:35.070 --> 00:12:38.330 not every new supplier has that yet mark we can 00:12:38.330 --> 00:12:40.889 make a custom guideline for you if you give me 00:12:40.889 --> 00:12:44.529 information fabulous that's great great to hear 00:12:44.529 --> 00:12:49.470 so um let's talk a little bit about um Making 00:12:49.470 --> 00:12:52.809 money on artwork because I think what we're hearing 00:12:52.809 --> 00:12:57.090 in this segment is it is an effort art, you know 00:12:57.090 --> 00:13:00.850 time effort goes into it and even though offshore 00:13:00.850 --> 00:13:06.110 teams are relatively inexpensive compared to 00:13:06.110 --> 00:13:10.429 other resources like a traditional graphic designer 00:13:10.429 --> 00:13:15.070 for this type of artwork Suppliers, it's okay 00:13:15.070 --> 00:13:18.230 to make money on the artwork. So right in When 00:13:18.230 --> 00:13:22.210 you say offshore, pros and cons, if I can explain 00:13:22.210 --> 00:13:24.649 on this podcast today. Okay, take it away, Matt. 00:13:25.330 --> 00:13:27.610 Pros are cost -effective solutions for your high 00:13:27.610 --> 00:13:30.809 -volume artwork production. Flexible, scalable 00:13:30.809 --> 00:13:33.710 workflows across time zones, if you'd ask me, 00:13:33.809 --> 00:13:36.830 vector out experience. Enabling 24 -hour productivity. 00:13:38.250 --> 00:13:41.529 Experienced designer for both standard and complex 00:13:41.529 --> 00:13:45.429 artwork and every possible thing. Cons are initial 00:13:45.429 --> 00:13:48.889 learning curve for complex creative briefs when 00:13:48.889 --> 00:13:51.730 I make custom presentation become challenge sometime. 00:13:52.750 --> 00:13:55.149 Require structure, template and clear communication, 00:13:55.389 --> 00:13:57.990 fully captured design intent. Like I've covered 00:13:57.990 --> 00:13:59.570 virtual proof, I've covered logo, everything, 00:13:59.610 --> 00:14:02.509 but when it comes to custom presentation to win 00:14:02.509 --> 00:14:04.669 a sale, that has to be defined. That becomes 00:14:04.669 --> 00:14:06.730 a challenge, but however, you're working on it 00:14:06.730 --> 00:14:08.950 and you'll be over with it and you'll still see 00:14:08.950 --> 00:14:11.509 us making more and more presentation for suppliers 00:14:11.509 --> 00:14:15.990 to help them win sales. Fantastic. Thank you. 00:14:15.960 --> 00:14:19.559 Adrian, did you want to comment? No, I think 00:14:19.559 --> 00:14:22.799 that is really great information. And just repeating 00:14:22.799 --> 00:14:26.159 again, suppliers, don't wait for your first order. 00:14:26.299 --> 00:14:27.840 And now you got to worry about the artwork. It 00:14:27.840 --> 00:14:30.539 should be immediately as you're setting up your 00:14:30.539 --> 00:14:33.259 business, you get your art department set up. 00:14:34.360 --> 00:14:37.279 And vector art can be your art department. Train 00:14:37.279 --> 00:14:41.100 your internal folks. Yes. Help train vector art. 00:14:41.559 --> 00:14:43.940 And Mark is a great resource to help you do that, 00:14:44.059 --> 00:14:45.720 set up your training. I could be your power. 00:14:45.980 --> 00:14:49.620 If you're a supplier, I am your power. Love that. 00:14:49.639 --> 00:14:53.879 And you are. You are. I've had awesome, amazing 00:14:53.879 --> 00:14:56.340 experiences with your team. Thank you. Thank 00:14:56.340 --> 00:15:00.320 you, Leela. So we talked about a lot of things. 00:15:00.580 --> 00:15:04.740 We do want to touch on other, I guess I would 00:15:04.740 --> 00:15:11.159 call them, artwork tools or programs that you 00:15:11.159 --> 00:15:14.419 can use like Canva, for example, where, you know, 00:15:14.500 --> 00:15:17.639 a lot of suppliers and distributors go into Canva, 00:15:17.679 --> 00:15:20.960 which is an amazing tool, by the way, to do designs, 00:15:21.259 --> 00:15:23.840 create flyers and things like that. But what 00:15:23.840 --> 00:15:28.200 Canva doesn't do is create vector art. So that's 00:15:28.200 --> 00:15:31.639 where you still need a company like Vector Art 00:15:31.639 --> 00:15:36.940 to flip your designs and concepts and things 00:15:36.940 --> 00:15:40.480 into artwork that suppliers can actually use. 00:15:52.059 --> 00:15:54.899 It's a good tool for other things, let's say 00:15:54.899 --> 00:15:58.200 that. And let's talk about storage of art, Mark. 00:15:58.340 --> 00:16:01.320 It is storage. I'm using Google Drive. I have 00:16:01.320 --> 00:16:03.919 a 10 terabyte Google Drive. I have a server room 00:16:03.919 --> 00:16:08.340 here. I have a cloud network for saving files 00:16:08.340 --> 00:16:10.919 for my people who's working from home. And yes, 00:16:10.919 --> 00:16:12.820 of course, for my clients, when I use Google 00:16:12.820 --> 00:16:15.320 Drive, it's more safe and secure, no? And the 00:16:15.320 --> 00:16:19.500 cloud is more better. So if a supplier or a distributor, 00:16:19.700 --> 00:16:22.039 we're focusing on suppliers, but distributors 00:16:22.039 --> 00:16:25.500 absolutely can use your services as well. Yes. 00:16:25.799 --> 00:16:30.350 You offer storage. as part of your package, so 00:16:30.350 --> 00:16:33.450 a supplier or distributor doesn't have to have 00:16:33.450 --> 00:16:36.929 separate storage for the art files. I can give 00:16:36.929 --> 00:16:40.210 you a login of partnerproof .com, make a login 00:16:40.210 --> 00:16:43.009 ID for you where you can go upload artwork, see 00:16:43.009 --> 00:16:45.470 your artwork, five, six years, 10 years, your 00:16:45.470 --> 00:16:48.309 data is just there. Okay, cool. And you're not 00:16:48.309 --> 00:16:51.370 paying me for that space. You're paying me only 00:16:51.370 --> 00:16:55.009 for the artwork. So you can have redundancy, 00:16:55.049 --> 00:16:57.610 you can have your own storage, your own way of 00:16:57.610 --> 00:17:00.250 storing, whether that's with NetSuite, Dropbox, 00:17:00.409 --> 00:17:03.389 WeTransfer. There's lots of services, Google 00:17:03.389 --> 00:17:06.829 Drive, as Mark mentioned. And then you can also 00:17:06.829 --> 00:17:10.210 have it stored with VectorArt. So then you have 00:17:10.210 --> 00:17:12.769 redundancy there, which I think is fabulous. 00:17:14.430 --> 00:17:18.509 So what am I missing? Language barrier. Oh, Adrienne? 00:17:19.009 --> 00:17:21.450 I was just going to say. It's not just like the 00:17:21.450 --> 00:17:23.210 storing of artwork, right? Like if I'm going 00:17:23.210 --> 00:17:26.190 to pull up a piece that was a reorder from two 00:17:26.190 --> 00:17:29.250 years ago, it also, and Mark, I'm sure you have 00:17:29.250 --> 00:17:31.150 it, you know, that piece of artwork would have 00:17:31.150 --> 00:17:34.349 on it the PMS colors that were used, right? Any 00:17:34.349 --> 00:17:36.730 other breakdown of information. So this is why 00:17:36.730 --> 00:17:40.170 I just want to say suppliers, if you're not understanding 00:17:40.170 --> 00:17:42.529 what that means, like artwork, it's not just 00:17:42.529 --> 00:17:46.230 taking that PDF or that EPS vector file and saving 00:17:46.230 --> 00:17:49.029 as is, make sure you've got the information you 00:17:49.029 --> 00:17:52.299 need. along with it and also mark saving any 00:17:52.299 --> 00:17:55.400 of the proofs too so that the approved proofs 00:17:55.400 --> 00:17:57.660 at the end so that there's a visual i think that's 00:17:57.660 --> 00:18:00.839 really important because a lot of a lot of times 00:18:00.839 --> 00:18:02.900 when suppliers are making mistakes they're making 00:18:02.900 --> 00:18:05.880 mistakes on repeat orders when repeat artwork 00:18:05.880 --> 00:18:08.920 is pulled or the request is repeat artwork but 00:18:08.920 --> 00:18:11.380 change the date you know change the year or something 00:18:11.380 --> 00:18:15.160 like that so it's you know don't just think it's 00:18:15.160 --> 00:18:19.019 all up uh suppliers to to market vector art You 00:18:19.019 --> 00:18:21.220 have to take some of that yourself and make sure 00:18:21.220 --> 00:18:25.859 that your stories you did your own company to 00:18:25.859 --> 00:18:28.599 And one thing lisa I know we talked about before 00:18:28.599 --> 00:18:31.079 we jump on to the next topic to circle back on 00:18:31.079 --> 00:18:34.799 the make money on artwork Yeah, um, and you know, 00:18:35.039 --> 00:18:38.940 so we started I was avoiding this topic Yeah, 00:18:38.940 --> 00:18:42.359 well now it's more it's more not on your end. 00:18:42.359 --> 00:18:46.259 It's just more for the for the suppliers It's 00:18:46.259 --> 00:18:49.339 not a typical, like it is common for people to 00:18:49.339 --> 00:18:53.380 charge an artwork fee. So you don't have, it 00:18:53.380 --> 00:18:55.200 doesn't have to be apples to apples. Like you 00:18:55.200 --> 00:18:58.079 can do a slight markup on that and actually be 00:18:58.079 --> 00:19:01.539 part of your profit center. So, you know, don't 00:19:01.539 --> 00:19:04.140 look at, oh, I don't know that I have, I can 00:19:04.140 --> 00:19:08.660 afford to continually send my artwork out at, 00:19:08.799 --> 00:19:10.980 you know, cause I may get a bill, it's invoice 00:19:10.980 --> 00:19:12.859 to the end of the month for the a hundred logos 00:19:12.859 --> 00:19:16.140 that got done. you should be recouping that money, 00:19:16.440 --> 00:19:19.680 either a part, you know, built in to your pricing 00:19:19.680 --> 00:19:23.119 structure or as a separate charge. And there's 00:19:23.119 --> 00:19:25.779 an opportunity to, you know, add a couple bucks 00:19:25.779 --> 00:19:28.599 on top of that. So just something I wanted to 00:19:28.599 --> 00:19:31.740 just circle back on so we didn't lose sight on. 00:19:31.839 --> 00:19:33.740 You're like, hey, someone listening just might 00:19:33.740 --> 00:19:36.960 be thinking expense, expense, expense, expense. 00:19:37.779 --> 00:19:40.539 The reality is you should be recouping it in... 00:19:40.720 --> 00:19:44.059 you know, one of many different ways. So don't 00:19:44.059 --> 00:19:47.339 be shy in doing that. Of course. Thank you. Thank 00:19:47.339 --> 00:19:50.299 you for bringing that up. Great point. And you 00:19:50.299 --> 00:19:52.819 can wrap that into a setup fee. As Kim said, 00:19:52.880 --> 00:19:55.400 you can have it as a separate charge. And then 00:19:55.400 --> 00:19:58.720 you can decide to not charge for it if it's appropriate. 00:19:58.839 --> 00:20:01.140 So it just depends on what type of arrangement 00:20:01.140 --> 00:20:03.759 you might have with Vector Art. I know they can 00:20:03.759 --> 00:20:07.240 charge by the job. They can do a monthly charge. 00:20:07.339 --> 00:20:10.240 So there's different ways you can set up your 00:20:10.240 --> 00:20:14.720 finance stream with Vector Art. So all really 00:20:14.720 --> 00:20:18.579 good stuff. Just to sort of give our audience, 00:20:18.779 --> 00:20:21.839 you know, the workflow is really art comes in 00:20:21.839 --> 00:20:24.910 from your end user. goes to the distributor, 00:20:25.329 --> 00:20:29.069 then goes to the supplier. And in between there, 00:20:29.309 --> 00:20:31.710 it goes from the distributor back to the end 00:20:31.710 --> 00:20:35.269 user for approval before it goes to the supplier. 00:20:35.390 --> 00:20:37.869 And then the supplier has an approval process. 00:20:38.410 --> 00:20:41.029 So there's a couple of steps in the workflow. 00:20:41.529 --> 00:20:44.750 So make sure your team is dialed into how your 00:20:44.750 --> 00:20:48.549 workflow is going to work with Vector Art. and 00:20:48.549 --> 00:20:50.990 how you're gonna handle the back and forth. And 00:20:50.990 --> 00:20:54.970 I do wanna mention with any communication related 00:20:54.970 --> 00:20:59.109 to orders, document the communication in your 00:20:59.109 --> 00:21:01.609 system. However you do that, whether you do it 00:21:01.609 --> 00:21:03.730 in your order management system, whether you 00:21:03.730 --> 00:21:06.950 do it through email chains, it's important to 00:21:06.950 --> 00:21:11.029 document the communication. So if in this situation 00:21:11.029 --> 00:21:13.529 occasionally where something might go wrong, 00:21:13.549 --> 00:21:16.049 you can look back and see where you were off 00:21:16.049 --> 00:21:18.950 track and you can fix it. Mark, I see you want 00:21:18.950 --> 00:21:22.710 to jump in there. No, so I was just visiting 00:21:22.710 --> 00:21:24.930 around. I was saying, you just said some time 00:21:24.930 --> 00:21:28.130 back, language and availability. So I want to 00:21:28.130 --> 00:21:30.970 clear that point about language. Thank you, Mark. 00:21:31.490 --> 00:21:34.750 Yeah. Our team communicates effectively in English 00:21:34.750 --> 00:21:38.710 and is trained to interrupt creative instructions 00:21:38.710 --> 00:21:42.539 accurately. We maintain 24 -hour availability 00:21:42.539 --> 00:21:46.079 for creative jobs, virtual proof 15 minutes, 00:21:46.420 --> 00:21:49.619 raster vector one hour. We maintain 24 -hour 00:21:49.619 --> 00:21:52.359 availability, ensuring prompt turnaround, urgent 00:21:52.359 --> 00:21:54.619 projects, and seamless collaboration with client 00:21:54.619 --> 00:22:03.549 in multiple regions. some reluctance to try an 00:22:03.549 --> 00:22:06.710 offshore team. We hope this segment puts that 00:22:06.710 --> 00:22:09.630 to rest. You can see that Mark's organization 00:22:09.630 --> 00:22:12.529 and there are other organizations. Sorry, Mark. 00:22:12.529 --> 00:22:15.950 I'm going to mention Office Beacon, DCX. There's 00:22:15.950 --> 00:22:20.269 other resources out there. There is Philippines, 00:22:20.650 --> 00:22:23.630 there is Bangladesh, Pakistan, there is Dubai, 00:22:23.930 --> 00:22:28.170 there's Nepal. Oh, come on, Lisa. There is competition 00:22:28.170 --> 00:22:33.910 everywhere. Who does fast, who understands you, 00:22:34.009 --> 00:22:36.269 who understands your language, who understands 00:22:36.269 --> 00:22:40.250 your speed is your right partner. Agreed, agreed. 00:22:40.269 --> 00:22:42.809 You find the right partner for your organization. 00:22:43.769 --> 00:22:46.069 And, you know, we have Mark on today because 00:22:46.069 --> 00:22:49.089 we have had experience with him and his team 00:22:49.089 --> 00:22:53.259 is unbelievable. If we put these processes in 00:22:53.259 --> 00:22:56.960 place and we follow some training, we give good 00:22:56.960 --> 00:23:00.420 creative briefs, we're clear communication, we 00:23:00.420 --> 00:23:04.059 have reasonable expectations. This can all work 00:23:04.059 --> 00:23:06.680 beautifully, especially for a small supplier 00:23:06.680 --> 00:23:10.539 just starting out. It gives you a leg up and 00:23:10.539 --> 00:23:15.880 helps you really jumpstart your company. So we 00:23:15.880 --> 00:23:19.430 have a few minutes left. Mark, can you talk a 00:23:19.430 --> 00:23:22.970 little bit about your expanded services beyond 00:23:22.970 --> 00:23:26.609 traditional, what I call production art? What 00:23:26.609 --> 00:23:29.230 are the other services that you offer? That's 00:23:29.230 --> 00:23:30.769 what I said at the start of the call that we 00:23:30.769 --> 00:23:33.210 not only do offshore, offshore artwork, virtual 00:23:33.210 --> 00:23:36.549 proof, embroidery. We have come up with customer 00:23:36.549 --> 00:23:39.869 service sales, email setup, handling your customer 00:23:39.869 --> 00:23:44.609 care email box here. Doing the social media posting 00:23:44.609 --> 00:23:48.430 for you, doing the email blast for you. and you're 00:23:48.430 --> 00:23:50.970 busy doing exhibitions. The supplier, owner, 00:23:51.170 --> 00:23:53.490 president is traveling doing exhibitions. I am 00:23:53.490 --> 00:23:56.329 posting this for him on his tools. I have all 00:23:56.329 --> 00:23:58.569 the credentials for him. Like I mentioned before, 00:23:58.869 --> 00:24:03.089 the pen guy in Perumahal. Toro Tent, my super 00:24:03.089 --> 00:24:05.589 one, which I do every year, every day two posts. 00:24:07.029 --> 00:24:09.970 In a week, one video to JPG. Federal Holidays 00:24:09.970 --> 00:24:14.210 goes as a package. So for our audience, you can 00:24:14.210 --> 00:24:18.299 also have a marketing arm. with vector art. So 00:24:18.299 --> 00:24:21.279 for Lisa and other people who are listening to 00:24:21.279 --> 00:24:26.200 this podcast, $100 a month. Let's start. Wow. 00:24:26.279 --> 00:24:30.440 So that's a great deal. Check out Vector Art. 00:24:30.519 --> 00:24:35.299 He'll be at PPAI. He'll be at ASI Orlando. If 00:24:35.299 --> 00:24:38.200 anyone in the audience has questions about offshore 00:24:38.200 --> 00:24:41.339 support, any one of us on the podcast is happy 00:24:41.339 --> 00:24:45.660 to dive into that with you. And we all have worked 00:24:45.660 --> 00:24:48.480 with other offshore teams. They're all good. 00:24:49.519 --> 00:24:52.319 Many of them are great in many different ways, 00:24:52.559 --> 00:24:55.670 but, you know, Mark is a favorite. So we wanted 00:24:55.670 --> 00:24:57.630 to have him on the podcast today. Thank you. 00:24:57.630 --> 00:24:59.690 Thank you, Lisa, for building this relationship 00:24:59.690 --> 00:25:02.210 over the years. And you have seen success. We 00:25:02.210 --> 00:25:04.589 have worked together, not one, two projects over 00:25:04.589 --> 00:25:07.009 a couple of years, years, years. And we met. 00:25:07.349 --> 00:25:09.509 We know each other. You've seen our aura on the 00:25:09.509 --> 00:25:11.990 floor. And I'm sure you've seen the aura of others, 00:25:11.990 --> 00:25:15.730 other competitors as well. But God grace, customer 00:25:15.730 --> 00:25:19.009 love working like how you made me favorite. Others 00:25:19.009 --> 00:25:21.470 also have been made me favorite. They loved me 00:25:21.470 --> 00:25:24.029 hard working for you. And I mean, same for you, 00:25:24.109 --> 00:25:28.410 I work for them as well. The love is built. Yes, 00:25:28.410 --> 00:25:31.049 you have supported many, many companies in promo 00:25:31.049 --> 00:25:36.569 and helped them be successful. So any last comments, 00:25:36.750 --> 00:25:39.630 Adrian and Kim, before we wrap up this topic? 00:25:41.089 --> 00:25:44.049 I just want to say, Mark, I love what you said 00:25:44.049 --> 00:25:47.210 and I love the saying, you know, I will work 00:25:47.210 --> 00:25:51.019 at your speed. I think that is great. I also 00:25:51.019 --> 00:25:54.119 have a lot of respect for artists because I am, 00:25:54.440 --> 00:25:57.019 I don't have the talent and I recognize that 00:25:57.019 --> 00:25:59.819 at an early age, it's a talent. It's not anyone 00:25:59.819 --> 00:26:03.220 can just hop on a platform and create artwork. 00:26:03.559 --> 00:26:05.859 You really have to have an eye for it. And there's 00:26:05.859 --> 00:26:10.700 a difference between artwork and wow, that is 00:26:10.700 --> 00:26:14.660 some pen or that is some product, right? So thank 00:26:14.660 --> 00:26:17.079 you, Mark. I really, Lisa, awesome job with all 00:26:17.079 --> 00:26:19.720 the questions. Thank you so much, all you guys, 00:26:19.799 --> 00:26:23.519 making it happen. And the audience listening 00:26:23.519 --> 00:26:26.559 this, availing the social media offer, saying 00:26:26.559 --> 00:26:34.279 that I heard it on Lisa's podcast. Oh. No, I'm 00:26:34.279 --> 00:26:39.079 good. You know, vector art is always scary and 00:26:39.079 --> 00:26:43.059 artwork in general, but it is really the linchpin 00:26:43.059 --> 00:26:46.640 of what we do. Right. Everything has artwork 00:26:46.640 --> 00:26:50.329 on it. 90 percent of workers out the door. It's 00:26:50.329 --> 00:26:52.990 just a nice easy way not to have to stress over 00:26:52.990 --> 00:26:56.750 it and to make sure your customers are happy. 00:26:58.210 --> 00:27:02.730 Kim, I love the way you end and encapsulate with 00:27:02.730 --> 00:27:06.569 such an important statement, which is, our work 00:27:06.569 --> 00:27:10.390 powers the industry. Don't diminish the importance 00:27:10.390 --> 00:27:13.910 of it. It really is make or break for your company, 00:27:14.250 --> 00:27:17.269 for your distributors, for end users. We cannot 00:27:17.269 --> 00:27:20.450 overstate the importance of having a strong partner 00:27:20.450 --> 00:27:24.390 that can do the artwork correctly. I'd like to 00:27:24.390 --> 00:27:27.529 say to everyone listening, happy holidays, whatever 00:27:27.529 --> 00:27:30.680 you celebrate. You know, have some light and 00:27:30.680 --> 00:27:33.980 hope in your world. We're so grateful that you 00:27:33.980 --> 00:27:37.119 are listeners to our podcast and we look forward 00:27:37.119 --> 00:27:41.940 to PPAI and Beyond in 2026. So stay successful. 00:27:42.339 --> 00:27:45.839 Don't give up. Keep working hard. It's all good 00:27:45.839 --> 00:27:49.460 stuff. Thank you. Thank you. See you next time. 00:27:49.839 --> 00:27:53.119 See you next time. Thank you all. Bye bye. It 00:27:53.119 --> 00:27:56.400 was great. It's a recorded set, right? You guys 00:27:56.400 --> 00:28:00.660 will do the editing, right? So we have an editor 00:28:00.660 --> 00:28:03.940 and it's um, not as like wild as yours We have 00:28:03.940 --> 00:28:06.980 a nice intro and then we have an outro that is 00:28:06.980 --> 00:28:09.920 pre -recorded Uh and and you know, but we don't 00:28:09.920 --> 00:28:12.039 do it. This is not on video, but i'm just thinking 00:28:12.039 --> 00:28:16.140 because I think we have Maybe 15 20 episodes. 00:28:16.359 --> 00:28:18.859 So if we and I don't think we're recording now 00:28:18.859 --> 00:28:21.420 till the beginning of the year or whatever kim 00:28:21.420 --> 00:28:25.440 does Yeah, jan jan and I yeah January 9th, we 00:28:25.440 --> 00:28:28.000 do have a recording on the 9th. And then, yes, 00:28:28.099 --> 00:28:34.200 I will be on the street at PPAI. Are you doing 00:28:34.200 --> 00:28:37.119 anything in PPAI, guys? I'm going to be walking 00:28:37.119 --> 00:28:40.859 the show floor and doing some on -the -spot interviews 00:28:40.859 --> 00:28:44.240 and stuff like that. Do stop by my booth also. 00:28:44.359 --> 00:28:48.460 Let's do a podcast with Lisa. Adrian is not coming. 00:28:48.640 --> 00:28:52.000 Lisa and you at the booth. We plan three questions. 00:28:52.299 --> 00:28:55.660 We record. I send it to my team. And we do a, 00:28:55.660 --> 00:28:57.460 that's what I was discussing with Lisa the other 00:28:57.460 --> 00:29:00.359 day on the call. Yeah. Well, at least then I 00:29:00.359 --> 00:29:02.259 can hook up and we can figure that out when we're 00:29:02.259 --> 00:29:05.309 there. Super, super. I make a note of it. I'll 00:29:05.309 --> 00:29:07.789 cook around the content, make questions too for 00:29:07.789 --> 00:29:10.430 Lisa, too for Kim, add the PPI floor, add the 00:29:10.430 --> 00:29:14.309 vector art booth and release the same day. I 00:29:14.309 --> 00:29:17.190 love it. I love it. Lisa and Kim, we will, I'm 00:29:17.190 --> 00:29:19.029 going to go back and make sure all the episodes 00:29:19.029 --> 00:29:21.950 are not how I have them and then so that they 00:29:21.950 --> 00:29:24.029 all go in order. Because I do think we have, 00:29:24.069 --> 00:29:27.809 we have about 15, 20. So if you pull or think 00:29:27.809 --> 00:29:31.410 - Do I have that many? Damn, we're good. I'm 00:29:31.410 --> 00:29:35.509 just thinking, because if we can have the book 00:29:35.509 --> 00:29:41.170 in early spring, that would be amazing. But the 00:29:41.170 --> 00:29:43.349 only thing I would say is to look at what pieces 00:29:43.349 --> 00:29:46.029 are missing. So maybe match it up to your own 00:29:46.029 --> 00:29:48.410 playbook that you have, and then what pieces 00:29:48.410 --> 00:29:51.029 you think you can have a little piece of it. 00:29:51.329 --> 00:29:55.440 Yeah, that's a good call. Amazing. And this way 00:29:55.440 --> 00:29:58.220 it's the end of season once i'll get this produced 00:29:58.220 --> 00:30:01.240 and out and then we then it's it's a normal But 00:30:01.240 --> 00:30:03.180 yeah, let me look really quickly. I'm just going 00:30:03.180 --> 00:30:08.240 to search it by um Bye But no, we're not doing 00:30:08.240 --> 00:30:10.740 like what you're doing mark with a lot of your 00:30:10.740 --> 00:30:14.420 um You had a lot of you know editing going on 00:30:14.420 --> 00:30:19.380 yeah We're more kind of like a uh around the 00:30:19.380 --> 00:30:23.619 you know table or our living room That was kind 00:30:23.619 --> 00:30:26.839 of like the flow that we have so I say one two 00:30:26.839 --> 00:30:33.119 by your side chat By your side chat, let's do 00:30:33.119 --> 00:30:36.960 that. I like your hat stay classy That is the 00:30:36.960 --> 00:30:40.299 supplier from PPI. I bought it. I saw it. I bought 00:30:40.299 --> 00:30:45.000 it from him. Can I buy these? That's funny 16 00:30:45.000 --> 00:30:49.460 episodes and that is actually three months. So 00:30:49.460 --> 00:30:52.490 that is definitely considered a season Some people 00:30:52.490 --> 00:30:56.670 do 10, 10 episodes a season. So we start. What 00:30:56.670 --> 00:31:00.650 was that? I also do 10 episodes a season. Well, 00:31:00.789 --> 00:31:04.009 episodes. That's awesome. Oh, I'm really excited. 00:31:04.390 --> 00:31:06.829 OK, this is a great one. This was this was great. 00:31:07.569 --> 00:31:10.009 So, Mark, where do we listen to your podcast? 00:31:11.369 --> 00:31:17.769 Oh, I'll give you a link here. I listened to 00:31:17.769 --> 00:31:22.240 me last night. Did you? Yeah, first I was like, 00:31:22.420 --> 00:31:26.000 when did we record it? I had to go back. We recorded 00:31:26.000 --> 00:31:31.000 it October 25th, because honestly, what has transpired 00:31:31.000 --> 00:31:33.400 from just that? I just gave you the link in here, 00:31:33.480 --> 00:31:36.539 in Chelsea. Oh, thank you. What transpired was 00:31:36.539 --> 00:31:39.559 a lot. I was like, wow, OK. What I was talking 00:31:39.559 --> 00:31:43.099 about, even back October 25th, has changed from 00:31:43.099 --> 00:31:46.599 right now. So this is great. I was putting the 00:31:46.599 --> 00:31:51.339 industry forward. I'm excited to listen to it. 00:31:51.700 --> 00:31:53.740 Super, super. And I'm going to make a trailer 00:31:53.740 --> 00:31:56.640 promo of this podcast that I did with you guys. 00:31:56.740 --> 00:31:59.119 I've recorded from my phone that I'm fidgeting 00:31:59.119 --> 00:32:03.240 around with my phone here or there. And that's 00:32:03.240 --> 00:32:05.220 why I was asking permission for Adrian to record 00:32:05.220 --> 00:32:08.200 so I can give this content to my editor and ask 00:32:08.200 --> 00:32:10.319 him to make a trailer or, you know, something 00:32:10.319 --> 00:32:12.539 is coming up, something is coming up. Oh, yeah. 00:32:12.799 --> 00:32:15.259 Well, I mean, it just so happens I literally 00:32:15.259 --> 00:32:17.420 woke up. Looked in the bag. I like I thought 00:32:17.420 --> 00:32:20.420 I was gonna look horrible. I I woke up at 855 00:32:20.420 --> 00:32:23.799 After tax ran to the bathroom and I said to my 00:32:23.799 --> 00:32:26.000 husband I go, oh my god, I actually look okay. 00:32:26.240 --> 00:32:29.700 I don't mean that's a weirdest thing So it is 00:32:29.700 --> 00:32:31.559 I colored my hair purple the other night. So 00:32:31.559 --> 00:32:36.460 a little purple tip So Lisa and Kim before we 00:32:36.460 --> 00:32:39.099 go I just want to um, I want to put this in your 00:32:39.099 --> 00:32:44.079 ear and I want to I'm thinking that next that 00:32:44.079 --> 00:32:47.579 maybe we do the promo supplier playbook summit 00:32:47.579 --> 00:32:51.799 and come up with. And since I've been doing this, 00:32:51.819 --> 00:32:54.559 I'm almost like just it just goes so smoothly, 00:32:54.559 --> 00:32:58.019 you know, picking eight or eight, nine really 00:32:58.019 --> 00:33:01.359 good speakers to come in, having it be unlike 00:33:01.359 --> 00:33:03.700 anyone else's. So the theme being, you know, 00:33:03.720 --> 00:33:07.839 very different, whatever that looks like. I was 00:33:07.839 --> 00:33:09.740 thinking one I was thinking of almost like a 00:33:09.740 --> 00:33:15.440 series what they don't tell you. Like I think 00:33:15.440 --> 00:33:17.759 like you what they don't tell you like like, 00:33:17.980 --> 00:33:20.099 you know what like it's powerful people want 00:33:20.099 --> 00:33:23.660 to hear all those challenges and struggles and 00:33:23.660 --> 00:33:26.980 So if we hit that straight on that could be interesting 00:33:26.980 --> 00:33:29.099 and and then that could be turned into a book, 00:33:29.339 --> 00:33:32.119 too So I think it's so nice way. Yeah, I love 00:33:32.119 --> 00:33:37.700 that. Can I done that? Okay What we've been experiencing 00:33:37.700 --> 00:33:40.859 Kim and I and I I work hard at not coming off 00:33:40.859 --> 00:33:45.630 negative but Helping people understand the reality 00:33:45.630 --> 00:33:49.990 of what it takes to be successful in promo and 00:33:49.990 --> 00:33:53.470 that's what people don't tell you and How do 00:33:53.470 --> 00:33:57.029 you deliver that message in a way? That doesn't 00:33:57.029 --> 00:34:00.049 sound negative doesn't make the person that you're 00:34:00.049 --> 00:34:02.630 speaking with feel like they can't be successful 00:34:02.630 --> 00:34:06.529 Like it's a tricky And I'd love some help from 00:34:06.529 --> 00:34:09.090 you guys on that. It's a tricky conversation. 00:34:09.489 --> 00:34:12.650 I guess it's about managing expectations of success 00:34:12.650 --> 00:34:16.250 in the industry. I mean, Mark, 15 years to build 00:34:16.250 --> 00:34:20.750 your business, right? It's an interesting topic. 00:34:21.530 --> 00:34:24.329 And I think if you straight out ask, like if 00:34:24.329 --> 00:34:27.309 we, if you know for Kim and what Kim and you 00:34:27.309 --> 00:34:30.769 guys are, I pay BAI asking that question, you 00:34:30.769 --> 00:34:33.210 know, what, what's been your biggest challenge? 00:34:33.360 --> 00:34:35.599 You know this year. Okay. Well, what's been your 00:34:35.599 --> 00:34:37.059 biggest challenge since you've actually been 00:34:37.059 --> 00:34:40.639 in business? You know even covid And and how 00:34:40.639 --> 00:34:42.619 you know, what if it happens again? I hate to 00:34:42.619 --> 00:34:44.800 say it and a lot of people get very sick at these 00:34:44.800 --> 00:34:47.760 shows So like I think just finding out what that 00:34:47.760 --> 00:34:50.400 challenge is and then um, I know I also think 00:34:50.400 --> 00:34:53.760 kim there's some of those smaller First, I think 00:34:53.760 --> 00:34:56.980 you should be you know, like Opening enough to 00:34:56.980 --> 00:34:59.900 maybe your clients too, right your own supplier 00:34:59.900 --> 00:35:03.050 playbook clients because they may be They may 00:35:03.050 --> 00:35:05.190 be interested in sharing where they went from 00:35:05.190 --> 00:35:07.170 the struggle to the success that they have now 00:35:07.170 --> 00:35:09.909 those everyone loves those stories So just just 00:35:09.909 --> 00:35:12.590 think about it, but I can I could do all the 00:35:12.590 --> 00:35:15.389 work on it So all you have to do is just come 00:35:15.389 --> 00:35:17.610 up with who you feel would be the great speakers 00:35:17.610 --> 00:35:20.869 You know and even if they you know 45 minutes 00:35:20.869 --> 00:35:23.469 with 15 minutes we do it live on chatter So they've 00:35:23.469 --> 00:35:25.329 got some live people even asking questions or 00:35:25.329 --> 00:35:29.170 we do it We figure out a way to go live in like 00:35:29.170 --> 00:35:31.739 promotional products Facebook page so we can 00:35:31.739 --> 00:35:35.380 have some interaction. Go ahead, Mark. Like you 00:35:35.380 --> 00:35:41.360 said, PPI or Lisa, just a suggestion, they must 00:35:41.360 --> 00:35:43.699 go live from their Instagram and Facebook as 00:35:43.699 --> 00:35:50.559 well. Live. Yep. So I just I'm thinking that's 00:35:50.559 --> 00:35:52.159 and I'm actually thinking I'm going to carry 00:35:52.159 --> 00:35:54.739 that theme. So that theme could be in the promotional 00:35:54.739 --> 00:35:57.760 products industry. It could also be. for coaches 00:35:57.760 --> 00:36:00.420 and consultants because people want to know and 00:36:00.420 --> 00:36:02.460 that's the only because I just I don't want to 00:36:02.460 --> 00:36:06.940 do anything. I can help Liza and Kim, the cast 00:36:06.940 --> 00:36:11.579 crew, helping them with following them, shooting 00:36:11.579 --> 00:36:20.679 things up. At the show, you mean? Well Claire, 00:36:20.739 --> 00:36:25.019 we love you. I am not having a triage with me. 00:36:25.019 --> 00:36:28.519 Britney Spears. I love that though. Mark, we 00:36:28.519 --> 00:36:30.960 would actually look at, we want some help with 00:36:30.960 --> 00:36:32.840 the market. Maybe it'll make me more marketable. 00:36:34.920 --> 00:36:36.900 I love that. No, I mean, if you want to meet 00:36:36.900 --> 00:36:38.800 through suppliers, ask a question, what they 00:36:38.800 --> 00:36:42.599 don't tell you. I mean, it's a great, great topic. 00:36:42.820 --> 00:36:44.420 I mean, if I take an example, if I think I can 00:36:44.420 --> 00:36:47.539 ask this question to the owner of Sawdust, Mark 00:36:47.539 --> 00:36:51.000 or Jackie. Yeah, and Kim, maybe I could do that. 00:36:51.000 --> 00:36:53.880 Maybe I could earmark two hours away from the 00:36:53.880 --> 00:36:59.000 Hydra Peak booth. Create a walk map. Identify 00:36:59.000 --> 00:37:03.500 three or four specific suppliers. Seated in advance, 00:37:03.559 --> 00:37:07.860 let them know we're coming. Yes, yes. Yeah, we 00:37:07.860 --> 00:37:10.519 can do that. We'll definitely talk. We'll do 00:37:10.519 --> 00:37:13.719 some PPAI prep for her. Yeah, that could be interesting, 00:37:13.860 --> 00:37:16.039 Mark. Thank you for the offer. We really appreciate 00:37:16.039 --> 00:37:19.039 it. I want to be always a part of the good team, 00:37:19.260 --> 00:37:22.239 good work, success stories. There I am and there 00:37:22.239 --> 00:37:25.280 my teammates. Yeah, I've got to I've got to do 00:37:25.280 --> 00:37:28.320 some work for another client, but I love this 00:37:28.320 --> 00:37:31.539 idea. I could go Why are you doing artwork? Send 00:37:31.539 --> 00:37:35.840 it to me. I'm there one email of it Okay, I appreciate 00:37:35.840 --> 00:37:39.300 that And then yes, if we when we do it, we'll 00:37:39.300 --> 00:37:41.340 need the whole artwork for the social media the 00:37:41.340 --> 00:37:43.360 book We'll need artwork for the book. I see this 00:37:43.360 --> 00:37:45.320 as being something really cool. All right, you 00:37:45.320 --> 00:37:48.280 guys All right, Adrian, you're awesome. Thank 00:37:48.280 --> 00:37:52.079 you for keeping us. You're like I am so sorry 00:37:52.079 --> 00:37:55.559 for being. I like what I really know. I feel 00:37:55.559 --> 00:38:01.500 better. You're amazing. No, you're amazing. You 00:38:01.500 --> 00:38:03.820 were better than all of us. I mean, come on. 00:38:04.179 --> 00:38:07.400 Okay, bye bye bye bye bye bye bye bye bye bye 00:38:07.400 --> 00:38:15.719 bye bye. Thanks for tuning into the promo playbook. 00:38:16.159 --> 00:38:19.119 If you found value in today's episode, be sure 00:38:19.119 --> 00:38:22.460 to subscribe and leave us a review. Got a topic 00:38:22.460 --> 00:38:25.019 you'd love us to cover? Connect with us on LinkedIn. 00:38:25.219 --> 00:38:28.960 We want to hear from you. Until next time, stay 00:38:28.960 --> 00:38:32.000 smart, stay strategic, and keep growing your 00:38:32.000 --> 00:38:32.980 supplier success.