Welcome to the Promo Playbook, the podcast where
suppliers come to win in the promotional products
industry. We're your hosts, Lisa Faustik and
Adrienne Barker, bringing you insider insights,
expert strategies, and no fluff advice to help
suppliers navigate the promo channel like pros.
From marketing to distributors to mastering software
onboarding, we cover it all. Whether you're new
to the industry or ready to scale up, this is
your playbook for success. Let's get started.
Hey, everybody. Welcome back to this episode
of the promo playbook. We're so excited today
to be talking about PPAI, PPAI Expo, one of the
biggest industry shows of the year coming up
in January. So I'm here with my co -hosts, Adrian
Barker and Kim Ballerine, both show veterans.
And we're going to dive into a supplier viewpoint
and a distributor viewpoint of how to get the
most out of the PPAI show. So we're going to
start with a few housekeeping tips. One is to
choose a hotel that's somewhat close to the venue.
You want to be able to Uber there conveniently,
walk. Don't stay too far off the strip. Just
be able to get to the hotel quickly and efficiently.
Follow the social media for the show. PPAI Expo
has its own social media and its own hashtags,
so make sure you're dialed into that so you can
follow along with all of the events that get
announced. There are a number of free events
that you'll be able to attend. We do encourage
you to attend those and we'll do a little bit
deeper dive into what some of those are in a
little bit. Make sure you have good shoes, take
care of your feet, super important. Business
cards, make sure you have some water and snacks
available. There is a shuttle service between
some of the hotels. So when you are looking to
book your hotel, you may want to consider that
depending on what your budget is. And those are
sort of some of the basic things to be thinking
about as you book your time at the show. Pay
attention to the education because when you're
booking your flight, you want to make sure that
you arrive in time to attend as much of the education
as you can. covered the basics. Adrienne, Kim,
anything I missed there in terms of a layout
of basic things to be thinking about? So I'll
go as a distributor when I was a distributor
for many years. I never brought a rolling cart
because I always cared about other people's toes
for some reason, probably because I've gotten
them run over so many times. So figure out what
you're going to use. How are you going to carry
it around? There's a lot of bags that'll be handed
out for distributors that can be very heavy.
So just, you know, and then think about your
fellow attendees. For suppliers, because I have
the chance to attend as a supplier rep, I actually
love having a bag. And in that bag i wanna have
my mints i wanna have my pad of paper i wanna
have my pen i wanna have any small giveaways
i'm going to give i want my business card so
and i see a lot of suppliers don't rep so do
this so they're always like reaching down or
having to grab things why not put it together
and that way all you have to do is go in your
handy bag have it be one of your company bags
or your favorite bag. But if you're selling bags,
it should be your bag. And then it just makes
it easier for you. Your water bottle should be
there. And I always like lipstick or a lip gloss
for us females. Well, for anyone. Anyone can
wear lipstick, like anyone. So if you're human,
put some lip balm in there. That's it for me.
OK, cool, cool. Thanks for those insights. How
about you, Kim? Anything to add? Yeah, start
off well rested. Like before you get on the plane,
like don't go on a bender and be like, I get
to go to Vegas tomorrow. I'm going to stay up
because it's exhausting. Like get your beauty
sleep multiple days in advance. Get your email
in a good shape. Don't think like, oh, I'm going
to work the whole time on the plane and I'll
have plenty of time. Nope. Go with your house
and order a good night's sleep. Be hydrated before
you get there because it is a grueling five.
dates, you know, four to five days, depending
on how long you're going to be there. So that's
sort of my, you know, my newbie advice to people.
Excellent, excellent. And I just want to, Lisa,
go ahead, Lisa, sorry, I'm interrupt. I have
a hand up if you're not, if you're just listening
to this. That was killer advice, Kim. That was
amazing advice, and it did make me think, distributors,
you should absolutely be reaching out to your
connections to say, I'm attending the show, and
is there any projects on the table for next year?
Actually, I used to, as a distributor, I would
call, I would send an email, call, make sure
they got it, let them know I'm doing the show,
and set up the appointment for when I return,
so that I already had a meeting for when I return
from PAPAI to show product. And for suppliers
you're gonna want to have a full email campaign
to reach out because the distributors are gonna
get inundated and You got to somehow make sure
that you stand out in the crowd of emails And
bring people in and the last thing is if you
are a supplier plan something really fun, right?
Because I know so many people that will hang
around like pretty much all day for the free
whatever it may be Yeah, so all great stuff.
Just back to our idea of what you should bring,
a couple other things that sparked while I was
listening to you guys was a phone charger. Make
sure you have your charger with you on the show
floor. And dial into the show app. There is an
app that goes with the show that allows you to
plan your walking of the show. So I think that's
important. So I want to rewind just a little
bit to the day before the show's education. So
everybody, suppliers and distributors, you know,
I'm a lifelong learner. I like to learn everything.
So some suppliers will say, well, I'm not going
to go to the education because it's geared to
distributors. Well, I would say, don't you want
to know what your distributor's life is like
so you know how to pitch to them, present to
them, to be a good partner to them. So if you
have the bandwidth and the opportunity, try to
attend as many of the educational events as you
can. And by the way, as a supplier, what great
networking, you're going to be sitting next to
distributors who may not even know your brand,
get them to come to your booth, have a pocketful
of business cards at the education. Set yourself
apart by being one of the only suppliers in the
room with a room full of distributors who are
there, dedicated, curious, and eager to learn.
In terms of education, don't devalue it. It's
great stuff and an awesome opportunity for networking.
I'm glad my co -hosts like that advice. To wrap
up education, Adrian, have you attended, and
I know you've been a speaker at Industry Education.
Do you want to just offer your insight on the
quality of the education? Well, first I will
say I'm a proud MASer. I, MAS is we represent
2 % of the industry and you got to go to those,
you got to go, you got to go, you got to make
sure you hand in your form, fill it out when
you're there, and that's actually really good
information anyways for future speakers. I like
going, grab the pad, you're gonna promote, promo,
trade show, grab the pad and pad. Walk in. Personally,
I like sitting in the front row. I am that geek
because I want to be able to pay as much attention
and I like seeing like, you know, like internal,
like externally what's happening between the
speakers and stuff. So, but yeah, if you get,
start going, see, go onto PPA and see what you
have for certifications. Maybe you have enough
to become a CAS, work towards your MAS, work
for your MAS plus, right? Like, so. Go for that
of mine, too. I'd like to see us have more certified
professionals in our industry because I think
we need to raise our entire industry and continue
raising it up. So that's my thought. Awesome.
Great insight, Adrienne. How about you, Kim?
I have not had the opportunity to go to any of
the sessions just from a schedule standpoint.
On the supplier side, usually I'm helping. build
the booth, set up the booth. They haven't had
the opportunity to do that. But the one thing
that does happen on Education Day, and I don't
know if we'll cover it, I'm gonna throw it out
now in this part, is the pitch. So that is in,
that's a great event that happens on Education
Day. And anyone who's not familiar with that,
you're new to PVAI, it's basically like Shark
Tank. It's very similar where companies literally
pitch their new product, service, whatever. And
some of them are brand new to the market. Some
of them are veterans that have a great new idea.
But where else, I mean, how else do you get really
caught up in that fun energy and know what's
on the cutting edge and what's coming and what
some of those needs are than to be in a session
that's geared all toward innovation. So I think
that's a great a great one to attend. It is later
in the day, so if you're lucky enough to get
your booth set up, if you're a supplier, you
can bolt on over there. I think it's like 3 .30
or 4 .30, summer and then usually, but that's
definitely one I would recommend attending. Great.
Thanks for sharing that insight and another great
networking opportunity. Attend, it's usually
standing room only, get there a little bit early
and you'll be able to see all the new innovation
that's coming out in the industry. Well, not
all, but specific things that have been chosen
for the pitch. So thanks, Kim. Adrienne, I want
to just reinforce what you said about earning
your MAS, CAS, sign up, get those points, earn
your certifications. I've been a speaker at a
lot of industry events, and I know Adrienne has
too. Don't be afraid to ask questions. Most speakers
leave time at the end of the education to take
questions from the audience. Don't be shy. You're
there to learn. You're there to grow professionally.
Take advantage of the speakers that are there.
Introduce yourself to them at the end of the
session. Kim, very real advice and insight on
the life of a supplier. Oftentimes suppliers
cannot get to the education. And that's been
sort of a rubbing point in the industry for a
long time, especially if you're a super small
team. So, you know, that being said, if you can
work with your other booth mates or find a way
to at least get to one or two sessions that might
be valuable, strongly encourage that. And just
a fun thing, the past couple years there's been
an education sponsor. So, you know, Hydropeak
in the past three years has given out a bottle
to every attendee of education, a free sample
that became a collectible. I don't know who the
sponsor will be this year, but it is fun to show
up at education to see what that really cool
item is going to be. So, lots of benefits for
education. So let's dive into a little bit into
the free events. So on top of education, there
are other events that happen. There's a welcome
in general session, which is valuable to attend.
There is usually a DEI initiative meeting. There's
a women in promo meetup. Product Pavilion opens
early to see new product. There's a regional
event where you can go and have free coffee and
meet your regional folks. I want to mention that
coffee is super expensive at PPAI on the show,
around the show. So free coffee at the regional
event is a really nice value. So not only do
you get to meet amazing people, but you get to
save yourself your $20 coffee spend that day.
So just kind of a funny little side note. There's
a technology meetup, which even if you're not
the tech person at your company and for smaller
suppliers and distributors, sometimes you're
all right. You're doing everything. So you are
the tech person. But the tech meetup isn't just
for super high level CTOs. It's for everybody.
So get connected there. There's emerging leadership
meetup. And then there's a big expo party. We
do want to dive into the idea of Don't be too
hungover at the show I tend to pack liquid IV
But you know the older I get the less likely
I am to be hungover for the show floor So Adrian
and Kim you want to chime in on that sort of
management of your energy? Yeah, I mean that
it goes back to the idea of don't go already
tired and hungover or dehydrated because it all
rolls into one and by night three. I mean, the
energy, everyone is sort of feeling it at the
show. Yeah, I suppliers and stuff like that.
So if you are a supplier who continues to keep
your energy and is like going, you will stand
out just for having the breath of being able
to survive the AI on day three. So I think that
there's, you know, that seems sort of silly.
But it's really true. If you're dragging, you're
not going to be able to pitch yourself. You're
not going to be able to pitch your product. You're
not going to give that great first impression.
And so with every, you know, if you're a supplier,
every distributor that goes by is a potential
lost opportunity because you couldn't get it
together. Right. So really try and I know you're
in Vegas. It's tempting. Yeah. Have a drink,
drink water. Have a drink, drink water, do whatever
it is you think you need to do, get to bed early,
take your ad -fill before you go to bed, get
something to eat in the morning. But, you know,
it sounds like, oh, whatever, these girls, these
ladies, but it's true and you will feel it and
you don't want to. Yeah, yeah. So, you know,
veteran advice, guys, save your partying to the
last day and then ride the plane home hungover.
Adrian, so I'm going to give you advice, distributors.
I'm going to give you advice from the heavens,
from my father, Herb Barker. He would say to
me, Adrian, first of all, he'd say, I don't understand.
Your mom and I, we would go to the trade show.
We would make great notes. We get a grinder,
we go back upstairs to the hotel, and we would
make our plans for the next day. We were strategic.
We were smart. We really laid it out because
we understood that there was a big expense, whether
you're paying it for yourself, you're an owner
of a company, or you're going on behalf of a
distributor, that it is so important to really
Think that way be strategic all the drinking
and all of that but least give yourself an hour
to say okay Here's what I did and he and look
at that map What do I need to accomplish because
you know what Lisa and Kim how many times have
we heard someone say I went to the show? But
don't ask me what's new, because I really don't
remember. Or, oh, I stopped taking pictures.
I don't even know who the supplier is. I want
to sell it. Can someone help me? We have some
Facebook groups. And you can see the people that
go and understand and have learned and have been
able to actually sell. And those that are, if
you're distributing 10 of this show, what are
you going to do the next day? So you've got three
days. Be strategic. And then put your fun into
it, right? I'm not saying don't go out to dinner,
especially if the suppliers are taking you out
to dinner. Oh, pro tip. because I did because
of the industry I did go to the protocol school
of Washington because I turned around and I was
looking at distributors being taken out to eat
by suppliers and you know maybe spending you
know $15 a cocktail that's not a bad thing right
but what if you get 10 of them like literally
you know so I think that that it has to be said
distributors just consider the suppliers have
a budget recognize that budget and help them
with their own budget, because you don't want
to order the most expensive thing. It's just
not the right thing to do. So a little etiquette
tip from Adrienne. Thank you. Thank you, Adrienne.
So I want to just spin out what you said about
taking pictures. That is a key, key, key piece.
Yeah, that's a good one. Take good pictures.
Make sure that you remember, take a picture of
the booth number, take a picture of the product,
and if you like the person you're talking to,
take their picture too, because they're going
to become your best friend if you decide to move
your business to that supplier or work with that
supplier. So great pro tips there. Getting invited
to dinners and things like that isn't so easy
for smaller distributors and new people to the
industry. You know, it's more of a thing for
larger sales organizations and things like that.
It doesn't mean you won't be invited to a dinner.
It's just to set that expectation of how that
sort of all happens. I want to talk a little
bit about walking the show floor and being prepared
to Adrian's point. You know, distributors want
to go with a couple of agendas. One is to find
things for specific clients and projects. And
another is to uncover new partner, new vendor
partnerships. So the show is kind of broken down
into sections and there's first time exhibitors,
there's business solution area, there's new products,
there's Made in USA, sustainable products. there's
a brand section, there's a section for decorators.
So when you look at the floor plan and you're
planning your strategy, maybe you do a couple
of those sections before you enter what I call
the gen pop, the general population of all of
the suppliers. And what I used to like to do
is mark my top suppliers on my walking map. and
then identify my second tier of suppliers that
I had to see that I was intrigued by for whatever
reason I wanted to visit. And I would make a
walking map. So I wasn't crisscrossing the show
floor multiple times because the show floor is
huge. And you will be walking 10 ,000, 15 ,000
steps. at the show. So try to strategically plan
back in sales training at Dale Carnegie, they
used to say, don't be a star sales rep, like
don't, you know, travel in a star pattern and
add miles to your visits. Do the same thing at
the show, be strategic, have a plan and save
your feet some pain by creating a walking map.
Anything to add on that, your strategy of walking
the show? No, that's great. I love the star analogy.
And have a bottle of water in your bag. Adrienne
mentioned a rolling cart earlier. A lot of suppliers
do still give out samples at the show. So if
you think you're going to go with the strategy
of collecting samples, Make sure you have a way
to transport those samples. A lot of suppliers
will also send samples after the show. So when
you're meeting with your rep in the booth, make
sure they get that note. If you're asking for
a sample in the booth, make sure that they've
taken that note in the app. And there are some
on -site show services to help you, like you
can ship FedEx back your samples. There will
be water stations strategically placed around
the show. So a refillable bottle stopped by the
hydra peak booth. You can get a refillable bottle.
There's a pints and promos area where you might
want to stop and have a, you know, a cocktail
or a beer. And that is a great meeting place.
If you want to have a one -on -one meeting with
somebody during the show. That's a great location
to say, hey, I can meet you at 1215 at promos
and pints because it's still on the show floor.
It doesn't take you off campus. And it's an easy
place to get together and meet. You can also
book booth meetings. So keep that in mind. If
you really want to talk to a rep at a booth,
reach out to them in advance, get on their calendar.
Many, many reps in the booths will be booking
time with specific folks to walk them through
the whole booth. And then you don't have to stand
in line if it's a busy booth to wait for that
rep's attention. And I would say be patient.
Be patient with the reps. When it's a single
rep in the supplier booth, Be kind. They want
to talk to you. They know you're waiting. So
just try to be patient and give that rep the
grace to know that you're important to them,
but they really want to finish up with the person
they're speaking with, and they'll get to you
as soon as they can. So other things at the show,
there is a coffee lounge, a first aid station.
There's a mother's room, a bag check. and there
is a recharge area for your phones. So know that
those services are available on the show floor.
Any other comments there on services? I do have
some pro tips. Not sure if they should be added
here, but I'll just add them. You know what?
Ask for cell phone numbers. Suppliers, ask for
a cell phone number. Distributors, ask for, you're
having a nice conversation. Or maybe just like,
hey, Kim, who is my sales rep that I will be
calling when I have an issue? Would you mind
if I take their cell phone number down? I don't
want to see any of you on any of these Facebook
groups going, who is the rep for? You as a distributor
should know who your reps are. That's very important.
Be thoughtful. I love that you said be patient.
Be thoughtful. Don't go up to a booth and ever,
ever complain about anything. I've seen distributors
do it, trying to be tough guy and people around.
totally will ruin your reputation. Those are
the kind of reputations. Your reputation is going
to be very important, right? How you make your
first impression, how you communicate is so important.
If I have never worked with a supplier before
as a distributor, I never would be like, mail
me a catalog because I recognize there's a cost
to it. If I can take the flyer home or take the
catalog home, There's been times where I'm like,
let me take the Cadillac to the room and then
I'll bring it the next day. Suppliers recognize
that these distributors, they only got two arms.
There's only two shoulders here. Try to help
them choose. If you've seen me and you're like,
oh, this is a good client, Adrian has been buying
for years. Don't be like age when i got this
great gift for you it's a three pack ceramic
mug set with a full glass carafe i'll take it
with you so save some of those things be thoughtful
like you know what if you're talking to a client
that's yours show them the product and say when
you get home. It's gonna be waiting for you be
smart like the biggest advice i can have to for
suppliers stand out in the crowd. Do something
different. Create excitement over a product.
That's what you do, right? But don't just do
the regular old. Really think about it. Get your
group together. Really brainstorm what's going
to make you stand out. And distributors, don't
forget, you got to stand out too. You have to
stand out even more because you know what? That
relationship is so important. If you go and you
think, yeah, I'm just going to look for items,
I think you should stay home. If you say, I'm
going to find new suppliers, that will have new
products that I can use to help my clients be
successful and grow their business, attend the
show. That's a little tough words for me, but
that mindset is going to be everything. Mm hmm.
And so I think what I'm hearing, Adrienne, is
it's a partnership, right? It's a true partnership
like we're all there to elevate each other. And
maybe that's sort of a Pollyanna ish viewpoint.
But that's how I've always lived my promo life
that We're friendly competitors. We take care
of each other. The industry has survived so many
crazy headwinds. We're in the middle of headwinds
right now. Things are changing. Be open -minded.
Be kind. Look for the connections. Find your
people. It's a great community, really. Everybody
in different ways has something amazing to offer.
So come with an open mind, suppliers and distributors.
The old way of doing things is changing. So even
for our suppliers that have been around and been
to the show for the past 50 years, try to think
differently about the relationships and what
you're delivering to your distributor network.
It's an exciting time. So we are getting close
to the end of our time, I think. So I want to
switch gears a little bit to show follow -up.
because as having been on the supplier side and
the distributor side, as Adrian has too, one
of the hardest parts is follow up, both for the
distributor to process all of the information
that they've taken in at the show. Even if you
take good pictures, even if you take good notes,
even if you've taken great samples, you're exhausted
when you get home. So it's hard to get everything
in your buckets, get everything lined up and
do the follow up with your clients from the show.
I mean, this is really a great bump in client
contact and a way for you to reopen conversations
with them. Hey, I've been to the biggest show
in the industry. I'm super jazzed. I found some
really cool things for you. So try to be gentle
with yourself and remember to get through your
ideas and try to get to your clients. Suppliers,
much harder task for you. And if you're not a
large supplier with a deep staff, it's really
difficult to have effective, good follow up after
any show. I don't have the right answer to that.
I think the key is to do your best, get back
to as many people as you can, show up, be present,
use your email marketing. Any thoughts on show
follow -up from the team, Kim? Yeah, I mean,
I agree with you. It is the single most important
thing. You will be meeting as a supplier lots
of distributors. And if you promised to send
that sample, make sure you send that sample.
Because even if you're not sure that they're
100 % the right connection at this point in time,
that can totally change in six months. Just like
any other industry, people pop from place to
place to place, they represent different clients,
and it's so relationship -based. So being timely
on the follow -up, sending email, taking any
personal notes in those, where you're like, hey,
how did Johnny end up doing at his hockey game?
Sorry, you missed it while you were at the show.
Wanted to follow up on X. All of that is super,
super important. And not just one round, but
have a round two. Give a reason and an excuse.
Leave something out there. Ask a question, a
follow -up. So six weeks after that, you're following
up again. We're all busy and we're all human.
And sometimes it takes us a couple knocks on
the head before we're like, oh my gosh, I totally
forgot to get back to Adrienne on this awesome
thing she sent me. So give grace to the people
you're sending, but also don't assume that, well,
since they didn't respond to this email, I'm
going to mark them off my list. Right. It is
a continual loop and process. Great. I love that.
Thank you for highlighting that, Kim. Adrienne,
what are you thinking? I love that too, Kim.
So that's awesome. So you have a standard order
SOP, right? Have your process. Know who your
clients are. If you are an eco company or eco
supplier. You know, you really want to make sure
your booth and everything is going to track the
distributors that you want, right? So for instance,
if you care about the environment, you may have
items and everything that you're doing because
you want to bring in the right people because
you're not going to be able to talk. You're not
it's like you're not going to be talking to 5000
people, right? That's not going to be your goal
just because there may be 5000 attendees does
not mean that they're all going to stop at your
booth. You've got to track them to your booth,
whether it's your pre marketing and your after
marketing. So we'll talk about the follow up.
But I do think that part is really, really fair.
So because I've had the chance to really kind
of like do it through a smaller supplier, when
you are getting the scanner and you're getting
the the people that are coming in, right, you
really, you know, if it's just two of you, you
got to just be a little more thoughtful. So even
in that case, maybe you go to the show as a supplier
and say that we've talked to 100 people. and
we get a hundred good names that's quality over
quantity right how much can you really handle
if you don't have a crm oh i'm gonna say it i'm
gonna say it you shouldn't go to the show either
like don't go to the show without a good crm
that's crazy that that's that's that's okay so
we're gonna say you have a good crm i saw one
on bloom is on app sumo for 19 for life i mean
really there's like no excuse okay so now you've
got it Tag them correctly. So if you I will mention
organic tea star. I did a eat the first ebook
ever in our industry that wasn't just created
for the end user. You can find it on Amazon,
but that book is created for suppliers and distributors
for anyone, right? And so everyone that came
to the booth, you know, we tagged it, made sure
they received the book, right? We need to get
reviews from them, took a photo with them. Maybe
you have your handing out a t -shirt, maybe you're
handing something else out. Like you should even,
and I hate to say this, but get to a point where
if you have a catalog, you're so big and you
have specific catalogs, make sure that you tag,
Adrian was very interested in prom items. Kim
was interested in cannabis items. I'm just kidding.
I don't know if that's true. That's a joke. Put
that in your... It's too early in the morning
for that. Because the problem is that suppliers,
your follow -up is a shotgun effect. That's a
problem because you're just trying to be... You
don't have it. If I came to your booth specifically
for water bottles and you're sending me, hey,
bags, that's a good thing. But I want a personal
one going, Adrienne, it's nice that you stopped
by and you were looking at our bags. So try to
look at the tagging before you go. And make sure
the person, your CRM person is going to tag them
correctly. Let them know that you spent all this
money. You want those tags correctly in CRM.
If you don't know what I'm talking about, that's
cool. But if you are someone in marketing, you
will understand what I mean. And so this is a
cue for you to forward this podcast to your marketing
team. Every distributor, every supplier, this
podcast should be listened to by your entire
team. That's at least I can. Thank you so much.
I think some of the keys to our treat everyone
on a level playing field that comes to your booth.
You don't know who's in your booth. You could
have the top buyer for a top 40 distributor in
your booth and you might not even realize that.
So everybody should be treated as if they are
the best customer in the world because they are.
Pre -show marketing, Adrian mentioned, invite
people to your booth, do a few email blasts,
letting people know you're gonna be at the show,
post it on social media. Even if you're a small
supplier, take a few small actions to let the
community know you're going to be at the show.
And then post -show marketing, if you're so small
that you can't manage individual follow -up with
everybody, have a post -show email campaign planned
so that at least you're staying top of mind after
the show. Great advice on a CRM, Adrienne. I
know that's a big struggle for a lot of companies
in promo still today. Don't have good CRMs, haven't
invested. I mean, it is a process. We're aware
of that. So it's a great show. We want everybody
to be super successful and have a great time,
not be too hung over, pack your liquid IV, good
shoes, water, be rested, all the things, right?
All the things that set you up for a great show.
So we're excited to see you out there. Kim and
I will be there. Adrian won't be with us this
year, unfortunately, but she'll be there in spirit.
If you have any questions about the show beforehand,
let us know. The promo playbook also has a boot
camp. Kim, do you want to talk about that a little
bit? Sure. Yes, and I raised my hand for those
of you who couldn't see us. Also, because if
you're going to be at the show and you'd like
to meet us famous celebs, DM us. and we'd love
to grab a drink. Definitely. But yes, we have
a great two -week boot camp that we can come
in and help you evaluate your messaging, make
sure you've got all your props up, a formal presentation.
Yes, you actually need one. even if you only
pull out once or twice. But more importantly,
it's great for the follow up you're going to
do after the show. We will work with you to identify
exactly where you should go, different suppliers
to meet with, events to attend, all the things
that we, you know, a little deeper that we got
into today. So if you're interested, definitely
reach out to us through our LinkedIn page. Yeah,
so thanks for mentioning meeting us. We'll meet
you at iCandy. We might buy you a non -alcoholic
beverage just because we don't want you to be
hungover, but your choice. The more people we
can meet and have fun with and dance with while
we're out there, the better. We love to have
a good time. So all that being said, we want
you to go with the mindset of having fun. meeting
cool people. I mean, I've met some of my best
friends in my life, my professional career at
PPAI that I still connect with today. So go with
an open mind and just have a blast. Thanks everyone.
Talk soon. Thanks for tuning into the promo playbook.
If you found value in today's episode, be sure
to subscribe and leave us a review. Got a topic
you'd love us to cover? Connect with us on LinkedIn.
We want to hear from you. Until next time, stay
smart, stay strategic, and keep growing your
supplier's success.