Welcome to the promo playbook, the podcast where
suppliers come to win in the promotional products
industry. We're your hosts, Lisa Faustic and
Adrienne Barker, bringing you insider insights,
expert strategies, and no fluff advice to help
suppliers navigate the promo channel like pros.
From marketing to distributors to mastering software
onboarding, we cover it all. Whether you're new
to the industry or ready to scale up, this is
your playbook for success. Let's get started.
Welcome to this episode of the promo playbook.
Today is a master class in promo standards. So
if you're not familiar with promo standards,
get a notebook, get ready to take some notes.
This is important stuff. Joining me today is
our co -host, Kim Ballerine and Adrienne Barker
and our promo standards queen. Amy Rabidoux.
So I'm going to start by having Amy introduce
herself to our audience and give us a little
history of promo standards. Thank you so much,
Lisa. My name is Amy Rabidoux. I'm currently
the VP of Client and Community Engagement in
Nterra. And I've been in the industry for several
years. I've worked on the supplier side, distributor
side, service provider side, and currently the
vice chair of promo standards and the committee
chair for membership marketing and education
committee, which puts on the annual promo standards
tech summit each February. So thank you. You're
welcome. So what type of person attends the tech
summit Amy is that for anybody in the industry
or is that for IT folks? Like who's a good candidate
to attend that event? So our promo standards
Sessions and content is geared towards more of
a technology minded So I think CTOs, the developers,
anyone that's responsible for digital transformation,
such a buzzword in our industry. Recently, anyone
that's looking at AI to streamline inside operations.
I'd say we've brought in some product marketing
along with some revenue operations, which is
the. an up -and -coming mid -office opportunity
in a lot of our larger suppliers and distributors.
Anyone really in that role of looking to use
technology to streamline sales operations, streamline
customer service, customer success, and also
anything around order management, and even accounting.
One of our endpoints and services sends invoices
out. through the different members. Awesome.
Awesome. And I know that's a topic that Adrienne
really brings us back to quite frequently, which
is fiscal responsibility, fiscal health. And
many of our listeners are new suppliers or brands
that aren't so familiar with the industry. So
a lot of my questions today will be around like
who is a candidate for promo standards and how
do we sort of remove the fear from you know,
adopting promo standards and what that can do
for people's businesses. So this might be a tough
question to answer in a few sentences, but why
is it important to the industry overall that
folks know what promo standards is? Well, start
a little bit with a little bit of history of
how Promo Standards came to be, and that will
show the path of how it's grown and how it's
already impacted the industry. Promo Standards
is a non -profit organization, completely volunteer
driven, and it's committed to reducing the friction.
within the supply chain, whether it's from manufacturer,
supplier, distributor, and client, and the service
providers that offer services in between any
of those functions. It's our mission to streamline
these transactions and to standardize the flow
of the information. We're not programmers. It's
not a product that you can purchase. It's a language
to allow the different members of the supply
chain to communicate more efficiently. So it
started about, I would say, let's say in 2014,
with a group of like -minded suppliers and distributors
that got together and said, how can we... be
more efficient with each other? How do we communicate
better? How do we stop the madness of the phone
calls? Impacted the faxes? How do we do that?
Those conversations and those early meetings
started back in 2014. By 2019, Promo Standards
became an official non -profit. Today, as we
talk, it's hard to find an integration in the
promotional products industry. that has not driven
or even utilizing promo standards, whether it's
a direct API with a supplier between a supplier
and a distributor, or it's a service provider
that returns order status and order shipment
notifications, chances are they're using promo
standards. Great. Thank you for that insight.
That was super, super helpful. It's important
overall to the industry because it allows people
to talk to each other. It allows the clean flow
of communication, which all of us on this call
know how many times a supplier and distributor
touch in order. So to be able to reduce those
number of touches is a fabulous thing. So I still,
even though I've heard of promo standards for
many years, I still have some. resistance to
it because I don't think I understand exactly
how the data points work and what that means
and what does that mean to a supplier in distributor
who want to adopt promo standards. So maybe you
can talk to us a little bit about that Amy. Don't
feel alone in that. We have office hours through
promo standards instead of monthly and we still
get questions like, how do I buy promo standards?
How do I do these things? Really, there's a couple
different ways that you can access the efficiencies
and the effects of promo standards. If you're
a supplier and you want to reduce the amount
of inbound phone calls, and faxes or email orders.
You can start creating endpoints that will take
your inventory, your product data, your images,
maybe some of your safety documents, and you
can start building your data into a normalized
form. Promo standards gives you best practices
for that. Once you go through and structure your
data and you create an endpoint, that allows
distributors or service providers or decorators
to pull that information in a standardized way
into their product or into their ERP so that
they can easily see that. Let's say a distributor
wants to know how much inventory you have and
what's the price, what's coming in. They're easily
able to do that. Now, they can do that through
building the products on their own. in their
own ERP and their business practices. Our decorator
can pull in order status and order shipment if
goods are coming from a wholesaler before they're
going to ship it and give order tracking for
finished good, which they can also use promo
standards and points to do. If I'm a distributor,
I can make a choice. I can build my own tools
with my own technology team, or I can use a service
provider. There's many in our industry, so I'm
not going to name them. I can't name them. There's
many service providers out there that provide
services like Quoti, digital proofs, digital
specs, customized playbooks, all these things
that you can use the data that suppliers present
through their endpoints to create and to better
service your clients. Kim? I have a question
in just a point of clarity. When I hear that,
does Chrome standards offer basically a framework
or sort of a template that a distributor or supplier
can then take, and then they find partners to
help build and actually execute on that framework.
And the benefit from that is, well, I'm using
that framework. and you're using that framework,
and Lisa's using that framework, and Adrian's
using that framework. So when we all want to
work together, it's super easy for us to go back
and forth. So long -term, while it might seem
a little overwhelming at first, it's really setting
us up to be able to have that flawless communication
as we grow and scale. Yes, absolutely. And also
Piquant, which you're kind of dancing around
there, but you were almost there. Almost there.
No one -off integrations, right? And what I found
about following the framework, as you'd say,
and the best practices and the documentation,
because all the endpoints are documented. We
have a whole committee that talks about best
practices for each of our members of our supply
chain. Hey, how do I get started? What does this
mean? How do I pull inventory? All of these questions
are answered through our best practices committee.
The most important thing is that if you're using
the same language, then it doesn't matter so
much as your internal business practices because
what's being output or what you're receiving
is in the same from one supplier to another supplier
to another supplier. Or if you're sending your
supplier and you're sending out order status,
order shipment notification, you're putting it
out there and distributors are pulling that in
and using it as they want. the same with decorators
and the same as service providers. There's a
lot of service providers in our industry that
have made a business model of presenting data
for suppliers in the format because suppliers
maybe don't have the internal staff to do it.
So service providers will go in there, clean
up their data, and host their endpoints for them
so that they don't have to carry that burden
themselves. Now, larger suppliers will set up
their ERPs and their technology. disparate systems
and use promo standards to communicate with each
other and also push out to their websites. If
a supplier is using the promo standards framework
to present data on their website, I think it's
so much easier because you're consuming the data.
You're going to find things that maybe look odd
and you don't have to wait for a service provider
or distributor to say, hey, that doesn't look
right or something's not working because you're
already doing it using that data yourself and
normalizing it. As far as the end points go,
we have inventory, which is normally the most
easiest suppliers can present. What are my livestock
levels? Then we have product data, which is your
basic product data that you would find in an
old school catalog or on your website. Then the
more difficult one would be product pricing and
configuration. Think of your SKU, your part IDs,
your colors, the packaging, the decoration that
can go on each of those items, and how you organize
that data so that the holy grail is that a distributor
can send you a fully configured purchase order.
that goes right into your ERP, that you don't
have to get a fax, you don't have to look at
a PDF email. It just flows right in. Then the
benefit for suppliers for fully configurated
or for distributors for fully configured purchase
orders is that they don't have to wait for stock.
their stock's taken immediately, especially how
their artwork is sent. It can go right into order
entry or artwork approval without delays. You
don't have other people in there maybe causing
errors or typos. A lot of the burden fell on
suppliers pre -COVID. It's like, hey, we what?
fully configured purchase orders and distributors
kind of maybe didn't see what's in it for me.
But then during the COVID situation, distributors
start to feel, oh, I know what's in for me. I
don't have to be on the phone 24 seven. Did you
get my order? Where's my inventory? Is it still
there? What's the pricing, right? And by using
promo standards on both sides, you kind of eliminate
some of that. Think about tariffs, right? How
many times did you put an order in with the supplier?
And to find out that the pricing changed after
you put it in because they weren't a supplier
that used promo standards to keep their pricing
up to date. Right? So there's some things there
that are circumstances and things that are happening
economically and politically, promo standards
kind of leveled the playing field for. What I
might be hearing is it's the quality of the data
that the supplier has organized to fit the framework
of promo standards. So how does a supplier, I
mean, we work with suppliers of all sizes. How
does a supplier find that information, that framework
that they need to follow to provide the data?
So on our website. promostandards .org. We have
all the endpoints, the documentation, the testing
information. We also have validators where you
can validate your data. Best practices can also
be found there. You can also join as a member.
If you'd like to get more involved in the community
and be on a work group, a task force, or a committee,
you can become members and actually influence
the work that's being done or what promo standards
tackles next or the next endpoint that's going
to come out. So all of that data is found on
our website. Also coming to the tech summit allows
you to network in real time and get to build
those relationships with the other partners you'd
be shaking hands with when you have these conversations
about integrations and setting up endpoints.
I think I might also be hearing that your inventory
has to be accurate. If you have multiple supply
chains that are pulling from the same inventory,
your inventory flow has to all go be up to date
and be accurate before you can even think about
adopting promo standards, or at least the inventory
endpoint of promo standards. There's a couple
of best practices that some of our suppliers
in the industry have followed depending on there's
some suppliers that make the product on demand.
How do they show inventory when they're actually
making it once it's ordered? There's some suppliers
that they never want to show below a certain
point in that case because they have unlimited
because they make it. Or if you're a retail brand
and you're like, okay, how do I make sure what's
set aside, what's actually going to be there
for promo industry when it comes through? A lot
of times that can be regulated by different SKU
numbers. There's best practices that our teams
recommend in those different situations because
we know suppliers in our industry go to market
in different ways. Thank you for that. Kim, did
that sort of address what you were asking? It
does. It does. Thank you. It's just nice to know
that there's a way to potentially plug and play.
Let's throw like some old school tech stuff out
there, right? But a way to standardize because
everyone's coming at it different and everyone
is at a different life cycle when within their
own company when they enter promo. You need to
know at least where to start. This is a great
way for suppliers, for brands, for distributors,
people who are getting into it to at least start
to understand what needs to happen to be successful.
A couple of things I'll say. So many people approach
promo standards like they are approaching AI
now. I want to do promo standards. I want to
do AI, right? And it's almost like, okay, what
problem are you trying to solve? Then, okay,
let's create a path for you and how you can use
promo standards. You can use AI to do that. Do
I need to do all the endpoints of promo standards
to be successful? Do I have to do inventory or
can I just do order status or order shipment
notification? Well, what's the problem that you're
trying to solve? I want to stop phone calls of
people or emails asking me when my order is going
to ship. Okay, great. Order status is a great
benefit for you that you can present that as
a supplier. The other side of that is that you
have to have clients. that are willing to use
that information through the endpoint or are
part of a service provider that can take that
information and use it effectively, right? Because,
and then once you do that, then when you start
getting into the large buying groups or you get
into the service providers, it's like, okay,
a supplier says, hey, I'm giving them order status.
Okay, where's the training to tell the users
how to find it? Right. So there can be some complications
in that process. So it's always best to say,
what problem am I trying to solve? OK, great.
And promo standards can help me. Great. Here's
my path. Then when you see the results, you see
the ROI. OK, great. Go to the next one and go
to the next one. And how many is endpoint the
right language, not data point? It's endpoint
is the right language, Amy. So we say we've.
There's data points and data fields within the
endpoint. And our standards and our documentation
tell you which data in which format to present
through the endpoint so that it is standardized
so that whoever is pulling that information through
the endpoint receives the information in the
way they are expecting it to. OK, thank you.
Very, very helpful. So how many endpoints are
there? We're up to about 10. I believe we've
officially released. We have some that are waiting
to be released. Think inventory, order status,
order shipment notification, purchase order,
invoice, product compliance. We also just released
one called company data, which helps with whether
you're minority owned or different kinds of information
on a company that. you would want to know, especially
in this day and age where clients are asking
specific information, and you have to report
back on that type of information. Great, great.
So, Adrienne, I'm just going to ask you, as someone
who works with some smaller suppliers and is
fairly new to promo standards, is this all making
sense? It really is, because I remember, and
Amy, I mentioned the name before, is it okay
to mention the name again? So I remember Scott
and us to know talking about this I don't even
know how many years ago and the excitement of
Like understandings, I mean you've grown it's
amazing like the different frameworks and the
endpoints But even with the artwork, I think
that was the first thing. Am I correct? Was that
one of the first goals to kind of figure out
the error I have Like I have just to join this
conversation It's so fun to kind of be there
and hear the beginning and then see where you
are And I do want to just take a second to congratulate
you your team your members the nonprofit organization
that you have and those that are willing to Serve
on a committee. I think it's fantastic And if
I'm correct, I don't want to say the price unless
it's okay, but I if I'm correct It's one price
and it's a very fair price to have To be a member,
am I correct? Oh, yeah. To be a member of promo
centers, yes. Yeah, it's a very, yes. It is not
a huge commitment. It gives you access to all
of the member benefits and we also have our own
Slack community. So as your team members are
trying to implement the endpoints or pull in
data or build integrations, within the Slack
community, you're able to reach out to like -sized
or like -minded people and say, where I'm stuck,
you know, how did you solve this problem? And
our community really steps up and helps because
we're all trying, we all have that same goal
in mind, whether that we're friendly competitors
or distributors or suppliers or different members,
is that we want to reduce the friction in our
supply chain, right? Amy, I do want to ask you
a question because in reality, as much as I think
it's absolutely for everyone and it would be
crazy if you were a distributor not to, my question
to you is, Who would it really not serve very
well? Is there the small distributor? Or at what
point do you ever think, OK, maybe it's not for
you? And I'm curious if you think that, if there's
anything. So I get that a lot. And I do some
sessions with some other service providers in
our industry. It's like, when does that make
sense to look at promo standards? Or when does
it? makes sense to look at one of the other service
providers or standards that are out there. And
I think it's where you are in what size your
business is, how many users that you have, what
you're looking to, what your internal roadmap
is for technology. Some of the barriers to success
are, you know, you think about costs of internal
tech teams, think about data quality, you know,
how how long is it going to take me to get my
data clean? Is that even something I can do?
Or organization buy -in, maybe you're one person
that sees the benefit of this and your whole
company doesn't. Those are some things that can
really get in the way of fully implementing all
the endpoints. At that point, you take a look
at, are there service providers out there that
have already done this or could do it for me
and at a reasonable cost? a fraction of the cost.
There are some out there that will do that for
you. Whether you're a supplier and you want to
have inventory and order shipment notification,
order status, and bare minimum, there's some
that will do that for you. They'll just come
in and do it and maintain it for you. You don't
want to use a service provider to do that and
you're using one of our. industry accreditation
companies, whether they're for -profit or non
-profit. Like I said, I don't want to mention
their names, but if you're using one of their
built -in products like technology partner of
PPI or some of the other industry service providers
out there, they're using promo standards in their
tools. So just by using those tools, you're kind
of using promo standards because they're also
using those, right? And so that's where I would
make a decision as a company. And if I'm a company
owner, supplier, distributor, or decorator, right?
And I'm looking to solve a problem by becoming
more efficient in reducing the physical touches
and the accuracy of my orders. Where does it
make sense to partner with someone? Do I hire
my own team? Right, or do I look at service providers
and see what they can do for me at X amount of
cost that can be that can be budgeted and planned?
Okay, so the me one more question one more question.
Sorry Lisa The killer in the industry to me are
the mistakes production mistakes human errors
But it seems to me with promo standards, you're
really doing a fantastic job. You cut that down.
Have you ever kind of looked at how much money
is saved with the suppliers using this program?
So there are a few suppliers that have done those
studies when it comes to how much this... Think
about RevOps and customer service managers. When
they say, I've increased my productivity because
we have reduced phone calls and emails by this
much, right? And let's see the average in for
suppliers that say, you know, it costs X amount
of dollars to produce one order. But using promo
standards and putting these practices in place,
now my average per dollar is now Y. Those are
things that you can measure. As a distributor,
if your team is spending less time calling suppliers,
waiting for inventory, order status, order shipment
notification, or product data to build presentations
and quotes, or media images to do product specs,
then they're not selling. So there's so many
ways that you can experience value by using standardized
data and using these endpoints. All great information,
I think, can be a little overwhelming for somebody
coming new into the space. We do work with some
of the smaller suppliers. However, some of our
smaller clients are super tech savvy and this
is sort of like a no brainer to them because
they get They get it. So, Amy, what is the website
to learn more about promo standards? PromoStandards
.org is all things promo standards. And you can
request the login and have access to certain
information without becoming a member. But there's
also there's more benefits once you become a
member and more tools that you can use. And like
I said, you get access to our Slack community
and also a discount. for going to our annual
tech summit. Great. Thank you for sharing that.
And I know you can't mention names of service
providers, but how does somebody find a service
provider? Like, do they put in AI? I am looking
for a service provider for promo standards. Like,
how does somebody find a partner? That is a great
question. And we also, we have a service provider
directory at promostandards .org, where our members
have filled out information about themselves,
what they specialize in, and how they use promo
standards. Okay, that's great. So really, the
place to go is the website, and it's promostandards
.org, everybody, not .com. So make sure you go
to .org. One question I had Amy for you, and
maybe you don't know this, but I've heard over
the years that once you adopt promo standards,
it does automatically open some doors, like with
national accounts and other large distributor
networks. I'm talking as a supplier now. Can
you support that? Do you think that that is a
return on investment that you sort of all of
a sudden are accepted? I wouldn't say all of
a sudden accepted, but I would say it's a big,
I think the technology portions in any RFP, whether
it's in client to distributor, distributor to
supplier, or supplier to buying group, supplier
to technology, all of these have a technology
component now because everyone's looking to reduce
touches. right, and reduce the cost of an order
and reduce the cost of doing business. So I think
promo standards, and as I said earlier, it's
hard to find an integration in our industry that's
not based on promo standards, right, in some
form or fashion, right? So I think, yes, there
is, you know, you become automatically more attractive
by using technology to submit orders. or to pull
in pricing or order SAS, order shipment notification,
excuse me, because it allows the supplier to
reduce their operational costs. And the distributor
too, right? Because then they don't have to have
a person, well, somebody still has to do the
data entry though, somehow, right? If you have...
being able to build an integration that allows
for fully configured orders. And if you're using
some of the artwork tools that are out there
today, sometimes these orders go right to the
production floor. I mean, think about print on
demand, right? Yeah. How are the service providers
and 3PLs that are out there now? how can they
take an order for one piece with artwork submitted
with the order and drop it right on the production
floor? It's built on promo standards. So it's
a combination of using a universal data standard
language with your partners and then finding
a way to be more efficient and using your competitive
advantage in your business processes. I'm always
going to be data should be The data should be
free and I'll put a little asterisk on the end
of that. So how we, the standard should be out
there. And then how you use that data that comes
through the standards is your competitive advantage.
Yeah. Yeah. And then to that point, let's just
say a big national is on promo standards and
you're a new supplier in that community. you
still have to make something happen. You still
need to integrate. It's not magic. You still
need to work with the tech team. You still need
to match up with their data points. It's not
automatic. distributor who wanted to get started
tomorrow and say, okay, I have these problems
that I've been hearing about during this podcast.
How do I get started? I think the key is talking
to your preferred suppliers that you have already
and asking them, hey, how do I be more efficient
with sending my orders to you? How do we work
closer together in solving some of these disparate
business practices? Some of that, definitely
going to be technology. Some of that is going
to be old school way of doing things. Think about
how most suppliers set up new accounts. That's
one thing technology has not been able to help
that we're trying to tackle through promo standards.
How do I? set up for e -commerce accounts. How
do I check my order status online? What's my
API credentials and my promo standards credentials?
Having those conversations from a decorator or
a distributor with a supplier is golden first
step. If I'm a supplier and I want to know, how
do I get started? Then I would ask your top clients.
Hey, how are you doing this with my competitors
or other suppliers? What have you seen that has
worked for you? Okay, great. You're not using
a service prior. Did you do your own team? Who's
doing that for you? Just have that conversation
because that's what I love about this industry.
We can use all the technology in the world, but
we're still relationship -based. I have a feeling
that just having that one call and just saying,
hey, how do we work together? that are using
technology. Promo standard is going to be a part
of that conversation. But you're also going to
get a short path instead of starting running
around. You're going to, oh, you already do that.
Great. How can I do that? Great. Great advice.
Great advice. Because I think it is a little
still a little murky how this all comes together.
And I don't know if you're comfortable answering
this, Amy, but. who would you consider a competitor
to promo standards in the industry? What other
big data exchange, for lack of a better label,
is out there? Normally, I wouldn't answer that
question because when I think of promo standards
as a nonprofit, we're our nonprofit. So when
you think about other nonprofits that are in
our industry, that are harvesting data, which
promo standards does not. We only set the language.
Your communication, your data is between the
members in the supply chain. Promo standards
does not. Intercept that or manage that in any
way But I do a session and I'll do a session
later on this month with a friend of mine And
we did we had to talk in Vegas this past year
about PDX which is Sage's tool for standardizing
data supplier data and using it through their
products and most members of our industry, right
have a PPI So in Sage is their technology partner.
So Dana and I talk into sessions where we, why
promo standards, why PDX? When does it make sense?
What are the costs? What are the competitive
advantages? When should I look at doing promo
standards on my own with my own team or using
a service provider? Okay, that's really, really
helpful. I think that clarification is important
because I know with Sage, sometimes they say
that they are on promo standards, but there's
a whole process you need to go through. So is
PDX promo standards of a different kind of promo
standards? Is it completely separate? So PDX
is one of Sage's products. And it allows for
suppliers to send data in in certain formats
that allows them, gives them similar effects
to using promo standards, you know, do it once
and you affect everyone that's part of Sage,
right? And so whatever other tools and product
features that they have and that they're selling.
The underlining basis of that could be PDX, or
they're also still pulling in promo standards.
Okay, because I did think historically there
was a component of promo standards related to
Sage. Right. So their PDX is their tool that
they use and promote for suppliers to submit
their data in a more uniform way. Awesome. Great.
I think that's a valuable insight. Let me know
if I said that incorrectly. I think that when
I asked that Amy is for new suppliers, if they're
trying to decide, and I'll say a few names, if
they want to choose distributor central or ASI
or Sage, how are they going to decide who to
choose if they're not big enough to choose all
three, but they see the value in the standardized
data and they want to hit the ground running
as a a responsible supplier that recognizes that
value of that and the return on investment that
you can get if you invest in having your data
standardized either through PDX, promo standards.
I think distributor central presents that you
automatically get promo standards with their
tool, whatever automatically means. So I think
my... one of my purposes was to evangelize promo
standards for sure but also give folks the the
mindset that there's different ways you can come
at this topic and execute on the topic which
you've been sort of alluding to all through Amy
which is you can do it on your own you can do
it through a service provider and maybe what
you mean by service provider is Sage or Distributor
Central or ASI, those are the choices. So that's
super helpful. I'm going to turn it over back
to Kim and Adrienne for last questions, because
we're coming up, I think, on 50 minutes, which
is super long for us. But super long. Really
valuable stuff, Amy. So Kim, did you want to
have any comments before we sign off? Yeah. This
is, first, amazing. I feel like I've learned
so much on it. So I almost feel like I'm more
of a listener than a participant on this particular
one. I think it was great and a really good way
to sort of break down sort of those differences,
because I do think there's confusion of, do I
buy promo standards off the box? Is it a tech
solution? And it's not the tech, but it is that
framework in which to build from. So thank you
so much for your time. I think this has been
really great. I don't have any other questions.
I think I'm still digesting what it all is. Cool.
Cool. Thanks, Kim. How about you, Adrienne? And
you're on mute, so take yourself off. Amy, fantastic.
I loved every word. I absorbed it all. You dropped
a lot of golden nuggets. So thank you so much.
Lisa, I just have to say your moderating skills
are amazing. You asked the great questions. I
loved every second of it. So I feel like now
all of a sudden I'm on like a vote for the stars
or something. I like to give you a 10 plus. It
was fantastic. So thank you, Amy, for both of
you are great. Yeah, so. Amy, really, I would
love to have you back. I think we would love
to have you and Dana back maybe in the future.
You know, we're trying to break the idea of entering
into the industry into digestible bites for our
audience, which, you know, runs the gamut from
small to extra large, small suppliers to extra
large brands. So super grateful that you gave
us your time today. I think you're brilliant.
and you communicate things so beautifully and
I'm so grateful. So thank you so much and hopefully
we'll see you out at PPAI. And to my audience,
don't get overwhelmed. Take it all in. Take a
cruise by the promostandards .org website. Just
familiarize yourself with it. You don't have
to take action. Just know what it is. Know that
it's out there. and we will see you next time.
Until then, stay successful. Thanks for tuning
into the promo playbook. If you found value in
today's episode, be sure to subscribe and leave
us a review. Got a topic you'd love us to cover?
Connect with us on LinkedIn. We want to hear
from you. Until next time, stay smart, stay strategic,
and keep growing your supplier success.