WEBVTT

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Welcome to Leveling Up with Lindsay, the podcast

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where we dive into leadership, small business,

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and everything in between. I'm Lindsay, your

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host and the proud owner of White Puny Boutique,

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a space created to empower women, build confidence,

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and foster meaningful connections. Whether you're

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an entrepreneur, a mom, a friend, or someone

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just looking for a little inspiration. This is

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your space to feel seen, supported, and inspired.

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Join me as we share stories, strategies, and

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a little bit of life's chaos while navigating

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what it truly means to level up in starting a

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business, relationship, and personal growth.

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So grab a cup of coffee, get comfy, and let's

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level up together. Welcome back to leveling up

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with Lindsay. Today's episode feels really special

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and really, really intentional. As we step into

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a new year, I know a lot of people feel pressure

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to reinvent themselves, to become a new version

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overnight. And honestly, that's not what this

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conversation is about. This year's theme for

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us is new year, stronger you. Because whether

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last year was hard, steady, or surprisingly good,

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it shaped you. And if you're listening today,

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it means you made it through something. You learned

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something and you carried something and that

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matters. I wanted this episode to feel grounded,

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honest and motivating, especially for our white

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peony community. So today I'm joined by Emily

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and Autumn, not just as leaders at white peony,

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but as women who have been walking this journey

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alongside me. Today, we're talking about what

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we learned last year, what we conquered, what

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we're leaving behind and how we're showing up

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differently, personally, professionally. and

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as a business, as we step into this year stronger

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than ever. So before we dive in, Emily and Autumn

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are here with me and I'm so, so grateful. You

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both play such an important role in White Peony

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and I really wanted our community to hear from

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you directly as we kick off this new year together.

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We here, new year, new you. everywhere. We've

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done it before in the past. Each year we have

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our own little theme. We dive deep into what

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resonated with us the year before and obviously

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what we're stepping into. And honestly, that

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new year, new you sometimes feels really exhausting.

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Wouldn't you agree? I agree. That's not the message

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we wanted to send at all this year. This is different.

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So Emily, when you hear the phrase new year,

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stronger you, what does that mean to you, especially

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in the context of white peony? Yeah, to me it

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means becoming more rooted in who you already

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are, maybe choosing confidence over comparison,

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alignment over hustle, and intention over perfection.

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At YPONI, we're about supporting women as they

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grow, not by fixing them, but about walking alongside

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them in their journey. Yes, amen to that. Adam,

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how about for you? I think it's about standing

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taller, to be honest. I think it's showing up

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exactly who you are, capable, strong, evolving,

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but being really confident in the fact that you

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know exactly who you are and you stay within

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that alignment. I think this year, the strength

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is quiet. It's something that you don't have

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to prove to anybody. It's about just moving forward

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confidently in yourself and others will see that.

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Yeah. So you just said. moving forward with quiet

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strength. I completely agree, but it's something

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like, you know, not something maybe voice out

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loud, but it's an internal overcoming that last

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year you conquered the heck out of 2025 in whether

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it's a small little way, a big way you had wins,

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you had the hardest of your life, everything

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in between. To me, it is standing so flipping

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tall in what you believe in and your values that

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you bring to the table. The quiet might be there,

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but it is so obvious to every person when you

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walk in that room. Going off that too, I feel

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like so many people maybe found themselves and

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now it's growing in yourself and maybe that's

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the part about being quiet. You worked so hard

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in 2025 to develop your values and things like

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that and now you're growing off of what you've

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learned last year. I agree. I think it's a lot

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too of not having to prove yourself to anyone

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else. I think when you think about that strength,

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it's not something you have to say loudly in

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the sense that you have to show anybody that

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inner strength that you've developed, that confidence

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you develop. It is a feeling that people will

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feel when they see you. I agree. I love that.

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I think being the idea of the new year stronger

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you compared to the new year, new you is so different.

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What's different there? Like in my opinion, there's

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knew me. I think last year tested me personally

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and professionally in ways I didn't think were

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possible. Truly. Yes. And you guys can all speak

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to this. One, I feel like new year new you means

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you have to reinvent something or like become

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something you're not or don't even want to be.

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But people feel like new year new you kind of

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means that. But I feel like stronger you is more

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like showing up being consistent or setting boundaries

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or being stronger in your identity. I agree.

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Adam, you can speak to that. Yeah, I think part

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of it too is I think a lot of the strength from

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taking a step back instead of always a step forward

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and kind of analyzing the true wants and needs

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of who you are at this moment because I think

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it changes and evolves so much that sometimes

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we're stretching ourselves thin reaching for

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all those goals when maybe your goal is to slow

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down. Last year I think for me was really like

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when there are times that push you to your core

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when the universe tries to break you and every

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which way possible you can either surrender and

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say I give up. Or you find your string to move

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forward. So this is not about restarting anything.

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This is about looking back and reflecting and

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being like, Excuse my language. If you have kids

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listening, turn it down. I am a badass. 100%.

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I'm here to get through this economy. I'm here

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to conquer, whether it's wellness or financially

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or, you know, a job change or a, you know, a

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move. There's so many things that we have had

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conversations with different individuals, whether

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they're business or not. And I am done thinking

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that we need to be better than what we were because

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actually what I want you to believe in is who

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you are as a person. Right now when you can stand

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taller in what you believe in your values when

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you can look in the mirror and be like I'm I'm

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what are we all okay? This is gonna have to be

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a bleep moment. I don't know if you can put this

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out there So I'm I'm warning everyone that there's

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gonna be a swear word coming. But what is one

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that is such a mom thing? But what is one thing

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that we will write notes to each other to like

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give ourselves empowerment and strength What

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is the one I still have it hanging on my computer?

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Yeah, I think we have multiple from different

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people. Can I say it do it? Okay. It says you

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are awesome. Amen. Amen to that. Amen. I want

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everyone of you individually who are listening,

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if you come in and, you know, or at White Pony

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or at an event with us, I want you to feel empowered

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to say, I am awesome. It is no longer. I need

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to. We're not a victim of our circumstances anymore.

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I think that's. Partly, one of the things that

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comes with that inner strength is we no longer

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sit and take what the world is giving us. We

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are charging forward in our own self. I love

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that. And I think it's important. I do think

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it's important to acknowledge where we've been,

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right? We need to reflect. We need to look at

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the good and the bad of everything that happened

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the year prior. I think there's a lot of cliche

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in this whole new year thing, of course. What

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gives when it gives you permission to really

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dig deep? Like why not have a new year stronger?

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Why not come together and make this like a total

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inspiration or motivation to kick off this new

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year? But we have to look at what happened, right?

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Good in the bad in the in between. We have to

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understand what helped us. We have to understand

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what absolutely did not help us. What last year

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taught us as business, as leaders, and as humans,

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right? So we do have to acknowledge what we went

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through. On that note, I'm gonna ask a couple

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questions here to the girls. What was proven

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most important at White Pony Boutique? Yeah,

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so actually I'm glad you gave me this question

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beforehand because I was thinking about it and

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honestly there's two words that came up and it

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was clarity and consistency. I think what mostly

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mattered last year was the clarity that we developed

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knowing who we are, how we lead, what we say

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yes to when things felt kind of inconsistent

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and shaky, it kind of kept us grounded. But also

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the other thing is the consistency in all of

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it, systems, communication showing up, even when

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it's uncomfortable or doesn't feel normal, I

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guess, keep showing up every single day, I think

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was huge. So over the last two years, it has

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been a roller coaster. And I know that I can

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speak to so many people. especially as entrepreneurs

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who can say the same thing. The last two years

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have tested us and I think worldwide it's very

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clear that it's tested a lot of people and it

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is so heartbreaking that I am now seeing different

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businesses close again. And you know, this last

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year, two years, we have been forced to pivot

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often. In the beginning of this boutique, things

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moved so quickly. It was like a bit of chaos.

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And looking back, I'm so proud of. Is that in

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two of the hardest years of our existence and

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I hope to be What we did two years ago is I think

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got a little emotional because of all the changes

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and sat down, put our heads together. I think

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we fought through with, I can say personally

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me, I fought through with anxiety. I think this

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year is different though. I think what we've

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done each year that it has been hard is we have

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gotten, actually I know we have gotten stronger,

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but it's a different kind of strength that I

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think we should be so proud of. It is a strength,

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like Adam said, of figuring out individually

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who we are and being more proud. standing in

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that. Exactly. Don't you agree? I agree. Like

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from what you said? And to piggyback off of consistency

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I feel like yes there was moments of chaos but

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overall consistency over chaos has really paid

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out for us because we never lost sight of like

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our purpose and our real mission for white peony

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which is really cool and really like helped us

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I think carry us through. I know. Consistency

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there to correct me from wrong you guys can squash

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me like a bug if you think otherwise. This year

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amongst all of the craziness that's I mean you

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guys I always say like, if I could sit down and

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write a book about these years, I think it would

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be incredibly eye -opening for so many people.

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And I think they'd be like actually astonished

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on the things. But considering what we went through

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this year, I felt even less chaos than I ever

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have before. I agree. In literally the hardest

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year of our existence. This is the last time

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I said, I always tell everyone, I say, we're

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not going to have, we are, you know, we're going

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into 2025. And it was like, we are not having

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another 2020. I will not let us and we all like

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rally together and then it got worse and then

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it happened. So for me consistency in the highest

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level was so incredible. Yeah. Staying rooted

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in who we truly are as a business and like sticking

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true to our values, even when trends are changing

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and there's pressures to constantly change and

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evolve, but we've showed up consistently not

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only for ourselves, but our team, our customers

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on the white peony community. And that's been

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so huge. And every single time we put our heads,

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every single time we meet, I love what you said

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there because you're like not only for ourselves,

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like we actually do hit that. checklist almost

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every time we come together and pivot in a way.

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So we're like, check us, check, check, check

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our customers, check, check, check. And then

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we also go through like, okay, now what can we

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do in our community? And I feel like it's always

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been like, we've always felt the pressure of

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like pushing and hustling and it has felt chaotic

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at times, but I feel like we've done a really

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good job of slowing down, truly being more intentional.

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Like it's been slower, but more intentional growth.

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If that makes sense. Exactly. I agree. Autumn

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question for you. What surprised you the most

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last? year about our team or customers and how

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we had to operate. I think again this one a couple

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words just kind of stick out to me and even as

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we are just talking resilience was another word

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that I was like that is dead on and the loyalty

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between not only our customers which thank goodness

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for our loyal customers but the loyalty that

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our own team brings to the table because honestly

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with the way that things go if our team has heart

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and you can see that and you can feel that it's

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not fake it's not something you can just make

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up because going through the hard times really

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shows the true colors of your team and the heart

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that they have and truly we all bleed white peony

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yes and it's like it's heart and the passion

00:12:54.379 --> 00:12:56.879
now if there's one thing we've said this time

00:12:56.879 --> 00:12:58.779
and time again even as i've sat with each of

00:12:58.779 --> 00:13:02.019
you to talk in as a group in our meetings I'm

00:13:02.019 --> 00:13:05.080
like and I talk with my business consultant it's

00:13:05.080 --> 00:13:08.080
wild because last year shook me a little bit

00:13:08.080 --> 00:13:11.419
with changes this year I'm like this is like

00:13:11.419 --> 00:13:14.919
a different kind of family I'm so freaking grateful

00:13:15.779 --> 00:13:18.519
because we have come together like a sisterhood,

00:13:19.080 --> 00:13:22.820
because if anything were to happen to any of

00:13:22.820 --> 00:13:25.580
these individuals on my team, and vice versa,

00:13:25.840 --> 00:13:27.340
and I know they would do the same for me, if

00:13:27.340 --> 00:13:30.379
anything happened, it is like drop everything

00:13:30.379 --> 00:13:32.740
and do whatever you have to do to help one another.

00:13:32.980 --> 00:13:35.480
And I mean, you guys have to do that this year.

00:13:35.480 --> 00:13:39.840
So that was that was proven to be real. But I

00:13:39.840 --> 00:13:44.350
think, yeah. You know, Adam, with what you experienced

00:13:44.350 --> 00:13:50.690
with Aaron's accident, I was expecting this,

00:13:50.950 --> 00:13:55.929
but I think what that showed is how we have something

00:13:55.929 --> 00:14:00.970
so unique because we can work, like we can show

00:14:00.970 --> 00:14:03.669
up at work and we can do our work and we can

00:14:03.669 --> 00:14:06.169
have different points of views and perspectives.

00:14:06.429 --> 00:14:08.909
But like we come to work. and we're here with

00:14:08.909 --> 00:14:11.590
so much passion in our mission, but then on a

00:14:11.590 --> 00:14:14.110
personal level, it is like a different kind of

00:14:14.110 --> 00:14:17.629
family that I am so grateful for. But when that

00:14:17.629 --> 00:14:19.750
happened, Autumn, with you and Erin, there's

00:14:19.750 --> 00:14:23.889
not one ounce of question from any one of us

00:14:23.889 --> 00:14:25.409
that would have done anything different. And

00:14:25.409 --> 00:14:28.129
I think for me, that was a really telling thing

00:14:28.129 --> 00:14:30.860
because, you know, I think one of the most resounding

00:14:30.860 --> 00:14:33.299
things that I heard after and during this accident

00:14:33.299 --> 00:14:37.019
was about my place of work and where I work because

00:14:37.019 --> 00:14:40.740
not only did they come together as my best friends

00:14:40.740 --> 00:14:44.299
and checking on me, but They all swooped in,

00:14:44.299 --> 00:14:48.100
everybody, to I didn't feel you guys just picked

00:14:48.100 --> 00:14:51.340
up exactly what needed to be done without hesitation,

00:14:51.379 --> 00:14:54.039
without question. And then as soon as I was able

00:14:54.039 --> 00:14:56.120
to come back, you guys welcomed me with open

00:14:56.120 --> 00:14:59.580
arms and it just flowed so easily. And again,

00:14:59.580 --> 00:15:01.159
I think that's something you can't replicate

00:15:01.159 --> 00:15:04.120
in a lot of positions and a lot of other businesses,

00:15:04.120 --> 00:15:06.860
because a lot of things can be really transactional.

00:15:06.899 --> 00:15:08.879
And sometimes you're just a number or just a

00:15:08.879 --> 00:15:11.740
chair or just a body there. And here it is so

00:15:11.740 --> 00:15:14.480
much deeper. than that. And that is something

00:15:14.480 --> 00:15:17.419
that I can never take for granted. And I think

00:15:17.419 --> 00:15:21.460
really I made it shine this year and prove itself

00:15:21.460 --> 00:15:25.639
with our team and things like this. Erin, that's

00:15:25.639 --> 00:15:27.799
enough. That's enough, Erin. But what I will

00:15:27.799 --> 00:15:31.779
say is did that because we fully, you would have

00:15:31.779 --> 00:15:33.840
done the same for any of us. Yeah. No, without

00:15:33.840 --> 00:15:36.059
a doubt, without hesitation, without anything.

00:15:36.220 --> 00:15:39.059
But the thing with what Autumn was saying and

00:15:39.059 --> 00:15:42.269
how I'm feeling right now is we're so genuine

00:15:42.269 --> 00:15:45.070
with this message the new year stronger you if

00:15:45.070 --> 00:15:47.710
there's one thing that I advice for everyone

00:15:47.710 --> 00:15:50.309
is like when you can be your genuine self like

00:15:50.309 --> 00:15:53.350
we literally live here with the biggest hearts

00:15:53.350 --> 00:15:57.009
with the most passion I one time at a previous

00:15:57.009 --> 00:15:59.389
job was told I have too much passion and what

00:15:59.389 --> 00:16:01.250
I'm doing like I shouldn't be so passionate about

00:16:01.250 --> 00:16:05.210
my work and I finally found the people that Equally

00:16:05.210 --> 00:16:07.370
move forward with the same type of passion and

00:16:07.370 --> 00:16:09.570
I think when you can be genuine and who you are

00:16:09.570 --> 00:16:11.929
and stand taller And you guys have shown me that

00:16:11.929 --> 00:16:14.470
you've given me more confidence. There's something

00:16:14.470 --> 00:16:17.809
so dang powerful in that so I think that's a

00:16:17.809 --> 00:16:20.990
perfect kind of Revelation with all of this and

00:16:20.990 --> 00:16:24.590
I think leading that way I think being here everyone

00:16:24.590 --> 00:16:26.950
has that genuine heart that genuine feel I think

00:16:26.950 --> 00:16:29.960
it also kind of shows and radiates to our customers

00:16:29.960 --> 00:16:33.340
because they give us that same. And I think during

00:16:33.340 --> 00:16:35.740
this too, when I talk about resilience and the

00:16:35.740 --> 00:16:38.379
loyalty between us as staff and our customers,

00:16:38.759 --> 00:16:41.379
our customers never disappeared. They still supported

00:16:41.379 --> 00:16:45.750
us. as things shifted, they still leaned in to

00:16:45.750 --> 00:16:48.210
us and I think for different reasons. And I think

00:16:48.210 --> 00:16:50.490
that's what's really cool because again, and

00:16:50.490 --> 00:16:52.889
we always say this, but I think this year more

00:16:52.889 --> 00:16:55.090
than ever that we are more than a boutique and

00:16:55.090 --> 00:16:57.429
we are more than just clothes. And I feel like

00:16:57.429 --> 00:16:59.909
I've had more genuine conversations in the last

00:16:59.909 --> 00:17:02.690
year about that with our customers than I've

00:17:02.690 --> 00:17:04.950
ever had before. I agree. If you're thinking

00:17:04.950 --> 00:17:06.710
right now, if you're listening and you're having

00:17:06.710 --> 00:17:09.170
a moment in the car or whatever that is and you're

00:17:09.170 --> 00:17:11.690
like passion, like I don't have passion for what

00:17:11.690 --> 00:17:13.960
I'm doing or where I'm working. Find it, find

00:17:13.960 --> 00:17:16.720
it. What fuels you. I know with the different

00:17:16.720 --> 00:17:18.819
careers that I've had in the past, there are

00:17:18.819 --> 00:17:22.519
things that I've loved within that, but it's

00:17:22.519 --> 00:17:25.440
the stars aligned for me. I'm so grateful because

00:17:25.440 --> 00:17:27.519
the stars aligned for me to take all the little

00:17:27.519 --> 00:17:29.579
bits and pieces of what I loved doing in those

00:17:29.579 --> 00:17:32.059
little moments. If I was questioned from someone

00:17:32.059 --> 00:17:33.980
like, why are you doing too much of this or you're

00:17:33.980 --> 00:17:36.319
too happy or blah, blah, blah. Guess what? It's

00:17:36.319 --> 00:17:39.200
all come together here at Wade Beauty. So this

00:17:39.200 --> 00:17:41.440
might sound cheesy. This might be very specific

00:17:41.440 --> 00:17:44.880
to us. but what I challenge you as a business

00:17:44.880 --> 00:17:47.319
owner is I want you to take a moment and I want

00:17:47.319 --> 00:17:50.579
you to write down like what genuinely makes you

00:17:50.579 --> 00:17:52.920
happy whether it's personally or professionally

00:17:52.920 --> 00:17:55.440
and then I want you to take that list and think

00:17:55.440 --> 00:17:58.740
like okay first of all what about my team like

00:17:58.740 --> 00:18:02.519
how does this resonate with my team one two how

00:18:02.519 --> 00:18:04.519
does this resonate with the people that I'm serving

00:18:04.519 --> 00:18:08.819
my customers or my clients you have an opportunity

00:18:09.150 --> 00:18:12.190
If you're a business owner to create a path that

00:18:12.190 --> 00:18:15.170
works the most for you and your team, because

00:18:15.170 --> 00:18:19.809
when you genuine authenticity, people like. It

00:18:19.809 --> 00:18:22.710
matters in the universe response to that. If

00:18:22.710 --> 00:18:25.970
you are a leader somewhere or working for somebody,

00:18:26.509 --> 00:18:29.529
I challenge you to also make the same list because

00:18:29.529 --> 00:18:32.970
I think it's very important to figure out, especially

00:18:32.970 --> 00:18:36.170
now. You at work are not just going to work to

00:18:36.170 --> 00:18:38.769
go to work. You are going to work to make a difference.

00:18:39.109 --> 00:18:41.289
Whether you feel like that or not, I don't care.

00:18:41.490 --> 00:18:43.930
You are. Period. Every moment matters. Exactly.

00:18:44.329 --> 00:18:47.109
So you can decide, am I literally going to get

00:18:47.109 --> 00:18:51.349
by my work day? Which honestly sucks. Sorry to

00:18:51.349 --> 00:18:53.769
say that, but like you count the clock, you get

00:18:53.769 --> 00:18:56.069
angry, you have animosity, blah, blah, blah.

00:18:56.369 --> 00:18:59.160
You need to make a choice. Am I going to show

00:18:59.160 --> 00:19:01.640
up and make an impact or am I just going to get

00:19:01.640 --> 00:19:05.160
by and be miserable? And when you start asking

00:19:05.160 --> 00:19:07.339
yourself these questions and instead of blaming

00:19:07.339 --> 00:19:09.599
your workplace, instead of blaming your annoying

00:19:09.599 --> 00:19:12.900
coworker, instead of blaming maybe an employee

00:19:12.900 --> 00:19:15.859
who doesn't show up on time, you need to reflect.

00:19:16.190 --> 00:19:18.130
in your own self. You need to make this list

00:19:18.130 --> 00:19:21.529
yourself. I promise it'll come full circle. Yes.

00:19:21.809 --> 00:19:23.549
Agreed. You know, we kind of touched on this

00:19:23.549 --> 00:19:25.130
and there were definitely moments last year that

00:19:25.130 --> 00:19:27.809
felt heavy in a lot of places. It would have

00:19:27.809 --> 00:19:29.650
broke a lot of people. And I feel like we're

00:19:29.650 --> 00:19:32.230
broke down, but we never fully like, you know

00:19:32.230 --> 00:19:34.910
what I mean? But we did always lift each other

00:19:34.910 --> 00:19:36.670
up and we stuck together and we had the same

00:19:36.670 --> 00:19:39.130
values and the same passion for what we do. And

00:19:39.130 --> 00:19:41.430
that really carried us through. And it was not

00:19:41.430 --> 00:19:43.670
always easy. No, it's not. And it's not always

00:19:43.670 --> 00:19:46.049
going to, but wow. Looking back, I'm like, Aren't

00:19:46.049 --> 00:19:48.829
you proud? We were resilient. Yes, we were. I'm

00:19:48.829 --> 00:19:51.670
freaking proud. This year in ways sucked. Yeah.

00:19:52.029 --> 00:19:54.990
So bad. Okay, I didn't have a censored little

00:19:54.990 --> 00:19:56.650
thing in the beginning of this podcast. It did.

00:19:57.410 --> 00:19:59.589
It felt good to say that. That did kind of feel

00:19:59.589 --> 00:20:03.440
good. Say it. Sucked and you know what? I love

00:20:03.440 --> 00:20:07.240
you know Tara best friend Tara She says she hates

00:20:07.240 --> 00:20:10.759
like that false positivity So if there's one

00:20:10.759 --> 00:20:13.680
thing for sure, you know, everybody could probably

00:20:13.680 --> 00:20:16.900
say it could be worse. I know it I know it for

00:20:16.900 --> 00:20:18.920
a fact especially being on the indie foundation

00:20:18.920 --> 00:20:21.579
on the board and doing the things I know it could

00:20:21.579 --> 00:20:24.940
be worse, but it doesn't make what you're going

00:20:24.940 --> 00:20:28.039
through Anything less important exactly right?

00:20:28.160 --> 00:20:31.059
Yeah, so I've always been one to be like you

00:20:31.059 --> 00:20:33.839
know. put on that tough shell and be like, I'm

00:20:33.839 --> 00:20:36.119
fine. It's good. Sometimes you're not frigging

00:20:36.119 --> 00:20:39.140
good. Period. It's okay. And that's okay. And

00:20:39.140 --> 00:20:41.299
I think we've allowed ourselves to do that as

00:20:41.299 --> 00:20:43.940
a team and then still move forward because when

00:20:43.940 --> 00:20:46.920
you can hug and cry it out and maybe if that's

00:20:46.920 --> 00:20:49.240
less extreme, I mean, the autumn years is a little

00:20:49.240 --> 00:20:52.559
different. Emily too, you have had moments that

00:20:52.559 --> 00:20:55.259
it's unbelievable, the strength that you carry.

00:20:55.400 --> 00:20:58.480
And if we have time and we need to just release,

00:20:58.579 --> 00:21:00.859
like we give ourselves that. When I think about

00:21:00.859 --> 00:21:03.539
that, I'm a crier naturally and it used to be

00:21:03.539 --> 00:21:05.940
something I was really ashamed of but it's something

00:21:05.940 --> 00:21:08.960
that I think as I've grown to learn who I am

00:21:08.960 --> 00:21:11.160
I think it's a really good quality for me because

00:21:11.160 --> 00:21:14.200
I'm a person that can honor a feeling and then

00:21:14.200 --> 00:21:16.839
I can move forward I think sometimes when we

00:21:16.839 --> 00:21:19.140
put on this brave face because we think we're

00:21:19.140 --> 00:21:21.859
helping ourselves or those around us it can come

00:21:21.859 --> 00:21:24.430
out in worse ways, it can come out in different

00:21:24.430 --> 00:21:28.309
ways that we didn't expect and I think sometimes

00:21:28.309 --> 00:21:30.990
it's just okay to honor that feeling. Sometimes

00:21:30.990 --> 00:21:33.029
it's okay to just give a good cry in the shower

00:21:33.029 --> 00:21:36.049
because you have to release the emotion to be

00:21:36.049 --> 00:21:38.529
able to move past the emotion and if you hold

00:21:38.529 --> 00:21:41.009
on to it that's where you will stay. I think

00:21:41.009 --> 00:21:45.329
we're more apt, all of us now, that we have been

00:21:45.829 --> 00:21:48.329
honoring the feeling to be able to move forward.

00:21:48.509 --> 00:21:50.430
I think a lot of us used to try to hold it all

00:21:50.430 --> 00:21:53.690
in, be tough, be strong for each other, thinking

00:21:53.690 --> 00:21:56.390
that that was helping or benefiting us, when

00:21:56.390 --> 00:21:59.230
in the long run, you kind of prove to yourself

00:21:59.230 --> 00:22:01.930
that it doesn't. And again, when we talk about

00:22:01.930 --> 00:22:04.450
like, some days we're not okay, and that's where

00:22:04.450 --> 00:22:06.450
the other person kind of lifts them up as they

00:22:06.450 --> 00:22:07.950
go, because you know, you're going to be in a

00:22:07.950 --> 00:22:10.849
spot like that at some point. And I think that's

00:22:10.849 --> 00:22:12.970
just important to honor. this year especially.

00:22:13.349 --> 00:22:15.809
I agree. Couldn't agree more. So that's a good

00:22:15.809 --> 00:22:20.200
point, Autumn. Thinking back to last year and

00:22:20.200 --> 00:22:23.799
what made us stronger is learning to let go.

00:22:24.519 --> 00:22:27.460
Learning to let go. I love that so much. So what,

00:22:27.960 --> 00:22:29.759
okay, let's think about this personally, professionally.

00:22:30.279 --> 00:22:31.900
What are we intentionally leaving behind this

00:22:31.900 --> 00:22:33.799
year as leaders and as a brand? Well, I think

00:22:33.799 --> 00:22:35.640
kind of piggybacking right off of what Autumn

00:22:35.640 --> 00:22:38.680
said is doing less, but doing it better. So I

00:22:38.680 --> 00:22:40.180
feel like we kept trying to like keep up with

00:22:40.180 --> 00:22:41.940
the hustle and the trends and stay ahead and

00:22:41.940 --> 00:22:44.259
do 18 million things at once. And we were never

00:22:44.259 --> 00:22:47.000
like truly honing in on the details or like what

00:22:47.000 --> 00:22:49.359
we are really good at. You kept saying, let's

00:22:49.359 --> 00:22:51.319
go back to the basics. Let's go back to the basics.

00:22:51.500 --> 00:22:54.440
And so now doing less doesn't mean like we're

00:22:54.440 --> 00:22:56.519
doing less. It just means like honing in and

00:22:56.519 --> 00:22:59.039
being more intentional and being more detailed.

00:22:59.460 --> 00:23:02.539
Like before if we did 20 things, now we're doing

00:23:02.539 --> 00:23:05.400
eight things and the details in those eight things

00:23:05.400 --> 00:23:07.759
are like extraordinary. And that's been hard.

00:23:09.279 --> 00:23:12.140
I don't know, slowing down in a sense of like

00:23:12.140 --> 00:23:13.900
not slowing down like we're doing less. I don't

00:23:13.900 --> 00:23:15.880
know how to say it different, but like just really

00:23:15.880 --> 00:23:18.500
honing in on the details and making things better

00:23:18.500 --> 00:23:20.579
and stronger. More intentional. More intentional,

00:23:20.640 --> 00:23:23.779
yeah. I think it's like slowing down. the tornado

00:23:23.779 --> 00:23:25.400
you know what I mean like where you're chaotic

00:23:25.400 --> 00:23:27.339
enough you're just you're ramming through you're

00:23:27.339 --> 00:23:31.160
trying to push forward but like that's me I am

00:23:31.160 --> 00:23:35.079
learning to be a gentle wind yeah they call me

00:23:35.079 --> 00:23:37.700
Ferdinand and it's fine and I've owned it okay

00:23:37.700 --> 00:23:42.920
yeah I'm good good in this inside but sometimes

00:23:42.920 --> 00:23:45.480
just too much she's talking I'm like you're right

00:23:45.480 --> 00:23:47.579
you said the tornado were slowing it down I was

00:23:47.579 --> 00:23:50.000
like yeah I could feel they're burning oh stop

00:23:50.000 --> 00:23:52.579
it I'm a gentle wind this year that's what I'm

00:23:52.430 --> 00:23:55.769
I'm going for 2026. Just blowing in and blowing

00:23:55.769 --> 00:23:58.849
out. Let me ask you this. We're slowing down

00:23:58.849 --> 00:24:00.710
that tornado when we're kind of laughing about

00:24:00.710 --> 00:24:03.970
this because of certain things. With that on

00:24:03.970 --> 00:24:06.759
a personal level. What has worked and what hasn't

00:24:06.759 --> 00:24:09.559
worked? Because I think the reason, correct me

00:24:09.559 --> 00:24:11.099
if I'm wrong, you and I have had many, many talks

00:24:11.099 --> 00:24:14.359
about this, but the reason for that chaotic tornado

00:24:14.359 --> 00:24:16.000
is because you're trying to please everyone.

00:24:16.079 --> 00:24:17.819
Oh, a hundred percent. Right? Yeah. You're trying

00:24:17.819 --> 00:24:19.400
to make up for other people's emotions. You're

00:24:19.400 --> 00:24:21.700
trying to please everyone. You're trying to make

00:24:21.700 --> 00:24:23.299
things better. You're trying to - Everyone happy.

00:24:23.680 --> 00:24:25.819
And yes, when you finally stand and you're like,

00:24:25.980 --> 00:24:30.039
this is who I am, I am bleep awesome. I am bleep

00:24:30.039 --> 00:24:32.910
and awesome. Yeah. And then it kind of changes.

00:24:33.230 --> 00:24:34.569
Actually, everyone right now, if you're in the

00:24:34.569 --> 00:24:36.569
car, if you're by yourself, please know children,

00:24:37.069 --> 00:24:40.390
say that aloud. Yeah. F in. Yeah, it does feel

00:24:40.390 --> 00:24:43.390
really good. Say it. Get a post -it note. I think

00:24:43.390 --> 00:24:45.869
with that being said too, with wanting to please

00:24:45.869 --> 00:24:47.950
everyone, I think I always think the word perfection,

00:24:48.109 --> 00:24:49.450
like I always felt like everything needed to

00:24:49.450 --> 00:24:52.650
be perfect. And to me, that just meant doing

00:24:52.650 --> 00:24:56.450
all the things and doing it myself. And I think

00:24:56.450 --> 00:24:59.250
leaving behind or what doesn't matter as much

00:24:59.250 --> 00:25:01.589
is that perfection. It's not speeding through

00:25:01.589 --> 00:25:03.190
life. It's not speeding through the motions.

00:25:03.289 --> 00:25:06.589
It's not chasing every opportunity. I think we

00:25:06.589 --> 00:25:10.410
also learn that we don't need to react. all the

00:25:10.410 --> 00:25:13.569
time. We're always in a reaction mode, but coming

00:25:13.569 --> 00:25:16.430
forward with intention first, I think is really

00:25:16.430 --> 00:25:18.470
important because I think sometimes when you're

00:25:18.470 --> 00:25:20.869
in that chaos of life and you're going through

00:25:20.869 --> 00:25:22.410
the motions and you're speeding through, you're

00:25:22.410 --> 00:25:24.150
always constantly just putting out the fires

00:25:24.150 --> 00:25:25.930
and never feeling like you can actually slow

00:25:25.930 --> 00:25:29.289
down and enjoy anything at that point. So I think

00:25:29.289 --> 00:25:32.670
sometimes it's just that understanding and letting

00:25:32.670 --> 00:25:35.289
yourself be okay with knowing that you don't

00:25:35.289 --> 00:25:37.349
need to be everywhere and everything to everyone.

00:25:38.240 --> 00:25:40.319
I think it's a big pivotal moment. Oh, I think

00:25:40.319 --> 00:25:43.380
of that on a personal level. And it's wild. It's

00:25:43.380 --> 00:25:46.079
wild. And it comes, okay, you know, I'm going

00:25:46.079 --> 00:25:49.670
to turn 40 this year, very soon. Someone whoo

00:25:49.670 --> 00:25:52.569
-hoo someone had said to me they said it's okay

00:25:52.569 --> 00:25:54.829
40 isn't this I've never felt more healthy. It's

00:25:54.829 --> 00:25:56.809
great. It's awesome I was like I actually could

00:25:56.809 --> 00:26:00.130
care less about that number. What I want is peace

00:26:00.130 --> 00:26:03.910
What I want is yeah to feel good and everything.

00:26:03.950 --> 00:26:07.049
I don't care about age I don't care if you're

00:26:07.049 --> 00:26:10.430
listening right now and you are in your 20s 30s

00:26:10.430 --> 00:26:13.750
40s 50s or about I don't care But what I do care

00:26:13.750 --> 00:26:17.950
about is what it's gonna take to step into my

00:26:17.950 --> 00:26:20.849
power further and when I say that it sounds selfish

00:26:20.849 --> 00:26:23.690
it is not it is literally when I say that I've

00:26:23.690 --> 00:26:26.289
dealt you guys with with bottom said perfectionism

00:26:26.289 --> 00:26:28.809
my entire life to the tenth degree like very

00:26:28.809 --> 00:26:31.630
strong perfectionism it's come out and work I

00:26:31.630 --> 00:26:33.369
worked through things and worked through it with

00:26:33.369 --> 00:26:35.950
you guys in a different way my eyes have been

00:26:35.950 --> 00:26:40.589
opened to what truly truly matters and to me

00:26:40.589 --> 00:26:43.660
I don't know this last year Values like when

00:26:43.660 --> 00:26:46.700
you have a team when you have a community with

00:26:46.700 --> 00:26:49.480
all eyes on you when you have a huge family and

00:26:49.480 --> 00:26:52.819
I just feel like There are so many eyes on you

00:26:52.819 --> 00:26:55.500
and in the beginning you feel like perfectionism

00:26:55.500 --> 00:26:59.160
or you're gonna fail Yeah, now it's like no hold

00:26:59.160 --> 00:27:01.619
your role. Nobody's perfect and when you can

00:27:01.619 --> 00:27:04.920
figure that out It's like a aha. Holy mind -blown

00:27:04.920 --> 00:27:07.700
type, you know, nobody's perfect We're all honestly

00:27:07.700 --> 00:27:10.000
under the surface trying to survive in some way

00:27:10.000 --> 00:27:12.519
shape or form I actually do not get intimidated.

00:27:13.019 --> 00:27:15.420
I have not from, and I think my grandfather for

00:27:15.420 --> 00:27:18.359
this, from someone with the greatest title, if

00:27:18.359 --> 00:27:20.259
you're a president somewhere. So that doesn't

00:27:20.259 --> 00:27:22.740
bother me because I know underneath that layer,

00:27:22.880 --> 00:27:25.799
underneath that surface, we're all trying to

00:27:25.799 --> 00:27:28.000
survive. We're all this. And so for me, when

00:27:28.000 --> 00:27:31.019
this equation started adding up in my head, perfectionism,

00:27:31.039 --> 00:27:32.940
I'm like, you can do really great things with

00:27:32.940 --> 00:27:36.079
slowing down and being more intentional and then

00:27:36.079 --> 00:27:39.359
stop freaking questioning yourself. Man, when

00:27:39.359 --> 00:27:41.250
you're like, I don't know. Did I do that right?

00:27:41.369 --> 00:27:43.309
Did I make them up? Did I blah, blah, blah? I

00:27:43.309 --> 00:27:45.190
don't know. Did I do that good enough? Did I

00:27:45.190 --> 00:27:48.450
stop it? Not only does it not help you when you

00:27:48.450 --> 00:27:52.250
can stand tall in what you believe in. And for

00:27:52.250 --> 00:27:54.710
everyone, that's different. I mean, might slightly

00:27:54.710 --> 00:27:56.490
be the same, but for the most part different.

00:27:56.930 --> 00:27:58.970
When you can stand tall in that and when you

00:27:58.970 --> 00:28:01.190
walk in a room and you're like, this is who I

00:28:01.190 --> 00:28:04.049
am. This is what I bring to the table. The universe

00:28:04.049 --> 00:28:07.690
will respond and you will give off the most beautiful,

00:28:08.150 --> 00:28:10.569
powerful radiation. We've talked about that a

00:28:10.569 --> 00:28:14.029
lot too. There's something so incredible about

00:28:14.029 --> 00:28:17.289
that. So for me, perfectionism, bye. And I think

00:28:17.289 --> 00:28:19.309
when you radiate that, that's the light that

00:28:19.309 --> 00:28:21.650
people are drawn to and the right people. will

00:28:21.650 --> 00:28:24.789
be drawn. So you might not be it for everyone

00:28:24.789 --> 00:28:27.029
and you have to be okay with that because you're

00:28:27.029 --> 00:28:29.309
something to somebody when you're your true self

00:28:29.309 --> 00:28:32.289
and you radiate that light. That and when you

00:28:32.289 --> 00:28:34.529
are something, I always say every single one

00:28:34.529 --> 00:28:37.730
of us are all influencers, right? So like if

00:28:37.730 --> 00:28:40.009
you're listening right now and you're like, I

00:28:40.009 --> 00:28:41.849
could never be on a podcast. I can never stand

00:28:41.849 --> 00:28:43.950
in front of camera. I could never, I'm not an

00:28:43.950 --> 00:28:45.910
influencer. Like people don't look up to, yeah,

00:28:45.910 --> 00:28:48.670
they do. Yeah, they actually do. I don't think

00:28:48.670 --> 00:28:51.440
you understand. And I, literally this, I guess,

00:28:51.579 --> 00:28:53.420
is what I'm going to shake into everything that

00:28:53.420 --> 00:28:56.799
we do. If you're listening right now, there is

00:28:56.799 --> 00:28:59.000
someone in this world, whether you like it or

00:28:59.000 --> 00:29:02.039
not, that you are influencing in either a really

00:29:02.039 --> 00:29:04.400
good way or maybe a not so great way. People

00:29:04.400 --> 00:29:06.500
look up to you. I don't care what your title

00:29:06.500 --> 00:29:08.700
is. I don't care if you're an expert or not.

00:29:08.799 --> 00:29:10.500
I don't care how long you've been in a business.

00:29:10.599 --> 00:29:12.880
I don't care if it's your day one or if you've

00:29:12.880 --> 00:29:15.359
been there for 25 years. It doesn't matter. I

00:29:15.359 --> 00:29:17.240
don't care if you have a big family, a little

00:29:17.240 --> 00:29:20.859
family or a dog mom. You run a business. You

00:29:20.859 --> 00:29:23.660
don't run it. It doesn't matter. You influence.

00:29:24.319 --> 00:29:27.180
everyone and I think now is the year where we

00:29:27.180 --> 00:29:29.299
need to understand that. When you walk in a room

00:29:29.299 --> 00:29:31.200
it freaking matters. A lot of people are going

00:29:31.200 --> 00:29:33.099
through a really hard time right now period and

00:29:33.099 --> 00:29:35.700
we have been a part of so many stories that I

00:29:35.700 --> 00:29:38.099
am so grateful for but it's heavy and what I

00:29:38.099 --> 00:29:40.700
know is that when you walk into a room like right

00:29:40.700 --> 00:29:43.859
now the new year and with different stores or

00:29:43.859 --> 00:29:47.380
guests how you react in those moments it is going

00:29:47.380 --> 00:29:50.220
to matter. You are influencing the room. So on

00:29:50.220 --> 00:29:53.319
that note this year is not about changing who

00:29:53.319 --> 00:29:56.619
we are. It's about refining how we show up, right?

00:29:56.839 --> 00:29:58.940
Absolutely. So I'm gonna ask this amongst our

00:29:58.940 --> 00:30:00.339
group and I think we all just kind of chime in

00:30:00.339 --> 00:30:04.339
here because I think we have been so excited

00:30:04.339 --> 00:30:07.940
to kind of kick start this new year. So how do

00:30:07.940 --> 00:30:09.799
you see White Peony showing up different for

00:30:09.799 --> 00:30:11.440
our customers this year? When I say White Peony,

00:30:11.640 --> 00:30:16.319
I mean as a team, as a business, how we are going

00:30:16.319 --> 00:30:19.819
to serve differently. And if you're listening,

00:30:20.259 --> 00:30:22.339
ask yourself this question. Ask yourself the

00:30:22.339 --> 00:30:23.599
same question as we're talking about this. How

00:30:23.599 --> 00:30:25.240
do you see white peony showing up differently

00:30:25.240 --> 00:30:27.480
for our customers this year? Two words that come

00:30:27.480 --> 00:30:30.000
to mind for me are just bigger and stronger.

00:30:30.140 --> 00:30:32.740
And it's funny because even reading those words,

00:30:32.940 --> 00:30:34.980
I think the point is we don't show up differently.

00:30:35.259 --> 00:30:38.359
I think the point is, is we keep being exactly

00:30:38.359 --> 00:30:40.180
who we are with our customers because I think

00:30:40.180 --> 00:30:43.099
that's how we got to where we are now is just

00:30:43.099 --> 00:30:45.319
being authentically ourselves and connecting

00:30:45.319 --> 00:30:47.140
with every single person that walks through the

00:30:47.140 --> 00:30:49.440
door because I have met some of the most incredible

00:30:49.440 --> 00:30:52.579
people, the most in -depth conversations for

00:30:52.579 --> 00:30:54.640
those that have stepped through these doorways.

00:30:55.119 --> 00:30:58.980
And I think that is where we grow. That is where

00:30:58.980 --> 00:31:02.890
we are different. I think... being super intentional

00:31:02.890 --> 00:31:05.609
with the people that walk in this door and realizing

00:31:05.609 --> 00:31:08.190
every human, every story matters. Yeah. I think

00:31:08.190 --> 00:31:10.769
for me, when I say bigger and stronger, it's

00:31:10.769 --> 00:31:13.549
standing stronger in our beliefs and like white

00:31:13.549 --> 00:31:15.210
peony, this is who we are. We're different. We're

00:31:15.210 --> 00:31:17.470
more than clothing. We're this. But also when

00:31:17.470 --> 00:31:19.650
you said intentional, when I say bigger in my

00:31:19.650 --> 00:31:22.130
mind, I say we're bigger. We're showing a bigger

00:31:22.130 --> 00:31:24.569
for you because like the moments we've talked

00:31:24.569 --> 00:31:26.529
about being more intentional with our top customers

00:31:26.529 --> 00:31:28.789
are the ones who engage with us, who really care.

00:31:28.789 --> 00:31:31.059
Yeah. Going out of our way to connect. with them

00:31:31.059 --> 00:31:33.559
in ways that actually matter aside from clothing,

00:31:33.559 --> 00:31:35.839
right? And I feel like we meet women where they

00:31:35.839 --> 00:31:37.180
are. You don't have to come in. You're not all

00:31:37.180 --> 00:31:38.579
the same. You're not in the same spot. Maybe

00:31:38.579 --> 00:31:39.720
you're having a good day. Maybe you're having

00:31:39.720 --> 00:31:42.460
a bad day. But I feel like white peony consistently

00:31:42.460 --> 00:31:44.539
has been a place that feels calm, welcoming,

00:31:44.640 --> 00:31:46.599
and encouraging. People leave feeling good when

00:31:46.599 --> 00:31:48.640
they walk out a space. You don't have to have

00:31:48.640 --> 00:31:51.240
it all together, right? We've cried. We've laughed.

00:31:51.259 --> 00:31:52.579
We've had all the feelings there. And I feel

00:31:52.579 --> 00:31:54.599
like people are comfortable just being themselves.

00:31:54.599 --> 00:31:56.319
And I feel like that's important to remind women

00:31:56.319 --> 00:31:58.039
that we are there and we're going to continue

00:31:58.039 --> 00:32:01.099
to be that for them. Don't you think like, so

00:32:01.099 --> 00:32:03.420
we have been that, but if we're going to be bigger,

00:32:03.720 --> 00:32:07.180
stronger for 2026, I think it's just standing

00:32:07.180 --> 00:32:10.480
in that a little bit different, like more, deeper.

00:32:11.640 --> 00:32:15.440
Is that a, yeah, deeper. So looking at 2026,

00:32:15.680 --> 00:32:17.680
what excites you most about this new year? I'm

00:32:17.680 --> 00:32:19.839
actually really excited for our team in general.

00:32:19.900 --> 00:32:22.579
I feel like in this last year, a lot of us have

00:32:22.579 --> 00:32:25.740
grown in confidence. I think a lot of us have

00:32:25.740 --> 00:32:29.640
been more able to trust our instincts, trusting

00:32:29.640 --> 00:32:33.460
ourselves faster, believing in ourselves more

00:32:33.460 --> 00:32:38.380
to take on bigger roles, to take on tougher situations,

00:32:38.640 --> 00:32:43.299
to take on tasks and new ideas with confidence

00:32:43.299 --> 00:32:45.980
instead of just being nervous to speak our minds.

00:32:46.279 --> 00:32:49.579
I think we've all grown and affirmed each other

00:32:49.579 --> 00:32:52.339
that like we all have great ideas and things

00:32:52.339 --> 00:32:54.099
that we bring to the table and every one of us

00:32:54.099 --> 00:32:56.240
is so different that I'm really excited to see

00:32:56.240 --> 00:32:57.940
where this takes us. I've talked to Emma about

00:32:57.940 --> 00:33:00.539
this recently where, you know, within this last

00:33:00.539 --> 00:33:03.099
year and learning all the things, I feel like

00:33:03.099 --> 00:33:06.740
we've pivoted so much and we've learned to slow

00:33:06.740 --> 00:33:10.160
down this year that I feel this fire burning

00:33:10.160 --> 00:33:12.839
inside all of us. Like I can feel it, that something

00:33:12.839 --> 00:33:16.220
just feels different. It feels more, I don't

00:33:16.220 --> 00:33:17.660
know what the word is. It's like we're excited

00:33:17.660 --> 00:33:19.920
to grow with intention. Like we have intention

00:33:19.920 --> 00:33:21.859
behind what we're doing. We're confident in who

00:33:21.859 --> 00:33:23.799
we are and it's really exciting. I don't know.

00:33:23.839 --> 00:33:26.109
And it feels like movement. I feel like we've

00:33:26.109 --> 00:33:28.549
been feeling kind of stuck emotionally and physically,

00:33:28.630 --> 00:33:31.930
but I think it's movement of like there is something

00:33:31.930 --> 00:33:35.380
bigger happening. I think we've proven to ourselves

00:33:35.380 --> 00:33:38.559
this year. I think when we stand stronger, bolder,

00:33:38.619 --> 00:33:42.880
wiser in 2026, it's that we have proven we're

00:33:42.880 --> 00:33:45.839
more than clothing. When we talk about the details

00:33:45.839 --> 00:33:48.200
behind the scenes and what we go through, I don't

00:33:48.200 --> 00:33:50.160
think people understand actually everybody that

00:33:50.160 --> 00:33:52.579
I've met as far as like business relationship,

00:33:52.819 --> 00:33:55.700
like my team behind the scenes, not like, you

00:33:55.700 --> 00:33:58.039
know, employees, but like people that like my

00:33:58.039 --> 00:34:00.119
business consultant, my coding team, the whole

00:34:00.119 --> 00:34:03.500
nine yards, I think blown away with what takes

00:34:03.369 --> 00:34:05.589
place behind the scenes and I wish we could unwrap

00:34:05.589 --> 00:34:07.849
that for everyone and maybe we will maybe that's

00:34:07.849 --> 00:34:11.570
a good idea but I trust in us more than ever

00:34:11.570 --> 00:34:15.510
yeah and I want everyone who is part of our white

00:34:15.510 --> 00:34:18.809
peony community to also feel that same sense

00:34:18.809 --> 00:34:21.369
if there's anything that we can help with it

00:34:21.369 --> 00:34:23.329
is that now I want to touch base really quickly

00:34:23.630 --> 00:34:25.329
This is getting a little bit long because we

00:34:25.329 --> 00:34:27.070
could sit here for a long time. But I want to

00:34:27.070 --> 00:34:28.809
touch briefly on the personal side because leadership

00:34:28.809 --> 00:34:31.329
and life are so obviously connected. And it is

00:34:31.329 --> 00:34:34.110
for us being a family. Emily, what did last year

00:34:34.110 --> 00:34:36.489
teach you about your own strength? That would

00:34:36.489 --> 00:34:38.610
be a better question. Yes, agree. To believe

00:34:38.610 --> 00:34:41.050
in myself and hone in on my confidence and know

00:34:41.050 --> 00:34:43.570
that what I say has a value. Believing in what

00:34:43.570 --> 00:34:45.730
I say and backing it up with facts and knowing

00:34:45.730 --> 00:34:47.769
that what I bring to the table truly matters.

00:34:47.969 --> 00:34:49.949
And so I feel like I'm going to hone in more

00:34:49.949 --> 00:34:52.329
on that this year and really like believe in

00:34:52.329 --> 00:34:54.849
myself and what I bring matters and like being

00:34:54.849 --> 00:34:57.510
behind the scenes in a sense for what I do. I'm

00:34:57.510 --> 00:34:59.650
on my computer and like doing things behind all

00:34:59.650 --> 00:35:02.170
the time. So like not always feeling like what

00:35:02.170 --> 00:35:04.590
I'm doing does not that it doesn't have a value

00:35:04.590 --> 00:35:06.409
because I know it does, but like showing that

00:35:06.409 --> 00:35:08.110
it's paying off and like, I don't know, there's

00:35:08.110 --> 00:35:10.530
like little things that little wins to me that

00:35:10.530 --> 00:35:13.369
have really helped me see the success I bring.

00:35:14.300 --> 00:35:16.460
And then it's not always immediate. Correct.

00:35:16.639 --> 00:35:18.980
And I think that was hard to, you know, sometimes

00:35:18.980 --> 00:35:21.699
to calculate or hard to feel when you are giving

00:35:21.699 --> 00:35:24.320
your heart and soul. And that day you might not

00:35:24.320 --> 00:35:26.719
feel it, but then you see something trigger something

00:35:26.719 --> 00:35:29.539
else. And then that snowball effect, those are

00:35:29.539 --> 00:35:32.500
the big, big victories. Huge, huge. And for you

00:35:32.500 --> 00:35:35.280
to say that, like standing more confident in

00:35:35.280 --> 00:35:36.900
what you're, you know, what you're saying. I'm

00:35:36.900 --> 00:35:40.619
like, Emily, yes. Let's just give Emily this.

00:35:42.300 --> 00:35:48.019
Oh, this is a good one. Adam, how has this last

00:35:48.019 --> 00:35:49.860
year, how has it shaped how you support others

00:35:49.860 --> 00:35:53.000
now going into 2026? I think it's going to kind

00:35:53.000 --> 00:35:54.739
of like full circle kind of to the beginning

00:35:54.739 --> 00:35:57.320
of what I was saying with more of the quiet leadership.

00:35:57.619 --> 00:35:59.219
And you've always kind of talked about that,

00:35:59.219 --> 00:36:01.820
that, and again, this, it doesn't mean that your

00:36:01.820 --> 00:36:04.460
hands off. What it means is you don't have to

00:36:04.460 --> 00:36:07.550
show anybody. proof of your worth, of what you're

00:36:07.550 --> 00:36:10.530
doing, of your accomplishments, of your checklists,

00:36:10.909 --> 00:36:13.690
of the things that you personally did yourself.

00:36:13.789 --> 00:36:16.750
I think it's more leaning in and empowering the

00:36:16.750 --> 00:36:21.460
team around you. making decisions in the uncertainty

00:36:21.460 --> 00:36:24.760
and not having to wait for someone to approve

00:36:24.760 --> 00:36:27.500
you or to make you feel like you're worthy to

00:36:27.500 --> 00:36:30.440
do that or make that decision. I think that is

00:36:30.440 --> 00:36:32.840
that quiet strength that I'm learning to dive

00:36:32.840 --> 00:36:35.480
into. I always joke that I'm kind of like a dog.

00:36:35.539 --> 00:36:37.000
I just need someone to tell me I'm doing a good

00:36:37.000 --> 00:36:40.239
job. I just need to know that you like me. Just

00:36:40.239 --> 00:36:43.760
please love me. But I think I'm learning to love

00:36:43.760 --> 00:36:46.480
who I am myself and knowing that I am worthy

00:36:46.480 --> 00:36:50.539
of it. And I work hard and I show up and I think

00:36:50.539 --> 00:36:53.219
showing up for the team and just supporting them

00:36:53.219 --> 00:36:56.820
in there. growth has been a big change for me.

00:36:56.840 --> 00:36:58.639
And I'm still getting there, but I think I'm

00:36:58.639 --> 00:37:02.400
starting to realize that. Seriously. I love that.

00:37:02.579 --> 00:37:05.980
Thank you. Thank you. That was powerful. Thank

00:37:05.980 --> 00:37:09.320
you. And I'm so proud of you. I can see it. I

00:37:09.320 --> 00:37:12.519
can actually, it's crazy. Like as a best friend,

00:37:12.559 --> 00:37:16.000
I have a team of women who are my best friends

00:37:16.000 --> 00:37:18.260
and who feel like family. And a lot of people

00:37:18.260 --> 00:37:19.980
are like, how do you do it? Cause that is hard.

00:37:20.019 --> 00:37:22.000
Like a lot of people can't do that. I can though.

00:37:22.280 --> 00:37:25.219
I can put myself. in a friend perspective at

00:37:25.219 --> 00:37:28.440
a 30 ,000 foot view, how I always say it, and

00:37:28.440 --> 00:37:30.760
I can do it as a leader or a business owner.

00:37:31.019 --> 00:37:34.900
I really can. But on both levels, like listening

00:37:34.900 --> 00:37:37.300
to what you both just said, like... You're a

00:37:37.300 --> 00:37:40.300
proud mom. Yeah. I grew your little bit, little

00:37:40.300 --> 00:37:43.900
hatchlings. No, no, no. But it makes me so proud

00:37:43.900 --> 00:37:46.000
because also you guys could speak to the journey

00:37:46.000 --> 00:37:49.260
that I've like, it got me emotional listening

00:37:49.260 --> 00:37:51.500
to you guys. Cause I'm like, I am so proud. I

00:37:51.500 --> 00:37:54.760
think, but I think before you say what you're

00:37:54.760 --> 00:37:57.599
growing from, I think that is a really cool thing

00:37:57.599 --> 00:38:01.019
is I think you've been breathing this confidence

00:38:01.019 --> 00:38:03.179
in ourselves for a long time. And you always

00:38:03.179 --> 00:38:06.119
talk about that is finding a person's strength.

00:38:06.159 --> 00:38:10.380
as a leader and then you are nurturing that part

00:38:10.380 --> 00:38:12.920
of them. So you see their strengths because like

00:38:12.920 --> 00:38:14.579
there are certain things that I'm not good at,

00:38:15.019 --> 00:38:17.880
that Emily's not good at and vice versa. I love

00:38:17.880 --> 00:38:20.239
when Emily's strengths come out because like

00:38:20.239 --> 00:38:22.719
I lean on her and I hope she can lean on me.

00:38:22.719 --> 00:38:25.199
And I think it's really cool to support each

00:38:25.199 --> 00:38:27.500
other's strengths and know each other's weaknesses,

00:38:27.619 --> 00:38:30.480
not as a weakness, but as something that you

00:38:30.480 --> 00:38:32.880
can depend on another person to help you through

00:38:32.880 --> 00:38:34.820
in the business because it's not all in one person.

00:38:35.369 --> 00:38:38.289
I think from the beginning, you've always breathed

00:38:38.289 --> 00:38:40.909
really honing in and owning your own strengths

00:38:40.909 --> 00:38:43.630
and really nurturing that part. I think what

00:38:43.630 --> 00:38:47.289
got me super emotional is when you said that.

00:38:47.570 --> 00:38:50.670
I think one of my biggest qualities is finding

00:38:50.670 --> 00:38:53.969
strength in people because it's actually been

00:38:53.969 --> 00:38:57.630
one of my biggest personal weaknesses. Let it

00:38:57.630 --> 00:39:00.849
out. It's the day to honor those feelings. So

00:39:00.849 --> 00:39:04.050
I think for me, growing up with perfectionism,

00:39:04.590 --> 00:39:06.610
secure in different ways throughout, you know,

00:39:06.710 --> 00:39:08.769
growing up in different ways and going through

00:39:08.769 --> 00:39:11.050
your own insecurities and your own life and being

00:39:11.050 --> 00:39:13.809
faced with people who question you and faced

00:39:13.809 --> 00:39:15.909
with, you know, you're not good enough. There

00:39:15.909 --> 00:39:17.989
were people in my life when I was young that

00:39:17.989 --> 00:39:21.030
said that, not my parents, but outsiders and

00:39:21.030 --> 00:39:23.210
you know, you feeling you got to prove yourself.

00:39:23.409 --> 00:39:25.610
I think I look deeper than the surface level

00:39:25.610 --> 00:39:27.710
because I'm like, I can see it in you. And I

00:39:27.710 --> 00:39:29.829
think that's actually been kind of my own journey

00:39:29.829 --> 00:39:33.010
at the same time. So for me against it all, it's

00:39:33.010 --> 00:39:37.000
like, I feel so damn good to stand up and be

00:39:37.000 --> 00:39:40.840
like yeah these are the hardest years of my professional

00:39:40.840 --> 00:39:44.320
existence. I lost my father -in -law 13 years

00:39:44.320 --> 00:39:46.460
ago and there are different things that I've

00:39:46.460 --> 00:39:49.320
had throughout my life too, health and wellness

00:39:49.320 --> 00:39:52.940
and career changes and everything under the sun.

00:39:53.119 --> 00:39:55.320
But there's something about this last two years

00:39:55.320 --> 00:39:59.000
that have tested me in ways and I'm like universe

00:39:59.000 --> 00:40:01.559
and you guys have heard me say this. I know what

00:40:01.559 --> 00:40:03.760
you're trying to do here. You're testing me to

00:40:03.760 --> 00:40:06.320
bring out and I read this thing online and it

00:40:06.320 --> 00:40:11.460
said, I have that like nasally. But I read a

00:40:11.460 --> 00:40:12.599
thing that said, if you're a business owner,

00:40:12.599 --> 00:40:14.760
it's going to test every ounce of your deepest

00:40:14.760 --> 00:40:16.500
insecurities and bring it to surface because

00:40:16.500 --> 00:40:18.980
you're going to face it head on in the mirror

00:40:18.980 --> 00:40:21.179
and you're going to stand stronger. And I was

00:40:21.179 --> 00:40:23.650
like, I'm called out. I'm sitting here listening

00:40:23.650 --> 00:40:26.349
to you with a smile on my face because if I were

00:40:26.349 --> 00:40:28.010
to say anything, I think Em would feel the same

00:40:28.010 --> 00:40:30.829
way. I think you nailed it right on the head.

00:40:31.849 --> 00:40:34.130
I feel like you nailed it right on the head,

00:40:34.170 --> 00:40:36.690
but it's not having to prove yourself to anyone.

00:40:36.829 --> 00:40:38.809
And I think for a long time, you were trying

00:40:38.809 --> 00:40:41.889
to prove you belong here, that you're worth it,

00:40:41.889 --> 00:40:44.530
and we're here to stay. We wanna be those things,

00:40:44.550 --> 00:40:47.800
but I feel like... In this last year, you let

00:40:47.800 --> 00:40:50.800
go of having to prove yourself anymore because

00:40:50.800 --> 00:40:54.519
I think you're stepping into your own self -worth

00:40:54.519 --> 00:40:57.500
and owning it. I agree with that. This year has

00:40:57.500 --> 00:41:02.280
made me every part of my life. Yeah. Every single

00:41:02.280 --> 00:41:04.519
part and going through the ups and downs like

00:41:04.519 --> 00:41:07.300
even being a part of Aaron's accident with you

00:41:07.300 --> 00:41:09.519
Emily gosh the conversation you had about the

00:41:09.519 --> 00:41:11.500
people that you lost in your life I mean so much

00:41:11.500 --> 00:41:14.860
it just all of this is just I'm like universe

00:41:14.860 --> 00:41:18.280
the lessons that I have learned Over the last

00:41:18.280 --> 00:41:21.119
few years are like profound and I think for all

00:41:21.119 --> 00:41:23.219
the business owners that are listening to this

00:41:23.219 --> 00:41:26.400
I think that's kind of and just as you're talking

00:41:26.400 --> 00:41:29.280
about this. It's not just business. No, it's

00:41:29.280 --> 00:41:32.119
not so when it comes down to it if you're listening

00:41:32.119 --> 00:41:34.019
to this podcast and you're hoping to have an

00:41:34.019 --> 00:41:36.860
epiphany just in your business, it's really the

00:41:36.860 --> 00:41:40.039
root of your business is you. And I think being

00:41:40.039 --> 00:41:42.920
self -aware, I think self -reflecting, I think

00:41:42.920 --> 00:41:46.519
your entire life in the personal side and the

00:41:46.519 --> 00:41:48.719
business side all dictate how you show up every

00:41:48.719 --> 00:41:50.699
single day. Well, having a team with the same

00:41:50.699 --> 00:41:53.179
values and the same passions. And when it gets

00:41:53.179 --> 00:41:56.380
hard, you could run, but we all, they chose to

00:41:56.380 --> 00:41:58.500
stick around and support each other. And yeah,

00:41:58.800 --> 00:42:03.360
you know where I live. I'd make it like a foot

00:42:03.360 --> 00:42:05.179
and you'd be like, I don't think so. I'd be dragging

00:42:05.179 --> 00:42:08.309
you back. We got each other's back, that's for

00:42:08.309 --> 00:42:11.110
sure. But most importantly, as we step, anyone

00:42:11.110 --> 00:42:13.570
listening here, as we step into the new year,

00:42:13.849 --> 00:42:16.289
if there's one thing that I want for you, and

00:42:16.289 --> 00:42:18.090
I guess I would challenge Autumn and you to say

00:42:18.090 --> 00:42:20.210
something that you'd want for our listeners to

00:42:20.210 --> 00:42:23.550
take into the new year, is own who the heck you

00:42:23.550 --> 00:42:25.769
are and what you bring to the table, period.

00:42:26.050 --> 00:42:29.889
Autumn. I think that on the business side, I

00:42:29.889 --> 00:42:32.050
think white peony isn't about pretending life

00:42:32.050 --> 00:42:33.650
is easy. And I think that's what's really cool

00:42:33.650 --> 00:42:36.170
about this conversation today. It's about showing

00:42:36.139 --> 00:42:38.159
up as you are, being capable, you're strong,

00:42:38.219 --> 00:42:41.699
and we're evolving. But I think, too, on the

00:42:41.699 --> 00:42:44.500
personal side, I think I'm not trying to prove

00:42:44.500 --> 00:42:47.739
anything this year. I think, again, that quiet

00:42:47.739 --> 00:42:51.400
leadership part keeps resonating with me about

00:42:51.400 --> 00:42:53.860
how we just keep moving forward, confidently,

00:42:54.139 --> 00:42:58.139
quietly, but bold in the sense of knowing exactly

00:42:58.139 --> 00:43:01.199
how we want to align and show up every single

00:43:01.199 --> 00:43:04.110
day. For me, I trust what I bring to the table

00:43:04.110 --> 00:43:05.849
now and that's not just professionally, but I

00:43:05.849 --> 00:43:07.610
feel like that's in my personal life as well.

00:43:07.869 --> 00:43:11.030
Not having to question why or anything like that,

00:43:11.030 --> 00:43:12.710
but just knowing that what I bring has value

00:43:12.710 --> 00:43:15.420
and I need to stand behind that. for anybody

00:43:15.420 --> 00:43:18.760
listening, same goals. Absolutely. Yeah. It's

00:43:18.760 --> 00:43:21.079
a hard lesson to learn. It's taking me 33 years

00:43:21.079 --> 00:43:23.260
of my life. Yeah. And you guys, this is all like,

00:43:23.400 --> 00:43:24.900
we're going to stand together and like, we're

00:43:24.900 --> 00:43:26.800
going to have to keep reminding, you know, week

00:43:26.800 --> 00:43:29.659
after week here. I think it is, it's kind of

00:43:29.659 --> 00:43:31.260
like one of those, it's a muscle that you've

00:43:31.260 --> 00:43:33.639
got to keep honing in on. You have to keep working

00:43:33.639 --> 00:43:36.079
because it's not a natural instinct. Unfortunately,

00:43:36.679 --> 00:43:38.880
our life and the surroundings are like making

00:43:38.880 --> 00:43:42.320
us question our everything. We here as a team

00:43:42.320 --> 00:43:44.639
are here to remind you and help strengthen. I

00:43:44.639 --> 00:43:46.980
think too, I challenge everybody that is listening

00:43:46.980 --> 00:43:50.460
to this to check us. This is not an episode that

00:43:50.460 --> 00:43:53.400
you take for one day and change for a week. I

00:43:53.400 --> 00:43:55.619
think this is the one where, like you said, we

00:43:55.619 --> 00:43:57.719
keep checking ourselves. We keep showing up and

00:43:57.719 --> 00:44:00.539
I think it's about checking in with each other.

00:44:00.679 --> 00:44:03.039
I want you guys to keep talking about this episode.

00:44:03.239 --> 00:44:05.380
I want you to keep talking about how maybe it's

00:44:05.380 --> 00:44:07.480
affected you or check in with us and see how

00:44:07.480 --> 00:44:10.239
we're doing with it. Because I think that's the

00:44:10.239 --> 00:44:12.420
important thing is that if you don't keep that

00:44:12.420 --> 00:44:15.130
consistency, that in with yourself or with others,

00:44:15.469 --> 00:44:17.710
you can lose that drive, that motivation to push

00:44:17.710 --> 00:44:19.630
you forward. And I think the cool thing about

00:44:19.630 --> 00:44:22.409
this discussion now is the fact that if you're

00:44:22.409 --> 00:44:24.829
listening to this, it's for a reason. And I think,

00:44:24.949 --> 00:44:27.030
again, it's not to change who you are. It's to

00:44:27.030 --> 00:44:29.010
stand taller with that. And I think every person

00:44:29.010 --> 00:44:31.289
that walks in our door, I hope you feel that

00:44:31.289 --> 00:44:33.530
walking in. I agree. Well, to end this, there's

00:44:33.530 --> 00:44:35.050
one thing that we didn't really talk about and

00:44:35.050 --> 00:44:37.909
something I learned. I went to my favorite massage

00:44:37.909 --> 00:44:39.929
therapist in the whole entire wide world and

00:44:39.929 --> 00:44:42.489
she goes, and we were literally getting so emotional.

00:44:42.670 --> 00:44:45.269
like just opening up and releasing, talking to

00:44:45.269 --> 00:44:47.650
one another. And she goes, Lindsay, did you know

00:44:47.650 --> 00:44:49.750
this is the year of the snake? And I was like,

00:44:49.809 --> 00:44:51.989
what? What does that mean? And she goes, this

00:44:51.989 --> 00:44:55.429
is the year 2025 that you shed all the layers

00:44:55.429 --> 00:44:57.510
that you do not need. Anything weighing you down,

00:44:58.030 --> 00:45:00.269
anything. You shed those layers. And I said,

00:45:00.750 --> 00:45:03.130
I've never needed someone to tell me that more

00:45:03.130 --> 00:45:05.190
in my entire life. And do you want to know what

00:45:05.190 --> 00:45:07.989
this next year, 2026 is the year of the horse.

00:45:08.429 --> 00:45:11.119
Did you tell me Abby was? The fire. Oh, I like

00:45:11.119 --> 00:45:13.900
that even 2026. I thought that year of the fire

00:45:13.900 --> 00:45:16.119
and it's scary, but it could be really good.

00:45:16.250 --> 00:45:19.690
Is a fire horse good? Oh, it's powerful. The

00:45:19.690 --> 00:45:22.510
year of the horse, the fire horse moment. The

00:45:22.510 --> 00:45:26.250
horse represents power with purpose, freedom

00:45:26.250 --> 00:45:28.769
with direction, strength that doesn't need to

00:45:28.769 --> 00:45:31.849
be loud, forward motion that doesn't need to

00:45:31.849 --> 00:45:35.030
stop to explain yourself. The horse doesn't hesitate.

00:45:35.050 --> 00:45:38.789
It runs because it knows its strength. Wow. That

00:45:38.789 --> 00:45:41.150
really full circled exactly everything we just

00:45:41.150 --> 00:45:43.079
talked about. Do you know horses are like my

00:45:43.079 --> 00:45:45.360
favorite animal? Mine too! Okay, that is cool.

00:45:45.579 --> 00:45:47.599
I like that. Besides my dog, I agree. As we wrap

00:45:47.599 --> 00:45:49.500
up, here's what I want you to take with you.

00:45:49.780 --> 00:45:51.880
You don't need to become someone new this year.

00:45:52.219 --> 00:45:55.019
You do not need to erase last year. And you don't

00:45:55.019 --> 00:45:57.730
need permission to trust yourself. Last year

00:45:57.730 --> 00:46:01.309
didn't break you, it built you. And this year,

00:46:01.489 --> 00:46:03.690
we're choosing to stand taller, move forward

00:46:03.690 --> 00:46:06.269
with confidence and lead with intention in our

00:46:06.269 --> 00:46:08.809
lives, in our work and in this community. Thank

00:46:08.809 --> 00:46:11.170
you for being here. Thank you for walking this

00:46:11.170 --> 00:46:15.030
journey with us, right ladies? And thank you

00:46:15.030 --> 00:46:17.630
for being part of White Peony and leveling up

00:46:17.630 --> 00:46:21.260
with Lindsay. New Year, stronger you. Mic drop.

00:46:21.519 --> 00:46:23.840
Thank you for listening. If you found this information

00:46:23.840 --> 00:46:26.619
helpful, please share it with a friend. If you're

00:46:26.619 --> 00:46:28.320
looking for more information on the topics we

00:46:28.320 --> 00:46:30.800
covered, please head to the show notes below.

00:46:31.280 --> 00:46:33.659
And if you wouldn't mind leaving a five star

00:46:33.659 --> 00:46:36.300
rating and review, this would help this mission

00:46:36.300 --> 00:46:39.539
and our journey to get started. Let's make today

00:46:39.539 --> 00:46:43.130
and every day an opportunity to level up. Until

00:46:43.130 --> 00:46:46.769
next time, keep dreaming, keep striving and keep

00:46:46.769 --> 00:46:47.829
making a difference.
