WEBVTT 00:00:00.549 --> 00:00:03.250 Welcome to Leveling Up with Lindsay, the podcast 00:00:03.250 --> 00:00:05.389 where we dive into leadership, small business, 00:00:05.589 --> 00:00:08.050 and everything in between. I'm Lindsay, your 00:00:08.050 --> 00:00:10.310 host and the proud owner of White Puny Boutique, 00:00:10.750 --> 00:00:13.509 a space created to empower women, build confidence, 00:00:13.710 --> 00:00:16.190 and foster meaningful connections. Whether you're 00:00:16.190 --> 00:00:18.949 an entrepreneur, a mom, a friend, or someone 00:00:18.949 --> 00:00:21.730 just looking for a little inspiration. This is 00:00:21.730 --> 00:00:24.829 your space to feel seen, supported, and inspired. 00:00:25.129 --> 00:00:27.969 Join me as we share stories, strategies, and 00:00:27.969 --> 00:00:30.370 a little bit of life's chaos while navigating 00:00:30.370 --> 00:00:32.950 what it truly means to level up in starting a 00:00:32.950 --> 00:00:35.409 business, relationship, and personal growth. 00:00:35.750 --> 00:00:38.750 So grab a cup of coffee, get comfy, and let's 00:00:38.750 --> 00:00:43.530 level up together. Today's conversation is a 00:00:43.530 --> 00:00:46.020 really special one for me. There are some people 00:00:46.020 --> 00:00:48.039 in your life who don't just witness your journey. 00:00:48.399 --> 00:00:51.100 They walk it with you. Season by season, decision 00:00:51.100 --> 00:00:54.399 by decision, doubt by doubt. Today's guest is 00:00:54.399 --> 00:00:57.340 one of those people for me. Mandy Moon and I 00:00:57.340 --> 00:00:59.219 started our businesses around the same time. 00:00:59.460 --> 00:01:01.719 Before the titles, before the strategies, before 00:01:01.719 --> 00:01:04.560 the Polish language, there were late nights, 00:01:05.040 --> 00:01:08.120 voice notes, hard conversations, big dreams, 00:01:08.319 --> 00:01:11.060 and a lot of, are we doing this right moments? 00:01:11.689 --> 00:01:13.829 Mandy is the kind of leader who doesn't just 00:01:13.829 --> 00:01:16.829 build brands. She builds people. She sees what 00:01:16.829 --> 00:01:19.409 others miss. She brings clarity where things 00:01:19.409 --> 00:01:23.170 feel messy. And she has a rare gift for helping 00:01:23.170 --> 00:01:25.709 women lead with both confidence and conviction. 00:01:26.030 --> 00:01:27.609 Over the years, I've watched her grow from a 00:01:27.609 --> 00:01:30.909 woman figuring things out in real time into a 00:01:30.909 --> 00:01:33.689 trusted advisor, strategist, and now the founder 00:01:33.689 --> 00:01:37.129 of something incredibly intentional, the Legacy 00:01:37.129 --> 00:01:40.299 Brand Collective. This conversation isn't about 00:01:40.299 --> 00:01:42.980 quick wins or flashy success. It's about what 00:01:42.980 --> 00:01:45.480 happens after you take the leap. It's about why 00:01:45.480 --> 00:01:48.359 leadership can feel lonely and why it doesn't 00:01:48.359 --> 00:01:51.200 have to stay that way. Today I'm not just interviewing 00:01:51.200 --> 00:01:53.340 Mandy, I'm giving her the space to lead us through 00:01:53.340 --> 00:01:56.599 a conversation she designed herself rooted in 00:01:56.599 --> 00:01:59.680 experience, strategy, and heart. If you're a 00:01:59.680 --> 00:02:01.719 woman building something meaningful, if you've 00:02:01.719 --> 00:02:04.760 ever felt isolated at the top, or if you're craving 00:02:04.760 --> 00:02:07.340 clarity, connection, and sustainable growth, 00:02:07.799 --> 00:02:11.539 this episode is for you. Mandy, I am so proud 00:02:11.539 --> 00:02:13.979 of you and I can't wait for everyone listening 00:02:13.979 --> 00:02:17.659 to hear exactly what you're building. Wow, Lindsey. 00:02:17.979 --> 00:02:20.719 Thank you. I couldn't have said that better myself. 00:02:21.689 --> 00:02:24.770 Well, Andy, you and I started our businesses 00:02:24.770 --> 00:02:28.509 around the same time. Can you take us back, take 00:02:28.509 --> 00:02:30.789 us back to those early days and talk about what 00:02:30.789 --> 00:02:33.310 that season felt like? Where were we at? Let's 00:02:33.310 --> 00:02:35.629 bring it back to the very beginning. It is really 00:02:35.629 --> 00:02:37.810 crazy to think about. Doesn't that feel like 00:02:37.810 --> 00:02:39.930 literally another lifetime ago? It kind of does 00:02:39.930 --> 00:02:42.349 and then it kind of doesn't. I still feel a little 00:02:42.349 --> 00:02:44.509 bit vulnerable in that state. Yes. Yeah. Like 00:02:44.509 --> 00:02:46.849 we don't, do we know what we're doing? Yes. Yes, 00:02:46.849 --> 00:02:49.530 we do. Yes. Lindsay, you and I met, it's got 00:02:49.530 --> 00:02:52.449 to be. Over 10 years ago, it was pretty crazy 00:02:52.449 --> 00:02:55.449 through some mutual friends. But we had a really 00:02:55.449 --> 00:02:58.469 unique period of time where you and me and a 00:02:58.469 --> 00:03:01.669 couple other friends of ours, like we all just 00:03:01.669 --> 00:03:04.909 decided to do our own thing, start a business. 00:03:05.009 --> 00:03:06.789 And we all went different directions, which I 00:03:06.789 --> 00:03:08.629 think is really fun. But we kind of all left 00:03:08.629 --> 00:03:11.110 corporate America all at the same time, which 00:03:11.110 --> 00:03:14.969 is strange. Within a few months, within a year 00:03:14.969 --> 00:03:18.689 or so. So it was really kind of special to have 00:03:18.689 --> 00:03:22.750 that Bond together. I think it was like a natural 00:03:22.750 --> 00:03:24.530 thing that just kind of brought us together even 00:03:24.530 --> 00:03:27.550 further very different places Very different 00:03:27.550 --> 00:03:30.610 directions, but there's something that like just 00:03:30.610 --> 00:03:35.680 naturally connected us and we step by step I 00:03:35.680 --> 00:03:38.639 don't know. Yeah, I would say it came from a 00:03:38.639 --> 00:03:40.439 place of like we don't know what the hell we're 00:03:40.439 --> 00:03:43.639 doing like SOS because we were friends already 00:03:43.639 --> 00:03:47.120 we felt comfortable like asking asking each other 00:03:47.120 --> 00:03:49.979 for help and figuring out what to do and we all 00:03:49.979 --> 00:03:52.939 of a sudden started the infamous group chat that 00:03:52.939 --> 00:03:56.300 is still active to this day. We speak on the 00:03:56.300 --> 00:03:58.840 group chat every day, but it's like our safe 00:03:58.840 --> 00:04:00.560 spot, right? When we don't have time to meet 00:04:00.560 --> 00:04:03.180 up or we don't have time to call on the phone 00:04:03.180 --> 00:04:05.520 or whatever, we're in the group chat asking questions, 00:04:06.060 --> 00:04:09.219 figuring things out. And honestly, I don't think 00:04:09.219 --> 00:04:12.189 that I would be the same. type of person, the 00:04:12.189 --> 00:04:14.710 same type of business owner. If we didn't have 00:04:14.710 --> 00:04:16.730 that kind of special community at the beginning, 00:04:16.810 --> 00:04:19.449 it really helped kind of elevate at least me 00:04:19.449 --> 00:04:21.810 and launch and go and make decisions differently. 00:04:22.089 --> 00:04:24.329 I completely agree. Cause there's just something 00:04:24.329 --> 00:04:26.670 when you can feel safe and vulnerable with a 00:04:26.670 --> 00:04:28.910 group and you don't feel alone. Like you said, 00:04:29.029 --> 00:04:31.470 we've talked about everything from being a mom 00:04:31.470 --> 00:04:35.769 to starting taking the leap to the most scared 00:04:35.769 --> 00:04:38.470 version of ourselves to the happiest, most excited 00:04:38.470 --> 00:04:40.920 version. There's just something about. not doing 00:04:40.920 --> 00:04:44.879 that alone and the validation. It's true and 00:04:44.879 --> 00:04:47.379 when you said that that just made me think like 00:04:47.379 --> 00:04:51.240 every big win passed through the group chat first 00:04:51.240 --> 00:04:54.040 like every major decision goes through the group 00:04:54.040 --> 00:04:58.540 chat first. Love this group chat. Every big win, 00:04:58.879 --> 00:05:01.670 every loss, every... You know, everything goes 00:05:01.670 --> 00:05:04.410 through the chat. It's like we experience it 00:05:04.410 --> 00:05:06.910 together, which makes it all the better. Now 00:05:06.910 --> 00:05:08.529 that I've been in business for a long time and 00:05:08.529 --> 00:05:10.569 you've been doing this for what seems like forever, 00:05:10.930 --> 00:05:14.189 forever, but not forever. What I've noticed is 00:05:14.189 --> 00:05:16.930 that that kind of connection is actually really 00:05:16.930 --> 00:05:19.250 rare. It was really special and really rare that 00:05:19.250 --> 00:05:21.550 we had that opportunity. And it's like, to me, 00:05:21.610 --> 00:05:24.350 I look out and see other women doing their thing 00:05:24.350 --> 00:05:27.660 on their own. And I'm like, Man, you need community. 00:05:27.800 --> 00:05:30.899 You need support. How can we support you? And 00:05:30.899 --> 00:05:33.459 it's impossible, right, to support everybody 00:05:33.459 --> 00:05:36.199 that needs help on your own. But I really truly 00:05:36.199 --> 00:05:40.360 believe that support group is what made me who 00:05:40.360 --> 00:05:42.399 I am as a business owner. If you're listening 00:05:42.399 --> 00:05:44.980 and you have that group of friends that you guys 00:05:44.980 --> 00:05:48.290 are communicating with and... bring all of your 00:05:48.290 --> 00:05:50.629 highest wins and your lowest lows and your vulnerability 00:05:50.629 --> 00:05:53.750 to each other, but you can also empower, inspire 00:05:53.750 --> 00:05:55.990 and motivate. I think you can kind of resonate 00:05:55.990 --> 00:05:58.490 with this a little bit. And if you don't keep 00:05:58.490 --> 00:06:01.449 listening. When we had that group check going 00:06:01.449 --> 00:06:02.870 in the beginning and we're getting through these 00:06:02.870 --> 00:06:06.170 times, I also remember saying, you know, late 00:06:06.170 --> 00:06:08.069 nights where I was like, I just don't know what 00:06:08.069 --> 00:06:10.350 I would do without this outlet. I think it is 00:06:10.350 --> 00:06:14.560 so powerful. And at the time, I didn't realize 00:06:14.560 --> 00:06:17.480 how powerful it was until probably now. Yeah. 00:06:17.639 --> 00:06:19.139 You know what I mean? It definitely is a moment 00:06:19.139 --> 00:06:21.839 of reflection, especially when I'm working with 00:06:21.839 --> 00:06:23.839 businesses, I'm working with people, I'm working 00:06:23.839 --> 00:06:26.839 with entrepreneurs every day, and I see the struggles 00:06:26.839 --> 00:06:29.620 that they have, and they are consistent. Like, 00:06:29.620 --> 00:06:31.579 you might be an entrepreneur, or you might be 00:06:31.579 --> 00:06:33.160 a business owner, or you might be a leader out 00:06:33.160 --> 00:06:36.399 there thinking, nobody knows the struggle, you 00:06:36.399 --> 00:06:39.240 know? That's just untrue. Struggles are consistent 00:06:39.240 --> 00:06:41.180 with everybody. No matter what you're dealing 00:06:41.180 --> 00:06:43.240 with, somebody out there is dealing with it. 00:06:43.180 --> 00:06:45.279 dealing with it or has dealt with it, there is 00:06:45.279 --> 00:06:48.120 a path, there are solutions, there are ways to 00:06:48.120 --> 00:06:50.100 work around it, but you don't know what you don't 00:06:50.100 --> 00:06:52.620 know. And sometimes when you're so close to it, 00:06:52.860 --> 00:06:55.379 it is so helpful to have that group with different 00:06:55.379 --> 00:06:58.180 perspective to kind of help pull you out of your 00:06:58.180 --> 00:07:01.360 imposter, I don't know what I'm doing, like constant 00:07:01.360 --> 00:07:04.399 phone calls to Lindsey. That imposter syndrome. 00:07:05.149 --> 00:07:07.850 I mean, honestly, I don't know that I've spoke 00:07:07.850 --> 00:07:10.449 with one person that hasn't dealt with that in 00:07:10.449 --> 00:07:13.029 a time in their life. And if you have it more 00:07:13.029 --> 00:07:16.629 powerful, no more power. They're lying. Power 00:07:16.629 --> 00:07:19.230 to you if you haven't listened. They're lying 00:07:19.230 --> 00:07:21.889 and it's lies. I love that. So imposter syndrome 00:07:21.889 --> 00:07:24.930 is something I think everyone has battled with 00:07:24.930 --> 00:07:27.670 at different times in their lives. Having this 00:07:27.670 --> 00:07:30.709 group of women, each of us as our own business 00:07:30.709 --> 00:07:34.649 owners. And I think they're definitely looking 00:07:34.480 --> 00:07:37.220 Looking back in the grand scheme of the last 00:07:37.220 --> 00:07:39.160 10 years of us being friends and this group chat 00:07:39.160 --> 00:07:41.680 going and even us going from corporate to that, 00:07:41.879 --> 00:07:45.579 there are definitely like cycles, patterns, I 00:07:45.579 --> 00:07:49.279 guess. And as everyone needs someone to lean 00:07:49.279 --> 00:07:52.920 on emotional support system, your hype girls, 00:07:53.160 --> 00:07:56.220 all the things, ultimately it is up to you to 00:07:56.220 --> 00:07:58.399 put something into action. And I think that's 00:07:58.399 --> 00:07:59.800 kind of what we're going to talk about. Yeah, 00:07:59.800 --> 00:08:02.699 absolutely. So the group chat is very, very helpful. 00:08:02.779 --> 00:08:06.399 As Lindsay said, The hype girl status is super, 00:08:06.439 --> 00:08:08.560 super important to have your people that encourage 00:08:08.560 --> 00:08:11.240 you. But hype only takes you so far. You can 00:08:11.240 --> 00:08:13.300 only get your friends to be like, you got this 00:08:13.300 --> 00:08:16.420 girl, you know, for so long before, like you 00:08:16.420 --> 00:08:19.199 said, Lindsay, you have to take action. And there 00:08:19.199 --> 00:08:21.300 are many of us who are action oriented. You and 00:08:21.300 --> 00:08:24.160 I are very like action oriented. But when you 00:08:24.160 --> 00:08:26.759 don't know what action to take, you know, when 00:08:26.759 --> 00:08:29.040 you get to a place where we've never been here 00:08:29.040 --> 00:08:30.839 before, we don't know the roadmap, we don't know 00:08:30.839 --> 00:08:33.059 what to do. What you people like you and I do 00:08:33.059 --> 00:08:34.899 instead is we just try this and we try this and 00:08:34.899 --> 00:08:36.460 we try that and we try this and we're just going 00:08:36.460 --> 00:08:38.240 and trying until we're all of a sudden hustling 00:08:38.240 --> 00:08:40.679 and burnt out and like you can't do anything 00:08:40.679 --> 00:08:44.019 anymore. We were lucky enough to get introduced 00:08:44.019 --> 00:08:47.210 to... Kent, who we call our business dad. Business 00:08:47.210 --> 00:08:50.190 dad. Kent is our strategic advisor. He has a 00:08:50.190 --> 00:08:52.309 company called 4G Consulting. Yep. Lindsay and 00:08:52.309 --> 00:08:54.350 I have been working with Kent for years. Yeah. 00:08:54.490 --> 00:08:56.450 Years and years. Gosh, I think we're going on, 00:08:56.590 --> 00:08:58.549 is it three years for me now? I've known Kent 00:08:58.549 --> 00:09:00.929 for, so we both have for a long time, but really 00:09:00.929 --> 00:09:04.090 working side by side with him has been the biggest 00:09:04.090 --> 00:09:07.070 blessing of my career. Like it has changed the 00:09:07.070 --> 00:09:10.149 trajectory, not only of my career, but of my 00:09:10.149 --> 00:09:12.529 confidence and standing in my strengths. Yes. 00:09:12.990 --> 00:09:16.059 I would agree with that. Having a strategic advisor, 00:09:16.279 --> 00:09:19.240 having somebody who knows you and who we feel 00:09:19.240 --> 00:09:21.679 has our best interest in mind is probably the 00:09:21.679 --> 00:09:23.620 best thing you could ever do for your business. 00:09:24.649 --> 00:09:28.730 Kent asked me to join 4G advisory about a month 00:09:28.730 --> 00:09:32.049 ago, which was so crazy. I feel so honored. It's 00:09:32.049 --> 00:09:34.710 like a full circle moment. When I heard of this, 00:09:34.970 --> 00:09:37.850 I was like, if anyone out there has, you know, 00:09:37.950 --> 00:09:40.169 worked with Mandy in the slightest, met Mandy, 00:09:40.649 --> 00:09:44.049 saw anything on her socials in her, you know, 00:09:44.289 --> 00:09:46.590 past and all that she has done. Her career is 00:09:46.590 --> 00:09:48.789 incredible. Your career. I'm saying her. She's 00:09:48.789 --> 00:09:51.710 right here. Your career is incredible. And knowing 00:09:51.710 --> 00:09:54.970 Kent. I talk about my business advisor a lot 00:09:54.970 --> 00:09:57.230 to my friends and family, and I mean a lot. Like 00:09:57.230 --> 00:09:59.929 I look at him as honestly an arm of my family 00:09:59.929 --> 00:10:02.649 at this point because I trust him. I'm so fortunate 00:10:02.649 --> 00:10:04.309 and I know you can say the same, that we can 00:10:04.309 --> 00:10:06.549 trust him with like literally our everything. 00:10:06.990 --> 00:10:11.730 So when Mandy brought this up to me, I was like... 00:10:11.850 --> 00:10:15.669 Are you kidding me? Absolutely this aligns so 00:10:15.669 --> 00:10:19.210 perfectly in my mind Not just because I love 00:10:19.210 --> 00:10:21.610 them as friends that feel like family But as 00:10:21.610 --> 00:10:24.529 an outsider seeing what they're doing their mission 00:10:24.529 --> 00:10:28.070 their values and everything There is not a stronger. 00:10:28.129 --> 00:10:32.450 I think partnership. I'm very excited to be able 00:10:32.450 --> 00:10:37.210 to even just the I'll say this, Kent asking me 00:10:37.210 --> 00:10:40.990 to join 4G advisory as a strategic advisor feels 00:10:40.990 --> 00:10:43.649 like a full circle moment because Kent has like 00:10:43.649 --> 00:10:46.169 poured all of this time energy effort into helping 00:10:46.169 --> 00:10:48.590 me grow my business. And I feel like I've learned 00:10:48.590 --> 00:10:51.129 so much, not only from my own experience out 00:10:51.129 --> 00:10:53.149 on the field, but just from working so closely 00:10:53.149 --> 00:10:56.169 with Kent and just to have the validation for 00:10:56.169 --> 00:10:59.889 him to be like, you're ready. I totally feel 00:10:59.889 --> 00:11:02.990 it. And I just feel empowered to share all of 00:11:02.990 --> 00:11:06.500 these strategies. that I've learned from Kent 00:11:06.500 --> 00:11:09.539 from my experience on the field with other women 00:11:09.539 --> 00:11:13.600 in business because that cohort that we had that 00:11:13.600 --> 00:11:17.179 was so rare I so strongly feel everybody needs 00:11:17.179 --> 00:11:19.740 that everybody needs that everybody deserves 00:11:19.740 --> 00:11:22.980 to find their people everybody deserves they 00:11:22.980 --> 00:11:25.620 deserve to find their people because it should 00:11:25.620 --> 00:11:27.799 not be lonely at the top you should not feel 00:11:27.799 --> 00:11:30.179 lonely and isolated as a business owner you shouldn't 00:11:30.179 --> 00:11:33.460 have to feel like you're compromising your relations 00:11:33.419 --> 00:11:36.519 in order to be, quote unquote, successful, it 00:11:36.519 --> 00:11:38.860 should go hand in hand. Your work life should 00:11:38.860 --> 00:11:41.419 match your home life, and things should be aligned. 00:11:41.480 --> 00:11:43.799 It should feel right. I love that. I could literally 00:11:43.799 --> 00:11:46.720 speak from a mountaintop to this. As starting 00:11:46.720 --> 00:11:50.100 a business on my own, I legitimately felt, yes, 00:11:50.100 --> 00:11:52.340 you have friends, great friends, great family 00:11:52.340 --> 00:11:55.200 who support you, but it is a very lonely place. 00:11:55.500 --> 00:11:57.740 And in the beginning, I was definitely the one 00:11:57.740 --> 00:12:00.379 who was like, I'm gonna prove myself, I'm gonna 00:12:00.379 --> 00:12:02.519 do all these things, running, honestly, like 00:12:02.519 --> 00:12:04.860 a chicken. in my head cut off because I thought 00:12:04.860 --> 00:12:07.360 I had to prove and we've talked about this Mandy 00:12:07.360 --> 00:12:10.340 and I so many times like the hustle moments all 00:12:10.340 --> 00:12:14.440 the things but what I stand in now that I had 00:12:14.440 --> 00:12:16.940 to go through myself a little bit and I do not 00:12:16.940 --> 00:12:21.700 recommend is not doing it alone Kent and you 00:12:21.700 --> 00:12:25.320 and the incredible community that we've built 00:12:25.320 --> 00:12:28.679 kind of on the back end business -wise is that 00:12:28.679 --> 00:12:32.899 you should have Your own team on the back end 00:12:32.899 --> 00:12:35.200 if you're a business owner or a really strong 00:12:35.200 --> 00:12:38.080 leader I'm telling you you should not do this 00:12:38.080 --> 00:12:41.139 alone But be strategic about this and it has 00:12:41.139 --> 00:12:43.679 to align like Mandy said it I love how you say 00:12:43.679 --> 00:12:46.279 it that way Don't do this alone If you're even 00:12:46.279 --> 00:12:48.740 looking to start a business if you're two years 00:12:48.740 --> 00:12:50.679 in a business if you're five years in a business 00:12:50.679 --> 00:12:55.720 and you're like I'm tired. I need help Don't 00:12:55.720 --> 00:12:58.440 do it alone I strongly encourage you to keep 00:12:58.440 --> 00:13:00.639 listening here because this is going to be pretty 00:13:00.639 --> 00:13:03.000 incredible. Let's talk a little bit now we're 00:13:03.000 --> 00:13:06.470 going to get to the fun stuff. The fun stuff. 00:13:06.649 --> 00:13:09.149 There's one thing that I feel passionate about 00:13:09.149 --> 00:13:12.009 and I know I listen with all ears when Mandy 00:13:12.009 --> 00:13:15.710 talks about legacy and in her branding and you 00:13:15.710 --> 00:13:17.830 maybe can give people a little bit of background 00:13:17.830 --> 00:13:20.049 about your branding experience because there 00:13:20.049 --> 00:13:22.889 are many times with people who come to me with 00:13:22.889 --> 00:13:25.509 marketing questions and actually I just had a 00:13:25.509 --> 00:13:28.269 senior and I meet I'm mentoring someone now. 00:13:28.269 --> 00:13:29.870 Yeah and we're talking about different things 00:13:29.870 --> 00:13:32.370 with branding and I instantly bring you to the 00:13:32.370 --> 00:13:35.720 table in that piece of marketing. Anyways, but 00:13:35.720 --> 00:13:38.980 what makes us so much stronger is you always 00:13:38.980 --> 00:13:43.379 talk about legacy brands. Explain a little bit 00:13:43.379 --> 00:13:45.600 of background and then talk to everybody here 00:13:45.600 --> 00:13:47.840 of what that means. To me, a legacy brand is 00:13:47.840 --> 00:13:50.500 a business or a brand that's rooted in clarity. 00:13:51.300 --> 00:13:53.919 Conviction and consistent actions. So when I 00:13:53.919 --> 00:13:55.840 work with clients I like to work with people 00:13:55.840 --> 00:13:58.519 who are not just out there building their business 00:13:58.519 --> 00:14:01.620 Selling things to sell growing to grow I want 00:14:01.620 --> 00:14:04.500 to work with people who are thinking about the 00:14:04.500 --> 00:14:06.600 end in mind thinking about the story They want 00:14:06.600 --> 00:14:08.960 to tell the impact that they want to leave through 00:14:08.960 --> 00:14:12.480 their work. So a legacy brand has alignment between 00:14:12.750 --> 00:14:16.529 their values, their decisions, the systems they 00:14:16.529 --> 00:14:18.950 create, and then the story that they tell. A 00:14:18.950 --> 00:14:20.789 lot of times I'll come into a company as a brand 00:14:20.789 --> 00:14:23.049 marketing consultant, and they'll ask me about 00:14:23.049 --> 00:14:26.190 advertising spend. They'll ask me about the actual 00:14:26.190 --> 00:14:30.210 function of marketing, but won't take a look 00:14:30.210 --> 00:14:33.070 at... what they're actually trying to say, the 00:14:33.070 --> 00:14:34.950 impact that they're trying to leave, and that's 00:14:34.950 --> 00:14:38.929 just not a good fit for me. Legacy brand focused 00:14:38.929 --> 00:14:42.490 people are people who focus on impact. They want 00:14:42.490 --> 00:14:46.990 to be aligned first before they grow. So, legacy 00:14:46.990 --> 00:14:48.750 brands are built with the end in mind. It's the 00:14:48.750 --> 00:14:50.970 story that's going to be told about you. the 00:14:50.970 --> 00:14:52.490 story that's going to be told about the work 00:14:52.490 --> 00:14:55.149 that you do and the impact that you leave. At 00:14:55.149 --> 00:14:57.570 the end of the day, all we have is our legacy, 00:14:57.889 --> 00:14:59.730 right? When we're gone, when we're dead and gone 00:14:59.730 --> 00:15:03.889 and all of our stuff is gone. All that's left 00:15:03.889 --> 00:15:06.769 are the stories that are told about us. And for 00:15:06.769 --> 00:15:09.789 the people that are out there thinking, I want 00:15:09.789 --> 00:15:12.929 to make massive impact. I want to help. I want 00:15:12.929 --> 00:15:16.309 to make a difference. I want to change by way 00:15:16.309 --> 00:15:19.190 of my business, by way of the work that I'm putting 00:15:19.190 --> 00:15:22.220 out into the world. Those are my people. Legacy 00:15:22.220 --> 00:15:25.039 is something so important to myself and I'm going 00:15:25.039 --> 00:15:27.600 to take it a little more deep. I used to work 00:15:27.600 --> 00:15:30.440 in the corporate America world. There were often 00:15:30.440 --> 00:15:33.840 people who left the room and you unfortunately 00:15:33.840 --> 00:15:36.759 were like, oh man, you know, they brought the 00:15:36.759 --> 00:15:39.799 whole attitude down or there's someone that walked 00:15:39.799 --> 00:15:42.279 in a room that inspired the heck out of me that 00:15:42.279 --> 00:15:44.860 I was like, I need to have a higher frequency. 00:15:44.879 --> 00:15:47.559 I need to be more on point. I want more motivated 00:15:47.559 --> 00:15:49.799 because they came in the room and I started on 00:15:49.679 --> 00:15:53.580 understanding what legacy truly meant. Then growing 00:15:53.580 --> 00:15:56.320 up, I had a grandfather that I was incredibly 00:15:56.320 --> 00:15:58.200 close with. You guys have probably heard me talk 00:15:58.200 --> 00:16:00.659 about this and he was an incredible business 00:16:00.659 --> 00:16:02.720 owner. We have the Minnesota State Fair stands. 00:16:03.019 --> 00:16:05.940 And of course you don't take anything for granted. 00:16:06.059 --> 00:16:09.100 I did not growing up. Like I was so grateful 00:16:09.100 --> 00:16:12.159 for the time with him and the things that we 00:16:12.159 --> 00:16:16.399 did, but it wasn't until he passed away and I 00:16:16.399 --> 00:16:18.399 stayed for the week at my grandmother's house 00:16:18.399 --> 00:16:22.450 before his funeral. And I put together, his... 00:16:22.399 --> 00:16:25.000 picture board. That was my thing. Well, when 00:16:25.000 --> 00:16:26.919 I was going through all the pictures, I found 00:16:26.919 --> 00:16:30.039 all of these articles in the newspaper, you guys, 00:16:30.059 --> 00:16:32.159 when my grandfather, it would have to have been 00:16:32.159 --> 00:16:35.360 60 to 70 years ago. You know, these newspaper 00:16:35.360 --> 00:16:38.200 clippings, these things that were mailed to him, 00:16:38.440 --> 00:16:41.279 his achievements, and all those different businesses. 00:16:41.659 --> 00:16:43.820 And as I'm putting these papers on this board 00:16:43.820 --> 00:16:46.820 one by one by one, remembering how he made me 00:16:46.820 --> 00:16:49.299 feel, remembering the impact he left with me, 00:16:49.299 --> 00:16:51.940 looking at how he impacted so many other people. 00:16:51.690 --> 00:16:56.789 I was so inspired by his legacy that I actually 00:16:56.789 --> 00:17:00.710 and we've talked about this, but I forever Want 00:17:00.710 --> 00:17:03.669 to do better. I want to leave a better impact 00:17:03.669 --> 00:17:05.930 whether it's in a room I just got out of a meeting 00:17:05.930 --> 00:17:08.829 or whether it is how you look at how I'm doing 00:17:08.829 --> 00:17:11.170 business. So for me, this is incredibly important 00:17:11.170 --> 00:17:14.670 I think it's incredibly important to be mindful 00:17:14.670 --> 00:17:18.869 as an individual as a professional and You know, 00:17:18.869 --> 00:17:21.170 of course if you're a business owner legacy is 00:17:21.170 --> 00:17:23.970 something that I don't think we talk about enough. 00:17:24.430 --> 00:17:27.490 And I think that the impact is so powerful. So 00:17:27.490 --> 00:17:30.750 for me, I hope this is a constant conversation. 00:17:30.990 --> 00:17:35.319 And of course, Mandy, with your legacy brand 00:17:35.319 --> 00:17:38.119 that you talk about you've helped me take it 00:17:38.119 --> 00:17:41.079 deeper because of my why and talking of course 00:17:41.079 --> 00:17:43.859 about my grandfather and it's made me a better 00:17:43.859 --> 00:17:46.859 human business -wise and individually so I love 00:17:46.859 --> 00:17:48.880 that story and I think that that's why legacy 00:17:48.880 --> 00:17:52.579 is so powerful and so important is you with the 00:17:52.579 --> 00:17:54.740 passing of your grandfather his legacy lives 00:17:54.740 --> 00:17:58.039 on and it still inspires you to stay the impact 00:17:58.039 --> 00:18:01.009 is infinite you're inspired therefore you go 00:18:01.009 --> 00:18:03.710 out to create more impact and inspire others 00:18:03.710 --> 00:18:06.509 like that's why I think legacy is important to 00:18:06.509 --> 00:18:09.029 both of us because we can see we can see we can 00:18:09.029 --> 00:18:13.950 feel we can tell how much impact stories have 00:18:13.950 --> 00:18:17.769 and that's that's kind of everything. So with 00:18:17.769 --> 00:18:20.930 all of this being said you brought to me the 00:18:20.930 --> 00:18:23.609 legacy brand collective. And you know, I think 00:18:23.609 --> 00:18:25.470 listeners now kind of have an idea of where this 00:18:25.470 --> 00:18:28.210 came from, but like, how did all of this turn 00:18:28.210 --> 00:18:31.089 into the legacy brand collective? Yes. So for 00:18:31.089 --> 00:18:33.490 the last few years, I've been out consulting 00:18:33.490 --> 00:18:36.230 brand consulting for bigger businesses and it's 00:18:36.230 --> 00:18:39.230 been very fun. I've learned a ton about leadership, 00:18:39.490 --> 00:18:43.940 about strategy, about AI recently, right? I've 00:18:43.940 --> 00:18:46.819 learned a lot about communication styles and 00:18:46.819 --> 00:18:50.119 organizational structures. But what I will say 00:18:50.119 --> 00:18:53.119 is that my heart has always been with the startup 00:18:53.119 --> 00:18:56.039 entrepreneur. And I've been trying to find a 00:18:56.039 --> 00:18:59.700 way to be able to help people in that place because 00:18:59.700 --> 00:19:02.180 women come to me every day. They slide into my 00:19:02.180 --> 00:19:05.480 DMs. I get LinkedIn meeting requests every day 00:19:05.480 --> 00:19:08.779 and I meet with women every day and they tell 00:19:08.779 --> 00:19:11.180 me their problems and I will tell you it's the 00:19:11.180 --> 00:19:13.589 same. Everybody struggles with the same stuff. 00:19:13.630 --> 00:19:16.269 No matter how isolated you feel, no matter how 00:19:16.269 --> 00:19:19.269 unique your problem sounds, everybody has the 00:19:19.269 --> 00:19:21.190 same issues when it comes to trying to build 00:19:21.190 --> 00:19:23.509 a business and build the life that you want to 00:19:23.509 --> 00:19:26.230 live. And I've been just struggling trying to 00:19:26.230 --> 00:19:27.990 find a way to help all these people. You know, 00:19:27.990 --> 00:19:30.230 I'm just, I'm out here building my own business, 00:19:30.269 --> 00:19:32.089 working with corporate and we have all these 00:19:32.089 --> 00:19:34.269 people here. I'm like, how, how am I going to 00:19:34.269 --> 00:19:37.970 help now with joining Kent at 4G? I have structure. 00:19:38.210 --> 00:19:40.470 I have the strategy. I have everything that I 00:19:40.470 --> 00:19:42.420 need in order. to help these women, and now I 00:19:42.420 --> 00:19:44.420 just have to go for it, right? I'm like, it's 00:19:44.420 --> 00:19:48.640 here. It's here. Let's go. Let's go. I'm here 00:19:48.640 --> 00:19:50.980 for it. I just am so excited. I really am so 00:19:50.980 --> 00:19:54.240 excited to be able to offer this to people who 00:19:54.240 --> 00:19:57.720 don't have easy access to it. This stuff, coaching, 00:19:57.960 --> 00:20:00.319 consulting, strategic advisory is expensive, 00:20:00.319 --> 00:20:02.180 and there's a reason why only corporate people 00:20:02.180 --> 00:20:04.039 can afford it. Yes, very true. There's a reason 00:20:04.039 --> 00:20:06.559 why only big businesses can afford strategic 00:20:06.559 --> 00:20:09.720 advisors, right? Don't want that to be the case. 00:20:09.720 --> 00:20:12.099 I want this information. I want these strategies 00:20:12.099 --> 00:20:14.940 I want these structures to be available to everyone 00:20:14.940 --> 00:20:18.279 available to people who are willing to Take action 00:20:18.279 --> 00:20:20.799 willing to do the work to get it done. Absolutely. 00:20:20.940 --> 00:20:24.539 So plain as day What is this collective the legacy 00:20:24.539 --> 00:20:27.759 brand collective and then how is this different 00:20:27.759 --> 00:20:30.809 from other groups out there? Yes, you know I 00:20:30.809 --> 00:20:32.670 think early in our journey, when we started our 00:20:32.670 --> 00:20:34.410 business, we were like, okay, what are you supposed 00:20:34.410 --> 00:20:36.029 to do in order to network? There are all these 00:20:36.029 --> 00:20:38.569 networking events. There are all these executive 00:20:38.569 --> 00:20:41.009 peer groups that we could join. I remember starting 00:20:41.009 --> 00:20:43.309 out and going to my first networking thing and 00:20:43.309 --> 00:20:45.390 being like, everybody knows what they're doing 00:20:45.390 --> 00:20:48.250 and I don't know anything. Everyone has a commercial. 00:20:48.589 --> 00:20:50.910 Everyone knows everybody else's commercial, you 00:20:50.910 --> 00:20:53.809 know, like, and just feeling so on the outside 00:20:53.809 --> 00:20:56.890 and feeling so lost and so like, I do not belong 00:20:56.890 --> 00:20:59.670 here. All these networking opportunities that 00:20:59.670 --> 00:21:02.900 feel like you have to put on a curated front 00:21:02.900 --> 00:21:05.839 in order to be taken seriously. But there wasn't 00:21:05.839 --> 00:21:07.980 a place I could go to be like, I don't actually 00:21:07.980 --> 00:21:10.559 know what I'm doing, but you should hire me anyway. 00:21:11.859 --> 00:21:13.980 There wasn't a place to go. I don't actually 00:21:13.980 --> 00:21:16.480 know what I'm doing. I need structure. I need 00:21:16.480 --> 00:21:19.859 a roadmap and a safe place to ask these questions. 00:21:20.200 --> 00:21:22.619 And so the Legacy Brand Collective started out 00:21:22.619 --> 00:21:25.180 of that need for myself. When I first started 00:21:25.180 --> 00:21:27.220 and when you and I first started, when our friends 00:21:27.220 --> 00:21:30.119 first started, we had a safe place. to ask those 00:21:30.119 --> 00:21:33.039 questions. Everybody needs a safe place to ask 00:21:33.039 --> 00:21:37.079 the questions. The difference is now I have structure, 00:21:37.279 --> 00:21:40.420 strategy, experience to add to that safe space. 00:21:40.640 --> 00:21:44.539 So it is a cohesion of a place to get real deep 00:21:44.539 --> 00:21:47.279 and to figure out your values, your brand alignment 00:21:47.279 --> 00:21:51.880 before we dive into strategy, structure, finances, 00:21:52.359 --> 00:21:55.460 all of that. The Legacy Brand Collective is really 00:21:55.460 --> 00:21:59.359 a curated experience. It's really really specific 00:21:59.359 --> 00:22:01.740 for the right type of person. And when I say 00:22:01.740 --> 00:22:04.859 the right type of person, I do not mean the person 00:22:04.859 --> 00:22:07.099 who has it together, the person who has their 00:22:07.099 --> 00:22:09.279 shit together. I don't mean that type of person. 00:22:09.819 --> 00:22:11.859 The Legacy Brand Collective is for the business 00:22:11.859 --> 00:22:15.779 owner who is ready to... make a change, who's 00:22:15.779 --> 00:22:18.960 ready to stop hustling just for hustle's sake, 00:22:19.359 --> 00:22:21.940 who's ready to grow their business in alignment 00:22:21.940 --> 00:22:25.380 with intentional, actionable steps, who needs 00:22:25.380 --> 00:22:27.599 the roadmap. There are a lot of masterminds, 00:22:27.640 --> 00:22:29.079 there are a lot of executive peer groups out 00:22:29.079 --> 00:22:31.480 there. What makes the legacy brand collective 00:22:31.480 --> 00:22:35.559 different? For me... Starting with alignment 00:22:35.559 --> 00:22:38.279 first, before we start on strategy, before we 00:22:38.279 --> 00:22:40.660 start talking about action items, alignment is 00:22:40.660 --> 00:22:42.799 key. You need to understand your brand values, 00:22:42.960 --> 00:22:44.839 you need to understand messaging, you need to 00:22:44.839 --> 00:22:48.079 understand everything that makes you go, makes 00:22:48.079 --> 00:22:50.240 you tick, before you can even think about making 00:22:50.240 --> 00:22:53.160 those other decisions. What business owners often 00:22:53.160 --> 00:22:55.619 fail to do is take the time to do that for themselves 00:22:55.619 --> 00:22:58.319 first. You're so busy running and doing and going 00:22:58.319 --> 00:23:00.880 and making things work, taking the time to step 00:23:00.880 --> 00:23:02.799 back and really think about those things for 00:23:02.799 --> 00:23:05.460 yourself. feels like a luxury, but it is not. 00:23:05.599 --> 00:23:08.000 It is essential to get aligned. So we focus on 00:23:08.000 --> 00:23:10.819 alignment first in order to attain sustainable 00:23:10.819 --> 00:23:14.759 growth. Second, we focus on connection and strategy. 00:23:14.839 --> 00:23:16.880 You need to have that safe space. You have to 00:23:16.880 --> 00:23:18.799 have that group chat. You have to have the group 00:23:18.799 --> 00:23:20.700 chat. You have to have the safe space in order 00:23:20.700 --> 00:23:24.059 to ask the questions, but you also need strategy. 00:23:24.160 --> 00:23:26.519 You need both. You can't just have that soft 00:23:26.519 --> 00:23:29.160 safe place to land. You also need that push and 00:23:29.160 --> 00:23:31.200 you need the roadmap and you need the strategy. 00:23:31.579 --> 00:23:33.960 The legacy brand collective does both. We have 00:23:33.960 --> 00:23:36.740 the collective and we have the roadmap. We also 00:23:36.740 --> 00:23:39.799 are focusing on AI, which I think is very scary. 00:23:40.140 --> 00:23:42.500 It is, but it's huge. It's huge. It's not going 00:23:42.500 --> 00:23:44.990 away. You know, and I understand there are a 00:23:44.990 --> 00:23:47.609 lot of people very, very scared of it. The really 00:23:47.609 --> 00:23:50.730 fun thing about partnering with Kent and 4G advisory 00:23:50.730 --> 00:23:53.890 is that we've created our own proprietary AI. 00:23:53.950 --> 00:23:57.710 So it's safe. It's not chat GPT where your financials 00:23:57.710 --> 00:24:00.269 or your customer information or your strategies 00:24:00.269 --> 00:24:03.009 are out there in the world. It's private. It's 00:24:03.009 --> 00:24:05.589 proprietary. And through the legacy brand collective, 00:24:05.690 --> 00:24:09.269 you can get access to that proprietary AI without 00:24:09.269 --> 00:24:13.660 the giant like dollar sign piece that comes with, 00:24:13.660 --> 00:24:16.240 you know, most corporate situations. Also, it's 00:24:16.240 --> 00:24:18.400 a very small cohort. Sometimes networking groups 00:24:18.400 --> 00:24:20.579 get big, they're scary, they're loud, you know, 00:24:20.619 --> 00:24:22.220 there are people walking around trying to sell 00:24:22.220 --> 00:24:24.960 you their goods or services. And there's a time 00:24:24.960 --> 00:24:26.720 and a place for that. And I think that part of 00:24:26.720 --> 00:24:28.619 networking is very important. But this cohort, 00:24:28.779 --> 00:24:30.940 the focus is very different. We're not here to 00:24:30.940 --> 00:24:33.240 sell to each other. We're here to help each other 00:24:33.240 --> 00:24:36.519 grow and to help our business grow in a sustainable 00:24:36.519 --> 00:24:40.079 way. So a small cohort, six to eight to 10 women 00:24:40.079 --> 00:24:43.259 maximum. Additionally, it's a 12 month commitment. 00:24:43.359 --> 00:24:46.700 It's a high accountability, high support environment. 00:24:47.039 --> 00:24:50.220 So if you decide to join the collective, first 00:24:50.220 --> 00:24:52.460 there's an application process, a high vetting 00:24:52.460 --> 00:24:54.579 process. I want to make sure I find the right 00:24:54.579 --> 00:24:58.019 fit people for the project. It is high accountability, 00:24:58.380 --> 00:25:00.640 but it's high yield reward. You're going to get 00:25:00.640 --> 00:25:02.440 a ton out of the experience. Well, I love that. 00:25:02.640 --> 00:25:05.339 I think it's important. Do not be afraid of the 00:25:05.339 --> 00:25:07.539 process in this application. I think it's very 00:25:07.539 --> 00:25:10.460 important to align the right people. in this 00:25:10.460 --> 00:25:12.299 cohort too. It doesn't mean you have to have 00:25:12.299 --> 00:25:13.960 the same, it's not going to be the same businesses, 00:25:14.240 --> 00:25:15.960 right? It's going to be different, but it just 00:25:15.960 --> 00:25:18.180 - All different industries, all different backgrounds. 00:25:18.339 --> 00:25:20.359 Yes. If you're on the same page and you're here 00:25:20.359 --> 00:25:22.640 for the same mission is what is the most important 00:25:22.640 --> 00:25:25.960 to you. If you are the doer wanting to take it 00:25:25.960 --> 00:25:28.599 to the next level. The doer wanting to take it 00:25:28.599 --> 00:25:30.740 to the next level. I'm not looking for people 00:25:30.740 --> 00:25:34.589 who want to show up. Prime and prepped and pristine 00:25:34.589 --> 00:25:36.930 and curated I'm looking for the woman who wants 00:25:36.930 --> 00:25:40.109 to show up raw who wants to show up and get shunned 00:25:40.109 --> 00:25:42.650 Yeah, you know like you almost have to what I 00:25:42.650 --> 00:25:46.130 found to be the Strongest growth period is when 00:25:46.130 --> 00:25:51.230 I opened my whole self up Vulnerable as vulnerable 00:25:51.230 --> 00:25:56.140 as I could be Doug you made me dig like really, 00:25:56.140 --> 00:26:00.299 really deep into my whys. And then I was so fortunate 00:26:00.299 --> 00:26:02.420 to have a business consultant. And of course 00:26:02.420 --> 00:26:05.900 you in my circle to push me into the next action 00:26:05.900 --> 00:26:09.480 steps. I'm a doer. I always have been, but for 00:26:09.480 --> 00:26:12.900 me, it's like slowing down to align my values, 00:26:13.160 --> 00:26:16.759 my worth in my work and moving forward. Yes. 00:26:16.759 --> 00:26:19.289 I think that's Actually, the problem with most 00:26:19.289 --> 00:26:21.630 doers is we will just do. We will just do, do, 00:26:21.670 --> 00:26:23.650 do, do, hustle, hustle, hustle until something 00:26:23.650 --> 00:26:26.410 works. Why do that when you can have a roadmap? 00:26:26.690 --> 00:26:28.769 Why do that when you can have support? Why run 00:26:28.769 --> 00:26:30.809 around when you don't have to be doing that? 00:26:31.240 --> 00:26:34.279 Love that. So the legacy brand collective, this 00:26:34.279 --> 00:26:37.380 is for doers who want to feel proud of how they're 00:26:37.380 --> 00:26:39.960 leading, how they're living, how they're building 00:26:39.960 --> 00:26:42.220 businesses. It's for you girl. I love that. It's 00:26:42.220 --> 00:26:45.180 like standing in your confidence more than you 00:26:45.180 --> 00:26:47.539 ever have. And I think that how I said that was 00:26:47.539 --> 00:26:49.839 pretty vague, but like I've gone through this 00:26:49.839 --> 00:26:54.059 process myself and I am telling you what standing 00:26:54.059 --> 00:26:56.470 even in the, you know, The economy, the world 00:26:56.470 --> 00:26:59.789 is a roller coaster in standing in what you bring 00:26:59.789 --> 00:27:02.029 to the table, standing in your values, standing 00:27:02.029 --> 00:27:04.569 in what you leave as far as your legacy. This 00:27:04.569 --> 00:27:07.450 could not be more important for your growth and 00:27:07.450 --> 00:27:09.990 your leveling up. Correct. So who is the legacy 00:27:09.990 --> 00:27:12.609 brand collective for? Who's a good fit for the 00:27:12.609 --> 00:27:14.609 collective? Because if we're honest, it's a good 00:27:14.609 --> 00:27:17.869 question. It's not a good fit for everyone. Yes. 00:27:17.910 --> 00:27:19.549 And that's really hard for me to say because 00:27:19.549 --> 00:27:22.390 I'm an Includer. I want everybody to be included. 00:27:22.569 --> 00:27:25.380 I don't want to leave anybody out. experience 00:27:25.380 --> 00:27:27.680 this process really is for a specific type of 00:27:27.680 --> 00:27:30.160 woman. We're looking for women who are two to 00:27:30.160 --> 00:27:32.259 five years in business, I would say. So you've 00:27:32.259 --> 00:27:34.500 taken the jump, but you are really looking for 00:27:34.500 --> 00:27:37.259 your next step for the roadmap. Or maybe you're 00:27:37.259 --> 00:27:39.700 someone in business who is like making a large 00:27:39.700 --> 00:27:42.579 pivot, a big change, and you need, again, a roadmap 00:27:42.579 --> 00:27:46.240 to make that big change for yourself. We're also 00:27:46.240 --> 00:27:48.670 looking for women who are ready to be like truly 00:27:48.670 --> 00:27:51.289 vulnerable, who are ready to say, I need help 00:27:51.289 --> 00:27:54.210 in this area, which is hard to do. We're told 00:27:54.210 --> 00:27:56.049 to fake it till you make it, right? You gotta 00:27:56.049 --> 00:27:57.769 fake it till you make it. You walk in the room, 00:27:57.910 --> 00:27:59.529 pretend like you know what you're doing, otherwise 00:27:59.529 --> 00:28:01.930 you won't get taken seriously. We're not looking 00:28:01.930 --> 00:28:04.329 for that in this space. We need people who are 00:28:04.329 --> 00:28:07.539 going to say, hey, this is where I want to focus 00:28:07.539 --> 00:28:09.660 because I need help here. And if you can't say 00:28:09.660 --> 00:28:13.380 that, that's okay. You're not ready for this 00:28:13.380 --> 00:28:15.619 quite yet. We're looking for women who are really 00:28:15.619 --> 00:28:17.900 interested in leveraging collaboration, leveraging 00:28:17.900 --> 00:28:20.819 networks. I would say that was a huge part of 00:28:20.819 --> 00:28:23.700 our successful group chat, right? Leveraging 00:28:23.700 --> 00:28:25.640 each other's networks, really holding each other 00:28:25.640 --> 00:28:27.440 up. And then also we're looking for women who 00:28:27.440 --> 00:28:30.400 are truly interested in sustainable growth. We're 00:28:30.400 --> 00:28:32.559 not looking for quick fixes. We're looking for 00:28:32.559 --> 00:28:35.160 long -term strategy. And for people who are truly 00:28:35.160 --> 00:28:37.039 just willing to be coachable and accountable. 00:28:37.400 --> 00:28:39.799 People who will be accountable for the actions 00:28:39.799 --> 00:28:43.539 that they take for their next steps. I mean, 00:28:43.539 --> 00:28:46.480 I think you can sum that all up as you're a doer. 00:28:46.599 --> 00:28:49.500 Yeah, you're a doer like me and Lindsay doers, 00:28:49.779 --> 00:28:53.480 doers. So what I love so much is the platform 00:28:53.480 --> 00:28:56.000 that you're providing the organization behind 00:28:56.000 --> 00:28:58.640 this behind the leveling up essentially. But 00:28:58.640 --> 00:29:01.319 here's what I would love to know like the outcome. 00:29:01.660 --> 00:29:03.900 Ultimately, This is going to be a collective 00:29:03.900 --> 00:29:06.559 group of incredible women. But when they go through 00:29:06.559 --> 00:29:09.259 this, tell me how you want people to feel when 00:29:09.259 --> 00:29:11.900 they're coming out of this. Like a 12 -month 00:29:11.900 --> 00:29:15.099 commitment, you're going through a process of 00:29:15.099 --> 00:29:17.839 one -on -one together, you know, group effort. 00:29:18.000 --> 00:29:20.279 It's going to get, I'm sure, intense, vulnerable, 00:29:20.819 --> 00:29:23.539 very inspiring and motivating. So anyways... 00:29:23.880 --> 00:29:27.619 when the 12 months is done, what does that look 00:29:27.619 --> 00:29:30.660 like? What are you hoping people walk away? Yeah. 00:29:31.059 --> 00:29:33.440 Yes. At the end of the day, I'm going to tell 00:29:33.440 --> 00:29:35.440 you that I'm going to say that there are going 00:29:35.440 --> 00:29:38.400 to be a lot of really specific outcomes after 00:29:38.400 --> 00:29:40.980 experiencing the Legacy Brand Collective. But 00:29:40.980 --> 00:29:43.099 if I was going to sum it up in one line, I would 00:29:43.099 --> 00:29:47.200 say that women will look back at this decision 00:29:47.200 --> 00:29:50.000 to join the Legacy Brand Collective and say, 00:29:50.250 --> 00:29:52.750 That was the year that changed everything for 00:29:52.750 --> 00:29:55.410 me. What I hope that people experience are clarity 00:29:55.410 --> 00:29:57.869 in decisions, confidence, and the direction of 00:29:57.869 --> 00:30:01.180 your business. What we didn't have, right? Confidence 00:30:01.180 --> 00:30:03.779 in the roadmap, confidence in where we're going. 00:30:04.059 --> 00:30:06.440 People will experience strategic growth instead 00:30:06.440 --> 00:30:08.740 of chaos. I mean, I think that we kind of stumbled 00:30:08.740 --> 00:30:10.619 through it, right, Lindsay? I mean, we're just 00:30:10.619 --> 00:30:13.559 kind of, until we met business dad, right? Stumbling 00:30:13.559 --> 00:30:16.359 through, making decisions, hustling here, there, 00:30:16.359 --> 00:30:19.500 and everywhere. The benefit of having a strategic 00:30:19.500 --> 00:30:22.240 advisor or consultant is that they have the roadmap, 00:30:22.319 --> 00:30:25.559 right? This cohort provides the roadmap and the 00:30:25.559 --> 00:30:27.119 support. You're going to feel support instead 00:30:27.119 --> 00:30:29.960 of isolation. Nobody should ever feel lonely 00:30:29.960 --> 00:30:32.240 at the top. If I could leave anything in this 00:30:32.240 --> 00:30:35.519 world, it would be that. It would be that. It 00:30:35.519 --> 00:30:37.920 would be a change in perspective. It is not a 00:30:37.920 --> 00:30:40.599 dog -eat -dog world out there, ladies. You do 00:30:40.599 --> 00:30:43.019 not need to be lonely at the top. You don't have 00:30:43.019 --> 00:30:47.940 to be... Can I say a boss bitch? You don't have 00:30:47.940 --> 00:30:51.380 to be like, you don't have to be a crazy person 00:30:51.380 --> 00:30:54.859 to claw your way to the top. You can build the 00:30:54.859 --> 00:30:56.940 life that you want to live. You can build the 00:30:56.940 --> 00:31:00.759 business that you want to build without losing 00:31:00.759 --> 00:31:04.940 yourself. I love that. A little mic drop there, 00:31:05.220 --> 00:31:08.319 please. Mic drop. If there's someone listening 00:31:08.319 --> 00:31:11.119 right now and this resonates with you in any 00:31:11.119 --> 00:31:13.619 way, shape or form. If you want to take the next 00:31:13.619 --> 00:31:16.400 step in your entire leveling up in your journey 00:31:16.400 --> 00:31:19.900 as a professional, as a business owner, what 00:31:19.900 --> 00:31:22.039 do they do? Like, what is the first step in all 00:31:22.039 --> 00:31:24.440 of this, Mandy? You know, I'm just very excited 00:31:24.440 --> 00:31:26.599 to be launching this with you, Lindsay, in real 00:31:26.599 --> 00:31:30.660 time. As this episode drops, applications will 00:31:30.660 --> 00:31:34.660 be open. Literally. Boom. Literally. Episode 00:31:34.660 --> 00:31:37.799 drops, applications open. So you can find the 00:31:37.799 --> 00:31:40.940 application and more information about the actual 00:31:40.940 --> 00:31:43.759 process, more detailed information about what 00:31:43.759 --> 00:31:50.099 we're going to learn at www .thelegacybrandcollective 00:31:50.099 --> 00:31:56.029 .com. The Legacy Brand Collective, there is an 00:31:56.029 --> 00:31:58.230 application process. The application process 00:31:58.230 --> 00:32:00.670 is not a sign up or an enrollment. It's simply 00:32:00.670 --> 00:32:03.609 to see if we are a good fit for each other, if 00:32:03.609 --> 00:32:05.390 the collective is the right fit for you and you 00:32:05.390 --> 00:32:07.710 are the right fit for the collective. So I would 00:32:07.710 --> 00:32:09.569 just encourage you to listen to your intuition. 00:32:09.910 --> 00:32:12.190 Is this a good fit for me or not? Because like 00:32:12.190 --> 00:32:15.170 I said, it is not right for everybody, but it 00:32:15.170 --> 00:32:18.109 is so right for the right people. So ultimately 00:32:18.109 --> 00:32:21.569 if this sits with you. If this is burning something 00:32:21.569 --> 00:32:24.250 inside of you, you know that you can now go to 00:32:24.250 --> 00:32:26.710 the website to fill out an application. You could 00:32:26.710 --> 00:32:28.829 reach out to Mandy with any questions on a personal 00:32:28.829 --> 00:32:31.150 level. Absolutely. So if there's one question 00:32:31.150 --> 00:32:34.190 I want to leave with everyone listening to think 00:32:34.190 --> 00:32:37.319 pretty internally. think for themselves of what 00:32:37.319 --> 00:32:40.019 legacy means to them. If there's a message that 00:32:40.019 --> 00:32:41.980 you want to leave and that we should leave for 00:32:41.980 --> 00:32:43.859 those listening about legacy, what does that 00:32:43.859 --> 00:32:46.220 mean to you, Mandy? Yeah, we talk about legacy, 00:32:46.339 --> 00:32:48.619 this legacy, that all, you know, but all it really 00:32:48.619 --> 00:32:51.059 is, all your legacy is, is the stories that are 00:32:51.059 --> 00:32:53.180 told about you and your work long after you're 00:32:53.180 --> 00:32:56.279 gone. And the more clear you can be, the more 00:32:56.279 --> 00:32:58.339 intentional you can be about the stories that 00:32:58.339 --> 00:33:00.579 you're telling today, the stronger your legacy 00:33:00.579 --> 00:33:03.140 is going to be tomorrow. Mic drop. I could not 00:33:03.140 --> 00:33:09.279 agree with you more. We got it out there. So 00:33:09.279 --> 00:33:12.440 join the collective, join a group of like -minded 00:33:12.440 --> 00:33:15.140 women, build your business, get after it, take 00:33:15.140 --> 00:33:18.000 actionable steps. Live your life. Build the life 00:33:18.000 --> 00:33:19.960 that you're proud of. Live your life. Build a 00:33:19.960 --> 00:33:21.960 life that you're proud of. I think what triggers 00:33:21.960 --> 00:33:24.460 it for me is when you're at corporate world and 00:33:24.460 --> 00:33:26.759 you have corporate Lindsay or corporate Mandy 00:33:26.759 --> 00:33:28.920 and then you have at home Lindsay and at home 00:33:28.920 --> 00:33:31.920 Mandy and those two people are totally different 00:33:31.920 --> 00:33:33.819 people. Like they wouldn't even like each other. 00:33:33.839 --> 00:33:36.000 That's a good point. That's a good point. That 00:33:36.000 --> 00:33:38.900 is a life lived misaligned. When you can be the 00:33:38.900 --> 00:33:43.210 same person at work, at home, in the community, 00:33:43.690 --> 00:33:45.990 and you're acting out of your values in all of 00:33:45.990 --> 00:33:47.950 those places, that is a life aligned. You get 00:33:47.950 --> 00:33:50.730 to wake up every day and be that same consistent 00:33:50.730 --> 00:33:54.069 person. To me, that's happiness. To me, that's 00:33:54.069 --> 00:33:57.589 peace, not having to worry about fitting yourself 00:33:57.589 --> 00:33:59.690 into all these different categories. I love that. 00:34:00.009 --> 00:34:01.990 Mandy, as we close this conversation, I want 00:34:01.990 --> 00:34:04.089 to say this. What you're building isn't just 00:34:04.089 --> 00:34:06.950 a program. It's not just a collective. It's not 00:34:06.950 --> 00:34:09.269 just another space for women in business. It's 00:34:09.269 --> 00:34:11.949 permission. Permission to stop doing this alone. 00:34:12.389 --> 00:34:15.050 Permission to lead with intention instead of 00:34:15.050 --> 00:34:18.289 exhaustion. Permission to build something you're 00:34:18.289 --> 00:34:21.329 proud of, not just something that looks successful 00:34:21.329 --> 00:34:24.829 from the outside. And on a personal note, Mandy, 00:34:24.969 --> 00:34:26.570 you're not just someone I've interviewed today 00:34:26.570 --> 00:34:29.230 of course. You are my friend. You've been in 00:34:29.230 --> 00:34:30.889 the trenches with me. You've seen the behind 00:34:30.889 --> 00:34:33.230 -the -scenes moments, the doubts, the big decisions, 00:34:33.489 --> 00:34:36.550 and the seasons where leadership felt so heavy. 00:34:36.809 --> 00:34:40.409 I look up to you so much, not just for your strategy 00:34:40.409 --> 00:34:42.530 or your intelligence, but for the way you lead 00:34:42.530 --> 00:34:46.690 with integrity, humility, and heart. So intentionally 00:34:46.690 --> 00:34:49.889 makes me so incredibly proud to call you my friend 00:34:49.889 --> 00:34:52.889 I know firsthand how powerful it is to have women 00:34:52.889 --> 00:34:55.449 in your corner who will tell you the truth challenge 00:34:55.449 --> 00:34:57.750 your thinking and still believe in you on the 00:34:57.750 --> 00:35:02.070 hard days and I wish Truly that something like 00:35:02.070 --> 00:35:05.289 this existed when I was just here starting Yes, 00:35:05.710 --> 00:35:07.349 if you're listening today and something in this 00:35:07.349 --> 00:35:10.670 conversation stirred your heart trust that this 00:35:10.670 --> 00:35:12.389 isn't about chasing the next thing it's about 00:35:12.389 --> 00:35:15.460 building what lasts because legacy brand isn't 00:35:15.460 --> 00:35:18.679 built in isolation. It's built in clarity. It's 00:35:18.679 --> 00:35:21.920 built in community and it's built by women who 00:35:21.920 --> 00:35:25.019 are brave enough to say, I want to lead well, 00:35:25.559 --> 00:35:28.639 not just grow fast. Mandy, I'm so proud of you. 00:35:28.820 --> 00:35:31.679 Thank you for creating this space you once needed 00:35:31.679 --> 00:35:36.420 and now so many others do too. So excited. Can't 00:35:36.420 --> 00:35:39.340 wait. Let's go. I love it. Thank you for listening. 00:35:39.599 --> 00:35:41.780 If you found this information helpful, please 00:35:41.780 --> 00:35:43.860 share it with a friend. If you're looking for 00:35:43.860 --> 00:35:46.280 more information on the topics we covered, please 00:35:46.280 --> 00:35:49.260 head to the show notes below. And if you wouldn't 00:35:49.260 --> 00:35:52.000 mind leaving a five star rating and review, this 00:35:52.000 --> 00:35:54.760 would help this mission and our journey to get 00:35:54.760 --> 00:35:58.260 started. Let's make today and every day an opportunity 00:35:58.260 --> 00:36:01.739 to level up. Until next time, keep dreaming, 00:36:02.119 --> 00:36:04.719 keep striving and keep making a difference.