WEBVTT

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Hi, Alan. Hello. Welcome to Think Visual with

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Shapeshifters. The tables have turned today.

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You are the interviewee. This is all strangely

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familiar. Yes, yes. I should be wearing that

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T -shirt. Damn it. What is this? I specifically

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asked you not to so that there's a bit of differentiation

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today because usually you're the host for the

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first few ones you've been the host. Yes, but

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I think it also puts you in the mindset of you're

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not the one asking questions today. We'll see

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about that. Okay, are we going to include all

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of that? Quite possibly. Why not? Maybe, yeah.

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okay um give people a glimpse into what's actually

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going on behind the scenes yeah we all we seem

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all friendly and nice and happy and actually

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we're crazy crazy it's a bit of a play yes um

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okay well can you please start by telling us

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a little bit about your origin story i think

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everyone knows you because you're the face of

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think visual We do the meetups. We bring other

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speakers. We've been doing this podcast series.

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But I think people are always curious about you

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and they can see the incredible talent and superpower

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that you have. And I think it would be great

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to give them a little bit of a glimpse of where

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that comes from. Okay. A little bit of context.

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Okay. Where do I begin? I think... Well, for

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me, I would say it genuinely begins in my childhood

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because I've kind of always known that I'm a

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visual person, always. So I recognized early

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on that I... I guess I kind of think differently.

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I recall probably some of my earliest memories

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of my teachers thinking that something was wrong

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with me. So I was schooled in the 80s. And even

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in kindergarten, I remember my teachers, well,

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my teacher in particular, she constantly told

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me to stop drawing. And I guess, you know, in

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kindy, I don't exactly possess the words to explain

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that. I'm not just drawing anything and that

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some part of what I was doing was probably connected

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to what was going on. So I kind of always knew

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that I am a visual person. And as I started to

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grow up, I think it became a bit more of a conscious

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act slowly through school. And it was kind of

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hard going at the time because, again, it was

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being schooled in the 80s. Seeing somebody approach

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work in an illustrative manner was a little bit

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weird for my teachers, and some took it better

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than others. Some people encouraged me and said,

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this is great, I can see that this is... I think

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in year one, my teacher, she was instrumental

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to me. following the path of using visual thinking

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and I think she could see then clearly that there

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was a some kind of connection in my drawings

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it wasn't just random doodles and even though

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there was a lot of random doodles there was a

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lot but not all of it was random so I mean I

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draw you know superheroes werewolves monsters

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of all kinds dinosaurs but there was also parts

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of the page that were dedicated to what was being

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said and what was happening so yeah i was going

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to ask about that because when you say i'm a

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visual person especially as a kid like i think

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we all say we're visual or a lot of people say

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they're visual people um and also almost all

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kids draw and doodle all the time so what what

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made you actually different like was there anything

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that you felt was different definitely i think

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um the way i describe it is that when people

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would speak i would immediately get very detailed

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crisp images in my mind of what it is they were

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talking about so i think an example would be

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if someone said the word dog I wouldn't just

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get a picture of any random dog. I would get

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all the pictures of all the dogs that I'd ever

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seen. And they all start to kind of cram my head

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full of things. And I think that was very hard

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to initially process. And it made things like

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spelling slow for me. So it's not that I was

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dyslexic. And some of the teachers were like,

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oh, Alan's learning progress is rather slow in

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this. But then other teachers were saying there's

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a bit of a contrast because they can see that

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I have some initial problems with dictation,

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that exercise where the teachers are kind of

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speaking out the words and I'm trying to spell

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it out. I struggled immensely with that. But

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then again, I was reading Narnia when I was seven

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or eight years old and no problem reading through

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any of those books. I loved reading those books

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because my mind would create this rich imagery,

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three -dimensional worlds that I could actually

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see and experience. So I guess that was a little

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bit different. I could see everything that was

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being said to me. with no delay like it would

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instantly occur and it would be kind of confusing

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because i didn't know exactly what i was supposed

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to do with it and i i thought that everyone thought

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the same way and in fact actually i think that

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i believe that everyone also i believe that everyone

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thinks the same way up until recently i remember

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we were chatting and i was like you see see it

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like that right and you're saying no you don't

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see it see that things that way so no um Yeah,

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so it's kind of like rich imagery that's in my

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mind and it took purposeful consideration and

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training and encouragement for me to know that,

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okay, I don't need everything. I just need one

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image or two. Wow. That must have taken a lot

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of practice and training. Yeah, it took me all

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of primary school, all of high school. to get

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it right. And even throughout high school, I

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didn't get it right. It was still kind of sporadic

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bursts. There was a bit more structure, you know.

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But then when I went to fine arts school, studied

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fine arts at Sydney College of the Arts for a

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year, largely what we were doing was creating

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visual things. And it was helpful, but... I think

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my mind was seeking more structure. And then

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when I heard about Enmore School of Design, and

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I went there, the things that they were teaching

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me about composition, about layout, how to use

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typography, how to use color, and it just instantly

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made sense to me. I said, oh, this is what I've

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been missing. It's like suddenly somebody gave

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me a toolkit and said, these are some of the

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tools that you need. And all of the crazy stuff

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that goes on in your mind, can be made a little

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easier to manage or can be tempered if you use

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these tools. And then from there, it became so

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much smoother for me. I was like, oh, there's

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this thing called page layouts. And I can now

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figure out where to place things on a page. And

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then when I eventually went to the film school

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to study, it seemed like everything flowed even

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more smoothly because there they were specifically

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looking at visual storytelling. So, you know,

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as a filmmaker, you are trained to look for and

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craft imagery that usually conveys highly complex

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story, concepts, emotions. You know, if you take

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any great film and you analyze them frame by

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frame, you can see so much information packed

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into one moment, into one second. There's just

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so many things happening. And film school really

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helped me then kind of put it all together in

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a way that was very, I guess, palatable in a

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way and accessible. More people could understand

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what I was talking about. That's amazing. Actually,

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you're talking about a, type of neurodivergence

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right we recently we've been talking a little

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bit more recently about aphantasia and hyperphantasia

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and all that you've described in your experience

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it's a type of neurodivergence is that correct

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and yeah let's talk a little bit about that yeah

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so um i i've known about aphantasia for a good

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many years actually now it's probably probably

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um probably since the days of design college

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where you and I were starting to work together

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I first came across it then this would have been

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20 around the 2014 -2015 period so I've I think

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I came across it then and I'd never I'd never

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given that any thought before like I just assumed

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that everybody could see things the way I was

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seeing things and then when I heard that there

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was this condition where People did not have

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the ability to see with their mind's eye. I was

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really surprised. I went, wow, there's different

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ways. And I guess it should have been obvious

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to me all this time because, of course, we don't

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all think alike. Thinking is a deeply personal

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activity, right? And especially it was your experience

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in school. Oh, yeah. Because you were thinking

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basically different than all the other kids.

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I think I just... thought that I was something

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was wrong as a kid or you know that maybe maybe

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I was struggling I don't know I just learned

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in a way that was inefficient perhaps and when

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I found out about aphantasia was kind of interesting

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but aphantasia kind of opened my eyes because

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I was like wow there's this way of thinking that

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is so opposite of what I'm seeing and actually

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only in recent years did I find out about hyperphantasia

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like in the last two years and I thought what's

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this and when I read about hyperphantasia something

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suddenly clicked I suddenly realized that oh

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I think this is the thing that I've been experiencing

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my whole life which is you know where you get

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very rich imagery in your head so rich sometimes

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that it looks like it's right there um yeah so

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it was it was kind of weird and i i um as i said

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i only recently found out about it but um hyperphantasia

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is an aphantasia are two ends of a spectrum of

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let's call it visual thinking, right? So one

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end you get the most extreme vivid visualizations.

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The other end you get nothing at all. And so

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I'm on this, I don't know, I'm sure within hyperphantasia

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there's other extremes, but I'm on the hyperphantasia

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side of things as in. I get rich imagery. It's

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also context and subject specific. So some things

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give me more, some things give me less. It depends

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on familiarity. But yeah, it's an interesting

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neurodiverse way of thinking. It's not a disability.

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It's just a neurodiverse way of thinking. It's

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literally different ways of mental processing.

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Yeah, and when you were talking about you thought

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at school that something was wrong with you,

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it's actually more that the system, something

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was wrong with the system because it's just designed

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for one type of learner. Yeah. And so, yeah,

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that's unfortunate, but it sounds like you found

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different ways to thrive and you had the right

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support. Yeah, yeah, I definitely did. I've had

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good voices. My parents were both teachers and

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they... I guess they knew that I wasn't dumb.

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They used to always say to me, hey, look, if

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you learn differently, you've got to find the

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way you learn and then learn that way and then

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work that way. You can't just stay neutral and

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accept things the way they are. Be active. And

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I guess those words, my mom and dad's words always

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stayed in my head, be active. Seek for what it

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is that appeals to you, that helps you. And that

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makes a lot of sense. I mean, we're always talking

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about superpowers, and you've got to find what's

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your strength and then just leverage that. So

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you studied filmmaking, and then how did you

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get here? I guess through strange and... unexpected

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means i i think um the filmmaking side of things

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is um a bit more direct in a way like okay so

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if you if you follow my trajectory drawing all

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through school then in uni doing fine arts for

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a year pretty predictable right then going to

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do graphic design and studying visual design

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super helpful uh because it was like mastery

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of elements then from studying graphic design

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to doing filmmaking which was like a the one

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visual craft that includes all other visual crafts

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right because you're using spatial you're using

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you're using light you're using so many different

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elements as well as 2d things yeah but from film

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school I spent most of my creative career in

00:15:16.190 --> 00:15:20.450
filmmaking probably 12 years of my creative career

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as an independent filmmaker I've worked on commercials

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I worked on feature films music videos lots and

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lots of different things just ads and fun creative

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stuff and all kinds of things but One thing that

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was interesting is that all throughout my creative

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career, I was also teaching. I came across this

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ad years and years ago, which was to teach at

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a... a small design college, and it was to teach

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the things that I know really well, which is

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filmmaking and illustration and visual design.

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I was like, I know this quite well. I can definitely

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do this. And they were after somebody who had

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industry experience. Back then it was Raffles

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KVB. And I went to teach there and I had a great

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relationship with the people who were coordinating

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the courses and the program directors. And I

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guess they liked some of the stuff that I was

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doing there. And all through that time there

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was this nice tension between what I know to

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do intrinsically And then how to explain it to

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others in a way that is repeatable. And I got

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lots of practice doing that. And it was towards

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the apex of that time that I got the opportunity

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to lead a design college. And that's when I got

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to work with you. And, you know, that was a lot

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of fun. We had two good years together and taught

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lots of, you know, great students and build and

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design courses that we were very proud of. And

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then when that part, when that kind of chapter

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came to a close, I had this complete, almost

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like a complete blank canvas of going anywhere.

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As I said, the closing period of that time, I

00:17:44.819 --> 00:17:47.980
was introduced into design consulting through

00:17:47.980 --> 00:17:55.200
you. I met people at Tobias. And then the time

00:17:55.200 --> 00:18:00.759
at Tobias that I spent, I was focusing on strategic

00:18:00.759 --> 00:18:04.180
design consulting through the lens of a visual

00:18:04.180 --> 00:18:07.299
communication practitioner. And I got to utilize

00:18:07.299 --> 00:18:12.319
my... filmmaking skills. I could utilize my live

00:18:12.319 --> 00:18:15.099
drawing skills, which I had honed, weirdly enough,

00:18:15.160 --> 00:18:17.400
through teaching others. I mean, I guess it's

00:18:17.400 --> 00:18:22.740
kind of predictable in a way, because when we're

00:18:22.740 --> 00:18:24.940
teaching illustration, I have to annotate and

00:18:24.940 --> 00:18:27.180
illustrate what it is that I'm talking about.

00:18:27.299 --> 00:18:29.339
So I would always find myself drawing concepts.

00:18:29.420 --> 00:18:32.269
And the live drawing part was... part and parcel

00:18:32.269 --> 00:18:34.230
with the teaching and teaching I spent a long

00:18:34.230 --> 00:18:38.210
time doing. So at Tobias, I did the teaching

00:18:38.210 --> 00:18:43.349
bit. I did the filmmaking bit. I got to exercise

00:18:43.349 --> 00:18:47.329
my design mind on many different projects to

00:18:47.329 --> 00:18:51.250
think about things in different ways. And it

00:18:51.250 --> 00:18:57.210
was at the end of that time that I realized that

00:18:57.210 --> 00:19:00.880
this was something that I could that i could

00:19:00.880 --> 00:19:03.619
offer this it was like the sum total of all the

00:19:03.619 --> 00:19:06.480
things that i'd ever worked on had now given

00:19:06.480 --> 00:19:11.799
me um a unique opportunity to be able to help

00:19:11.799 --> 00:19:18.059
organizations and people in a in a way that is

00:19:18.059 --> 00:19:22.079
unlike anything else and that's that's um that's

00:19:22.079 --> 00:19:26.240
i guess how we um started shape shifters i mean

00:19:26.240 --> 00:19:29.500
technically we started shape shifters while we

00:19:29.500 --> 00:19:33.700
were actually teaching together but you know

00:19:33.700 --> 00:19:35.960
to help people in this way that we're doing now

00:19:35.960 --> 00:19:39.299
I think it's it came towards the end of my time

00:19:39.299 --> 00:19:41.779
consulting came towards the end of your time

00:19:41.779 --> 00:19:47.660
as a visual communication lead you know at the

00:19:47.660 --> 00:19:49.720
college that you were teaching at and it was

00:19:49.720 --> 00:19:53.200
like the the sum total of okay apply all this

00:19:53.200 --> 00:19:57.690
educational knowledge that we have all this consulting

00:19:57.690 --> 00:20:02.130
and all this crazy creative industry stuff. And

00:20:02.130 --> 00:20:06.210
we can help people in ways that are truly unique

00:20:06.210 --> 00:20:09.049
and innovative. Yeah, that's how I got here.

00:20:09.150 --> 00:20:11.650
I have to say, Alan, every time I've heard this,

00:20:11.789 --> 00:20:14.369
I've heard your journey and your story so many

00:20:14.369 --> 00:20:16.549
times. And every time I listen to it, it's just

00:20:16.549 --> 00:20:23.529
very inspiring. And I'm in awe because it's just

00:20:23.529 --> 00:20:27.210
so rich. you can you can really tell that all

00:20:27.210 --> 00:20:31.329
of that like every single part of um your journey

00:20:31.329 --> 00:20:34.369
led to this like it was it kind of formed you

00:20:34.369 --> 00:20:37.250
bit by bit yeah formed your thinking formed your

00:20:37.250 --> 00:20:40.809
approach and now what we do today at shapeshifters

00:20:40.809 --> 00:20:43.829
it feels like it's it's really the culmination

00:20:43.829 --> 00:20:47.990
of all of it and i feel like a lot of our a lot

00:20:47.990 --> 00:20:51.569
of our work stands out because because of the

00:20:51.569 --> 00:20:54.490
combination of that history that you have you

00:20:54.859 --> 00:20:59.500
I think also if I am to describe you in one word,

00:20:59.619 --> 00:21:02.279
it would be storyteller. It wouldn't be illustrator.

00:21:02.460 --> 00:21:06.180
It would be more storyteller. And it's because

00:21:06.180 --> 00:21:08.579
no matter what medium, even when you're telling

00:21:08.579 --> 00:21:14.960
a story, just by words, it's very rich in imagery,

00:21:15.180 --> 00:21:21.220
in emotion. You're just a very good storyteller.

00:21:21.640 --> 00:21:25.190
And when you combine that with your visual, skills

00:21:25.190 --> 00:21:32.890
it's very powerful and i guess i guess what i

00:21:32.890 --> 00:21:39.730
want to know is based on all of like all of your

00:21:39.730 --> 00:21:44.009
that crazy visual journey that you went through

00:21:44.009 --> 00:21:47.430
to really understand who you are as a as a visual

00:21:47.430 --> 00:21:52.950
thinker how do how do you use it today and how

00:21:52.950 --> 00:21:58.299
does what we do at Shapeshifters really reflect

00:21:58.299 --> 00:22:03.559
that. That's a great question. How I use visual

00:22:03.559 --> 00:22:09.799
thinking today is evolved, has definitely evolved

00:22:09.799 --> 00:22:13.559
a lot, a lot over time. I think I've become comfortable

00:22:13.559 --> 00:22:21.119
with knowing that my way of thinking can be of

00:22:21.119 --> 00:22:30.099
great benefit. So I think if you see me drawing,

00:22:30.440 --> 00:22:34.960
I'm thinking, and I'm kind of drawing all the

00:22:34.960 --> 00:22:39.339
time. So in conversations, at conferences, for

00:22:39.339 --> 00:22:44.660
myself, for other people, it's reflexive. So

00:22:44.660 --> 00:22:48.640
I guess the way I use it now is more purposeful.

00:22:53.069 --> 00:22:59.470
I need it myself. I don't often draw, I think,

00:22:59.490 --> 00:23:02.130
because I want to show others. My sketchbooks

00:23:02.130 --> 00:23:06.230
and my iPad, it's just littered with sketches

00:23:06.230 --> 00:23:11.410
because it's just how I think. I need to get

00:23:11.410 --> 00:23:15.450
the ideas from my mind out so that I can see

00:23:15.450 --> 00:23:19.849
and understand what it is that's kind of going

00:23:19.849 --> 00:23:22.339
on. I can process my thoughts. It's like a Part

00:23:22.339 --> 00:23:26.700
of my thinking must happen externally. You also

00:23:26.700 --> 00:23:33.140
mentioned that it's not as appealing and amazing

00:23:33.140 --> 00:23:37.380
as it sounds. Yeah, look, I mean, hyperphantasia,

00:23:37.460 --> 00:23:42.259
I think, with any extremes, there are benefits

00:23:42.259 --> 00:23:46.079
and then there are challenges. I think the benefits

00:23:46.079 --> 00:23:50.880
are... I feel like there's basically nothing

00:23:50.880 --> 00:23:54.480
that I hear that doesn't produce visuals in my

00:23:54.480 --> 00:23:57.420
mind. There's always visuals. And the richness

00:23:57.420 --> 00:24:01.319
or the lack of richness is dependent on the context

00:24:01.319 --> 00:24:04.119
and emotional state and lots of other things

00:24:04.119 --> 00:24:10.519
too. But I always have visuals. The challenges

00:24:10.519 --> 00:24:15.019
are trying to manage what goes on in my mind

00:24:15.019 --> 00:24:20.190
and also You know, there are certain things that

00:24:20.190 --> 00:24:26.130
are harder for me to, I guess, let go of in some

00:24:26.130 --> 00:24:32.250
way. So extremely emotional moments, traumas,

00:24:32.250 --> 00:24:35.569
they're very vivid in my mind. I can hear the

00:24:35.569 --> 00:24:39.809
sounds and I can see so richly. It's kind of,

00:24:39.809 --> 00:24:43.190
you know, in some ways it's kind of hard to shake

00:24:43.190 --> 00:24:50.490
off. active work so i can't just kind of let

00:24:50.490 --> 00:24:52.410
it be i actually have to think about it intentionally

00:24:52.410 --> 00:24:56.910
and find ways to process the the thoughts in

00:24:56.910 --> 00:25:00.109
my mind it's you know it's also like um i think

00:25:00.109 --> 00:25:02.390
i mentioned this to you before as a filmmaker

00:25:02.390 --> 00:25:05.829
um whenever i was thinking about stories and

00:25:05.829 --> 00:25:09.130
narratives um if i didn't start writing them

00:25:09.130 --> 00:25:14.390
out and if i didn't film them they would gnaw

00:25:14.390 --> 00:25:17.650
at my mind constantly, as in there's this constant

00:25:17.650 --> 00:25:21.309
pressure on my brain. It was like if they didn't

00:25:21.309 --> 00:25:24.069
come out on paper or on film, they would eat

00:25:24.069 --> 00:25:27.470
me up alive in some way. So sometimes it can

00:25:27.470 --> 00:25:32.069
be overwhelming. But I guess that's what it kind

00:25:32.069 --> 00:25:34.369
of comes with the territory of being able to

00:25:34.369 --> 00:25:39.569
see things with extreme vividness. I mean, the

00:25:39.569 --> 00:25:42.470
benefits are I can kind of prototype anything.

00:25:43.440 --> 00:25:46.200
on the spot, like really, really quickly. But

00:25:46.200 --> 00:25:50.140
the downsides are sometimes it's too much. So

00:25:50.140 --> 00:25:53.359
I guess over the years, I've just learned to

00:25:53.359 --> 00:25:56.519
kind of balance that. But it does make our work

00:25:56.519 --> 00:25:58.940
at ShapeShift is really different because you

00:25:58.940 --> 00:26:01.680
process things visually too, slightly different

00:26:01.680 --> 00:26:07.019
than me. And I think that the different ways

00:26:07.019 --> 00:26:11.539
that we do that makes our work really special

00:26:11.539 --> 00:26:17.920
because When people work with us, there's a lot

00:26:17.920 --> 00:26:20.539
of transparency. It's open. You can see what's

00:26:20.539 --> 00:26:24.420
going on. I'm not hiding behind screens. You

00:26:24.420 --> 00:26:27.279
are literally seeing my thoughts and your conversation

00:26:27.279 --> 00:26:33.440
meld together in front of your eyes with nothing

00:26:33.440 --> 00:26:39.500
to hide. It builds trust. It builds connection

00:26:39.500 --> 00:26:44.329
with people. It also saves time. You're referring

00:26:44.329 --> 00:26:47.410
to the co -design approach that we use where

00:26:47.410 --> 00:26:51.549
we're basically live sketching, or you're usually

00:26:51.549 --> 00:26:56.750
live sketching, I'm talking, with clients so

00:26:56.750 --> 00:26:59.809
that we can get to the results quicker. I think

00:26:59.809 --> 00:27:04.130
so. I mean, one thing that I'd love people to

00:27:04.130 --> 00:27:06.930
know is that it can work both ways. I can do

00:27:06.930 --> 00:27:08.910
the question asking and you can do the sketching.

00:27:09.869 --> 00:27:13.210
I think the reason we kind of typically go with

00:27:13.210 --> 00:27:17.329
that is it's the lowest point of resistance.

00:27:17.509 --> 00:27:19.829
It's quite easy. You're very inquisitive and

00:27:19.829 --> 00:27:22.230
you love to ask questions. And I'm very illustrative

00:27:22.230 --> 00:27:26.450
because I think that way. So it's very natural

00:27:26.450 --> 00:27:29.630
that we just go, okay, default is that. But we

00:27:29.630 --> 00:27:33.190
can comfortably swap. So yes, I'm thinking about

00:27:33.190 --> 00:27:36.430
the co -design, but I'm also thinking about whenever

00:27:36.430 --> 00:27:40.130
we communicate and work with people, even if

00:27:40.130 --> 00:27:42.589
it's not during a co -design session, the visuals

00:27:42.589 --> 00:27:48.690
that we're creating, they're an extension of

00:27:48.690 --> 00:27:50.970
the conversations and the trust that we've built.

00:27:51.769 --> 00:27:53.710
Rarely do I feel like there's any surprises.

00:27:54.569 --> 00:27:58.970
It's not that people aren't surprised with...

00:27:59.049 --> 00:28:02.829
the things it's more like they did not see something

00:28:02.829 --> 00:28:06.509
that they didn't um help or have a hand in creating

00:28:06.509 --> 00:28:08.869
yeah it's they're we're literally bringing them

00:28:08.869 --> 00:28:10.490
along on the journey because they can see the

00:28:10.490 --> 00:28:13.789
very very roughest sketch but it's actually their

00:28:13.789 --> 00:28:19.049
ideas coming on paper so it's very personal for

00:28:19.049 --> 00:28:21.869
them so they they're they're right there from

00:28:21.869 --> 00:28:24.490
the beginning and i think the the the finesse

00:28:24.490 --> 00:28:31.000
the the finish that we we create it's It's a

00:28:31.000 --> 00:28:36.640
nice thing that we bring because of the experience

00:28:36.640 --> 00:28:42.420
that we have. But it's actually not as valuable

00:28:42.420 --> 00:28:45.460
as the part where we are actually able to bring

00:28:45.460 --> 00:28:48.759
people along together and do things together

00:28:48.759 --> 00:28:53.859
because it makes it so much more clear. I think

00:28:53.859 --> 00:28:57.509
clarity is the really important part. are clear

00:28:57.509 --> 00:29:00.349
about what it is that they're getting and what

00:29:00.349 --> 00:29:04.509
it is that they're designing because it's literally

00:29:04.509 --> 00:29:07.589
appearing right before their eyes and you and

00:29:07.589 --> 00:29:12.710
i have talked about this a lot um we because

00:29:12.710 --> 00:29:15.809
of our background in you know consulting and

00:29:15.809 --> 00:29:18.470
education and design like all of these different

00:29:18.470 --> 00:29:20.750
things and visual communication and storytelling

00:29:20.750 --> 00:29:25.490
we've talked about what what is it that we actually

00:29:25.490 --> 00:29:30.400
do Because it's not just visual thinking where

00:29:30.400 --> 00:29:35.039
we just create images in real time. There's a

00:29:35.039 --> 00:29:36.940
little bit more. And I'm talking about, obviously,

00:29:36.980 --> 00:29:38.920
the services that we offer at Shapeshifters.

00:29:39.240 --> 00:29:43.519
Maybe really quickly, why do we call ourselves

00:29:43.519 --> 00:29:46.440
communication design? What we do is communication

00:29:46.440 --> 00:29:50.779
design. And specifically, I suppose we've been

00:29:50.779 --> 00:29:52.900
angling a little bit towards strategic communication.

00:29:52.940 --> 00:29:57.019
And why do we call it that? So another good question.

00:29:57.599 --> 00:30:02.319
If you can picture the iceberg diagram, where

00:30:02.319 --> 00:30:05.519
there's the tip of the iceberg and everyone sees

00:30:05.519 --> 00:30:11.240
the fact that we illustrate the fact that we're

00:30:11.240 --> 00:30:14.579
visual thinkers, that's right at the very, very

00:30:14.579 --> 00:30:19.869
top. It's the things that are easily identifiable

00:30:19.869 --> 00:30:22.650
as us. I think the thing that goes underneath,

00:30:22.930 --> 00:30:25.509
the massiveness of what happens underneath is

00:30:25.509 --> 00:30:30.150
our rich understanding of design and the design

00:30:30.150 --> 00:30:35.089
process, our understanding that strategy is something

00:30:35.089 --> 00:30:39.230
that happens over a period of time. It's not

00:30:39.230 --> 00:30:45.240
something that... you know, is accidental or

00:30:45.240 --> 00:30:49.500
you hope works away. It's very intentional. And

00:30:49.500 --> 00:30:54.099
we know how to work intentionally towards things.

00:30:54.319 --> 00:30:56.799
So we understand strategy. We understand design.

00:30:57.500 --> 00:31:00.740
And the communication part of it, we understand

00:31:00.740 --> 00:31:04.480
that intimately well because that's our background.

00:31:04.700 --> 00:31:08.420
You know, we are great at all forms of communication.

00:31:08.519 --> 00:31:13.539
So I think we can speak. Sure. We can create

00:31:13.539 --> 00:31:18.500
illustrations, definitely. But we also can craft

00:31:18.500 --> 00:31:22.660
beautiful videos. We can wireframe and prototype.

00:31:22.799 --> 00:31:29.019
There's almost no way of, no form of communication

00:31:29.019 --> 00:31:32.940
that we are not well versed in. We also write

00:31:32.940 --> 00:31:36.940
copy for many of our clients as well. Because

00:31:36.940 --> 00:31:42.319
part of my background is writing as well. written

00:31:42.319 --> 00:31:47.200
screenplays, worked as a script editor. It's

00:31:47.200 --> 00:31:56.079
part and parcel with all of the creative industries

00:31:56.079 --> 00:31:58.240
that we've worked in, and we bring all of that

00:31:58.240 --> 00:32:02.180
richness. I think between you and me together,

00:32:02.460 --> 00:32:08.309
there's over 30 years. like 35 almost 40 years

00:32:08.309 --> 00:32:11.269
worth of creative experience that we bring to

00:32:11.269 --> 00:32:16.730
a table and that's that's quite a lot that's

00:32:16.730 --> 00:32:22.789
quite unique not easily replicable yeah i was

00:32:22.789 --> 00:32:25.430
thinking is this starting to sound a bit too

00:32:25.430 --> 00:32:27.890
much like marketing marketing we're promoting

00:32:27.890 --> 00:32:30.849
what we do but really because i actually think

00:32:30.849 --> 00:32:34.420
that this is really worth talking about because

00:32:34.420 --> 00:32:38.160
not a lot of people really see the value of it

00:32:38.160 --> 00:32:42.119
and people sometimes look at what we do or come

00:32:42.119 --> 00:32:44.359
up to you at an event and are like wow how did

00:32:44.359 --> 00:32:47.759
you do that you know and it's true it's kind

00:32:47.759 --> 00:32:49.759
of it's a little bit like magic what you create

00:32:49.759 --> 00:32:53.819
at an event right there on the spot but the other

00:32:53.819 --> 00:32:56.019
part of it is when we're talking to a business

00:32:56.019 --> 00:32:59.259
or a team and then we hear the struggles they're

00:32:59.259 --> 00:33:03.599
they're having Usually a lot of times it's because

00:33:03.599 --> 00:33:06.460
there's miscommunication and a lot of times we

00:33:06.460 --> 00:33:08.880
immediately can see that that miscommunication

00:33:08.880 --> 00:33:12.920
can be resolved pretty easily through visual

00:33:12.920 --> 00:33:18.720
communication because it's the way that we communicate

00:33:18.720 --> 00:33:23.680
intuitively with each other, but also it kind

00:33:23.680 --> 00:33:27.619
of removes barriers, right? It simplifies. And

00:33:27.619 --> 00:33:29.819
now I'm starting to sound a bit like jargon.

00:33:30.720 --> 00:33:33.940
It's no accident that it's visuals that we use.

00:33:34.000 --> 00:33:38.680
Because here's the thing. My words can easily

00:33:38.680 --> 00:33:41.740
be misconstrued. You can understand it one way.

00:33:41.880 --> 00:33:44.319
Someone else can understand it a completely different

00:33:44.319 --> 00:33:49.380
way. And that's because our relationship with

00:33:49.380 --> 00:33:53.359
words is different than our relationship with

00:33:53.359 --> 00:33:56.990
imagery. With words... people can switch off,

00:33:57.089 --> 00:33:59.650
ignore, they can skip parts that they can often

00:33:59.650 --> 00:34:01.789
say, oh, I didn't hear that part. I didn't hear

00:34:01.789 --> 00:34:06.109
it like that. With images, we don't have any

00:34:06.109 --> 00:34:09.170
filters on our, you know, our eyes are actually

00:34:09.170 --> 00:34:12.829
the filters for our minds and they don't filter

00:34:12.829 --> 00:34:14.989
anything. They actually, so when we walk around,

00:34:15.030 --> 00:34:17.230
like we walk around with our eyes open and do

00:34:17.230 --> 00:34:22.489
our thing, we're taking in like billions and

00:34:22.489 --> 00:34:25.809
billions of bits of information. instantaneously

00:34:25.809 --> 00:34:29.489
without us even knowing. And so if you use visuals

00:34:29.489 --> 00:34:32.349
to communicate, you're already using something

00:34:32.349 --> 00:34:35.969
that can immediately cut through and get into

00:34:35.969 --> 00:34:41.090
the mind rapidly. But the other thing is we're

00:34:41.090 --> 00:34:44.829
using it in a way because we understand that

00:34:44.829 --> 00:34:49.469
the craft of visual communication allows us to

00:34:49.469 --> 00:34:55.079
make messages stand out and stick to the mind

00:34:55.079 --> 00:35:00.179
so they can be retained in your memory for much

00:35:00.179 --> 00:35:02.360
longer than, you know, if you said something,

00:35:02.480 --> 00:35:07.840
it's so easy to forget. Yeah. Okay. Well, we're

00:35:07.840 --> 00:35:13.159
coming to almost the end of our conversation,

00:35:13.219 --> 00:35:15.880
but I wanted to ask you, you mentioned before,

00:35:15.960 --> 00:35:20.639
let's call Fantasia and Hyperfantasia and Afantasia

00:35:20.639 --> 00:35:26.260
the visual thinking kind of. Do you think that's

00:35:26.260 --> 00:35:29.500
actually the case, or is there a little bit of

00:35:29.500 --> 00:35:32.940
a differentiation? Because in my head, the minds

00:35:32.940 --> 00:35:35.440
are, and we know some people who have aphantasia

00:35:35.440 --> 00:35:38.619
and are amazing sketchnoters and visual thinkers.

00:35:39.699 --> 00:35:43.099
What's the difference, and can someone grow in

00:35:43.099 --> 00:35:47.320
visual thinking even if they don't think as vividly

00:35:47.320 --> 00:35:53.610
as you do? Oh, yeah. Vivid as my mind is, if

00:35:53.610 --> 00:35:58.409
I sketch things down, I have a much better understanding

00:35:58.409 --> 00:36:00.869
than when I just leave it in my head. Even me.

00:36:00.889 --> 00:36:06.929
And I can see things quite vividly. So whether

00:36:06.929 --> 00:36:11.969
you have aphantasia or fantasia or hyperphantasia,

00:36:12.050 --> 00:36:17.889
you can hone your ability to think visually.

00:36:18.309 --> 00:36:24.980
If you apply it, in the physical sense. There's

00:36:24.980 --> 00:36:27.119
something very special that happens when you

00:36:27.119 --> 00:36:33.119
pick up a pen and you write things and sketch

00:36:33.119 --> 00:36:36.159
things out on a piece of paper. The paper itself

00:36:36.159 --> 00:36:38.619
kind of speaks back to you. So there's this unique

00:36:38.619 --> 00:36:43.360
relationship that happens. And also the other

00:36:43.360 --> 00:36:50.119
thing is the physical act of sketching activates

00:36:50.119 --> 00:36:52.420
different parts of the brain that do not become

00:36:52.420 --> 00:36:58.300
active. If you're typing things out, that part

00:36:58.300 --> 00:37:00.579
of the brain is not active. Specifically, it's

00:37:00.579 --> 00:37:03.000
called the parietal lobe. So when you're sketching,

00:37:03.000 --> 00:37:07.039
the parietal lobe is activated, and it's the

00:37:07.039 --> 00:37:09.159
language center of your mind. It's the cognition

00:37:09.159 --> 00:37:13.400
part of your mind. So you are enhancing your

00:37:13.400 --> 00:37:17.219
memory. allowing your brain to process things

00:37:17.219 --> 00:37:23.119
from more angles, and then creating a deeper

00:37:23.119 --> 00:37:26.539
connection to the knowledge that you are absorbing

00:37:26.539 --> 00:37:30.199
and listening to. So anyone can get better. It

00:37:30.199 --> 00:37:32.280
doesn't matter which part of the spectrum they

00:37:32.280 --> 00:37:35.539
sit on. They can actually improve their visual

00:37:35.539 --> 00:37:38.360
thinking ability. It doesn't matter if you have

00:37:38.360 --> 00:37:41.280
hyperphantasia or aphantasia. You can definitely

00:37:41.280 --> 00:37:45.519
improve, and I'm proof of that. I've got better

00:37:45.519 --> 00:37:51.760
and better slowly over time. I would recommend

00:37:51.760 --> 00:37:56.960
it to everybody. Do you have any tips that you

00:37:56.960 --> 00:37:59.739
can give to someone who's never sketched before,

00:37:59.880 --> 00:38:03.000
doesn't hold a pen, maybe only types on the computer?

00:38:03.460 --> 00:38:08.300
Start small. Start short. Don't spend too long

00:38:08.300 --> 00:38:12.219
on things. Even if you just doodle while you're

00:38:12.219 --> 00:38:15.679
on the phone for 30 seconds to one minute, it's

00:38:15.679 --> 00:38:19.480
better than if you just put it off, put it off,

00:38:19.500 --> 00:38:21.440
and you're waiting for this, oh, I'm going to

00:38:21.440 --> 00:38:23.679
wait for this creative time where I'm going to

00:38:23.679 --> 00:38:25.800
start sketching and I'm going to work on my abilities.

00:38:26.019 --> 00:38:28.860
Don't do that. Just little bit by little bit.

00:38:28.920 --> 00:38:31.619
Just do a little bit every day. And if you can

00:38:31.619 --> 00:38:35.780
squeeze in a tiny bit every single day, it has

00:38:35.780 --> 00:38:39.690
this compounding effect. You will build muscle

00:38:39.690 --> 00:38:43.469
memory. It's like, honestly, visual thinking

00:38:43.469 --> 00:38:50.570
is more so like driving and riding a bike than

00:38:50.570 --> 00:38:54.429
a really fine skill. It's more like a general

00:38:54.429 --> 00:39:01.829
skill that improves and is enhanced with little

00:39:01.829 --> 00:39:05.099
practice each day. Yeah, well, I mean, we talk

00:39:05.099 --> 00:39:07.500
about it as a visual language, right? Yeah. And

00:39:07.500 --> 00:39:10.760
the more you've got a grasp of that language,

00:39:10.860 --> 00:39:14.159
the more you can write and communicate with it.

00:39:14.340 --> 00:39:17.219
That's right. So you've got to use it or lose

00:39:17.219 --> 00:39:21.760
it. Okay, one last tip to someone who is a visual

00:39:21.760 --> 00:39:26.260
thinker. They love to sketch and think on paper,

00:39:26.360 --> 00:39:29.960
but doesn't know where to take it from there.

00:39:30.880 --> 00:39:33.960
And also is maybe busy. with work and things

00:39:33.960 --> 00:39:37.099
like that how would they can they bring that

00:39:37.099 --> 00:39:40.739
in to their work or life yeah don't wait for

00:39:40.739 --> 00:39:43.840
permission if you're if you're somebody who already

00:39:43.840 --> 00:39:48.179
has a bit of skill just do it and apply it wherever

00:39:48.179 --> 00:39:52.659
you are however you can so lowest common denominator

00:39:52.659 --> 00:39:56.920
don't you don't need there's no tool that is

00:39:56.920 --> 00:39:59.480
truly required other than a piece of paper and

00:39:59.480 --> 00:40:03.400
a pencil nothing fancier like The tools that

00:40:03.400 --> 00:40:06.840
you need, you can either obtain for free or cost

00:40:06.840 --> 00:40:11.280
less than a dollar. So they're super cheap, super

00:40:11.280 --> 00:40:17.420
accessible, and apply it anywhere, like in any

00:40:17.420 --> 00:40:20.139
context you can. I guess the other tips I would

00:40:20.139 --> 00:40:26.119
say is we have a pretty cool little course. You

00:40:26.119 --> 00:40:29.039
should go and do that. It's called Think Visual.

00:40:31.610 --> 00:40:34.170
That one's pretty comprehensive. It's like a

00:40:34.170 --> 00:40:36.989
great little way for people to start off their

00:40:36.989 --> 00:40:41.090
journey, but it's also good for people who already

00:40:41.090 --> 00:40:44.690
have some skills and just want to hone. So, yeah,

00:40:44.769 --> 00:40:48.239
I would say the bottom line is... just start

00:40:48.239 --> 00:40:51.139
just apply it um apply it as soon as you can

00:40:51.139 --> 00:40:53.940
wherever you are i was also thinking come to

00:40:53.940 --> 00:40:56.460
our meetup because oh yeah you know everyone

00:40:56.460 --> 00:41:00.539
there is sketching no one is it's quite a safe

00:41:00.539 --> 00:41:03.900
place and we just have fun yeah yeah and you

00:41:03.900 --> 00:41:06.159
know imagine being in a room with 50 other people

00:41:06.159 --> 00:41:11.400
or you know also who are all sketching and trying

00:41:11.400 --> 00:41:14.340
it out you'll feel encouraged because no one

00:41:14.340 --> 00:41:17.940
there is you know judging um how you look or

00:41:17.940 --> 00:41:21.840
how it is that um the the how the visual is that

00:41:21.840 --> 00:41:25.139
you've created in fact the opposite is true people

00:41:25.139 --> 00:41:28.300
are just you know really kind of bring you on

00:41:28.300 --> 00:41:30.400
board and if you want encouragement if you want

00:41:30.400 --> 00:41:33.199
feedback if you want ideas if you want techniques

00:41:33.199 --> 00:41:35.320
you just have to look over your shoulder and

00:41:35.320 --> 00:41:36.800
you'll see someone doing something interesting

00:41:36.800 --> 00:41:40.360
in a way that you probably didn't expect i've

00:41:40.360 --> 00:41:43.320
been doing this with you diana for now a year

00:41:44.259 --> 00:41:47.039
And there's still ways that I see that surprise

00:41:47.039 --> 00:41:50.659
me. So it's pretty cool. People should come along

00:41:50.659 --> 00:41:53.440
for sure. Yeah, for sure. Well, thanks, Alan.

00:41:53.599 --> 00:41:55.900
Where can people find you if they want to follow

00:41:55.900 --> 00:42:00.179
what you do and get more or know more about what

00:42:00.179 --> 00:42:01.960
you do? I think LinkedIn is probably the best

00:42:01.960 --> 00:42:04.840
place. I post quite a bit on LinkedIn. I don't

00:42:04.840 --> 00:42:09.820
post as much on my Instagram except for during

00:42:09.820 --> 00:42:16.900
Inktober. So my Instagram is Fable Us, but we'll

00:42:16.900 --> 00:42:18.900
include that in the show notes. We'll include

00:42:18.900 --> 00:42:20.500
that in the show notes. Obviously, the Shapeshifters

00:42:20.500 --> 00:42:23.380
website, but LinkedIn. LinkedIn is probably the

00:42:23.380 --> 00:42:27.539
best place. I regularly post thoughts, articles,

00:42:28.079 --> 00:42:31.880
video links, drawings, that kind of thing. And

00:42:31.880 --> 00:42:33.340
if they want to meet you in person, they can

00:42:33.340 --> 00:42:35.139
come to the Think Visual. Come to Think Visual

00:42:35.139 --> 00:42:37.820
or Sydney Design Thinking. Sydney Design Thinking

00:42:37.820 --> 00:42:40.300
as well. Great. Well, thank you so much for your

00:42:40.300 --> 00:42:44.309
time today, Al. Of course. You're welcome. Thank

00:42:44.309 --> 00:42:44.489
you.
