WEBVTT

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Hi, Sophie, and welcome to Think Visual with

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Shapeshifters. I really want to thank you for

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taking the time to be here with us today, and

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I hope we're going to just have a really cool

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conversation about what makes you tick and how

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you use visuals in your work and your life. Thank

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you for inviting me along to this talk. You're

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very welcome. So, Sophie, I understand that you've

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got a very eclectic background as a designer.

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But I'd like to find out who is Sophie and what

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makes you tick? So I have been a designer for

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about 20 years, roughly, or like, yeah, 15 plus

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years. And I studied... design for nine years

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so i'm very much aware of what the design world

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looks like with the different type of techniques

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and professions that exist out there so i've

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been very passionate about expressing all my

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suppressed emotions and what i would be usually

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going through through art and design wow um you

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said you studied design for for nine years tell

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me a little bit a little bit about that At the

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beginning, back in Hungary, when I lived there,

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I studied in the Arts and Crafts Secondary Art

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School. I was studying textile design for five

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years at the same time as I was doing my other

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subjects. And then I moved to Australia where

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I studied fashion design during my Bachelor of

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Fashion Design course for three years. And then

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I went. to do a career pivot and study UX UI

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design for like, yeah, quite a couple of weeks

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or for about like half year altogether. So yeah,

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it's been a long journey. Well, that sounds like

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a cool mix. I'm really I'm really interested

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in how you moved from from fashion into the product

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design and UX design now. How did that happen?

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When I was working in the fashion field, I sort

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of achieved all that I wanted. I studied fashion

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design for about eight years. I had a $60 ,000

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debt. I got into the industry to a very high

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-end company straight out of school. At the same

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time, I was running my own business where I was

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producing very out there couture pieces, experimenting

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with 3D printed techniques to produce garments,

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as well as laser cut techniques to create different

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type of garments and mixing different type of

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fabrications together to create like sculptural

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art pieces. Then I moved that into a bohemian

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bridal sort of business. So I was sort of successful,

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like I was one of the top students in the school.

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I got to showcase in Shanghai with my collection

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at the Mercedes -Benz Fashion Week in Australia.

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I got featured in Vogue and in several museums

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in Sydney. And I thought that I achieved it all.

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I thought that I was happy. But after I got into

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the industry, about two years after, I fell into

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depression. Because what I was doing was not

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aligning with my inner values. And that's what

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was missing. So I decided to make a career pivot

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because I was not earning enough so that I could

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even pay for the minimum amount of my school

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debt, uni debt. So I was not even able to start

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paying back. I was not able to cover my basic

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bills. I was struggling financially. I was struggling

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mentally because I felt I was not valued at that

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company at the time. Even though I was producing

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beautiful artworks, textile prints, my prints

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got into stores globally being sold. However,

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I was not happy. And that's what was missing

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from my life. So even though I was using my talent

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and someone would think that, yeah, you achieved

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it all, like, why are you not happy? It was because

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the things that I was doing were not aligning

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with my values. And I felt I was just producing

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waste through these different fabrications that

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I produced, which wealthy women wore only for

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a couple of times and then they ended up in the

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bin. I felt I was contributing, making a negative

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impact to the world, to the environment, and

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I wanted to stop that. I also felt I was not

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using my brain. I was using only my talent, but

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I was not properly using my analytical side of

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my brain. And I was not solving problems. I was

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creating problems in the world. So that's what

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made me realize that I'm not on the right path

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in my life and I must change. Wow. There was

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a lot to take in. That was incredible. Can I

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ask a little bit about your values? And kind

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of connected to that, I'd like to understand

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a little bit about possibly the sustainability

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piece. What are your values and is sustainability

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important? Yeah, so one of my values is minimalism

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and sustainability. So I'm trying to leave that

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type of lifestyle myself, a very healthy, sustainable

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lifestyle, even with what I eat every day, what

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I wear every day. I'm trying to buy clothes which

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I can wear for a very long time other than for

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a short time. For me, it's very important to

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be surrounded by people who are very positive

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and who are lifting me up and who are energizing

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me, who are motivating me, and who are grounded,

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nice people. I felt when I was working in the

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fashion design field, there was a lot of materialism,

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there was a lot of selfishness, a lot of showiness,

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and that was not me. I was exactly the opposite.

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So yeah, that was also very important to me to

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land in a design field where I don't have to

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express myself through these expensive garments

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and tell the truth of who I am, but expressing

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who I am through the personality of myself and

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being and reflecting that truth. speaking that

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truth and and like acting with my true person

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personality other than bringing up this curse

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and pretending to be to be someone who I'm not

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gotta say it takes a lot of courage to do what

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you do and to be able to firstly understand and

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identify what is important to you, but then make

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a move towards that. It's not easy. It's really

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not easy. I thoroughly empathize. I've worked

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in film for a very long time, and it was very

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hard for me to step away from being a filmmaker.

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So I understand the shift, but I'd like to know

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a little bit more about that shift, because to

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my understanding, you were in fashion for quite

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some time. Then you made this kind of almost

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miraculous leap into UX design and product design.

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Can you tell me a little bit about that leap?

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Yeah, sure. So why I got attracted to UX, UI

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design, and product design, it was because I

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felt that if I'm going to get into that industry,

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I'll be able to solve real -world problems. Not

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to create real -world problems, but to solve

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people's problems, everyday problems. And that

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really excited me. Now, there was something which

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I very much feared of, and that was speaking,

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doing UX research, speaking to strangers, and

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presenting. Now, you may have not noticed, but

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I actually have a stutter, and I had a very bad

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stutter just up until about four years ago. I

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was really scared about moving into the field

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because I knew that I have to speak to so many

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people and I remember I started my UX course

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at Academy XI and after the first class I went

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up to my teacher and I told her that if I have

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to present here every week I'm sorry, but I'm

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not going to be able to do that. And I might

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have to just quit from this course. And probably

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UX design is not for me. And then I went home

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and I just cried. And I was like, what the hell

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am I doing? Nothing is good for me. Nothing is

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working out. So what sort of design should I

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get into? But then I took a big breath and I

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was like, I can do this. I can do this and I

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was so proud of myself on the last day of the

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course when I was presenting for like 10 -15

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minutes so confidently and I didn't block and

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I was so happy that I got through it and I successfully

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got into the product and UX UI field yeah so

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yeah I was like it was a journey but i was very

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excited about it because i knew that i don't

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have to also have so many different type of stuff

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around me like how i was working in the fashion

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field even working on my pieces for my label

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having little pins everywhere which my husband

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stepped into or I set into. I didn't have that.

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I just needed a laptop in front of me and then

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just do what I needed. Something that was missing

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from my life beforehand, it was also, such as

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I mentioned, using my analytical part of my brain.

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So as an artist or, yeah, more like artist or

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designer in the fashion field or some of the

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other ones or in graphic design, You just use

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your talent, you use your imagination, you use

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your feelings to express, to tell the story.

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But in UX, UI design, you've got to think through

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what problem you are solving. Who are you solving

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for? Why is it important? There's so much thinking

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that goes into it. There's so much data that

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you have to have a look at the impact that you

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are making. I was very excited to finally be

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able to do that. And I actually have a problem

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in my life, which is remembering for things and

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processing information. And that was because

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I had sort of a traumatic, difficult childhood

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where I was not able to just even process what

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happened throughout the day with me because everything

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happened so quick. So I was also very scared

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of that. And even though it sometimes affects

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me, and even though I was very, very feared of

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speaking, it's been fantastic. And I've been

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so happy that I'm now in it. And I can say that

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I'm growing, learning, thriving, and I'm finally

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very happy. Wow. I'm delighted to hear that.

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I've got to say, I can... kind of empathize with

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the inability to process things. I found that

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as a kid, I struggled a lot and it took me a

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while to understand that I might be thinking

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in a way that is slightly different than, let's

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say, the other kids around me. I think very visually.

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Surprise, surprise, right? But to a point where

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sometimes I feel like I find it hard to listen

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without a pen in my hand. And, you know, it might

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be just some kind of a tick or something, but

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I think as a kid I really struggled to understand

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what people were saying unless I was drawing

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something out. So that was kind of rough as a

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kid because I know that in the 80s... The teachers

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that were around me, one in particular, they

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were just not happy for me to be drawing in class.

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They saw it as a waste of time. There was a little

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bit of fear as a kid because I would get in trouble

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for it. That fear and maybe part of the pain

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kind of translated into something quite different

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as I kind of evolved as a designer, as an illustrator,

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as an artist. I'm interested now then, and only

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if you're okay to talk a little bit about it,

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is like did the trauma that you've experienced,

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do you think it had some... some part to play

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in the process that you kind of go through now

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the way you communicate now does that have a

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role to play and you know have you kind of worked

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through it because of that or you know are you

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are you still kind of is it still that ongoing

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journey yeah well thank you for asking that actually

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this is a topic that i want to create some future

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talks on and motivate others and inspire others

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and give them hope that that there is a way to

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change and for a better life now in my life i

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was always an artist and a designer when i was

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young i used to cut up my or chop up my mom's

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clothing and create my own clothing now we didn't

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have much money so i didn't really get any new

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clothes i was always getting clothes from my

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classmates or from friends friends so when there

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was a chance to have a new clothing then i was

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making a new clothing so that's where it all

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started I was drawing a lot I was doing a lot

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of different type of montages even back in daycare

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I remember when I was sitting there in daycare

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I was only a couple of years old and I remember

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where there were these multiple different type

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of gardening magazines and I was just cutting

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each of those flowers out and like creating my

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own visionary pieces of where my happy place

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is or where I want it to be one day where I can

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just go into in my dreams and just walk there

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in this beautiful gardens which was giving me

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a lot of peace and happiness um then I was creating

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it was very interesting so I've been reading

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uh writing I've been writing a diary for 20 something

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years. So since I was eight years old, I started

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to write a diary and it has so many stickers

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and little drawings, little paintings. And yeah,

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stories about my life where I was trying to express

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all those pain that I was going through. I recently

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looked at some of my other bigger drawings where

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I was drawing sort of half dead angels. So I've

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had that period of time where I was drawing quite

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depressing drawings. Then I was getting into

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fashion design and then I moved to Australia.

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And for my final graduate collection that I launched

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at my uni, that was that true moment for me when

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I'm producing those pieces to express. all that

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I went through in my life. So this collection

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had eight to 12 pieces, like it had a shorter

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and then an extended collection. And it had colors

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from white to black, if they are considered colors.

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And it had just a little bit of light pink, little

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bit of light purple. And I was trying to express

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how now I became this self -aware, clean, happy

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being from this really anxious, depressed little

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person living in darkness. So for that collection

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I specifically produced shapes and illustrations

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for the garments and then laser -cut pieces to

00:18:46.250 --> 00:18:49.609
tell the story of who I am. So for example, I

00:18:49.609 --> 00:18:55.150
drew Budapest's landscape from above on a piece

00:18:55.150 --> 00:18:58.990
of paper and then I reflected that or projected

00:18:58.990 --> 00:19:02.450
that onto a big piece of leather and then we

00:19:02.450 --> 00:19:07.609
laser cut Budapest's map onto that big piece

00:19:07.609 --> 00:19:11.529
of cow's leather which I then turned into a massive

00:19:11.529 --> 00:19:17.779
belt. Or I was creating this very big painting

00:19:17.779 --> 00:19:21.660
of this girl who is wearing this beautiful golden

00:19:21.660 --> 00:19:29.740
headpiece but this girl was crying and it was

00:19:29.740 --> 00:19:34.759
or it had like sort of like blood dropping down

00:19:34.759 --> 00:19:39.359
as like tears on her face and that was me expressing

00:19:41.289 --> 00:19:44.289
how much I've struggled throughout my whole life.

00:19:44.450 --> 00:19:47.150
And now I'm getting into fashion design, which

00:19:47.150 --> 00:19:50.210
I was not even sure about because it was sort

00:19:50.210 --> 00:19:53.150
of against my values. I knew that it's going

00:19:53.150 --> 00:19:56.569
to be materialistic, but it's going to be probably

00:19:56.569 --> 00:20:02.150
beautiful and I'm going to enjoy it. But at what

00:20:02.150 --> 00:20:07.549
cost? So that's what the story I was sort of

00:20:07.549 --> 00:20:09.529
like weaving through my graduate collection.

00:20:10.480 --> 00:20:15.119
and um and i sketch as much as i can these days

00:20:15.119 --> 00:20:18.619
still since i was really young and i've been

00:20:18.619 --> 00:20:24.039
using arts and design to bring a lot of stories

00:20:24.039 --> 00:20:27.700
or with different type of stories together not

00:20:27.700 --> 00:20:30.720
just in the two -dimensional form just sketching

00:20:30.720 --> 00:20:36.759
but then also using different type of papers

00:20:36.759 --> 00:20:44.279
and materials threads paint to create these sculptural

00:20:44.279 --> 00:20:50.980
three -dimensional artworks. Wow. So unique.

00:20:52.000 --> 00:20:55.519
It's really cool to hear about all the different

00:20:55.519 --> 00:20:59.579
ways that people can use visuals to kind of communicate.

00:21:00.299 --> 00:21:02.440
And it's great to hear that you still do it.

00:21:02.839 --> 00:21:07.039
Can you tell me a little bit about what happens

00:21:07.039 --> 00:21:11.500
these days when you use or if you use visuals

00:21:11.500 --> 00:21:15.619
to communicate in product. Do you use them? Yes,

00:21:15.619 --> 00:21:19.940
that's right, definitely. So my process in product

00:21:19.940 --> 00:21:22.880
design is that I would always start off with

00:21:22.880 --> 00:21:27.400
sketching. Sketching different type of wireframes,

00:21:27.819 --> 00:21:32.500
different type of features, the whole user journey

00:21:32.500 --> 00:21:36.700
about what it should look like, cutting pieces

00:21:36.700 --> 00:21:39.859
off. wireframes out and then moving them to different

00:21:39.859 --> 00:21:43.480
places to see if the user experience would make

00:21:43.480 --> 00:21:48.380
a little bit more sense in that way. I use mood

00:21:48.380 --> 00:21:51.779
boards. Sometimes I would create these folders

00:21:51.779 --> 00:21:55.400
for specific projects where I just bring in or

00:21:55.400 --> 00:21:58.759
pin different type of inspirational images like

00:21:58.759 --> 00:22:02.779
on Behance and Dribbble and that's what I use

00:22:02.779 --> 00:22:06.640
to get inspiration from or from other sites where

00:22:06.640 --> 00:22:10.880
there are actually real there are real projects

00:22:10.880 --> 00:22:14.000
or real apps which i can get also inspired by

00:22:14.000 --> 00:22:17.640
for specific functions features user interfaces

00:22:17.640 --> 00:22:24.119
that i might want to reference yeah so that so

00:22:24.119 --> 00:22:26.299
these are these different type of techniques

00:22:26.299 --> 00:22:30.019
that i use as well as using motion to tell the

00:22:30.019 --> 00:22:33.079
story as well through prototyping wow that's

00:22:33.079 --> 00:22:36.400
that is awesome it's such a said um such a kind

00:22:36.400 --> 00:22:41.220
of great combination of things. I can see in

00:22:41.220 --> 00:22:47.000
a lot of ways the influences of fashion on the

00:22:47.000 --> 00:22:52.140
work that you do. It's really exciting. I think

00:22:52.140 --> 00:22:56.119
in some ways it makes me reflect on the fact

00:22:56.119 --> 00:22:59.980
that some of the work that I do has It definitely

00:22:59.980 --> 00:23:02.279
has a lot of film influences and comic influences

00:23:02.279 --> 00:23:05.940
because that's kind of part of my background.

00:23:06.140 --> 00:23:10.420
But now as a designer, I kind of combine those

00:23:10.420 --> 00:23:14.119
things together. And I feel like there's kind

00:23:14.119 --> 00:23:16.559
of a great beauty of using different parts of

00:23:16.559 --> 00:23:22.140
our life to influence kind of new areas. So,

00:23:22.200 --> 00:23:26.549
yeah, I just wanted to say. It's really interesting

00:23:26.549 --> 00:23:32.210
to hear the process and to understand that it

00:23:32.210 --> 00:23:36.529
still has a very deeply rooted influence from

00:23:36.529 --> 00:23:44.109
the various experiences you've had. A final thought.

00:23:46.210 --> 00:23:50.250
This is for people who are kind of keen on using

00:23:50.250 --> 00:23:54.440
visuals or interested in visual thinking. Do

00:23:54.440 --> 00:23:58.700
you have any advice for people and do you believe

00:23:58.700 --> 00:24:03.440
that it is useful for them to use visuals to

00:24:03.440 --> 00:24:07.119
communicate, to think? Yeah, I think it's very

00:24:07.119 --> 00:24:11.799
key to our process or specifically to me. So

00:24:11.799 --> 00:24:15.319
as I've mentioned, it takes time for me to digest

00:24:15.319 --> 00:24:21.740
information and I really love how I can use visuals.

00:24:22.220 --> 00:24:26.920
writing and sketching to remember for these conversations

00:24:26.920 --> 00:24:32.359
or when I sit in meetings I would often sketch

00:24:32.359 --> 00:24:35.599
or I would often write stuff down like these

00:24:35.599 --> 00:24:39.279
most important points to remember for because

00:24:39.279 --> 00:24:46.039
visuals help to memorize the story much better

00:24:46.039 --> 00:24:49.200
and tell the story it's like when we see websites

00:24:49.200 --> 00:24:53.420
where there are images or videos and they straight

00:24:53.420 --> 00:24:56.440
away grab our attention and it's not necessary

00:24:56.440 --> 00:25:01.259
the content is what we're going to remember for

00:25:01.259 --> 00:25:06.180
but what we saw what got our attention what engaged

00:25:06.180 --> 00:25:10.839
us what attracted us so that's the same thing

00:25:10.839 --> 00:25:14.559
that if you sit at a presentation and if that's

00:25:14.559 --> 00:25:17.240
something that is important to you what the talk

00:25:17.240 --> 00:25:20.099
is about then why don't you sketch why don't

00:25:20.099 --> 00:25:23.859
you write stuff down that will help you to come

00:25:23.859 --> 00:25:28.599
back to and reference and take it away to learn

00:25:28.599 --> 00:25:32.599
something from or save it somewhere but it really

00:25:32.599 --> 00:25:36.400
helps to process the information so yeah i highly

00:25:36.400 --> 00:25:39.579
recommend it to everyone that's that's fantastic

00:25:39.579 --> 00:25:45.609
um If people want to find out a little bit more

00:25:45.609 --> 00:25:49.049
about you, where's the best place that people

00:25:49.049 --> 00:25:52.390
can kind of see your work online or get in touch

00:25:52.390 --> 00:25:54.509
with you or find out about what you're doing?

00:25:54.809 --> 00:25:58.529
Yeah, sure. Well, I'm happy to share that I've

00:25:58.529 --> 00:26:03.509
been doing design mentoring on ADP List. So I

00:26:03.509 --> 00:26:05.630
highly recommend to people to just come along,

00:26:05.930 --> 00:26:08.190
book a session with me, and then we can chat

00:26:08.190 --> 00:26:12.910
about anything. I love checking. or i love chatting

00:26:12.910 --> 00:26:17.670
about obviously mental health related areas but

00:26:17.670 --> 00:26:21.250
then also if you are an imposter or if you are

00:26:21.250 --> 00:26:24.690
an introverted designer how can you build confidence

00:26:24.690 --> 00:26:29.730
to eventually thrive i love looking at portfolios

00:26:29.730 --> 00:26:31.990
and then helping the other person to improve

00:26:31.990 --> 00:26:36.329
those case studies or help them get into interviews

00:26:36.329 --> 00:26:40.519
so feel free to book in a session If you are

00:26:40.519 --> 00:26:44.720
listening and if you want to chat with me, otherwise

00:26:44.720 --> 00:26:48.740
you can find me on LinkedIn. And yeah, message

00:26:48.740 --> 00:26:52.279
me if you want to. Fantastic. Well, we'll make

00:26:52.279 --> 00:26:55.140
sure to include that in the show notes. But thank

00:26:55.140 --> 00:26:56.740
you for your time today, Sophie. No worries.
